Beer Flavor Trends in

New Food Products

Beer Flavors Growth – US – 2012-16

2

Sub-categories by time annually – US – 2012-16

3

Flavor Blends– US – 2012-16

4

Beer Flavors are popular in the food items

5

• Vegetables

• Baking Ing. & Mixes

• Main Dishes

• Sports Powders

• Poultry

• Ambient Desserts

• Mayonnaise – Dressings & Vinegar

• Popcorn

• Fish & Seafood

• Drink Conc. & Mixes

• Pickled Condiments/Chutney

• Hard Candy

• Savory Spreads

• Carbonates

• Sugar Confectionary

• Cereal & Energy Bars

• Bread & Bread Products

• Bouillons-Stocks-Seasonings-Herbs

• Savory Spreads

• Cooking Sauces

• Cakes-Pastries/Sweet Goods

• Meat Products

• Savory Biscuits/Crackers

• Savory/Salty Snacks

• Prepared Salads

• Table Sauces

• Sweet Biscuits/Cookies

• Snack Nuts & Seeds

• Cheese-Semi Hard/Hard

• Ice cream – Take Home

• Cheese-Processed

• Soup

• Sweet Spreads

Beer Pairing Simplified

6

Flavors Associated with Beer by Top Sub-Categories

7

Cereal & Energy Bars (n=16)

Beer (IPA) Beer (Unspecified) Beer (Pale Ale) Beer (Stout)

Honey Carrot Seeds Chocolate

Honey Nut Seeds Pumpkin Coffee

Almond Hemp Spices

Cheese – Processed Cheese (n=16)

Beer (Lager) Beer (Unspecified) Beer (Pale Ale)

Cheese Cheese Cheese

Pepper Cheddar Cheddar

Spices Ginger

Mascarpone

Mustard

Flavors Associated with Beer by Top Sub-Categories

(cont)

8

Cooking Sauces (n=48)

Beer (Lager) Beer (Unspecified) Beer (Amber Ale) Beer (Stout)

Barbeque Barbecue Garlic Carrot

Tomato, Red Sweet Barbecue Onion Onion

Smoked Spices

Garlic Tomato, Red

Sugar

Molasses

Chili

Honey

Lime

Muchroom

Carmalized Onion

Spices

Ice Cream - Take Home (n=21)

Beer (Amber Ale) Beer (Brown Ale) Beer (Unspecified) Beer (Stout)

Cake Cake Cinnamon Fudge

Brownie Brownie Cinnamon Vanilla Peppermint

Salted Caramel Salted Caramel Currant Chocolate

Blackcurrant

Vanilla

Flavors Associated with Beer by Top Sub-Categories

(cont)

9

Meat Products (n=22)

Beer (Unspecified) Beer (Pale Ale) Beer (Red Lager) Beer (Wheat)

Bacon, Cured Sausage Pork Sausage

Cheddar Cheese Sausage

Saugage

Pork

Popcorn (n=16)

Beer (IPA) Beer (Unspecified) Beer (Pale Ale) Beer (Stout)

Rosemary Chili Honey Caramel

Thyme Chipotle Lavender Vanilla

Citrus

Flavors Associated with Beer by Top Sub-Categories

(cont)

10

Savory/Salty Snacks (n=30)

Beer (Unspecified)

Bay Leaf

Paprika

Celery

Onion

Potato

Cheddar Cheese

Table Sauces (n=43)Beer

(Unspecified) Beer (Pale Ale) Beer (Amber Ale) Beer (IPA) Beer (Lager) Beer (Porter) Beer (Stout)

Barbecue Barbecue Mustard Habanero Chili Mustard Habanero Chili Chili

Chili Mustard Honey Mango Spices Mustard Pumpkin

Mustard Wholegrain Roasted Horseradish

Spices Honey Mustard Seeds Spices

Thank You!