Become a FabJob Guide to Yoga Studio Owner

Get paid to teach yoga!

Kourtnee Jackson

FabJob Guide to

Become a Yoga Studio

Owner

Visit www.FabJob.com

ContentsAbout the Author .............................................................................9

1. Introduction ..........................................................................................101.1 The Desire to Teach ......................................................................11

1.2 Yoga Then and Now ....................................................................12

1.3 BenefitsofThisCareer .................................................................13

1.4 Inside this Guide ..........................................................................18

2. The Yoga Environment .......................................................................202.1 All About Yoga ..............................................................................20

2.1.1 Yoga as Philosophy.............................................................21

2.1.2 Yoga Styles ...........................................................................25

2.1.3 Ways to Specialize ..............................................................31

2.2 PlanningaClass............................................................................39

2.2.1 Select The Poses ..................................................................40

2.2.2 Sequence the Poses .............................................................59

2.2.3 Incorporate a Theme ..........................................................61

2.2.4 OpeningtheClass ...............................................................65

2.2.5 The Apex Pose .....................................................................67

2.2.6 EndingtheClass .................................................................68

2.3 TeachingaClass ............................................................................75

2.3.1 Your Teaching Style ............................................................75

2.3.2 Giving Verbal Instruction ..................................................77

2.3.3 Demonstrating Poses ..........................................................81

2.3.4 Using Props .........................................................................83

2.3.5 Observing Your Students...................................................85

2.3.6 CorrectingMistakes ...........................................................89

2.3.7 RespondingtoYourClass .................................................94

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2.3.8 YogaSafety ..........................................................................96

3. Develop Your Skills ..........................................................................1023.1 SkillsYouWillNeed ..................................................................103

3.1.1 CommunicationSkills ......................................................103

3.1.2 InterpersonalSkills ...........................................................107

3.1.3 Sanskrit:TheLanguageofYoga .....................................108

3.2 Preparing to Teach ......................................................................113

3.2.1 Daily Yoga Practice ...........................................................113

3.2.2 Study Yoga on Your Own ................................................115

3.2.3 FindaMentorandAssistThem .....................................117

3.2.4 VolunteertoTeachforFree .............................................119

3.3 Instructor Training .....................................................................122

3.3.1 YogaTeachingCertificates ..............................................123

3.3.2 YogaConferences .............................................................125

4. Getting Hired .....................................................................................1284.1 TypesofEmployers ....................................................................128

4.1.1 Yoga Studios ......................................................................129

4.1.2 FitnessCenters ..................................................................131

4.1.3 Corporations ......................................................................135

4.1.4 RetirementCommunities ................................................138

4.1.5 Educational Institutions ...................................................140

4.2 Advertised Positions ..................................................................141

4.2.1 Where to Find Ads ............................................................141

4.2.2 Job-HuntingMaterials .....................................................143

4.2.3 The Interview ....................................................................147

4.3 OtherWaystoBreakin ..............................................................149

4.3.1 Substitute Teaching ..........................................................150

4.3.2 InitiatingContactYourself ..............................................151




4.4 GettingPaid .................................................................................154

4.4.1 Typical Payment Arrangements .....................................154

4.4.2 GettingItinWriting .........................................................156

5. Planning Your Own Yoga Studio ....................................................1595.1 ChoosingYourNiche .................................................................159

5.2 OptionsforStartingaYogaStudio ..........................................161

5.2.1 Buying an Established Yoga Studio ...............................162

5.2.2 Franchising ........................................................................170

5.2.3 Opening a New Yoga Studio ...........................................175

5.3 ChoosingaYogaStudioName .................................................175

5.4 Your Business Plan .....................................................................177

5.4.1 What To Include In a Business Plan ...............................178

5.4.2 BudgetingforStart-UpCosts ..........................................188

5.4.3 BudgetingforSalesRevenuesandfor

OperatingCosts ................................................................192

