2012 #BECC Participant Commentary via twitter.com

Over 800 comments, photos, videos and questions posted from the 2012 Behavior, Energy and Climate Change Conference on Twitter Between Nov. 11-15, 2012, a post every 3.9 minutes every waking hour of the event!

change catalyst   @ changecatalysts Still reeling from many fabulous synergies found at the@ BECCconference  this week! # BECC

Emily Sadigh   @ emilysadigh Major overlap with # BECC  at # Greenbuild : recommending # CBSM  & books like Drive, Switch, Nudge, Willpower Instinct for employee# engagement

Svetlana Zenkin   @ lanasthoughts Just got back home from # BECC  conference. Tired but inspired, with dozens of exciting follow-up items. Already can't wait till BECC 2013!

Emily Sadigh   @ emilysadigh @ BECCconference  one idea our carpool likes for next year is a closing activity making a wall collage of next steps resulting from# BECC

Ann Arney   @ annarney Lucky to have found some # BECC  buds to ride the rails with as I say farewell to SAC! @ MiaGreenHermine  @ ebetsyphillips @ pushingnorms

BECC Conference   @ BECCconference

@ annarney  yes! Apply # BECC  learnings! And maybe come present your findings next year, eh? 

Sara Graves   @ saragraves Unwinding after an incredible week at the # BECC  conference with a glass of wine. And, just witnessed the best proposal I've ever seen.

BECC Conference   @ BECCconference "@ grow_joy : # becc  Excellent conference! Always leave it feeling optimistic." <-- the best reward :)

Mia Hermine Yamauchi   @ MiaGreenHermine @ shmeedie  awesome! Would you please post for us in the # BECC linkedin group?  View conversation

change catalyst   @ changecatalysts @ BECCconference  Enjoyed the conference! Great to meet others who truly care about positive change! # BECC

change catalyst   @ changecatalysts @ scope_5  Attended a session on # gamification  & # sustainability  in the workplace yesterday, thought of you! Check out @ coolchoices # BECC

Nicholas Ramfos   @ NickRamfos TDMI launches its 2.0 web site at # BECC  Conference today

Nicholas Ramfos   @ NickRamfos TDM launches is 2.0 web site at # BECC  Conference today

change catalyst   @ changecatalysts

"It's important to provide a range of actions so u can meet people where the are" -Sarah Davis @ http://Engage360.com    # BECC

Edie Irons   @ shmeedie Too busy taking detailed notes to tweet from the post-conference EUC workshop, but if anyone wants my notes later, lemme know.# BECC

Mica   @ grow_joy # becc  Excellent conference! Always leave it feeling optimistic.

Ann Arney   @ annarney Amazing time at # BECC ! So many friendly & smart folks - can't wait to get back home & start putting ideas into action for @ CLASS5Energy !

Noël Ehlers   @ nehlerssd RT @ emilysadigh  SMUD smart pricing has @ Pinterest  page w/ recipes http://m.pinterest.com/smartpricing/   . Meeting customers where they are # BECC  @ SMUDUpdates

BECC Conference   @ BECCconference @ J1123r727  Aw thank you! And thank you for being here! # BECC

Joey Schmitt   @ J1123r727 Sad to be leaving # BECC  this has honestly been my most favorite conference yet!

change catalyst   @ changecatalysts In the Oberlin session after another ended early- great comprehensive community-level work! http://oberlindashboard.org    # BECC

change catalyst   @ changecatalysts QT @ HomeEnergyMag : "Maybe stories are just data with a soul." - Brené Brown # BECC  # quotes  # stories  Awesome!

change catalyst   @ changecatalysts "Connection to the natural world can fulfill the human need to belong" & we can support this -Cynthia McPherson Frantz # BECC

Jordan Michel   @ jordansmichel Honeywell and @ nest  sitting next to each other on the same panel to advance energy efficiency initiatives at # BECC

K Borth   @ pushingnorms Fav session? Mine was Hollywood media and messaging. Serious spine chills and epiphanies in effective communication. many thanks to # BECC

Sara K. Yeo   @ sarakyeo Knowledge deficit model still persists among some. But much of communication about knowledge hasn't worked well. Maybe something new? # BECC

Jon Froehlich   @ jonfroehlich Main disappointment w Yoky's Nest talk. No inclusion of study methodology & v limited transparency. On flip side, Nest is hiring!# BECC

Home Energy Magazine   @ HomeEnergyMag "Maybe stories are just data with a soul." - Brené Brown # BECC # quotes  # stories

Jon Froehlich   @ jonfroehlich Key takeaway slide from Nest talk. Avg savings from "good" schedule 19.5% (max 36%). 92% chk

ambient leaf 1/wk. # BECC pic.twitter.com/3cZE1Rwo   View photo

UW Madison LSC   @ uw_lsc Congrats Mike! RT @ sarakyeo  Great talk by Michael Cacciatore. Way to represent @ nanowisc  @ uw_lsc  @ UWMadison  at # BECC

Sara K. Yeo   @ sarakyeo Bye # BECC , thanks for the captive audience, great food, friendly people. Hope to see you next year! @ BECCconference

Beth Hartman   @ ESourceBeth Growing environmental movement in faith-based groups = combating# climatechange  is socially legitimate, natural part of community.# BECC

Hannah Hickey   @ hickeyh RT @ jonfroehlich : Huge turnout for Yoky Matsuoka's # BECC  talk on Nest Learning Thermostat & how it affected behavior http://bit.ly/TJxzBN  

Emily Sadigh   @ emilysadigh SMUD smart pricing has a @ pinterest  page w/ summer recipes, etc:http://m.pinterest.com/smartpricing/   . Meeting customers where they are!# BECC  @ SMUDupdates

Svetlana Zenkin   @ lanasthoughts Lots of people do inconvenient things that don't make them money. How do we harness this for sustainable behavior change? From# BECC

Jon Froehlich   @ jonfroehlich

Nest is abt the seamless integration of human learning & machine learning. Let AI do hard stuff that humans dont. # BECC pic.twitter.com/FeoHs0ls   View photo

Emily Sadigh   @ emilysadigh QT "@ changecatalysts : Greater engagement = Greater savings (up to 69%!) - PG&E study from Kim Burke # BECC pic.twitter.com/gnJl20IE " @ e_source   View photo

ArlingtonTransPrtnrs   @ CommuteArlVA Awesome! MT @ Zanna_Leigh  @ ElizabethAFloyd  representing@ CommuteArlVA  at # BECC  on making transportation simple!pic.twitter.com/iUnpsnh4  View photo

Emily Sadigh   @ emilysadigh QT "@ changecatalysts : Save Power from 4 to 7 p.m. - Hilarious, catchy video from Kim Burke talk http://www.youtube.com/watch?v=3ic4o0ngap4&sns=tw   … # BECC " @ e_source

BECC Conference   @ BECCconference @ MKconcentrate  Thank you and a huge thanks to the entire # BECC crowd this year. So many amazing ideas and human beings in one place!

UrbanTrans   @ UrbanTrans <Correct handle> @ commutearlva  "re-define your commute" program simplifies the choice-making process to sustainable modes. # k .i.s.s.# BECC

Jon Froehlich   @ jonfroehlich Huge turnout for Yoky Matsuoka's # BECC  talk on the Nest Learning Thermostat & how it affected behavior. pic.twitter.com/TapXNCoP 

change catalyst   @ changecatalysts

Save Power from 4 to 7 p.m. - Hilarious, catchy video from Kim Burke talk http://www.youtube.com/watch?v=3ic4o0ngap4&sns=tw   …  # BECC

Sara K. Yeo   @ sarakyeo Great talk by Michael Cacciatore. Way to represent @ nanowisc @ uw_lsc  @ UWMadison  at # BECC

UrbanTrans   @ UrbanTrans @ luten  talking recipes for behaviour change. What ingredients do we need? Simple. Social. Fun. # BECC  @ UrbanTransANZ pic.twitter.com/hejEcNir

Sara K. Yeo   @ sarakyeo Silver lining: Public trust is high in university & industry scientists. Thru social media, scientists can engage directly w/ public. # BECC

molly k   @ MKconcentrate Aw, @ BECCconference  - sad to leave! What a great opportunity to connect & collaborate. Looking fwd to next yr, & thx for the mad RTs!# becc

Jon Froehlich   @ jonfroehlich Wendy Foslien intros Honeywell "Context-Aware Smart Home Energy Manager." # UbiComp  is now if Honeywell doing this # BECC pic.twitter.com/18ihQrCk

Sara K. Yeo   @ sarakyeo The communication environment can result in echo chambers, reinforcing preexisting opinions. # BECC

Sara K. Yeo   @ sarakyeo

Fragmented media use (Dems go to left-leaning outlets, Reps go to right-leaning) results in polarization for the issue of biolfuels # BECC

Emily Sadigh   @ emilysadigh Home energy use game @ ComEd  can be tried out athttp://comedgames.com/arcade/    @ e_source  # BECC

Sara K. Yeo   @ sarakyeo As Dems use more media, become more supportive of biofuels. As Reps use more media, become less supportive of biofuels. # BECC

Sara K. Yeo   @ sarakyeo Use of "ethanol" instead of "biofuels" affects Democrats but not Republicans. # BECC

Emily Sadigh   @ emilysadigh Great earned media channel to promote San Diego Energy Challenge: # mommyblog . Trusted source for other customers.@ SDGE  @ e_source  # BECC

Sara K. Yeo   @ sarakyeo People MORE knowledgeable about biofuels are rejecting it. Attitudes determined by framing, motivated reasoning along partisan lines.# BECC

UW Madison LSC   @ uw_lsc MT @ sarakyeo  More on science of # scicom , check out # Sackler colloquium http://ow.ly/ficgy    @ brossardd  @ scheufele  @ nanowisc  @ uw_lsc # BE CC

Sara K. Yeo   @ sarakyeo Biofuels framed as not just environmental or economic issue, but also as ethical issue. Check out this headline http://ow.ly/fidqv    # BECC

UW Madison LSC   @ uw_lsc RT @ sarakyeo  Next speaker: Michael A. Cacciatore from@ UWMadison  in @ UW_LSC  # BECC  @ nanowisc  @ brossardd @ scheufele

Emily Sadigh   @ emilysadigh San Diego Energy Challenge: Device plus playing game=avg 20% savings, more than double of device alone. @ SDGE  @ e_source # BECC

Jon Froehlich   @ jonfroehlich Bryan Urban at Fraunhofer fnd that behavior accnted for 3x diff in some cases in heated energy use w thermostats. # BECC pic.twitter.com/oXYMFxey

change catalyst   @ changecatalysts Greater engagement = Greater savings (up to 69%!) - PG&E study from Kim Burke # BECC  pic.twitter.com/WPRjowSe

Sara K. Yeo   @ sarakyeo Cacciatore: Frames as heuristics for decision-making. Frames are inevitable. Helps process info by connecting to things we know.# BECC

Emily Sadigh   @ emilysadigh PG&E Winter Energy Tracker showed progress on gas savings. Cust's who logged in once saved 11%. 4+ logins saved 69%.@ PGE4Me  @ e_source  # BECC

Sara K. Yeo   @ sarakyeo Kahneman & Tversky: Perception of ambiguous stimuli is reference dependent. Context matters # BECC

Sara K. Yeo   @ sarakyeo A few papers on the knowledge deficit model http://ow.ly/ficIs    http://ow.ly/ficUF   # BECC

Sara K. Yeo   @ sarakyeo You get good parenting advice as well as learning about science in this session! # BECC  Nice job, Cacciatore!

Sara K. Yeo   @ sarakyeo More on science of science communication, check out # Sackler colloquium http://ow.ly/ficu8    @ brossardd  @ scheufele  @ nanowisc  @ uw_lsc # BE CC

Sara K. Yeo   @ sarakyeo More on science of science communication, check out # Sackler colloquium http://ow.ly/ficgy    @ brossardd  @ scheufele  @ nanowisc  @ uw_lsc # BE CC

Emily Sadigh   @ emilysadigh Big trend for consumers to see their energy usage - green button, smart meters, etc. But not useful w/o comparison/norms. @ e_source # BECC

Sara K. Yeo   @ sarakyeo Cacciatore: Gaps in biofuels support: The polarizing effect of political media coverage # BECC

Class 5 Energy   @ CLASS5Energy Faith, fellowship and friendly competition # faithcommunities  # BECC

Sara K. Yeo   @ sarakyeo Next speaker: Michael A. Cacciatore from @ UWMadison  in@ UW_LSC  # BECC  @ nanowisc  @ brossardd  @ scheufele

Emily Sadigh   @ emilysadigh More on @ BerkeleyLab  techniques for driving demand for home energy improvlements: http://drivingdemand.lbl.gov/    # BECC

Sara K. Yeo   @ sarakyeo Noblet: Environmental motivation matters. Harness power of extrinsic motivation # BECC

Sara K. Yeo   @ sarakyeo Noblet: Those with high extrinsic and intrinsic motivation in Maine agree with wind energy as an env protection tool # BECC

Sara K. Yeo   @ sarakyeo Does priming work? Noblet: No direct effects of priming, but not surprising. Expecting moderation. # BECC

Jon Froehlich   @ jonfroehlich Love the re-thinking of energy by @ epaulos  & James Pierce. Here, energy parasites to "steal" energy around us. # BECC pic.twitter.com/jxlkeFva  

evolveEA   @ evolveEA @ class5energy  # BECC  some graphic examples from our blog:http://ow.ly/fiaSK    & http://ow.ly/fiaVp    & http://ow.ly/fiaX0    # infographics

Jon Froehlich   @ jonfroehlich Eric Paulos (@ epaulos ) rocking his auto-advance # BECC  lightning talk. Personal relationships w energy. pic.twitter.com/FiMI4pBe

UrbanTrans   @ UrbanTrans

@commuterarlva "re-define your commute" program simplifies the choice-making process to sustainable modes. # k .i.s.s. # BECC # awesome

Sara K. Yeo   @ sarakyeo Motivation matters b/c if intrinsic motivation behavior likely to stick vs. extrinsic (esp. when extrinsic motivation disappears) # BECC

Ann Arney   @ annarney Faith communities are unafraid to talk about sacrifice and changing behaviors - a good way to start talking about energy # BECC

Sara K. Yeo   @ sarakyeo Noblet: Maine has a lot of opportunity for renewable energy, particularly offshore wind # BECC  What sways them twds energy acceptance or not?

Sara K. Yeo   @ sarakyeo Noblet: It's not all about FACTS, folks. It's about values and worldviews. # BECC

Sara K. Yeo   @ sarakyeo Noblet: This work at the intersection of information and behavior# BECC  Info important because of invisible nature of env issues.

