Because Of You 2015

2

Opportunity to Build Brand Equity

Opportunity to:Thank Servicemen and Women Create positive brand responseBuild strong and loyal relationship with your customer

3

Sponsorship Opportunity

12 events, 1 per month through 2015 Vendor sponsored giveaways examples:

Home Makeover ( Furniture/ Home electronics/ Appliances)Exchange Gift CardsThe Latest Electronics

Giveaways conducted through Exchange Facebook pageAverage prize value $10,000

4

Advertising

Tabloid ad : vendor logo placementRadio Ad: calling out the giveaway and sponsor(s)EXTV ad: calling out the giveaway and sponsor(s)Theater Ad: 1 per monthPoster Inserts: in-store (WW Mainstore) Facebook Post: 1 per giveaway

Total value: $53,220

5

Tabloid Layout Sample

6

Full page adHighlighting

TheUpcoming

Contest/GiveawayFlexible ¼ to ½ Page Highlighting

Exchange/Military History

Flexible ¼ to ½ Page HighlightingPrevious Contest Winners

BECAUSE OF YOU SCHEDULE

7

YEAR AD WEEK AD DATES OFFER SUBMISION DEALINE Theme OFFER/CONTEST

201452

19 -24 Dec HB wrap-up / teaser for BoY

20153 9-15 Jan NOV 21 2014 Freedom Rings - BoY Kickoff8 13-19 Feb NOV 28 2014 President's Day - 16 Feb12 13-19 March DEC 10 201416 10-16 Apr DEC 24 2014 Air Force / Army Reserve Day - 14 April / 23 April21 15-21 May JAN 28 2014 Armed Forces Day - 17 May25 12-18 June FEB 5 2015 Army Birthday - 14 June29 10-16 July MAR 25 201534 14-20 Aug APR 29 201538 11-17 Sep MAY 27 201542 9-15 Oct JUN 24 201546 6-12 Nov JUL 22 2015 Veteran's Day - 11 Nov51 11-17 Dec AUG 26 2015 National Guard Birthday - 13 Dec

Questions??

ContactAntra Pande for sponsorship opportunities :Email: pandea@aafes.comPhone: 214-312-6734

8