5.4.4 Business Plan Resources ..................................................193

5.5 Start-Up Financing .....................................................................194

5.5.1 GettingPrepared ...............................................................194

5.5.2 Equity vs. Debt Financing ...............................................196

5.5.3 BorrowingMoney .............................................................197

5.5.4 Government Programs ....................................................201

5.6 LegalMatters ...............................................................................202

5.6.1 YourBusinessLegalStructure ........................................202

5.6.2 BusinessLicenses ..............................................................209

5.6.3 Taxes ...................................................................................210

5.6.4 Insurance ............................................................................212

5.6.5 LiabilityWaivers ...............................................................217




6. Setting Up Your Yoga Studio ...........................................................2206.1 FindingaLocation ......................................................................220

6.1.1 TheBasicsofSpaceSelection ..........................................221

6.1.2 CreateaHomeStudio ......................................................222

6.1.3 Renting Part-Time Studio Space .....................................223

6.1.4 FindingaFull-TimeSpacetoLease ...............................226

6.1.5 SigningYourLease ...........................................................232

6.2 Designing Your Studio ...............................................................241

6.2.1 Outside the Yoga Studio ..................................................241

6.2.2 InsidetheYogaStudio:ADistinctEnvironment .........244

6.2.3 Yoga Studio Security ........................................................250

6.2.4 YogaMerchandising .........................................................250

6.3 EquipmentandSuppliesfortheYogaStudio ........................251

7. Running Your Yoga Studio ..............................................................2567.1 Yoga Studio Operations .............................................................256

7.1.1 ClearJobDescriptionsforEachPosition .......................257

7.1.2 OpeningandClosingProcedures ..................................257

7.1.3 WorkSchedules .................................................................258

7.1.4 CompanyPolicies .............................................................259

7.1.5 Recordkeeping ..................................................................259

7.2 HygieneandCleanliness ...........................................................260

7.3 YogaStudioManagementSoftware .........................................262

7.4 SettingYourFees ........................................................................264

7.4.1 FactorsThatWillAffectYourPrice ................................264

7.4.2 WaystoChargeforYourServices ..................................265

7.4.3 PricingMerchandise ........................................................268

7.5 GettingPaid .................................................................................271

7.5.1 AcceptingDebitCards .....................................................271

7.5.2 AcceptingCreditCards ...................................................271




7.5.3 Accepting Payment Online .............................................273

7.5.4 AcceptingChecks .............................................................273

7.6 FinancialManagement ..............................................................273

7.6.1 Bookkeeping ......................................................................274

7.6.2 Financial Statements and Reports ..................................276

7.7 Employees ...................................................................................284

7.7.1 When to Hire Help ...........................................................284

7.7.2 RecruitingStaff .................................................................288

7.7.3 The Hiring Process ...........................................................290

7.7.4 PayingYourStaff ..............................................................295

7.7.5 New Employees ................................................................296

8. Getting and Keeping Students ........................................................3008.1 MarketingYourYogaStudio.....................................................300

8.1.1 Grand Opening/Open House..........................................300

8.1.2 Advertising ........................................................................302

8.1.3 Free Publicity .....................................................................307

8.1.4 PrintedMaterials ..............................................................310

8.1.5 Your Website ......................................................................317

8.1.6 SocialMedia ......................................................................322

8.1.7 NetworkingandReferrals ..............................................325

8.2 CustomerService ........................................................................327

8.2.1 BookingClassesandHandlingPhoneInquiries .........327

8.2.2 CancellationsandNo-Shows ..........................................327

8.2.3 GreetingWalk-InCustomers ..........................................328

8.2.4 RefundandExchangePolicies ........................................329

8.2.5 Join an Association ...........................................................331

9. Conclusion ..........................................................................................332




1. IntroductionWelcome to the FabJob Guide to Become a Yoga Studio Owner. You are em-barkingonajourneytowardsacareerthat,duetoitsverynature,willallowyoutoexpressyourselfuniquelyandmorecompletely.Yogaen-ablesustoanswerveryrealquestionsaboutourhealth,self-awareness,andameaningfullifestyle.Whynotmakeitpartofyourday’swork?