Sara K. Yeo   @ sarakyeo Noblet part of a larger research group, Sustainability Solutions Initiative. More info here: http://ow.ly/fi9D9    # BECC

Sara K. Yeo   @ sarakyeo Noblet: 3 reasons to stay - 1. learn more about env motivation scale, 2. peer pressure = good, 3. ideas on how to use this research# BECC

Zanna Worzella   @ Zanna_Leigh @ ElizabethAFloyd  representing @ CommuteArlVA  at # BECC  on making transportation simple! Go Elizabeth!!pic.twitter.com/FWBbCfR8

Sara K. Yeo   @ sarakyeo Next speaker: Caroline Noblet of Univ of Maine # BECC  Primed for action: Role of priming in renewable energy acceptance

Sara Graves   @ saragraves An inspiring morning w/ @ samanthaneufeld  on connecting the dots b/t social science research + human-based solutions to climate change! # BECC

Sara K. Yeo   @ sarakyeo motivational interviewing - DARN: desire, ability, reason, and need# BECC

UrbanTrans   @ UrbanTrans Underway in the Smart Travel Choices panel: great line up with@ ElizabethAFloyd  and @ UrbanTransANZ  own @ luten  ...and more!# BECC

Sara K. Yeo   @ sarakyeo Motivational interview is a 5-step process: Walk thru home, review energy data, change talk, summarize with chart + report, follow up# BECC

Sara K. Yeo   @ sarakyeo More information about motivational interviewing from Stephen Rollnick can be found at http://ow.ly/fi81M    # BECC

Sara K. Yeo   @ sarakyeo

Chadwick: Motivational interviewing is person-centered, not product-centered. # BECC  For more info, check out http://ow.ly/fi7TX  

Jon Froehlich   @ jonfroehlich Awesome panel at # BECC  including Tawanna Dillahunt from CMU, Eric Paulos from Berkeley, & Yoky Matsuoka from Nest!pic.twitter.com/lpUP7uY7

Sara K. Yeo   @ sarakyeo First up: Sarah Jo Chadwick on development of motivational interview# BECC

Sara K. Yeo   @ sarakyeo Next up: Communicating scientific information at # BECC

Emily Sadigh   @ emilysadigh We've launched a special page of resources on @ AlamedaCounty employee engagement for # BECC ! Check it out (new link):https://docs.google.com/file/d/0BwLGTDr4HsE2QU16QUx3dlA0aFk/preview?pli=1   …

molly k   @ MKconcentrate What is fair share 4 carbon consumption/personal carbon allowances? Would help direct policy & cooperation, create norm- benchmarking # becc

molly k   @ MKconcentrate “@ USGBCNCR : In the past we killed the messenger. no messenger for climate change so we've killed the message” greenbuild/ # becc crossover

Emily Sadigh   @ emilysadigh Build relationships w/ both champions & less engaged so that when opportunity comes along,

you can take advantage of it@ AlamedaCounty  # BECC

molly k   @ MKconcentrate Looking at our civic religion, should focus more on Adam Smith over Keynes? # becc  money as a false god, where we are right now

molly k   @ MKconcentrate Question ab retail therapy: marketers manipulating emotions to encourage overconsumption. # becc

Jon Froehlich   @ jonfroehlich Pre-provisioning of IHDs b4 sending to custmrs made big diff 4 installs. But 10% still exp failures esp w Zigbee. # BECC pic.twitter.com/pNgxOBzz

Emily Sadigh   @ emilysadigh Thanks to @ ClimateCorpsBA : AmeriCorps Member supported@ AlamedaCounty  Green Team to use modified # CBSM  approach & gain momentum. # BECC

molly k   @ MKconcentrate Audience point: NY, NY has lowest avg household carbon footprint (no driving in footprint!). # becc

molly k   @ MKconcentrate Should we be talking about a switch from goods to services? Could encourage low carbon lifestyle, benefit local economy more? # becc

molly k   @ MKconcentrate Not the end of growth, but What kind of growth? Growth for whom?# becc  difference between growth & development

Ann Arney   @ annarney

Make sustainability fun, exciting & personal - awesome ideas and great presos this a.m.! # employeeengagement  # BECC

molly k   @ MKconcentrate Themes in major philosophical/religious traditions take the side of low carbon living. # becc

molly k   @ MKconcentrate Confucius: higher goal than material & wealth. Humanity=focus - sincerity, etc. Edu=key. Why talk ab profit, everyone scrambling 4it# becc

Emily Sadigh   @ emilysadigh If you missed the teaser in the session, for more on @ C2ES_org 's exciting national campaign to be announced, follow @ TweetAnImpact # BECC

change catalyst   @ changecatalysts "The question isn't what would Jesus drive, but would Jesus drive?" -Max Wei # BECC

molly k   @ MKconcentrate Not WHAT would Jesus drive, but WOULD Jesus drive? # becc  # loveit (also, he would totally ride a bike & take bus. Let's be real here)

Emily Sadigh   @ emilysadigh Corporations can also engage employees' pride through school partnerships or greening public events they sponsor @ amymorsch @ c2es_org  # BECC

molly k   @ MKconcentrate What has primacy (end state, path)? "Economics has become our new religion" # becc

Elizabeth A. Floyd   @ ElizabethAFloyd

Q: what policy would be best "stick" to discourage driving?" A: parking prices, raise gas taxes!, eliminate free workplace parking # BECC

molly k   @ MKconcentrate Exploring virtue based ethics (see title) - good life, liberty, and.. Ethical duty? Building on intrinsic. Extrinsic = barrier. # becc

Emily Sadigh   @ emilysadigh Make An Impact corporate portal for employee # climate  # engagement gets tailored by employer: http://makeanimpact.c2es.org/    @ amymorsch @ c2es_org  # BECC

change catalyst   @ changecatalysts "A small set of key life decisions can make a large lifetime impact" (home location, eating habits, transport) -Max Wei # BECC

Emily Sadigh   @ emilysadigh Overcoming employee # engagement  challenge by making it personal & showing impact w/ "in 3 words" photo campaign @ amymorsch @ c2es_org  # BECC

Edie Irons   @ shmeedie Maybe it's just me, but the whole "California is Cool" concept seems immodest. Saying we're cool just isn't cool. # BECC

Climate Resolve   @ ClimateResolve @ CoolCalifornia  is engaging cities across the state to reduce their# energy  use through an interactive challenge. # BECC

molly k   @ MKconcentrate Small set of key decisions for individuals and households can make a large carbon impact. # becc

molly k   @ MKconcentrate Humanity is at a crossroads. Do we know where we are headed?# becc

molly k   @ MKconcentrate Household consumption. Yes, the US is embarrassingly high compared to other countries around the world. # wearenumberone # becc

Edie Irons   @ shmeedie Don't Mess With Texas anti-litter campaign reduced litter in TX by 70%! Sorry, but I don't think Cool California is comparable. # BECC

Emily Sadigh   @ emilysadigh Pew Center on Climate Change now Center for Climate & Energy Solutions @ C2ES_org  # BECC

molly k   @ MKconcentrate "We must stabilize then reduce material consumption levels" --> role of values; need for software in addition to hardware # becc

Stanford Energy   @ Stanford_Energy Article on big impact of neighborhood and team energy-saving programs at # BECC  Tue PM session http://ow.ly/fhWqq    # stanford  # climate

molly k   @ MKconcentrate Now: Confucius, Keynes, & Christ. @ jfkva  should prob be here # becc

change catalyst   @ changecatalysts Some people have trouble "doing the math" - we need to help them calculate their "fair share" -Samantha Neufeld # BECC

molly k   @ MKconcentrate If people can't properly calculate the fair share, they can't choose cooperatively. Big issue in research game, & real life! # becc

Emily Sadigh   @ emilysadigh Recruiting green ambassadors through word of mouth, agency reps, past green prgm participants @ AlamedaCounty :http://www.togethergreen.org/fellows/fellow/emily-sadigh   …  # BECC

Edie Irons   @ shmeedie "The Engage 360 website was a party nobody came to. The EUC site is a fortress with one path in." # BECC

Edie Irons   @ shmeedie Glad to hear the new giant consolidated EUC will incorporate and learn from Engage 360 development research # BECC

Emily Sadigh   @ emilysadigh To make carpooling a hot topic at @ AlamedaCounty  exec meetings,@ zimride  March Madness competition was a successful approach# BECC

Emily Sadigh   @ emilysadigh Real-life # CBSM  employee engagement campaign examples from@ AlamedaCounty : http://www.acgov.org/sustain/what/wastereduction/   …  # BECC

Elizabeth A. Floyd   @ ElizabethAFloyd "When children are less likely to cycle, they are less likely to cycle as adults" - research out of NZ focus on teens cycling # BECC

Jon Froehlich   @ jonfroehlich Dynamic rate + real time feedback was a real winner in SMUD study. Future work: more personalized info & recs. # BECC pic.twitter.com/hoE2No9p   View photo

Emily Sadigh   @ emilysadigh When you involve all in # sustainability  implementation, the final review step isn't about defending but strengthening@ AlamedaCounty  # BECC

Edie Irons   @ shmeedie Re big EUC org chart: "there are a lot of ppl at this party, and we don't want to change that. That's a good thing." # BECC

Emily Sadigh   @ emilysadigh Recap of the key climate exec mtg at @ AlamedaCounty : Blog on "Meetings to put the action into your action plan": http://bit.ly/OlfjtM    # BECC

Climate Resolve   @ ClimateResolve Good morning from the last day of # BECC ! Our director @ jparfrey  is leading a great session on # CA  campaigns. pic.twitter.com/nludiLCX  View photo

Emily Sadigh   @ emilysadigh For U.S./intl training courses on facilitation method mentioned@ AlamedaCounty  at # BECC , find certified trainers at http://ica-usa.org  

Edie Irons   @ shmeedie CA's energy efficiency strategic plan is ridiculously ambitious. That's great, but lots more work to make it possible. # BECC

molly k   @ MKconcentrate Tragedy of the commons: less inclined to cooperation for the collective good. Need mutual coercion that is mutually agreed upon# becc

Emily Sadigh   @ emilysadigh We've launched a special page of resources on @ AlamedaCounty employee engagement for # BECC ! Check it out: http://bit.ly/XE0ImZ  

Jon Froehlich   @ jonfroehlich "The more granular information (at appliance level) the more peak load drop" SMUD real-time feedback study. # BECC pic.twitter.com/pvEL1clL   View photo

Emily Sadigh   @ emilysadigh Involving 9000 employees in developing Climate Action Plan through surveys, tabling, staff mtgs: http://acsustain.org    @ AlamedaCounty  # BECC

Edie Irons   @ shmeedie How many ppl at # BECC  know when national Energy Awareness Month is? Only about 5 ppl in this room, not including me.

Emily Sadigh   @ emilysadigh AB913 requires CA DTSC to statewide Green Business Program: http://www.leginfo.ca.gov/pub/11-12/bill/asm/ab_0901-0950/ab_913_cfa_20110425_140243_asm_comm.html   … Thanks for tip@ portofsandiego . # BECC

Jon Froehlich   @ jonfroehlich Experimental trial of energy feedback w/3 treatment groups at SMUD. Participants preferred simple IHD vs website. # BECC pic.twitter.com/KhhdUUiE   View photo

molly k   @ MKconcentrate Correlation btwn collective interest & public dialogue (measured by google hits) in collective action & environmentalbehavior session# becc

Emily Sadigh   @ emilysadigh Check out @ ICLEI_USA  Green Biz Challenge framework used by jurisdictions nationwide including @ portofsandiego :http://www.icleiusa.org/climate_and_energy/green-business-challenge   …  # BECC

Bruce Lin   @ BruceLinEnergy Report for # DECC  at # BECC : Eco-teams, gamification, insulation - what really reduces household carbon emissions?http://www.decc.gov.uk/media/viewfile.ashx?filetype=4&filepath=11/tackling-climate-change/saving-energy-co2/6921-what-works-in-changing-energyusing-behaviours-in-.pdf&minwidth=true   …

Emily Sadigh   @ emilysadigh Year 2 @ portofsandiego  Green Biz Challenge now a Network w/o mandatory deadlines, w/ increasing membership # BECC

Emily Sadigh   @ emilysadigh Power of # interns : met one on one w/ each tenant to show@ portofsandiego  supportive not just regulatory body during Green Biz Challnge # BECC

Elizabeth A. Floyd   @ ElizabethAFloyd @ BikeArlington  's own Zanna sharing the joy of cycling at # BECC  - go Zanna! http://campl.us/mPgB     View photo

Emily Sadigh   @ emilysadigh 377 new green strategies implemented in 2011 by @ portofsandiego tenants thanks

to @ ICLEI_USA  Green Challenge! Peer to peer sharing key # BECC

Emily Sadigh   @ emilysadigh @ emilysadigh : Tenant workgroup on @ ICLEI  Green Business Challenge helped change @ portofsandiego  relationship with tenants more broadly # BECC

evolveEA   @ evolveEA Christine Mondor with Fred Brown of @ KingsleyAssoc  sharing# pittsburgh 's # ecodistrict  story at the # BECC  conference.http://ow.ly/i/17Y3e  

Emily Sadigh   @ emilysadigh @ portofsandiego  had done a lot on Green Port internally but needed to reach tenants so worked with @ ICLEI_USA  Green Office Challenge# BECC

Emily Sadigh   @ emilysadigh @ portofsandiego , landlord & trustee of public lands surrounding Bay, used Green Biz Challenge to engage local biz in energy efficiency# BECC

Elizabeth A. Floyd   @ ElizabethAFloyd Starting off last day of # BECC  with people-powered transport lightening round, making it a whole day of transit. http://campl.us/mPfZ     View photo

Robert Brewer   @ rbrewerpublic An untoasted bagel is a sad thing. A bit ironic to have circuit breaker problems at an energy conference. # BECC

E Source Company   @ e_source RT @ ESourceBeth : Goal of # gamification  is to "make it as easy to save the world in real life as it is to do it in online games." # BECC

Karl Brown   @ 1 KarlBrown Michigan State @ BeSpartanGreen  @ carriejill  at # BECC : "Green League" serious game support for campus sustainability launching in spring 2013.

CNT Energy   @ CNTenergy Lots of good stuff on the docket for the last day of Behavior, Energy, and Climate Change event: http://beccconference.org/agendas/    # BECC

Emily Sadigh   @ emilysadigh Employee engagement in climate action @ alamedacounty  highlighted in @ sustainablemag : http://bit.ly/acemp2   . Learn more at # BECC  8:30 am!

Emily Sadigh   @ emilysadigh Learn how we involved employees/execs to write, strategize, & implement # sustainability  plan @ AlamedaCounty : Regency D, 8:30 am # BECC

debra little   @ debralittle Neuroeconomics explores the intersection of economics and human behavior. @# BECC

BECC Conference   @ BECCconference # tweetup  UPDATE change of plans! We're now at pizza rock a couple blocks away on K st! # BECC

Sustainable Brands   @ SustainBrands @ emilysadigh  @ JessieJess88  We love stories like that -- we're happy to see you've made some great connections! # BECC   View conversation

BECC Conference   @ BECCconference

# tweetup ! Headed to pyramid brewery on K street, see ya there! Food and / or drinks :) # BECC

Joey Schmitt   @ J1123r727 Out to dinner and we got caught at the reception for a Latino film!# BECC  pic.twitter.com/CSRsV9yd  View photo

change catalyst   @ changecatalysts @ emilysadigh  User generated video content can be great if u give some training, but def budget more time/$ for editing # BECC   View conversation

Joey Schmitt   @ J1123r727 Discussions over wine: energy efficiency vs energy conservation.# becc

carey booth   @ lakeplacidhill # becc

Practically Green   @ practicallygrn mT @ emilysadigh  On MSU office-only actions for # Gamification ;@ practicallygrn  says incl home to create identity shift@ BeSpartanGreen  # BECC

Emily Sadigh   @ emilysadigh Data good in direct service, but doesn't mean other vehicles don't make change- agencies like Gates Fdtn studying impact of film# BECC

Emily Sadigh   @ emilysadigh Film has been studied extensively as narrative - only a few dozen people studying issue-based documentary so far. -Beth Karlin# BECC

Jamie Harkins   @ JamieHarkins City of Boulder's climate action plan and EnergySmart program get a shout out at # BECC  session on government innovation!

