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At Beck Media & Marketing, we work with businesses large, small, and everywhere in between to distill marketplace messaging to its most persuasive form, unify that message across digital properties and print collateral, and then multiply that message across myriad media and nontraditional platforms.

Indentify who you are, why you matter, what you stand for, and what makes you different

Positioning ….….….….….….….….….….….….….….….….….….….….….….…. 3

Unify that message across digital platforms and properties

Website, Landing Page and Microsite Development ….….….….….….. 4

Multimedia News Releases ….….….….….….….….….….….….….….….…... 5

Multiply the reach of that message

Media Relations …….….….….….…….….….….….….….….….….….….….….... 6

Executive Visibility and Speaking Opportunities …….….….….….….….. 7

Television Show Publicity …….………..………………………………..….….…… 8

Special Event and “Big Idea” Marketing …….………..…………..….….…… 9

Paid Digital Media Advisory …………………….….….….….……..….….….….. 10

Media Partnerships …………………….….….……………...….……..….….….….. 11

Example Work

Brand Partnership Activation …………………….. 12

Social Media Marketing ……………………….……. 13

Custom Facebook Page Design …………………. 14

Special Event & Social Media Marketing …… 15

Custom Landing Page Consultation …………… 16

About Us

Our Clients ……………………………….……. 17

Contact …………………………………….……. 18

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Positioning

Positioning is at the heart of all our services, and should be at the heart of your business. Being able to articulate your competitive market position—why your company matters, how your company is different, and why your audience will care—is essential in pursuit of any business goal. The story and tone developed here establish how your company should be communicated in all advertising, marketing, and public relations messaging, and will leave you confident that all recommendations made from this point forward—be they branding decisions, earned or paid media placements, or creative marketing concepts—are informed by a profound understanding of what makes your business unique.

A face-to-face or phone deep-dive into how you view your business, brand, product, or service leads to a concise, persuasive company message and competitive market position from which all your marketing materials are developed, including:

o Company backgrounder

o Executive biographies

o Updated website copy

o Refreshed media materials

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Website, Landing Page and Microsite Development

Once your company’s positioning has been refined, and media materials created, Beck Media & Marketing can lead the translation of your unique market offering to affiliated digital properties. We offer start-to-finish site consultation—from complete website maps with page-summary breakdowns, to temporary landing page layouts, to microsite designs that include lead-generation funnels to direct audiences to the most pressing business initiatives. Whether your business will be appearing at an upcoming conference, offering a direct-to-customer promotion, or unveiling a new product altogether, we will help optimize your web properties.

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Multimedia News Releases

Standard text press releases no longer represent the whole of a news story. Our outreach to new-media outlets and the ever-growing base of digital publications is uniquely powered by our creation of customized Multimedia News Releases, or “MNRs.” MNRs are interactive news releases containing video, audio, web and print-resolution images, and any other digital content related to a news story. MNRs provide journalists, bloggers and others with all the tools they need—in a single, streamlined, web-based location—to understand and report on today’s media-rich and multi-dimensional news stories. Providing relevant imagery and video that has been curated in advance allows our clients to “own” not only the text narrative of a news story, but the visual positioning as well.

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Media Relations

Earned media builds credibility, reinforces trust, and tells the deeper story behind your company, product, or service. Beck Media & Marketing has deeply developed relationships with journalists and analysts across multiple industries, and we generate earned-media placements that positively impact a target audience’s awareness and perception of a company. We know what your target audience reads and watches, and have demonstrated repeated success in inspiring the right media outlets and contacts to tell our clients’ stories.

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Executive Visibility and Speaking Opportunities

Each time a company participates in a key industry event, or an executive speaks at a conference or is quoted in an article, the company’s relevance and value to the industry is re-affirmed and its leadership position is publicly validated. Beck Media & Marketing has established relationships with an array of conference producers and bookers. We maintain up to date lists of conferences and events, and frequently design panels to showcase our clients’ expertise before the right audiences. For executives with exceptional name recognition, Beck Media & Marketing consults on paid speaking opportunities, including corporate retreats, product launches, and non-profit events, and acts as a liaison between our clients and event hosts to negotiate rates, maximize exposure in marketing collateral, and coordinate travel and lodging.

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Television Show Publicity

Beck Media & Marketing is regularly retained by broadcast and cable networks, syndicators, and independent production companies to create and implement creative television show publicity plans. We work with a vast network of consumer/entertainment/pop culture journalists and bloggers to achieve the results that drive awareness, buzz and tune-in. With a combination of PR and marketing thinking, we complement the work of our network counterparts as we work toward common goals.

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Special-Event and “Big Idea” Marketing

Beck Media & Marketing prides itself on coming up with creative ways to get our clients’ messages out. Industry events, trade shows, and launch parties present valuable opportunities to increase industry exposure, reinforce messaging, and raise awareness. We increase the return on investment for participating in or hosting these events by executing creative on-site activities designed to be engaging and shareable across social media during the event, and remain memorable long after the fact.

