Begin_ Again

S E L EC T E D WO R K S O F _ R I C H A R D M A RT I N

Begin_ Again

S E L EC T E D WO R K S O F _ R I C H A R D M A RT I N

Begin_ Again

s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n 0 . 0b eg i n _ a g a i n

CO N C E P T

Begin_ Again

2c o n c e p t e x p l a n a t i o n

3

As designers we constantly face new beginnings. We are always learning and refining new ways to think about how to begin a project so that we may find its best solution. The way an idea develops means it may not work for one problem, but will often become the inspiration for another when we begin again.


B EG I N _ AG A I N

S E L F E X P R E S S I O N

E S TA B L I S H I N G T R A D I T I O N S

D E V E LO P I N G N E T WO R K S

W R I T I N G H E A D L I N E S

R E V I V I N G H I S TO RY

F O L LOW I N G T R E N DS

S TAY I N G N AT U R A L

B E I N G CO N S T R U C T I V E

L E AV I N G M A R K S

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ta b l e o f c o n t e n t s

Table of Contents

T I T L E PAG E

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t h e i n t e r a c t i o n e x p e r i m e n t t y p e 4 _ a r i e l g r e y 8

9

Expressing Yourself

T H E I N T E R AC T I O N E X P E R I M E N T

CO U R S E _ T Y P O G R A P H Y 3

I N S T R U C TO R _ A R I E L G R E Y

PROBLEM_ Create an original event based around the world of typography. It should be appealing to designers and the general public alike and be an educational experience. Deliverables to include a book that covers the concept of the event and promotional materials across different media.

B EG I N _ AG A I N 1 .0

s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n p h o t o b y _ f a z o nb eg i n _ a g a i n

SO LU T I O N _ People talk about how the internet is changing the world. Well maybe it is and maybe it isn’t, but this much is true, there is no power in the world like making real things. Hands making real things is a powerful expression. The digital age can throw new light on the old medium, but replace it? No. Evolve it? Hell yes.

The exploration of self expression, with a focus on typographical solutions, can discover factors which improve skill and creativity. By taking people on a journey of their surroundings and immersing them in different experiences, the interactive exhibits at the expo will release hidden aspects of creativity.

t h e i n t e r a c t i o n e x p e r i m e n t t y p e 4 _ a r i e l g r e y 8

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t h e i n t e r a c t i o n e x p e r i m e n t t y p e 4 _ a r i e l g r e y 1 0

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k at m a i f ly f i s h i n g p a c k a g i n g 4 _ t o m m c n u lt y 2 4

2 5

Establishing Traditions

K AT M A I F LY F I S H I N G

CO U R S E _ PAC K AG E D E S I G N 4

I N S T R U C TO R _ TO M McN U LT Y

PROBLEM_ Develop a new sub branded packaging system for a well known fishing supply company. Look at how the products can solve the problems faced by the consumer and how to appeal to a wide target audience.


s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n p h o t o b y _ s lyb eg i n _ a g a i n

SO LU T I O N _ As a whole, fishing is the most popular passtime in the world. Techniques for catching fish develop based on peoples surroundings and the progression of materials. Companies such as Orvis have established themselves as world leaders in the fishing industry with over a century of history and heritage to their name.

I believe an opportunity exists for a new sub brand of fishing equipment that is linked to this history and experience to fill a gap in the market. By using cork as the main component for the packaging we can solve many of the issues that face fisherman in the wildernesses they like to explore.


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3 1


k a t m a i f ly f i s h i n g p a c k a g i n g 4 _ t o m m c n u lt y 3 2

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s p r i n g s h o w 2 0 1 1 i d e n t i t y 2 _ j e r e m y s t o u t 4 0

4 1

Developing Networks

S P R I N G S H O W 2 01 1

CO U R S E _ I D E N T I T Y 2

I N S T R U C TO R _ J E R E M Y S TO U T

P RO B L E M _ Redesign the branding system for the Academy of Art Spring Show. Produce a new set of brand style guides that could be used by the school. Present progress to department heads throughout the project and develop examples of the system in different environments.


s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n p h o t o b y _ p i n k b a d g e rb eg i n _ a g a i n

SO LU T I O N _ The Academy of Art Spring Show is the annual showcase of student work from The Academy of Art University. It is an opportunity for the best student work to be seen by industry professionals and the student body alike and is a great way to start networking.