Emily Sadigh   @ emilysadigh Film isn't cheap just b/c our phones have cameras - editing is very labor-intensive. Another model is user content edited by pro's.# BECC

seanaco   @ seanaco It's been a long day @becconference but ck out my poster 7 to hear about active transport, health & climate. I hear there are drinks!# becc

Emily Sadigh   @ emilysadigh Real-time pricing surprise: to dump baseload, price may go negative, so "some guys in Chicago have basements full of Xmas lights"# BECC

molly k   @ MKconcentrate Door to door cited as most successful in lower income areas. Barrier: lack of email address. Solution: outreach w/ iPads to set up! # becc

mackaymiller   @ mackaymiller Dulane Moran: Opt-in programs get bad rap, are more economic. Why spend $ acquiring new customers instead of maximizing current ones? # becc

molly k   @ MKconcentrate Lesson learned: outreach matters to program's engagement. Events, digital/print, city channels & door to door. # becc

Stanford Energy   @ Stanford_Energy Clean Energy Durham volunteer-based program avail to all cities, counties, utilities, community orgs http://www.cleanenergydurham.org/    # BECC

molly k   @ MKconcentrate

This project helps to zero in on appropriate messaging for local communities, alsofound consistent saving patterns in 3 pilot groups.# becc

molly k   @ MKconcentrate Green button: energy users can download their data from the smart meter & can send to 3rd party like @ wattzon  for analysis # becc

Emily Sadigh   @ emilysadigh @ JessieJess88  - Fun to see @ sustainbrands  # sb12  folks at # BECC

molly k   @ MKconcentrate Econ devel + energy savings @ wattzon . Energy savings create stronger local economy # becc

Stanford Energy   @ Stanford_Energy Clean Energy Durham at # BECC : Households attend hands on workshop reduced energy use 17%. Neighbor-to-neighbor "Pete" volunteers. # Stanford

Emily Sadigh   @ emilysadigh @ ljmesser  # wommasummit  sounds great on word-of-mouth marketing. Some cxns w/ # BECC  (influencing energy/climate choices)-let's compare notes!

molly k   @ MKconcentrate Come out to poster session & talk w/ me ab lifestyles program@ blairapartments  - multifam res engagement prog. We're doing big things! # becc

UrbanTrans   @ UrbanTrans Word is out on "Pete Street". Viral energy intervention strategy started with 8 ppl and instantly grew to 54 in NC. # BECC  # patientzero

Emily Sadigh   @ emilysadigh Best-performing @ Starbucks  in Green Store Challenge communicated w/ energy experts (thru the dashboard) the most!http://www.environmentalleader.com/2012/07/05/starbucks-utilities-test-behavior-based-energy-savings-program/   …  # BECC

molly k   @ MKconcentrate "As it turns out, games are a pretty cool way to get people engaged"# Gamification  thread @ BECCconference  # becc

molly k   @ MKconcentrate Language/tone should be respectful, reinforcing, helpful, fresh and unexpected. Use element of shared surprise! # becc

Emily Sadigh   @ emilysadigh 10 store energy-efficiency pilot @ Starbucks  important because small commercial blgs hard to reach & occupant-controlled # BECC

Kevin Luten   @ luten Are you an Energy Pete? Neighbor to neighbor energy savings support. # BECC  http://www.petestreet.org/#!home/mainPage  

molly k   @ MKconcentrate Broad appeal to "keep costs down for all" msging. Authenticity is key - compelling, respectful, aspirational but in-reach stories # becc

Emily Sadigh   @ emilysadigh

Economic rationality starts the savings, habit takes over. 2 yrs later, didn't know prices lower, just kept conserving in Illinois. # BECC

Emily Sadigh   @ emilysadigh Use graphics to show customers details like exactly what to set thermostats to if you want success with dynamic pricing. -Mary Klos# BECC

molly k   @ MKconcentrate Msging hierarchy was useful to direct communications to make ppl feel responsible and part of the solution. # becc

Emily Sadigh   @ emilysadigh Don't oversell dynamic pricing: the right customer is, for ex., willing to use less during peak hot days -Mary Klos # BECC

Stanford Energy   @ Stanford_Energy NY State Energy R&D Authority at # BECC : treatment teams used 29% less power than control, compared with 4% difference before team curriculum

molly k   @ MKconcentrate When engaging utility customers, saving money is oft biggest factor but not most compelling message. Needed to maximize engagement# becc

Emily Sadigh   @ emilysadigh Design your own sustainability game with Mahahiki engine:http://csdl.ics.hawaii.edu/research/makahiki/   … @ UHManoaNews  # BECC

molly k   @ MKconcentrate Case study Pacific NW: Consumers were confused by conflicting msgs from utilities on energy efficiency. Needed to focus on values.# becc

Jon Froehlich   @ jonfroehlich Thx. Needed more time :) RT @ la_cornish : @ jonfroehlich  - great ppt on eco-feedback iterative design - how to get ready to field test# becc

Class 5 Energy   @ CLASS5Energy Graphics are most meaningful when they are a narrative - tell a story and connect # socialmarketing  # BECC

Jamie Harkins   @ JamieHarkins Victory Homes! We can learn a ton from the 1940's victory gardens - it was visible...immediate norm. Simple, emotional message! # BECC

Emily Sadigh   @ emilysadigh @ UHManoaNews  built own in-house sustainability game, Makahiki, w/ open-source engine # BECC

molly k   @ MKconcentrate Graphics can help summarize the takeaway and main goal of proj (ex climate action plan). Important to involv graphic rep from start. # becc

Emily Sadigh   @ emilysadigh 160 dorm energy competitions in the U.S. as of 2010 # BECC

Emily Sadigh   @ emilysadigh People didn't want buttons & wanted more detailed breakdowns on their in-home displays. Time to work on display design!@ ResintoAction  # BECC

Emily Sadigh   @ emilysadigh More on SDGE Home Area Network pilots:http://www.greentechmedia.com/articles/read/SDG

Es-Massive-Smart-Grid-to-Consumer-Playbook   …  @ ResintoAction  # BECC

Emily Sadigh   @ emilysadigh Let people make their OWN feedback & EXPERIMENT. W/ smart in-home energy-use displays, adjust & see real time changes.@ ResintoAction  # BECC

UrbanTrans   @ UrbanTrans @ nyserda  explains how team-based energy intervention was tested to decrease energy use by 10% w/ HHs in # Syracuse  # BECC  # cuse # innovation

Emily Sadigh   @ emilysadigh Feedback can make energy use visible, timely, granular - instead of invisible, delayed, aggregated as it usually is @ ResintoAction  # BECC

molly k   @ MKconcentrate Impressed by @ opower  track record with clients. # becc

Lolo Kramer   @ lolokramer Learning about the psychology of documentary films # becc

Neil Clough   @ IntelliQuestNow # BECC  Cupcakes should be compulsory sustenance at ALL conferences.

Laura Cornish   @ la_cornish @ jonfroehlich  - great ppt on eco-feedback iterative design - how to get ready to field test # becc

Robert Brewer   @ rbrewerpublic

@ jonfroehlich  leading off Feedback & Response session on iterative design of eco-feedback # BECC  pic.twitter.com/Sad7axlB  View photo

Mia Hermine Yamauchi   @ MiaGreenHermine So excited to moderate the film & behavior change panel -- cutting odge of changing behavior thru story and film in Carmel upstairs @# BECC

Jamie Harkins   @ JamieHarkins Today has been an awesome day - I have so much homework to do! Thanks # BECC

Mia Hermine Yamauchi   @ MiaGreenHermine Huh--pitching transit as a way to do your Eco and your Exercise as a 2-for-1, cool. Idea from Janet Solie in # BECC  health & behavior sesh

Mia Hermine Yamauchi   @ MiaGreenHermine So interesting - we are "coaches" -- "do your visions and values resonate with your clients / audience?" # BECC  Health & Behavior sesh

Jamie Harkins   @ JamieHarkins @ BECCconference  I'd settle for people just not getting up in the middle of a single presentation. Wait for the switch! # BECC   View conversation

Beth Hartman   @ ESourceBeth "A furnace with a dirty filter is like an athlete trying to breathe through a Belgian Waffle." More marketing humor at # BECC !

Leslie Billhymer   @ Chapterless Learning from Doug McKenzie-Mohr and Wesley Shultz: don't pair# commitments  with # incentives  # BECC

Beth Hartman   @ ESourceBeth What have you done to save energy at home? "Changed light bulbs, new washer/dryer, got rid of the kids." # humor  # marketing  # BECC

mackaymiller   @ mackaymiller Jillian Anable bringing some much needed international verve to# BECC . Also, Anglicised spellings.

BECC Conference   @ BECCconference # CBSM  yourself -- will you please select the sessions you'll be attending now and pledge to remain through the full session? :)# BECC

change catalyst   @ changecatalysts Notable learning: @ C3Energy  found non-dieters had significantly larger energy savings than dieters! # BECC  # behaviorchange

Mia Hermine Yamauchi   @ MiaGreenHermine I pledge to stay through all my sessions out of respect for # BECC speakers, thank you all for being here! I think we all agree this is good.

TurnLeaf Consulting   @ TurnLeafConsult Duke University is unlocking the change code: behaviour changes are only sustainable when they have deep and personal significance.# BECC

BECC Conference   @ BECCconference "@ JamieHarkins : Am I the only one very annoyed by folks leaving in the middle of a speaker's talk? Not cool. # BECC " yeah! MOST of us stay :)

Mia Hermine Yamauchi   @ MiaGreenHermine Now we're onto "How Duke U. Cracked the code on behavior change" / change coaching in "health and behavior" sesh in Big Sur at # BECC cool!

David Kroodsma   @ davidkroodsma Great talk on gender and # climate  by @ sleethkeppler  “cultural gender is where the action is" # BECC

Jamie Harkins   @ JamieHarkins Am I the only one very annoyed by folks leaving in the middle of a speaker's talk? Not cool. # BECC

Mia Hermine Yamauchi   @ MiaGreenHermine Polly Ryan gave a great talk on behavior change techniques and insights in health as they can be related to energy. Loved her!# BECC

Mia Hermine Yamauchi   @ MiaGreenHermine "Incongruous messages are a barrier to behavior change. Do you know how much controversy is out there on energy for a lay person..?" # BECC

Lolo Kramer   @ lolokramer Should we do something about # climate  change even if what we do isn't perfect? # becc

Sara Graves   @ saragraves Climate Change and the 12-Step Framework of Alcoholics Anonymous - exciting research happening at # BECC !

Lolo Kramer   @ lolokramer

Yes to the preparation frame for climate change # climateaccess # becc

seanaco   @ seanaco @ BECCconference  This is the first conference I've seen with double sided name tags which makes it easier to meet people. Nice work!# becc

Climate Resolve   @ ClimateResolve So great to hear about community programs in sustainability from afar: 1 example: @ EnergySmartYES  in Boulder Co reducing energy use. # BECC

mackaymiller   @ mackaymiller Annika Todd: Scaling a behavioral EE program requires two big leaps: program is (1) valid outside the test group and (2) persistent# BECC

BECC Conference   @ BECCconference @ emilysadigh  thanks for posting the paper-- and for all your great coverage, really hitting key points! # BECC   View conversation

Emily Sadigh   @ emilysadigh Real-life # CBSM  employee waste reduction campaign examples from@ AlamedaCounty : http://www.acgov.org/sustain/what/wastereduction/   …  # BECC

change catalyst   @ changecatalysts "Feedback generally doesn't provide motivation... It helps translate motivation into action" -Wes Schultz # BECC

clim8   @ oasensio Let's do this ! Behavioral Theory into Practice starts now # BECC

Emily Sadigh   @ emilysadigh Full paper # BECC  # CBSM  lunchtime talk was based on:http://media.cbsm.com/uploads/1/BECC.pdf   …

David Kroodsma   @ davidkroodsma # becc  link to the paper: http://media.cbsm.com/uploads/1/BECC.pdf   …

Emily Sadigh   @ emilysadigh # CBSM : Underutilized tool is making the undesirable behavior LESS convenient! # BECC

Mia Hermine Yamauchi   @ MiaGreenHermine Simply using # CBSM  tools does not mean you're following # CBSM process. Carefully select needed tools. Pilot, follow steps. # BECC

Emily Sadigh   @ emilysadigh One carefully selected # CBSM  tool may be all you need! Don't confuse people with too many tools. # BECC

Emily Sadigh   @ emilysadigh It's not # CBSM  just because you are using the tools. You have to research the barriers/benefits, then use *needed* tools. # BECC

Emily Sadigh   @ emilysadigh # CBSM : Convenience is underutilized tool! See global success of# bikeshare  programs - no bike maintenance. # BECC

Emily Sadigh   @ emilysadigh

# CBSM : Feedback isn't influential in the absence of a goal! Can be even more influential combined w/ norms & cost info. # BECC

evolveEA   @ evolveEA RT @ beccconference : 40 great photos of our # BECC  crowd this year on the BECC fb page -- you might be in them!http://m.facebook.com/media/set/?set=a.488193144548884.119771.252260761475458&type=1&refid=17&ref=stream&_ft_=fbid.488215891213276   …

Emily Sadigh   @ emilysadigh # CBSM : Feedback is good tool for overcoming barriers, not for creating motivation! Wesley Schultz # BECC

Emily Sadigh   @ emilysadigh # CBSM  incentives - lose spillover effects & may get rebound effects, so most useful when cost is barrier # BECC

molly k   @ MKconcentrate Use incentives to reduce barriers, and don't overjustify!! # cbsm # becc

Emily Sadigh   @ emilysadigh # CBSM  Incentives - Better results when cost is a barrier than when motivation is low (so we don't make it extrinsic). Wesley Schultz# BECC

Emily Sadigh   @ emilysadigh Great to get preview at # BECC  of USDN # CBSM  working group project such as prompt for cold-water washing

Emily Sadigh   @ emilysadigh

# CBSM  - Peer influence is tool for the least motivated. Highlight large # doing it (or approving of it). Use a relevant referent group # BECC

Emily Sadigh   @ emilysadigh # CBSM  - Use factual numbers when developing normative messages! (Often the facts are on our side anyhow.) # BECC

Emily Sadigh   @ emilysadigh # CBSM -Prompts encourage motivated to do simple, repetitive behaviors easy to forget. Be noticeable, close, positive (shower timer). # BECC

Sara K. Yeo   @ sarakyeo Schultz: Behavioral prompts should be noticeable, self-explanatory.# BECC  # CBSM

Emily Sadigh   @ emilysadigh # CBSM  Written pledge/prompt to turn off monitors doubled monitor shut-off, likely b/c forgetting was the barrier # BECC

Emily Sadigh   @ emilysadigh # CBSM : implementation intentions work for motivated - 100% women who set a time/place to do breast self-exam did it! @ dougcbsm # BECC

Sara K. Yeo   @ sarakyeo Encourage writing down goals and set a time and place to meet that goal. # CBSM  @ dougcbsm  # BECC

Stanford Energy   @ Stanford_Energy McKenzie-Mohr at # BECC  Common mistake is adding incentives when asking for commitment. Incentive undercuts self-perception change of commit.