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Paid Digital Media Advisory

With your positioning defined, media materials drafted, and owned digital properties in place, focused media buys on platforms that reach your prime demographic will raise to new heights the awareness of your company, product, service, or programming. With a deeply experienced team of professionals, Beck Media & Marketing has a sharp understanding of where our clients’ online audiences live, and can identify outlets that reach the core of any demographic, ensuring the largest return on investment for a given marketing spend. Our team has relationships with advertising departments at some of the most prominent media properties in the U.S., and can deploy strategic ad buys, negotiate preferential rates, secure value-added opportunities, and coordinate creation of materials with your design team.

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Media Partnerships

Media Partnerships lie between earned publicity and paid media. For these initiatives, we find a cross-promotional angle that appeals to both our client, and the audience that we are trying to reach. This generally consists of relationship building with marketing departments of media companies rather than editorial or advertising departments. The end result is more overt than editorial placement, and more creative than a traditional media buy.

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Example Work: Brand Partnership Activation

Client Year Content & Co 2011-2012 Content & Co is the Los Angeles-based brand studio known for bringing brands, talent, and distribution together for innovative and mutually beneficial content partnerships. The brands finance original content that appeals to their target audiences, the talent work on passion projects without studio interference, and the distributors get top quality content that attracts desirable demos to their platforms (TV, web, social). Beck Media & Marketing is embedded in the Content & Co work flow, collaborating with all parties on each project to maximize beneficial earned media attention across trade and consumer media. Top-tier, targeted media outlets including Advertising Age, New York Times, Wall Street Journal and all of the entertainment trades routinely cover Content & Co’s news. Moreover, CEO Stuart McLean has become a frequent participant in visibility-raising industry conferences and events, and Content & Co’s projects have received accolades for their innovation and effectiveness.

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Example Work: Social Media Marketing

Client Year NBC Universal 2011 NBC Universal hosted their 2011 Summer Press Day at The Langham Huntington Hotel in Pasadena, California. The annual event features top talent from the network’s upcoming slate of programming and is a highly exclusive, press-only affair. To expand consumer buzz surrounding the event and featured shows, Beck Media & Marketing conceived and executed a social media-powered Q&A between top NBC talent and major online entertainment news sites. Plugged-in television enthusiasts submitted questions to on-site reporters via Facebook and Twitter and the reporters then asked talent the best questions during an in-person exclusive interview. Talent answers were then published as news articles, sustaining live social media buzz throughout the day—from question submission through interview posting.

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Example Work: Custom Facebook Page Design

Client Year Squarz 2011 Social shopping startup Squarz was looking for a way to retain—in the form of “Likes”—more of the traffic coming across their Facebook page during their pre-launch phase. Beck Media & Marketing implemented a tactic referred to as “fan gating,” where valuable content is barricaded behind the “Like.” With this technique, users are teased with a display of locked content and promised the content will be unlocked and viewable upon Liking the page. Beck Media & Marketing designed and coded a custom Facebook landing tab—branded in the style of the Squarz website—which barricaded clues about the platform behind the “Like.” Curious users that had been funneled to the page via Twitter and e-mail landed on the custom tab and were enticed to “Like” the page in order to unlock the clues about the platform.

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Example Work: Special Event & Social Media Marketing

Client Year

NBC Universal 2011 NBC Universal hosted an A-list premiere event for their superhero drama series “The Cape” at The Henry Fonda Music Box in Hollywood. The network invited several hundred of their top contacts: television fans and enthusiasts, NBC supporters, industry influencers, and show critics. NBC had an interactive element planned for the event as well: a green-screen photo booth where guests could have their faces superimposed into a branded comic book cover, the image of which could be downloaded at a later time. NBC asked Beck Media & Marketing to add a social media layer that could amplify buzz of the premiere beyond the walls of the physical venue, and into the online networks of the influencers in attendance. Beck Media & Marketing worked closely with NBC’s Event and Operations Director to equip the area around the photo booth with four internet-connected computer kiosks. These kiosks permitted guests to access their photos mere minutes after they had been taken, and immediately push those photos out to online networks via Facebook, Twitter, and direct e-mail. Beck Media & Marketing also coordinated with the event’s photo vendor to customize the default share message that accompanied each photo. Sharing on Facebook included the show tune-in information, and sharing on Twitter included the custom hashtag #TheCape.

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Example Work: Custom Landing Page Consultation

Client Year

Swivel by FaceCake 2012 When augmented-reality dressing room Swivel by FaceCake was chosen to be featured by Microsoft at the 2012 International Consumer Electronics Show in Las Vegas, and National Retail Federation EXPO in New York, FaceCake had to rapidly overhaul its web presence for the product. Along with refining Swivel by FaceCake’s marketing position and media collateral, Beck Media & Marketing translated the refreshed messaging into a highly visual, digital form, and optimized the Swivel homepage to funnel the flurry of new visitors into contact forms specific to the respective conference appearances.

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Selected Current and Past Clients & Projects

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Contact

Beck Media & Marketing Santa Monica | New York Beck Media & Marketing (Main Office) 1832 Franklin Street Santa Monica, CA 90404 310/300-4800 info@beckmedia.com