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Before opening his new store, The Hat Place, Christian must decide which
brands of hats he is going to sell. The decision is a consideration of which
marketing mix element?
A. PlaceB. PriceC. ProductD. Promotion
Unique received a questionnaire in the mail that asked questions about her
income, lifestyle, fashion preference, and shopping habits. The
questionnaire was a:
A. Consumer surveyB. Fashion ForecastC. Fashion publicationD. Sales brochure
What fashion theory suggests that fashion trends start among the
upper class and then are gradually accepted by the masses?
A. Trickle-acrossB. Trickle-downC. Trickle-outD. Trickle-up
A design, shape, or type of apparel item distinguished by the particular characteristics
that make it unique is a:
A. FadB. FashionC. StyleD. Trend
Helen wants to provide a calming atmosphere for the clients in her yoga studio. Which color should
she use to paint her walls?
A. BlueB. RedC. WhiteD. Yellow
During which stage of the fashion cycle is promotion used to
motivate customers and increase desire for merchandise?
A. DeclineB. IntroductionC. PeakD. Rise
Covering the exterior window floor with shiny, smooth stars and rough,
wool socks demonstrates which element of design?
A. ColorB. LineC. ShapeD. Texture
Water and air are examples of which economic resource?
A. CapitalB. EntrepreneurshipC. HumanD. Natural
Designers such as Christian Dior, Yves St. Laurent, and Givenchy are examples of which type of designer?
A. CoutureB. FreelanceC. Private labelD. Streetwear
The owner of Pawleys Island Surf Shop orders wetsuits to be sold in the business. This
is an example of which marketing function?
A. DistributionB. FinancingC. Marketing-information managementD. Product/service management
Which stage of the business cycle is characterized by low unemployment and
high consumer spending?
A. DepressionB. ProsperityC. RecessionD. Recovery
A group of stores that is owned, managed,
merchandised, and controlled by a central office is a:
A. BoutiqueB. ChainC. MallD. Shopping center
Miles purchased a music box for this wife. It played her favorite song. This is an
example of which buying motive?
A. EmotionalB. PatronageC. ProductD. Rational
Rochelle was the top salesperson last month and
was awarded a gift certificate to a local restaurant. This is an
example of a/an:
A. CommissionB. Holiday bonusC. IncentiveD. Sales quota
At which stage of the fashion cycle do styles lose their popularity, resulting in
retail price reductions?
A. DeclineB. IntroductionC. ObsolescenceD. Rise
The relationship between the values of a country’s imports and exports is:
A. Balance of tradeB. Offshore productionC. ProtectionismD. Trade surplus
A combination of two or more fibers that maximizes
the best features of each fiber is a:
A. BlendB. DenierC. Warp yarnD. Weft yarn
A customer who wants to attract attention should
wear:A. Dark colorsB. Earth tonesC. Plain patternsD. Shiny textures
Gerbrea is wearing gray, pin-striped suit with a red scarf. Which color scheme
is used?
A. Accented neutralB. AnalogousC. Spit-complementaryD. Triad
Personal care grooming products such as shampoo, conditioner, and deodorant
are classified as:
A. BasicsB. FoundationsC. FragrancesD. Toiletries
A method of increasing sales by encouraging the customer to add items to the original purchase is:
A. Closing the saleB. Determining wants and needsC. Handling objectionsD. Suggestion selling
Newspapers, magazines, radio, and television are
examples of:
A. Mass mediaB. Special eventsC. Specialty mediaD. Suppliments
Spiegel, L.L. Bean, and J. Crew are:
A. BoutiquesB. Discount storesC. Mail-order retailersD. Television retailers
Which is a basis for demographic
segmentation?A. Customer locationB. Education levelC. LifestyleD. Values
Any paid form of non personal presentation of ideas, goods,
or services made by an identified sponsor is:
A. AdvertisingB. Personal sellingC. PublicityD. Visual merchandising
Wal-mart and Target are engaged in:
A. Direct competitionB. Indirect competitionC. Nonprice competitionD. Promotional competition
The Standard Color of Textile Dictionaire
International de la Couleur is a/an:
A. Color service available only to designers.B. Fashion service that projects textile choices for
the upcoming season.C. International color codification system for
textiles.D. Not-for-profit, industry-wide, fashion trade
association
While shopping in Belk, Samantha was asked by an Estee
Lauder sales associate to complete a survey to determine
her fragrance preferences. Which marketing mix element?