TheSanskritword“hatha”isthejoiningofthetwooppositewordsofsunandmoon.Therootofthewordyogais“yuj”,whichmeanstoyoke.Thismeansthat“hathayoga”(themostcommonlypracticedformofyoga)involvestheyokingorjoiningofoppositesandthehar-monythatisfoundonthemiddlepathbetweenthem.Amanwhopracticesyogaiscalleda“yogi”,andawomanwhopracticesyogaisreferredtoasa“yogini”.

Yoga teaches us to live in the inner and outer worlds more harmonious-lythroughdevelopingahighdegreeofself-awareness.Youwillteachyourstudentstoquiettheirmindsandtofindadegreeofmentalpeaceandrelieffromthementalchatterthattheyhearmostoftheirwakingmoments.




Beingafledglinginstructorpresentsmanyexcitingchallengesandrewards,anditraisesmanyquestions.Thisguidewillanswerthemforyouandsaveyouhoursofexperimentationasyoureadwhathasworkedforseasonedinstructors.Wewillcovertopicsfromacquiringinsurance,andpropsusedinclass,tohowtowritealessonplantoguideyouthroughyourfirstclasses.

1.1 The Desire to TeachItwouldbehardformostyogainstructorstopinpointtheexactdayand place that they began envisioning themselves no longer as a stu-dentofyoga,butratherastheteacher.Howdidithappenforyou?

Perhapsitbeginswithadmiringyourownteacher,andrecognizingthatheorsheismakingadifferenceinstudents’livesbyguidingthemintoandthroughtheever-deepeninglayersofyoga.Likelyyouhavebeendoingyogaforseveralyears,takingclassesweeklyandpracticingat home.

Itissafetosayatthispointthatthepowerandthetransformationalmagicofyogahavetakenyoutoaplaceofself-knowledge,andyoufeelastrongneedtolearnmore.Youmaybeexperiencing“tapas,”whichisaburningenthusiasm,andaglowingcommitmenttobecomingayogainstructor.Youmaywanttoenableotherstoexperiencesomeofthejoythatyouhavefoundinyoga.

AnthonyBogart,acertifiedteacher-trainerforAnusaraYoga,saysayogastudentisreadytoteach“…whentheurgetodosobecomesir-resistible,and/orwhenthepeopleinhercommunityaredrawnbythemagnetismofherbeingtorequestthatshesharethetechniqueswhichhaveledhertothisstateofbeing.”

Othersignsthatyouarereadytoteachyogainclude:

• Aconsistentself-practice

• When others see or recognize your level as advanced

• When a teacher tells you so

• When you have assisted a teacher with his or her class




Atruemeasureofateacherisnottechnicalskill,thoughthatisimpor-tant.Ratheritishowthatpersonmakestheconnectiontothefullrangeofhumanexperience,combinedwiththecommitmenttoturntowardthe best in people.

DeterminingyourreadinesstoteachisultimatelyyourdecisionandifyouapplyAnthonyBogart’sobservation,youknowwhenthetimeisright. You will continue to study and practice and learn once you have takenthefirststepandtaught.Thefirststepisyourchoice.

Whenaskedaboutherfeelingsofreadinesstoteach,yogainstructorSarahHutchinsonrecalledatimewhenherfather(whoshecallshermostimportantteacher)finallysaidtoher,“Whynotyou?”Thisissuchgoodadvice don’tdoubtyourownabilities.Youcanalwaysexpandyour training as you go.

