Before we startPresentation at http://library.delmar.edu/Merry/scuug2011.pptx

Resources Doc at http://library.delmar.edu/Merry/scuug2011.doc

Scan Me!Using QR Codes to

Engage Smartphone Users at Your Library

Merry BortzDel Mar College

SCUUG 2011

What’s QR?Quick Response CodeDeveloped by Toyota subsidiary

◦Denso-Wave, 1994◦For tracking parts

Graphical CodesBarcodes = max 20 digitsQR = max 7089 digits or 4296

alpha-num

QR Codes are everywhere

Commercial marketing PostersDrink cupsAdsT-shirtsBus benchesPlant picks

http://web.scanlife.com/us_en/trend-reports

http://web.scanlife.com/us_en/trend-reports

43% of Higher Ed Students use mobile devices daily - Educause

End Users NeedSmartphone with data planQR Reader app

What Can A QR Code Do?

List of QR Code functions fromKerem Erkan

Dos

1.25” X 1.25” or 32 X 32 cm

High Contrast ColorsNegative space around QR

Test readers and devices

Direct users to readers

DosAdd Value : 87% expect more

infoTell users what they’ll findMobile friendly pages / links to

regular pageConsider redirectors

◦iPhones ≠ FlashUse Google analytics or similar to

assess

Popular Library UsesEquipment instructionsPoint-of-use instructionsStudy room / carrel /

computer checkoutLibGuides / Pathfinders

in stacksLinks to ebooks in

stacks or on stack-endsSpecial collection infoCall ref desk or other

service pointConnect to ref chat

services

Links to mobile-friendly services

Library vCard / Contact Info

Library tours – text or audio / scavenger hunt

Library podcastsFloor plans / location

infoBook review linksMore info about

displays SearchesSurveys or Quizes

http://socialme.wikispaces.com/QR

http://www.libsuccess.org/index.php?title=QR_Codes

http://mobile-libraries.blogspot.com/2010/06/qr-codes-and-libraries.html

Microsoft TagsSmallerCustomizableColorsScans better on low res camerasCross platform reliabilityAdvanced analyticsFree till 2015, then?

MicroQROnly encodes 35 characters

Other concernsEncryption is rare

◦Android compatible

Malicious QR◦Functions behind scenes ◦Steal data, photos, contacts

Presentation at http://library.delmar.edu/Merry/scuug2011.pptx

Resources Doc at http://library.delmar.edu/Merry/scuug2011.doc

Merry BortzDel Mar College

mbortz@delmar.edu