Emily Sadigh   @ emilysadigh # CBSM - Write down own goals: If asked where will you walk this week, hip surgery recovery advanced by 4 to 6 weeks. @ dougcbsm  # BECC

Michelle Vigen   @ CedarChelle # cbsm  keynote on # socialmarketing  tools for # behavior  change at# becc

Emily Sadigh   @ emilysadigh # CBSM  tip: CHERP makes energy efficiency visible with recycling bin 15% goal sticker, to which individual actions stuck on. @ dougcbsm # BECC

Emily Sadigh   @ emilysadigh # CBSM  tip: Energy efficiency happens behind closed doors so we need to make it public & normative (e.g., lawn signs). @ dougcbsm # BECC

change catalyst   @ changecatalysts "Let your strategic plan live. (Don't let it sit on a shelf)" -Rebecca Nelson @ milepostconsult  # BECC  pic.twitter.com/fPDUnd0V  View photo

Emily Sadigh   @ emilysadigh # CBSM  commitments should be: 1) voluntary, 2) public & 3) durable/written. (Public commitments faciliate social diffusion!)@ dougcbsm  # BECC

Sara K. Yeo   @ sarakyeo How to make use of commitments: Make it voluntary, public, durable, & don't pair with incentives. # BECC  @ dougcbsm  # CBSM

Emily Sadigh   @ emilysadigh # CBSM  commitment to ride bus increased ridership more than free passes! @ dougcbsm  # BECC

Emily Sadigh   @ emilysadigh # CBSM  reason commitments work. 1) Berger meta-analysis: self-perception. 2) Cialdini: consistency norm. @ dougcbsm  # BECC

Sara K. Yeo   @ sarakyeo Self-perception and consistency are important in behavior change@ dougcbsm  # BECC

Emily Sadigh   @ emilysadigh # CBSM  power of commitment: "Will you please call if you have to cancel" vs "please call" - reduces no-shows from 30 to 10%@ dougcbsm  # BECC

Emily Sadigh   @ emilysadigh # CBSM  power of commitment. "Can we count on seeing you?" increases blood drive turnout from 62 to 81% @ dougcbsm  # BECC

Sara K. Yeo   @ sarakyeo 5 steps of # CBSM : Select behavior, benefits & barriers, develop strategy, pilot strategy, implement and evaluate # BECC  @ dougcbsm

Emily Sadigh   @ emilysadigh # CBSM  Enhance motivation: commtmnts, goal-setting, norms, incentives. Lower barriers; prompts, incentives, feedback, conven.@ dougcbsm  # BECC

Emily Sadigh   @ emilysadigh # CBSM  worst scenario: low motivation, high barriers. Best: high motivation, low barriers. @ dougcbsm  # BECC

change catalyst   @ changecatalysts

"People aren't that good @ predicting their behavioral triggers - we aren't either" -Kathy Kuntz @ coolchoices  # BECC

Emily Sadigh   @ emilysadigh # CBSM  seems linear but has 2 built-in feedback loops. Can you address these barriers? Is your strategy affecting behavior?@ dougcbsm  # BECC

Sara K. Yeo   @ sarakyeo Do your research @ Dougcbsm  Need to know impact of behavior, likelihood of engagement in behavior, level of penetration of behavior# BECC

Emily Sadigh   @ emilysadigh # CBSM  Step 3: Develop strategy. Step 4: Pilot to determine ROI. Step 5: Implement broadly & evaluate. @ dougcbsm  # BECC

Emily Sadigh   @ emilysadigh # CBSM  Step 2: Uncover benefits & barriers - from perspective of your audience, not you! @ dougcbsm  # BECC

Emily Sadigh   @ emilysadigh # CBSM  Step 1: Choose one behavior: high impact, high probability of engaging, low present level of penetration. @ dougcbsm  # BECC

Emily Sadigh   @ emilysadigh Walking the talk on behavior change! Use a tool that works by actually raising barriers (safe so not eat wife's chocolate).@ dougcbsm  # BECC

Sara K. Yeo   @ sarakyeo @ dougcbsm : what too for what situation # BECC

BECC Conference   @ BECCconference

Hysterical # chocolateintervention  with # DMM  intro speech -- lock up the chocolate to change your behavior! # BECC

Sara K. Yeo   @ sarakyeo Now, @ Dougcbsm  and Wes Schultz on effective use of behavior change tools # BECC

Emily Sadigh   @ emilysadigh Fascinating facts at # BECC  lunch: Hawaii has 21-day oil supply if supertankers cut off. Student films: http://blueplanetfoundation.org/Recent-News/Entry/21-days-enquiring-minds-want-to-know.html   …  @ blueplanetfound

BECC Conference   @ BECCconference 40 great photos of our # BECC  crowd this year on the BECC fb page -- you might be in them! http://m.facebook.com/media/set/?set=a.488193144548884.119771.252260761475458&type=1&refid=17&ref=stream&_ft_=fbid.488215891213276   …

Emily Sadigh   @ emilysadigh @ CoolChoices  used a card-online hybrid # Gamification  b/c people in Wisconsin play a lot of cards, especially Sheepshead! # BECC

molly k   @ MKconcentrate Important to have physical card component to accompany online game to reach and communication # Gamification  # becc

Emily Sadigh   @ emilysadigh Acknowledge game may be seen as not-work. Benefit: # Gamification involves those who aren't interested in the full story. @ CoolChoices # BECC

molly k   @ MKconcentrate

It's all in a game: "but ppl need to know this stuff!!" # Gamification # becc

Stanford Energy   @ Stanford_Energy # Stanford 's Cornelius at # BECC : Need to figure out what 'comfort 'is and how to achieve it without consuming energy at current rate.# ARPA -E

David Goulmbia   @ dgolumbia & i have a bridge to sell u MT @ ESourceBeth  # gamification  = 2 "make it as easy 2 save wrld in real life as it is 2 do in online games"# BECC

Emily Sadigh   @ emilysadigh Game design is iterative! Don't expect a very popular game on the first shot. # Gamification  @ BeSpartanGreen  # BECC

molly k   @ MKconcentrate @ BECCconference  ever thought of including a tweet up? I know there are several in the room with me now but can't spot them # becc

Emily Sadigh   @ emilysadigh # Gamification  can promote systems/critical thinking if that is one of the things you earn points for. @ BeSpartanGreen  # BECC

Nicholas Ramfos   @ NickRamfos Check out the panel discussion on Wed # BECC  Conference regarding international approaches to travel behavior...:http://lnkd.in/TkXgwN  

Emily Sadigh   @ emilysadigh Challenge for # Gamification  at MSU: work time vs release time. People ask: supervisor form to ok? Prof dev if online?@ BeSpartanGreen  # BECC

Emily Sadigh   @ emilysadigh MSU went with office-only actions for # Gamification , while@ practicallygrn  suggests incl home creates identity shift@ BeSpartanGreen  # BECC

Emily Sadigh   @ emilysadigh The Green League combined fantasy sports type competition w/ social location-based platform. Teams earn points.@ BeSpartanGreen  # BECC

Oroeco   @ oroeco Picking up tips from # BECC  and Jane McGonigal about how social games can save the world:... http://fb.me/1I9D64Puv  

Beth Hartman   @ ESourceBeth Goal of # gamification  is to "make it as easy to save the world in real life as it is to do it in online games." # BECC

Emily Sadigh   @ emilysadigh Environmental stewards @ BeSpartanGreen  interested in spreading the word through team-based competition, with tangible rewards# BECC

Mica   @ grow_joy Looking forward to Wesley Schultz talk at 12! # becc

Emily Sadigh   @ emilysadigh # Gamification : MSU offers 3-course certificate in serious games:http://seriousgames.msu.edu/    @ BeSpartanGreen  # BECC

Lucid Design Group   @ luciddg

At # BECC  conference in Sacramento, Lucid's Dr. John Petersen on power of social norms, community-level feedback, & Building Dashboard.

Emily Sadigh   @ emilysadigh Environmental stewards using # Gamification  @ BeSpartanGreen # BECC  http://www.bespartangreen.msu.edu/envirosteward/  

Emily Sadigh   @ emilysadigh Looking forward to # BECC  lunchtime talk @ dougcbsm . Thanks for introduction to # CBSM  @ greenharvard  @ antjedanielson  in 2002!

Emily Sadigh   @ emilysadigh Make the graphic a core deliverable, not an extra illustration, to maximize its power. @ MilepostConsult  # BECC

molly k   @ MKconcentrate Participatory displays of goals LIVE - encouraging engagement, helping to see goal every day # graphicdesign  @ # becc

Make an Impact   @ TweetAnImpact Visualizing a goal is key to realizing it. What does your energy future look like?# BECC

Emily Sadigh   @ emilysadigh If you want people to know what the goals are, post them attractively on the wall, & let people add/annotate. @ MilepostConsult  # BECC

Emily Sadigh   @ emilysadigh Don't let your strategic plan get trapped in a binder. Let it live on the wall! Track progress & inspire action. @ MilepostConsult  # BECC

Emily Sadigh   @ emilysadigh Even use infographics in-house to diagnose program effectiveness: TVA EnergyRight water heater program touchpoints.@ MilepostConsult  # BECC

Emily Sadigh   @ emilysadigh Seattle Office of Sust and Env GHG infographic that makes household actions relatable will be launched soon! @ MilepostConsult # BECC

Emily Sadigh   @ emilysadigh Engineers @ PSEtalk  felt more cared for to receive workforce development info by infographic than memo. @ MilepostConsult # BECC

Emily Sadigh   @ emilysadigh Illustrating data: workforce development model @ PSEtalk . Infographic posted on the walls. Opened the conversation! @ MilepostConsult # BECC

Robert Brewer   @ rbrewerpublic Apparently I'm the only daily game player in the "Gamification in the Workplace" session. Tiny Tower represent! # BECC

Emily Sadigh   @ emilysadigh # Infographic  is a huge trend right now - can go viral online!@ MilepostConsult  # BECC

Emily Sadigh   @ emilysadigh Imagine difference btwn visual of a circle & description of a circle: sometimes visual is simply essential! @ MilepostConsult  # BECC

Ann Arney   @ annarney

The age of big data has created a culture of skimmers. Graphics are good! # Gamification  # BECC

Emily Sadigh   @ emilysadigh Words + pictures 6x more powerful when used together. Words are deep & specific. Pictures captivate & convey quickly.@ MilepostConsult  # BECC

Emily Sadigh   @ emilysadigh Your graphic needs not only intended action, clear path, & to be relatable, but to LIVE--be interactive or changing. @ MilepostConsult # BECC

molly k   @ MKconcentrate Graphic design & energy efficiency presentation by Rebecca Nelson wins my vote for best ppt presentation @ BECCconference  # becc

Emily Sadigh   @ emilysadigh Reminding us of the power of graphics to create a compelling visual story to increase action by target audience @ MilepostConsult  # BECC

Stanford Energy   @ Stanford_Energy Opinion Dynamics at # BECC  Adding messaging techniques to microtargeting of program offer boosts success from 1% to 5.7%http://beccconference.org  

Emily Sadigh   @ emilysadigh Don't just let the # Gamification  game run. Seek & promote org-relevant triggers like good parenting / being a role model.@ CoolChoices  # BECC

David Kroodsma   @ davidkroodsma Great talk by @ sarakyeo  on how partisanship and confidence in regulation affect support for nukes. # BECC

Jamie Harkins   @ JamieHarkins Energy field - look at other disciplines that offer field-tested methods (i.e. Obama's genius micro-targeting techniques this year) # BECC

UrbanTrans   @ UrbanTrans Great panels cont: guest on 1 of our favourite @ freakonomics podcast episodes is sharing Conspicuous Conservation of Prius sales # BECC

molly k   @ MKconcentrate Ppl don't know their triggers - encouragement was huge factor, attributed 66% to encouraged participation # becc  # gamification # engagement

Emily Sadigh   @ emilysadigh More about @ CoolChoices  sustainability # Gamification :http://www.coolchoicesnetwork.org/    # BECC

Emily Sadigh   @ emilysadigh #1 self-reported reason people participated in @ CoolChoices : saving money. But those who were encouraged played more frequently.# BECC

Karl Brown   @ 1 KarlBrown Sam Borgeson at # BECC : "Too great an emphasis on quantified efficiency outcomes conceals the failures required to learn and innovate."

Beth Hartman   @ ESourceBeth Pro tip from the # gamification  in the workplace panel at # BECC  - don't run a game for 6 months. That's a little long ;)

Emily Sadigh   @ emilysadigh # Gamification  pilots should be shorter than 6 months! @ CoolChoices # BECC

David Kroodsma   @ davidkroodsma @ sarakyeo  talking now about political discourse and nuclear power - are nukes a techno fix or ecological danger? # BECC

clim8   @ oasensio very nice session on neuroeconomics and environmental valuation... a relatively uncrowded field of research # BECC

Emily Sadigh   @ emilysadigh In surveys, employees may say their coworkers care less about envt than they do, b/c they saw them do 1 unsustainable thing. @ krkuntz # BECC

Emily Sadigh   @ emilysadigh Sustainability is not transparent - can't look at someone & know they checked tire pressure. # Gamification  shows others care. @ krkuntz # BECC

David Kroodsma   @ davidkroodsma RT @ oroeco : Join our experiment to free the glacial pace (and price) of internet at the Hyatt! # BECC : https://www.facebook.com/freehyattinternet   …

Mia Hermine Yamauchi   @ MiaGreenHermine This is where you go to order # BECC  conference recordings. Special on-site deal for attendees--25% off! pic.twitter.com/4BdHjc8s  View photo

CSR Co-operators   @ CSR_Cooperators

RT @ saragraves : Most insightful session so far: Leveraging Neuroeconomic Tools to Explore Environmental Valuation # BECC

Zanna Worzella   @ Zanna_Leigh Hey # BECC ! I see lots of iPhones out there, check out @ TwigCaseCo for amazing & sustainable cases! pic.twitter.com/Zk5XK1VE  View photo

Emily Sadigh   @ emilysadigh What we should ask ourselves to create value for envt options: Can I create new attributes for my audience to value? Antonio Rangel# BECC

Jamie Harkins   @ JamieHarkins @ MiaGreenHermine  I had the same ? after reading The Power of Habit - imo we haven't identified the rewards that change behavior# becc   View conversation

UrbanTrans   @ UrbanTrans Stimulus value increases by 50% if it is physically in front of you vs imagined. # neuroeconomics  rocks my brain. # punintended  # BECC

Emily Sadigh   @ emilysadigh Question re GMO framing. Research is still in the works. One idea: might frame non-GMO as a benefit rather than avoiding a negative.# BECC

Emily Sadigh   @ emilysadigh Question re loss aversion: should we capitalize on it? Panelists note risk-taking shaped by emotional state or where paying attention.# BECC

Mia Hermine Yamauchi   @ MiaGreenHermine What are the "rewards" in taking environmental action? Does dopamine pathway apply to turning off the lights? # BECC # neuroeconomics

molly k   @ MKconcentrate “@ emilysadigh : Brain response predicts music sales better than likeability ratings! http://news.sciencemag.org/sciencenow/2011/06/can-brain-scans-predict-music-sa.html   …  # BECC ”@ jcheavens