1.2 Yoga Then and Now Inthe‘60sand‘70stherewasonlyasmallcoreofyogastudentsandteachers.Ifyouaskedtheaveragepersonthenwhatyogawas,theymightdescribesomeonepracticing“pretzelposesonabedofnails”.Todayyogaisatazenithinitspopularity.Therearealldifferentstylesofyoga,andonecantakeayogaclassatanygymorineventhesmall-esttownfromCaliforniatoMaine. Opportunitiestoteachyogaaboundinthisfertileenvironment.Ac-cording to data released in 2008 by the magazine Yoga Journal,about15.8millionpeople,or6.9percentofU.S.adults,practicedyogawhilein2012,thatnumberhadincreasedtoabout20.4million(Source:www.yogajournal.com/uncategorized/new-study-finds-20-million-yogis-u-s/).That’sanincreaseof29%inonlyfouryears!Andthetotalamountofdollarsspenthasalmostdoubled,from$5.7billionin2008to$10.3billion in 2012.

“I’vewatched(yoga)growsteadilyover20years,”saysyogainstruc-torCindyDollar,whostartedteachingin1985.“Peoplewhowouldn’thavethoughtaboutyoga10yearsagonowdobecausetheyknowotherpeoplewhodoit.It’snotjustalternativeanymore.”

Whythesuddenriseinpopularityandthereforeademandforyogainstructors?Onereasonforyoga’sincreasedpopularityisthatyoga



http://www.yogajournal.com/uncategorized/new-study-finds-20-million-yogis-u-s/




hasbroadeneditsscopewithmanydifferentstyles,andismeetingtheneedsofamorediverserangeofpeople,fromstudentswhowantaphysicalandstrenuousclass,tothosewhoareseekingthespiritualsideofpractice.

Yoga’sincreasedstatusinthepubliceyeispartlyduetotherecogni-tionofitsbenefits.Theincreasedflexibilityandstrengthyogaoffersisattractingthelarge“babyboomer”population,ademographicwithmoneytospendandincreasingleisuretime.Peoplewhohavestressfulcareers are experiencing how yoga helps them become healthier and morerelaxed.Youngmotherswhoaremeetingthedemandsofparent-hoodandworkarealsolookingforaprovenwaytostayhealthyandfit.

Yogaisnowofferedinnearlyeverygymandhealthclubasanalterna-tivetoaerobicclassesandweighttraining.Yogaclassesareattendedbyawiderangeofagesincludingpeopleintheir20sandintotheir60s,andbeyond.Therearespecialyogaclassesforbothchildrenandseniorsaswell,andyogaisevenmakingitswayintothepublicschoolsysteminCalifornia.

“Yogaisevolvingtomeetculturalneeds,”saysYogaAlliancepresi-dentHansaKnoxJohnson.“Wehavepeoplewhohavedifferentkindsofenergies.Someofthemarego-go,somearekindofmorerestless,somearemoresedentary.Sodifferentyogasareappropriatefordiffer-entkindsofpeople.” Thisguidewillhelpyoulearnaboutandchooseastyleofinstructionthatsuitsyouandmeetstheneedsofyourbody,mind,andspirit.

1.3 Benefits of This Career“Ina…yogaclassIfeelexcitedtolive,energeticaboutmylifeandadeeploveformyself.Teachingoffersmethechallengeandthejoyofself-discoverythroughtheprocessofyoga.Itallowsmetocontributetosocietyinawaythatmakesmefeelgood.Iwanttooffermystu-dentswhatmyteacherssograciouslyofferedme.Iwanttofeelgoodandlovemyself.Mostimportantly,Iwanttohelpotherpeoplefeelthis way too.” — Annie Jacob, Yoga Instructor




Helping People

Forthousandsofyears,yogahasbeenatooltoopenthebodyandde-velopclarityinthemindaswell.Inteachingthepracticeofyogayouwillteachyourstudentstofocusontheirbreathasabridgebetweenthe inner and the outer world.

Throughthepracticeofasana,orpostures,youwillbehelpingpeopletofindtheirinnerrealityandtotouchadeepsenseofunitywithalllife.You will be providing your students with the opportunity to experience asenseofjoyandpeacethatmaynotbeavailabletotheminanyothersituation in their lives.

By reminding your students to observe their reactions to the poses and thebreathingexercisesyoucanguidethemintogreaterself-awareness.Knowing that you are presenting your students with a situation where thepossibilityofpositivechangeisever-presentisexciting.

