Before, Behind and Beyond

Lars Lindberg ChristensenPedro RussoESO education and Public Outreach/IAU

Strategic Planning: Defining the Project

2003

2003: define IYA2009 Resolution

2005

Rationale and Vision

2006

Establishment IAU Working Group: Goals and objectives

Strategic Planning: Defining the project

2006 - 2007

Project definition• Universe Awareness (launched in 2006)• Portal to the Universe (idea presented for the first time in the C55 Business Meeting in the IAU GA in Prague) •The Universal Times Cosmic Diary• “Connect people with the night sky and to help them become aware of light pollution issues” Dark Skies Awareness• “Arrange a series of live webcasts over a 24-hour period from telescopes around the world.” 100 Hours of Astronomy (Around the World in 80 Telescopes)• “Type of Opening: International Polar Year of World Year of Physics?” IYA2009 Opening Ceremony

Strategic Planning: Defining the project

2006 - 2007

Meetings• SPoCs meeting in Garching, March 2007• CAP2007 in Athens, October 2007

Logo studies

July 2007

IYA2009 Secretariat• Established at ESO• Central hub of the IYA2009 activities.• Established to coordinate activities during the planning, execution and evaluation of the Year.

Global event!!148 National Nodes!

Recipe for a successful International Year:

Starting points

Great Idea

Strong Case

UN Body recommendation

UN Proclamation

Global participation

Exciting activities (Global, regional, national & local)

Enthusiasm, engagement and excitement at all levels

Funding

Expenses

Recipe for a successful International Year: Good governance/strong network

The network

Recipe for a successful International Year:

Clear definition of core issues/objectives

Dark Skies

Teacher’s training

Observing experiences

“Volks-telescope”

Diversity of frontline observatories

Astronomy in developing nations

Formal and informal education

Provide a modern image of astronomers

Create networks

Gender issues

Preservation of astronomical heritage

Recipe for a successful International Year:

Good coordination

Central coordinating body embedded in existing EPO group (ESO)

Sufficient funding to pay manpower

Coordination via support, not control

Act as a catalyst/facilitator

The right team for the job

Provide a strong framework/standards/set of procedures

Recipe for a successful International Year:

Implementation procedures/Standardization

Clear strategy

Internal guidelines

Partial autonomy to adapt National Nodes

External guidelines: logo, Cornerstones, Special Projects, Special Products etc.

ESO ePOD standard procedures, production pipeline

Weekly ePOD News Meetings

Define areas of responsibility Secretariat vs. others

Every request is a symptom of an underlying cause

Press releases Google Spreadsheet

Google spreadsheet

Recipe for a successful International Year:

Franchising approach

Central coordination

Common goals

Common branding

Resource sharing

Financial independence, with seed funding from IYA2009 ( ~15 KEUR/Cornerstone project)

Recipe for a successful International Year:

Comprehensive communication plan

Communicate swiftly, frequently

28 press Releases

219 News Features

710 News Updates

122 weekly newsletters

5 infopacks

Global Projects: CornerstonesCont’d unchanged

Cont’d in diff. form

Not cont’d

Comment

Galileoscope New price, -> company

Portal to the Universe

Galilean Nights

100 Hours of Astronomy World Astronomy Month

From Earth to the Universe Lots of ideas/momentum

Developing Astronomy Globally In cooperation with IAU Office for Astronomy Development

Cosmic Diary Book

She is an astronomer International Meeting in London April 2010

Galileo Teacher’s Training Prg. Funds to organise workshops in 2010 (500 EUR/country)

Universe Awareness

Astronomy & World Heritage

Dark Skies Awareness

• Beyond IYA2009: IYA2009’s living heritage• Resources• Web sites• Cornerstones• Other projects• Maintenance of the network we have built

• Collection, processing and interpretation of the data collected from the Nodes, Cornerstone Projects and other projects.

• Production of the final IYA2009 Evaluation Report and the IYA2009 book

• IAU Global Astronomy Development Office

Beyond IYA2009

www.astronomy2009.org

Global Sponsors

Organisational Associates

Media Partners