My solution was designed to represent the links that are created at the Spring Show between the aspiring and current professionals as well as show the individual elements that go into the structure of the school and the Spring Show.


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s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n 3 .1

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4 X

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SPSpring Show

2011

FA

FSH

GR

ARH

GAM

ARE

ADVILL

PH

WNM

IAD

MPT

MUS

ANM

IDS


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u r b a n r e c yc l e n e w s l e t t e r p r i n t 1 _ t r o y a l d e r s 6 0

6 1

Writing Headlines

U R B A N R EC YC L E N E W S L E T T E R

CO U R S E _ P R I N T 1

I N S T R U C TO R _ T R OY A L D E R S

P RO B L E M _ Find an environmental issue that you feel needs to be addressed and create a weekly news letter and poster that highlights the cause.


s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n p h o t o b y _ s a xb eg i n _ a g a i n

SO LU T I O N _ Electronic waste including old phones and computers are piling up around the world at a rate of 40 million tonnes per year. The majority of these waste products are over 80% recyclable and even contain precious metals.

My newsletter is designed to highlight how the digital devices we use today are just as recyclable as other products. Statistics and info-graphics will provide a quick and effective method of getting the message across to the reader.


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s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n p h o t o b y _ i c h o l a k o vb eg i n _ a g a i n

b 5 2 b e e r p a c k a g i n g 3 _ c h r i s t i n e g e o r g e 7 2

7 3

Reviving History

B 5 2 B E E R PAC K AG I N G

CO U R S E _ PAC K AG I N G 3

I N S T R U C TO R _ C H R I S T I N E G EO R G E

PROBLEM_ Brand and package a new range of alcoholic beverages. Extend the brand through a number of products related to the subject.


s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n p h o t o b y _ i c h o l a k o vb eg i n _ a g a i n

SO LU T I O N _ The pilots of World War II would often decorate their planes with names and depictions of scantily clad women as a mark of good fortune or to raise spirits during darker times. They were designed to be as colorful and uplifting as possible which let the practice develop into great works of detail and beauty.

I have always enjoyed the wit and humor involved with the naming as well as the style of illustration. Using elements from the flying forces of the war, my new line of products is designed to be a rein-vention of a practice with a great historical value.


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b 5 2 b e e r p a c k a g i n g 3 _ c h r i s t i n e g e o r g e 74

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b 5 2 b e e r p a c k a g i n g 3 _ c h r i s t i n e g e o r g e 76

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8 1

s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n p h o t o b y _ j u l i a n r o va g n at ib eg i n _ a g a i n

t i n i e t e m p a h t o u r b o o k p r i n t 1 _ t r o y a l d e r s 8 4

8 5

Following Trends

T I N I E T E M PA H TO U R B O O K

CO U R S E _ P R I N T 1

I N S T R U C TO R _ T R OY A L D E R S

PROBLEM_ Create a book to accompany a tour for an artist of your choice. The look and feel should reflect the style and emotion of the music and the attitude of the performance.


s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n p h o t o b y _ j u l i a n r o va g n at ib eg i n _ a g a i n

SO LU T I O N _ Music is one of the most powerful mediums on earth. It can manipulate emotion and control thousands of people at the same time. In 2011, Tinie Tempah was at the heart of the British music scene with his debut album and saw major success with his international Pass Out tour. His music is a mixture of hip hop and grime underlined by big electronic beats.

The book created was designed to accompany the tour, reflecting the feeling and atmosphere that is created by the music. It is a short promotional piece that would give the fans a physical memory of the concert that they attended.


8 5

DisturbingLondon

Tinie Tempah has had an incredible year. Few debut ar tists

boast three hit singles, an amazing Glastonbur y per formance

on the Pyramid stage and millions of YouTube views. He is of-

ficially cer tified as the best selling British debut act of 2010.

Yet this 22 year-old ar tist has captivated music fans, celebrities

and critics alike in just a matter of months.