AsveteranyogainstructorSandraSummerfieldKozaksaidinthebookYogi Bare,“Yogaworkstocreatebetterself-esteem,tolessenorelimi-natetheeffectsoffear,tocreatebetterhealthandageneralsenseofwell-being,andtostrengthenourabilitytorelatetoothers,ourplanet,and ourselves.”

As a yoga instructor you provide a great service to your students. You willbeinasituationwhereyoucanseeavisibledifferenceinthefacesofthepeoplewhofirstwalkintoclassandtheoneswholeave.Asateacheryourintentionwillinevitablybetohelppeoplefindtheirowninnertruthjustasyouhaveasastudent.Yourmaintaskistopresenttheyogayouknowasauthenticallyasyoucanwhileteachingfromyourheartandlearnedskillssimultaneously.Whenyoudothis,youwillseethetransformationgraduallyhappeninginyourstudents.

Teachingyogaaffordsyouthechancetomeetawidecrosssectionofpeopleinyourcommunity.Yogastudentsarefirstandforemostpeoplewhoareinterestedinhelpingthemselves,exploringtheirownpoten-tial,andoftenpeoplewhoareinteresting.Iftheystaywithyouoveraperiodoftimeyouhaveawonderfulopportunitytogettoknowthemin a way that you may have not had otherwise.




Communitiesoftengrowuparoundyogaclasses,affordingstudentstospendtimetogetherinameaningfulwayoutsideofthedemandsthattheirnormalroutineplacesonthem.You,asayogateacher,havetheabilitytobeanintegralpartofthatcommunity.

Ongoing Learning

Teaching yoga is a continuum that is tied to your own growth in yoga. Youwillfindthatasyoubeginteaching,youwillwantmoreandmoreexperienceandknowledgeforyourself.Themoreyogaisinyourownbody,mind,andspirit,themoreyouwillhavetoteachyourstudents.

Therefore,bybecominganinstructoryouwillalsohavebecomeabet-terstudentofyoga.Asayogainstructoryoustepintoanurturingandsustaining loop that enables you to grow and learn as you teach. The essenceofyogawillcomethroughyourteachingsandwillgrowasyoudo.Asyourexperienceincreases,itwillmakeyouabetterteacher.

Teachingisanever-evolvinglearningprocess.AsJudithLasaterhassaidinherlatestbookcalled30 Essential Yoga Poses,teachingyogaisasatisfyingprocessthatwillremain“delightfullyunfinished.”Themoreyouteach,themoreyouwilllearn,andthemoreyoulearn,themoreyouwillwanttosharewithyourstudents!

Youareembarkingonacareerwherecontinuedlearningisintegraltothejobandwhereyoumayfeelthatyou,morethananyoneinyourclass,arelearningthemost!Ithankmystudentsoftenforthechancetolearnthroughteachingthem.AndeverytimeItakeaworkshoporat-tendateachers’conferenceIcomebacktoteachingwithrenewedvigorandenthusiasmforsharingwhatIhavelearned.

Dynamics and Diversity

Thereisopportunityforgreatdiversityinteachingyoga.Notwoclasses are ever the same. No two students are the same. There is op-portunityforexplorationandexperimentation.Youwilltrywaysofapproachingtheinstructionofthepostures,re-thinkwhatyouhavedoneandsavethatwhichworksandtryanewapproachtowhatisnoteffective.




Youwilllearntothinkonyourfeet.Agoodteacherisapersonwhocanrespond to the moment and the challenges that each individual pres-ents. There will never be two classes the same and there will never be a classthathaspredictabilitybuiltintoit.Asagoodteacheryouwilltaketheknowledgeyouhave,combineitwithawilltoservethestudentandtheessenceofyoga,andapplyitbybeing100percentavailableandopentothedemandsofthemoment.WhentheIyengarAssocia-tionassessesstudentswhowishtobecomecertifiedteachers,theylookforknowledgeandskill,butalsotheabilitytorespondtoindividualstudent needs as they arise.

