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Greenways + Beer =
Private/Public Partnership
Equinox Environmental Consultation & Design, Inc.
Carolina Thread Trail 6th Annual Trail Forum
• Recreation/Tourism- European model of beer gardens connected by bike paths. • Economic Benefits- Business Relocation/New Business Ventures. • Make for a Happier Community.
Why Greenways &
Breweries are a good match
Photo Credit: Bill Rhoades at Mountain Xpress Photo Credit: Bill Rhoades at Mountain Xpress
Photo Credit: Bill Rhoades Mountain Xpress
• 180 beer gardens of varying sizes in and around Munich, Germany • Many beer gardens are accessible by trails • Big business as 6 Million visit beer gardens just during Oktoberfest
The Model: European Beer Garden
Munich-English Garden: Chinese
Tower Beer Garden
Munich- Augustiner Keller Beer Garden
• Asheville breweries and brewery-related business help boost the $2 billion per year tourism industry in Western North Carolina. • Breweries and the thriving culinary industry work together to promote each other. • Provides another layer and another reason for people to stay longer and plan a return visit.
Positive Economic Impact
Beer & Bike Tours • What: A bicycle tour company that offers bike tours that stop at local breweries. • Where: Various tours across Colorado and Fort Collins incorporating Colorado breweries • Cost: $75 to $3,500 • www.beerandbiketours.com
New Business Ventures
Bob Williams of Beers & Bikes
Beer & Bike tour in Munich, Germany
Business Ventures
WSJ Video - Pedal Power! The Pub Crawl Bikes Into High Gear
Beer City USA
• Fourteen diverse craft breweries-more per capita than any city in the nation.
• More than 50 local beers can be enjoyed on draft and in bottles.
• Five annual beer festivals,
• A "Beer Guy" column in the local paper + beer blog
• Local beer-flavored food products.
• Beer based business ventures
Selection Criteria- A tale of
two breweries
New Belgium Selection Criteria
“New Belgium Brewing Co. picked Asheville over a list
of competitors, including Philadelphia, to build its East
Coast brewery, drawn as much by Asheville’s bike
paths and greenways as the city’s growing craft beer
scene”.
April 11 2012, Asheville Citizen Times
• Ease of shipping
• An abundance of fresh water
• A community that already supports the craft beer culture
• Quality of Life
• Recreation culture – bike trails
• Good Sanitary Sewer System
• Sustainability
Sierra Nevada Criteria
Sierra Nevada
Greenway
Image Courtesy of RiverLink
• Partnership with local nonprofits and regulatory agencies .
• 175 acres site with 1.5 miles of riverfront.
• Connecting to a larger greenway system.
New Belgium Brewing
New Belgium Brewing
City of Asheville
Economic Development
Coalition
Buncombe County
The Partnership
The Partners Roles
• Based on an in-depth search the site was chosen.
•Building and developing the site making a $175 Million dollar investment.
• They are working to become a part of the community.
New Belgium Brewing
City of Asheville
Economic Development
Coalition
Buncombe County
The Partners Roles
• Public/Private Partnership includes the City, County, & Chamber of Commerce • Recruitment & Marketing: Telling the Asheville Story
• Bringing the Site to Life with help of local business
• Locating suitable sites for development
•Early stage due diligence
New Belgium Brewing
City of Asheville
Economic Development
Coalition
Buncombe County
The Partners Roles • Assisting with due diligence evaluation of the property • Providing 2.5 Million incentives
• Developing infrastructure improvement projects investing 3.7 Million.
• Maintenance responsibilities for shared stormwater treatment • 1.5 Million in Grants - Economic Development Administration & NC Clean Water Management Trust Fund
New Belgium Brewing
City of Asheville
Economic Development
Coalition
Buncombe County
The Partners Roles
• County Provided 8.4 Million Tax Incentive
• NC State provided 1 Million Tax Incentive.
New Belgium Brewing
City of Asheville
Economic Development
Coalition
Buncombe County
The Site
The Site
Wilma Dykeman
Riverway Plan
Riverfront Plan
Wilma Dykman RiverWay
River Arts District
Public/Private Partnership
The Master Plan
New Belgium Greenway
Stormwater Management
Multi-modal
Site: French Broad River
Site: River from Future Greenway
Site: Greenway Ready
Site: Sewer Easement & Debris
Site: Steep With Debris
Site: Really Steep Slopes
Cross Sections
Time for Questions
Fred Grogan, RLA www.equinoxenvironmental.com