Tinie began the year as a newly signed ar tist in the melee of

other musicians hoping to make an impact on the UK music

scene. His major label debut single Pass Out hit No.1, and has

since had in excess of 11 million views. Its follow-up, Frisky,

shot in straight to number two Combined, both singles have

sold 750,000 copies. Written In The Stars, reached number

1 and thus far, he has sold over one million singles in the UK

alone. His debut album titled Disc-Over y, debuted at number

one in the UK, and went gold in its first week, fur ther proving

his star power. Tinie plans to duplicate this success streak in

the US by introducing himself with his number one Pass Out

followed by the melodic, number one, Written In The Stars.

In 2006, Tinie gained a great deal of airplay on British music TV

channel, Channel U, for his song ‘Tears’ and then in late 2007,

Tinie Tempah collaborated on a track with grime ar tist Ultra and

producers/songwriters Agent X. The song was titled “Per fect

GCD Hood Economics Room 147”. He toured with Chipmunk in

Februar y 2010. Tinie announced his signing to Parlophone in

October 2009 by running a competition on his blog, with the

winner invited to High Tea at Claridges to celebrate the deal

with the man himself.

In December 2010, Tinie confirmed he is writing a second

album, saying there will be a more electronic and live feel to

it. It is not yet known what the title will be. Originally intened

for a late 2011 release, it is now expected to be released in

2012. During an inter view, Tinie commented on his second

album: “Yeah I’ve star ted it already so I’m hoping to get it out

by October/November time. I will be working with some of the

same people I did for the first album, you know what they say

‘if it ain’t broke then don’t tr y and fix it’.” Tinie announced in a

inter view with Rolling Stone that his next single is to be called

“Till I’m Gone” which will feature Wiz Khalifa and is produced by

Stargate. Exciting times.


Yeah, yeah, we bring the stars out

We bring the women and the cars and the cards out

Let’s have a toast, a celebration, get a glass out

And we can do this until we pass out

Let it rain, let it pour away

We won’t come down

Until we hit the ground and pass out

Yeah, I’m in charge now

I’m a star and I brought my fuckin’ cast out

I live a ver y, ver y, ver y wild lifestyle

Heidi and Audrina eat your hear t out

I used to listen to you, don’t wanna bring arms house

I got so many clothes, I keeps some in my aunt’s house

Disturbing London baby, we about to branch out

Soon I’ll be the king like Prince Charles child

Yeah, yeah and there ain’t nobody fresher

Semester to semester, ravin’ with the fresher’s

20 light bulbs around my table on my dresser

ClC Kompressor, just in case that don’t impress her





Tinie Tempah // Pass Out // 2010


8 7





Let it rain, let it pour away

We won’t come down

Until we hit the ground and pass out

Yeah, I’m in charge now

I’m a star and I brought my fuckin’ cast out

I live a ver y, ver y, ver y wild lifestyle

Heidi and Audrina eat your hear t out

I used to listen to you, don’t wanna bring arms house

I got so many clothes, I keeps some in my aunt’s house

Disturbing London baby, we about to branch out

Soon I’ll be the king like Prince Charles child

Yeah, yeah and there ain’t nobody fresher

Semester to semester, ravin’ with the fresher’s

20 light bulbs around my table on my dresser

ClC Kompressor, just in case that don’t impress her





Tinie Tempah // Pass Out // 2010

s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n 6 . 2

DisturbingLondon

Tinie Tempah has had an incredible year. Few debut ar tists

boast three hit singles, an amazing Glastonbur y per formance

on the Pyramid stage and millions of YouTube views. He is of-

ficially cer tified as the best selling British debut act of 2010.

Yet this 22 year-old ar tist has captivated music fans, celebrities

and critics alike in just a matter of months.

Tinie began the year as a newly signed ar tist in the melee of

other musicians hoping to make an impact on the UK music

scene. His major label debut single Pass Out hit No.1, and has

since had in excess of 11 million views. Its follow-up, Frisky,

shot in straight to number two Combined, both singles have

sold 750,000 copies. Written In The Stars, reached number

1 and thus far, he has sold over one million singles in the UK

alone. His debut album titled Disc-Over y, debuted at number

one in the UK, and went gold in its first week, fur ther proving

his star power. Tinie plans to duplicate this success streak in

the US by introducing himself with his number one Pass Out

followed by the melodic, number one, Written In The Stars.