Income Potential

How much income you generate through your teaching depends on you.Teachingyogacanprovideyouwithanincomethatisveryspecif-ic to how much you are willing to teach and how large your classes are.

InaninterviewpostedonSalary.com,yogainstructorLaurenFaw-cettsaysshecharges$10aclassperperson,andoffersprivatelessonsfor$75anhour.“Iestimatethatthefull-timeyogateacherteaches14classesaweek,”shesaid.“Thatinstructorwillearnabout$29,000ayear.Afairrangewouldbe$30,000to$40,000.”Youcanreadtheentireinterview‘DreamJob:YogaInstructor’atwww.salary.com/dream-job-yoga-instructor.

Thereareseveralexcellentinstructorsinthecountrywhomakewellover$100,000ayear,andsomewhomakeevenmore.Whatyoudomakedependsuponyourtalentforteaching,yourtenacityandbusi-nessabilitiesandahighdegreeofperseverance.

Yogainstructionisjustoneaspectoffitnessinstructionwitharosyfu-turepredicted.AccordingtotheU.S.DepartmentofLabor(www.bls.gov/ooh/personal-care-and-service/fitness-trainers-and-instructors.htm),thejoboutlookforfitnesstrainers/instructorsisrosy,withem-ploymentexpectedtogrow13%from2012to2022,adding33,500jobstothecurrent(2012)267,000.Themedianpayforfitnesstrainers/in-structorsis$31,720peryear(or$15.25perhour),butyoumayfindyouearnmuchmore,especiallyifyouopenyourownfitnessfacility.

Moreover,theInternationalHealth,Racquet&SportsclubAssociation(IHRSA),theglobaltradeassociationforthefitnessindustry,reports



http://www.salary.com/dream-job-yoga-instructor

http://www.salary.com/dream-job-yoga-instructor

http://www.bls.gov/ooh/personal-care-and-service/fitness-trainers-and-instructors.htm




(www.ihrsa.org/industry-research)thatin2015,therewere54.1millionhealthclubmembersintheUnitedStatesalone,upfrom45.3millionmembers in 2009 and 25 million in 1999. You can see that this trend indicatesopportunitiesforwell-runfitnesscentersthatofferthepublicthe services and products that people want. And yoga is an important component!

Personal Freedom

Asayogainstructoryouhaveahighdegreeofautonomy.Oncetheclassbeginsandyourstudentsareintheirplaces,whatyousayanddoistotallyuptoyou.Evenifyouareemployedbyastudio,theownerofthatestablishmentwillleavethedecisionsofteachingcompletelyuptoyourjudgment.Theremayberequirementsastoweeklythemesforclassesorevenadresscode,butonceyouarehiredtoteach,therestisuptoyou.Ifyouteachatahealthcluborgym,thegroupfitnessdirec-torwillrelyonyourexpertise.And,ifyouhaveorganizedyourownclassesorsetupyourownstudio,theonlyrestrictionscomefromyourownsenseofwhetheryourstudentsenjoytheclassesandlearnfromthem.

Creatingabusinessasayogateachergivesyoufreedomtosetyourhours and decide which days you will teach and which days you will not.Youcanfrequenttheplacesthatotherscangoonlyonweekends,and go there when the crowds have gone home. You can decide what yourprioritiesareandfollowthem,ratherthandoingasaboss’sneedsdictate.

As with every situation there are some demands on your time. Al-thoughyouarenotdictatedtoasfarasyouremployer’sneeds,thereistheelementofstudents’schedules.Youmustbeavailabletoteachwhenotherpeopleinthe9-to-5workforcearefree.Thatmeansteachingonweekendsandeveningsorearlymornings.Healthclubsandyogastu-diosoftenhavesixo’clockeveningclassesandsixo’clockmorningclasses.Peoplelovetobegintheirweekendwithayogaclassaswell.Thatleavesyouteachingatthosetimes,butifyoulovewhatyouaredoing,it’shardlyaninconvenience.



http://www.ihrsa.org/industry-research


1.4 Inside this GuideThe FabJob Guide to Become a Yoga Studio Owner welcomes you to the worldofyogaandgivesyouawealthofinformationyoucanusetobecomecertifiedtoteach,becomeemployedtoteach,toopenyourownstudio,ordevelopyourownrentalspaceforteaching.Inadditionthisguidewillpresenthelpfuladviceonhowtodevelopyourownfollow-ingandmaintainthemomentumtoallowyoutoteachfortherestofyourlifeifyoudesiretodoso.

