Beauty Show - Summer 2013

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Sunsilk&Womans WorldPresents

Beauty Show 2013(Spring & Summer version)


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Sunsilk & Womans Worldpresents Beauty Show 2013 is a seasonal fashionshow of Different Hair Style & Makeover with different dresses from some local

fashion house / boutique / designers & Wedding Cloths for

Spring & Summer 2013.

Heres what makes our event unique: We aspire to promote Hair style /

Makeover and Fashion wears to the young energetic andenthusiastic target group.

Introduce and display the latest designs & fashion trend for the season. Youthful

fashion designers dream to leave a mark in the fashion industry. We want to

arrange this event as a canvas for this emerging fashion conscious young

talented group. This event will educate people to decide their nextstep for being more fashionable.

Beauty Expert and fashion designers will talk with the audience. We will be

focusing on a specific niche crowd who are capable of buying the exclusive

collections from the participating brands.

The event will be based on invites only.

Event Brief


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Event PartnersHair Solution Partner

Sunsilk

Makeover Partner Womans World

Event Partner

Market Access Providers Limited

Fashion House / Boutique Moons Boutique Cheq Ghungru

O2 Shoppers World Roop Milan Freeland Ecstasy


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Venue:Lakeshore Hotel

Date: Sunday 24th February 2013

Time: 7:30pm -9:30pm

Guests Capacity (Invites only): 500

Venue details


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Pre Activity

Partner finalization

Press release

Press & Magazine adv.Billboards

Invitation card

Social Media Attachment


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Pre Hype

Involving general consumer. For that there will be

Sunsilk Facebook Campaign where general peoplewill get a chance to be the model for the fashion show

::Contest Detail::

The interested persons will take part by uploading their

photographs in the sunsilk facebook page and statethat why they are beautiful in two lines. And wellchoose 15 or 20 contestant wholl be trained andprepared for the fashion by our choreographer.

There will be sunsilk booth , both in the universitycampus and womans world where BP will give a littlebrief about the product and also provide the contest

detail.


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Event Activity

Makeover & Hair style grooming session / Demonstration byKona Alam / Sunsilk Beauty Expert.

Fashion Show

Audience Engagement & Live Demonstration by the experts.


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Fashion Show Theme Different summer dress from different

Houses. Different Dress houses mighttake a booth & pay for the quene.

All the quenes will be designed withthe focus point of hair style &makeover.

Each quene will be explained beforeor after the walk of the model.


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Guests

University Student (may b through a campaign or a visit tosome campuses we can distribute invitation)

Young Corporate (Same way we will visit some corporatehouse and invite young executives).

Most guests are Gulshaniser.

Some invitation can be distributed through a Newspapercampaign.


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Decor


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Fashion Show Model

Main Models:

Ruma, Lisa, Tumpa,Mou, Emi, Raisa, Risila,

Isha, Irin


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Possible Branding & Consumer

Engagement

Booth

50 Invites

Back drop/ Side drop

Logo on Invitation Card

Banner / Festoon / Banner


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Media Promotion

Video / Still Promo on Facebook

Chanel 24 / 71 / SA TV (during News)

Ice Today / MW Magazine / Purple

Press Release / Reporting / Coverage

Radio Foorti / ABC / Dhaka FM


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Thank You

Documents

Beauty Show - Summer 2013