A. DistributionB. FinancingC. Marketing-information managementD. Product/service management
Valerie is a well-known and popular high school senior. Soon
after she began wearing flared mini-skirts, many of her
classmates also adopted the style. This illustrates:
A. Trickle-acrossB. Trickle-aroundC. Trickle-downD. Trickle-up
Selling merchandise directly to consumers is a
role of the:A. Apparel manufacturing segmentB. Auxiliary groupC. Retail segmentD. Textile
Macy’s prepared a multi-page advertisement printed in
magazine format and inserted copies in the Sunday issue of The Charlotte Observer. This form of
promotion is a/an:
a. Banner adb. Cooperative adc. Image providerd. Supplement
The 82-block area in Los Angeles that houses designers,
wholesalers, manufacturers, and patternmakers is known as
the:
A. Designer’s alleyB. Fashion districtC. Garment districtD. Haute couture district
Maurice purchased three pairs of slacks at $39.99 each.
What was the total amount of his purchase before sales tax
was added?
A. $13.33B. $117.00C. $119.70D. $119.97
Latasha spends a lot of time in airports and on the road visiting her clients’ places of business to
sell products for an apparel company. Her job title is:
A. Merchandise coordinatorB. Plant managerC. Showroom salespersonD. Traveling sales representative
What major event during the 2000s disrupted fashion
movement mainly in New York City?
A. Invasion of IraqB. September 11 attach on the Twin TowersC. Winter OlympicsD. Y2K Millennium Bug
Which television network has the most influence on
fashion in the 1980s.A. FoxB. LifetimeC. MTVD. VH1
Steve, a sales associate at Value City Furniture Store, explains to
all customers the extended warranties available on furniture purchases. This is an example of
which type of utility?
A. FormB. InformationC. PossessionD. Time
Shamario is trying to purchase a pair of slacks and seems ready to buy. The salesperson asks, “May
I pin them so they can be hemmed to fit?” The salesperson is using which closing technique?
A. DirectB. ServiceC. Standing-room-onlyD. Which
A nonprofit, voluntary organization made up of business associates with common interests working to improve their segment of an industry and the success of
its members is a:
A. Chamber of commerceB. Country ClubC. Trade associationD. Trade show
Stacie is responsible for creating and setting up walls, racks, and displays to show merchandise
being offered for sale at Macy’s. He is employed in the area of:
A. AdvertisingB. ModelingC. PhotographyD. Visual merchandising
The “right” media mix for a promotional plan
is the one that:A. Awards staff with bonuses when sales goals
are met.B. Creates goodwill within the community.C. Enhances the image of the company.D. Reaches the largest portion of the company’s
target audience.
Huepoint sends yarn colors and swatches to the Valentino fashion house for its use in planning color
stories and fabric selections. Huepoint is a :
A. Color serviceB. Fashion designerC. RetailerD. Textile manufacturer
What law in the 1940s restricted the amount of fabric used in the production of apparel and forced designers to create shorter skirts
and jackets?
A. L-85B. L-RestrictC. RTWD. WW80
Holding a fashion show to benefit the local cancer society
is an example of which marketing mix element?
A. PlaceB. PriceC. ProductD. Promotion
The QVC customer service staff is extremely helpful and makes every effort to see that all customers are satisfied.
QVC follows the”
A. Marketing conceptB. Marketing mixC. Promotional conceptD. Promotional mix
No-frills facilities, minimal customer service, checkout counters located near store
exits, and high sales volume are characteristics of:
A. BoutiquesB. Department storesC. Discount storesD. Franchise stores
Which advertising medium reaches approximately 96
percent of all people ages 12 and over in a given week?
A. Direct mailB. MagazineC. RadioD. Video
As Lynn passed the coach store, she noticed the window
display showing the new winter overnight bag. The
window display is:
A. FlyingB. InstitutionalC. LedgeD. Promotional
Individuals who wear a fashion look only when it is
accepted by the majority are known as:
A. InnovatorsB. Fashion followersC. Fashion leadersD. Trendsetters
Movies, television, and the Internet are examples
of factors that:A. Accelerate fashion movementB. Decelerate fashion movementC. Decrease fashion communicationD. Lengthen the fashion cycle
Styles that are popular for a brief period of time, usually for only one selling season,
are:
A. ClassicsB. FlopsC. Long-run fashionsD. Short-run fashions
The collection of styles offered by a manufacturer or designer is known as a:
A. CollectionB. LineC. ListD. Private label
An object of art that draws attention to a particular part of a room illustrated the use
of:
A. BalanceB. EmphasisC. ProportionD. Rythm
A Mac representative shows Macy’s customers
the proper way to apply lip liner. This is a:
A. DemonstrationB. GiveawayC. PremiumD. Trunk show