Emily Sadigh   @ emilysadigh Question re "Thinking Fast & Slow." Panelists remind us emotion does play into slow, not just fast. Book excerpt:http://www.scientificamerican.com/article.cfm?id=kahneman-excerpt-thinking-fast-and-slow   …  # BECC

Jamie Harkins   @ JamieHarkins RT @ davidkroodsma : According to fMRI of the brain, there is more excitement in anticipation than in doing (at least for shopping) # BECC

Emily Sadigh   @ emilysadigh Brain response predicts music sales better than likeability ratings!http://news.sciencemag.org/sciencenow/2011/06/can-brain-scans-predict-music-sa.html   …  # BECC

Jamie Harkins   @ JamieHarkins I really really wish the neuroeconomics and social media sessions weren't at the same time! Both so important… # BECC

Emily Sadigh   @ emilysadigh What does brain science show re willingness to pay to save CA parks? Which variables matter most? Stay tuned for Sawe et al (in prep) # BECC

Mia Hermine Yamauchi   @ MiaGreenHermine

"Fascinating" indeed -- even labels communicating rational benefits trigger positive *emotional* reaction - # neuroeconomics  at # BECC

David Kroodsma   @ davidkroodsma According to fMRI of the brain, there is more excitement in anticipation than in doing (at least for shopping) # becc

Elizabeth A. Floyd   @ ElizabethAFloyd Creating a FB campaign right now! Like "Engage Your Gauge" and fill up the air in your car tires. Save money, drive safer! # BECC

Emily Sadigh   @ emilysadigh What does brain science show about how people value GMO food labels? Bump in affective activity! Linder et al, NeuroImage, 2010# BECC

Emily Sadigh   @ emilysadigh With 3 areas of brain activity (NAcc, MPFC, & insula), scientists can predict choice of whether we will buy something! Brian Knutson# BECC

Michelle Vigen   @ CedarChelle # becc  conference offers paths to engaging whole communities on energy/climate issues that impact us all locally.# cons …http://lnkd.in/7KrAyF  

Beth Hartman   @ ESourceBeth More from the # BECC  film fest: Stuff Utility Customers Never Say from@ e_source  "I totally understand my utility bill!" http://www.youtube.com/watch?v=-5xVxtET5S8&list=UUQuQMBLWkEb955vEiqdSlzQ&index=9&feature=plcp   …   View media

TurnLeaf Consulting   @ TurnLeafConsult Topic today: Which brain mechanisms anticipate good/bad events (neuroscience)? Does their

activity influence choice (neuroeconomics)? # BECC

IMPACT! Program   @ impactleaders RT @ saragraves : Most insightful session so far: Leveraging Neuroeconomic Tools to Explore Environmental Valuation # BECC

Jamie Harkins   @ JamieHarkins This session on neuroeconomics is better than coffee! My mind is racing about how we can use this info… # BECC

Michelle Vigen   @ CedarChelle DO think of an elephant: # bipartisan  interest in # climate  and # energy solutions # becc  http://wp.me/p1H1mM-eE    via @ CedarChelle   View summary

Carmen Barker Lemay   @ cbl_IG A better future means more people at the table # climate  # resilience # BECC  http://wp.me/p1H1mM-eE    via @ CedarChelle   View summary

Michelle Vigen   @ CedarChelle @ cbl_IG  @ CedarChelle  Tks for the mention! Lots of fun and learning here at # BECC   View conversation

Carmen Barker Lemay   @ cbl_IG # Resilient  and strong communities appeal to all # climate  # BECC http://wp.me/p1H1mM-eE    via @ CedarChelle   View summary

Emily Sadigh   @ emilysadigh QT "@ sarakyeo : Recap of conservatives and # climatechange http://ow.ly/ffXAV    # BECC " Thanks, Mark Golden!

Sara K. Yeo   @ sarakyeo

Challenge from # socialmedia  panel: Run effective FB campaign for few weeks. But what does "successful" mean? How to measure success? # BECC

Emily Sadigh   @ emilysadigh Topic today: Which brain mechanisms anticipate good/bad events (neuroscience)? Does their activity influence choice (neuroeconomics)? # BECC

Sara K. Yeo   @ sarakyeo # socialmedia  spotlight panel also having trouble with the meeting Wi-Fi # BECC

Emily Sadigh   @ emilysadigh We don't *know* how people value the envt! We should apply more tools to this question to learn how to change behavior. Brian Knutson# BECC

Elizabeth A. Floyd   @ ElizabethAFloyd # BECC  panel challenge - like "Use your canteen" - we are creating the page right now as a panel! http://campl.us/mOCz     View photo

Sara K. Yeo   @ sarakyeo Recap of conservatives and # climatechange  http://ow.ly/ffXAV    # BECC

molly k   @ MKconcentrate @ emilysadigh  have you seen the new film @ chasingice  by@ NatGeo ? Also incredible/startling - makes a strong impression# becc   View conversation

UrbanTrans   @ UrbanTrans Neuroeconomics shows we can bias human choice 40% by simply placing our preferred choice on the left. # ComplexBrain # SimpleSolution  # BECC

Emily Sadigh   @ emilysadigh Before/after glacier photos from USGS may be useful for your climate presentations: http://nrmsc.usgs.gov/repeatphoto    # BECC

Emily Sadigh   @ emilysadigh Age of NeuroNonsense: "Don't believe anything you read in the media" re brain scans (e.g., NYT 'You Love Your IPhone). Antonio Rangel # BECC

Emily Sadigh   @ emilysadigh Good self-controllers activate brain areas that control attention, so abstract attributes like health get considered! Antonio Rangel # BECC

Sara K. Yeo   @ sarakyeo Interactive # socialmedia  session going on in spotlight panel -- creating a campaign! # BECC

Elizabeth A. Floyd   @ ElizabethAFloyd Interactive exercise at # BECC  session! http://campl.us/mOCh  

Emily Sadigh   @ emilysadigh Key lessons from neuroeconomics: Can manipulate choices by manipulating attention. Antonio Rangel # BECC

Emily Sadigh   @ emilysadigh Fundamental trade-off between speed & accuracy in decision-making, predictable quantitatively in lab. Antonio Rangel @ caltech # BECC

Emily Sadigh   @ emilysadigh Important in decision-making: attentional bias. What we attend to more seems more valuable. # BECC  (Krajbich et al, Nature, 2010)

Sara K. Yeo   @ sarakyeo Triggers and providing efficacy changes online behavior# socialmedia  # BECC

Emily Sadigh   @ emilysadigh Theory: to value an apple, brain abstracts attributes, values them, & adds up. Then brain calculates relative value apple vs orange.# BECC

Emily Sadigh   @ emilysadigh 100's of experiments w/ different decision tasks: every time, mediaprefrontal cortex activates to "compute value." Antonio Rangel# BECC

Elizabeth A. Floyd   @ ElizabethAFloyd # BECC  panel on social media and change makes it sound easy - motivation, ability, trigger. We all do it w/social media. See? Easy!

Sara K. Yeo   @ sarakyeo MT @ emilysadigh : # BECC  plenary speaker shout-out re "best food I've seen at a conference" great job Cara Lee @ BECCconference healthy choices

Emily Sadigh   @ emilysadigh # BECC  plenary speaker shout-out re "best food I have seen at a conference" - great job Cara Lee @ BECCconference  selecting healthy choices

UW Madison LSC   @ uw_lsc Follow LSC doctoral student @ sarakyeo  for updates from the Behavior, # Energy  & # ClimateChange  conference going on now.# BECC

Laura Cornish   @ la_cornish

RT @ jordansmichel : "No one should be allowed to privatize their profits and socialize their costs." -Alex Bozmoski # BECC

Emily Sadigh   @ emilysadigh 80% of our choices are simple ones (according to neuroeconomics). Antonio Rangel @ Caltech  # BECC

Zanna Worzella   @ Zanna_Leigh Social media can be a powerful tool to affect behavior change # BECC pic.twitter.com/byLS6wrg   View photo

Sara K. Yeo   @ sarakyeo Social media as a microphone for the masses # BECC  Here's a paper that looks at that: http://ow.ly/ffTrq  

Emily Sadigh   @ emilysadigh Computation (values brain assigns to options) may be the bridge between social science & neuroscience -Antonio Rangel @ Caltech # BECC

Sara K. Yeo   @ sarakyeo Can social media change behavior? Come find out at the Social Media and Real World Behavior spotlight panel! # BECC

Class 5 Energy   @ CLASS5Energy motivation, ability, trigger = behavior change # socialmedia  # BECC

Sara Graves   @ saragraves Most insightful session so far: Leveraging Neuroeconomic Tools to Explore Environmental Valuation # BECC

UrbanTrans   @ UrbanTrans

A warm cup of Joe. A 'lil Neuroeconomics. Great way for behavior-changers to start day 2 of # BECC .

Kevin Luten   @ luten Great panel line up from the # PersuasiveTechLab  at # becc  @ bjfogg # behaviordesign  Any other boot camp alums in the crowd?

UrbanTrans ANZ   @ UrbanTransANZ Day 2 exploring # behaviourchange  big ideas and examples at # becc w/ @ UrbanTrans  @ AaronOfGaul  @ luten  @ BECCconference

evolveEA   @ evolveEA http://ow.ly/ffPm4    - Great article on psychology & climate change. Plenty of like-minded discussions at # BECC  @ BECCconference

Frances Sprei   @ fsprei Starting the day at # BECC  with social media and real world behavior. Let's move it out there!

Stanford Energy   @ Stanford_Energy Energy efficiency experts turning to games for changing behavior. Brief on "gamifiication" panel Mon at # BECC  http://ow.ly/ffLnX    # Stanford

Stanford Energy   @ Stanford_Energy Can conservatives be convinced on # climate  change? Recap of Monday panel at # BECC  http://ow.ly/ffKSq    # Stanford

Karl Brown   @ 1 KarlBrown "Scientific consensus", "fact": # BECC  keynote @ HoffmanAndy  and 2D Policy & Communication speakers parse meanings for voices and audiences.

Elizabeth A. Floyd   @ ElizabethAFloyd Just saw a news headline saying US could become world's # 1 oil producer, but missed the story. Ironic story while we're here at# BECC .

Asa Hopkins   @ asahopkins @ shmeedie  say hi to my colleague Brian Cotterill at # becc

Emily Sadigh   @ emilysadigh @ alexboz  Great to see # sxsweco  folks at # BECC   View conversation

Mike Li   @ mikeli4 I'm pretty sure I just saw a funnel. Where am I? # becc

Mieko A. Ozeki   @ mieko_ozeki NYTimes: Academic ‘Dream Team’ Helped Obama’s Effort --> article on social psychology relates to topics at # becc  http://nyti.ms/Xz8XAy     View summary

Emily Sadigh   @ emilysadigh # BECC  folks, we found Lucca at 16th and J is a great option for dinner 5 blocks from Hyatt: http://www.luccarestaurant.com/  

Mica   @ grow_joy # becc  filled with great talks about so much stuff that is relevant to my work. So grateful.

Jon Froehlich   @ jonfroehlich # BECC  contingent just hit the dive bar in Sac-town. No, really a *dive* bar. Join us. pic.twitter.com/cOlMafte  View photo

Mike Li   @ mikeli4

At Dive Bar for anybody who is looking for us # becc

change catalyst   @ changecatalysts @ NaomiBraude  Next year! :) It is really wonderful to be around so many others doing good!! # BECC   View conversation

Naomi Braude   @ NaomiBraude @ BECCconference  Thanks for the retweet! # BECC

Naomi Braude   @ NaomiBraude @ changecatalysts  Wish I were at the conference, sounds fascinating. Thank you for taking part in such important work! # BECC   View conversation

Mia Hermine Yamauchi   @ MiaGreenHermine # BECC  group dinner, the more the merrier! A block from Hyatt - Ma Jong's chinese, head on over!

Mia Hermine Yamauchi   @ MiaGreenHermine Green purse tradition at # BECC  pic.twitter.com/6CJrkFEs    View photo

Make an Impact   @ TweetAnImpact Speaking of heroes & stories, check out our "In 3 Words" campaign:http://makeanimpact.c2es.org/about/3-words    # BECC

Emily Sadigh   @ emilysadigh Wanted to see the Enervention, which we didn't have time for at# BECC  film festival? View here: http://m.youtube.com/watch?v=u9gRvY-MQSM&desktop_uri=%2Fwatch%3Fv%3Du9gRvY-MQSM   …

Emily Sadigh   @ emilysadigh

# BECC  attendees created targeted 7-word climate billboards. Ex: Image: Soldier says goodbye to wife. Message: "Say goodbye to oil, not her."

Emily Sadigh   @ emilysadigh # BECC  attendees created targeted 7-word climate billboards. Example - Image: Jesus. Message: "Soon we'll *all* be walking on water"

Emily Sadigh   @ emilysadigh Little girl's climate change bedtime story - how will it end?http://m.youtube.com/watch?feature=related&v=UXdUW3-7Qyk   …  # BECC

Frances Sprei   @ fsprei The message is messaging! # BECC

Emily Sadigh   @ emilysadigh Taking the bus has never been cooler - get ready to be amazed and impressed by the public buses of Denmark: http://m.youtube.com/watch?v=75F3CSZcCFs&desktop_uri=%2Fwatch%3Fv%3D75F3CSZcCFs   …  # BECC

Ann Arney   @ annarney @ TheEnergyBills  your vid just shown at # BECC ! "Pretty we'll watched - it has 10 hits" ;)  View conversation

Emily Sadigh   @ emilysadigh @ E_source  winning utility energy ad @ GeorgiaPower : sweet suite of dogs sniffing out energy savings opportunities:http://www.esource.com/adcontest    # BECC

Ann Arney   @ annarney My dog could totally do energy audits # BECC pic.twitter.com/CgzxdvC9   View photo

Mia Hermine Yamauchi   @ MiaGreenHermine Oh I did bring my business cards! Always good to have at a conference. # BECC   from Sacramento, CA

clim8   @ oasensio Looking forward to the neuroeconomics session tomorrow on Day 2 of the BECC conference. Hopefully we'll get to see some econometrics. # BECC

Emily Sadigh   @ emilysadigh Love @ JayLeno  jaywalking? Work in the envt? At # BECC ? Must see energy-themed ESource Powerwalking: http://m.youtube.com/#/watch?feature=related&v=ChE1YUeKRV0   …

Lucas Moyer-Horner   @ LucasMHorner So, @ sarakyeo , and # BECC  folks, what do you have to say about the Media Bias Shield? http://bit.ly/Q9riCw     View media

David Kroodsma   @ davidkroodsma Looking forward to attending day 2 of # BECC  tomorrow... sad to miss today's sessions!