In 2006, Tinie gained a great deal of airplay on British music TV

channel, Channel U, for his song ‘Tears’ and then in late 2007,

Tinie Tempah collaborated on a track with grime ar tist Ultra and

producers/songwriters Agent X. The song was titled “Per fect

GCD Hood Economics Room 147”. He toured with Chipmunk in

Februar y 2010. Tinie announced his signing to Parlophone in

October 2009 by running a competition on his blog, with the

winner invited to High Tea at Claridges to celebrate the deal

with the man himself.

In December 2010, Tinie confirmed he is writing a second

album, saying there will be a more electronic and live feel to

it. It is not yet known what the title will be. Originally intened

for a late 2011 release, it is now expected to be released in

2012. During an inter view, Tinie commented on his second

album: “Yeah I’ve star ted it already so I’m hoping to get it out

by October/November time. I will be working with some of the

same people I did for the first album, you know what they say

‘if it ain’t broke then don’t tr y and fix it’.” Tinie announced in a

inter view with Rolling Stone that his next single is to be called

“Till I’m Gone” which will feature Wiz Khalifa and is produced by

Stargate. Exciting times.

b eg i n _ a g a i n

“Its a new day, a new age, a new outlook”

On having a Number 1 Album in the UK…

It’s pretty crazy man, in the UK it’s a whole dif ferent thing We

kind of look at America as our counterpar ts, the Jay-Z’s, The

Drakes, and the Wiz Kalifah’s, so to have that type of vibe in

the UK, with the album doing 85,000 in the first week, and

obviously the UK is kind of small. That just shows me that that

good music is good music, wherever it’s from, whatever accent

you’ve got. I’m tr ying to come over and not tr y to be Jay-Z, or

Lil Wayne. I just want to be Tinie Tempah From the UK and show

you guys what I have to of fer.

On his name…

Tinie Tempah is basically my interpretation of Ying and Yang.

Two opposites that are not supposed to go together but they do.

It’s my revamped and reworked 2010 version of that.

On being a new UK Artist In The US…..

I like the fact that I can come over here and it’s fresh and new,

and people talk about how I look dif ferent and talk dif ferent.

It’s exciting for me.

For people to understand me as an ar tist there gonna have to

be a cultured person. And that’s no disrespect to anybody, but I

understand what it’s like to hear a rapper with another accent.

Even how it was back in the day when Southern rappers break-

ing through. It’s like “I can’t familiarize myself with the accent

so therefore I’m gonna be ignorant to it.”

On the Internet….

Music and the state of music is a constantly evolving practice.

The more technology savvy we get and the more ways we dis-

cover new ways to interact with each other the easier it’s going

to be to share music. I think its something that we need to em-

brace. It’s no point for to say “shit, we’re not selling as many

records as we used to because people can get it for free.” You

have to tr y to figure out a way to use that to your advantage.

The Internet puts ever yone in the same space. Music is now a

global thing. There is no East Coast or West Coast anymore. I

got signed by using the Internet [and his Milk and Two Sugars

Blog] first and foremost.

On the globalization of hip-hop…

People are shifting units right now in the ever ywhere else in

the world by rapping. It used to be only an American thing but

now in England rappers are going multi platinum and selling out

shows. London and New York are ver y real places. It is definitely

a dif ferent state of mind. We have our slang, we have gangs.

It’s the same, man, it’s just a dif ferent take on things but with

ultimately the same goals.

TINIE TEMPAH

22-24 RADIO 1’S BIG WEEKEND

26-27 EVOLUTION FESTIVAL WEEKENDER

01-02 BEACH BREAK LIVE

06-08 GLASTONBURY FESTIVAL

03-05 WIRELESS FESTIVAL

06-07 OXYGEN

22-24 T IN THE PARK

25-27 V FESTIVAL

03-04 NORFOLK SPECTACULAR

MAY

JUN

JUL

AUG


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s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n p h o t o b y _ r a f a i r u s tab eg i n _ a g a i n

o c h i l h i l l s h i g h l a n d s p r i n g w at e r p a c k a g i n g 2 _ c h r i s t i n e g e o r g e 9 4

9 5

Staying Natural

O C H I L H I L L S H I G H L A N D S P R I N G WAT E R


I N S T R U C TO R _ C H R I S T I N E G EO R G E

PROBLEM_ Create and brand a range of natural spring water. Thinking about what makes people choose one spring water over a rival and how to create a memorable brand identity.