Chapter2,The Yoga Environment,willintroduceyoutotheworldofyoga,andhelpyoufindtheyogastyleandspecialtythatisrightforyou.Itthenwalksyouthroughthestepsforplanningawell-balancedandwell-sequencedclass,fromtheopening,totheapex,toclosing.Wegive50yogaposestoselectfrom,explainhowandwhentousethem,givearatingofhowhardtheyaretomaster,aswellastipstoadjusttheposesforbeginners.Thenwejumprightintohowtoteachaclass,includingguidelinesforusingprops,givingverbalinstruction,correct-ingwithvoiceandhands,andhowtoteachasafeclassforalllevels.

Chapter3,Develop Your Skills,takesyourighttotheessenceofteachingskills,includingabriefintroductiontotheSanskritlanguagesoyoucanuseitinyourclasses.Itexplainsthestepsyou’lltaketoprepareyour-selftoteach,suchasassistingestablishedteachers,teachingfreeclassesforpractice,andstudyingonyourown.We’llshowyouhowtoselectatrainingclassifyouchoosetobecomecertified,andexplainsomeofthemorecommonstyle-specifictrainingfromIyengartoAnusaratoBikram.

Chapter4,Getting Hired,willgiveyouvaluableadviceonwhohiresyogainstructors,whattheworkenvironmentislike,andhowtosuc-cessfullyapproachandbreakintoeachmarket.Wecoverlookingforteachingjobsfromresumestocold-callstoofferingtosubstituteforyourfavoriteteacher.Onceyou’vegottheirattention,we’lltalkaboutwhattoexpectfromtheinterviewsoyouarrivepoisedandprepared.

Chapter5,Planning Your Own Yoga Studio,willhelpyouconsideryourniche;exploreoptionssuchasbuyinganexistingbusiness,franchising,or opening a brand-new business; write a business plan; and address yourlegalissuessuchaslicenses,taxes,andinsurance.




Chapter6,Setting Up Your Yoga Studio,willadviseyouonselectinganddesigningthespaceforyourstudio;security;merchandising;andsourcingequipmentandsuppliestogetyourstudioreadyforopeningday.

Chapter7,Running Your Yoga Studio,isallaboutoperations:scheduling;opening/closingproceduresandhygiene;settingfees,recordkeeping,andgettingpaid;andhiringyourfirstemployees.

Chapter8,Getting and Keeping Students,givesyoutipsonpublicizingandadvertisingyourbusinessinacost-sensitiveway;settingupyourwebsiteandusingtheinterneteffectively;developingprintmaterials,andprovidinggoodcustomerservicetohandleyourcustomerbaseofstudents.

Throughouttheguideyou’llfindsampleformsandotheritemsyoucanadaptandusetoteachyourownclasses,aswellasrareandvaluableadvicefromourteamofyogaexpertswhocontributedtothisguide.

Teaching yoga is exciting and an excellent opportunity to grow person-allywhilepursuingoneofthebestwaysintheworldtomakealivingandbeofserviceatthesametime.Youareabouttoembarkonajour-neythatcanlastalifetime,ifyouwantitto.Let’sgetstarted!

You have reached the end of the free sample of the FabJob Guide to Become a Yoga Studio Owner. To order and download the complete guide go to https://fabjob.com/program/become-yoga-studio-owner/.



https://fabjob.com/program/become-yoga-studio-owner/


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Become a FabJob Guide to Yoga Studio Owner