Lucas Moyer-Horner   @ LucasMHorner Hey, @ sarakyeo , what do your # BECC  folks think about "church and state!"? http://bit.ly/RyGwOk     View media

Jordan Michel   @ jordansmichel "No one should be allowed to privatize their profits and socialize their costs." -Alex Bozmoski # BECC

yangr   @ mirthbottle chilling with @ davclark  in the front row # BECC

yangr   @ mirthbottle # BECC  "there aren't tons of nuclear plants now anyway, well actually i guess there are tons" # heavystuff

yangr   @ mirthbottle # BECC  "can't shoot over valley of death with congressional cannon" 2012 version of "govt can't pick winnners and losers"

Naomi Braude   @ NaomiBraude @ emilysadigh  Changing social attitudes/everyday norms has double rewards, improves the environment AND motivates gov't action# BECC   View conversation

Emily Sadigh   @ emilysadigh Powerful NPR interviews with Barbara Kingsolver on perceptions of climate change mentioned # BECC . For more: @ nprbooks  &http://www.npr.org/books/authors/138130878/barbara-kingsolver   …

yangr   @ mirthbottle # BECC  yeah now carbon tax is more conservative. have we come full circle? well, given that these are the minority, no

Emily Sadigh   @ emilysadigh Expect to see climate change stories on TV in 2-4 months after successful event Sunday by @ HollywdHealth  -Sandra de Castro Buffington # BECC

yangr   @ mirthbottle # becc  i don't think any conservatives would really be ok with that.

yangr   @ mirthbottle # becc  shift tax base from income taxes to carbon tax and other pigovian taxes. ecological economists would move it to land tax.

yangr   @ mirthbottle # becc  shift tax base from income taxes to carbon tax and other pigovian taxes. ecological economists would want to move it to land tax.

Stanford Energy   @ Stanford_Energy E&E Init. # BECC : Without a limited-gov't solution on the table, denying # climate  change is a reasonable coping mechanism for conservatives.

Ann Arney   @ annarney "No one should be able to privatize profits while socializing costs." Truth mo matter which side you lean! # BECC

yangr   @ mirthbottle # becc  so now revenue neutral carbon tax is more palatable to conservatives? well, only if we lower taxes estate taxes

Emily Sadigh   @ emilysadigh Big laugh # BECC  from question: Will @ USCAnnenberg  take news staff on the same climate change tours that they run for @ WGAWest writers?

Jamie Harkins   @ JamieHarkins "Nobody should be allowed to privatize their profits while socializing their costs." Holy moly - I agree w/a conservative! # BECC

yangr   @ mirthbottle

energy and enterprise initiative # becc  says we should throw out RPS, cap and trade and only look at small govt solutions.

Sara K. Yeo   @ sarakyeo Interesting... EEI: w/out limited govt solution on table, climate change denialism is the only solution # BECC

Zanna Worzella   @ Zanna_Leigh What kind of change maker are you? Watch the vid & take the quiz:http://storyofchange.org    @ storyofstuff  # BECC  pic.twitter.com/t7q9FAXm  View photo

Jamie Harkins   @ JamieHarkins Without a limited gov't solution on the table, the best coping mechanism (for conservatives) is denying the problem. # BECC

Gavin Dillingham   @ gdillin Don't privatize profits and socialize costs - great idea being shared# becc

Edie Irons   @ shmeedie Only applause line: "nobody should be allowed to privatize their profits while socializing their costs." # BECC  (I clapped first)

Tim Treadwell   @ timtread "No one should be able to privatize their profits while they socialize their costs" # becc

Make an Impact   @ TweetAnImpact So many ways to make an impact. What kind of changemaker are you?http://www.storyofstuff.org    # BECC

Emily Sadigh   @ emilysadigh "@ TweetAnImpact : Out of more than 3,300 television [top 30 scripted shows] storylines in 2012, only 24 on climate change # BECC "

Tim Treadwell   @ timtread "Economic liberty is the sole aligning principle of the Republican Party" # BECC

Stanford Energy   @ Stanford_Energy Energy & Enterprise Initiative at # BECC  key to get GOP: Conservatives get to pick tax offsets from revenue-neutral carbon tax.# Stanford

change catalyst   @ changecatalysts Our citizen muscle is atrophying @ storyofstuff  # BECC pic.twitter.com/4FX0dKfB   View photo

Edie Irons   @ shmeedie I say: free market serves short-term profits. w/o different incentives (imposed by govts), pollution and GHG emission will continue. # BECC

Stanford Energy   @ Stanford_Energy Energy & Enterprise Initiative at # BECC  key to get GOP: and kill current GHG regulations, which are proxy for price on carbon.

Emily Sadigh   @ emilysadigh Power of story: More people called HIV hotline after Bold & the Beautiful's related plot than 60 Minutes & MTV specials.@ USCAnnenberg  # BECC

Stanford Energy   @ Stanford_Energy Energy & Enterprise Initiative at # BECC  key to get GOP: eliminate all energy subsidies, include external costs in fuel but revenue neutral.

Emily Sadigh   @ emilysadigh Power of tv storylines: 10% of viewers of 1 Numb3rs episode showing characters signed up to be organ donors signed up.@ USCAnnenberg  # BECC

Edie Irons   @ shmeedie Wants to eliminate all fuel subsidies, revenue neutral carbon price, roll back EPA's ability to regulate GHGs # BECC

Jamie Harkins   @ JamieHarkins Yep. RT @ shmeedie : Bozmoski believes in a purely free market solution to climate change. I think that's a dangerous pipe dream.# BECC

Edie Irons   @ shmeedie Bozmoski believes in a purely free market solution to climate change. I think that's a dangerous pipe dream. # BECC

change catalyst   @ changecatalysts "When you're talking about planetary collapse, it's nice if u can pull out a joke or 2" -Allison Cook @ storyofstuff  # becc

Edie Irons   @ shmeedie Bozmoski's comments are giving me heart palpitations. Not in a good way. # BECC

Emily Sadigh   @ emilysadigh Lessons from @ storyofstuff : when sharing your envt passion, 1) distill, 2) make jokes, 3) be bold. Don't get bogged down in acronyms!# BECC

Zanna Worzella   @ Zanna_Leigh

Awesome panel at # BECC  on how important story telling is to the# climatechange  conversation. Forget facts and data!pic.twitter.com/I5uLAS9z  View photo

molly k   @ MKconcentrate Please note, BECCers: I'm not wearing red today bc I'm a republican (I'm not!!). # becc

Elizabeth A. Floyd   @ ElizabethAFloyd Another popular theme: if message is too severe/scary/harsh, people shut down, back away. Mistake that has already been made. # BECC

Jamie Harkins   @ JamieHarkins Hearing conservatives advocate for removing all subsidies for all fuels is refreshing. # BECC

Emily Sadigh   @ emilysadigh Average minutes of tv watched per day in U.S.? 221 minutes (plus 20 web streaming)! Reach millions on health/climate. @ USCAnnenberg # BECC

molly k   @ MKconcentrate Importance of inclusion in talking ab # climatechange  - focus on conservative politics this afternoon. # becc

Emily Sadigh   @ emilysadigh Study by @ USCAnnenberg  found only 24 story lines on top 30 scripted shows addressed climate change. Changing this w/ @WFAWest writers! # BECC

UrbanTrans   @ UrbanTrans Risk perceptions 4 climate change impact tied to distance of risk from republicans. "Won't hurt me; kinda worried about my grandkids"# BECC

molly k   @ MKconcentrate Important takeaway in engaging broader populations in conversations ab # climatechange : focus on clean energy, smarter buildings, etc.# becc

Tim Treadwell   @ timtread 78% of Republicans think there is widespread doubt among scientist on the issue of climate change # BECC

Stanford Energy   @ Stanford_Energy George Mason's Roser-Renouf at # BECC : Can change what people think about # climate  change, especially with personal experience, like Sandy.

UrbanTrans   @ UrbanTrans Research is clear: Climategate polarized American's political party trust in climate scientists. # BECC  #

Stanford Energy   @ Stanford_Energy George Mason's Roser-Renouf at # BECC  on conservatives and climate: We aren’t going to change anybody’s values with an information campaign.

Edie Irons   @ shmeedie Put climate change in terms that appeal to conservative values, don't try to change their values or beliefs. # BECC

Make an Impact   @ TweetAnImpact Out of more than 3,300 television storylines in 2012, only 24 on climate change # BECC

UrbanTrans   @ UrbanTrans

Poll shows "Freedom from foreign oil" and "provide better life for future generations" are the cats-meow 4 republican green goals.# BECC

evolveEA   @ evolveEA RT @ shmeedie : Kleber: "The way we use energy is a common threat to our country, our families, and our dreams." # BECC

Climate Access   @ climateaccess MT @ changecatalysts : "We need to move into the emotional areas of uncertainty in # climatechange  # communication " - @ pikecara  # becc

Edie Irons   @ shmeedie Repubs polled are unsure if fossil fuel companies should pay for "hidden" costs of their activities. There's an opportunity there # BECC

Jamie Harkins   @ JamieHarkins Large portion of repubs & dems are unsure if fossil fuel companies should be held responsible for the hidden costs of their products# BECC

UrbanTrans   @ UrbanTrans # BECC  Conservative Viewpoint Panel offers keys to reach audience. Use "renewable" not "alternative" energy to best position w/ the right.

Stanford Energy   @ Stanford_Energy EnerGOP at # BECC : Climate science is hard to understand. Energy is personal, like son at war in Middle East or empty bank acct.# Stanford

Michelle Vigen   @ CedarChelle Energy & the Republican Party presentation by Drexel Less describes our # energy  paradigm from # conservative  values here at# BECC

Stanford Energy   @ Stanford_Energy EnerGOP at # BECC : Key to engaging conservatives on # climate change is to delink energy and environment. http://beccconference.org   # Stanford

Edie Irons   @ shmeedie Kleber: "The way we use energy is a common threat to our country, our families, and our dreams." # BECC

Meredith Rowland   @ Meredith2787 Interesting point made in "Conservative Thinking on Energy and Climate." Energy use is personal in ways that climate change isn't.# BECC

Jamie Harkins   @ JamieHarkins The very opponents of Agenda 21 should be the strongest advocates for localized, self-reliant power systems -Drexel Kleber EnerGOP.us# BECC

Tim Treadwell   @ timtread Learning how to talk to my dad about climate change # becc pic.twitter.com/7CT6OGnW   View photo

K Borth   @ pushingnorms Thanks Erica Priggen Free Range Studio, Check out the movie 'Finding Joe' to learn more about Joseph Campbell and the Hero's Journey # BECC

Edie Irons   @ shmeedie "Climate change is vague, distant, and abstract. Energy is not." climate is science, energy is personal - gas, war, pollution, etc# BECC

Jennifer Hampton   @ JenHampto Energy is personal in ways that climate change isn't. # becc

evolveEA   @ evolveEA RT @ homeenergymag : "Every time you share information you have a chance to tell a story." -Erica Priggen, Free Range Studios # BECC

Home Energy Magazine   @ HomeEnergyMag "Every time you share information you have a chance to tell a story." -Erica Priggen, Free Range Studios # BECC

UrbanTrans   @ UrbanTrans At the # BECC  Panel on Conservative Thinking on Energy & Climate. Yeah, you read that correctly. # acrosstheaisle ? Here we go!# lockthedoors

Edie Irons   @ shmeedie Kleber calls US military "global oil protection force" in service of Carter Doctrine to defend access to middle eastern oil # BECC

Edie Irons   @ shmeedie Maybe it's my liberal worldview, but I'm having a hard time swallowing peace, justice, and human rights as guiding conservative pncpls# becc

change catalyst   @ changecatalysts "It's the metaphors that lock in ideas" - Linda Schuck@ BECCconference  # BECC

Elizabeth A. Floyd   @ ElizabethAFloyd Lots of talk at # BECC  about liberal-conservative divide on climate change. Next panel - "Conservative Thinking." Room filling up...

Ann Arney   @ annarney

Häagen-Dazs afternoon pick me up. Perfect. # BECC

evolveEA   @ evolveEA http://ow.ly/feymX    - # BECC  attendees, check out the link for more of our# ecodistricts  content!

seanaco   @ seanaco Off to Behavior, Energy & Climate Change Conference to talk about bikes and walking to meet climate goals and make the public healthy# BECC

UrbanTrans   @ UrbanTrans Erin Rose of @ oakridgelabnews  studying social network theory impact on sustainable residential behavior. # influence  # memorable # becc

change catalyst   @ changecatalysts "We need to move into the emotional areas of uncertainty in# climatechange  # communication " -Cara Pike @ climateaccess  # becc

change catalyst   @ changecatalysts "How do we balance facts & realities of # climatechange  w/ giving people a soft place to land?" -M. Speiser @ ecoAmerica  # BECC

Elizabeth A. Floyd   @ ElizabethAFloyd "Science does not motivate American public to make changes."# BECC

Michelle Vigen   @ CedarChelle On my way to the Behavior, Energy, and Climate Change Conference# BECC  http://wp.me/p1H1mM-ev    via @ CedarChelle   View media

Leslie Billhymer   @ Chapterless

# Opower  at # BECC : home energy report recipients cut an average of 2% in household # energy  use after 3 years of program work

Kevin Luten   @ luten UK studies finds 2/3 of household gas use variation linked to occupant behaviors (1/3 related to building type). # becc # behaviourchange

Sara K. Yeo   @ sarakyeo Some us vs them rhetoric going on at # BECC  didn't know there was a war necessarily. Probably not the way to bridge the partisan gap.

Oroeco   @ oroeco @ BECCconference : Oroeco is soaking in the Behavior, Energy and Climate Change Conference (# BECC ). Great stuff!...http://fb.me/1kZDmj4mI  

Samantha Neufeld   @ samanthaneufeld Awesome talk by Andrew Hoffman this am...time to work on our climate messaging, and Becca Neel's talk today was totally appropriate! # BECC

Home Energy Magazine   @ HomeEnergyMag Prelim ORNL study says 46% ppl who heard about # WAP  from a friend made contact to get wx wrk done too. Social ntwrks change behavior! # BECC

TurnLeaf Consulting   @ TurnLeafConsult Term "preparation" > "adaptation" when engaging individuals in climate change and behaviour. "Adapt" is unactionable and reactive.# BECC

evolveEA   @ evolveEA Attended "Engaging Diverse Communities" at # BECC  today? Please tweet your observations & insights on # ecodistricts  &# energyefficiency  .

Emily Sadigh   @ emilysadigh Full details of study of social network impact on home energy retrofits will be posted at http://weatherization.ornl.gov    @ OakRidgeLabNews  # BECC

Sara K. Yeo   @ sarakyeo Neel: When presenting facts to skeptics, convey agreement # BECC

Sara K. Yeo   @ sarakyeo Trust in scientists lower if presented w/ different opinions of scientists but this trend driven by conservatives in sample # BECC

Sara K. Yeo   @ sarakyeo Neel did experiment framing sea level rise in 3 different ways; differing opinions of scientists, average, or range of SL rise. # BECC

evolveEA   @ evolveEA @ miagreenhermine  Here's a visualized example of @ shmeedie  point about reduction vs recycling: http://visual.ly/cutting-landfill-waste   …  # BECC   View conversation

Emily Sadigh   @ emilysadigh Erin Rose explains her research challenge: Would you give@ OakRidgeLabNews  names of 10 friends you talked to about energy efficiency? # BECC

Lolo Kramer   @ lolokramer Opower study found that norming reduced energy more than environmental, monetary, or citizenship prompts # becc

Sara K. Yeo   @ sarakyeo

Neel not Neal RT @ sarakyeo : Next, Rebecca Neal of ASU speaking about framing of climate science and public trust # BECC

Emily Sadigh   @ emilysadigh Need randomized studies on home energy efficiency interventions: be brave, turn some folks down so they can be control! Lisa Skumatz# BECC

Sara K. Yeo   @ sarakyeo Next, Rebecca Neal of ASU speaking about framing of climate science and public trust # BECC

Edie Irons   @ shmeedie Not # BECC  related, but # gardening  and # permaculture  geeks will love it. Hugelkultur raised beds instead of irrigation: http://bit.ly/SR09jT  

Elizabeth A. Floyd   @ ElizabethAFloyd 70% of Americans seeing changes in volatile weather impact; 67% believe human actions contribute. Unconcerned, willing to prepare# BECC

Sara K. Yeo   @ sarakyeo Speiser: Link climate with pollution # BECC  But @ hoffmanandy  just said not to do this...