B EG I N _ AG A I N 7.0

s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n p h o t o b y _ r a f a i r u s tab eg i n _ a g a i n

SO LU T I O N _ The Scottish Highlands are known for their harsh environment, but this climate produces some of the purest mineral water in the world. The underground springs in the mountains ensure the water is enriched with a multitude of vitamins and minerals before it is bottled for drinking.

Using the reputation of the Scottish Highlands I created a tartan pattern that is unique to my brand and reinforced it with the Scottish national symbol of the thistle. This allowed for the design to remain simple and clean to promote the pure image of the water.


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o c h i l h i l l s h i g h l a n d s p r i n g w at e r p a c k a g i n g 2 _ c h r i s t i n e g e o r g e 1 0 0

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o c h i l h i l l s h i g h l a n d s p r i n g w at e r p a c k a g i n g 2 _ c h r i s t i n e g e o r g e 1 0 2

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s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n p h o t o b y _ k o s o f fb eg i n _ a g a i n

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Being Constructive

D O M U S H A R DWA R E S TO R E


I N S T R U C TO R _ TO M McN U LT Y

P RO B L E M _ Create and brand a new store that can cater for a wide consumer range. Think about how the brand can be extended across the different products that might be available.


s e l e c t e d w o r k s o f _ r i c h a r d m a r t i n p h o t o b y _ k o s o f fb eg i n _ a g a i n

SO LU T I O N _ Domus is a Latin word meaning house or home. A word that lends itself well to a store intended to supply the modern homeowner with products for home improvement and living.

My thoughts behind the design were to make the process of finding a product as easy as possible within a large store by using big, clear typography along with simple graphics.


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lo g o m a r k s va r i o u s p r o j e c t s 1 0 0

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Leaving Marks

A S E L EC T I O N O F LO G O M A R K S

CO U R S E _ VA R I O U S

I N S T R U C TO R _ VA R I O U S

PROBLEM_ The world without identity design would be a very boring and confusing place.

B EG I N _ AG A I N 9.0


SO LU T I O N _ Think about walking down a street or into a shopping center with no identity for any of the stores or businesses. How would you know where you were going? It is the job of a designer to give the world identity and let people know whats going on and where.


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lo g o m a r k s va r i o u s p r o j e c t s

B52

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B EG I N _ AG A I N

Thank You

t h a n k yo u

I N S T R U C TO R S _ M A RY SCOT T, SCOT T R A N K I N , SCOT T C R I S P, J E R E M Y S TO U T, C H R I S T I N E G EO RG E, TO M McN U LT Y, A R I E L G R E Y, T ROY A L D E R S, DA R R E L L H AY D E N

S P EC I A L M E N T I O N _ G R A E M E M A RT I N , S U SA N M A RT I N , SA N DY K L E I N - M A RT I N , L I Z C L A R K , JAY C L A R K , R U T H M A RT I N

To everyone that I have had the pleasure of sharing my time with at The Academy of Art and those who I am lucky enough to call my friends, I thank you all. Your support and encouragement is a constant source of inspiration for me.

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b eg i n _ a g a i ns e l e c t e d w o r k s o f _ r i c h a r d m a r t i n

B EG I N _ AG A I N

Colophon

T E X T S TO C K _ 100 LB FINCH FINE TEXT

P R I N T E R _ GIANT HORSE PRINTING, SOUTH SAN FRANCISCO, CA

B I N D I N G _ THE KEY BINDARY, OAKLAND, CA

T Y P E FAC E _ VERLAG BY HOEFLER & JONES

SO F T WA R E _ ADOBE CREATIVE SUITE 6

P H OTO G R A P H Y _ RICHARD MARTIN, VARIOUS MENTIONED CREDITS

CO U R S E _ SENIOR PORTFOLIO

SC H O O L _ ACADEMY OF ART UNIVERSITY, SAN FRANCISCO, CA

D E PA RT M E N T D I R EC TO R _ MARY SCOTT

CO PY R I G H T _ ALL RIGHTS RESERVED. NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT WRITTEN PERMISSION FROM RICHARD MARTIN

CO N TAC T _ RICH MARTIN 650-454 -5257 [email protected]

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Begin_ Again