Sara K. Yeo   @ sarakyeo Meighan Speiser: How Americans understand = how they respond# BECC  knowledge deficit model? We know that doesn't work well.

Home Energy Magazine   @ HomeEnergyMag About to learn more about integrating behavior into evaluation...looking forward to it! # BECC

Sara K. Yeo   @ sarakyeo @ BECCconference  The Wi-Fi isn't working particularly well for me. Any suggestions? # BECC

Joey Schmitt   @ J1123r727 # BECC  has been amazing so far! The only issue is that there are more interesting talks than there is time to attend them!

Harmony Institute   @ HInstitute HI's @ AlexCampolo  on measuring the influence of doc film at # BECC in Sacramento tomorrow; stay tuned for highlights http://bit.ly/aOzqIh  

Make an Impact   @ TweetAnImpact Looking forward to the # BECC  conference!

clim8   @ oasensio Great to see some familiar faces! It's a small world in academia.# BECC

Robert Brewer   @ rbrewerpublic It would be cool if there was a short break between session & lunch, to give people a chance to find their way. # BECC

Emily Sadigh   @ emilysadigh Simply put, # BECC  is creating a movement of using social science tools for solving energy and climate problems -Jim Sweeney

change catalyst   @ changecatalysts @ jonfroehlich  was wondering that as well - obviously incredibly important! # BECC   View conversation

Lolo Kramer   @ lolokramer

@ MiaGreenHermine  true dat. Many lessons learned # becc   View conversation

Mia Hermine Yamauchi   @ MiaGreenHermine Stay hydrated at # BECC  this week by sipping your water every time you hear "iterative design process"

Edie Irons   @ shmeedie @ MiaGreenHermine  Also reducing consumption and reusing materials is arguably more important or effective than recycling# BECC   View conversation

Emily Sadigh   @ emilysadigh Why sustainability prof's should attack from the middle for# employeeengagement : http://www.greenbiz.com/blog/2012/09/21/sustainability-pros-attack-middle   … by # BECC panelist

TurnLeaf Consulting   @ TurnLeafConsult Discussing w Berkeley's Grant Ricketts how to achieve the necessary tipping point within your organization to effect behaviour change.# BECC

Edie Irons   @ shmeedie @ MiaGreenHermine  variable trash rates based on volume, rather than incentives for recycling, are the topics in this wkshp # BECC   View conversation

Ann Arney   @ annarney Watch your language when it comes to sustainability..."know your audience" is a resounding theme this morning # BECC

Edie Irons   @ shmeedie Incentives limit or stifle intrinsic motivations and lead us to have to incentivize every desired behavior. How to avoid that trap? # BECC

Emily Sadigh   @ emilysadigh 10% uptake on Day 1 for online sustainability training @ USPS  - one trick was bypassing corporate learning portal page -Grant Ricketts# BECC

Lolo Kramer   @ lolokramer Gamification of energy is happening but is it the answer on the household level? # becc

Mia Hermine Yamauchi   @ MiaGreenHermine To keep engagement, good games needs to have very fast feedback--it needs to be immediate. # Session1D  # BECC

Jon Froehlich   @ jonfroehlich Wow, Eric Senunas from Zema says he thinks his gamification platform can reduce energy usage in homes by 15% w/just behavior change. # BECC

Kevin Luten   @ luten Agree on the merits of leveling dynamics from # gamification  to facilitate sequencing of small steps to larger # behaviourchange # becc

Mia Hermine Yamauchi   @ MiaGreenHermine "Binging" on efficiency is as bad a "binge dieting" go for no-cost actions first and gradually move up over time to stick # Session1D # BECC

Jon Froehlich   @ jonfroehlich Good Q to Zema: "you stated virtual currency reward for *verified* energy savings?" A: compare historical trends but no disaggregation# BECC

Beth Hartman   @ ESourceBeth "Build better brands within companies in order to build better brands outside of the company." Importance of # employeeengagement  at# BECC

Class 5 Energy   @ CLASS5Energy Well coached, monitored and mentored green teams help drive change in big organizations # employeeengagement  # BECC

molly k   @ MKconcentrate Do people need to be aware that their engagement and motivation are shifting? # becc

Emily Sadigh   @ emilysadigh Self-determination theory by Deci & Ryan mentioned by Cathy Dubois: http://en.wikipedia.org/wiki/Self-determination_theory   …  # BECC

clim8   @ oasensio Question about U.S. gaming statistics and low income: a question for economists # BECC

Emily Sadigh   @ emilysadigh In a few years, we will see those with operating/line experience become CSOs (chief sustainability officers) -Grant Ricketts # BECC

Jon Froehlich   @ jonfroehlich The # BECC  keynote emph. culture/social context. When do we start discussng & studying cultural diffs in gamification? Or r we not there yet?

Edie Irons   @ shmeedie Don't just incentivize more recycling, we really want ppl to throw away less trash. Recycle is 3rd on list of 3Rs for a reason # BECC

Stanford Energy   @ Stanford_Energy # Stanford 's J Flora at # BECC : pilot trial of Fbook energy apps found emotional response and competition stronger motivators than cognition

Alameda County   @ AlamedaCounty Learn how to involve employees in your # climate  action plan@ BECCConference  Sacramento 11/14 # BECC : http://bit.ly/BECC12  

Emily Sadigh   @ emilysadigh $5000 average savings per each of 864 green teams @ USPS  adds up! -Grant Ricketts # BECC

Michelle Vigen   @ CedarChelle Does thermostat usability matter? Or setback? Great presentation by Olga Sachs at # becc  Engaging Bldg Occupants # energy  # behavior

Elizabeth A. Floyd   @ ElizabethAFloyd Once again, get individual engagement, make it social, important to see friends/neighbors/coworkers engaged. Public=more committed.# BECC

molly k   @ MKconcentrate Dear practitioners: let's focus on strong, local programming - back to the basics. Gotta get it right: how do you # recycle ? # cbsm  # becc

Jamie Harkins   @ JamieHarkins Households receiving real-time usage info have a three times larger response to electricity pricing events # BECC

Jon Froehlich   @ jonfroehlich Surprised w/how many # BECC  speakers r not including cites 4 studies/stats in their talks. Disappointing. Or am I just a curmudgeon academic?

Emily Sadigh   @ emilysadigh Start with role-based learning, how sustainability ties to a specific job. Then ask for suggestions & commitments. -Grant Ricketts # BECC

Mia Hermine Yamauchi   @ MiaGreenHermine Impressed and delighted to see how thoroughly # BECC  behavior change principles are applied in Stanford EE games # Session1D

Emily Sadigh   @ emilysadigh When 15% of a population had made a change, the tipping point is reached. No longer fad but fashion. -Grant Ricketts # BECC

Edie Irons   @ shmeedie The materials mgmt cycle has a huge impact on GHG emissions and climate. More ppl should be in the waste reduction workshop at# BECC  !

Emily Sadigh   @ emilysadigh Align employee engagement in sustain. to strategic intent b/c an engaged employee will further organization's interest -Grant Ricketts# BECC

Mia Hermine Yamauchi   @ MiaGreenHermine "Ambient apps" are always on, like facebook games. Good for targeting habitual behaviors # Session1D  # BECC

Leslie Billhymer   @ Chapterless What comes to mind when we talk about employee engagement? Need to tie engagement to strategy of enterprise. # BECC

Alex Bozmoski   @ alexboz Looking forward to giving a 330PT talk @ BECCconference  on "where the conservative movement is headed on energy and climate."# BECC

Jon Froehlich   @ jonfroehlich Nick Lange relates Gamification to Alchemy. It created focused enthusiasm on problem & indirectly contributed to scientific practice.# BECC

Stanford Energy   @ Stanford_Energy Vermontivate: Focusing on emotional response, rather than cognitive, for faster response. Reward: ice cream social for neighborhood. # BECC

BECC Conference   @ BECCconference Far too many interesting comments to RT them all here -- search# BECC  to see the live comment stream

molly k   @ MKconcentrate @ BECCconference  effective CBSM approaches to reducing waste. Great session, more ppl should be in Regency F!! # becc   View conversation

molly k   @ MKconcentrate Providing a bag to promote # recycling  at Rocky Mtn Natl Park - 1# cbsm  strategy of several # becc  pic.twitter.com/FDv9AnJb  View photo

Emily Sadigh   @ emilysadigh

CBE Berkeley focus groups: both concerned & not concerned about climate open to prompts for taking easy immediate energy-saving action # BECC

Leslie Billhymer   @ Chapterless Those who work in buildings concerned about climate change like social aspects of sustainability programming- competitions, games# BECC

Beth Hartman   @ ESourceBeth Great talk from @ HoffmanAndy  at # BECC  on # climatechange  - will# sandy  be the tipping point from scientific to social consensus?

Climate Resolve   @ ClimateResolve From # energy  efficiency to # liveable  neighborhoods to an effective workforce, engagement is key. # BECC

Emily Sadigh   @ emilysadigh CBE Berkeley focus groups: those more concerned about climate more interested in competitions & group targets for energy efficiency# BECC

TurnLeaf Consulting   @ TurnLeafConsult When communicating climate change, know your audience + the levers they'll respond to: particularly the human health frame. # BECC # climate

molly k   @ MKconcentrate Still figuring out how to do the basics successfully. For # recycling  - motivation = irrelevant if it is not clear HOW to do it. # becc

TurnLeaf Consulting   @ TurnLeafConsult Keynote @ HoffmanAndy : Consider the ideological values that identify with a referent group and frame your communication based on this.# BECC

Emily Sadigh   @ emilysadigh Building occupants want to see their indiv. (not group or blg) energy usage & how they compare to avg user- David Lehrer, CBE # BECC

Jon Froehlich   @ jonfroehlich Senunas closes w "even if u don't believe in climate change, u will become efficient in spite of urself because u want that farm cash"# BECC

change catalyst   @ changecatalysts 98 million Americans play games regularly; estimated 150M in 2015 - Eric Senunas, Zema Good # BECC

Stanford Energy   @ Stanford_Energy Senunas: 83% in survey said SoCal Edison looking out for environment based on using Zema Good within other games # BECC http://beccconference.org/  

TurnLeaf Consulting   @ TurnLeafConsult Scientific process provides a general consensus, but framing communication gives us behaviour change. # BECC

Jon Froehlich   @ jonfroehlich In Gamification session, no speakers have talked about stickiness. Does it matter if positive behavior persists after gameplay stops?# BECC

Jon Froehlich   @ jonfroehlich Great! Thx! RT @ BECCconference : @ jonfroehlich  yes! We'll be posting # BECC  keynotes in the coming weeks on BECCmedia youtube channel

BECC Conference   @ BECCconference

# BECC  folks -- will you tweet pics of the best or most compelling slides? Remember them later and help us out in the back row now :)

Edie Irons   @ shmeedie A lesson for all environmental sectors: focus on big problems w big impacts, don't expect or aim for perfection. # BECC

Stanford Energy   @ Stanford_Energy Zema Good looks to add environmental layer to existing popular games, like Cityville, with virtual rewards for conservation. # BECC # Stanford

Emily Sadigh   @ emilysadigh Doing 15-min Plug Load Scavenger Hunt showed workers at plane de-icer plant that energy efficiency was part of their job -David DuBois # BECC

Jon Froehlich   @ jonfroehlich Gamification speakers keep discussing the popularity of casual social games.Meanwhile Zynga's stock is plummeting # BECC http://money.msn.com/investing/latest.aspx ?post=504f453f-e421-4611-9ce8-320b58115e7f   …

Emily Sadigh   @ emilysadigh Plug Load Scavenger Hunt was fun & enabled bringing whole-person/emotions to energy efficiency at airplane de-icer plant -David DuBois # BECC

change catalyst   @ changecatalysts "There's a new science of fun" -James Scarborough@ MediaXStanford  # BECC  pic.twitter.com/82WLhFLI  View photo

Mia Hermine Yamauchi   @ MiaGreenHermine

Wow gamification # Session1D  at # BECC  is so popular they had to bring in extra chairs pic.twitter.com/kiaqoJUz  View photo

Emily Sadigh   @ emilysadigh After airplane de-icer plant did 15-minute Plug Load Scavenger Hunt, saw enduring 50% electricity reduction b/c started noticing opp's# BECC

Jon Froehlich   @ jonfroehlich Eric Senunas, Zema Good. "Energy u save in real life earns u virtual currency that u can spend in other games." # BECC pic.twitter.com/IeISTiUu   View photo

Gavin Dillingham   @ gdillin Great report mentioned at # becc  http://eetd.lbl.gov/news/article/12309/see-action-releases-guidance-report-on-evaluation-of-residential-behavior-based-e   …

Elizabeth A. Floyd   @ ElizabethAFloyd Community based social marketing marries social sciences and social marketing. Use tools from social science. # BECC

Emily Sadigh   @ emilysadigh Embed sustainability in mission/vision because orgs are self-referring, self-regulating systems -David DuBois # BECC

Stanford Energy   @ Stanford_Energy # Stanford  PhD student Scarborough at # BECC : 85% of game study participants say they would continue playing after study.http://freeenergygame.com  

Emily Sadigh   @ emilysadigh "Sustainability is the ultimate team sport" -David DuBois # BECC

Emily Sadigh   @ emilysadigh 5 rural Iowa comm. advocates for carbon neutrality created structure enabling net zero company, solar-pwrd radio station! David DuBois# BECC

Elizabeth A. Floyd   @ ElizabethAFloyd Yesterday's workshop with McKenzie-Mohr focuses on behavior change. Sharing info alone will not change behaviors. face to face needed # BECC

Zanna Worzella   @ Zanna_Leigh A study at University of Hawaii shows students are changing behaviors based on values not extrinsic motivators # BECC pic.twitter.com/QbN622Za   View photo

Stanford Energy   @ Stanford_Energy # Stanford  PhD student J Scarborough at # BECC  conf: energy video games tell you exactly what to do next to advancehttp://beccconference.org/  

BECC Conference   @ BECCconference @ jonfroehlich  yes! We'll be posting # BECC  keynotes in the coming weeks on BECCmedia youtube channel  View conversation

Kevin Luten   @ luten Exploring links between # gamification  and energy consumption# behaviorchange  at # BECC .

Mia Hermine Yamauchi   @ MiaGreenHermine # BECC  reading list from opening keyote @ hoffmanandy  Climate Wars, Pulley; Merchants of Doubt - Conway, tweet him for more!

clim8   @ oasensio

Getting ready for a cool session on Gamification in energy and behavior change. # BECC

Jon Froehlich   @ jonfroehlich Are the slides for @ HoffmanAndy  # BECC  keynote going to be posted online or better yet the video? Had a few requests...

Adam Meier   @ Adam_Meier Conference Organizers put together tweeting101 - hope its put to use! RT @ BECCconference  # BECC  Twitter 101 link:https://docs.google.com/document/d/1gz95IrHD0ztOpbtNIx16vEzPie6i2-RBkyhkJN9Qlys/mobilebasic   …

Edie Irons   @ shmeedie Don't call it a scientific fact, call it scientific consensus.@ hoffmanandy  # BECC

Mia Hermine Yamauchi   @ MiaGreenHermine At # BECC  with Sasa Kerkos after her long road to get scholarships and come from Helsinki, so glad you made it!pic.twitter.com/zhBx6m5H  View photo

KT   @ ktesduc Love when my professional - @ JLohrWines  - and academic -@ HarvardEXT  - worlds coincide! At Behavior, Energy & Climate Change conf. # BECC

BECC Conference   @ BECCconference # BECC  Twitter 101 link: https://docs.google.com/document/d/1gz95IrHD0ztOpbtNIx16vEzPie6i2-RBkyhkJN9Qlys/mobilebasic   …

BECC Conference   @ BECCconference

Share the # BECC  Twitter 101 with non-tweeting attendees via e-mail, linkedin, word of mouth, fax, messenger pigeon :)

Mieko A. Ozeki   @ mieko_ozeki Excited to learn more on behavior change work and relay it back to UVM. # BECC

Mica   @ grow_joy Great first talk. # becc

Edie Irons   @ shmeedie .@ hoffmanandy : Romney supporters more likely to have green home than Obama supps. Cuz they're rich + it's efficient, not bc it's green# BECC

Emily Sadigh   @ emilysadigh It is looking like public health framing is most successful for climate. Some feel manipulated by natl security framing! @ HoffmanAndy # BECC

Emily Sadigh   @ emilysadigh Some groups will agree they want "smart" or "hyperefficient" buildings, but say they don't want "green" buildings. @ HoffmanAndy # BECC

BECC Conference   @ BECCconference Great Q's from attendees from Garrison Institute, Swedish Embassy, UC Berkeley, Stanford, SMUD and more, thanks! # BECC

Climate Resolve   @ ClimateResolve action on # climatechange  will be a slow process similar to the abolition of slavery: http://green.blogs.nytimes.com/2010/10/27/a-cultural-barrier-to-action-on-climate-change/   … @ HoffmanAndy  # BECC

Emily Sadigh   @ emilysadigh Survey found Romney supporters more likely to have "green" home than Obama supporters b/c smart, efficient, energy-saving@ HoffmanAndy  # BECC

Emily Sadigh   @ emilysadigh Be nuanced re climate or people will bring in culture warriors ("Al Gore wants to teach your 1st grader his views," etc.) @ HoffmanAndy # BECC

Edie Irons   @ shmeedie I'm at the # BECC  conference in Sactamento. Behavior, Energy and Climate Change, all about changing behavior to promote sustainability.

Class 5 Energy   @ CLASS5Energy Question about how much early ed (k-12) can make a difference...we say it makes a big difference! Good habits start early # BECC

Michelle Vigen   @ CedarChelle At # becc  conference http://beccconference.org    in Sacramento, # behavior # sustainability  # energyefficiency

change catalyst   @ changecatalysts # climatechange  beliefs highly affected by political ideology, role of government, distrust in science @ HoffmanAndy  # BECC

Zanna Worzella   @ Zanna_Leigh Amazing talk by @ HoffmanAndy  at # BECC  - climate change is a cultural issue that has more to do w/our world views than the science behind it

Michelle Vigen   @ CedarChelle

# climatechange  a cultural issue, broaden the issue to include divergent worldviews. # becc  kicking off with a bang!

Edie Irons   @ shmeedie Questioner makes important point that US (and Canada maybe?) has way more climate skeptics. Climate skeptics here have more influence. # BECC

Ann Arney   @ annarney The U.S. is unique in its skepticism of climate change - why? Good question for @ HoffmanAndy  # BECC

Jamie Harkins   @ JamieHarkins Great talk by @ HoffmanAndy  - the climate change debate isn't about data or models, it's about fundamentally different worldviews. # BECC

Michelle Vigen   @ CedarChelle Great sociological perspectives from @hofffmanandy here at # becc , ideas to # moveforward

Sara K. Yeo   @ sarakyeo RT @ class5energy : RT @ annarney : Scientific process gives us facts - communication gives us behavior change # BECC

change catalyst   @ changecatalysts Amazing & disheartening presentation by @ HoffmanAndy  re: growing schism between # climate  change believers & non # BECC

Sara K. Yeo   @ sarakyeo We're doing lots work on perceptual filters & motivated reasoning if you want more! Follow @ nanowisc  @ brossardd  @ Scheufele @ uw_lsc  # BECC

Ann Arney   @ annarney Scientific process gives us facts - communication gives us behavior change # BECC

Climate Resolve   @ ClimateResolve # climatechange  is not just about the science, but about our worldviews. @ HoffmanAndy  # BECC

Edie Irons   @ shmeedie People can't accept climate change bc it challenges deeply held worldviews, not bc of science or CO2. It's ideological not rational# BECC

Jon Froehlich   @ jonfroehlich Thx @ HoffmanAndy  for his wonderful, thought provoking talk on climate change, ideology, culture & the complex social perspective.# BECC

molly k   @ MKconcentrate Climate change averse call us watermelons: green on outside, red on inside. We must engage in conversations to move past politics # becc

Sara K. Yeo   @ sarakyeo Great talk by @ hoffmanandy  on cultural values of climate change.# BECC

Sara K. Yeo   @ sarakyeo Tweeps, the hashtag is official! Thanks to Mia RT@ miagreenhermine : @ sarakyeo  Hey Sara, the official hashtag is# BECC  , great point!

molly k   @ MKconcentrate @ hoffmanandy  climate change issues/debate comparable to abolitionist movement - economic issues, quality of life, etc. # becc

Sara K. Yeo   @ sarakyeo Climate change as a massive cultural shift. @ hoffmanandy  # BECC

Mia Hermine Yamauchi   @ MiaGreenHermine @ sarakyeo  Hey Sara, the official hashtag is # BECC  , great point!  View conversation

Edie Irons   @ shmeedie Likening challenge of dealing w/climate change to abolishing slavery. Huge shift of worldview ahead of us, but we've done it before. # BECC

molly k   @ MKconcentrate Climate change is a cultural and behavioral issue - IDing barriers and implementing solutions. # becc

Sara K. Yeo   @ sarakyeo MT @ jonfroehlich : If u work on climate science as a scientist, do u become an advocate/public intellectual? What is legit engagement?# BECC

molly k   @ MKconcentrate What is accountability, for companies and for academics re: public engagement? # breakingitdown  # becc

Jon Froehlich   @ jonfroehlich Got it. Thanks! RT: @ MiaGreenHermine : @ jonfroehlich  Jon, use# BECC  hashtag so we can all find your tweets! :)

Jon Froehlich   @ jonfroehlich If you are working on climate science as a scientist, do you become an advocate or public intellectual? What is legitimate engagement?# BECC

Sara K. Yeo   @ sarakyeo @ MiaGreenHermine  We should decide on a hashtag, maybe?# BECC  or # BECC2012 ?

Jon Froehlich   @ jonfroehlich "If u are identified with a position, does this affect ur scientific objectivity?" Andrew Hoffman discussing climate change & science.# BECC

molly k   @ MKconcentrate These thoughts will def be more immediately useful at Thanksgiving with my family than my work! Thanks # becc  keynote

molly k   @ MKconcentrate Andrew Hoffman: walking us through talking ab climate change to those who disagree - issues of accountability. # breakingitdown  # becc

Sara K. Yeo   @ sarakyeo Yes! @ hoffmanandy : Science and scientific data is always socially and politically inflected. # BECC

BECC Conference   @ BECCconference "Considerations for the Academic Scientist" from # BECC  opening keynote w/Prof. Hoffman pic.twitter.com/rz4SbBe9  View photo

Sara K. Yeo   @ sarakyeo Take note academics .hoffmanandy: How do we draw the line between being an academic & a public citizen? How to define objectivity? # BECC

Sara K. Yeo   @ sarakyeo Michael Cacciatore will also be talking about motivated reasoning and perceptual filters on Wed at 10:30 am # BECC

UrbanTrans   @ UrbanTrans Keynote w/ Canadian reference on knowing audience via language. "Tar sands" vs "oil sands". Both refer to same thing, NOT position.# BECC

Mia Hermine Yamauchi   @ MiaGreenHermine @ jonfroehlich  Jon, use # BECC  hashtag so we can all find your tweets! :)  View conversation

Western Disposal   @ westerndisposal Can't wait to hear some ideas Jamie! RT @ jamieharkins : Here's where I am! RT @ CNTenergy : A great line-up at:http://beccconference.org/agendas/    # BECC

Sara K. Yeo   @ sarakyeo Motivated reasoning, the core of my dissertation @ hoffmanandy  stole my thunder ;-) For more evidence, come to my talk on Tues 10:30 am# BECC

BECC Conference   @ BECCconference @ IUSustain  will do, thanks for following # BECC  !  View conversation

Mia Hermine Yamauchi   @ MiaGreenHermine Broker frames: Vatican going climate neutral for equity; DoD reacts to climate change threat; beating China in clean tech # BECC

Ann Arney   @ annarney Technology and behavior change = sustainability insurance # BECC

Sara K. Yeo   @ sarakyeo

.@ hoffmanandy : Comm tactics. Know your audience (research matters). Ask right science Qs. Recognize emotion, move beyond data/models # BECC

IU Sustainability   @ IUSustain @ Meredith2787  Anxious to hear all about the Behavior Energy and Climate Conference # BECC  http://beccconference.org    ! Keep us posted.  View conversation

Sara K. Yeo   @ sarakyeo check out @ scheufele  & @ mcnisbet  polarization paradox http://ow.ly/fdT1G   @ hoffmanandy : pessimistic path = polarization # BECC  @nanosoc

Sara K. Yeo   @ sarakyeo .@ hoffmanandy : Debate about climate change is NOT about climate models. Debate is about social values. # BECC

Sara K. Yeo   @ sarakyeo .@ hoffmanandy : 7. role of government, 8. differing values and notions of morality # BECC  cultural values engaged by climate change 3/3

Sara K. Yeo   @ sarakyeo .@ hoffmanandy : 4. different conceptions of risk, 5. relationship to env, 6. discomfort with scenario of climate outcomes # BECC # BECC2012  2/3

Sara K. Yeo   @ sarakyeo .@ hoffmanandy : cultural values engaged by CC. 1. political ideology, 2. trust in market, 3. distrust in science & scientists # BECC  1/3

Sara K. Yeo   @ sarakyeo .@ hoffmanandy : Framing influences perception. "Green tech" or "green jobs" = govt intrusion in markets for many. # BECC # BECC2012

Sara K. Yeo   @ sarakyeo Media use matters! @ hoffmanandy  talking about information sources you trust. Knowledge deficit model doesn't work @nanosoc # BECC # BECC2012

Sara K. Yeo   @ sarakyeo Very similar to the work we do @nanosoc... @ hoffmanandy : belief in climate change is NOT a knowledge deficit issue # BECC2012  # BECC

Mia Hermine Yamauchi   @ MiaGreenHermine Culturally, accepting that we affect climate challenges traditional God role # BECC  # Hoffman  opening keynote pic.twitter.com/kEHmeqmq  View photo

Mia Hermine Yamauchi   @ MiaGreenHermine "With climate change, we have scientific consensus, but we're still working on social consensus." # BECC  # Hoffman  opening keynote

BECC Conference   @ BECCconference "Social fact - something we take for granted, that we teach to other people." # BECC

Peter Paz   @ pazpeter our very own @ aaronofgaul  will be presenting at the 2012 Behavior, Energy & Climate Change # becc  this week in CALI!! @ urbantrans

UrbanTrans   @ UrbanTrans Opening remarks talk about the great group gathered. A "young group" as noted by one speaker. # becc  # childrenareourfuture # generationcare

Climate Resolve   @ ClimateResolve Good morning from the # BECC  conference!

Jamie Harkins   @ JamieHarkins Here's where I am! RT @ CNTenergy : A great line-up at the Behavior, Energy, & Climate Change Conference:http://beccconference.org/agendas/    # BECC

CNT Energy   @ CNTenergy A great line-up at the Behavior, Energy, and Climate Change Conference this week: http://beccconference.org/agendas/    # BECC

Keels   @ Keelwick @ KarenHulvey  Thanks. CLT to ATL to Cali...would be better if we were on a # BECC  pilgrimage @ LindaRoberts  @ missiehd  @ CristiYork   View conversation

Carmen Barker Lemay   @ cbl_IG @ CedarChelle  Looking forward to your tweets here in London# BECC   View conversation

Karl Brown   @ 1 KarlBrown Lie discernment, childhood aspirations, & speed charades as # BECC kick-off ice breakers. Good job MCs @ MiaGreenHermine  and Michelle Vigen!

Mia Hermine Yamauchi   @ MiaGreenHermine # BECC  # beccbarnight  at de Veres irish pub, see you there!http://deverespub.com/?loc=Sacramento  

Mia Hermine Yamauchi   @ MiaGreenHermine

At # BECC  with @ sustainablist  Jason Trager who biked 100 miles to becc! pic.twitter.com/CzT1xfOB  View photo

BECC Conference   @ BECCconference # BECC  opening night charades winning tables!! Congrats becc stars! Thanks for your enthusiasm you guys are awesomepic.twitter.com/wrDG9EaH  View photo

BECC Conference   @ BECCconference # BECC  "chairs" doing the "chair pose" :) Susan, Frances and Chris!pic.twitter.com/t4lJ3S1W  View photo

change catalyst   @ changecatalysts Amazing first day @ Behavior Energy Climate Change Conference# BECC  talking community-based social marketing with @ dougcbsm

littleja2   @ littleja2 Who else is here? # BECC

Erik Peterson   @ epeter01 # BECC

Jamie Harkins   @ JamieHarkins Who else is here? # BECC

Jamie Harkins   @ JamieHarkins Boulder's in the house - so excited to be in Sacramento for # BECC 2012!

BECC Conference   @ BECCconference Reception tonight, at 7:00pm. Held in Regency A,B,C # BECC

Mia Hermine Yamauchi   @ MiaGreenHermine

The RAEL team has arrived for # BECC  ! pic.twitter.com/whgldtk9  View photo

Home Energy Magazine   @ HomeEnergyMag We're getting excited for the # BECC  conference this week!

BECC Conference   @ BECCconference Taking Amtrak to # BECC , running into BECCers along the way!# BECCcaravan  @ ebetsyphillips

Frances Sprei   @ fsprei On my way to # BECC ! I think it's going to be awesome.

9 Nov clim8   @ oasensio @ MiaGreenHermine  My twitter account is going public this weekend for the 2012 BECC conference. Hello to the other Precourt Fellows# BECC

8 Nov Alameda County   @ AlamedaCounty GREEN: Alameda County presents on award-winning # climate strategies @ BECCConference  Sacramento 11/14 # BECC :http://bit.ly/BECC12