Beauty Fashion March 2013

A NATURAL LOOKING TAN TO SUIT EVERY SKIN TONE

BEAUTY FASHION®

www.beautyfashion.com

MARCH 2013

BF-MARCH_cover.indd 1 3/13/13 7:41 PM

*84310*

DOC PATH: Production:Volumes:Production:ESTEE_LAUDER:ESTEE_LAUDER:ADVANCED_NIGHT_REPAIR_EYES:84310_12M_1054878_BEAUTYFASHION_SP:DOCS:84310_12M_1054878_BEAUTYFASHION_SP2r IMAGES:ANREyeSerumNA_DPS_SP13_SWOP_REL.psd CMYK 154 ppi 46.73% Up to Date Production:ESTEE_LAUDER:_MASTER_ART:ESTEE_LAUDER:ADVANCED_NIGHT_REPAIR:FROM IMTECH 11_28_12:ANREyeSe-rumNA_DPS_SP13_SWOP_REL.psd 2005 EL KO.eps 92.5% Up to Date Production:ESTEE_LAUDER:_MASTER_ART:ESTEE_LAUDER:ADVANCED_NIGHT_REPAIR:FROM CLIENT 11_27_12:2005 EL KO.eps EsteeLauder_QR_04.eps.eps RGB 800 ppi 37.5% Up to Date Production:ESTEE_LAUDER:_MASTER_ART:ESTEE_LAUDER:ADVANCED_NIGHT_EYE:EsteeLauder_QR_04.eps.epsFONTS:Optima Roman, Demi Type 1 TT Slug OTF Bold OpenType

FILE: 84310_12M_1054878_BEAUTYFASHION_SP2rSO5 Artist: T Fontaine

SO5#: 84310Client: Estee LauderBrand: ANR EYEJob Name: FY 13 SPRING ANR EYEJWT #: EL 1054878Campaign: FY 13 SPRING ANR EYE SPREADProof: 2 Page: 1

PP: Debra BucarPM: Stan Dross AD: Rico FrederickECD: NoneCD: Vito CaramiaCW: NoneAE: None

Saved: 1-4-2013 12:45 PMPrinted: 1-4-2013 12:45 PMPrint Scale: NonePrinter: AbbottMedia: PrintType: MagazineVendor: Imtech

INKS: Cyan Magenta Yellow Black

INK DENSITY: None

Safety: 16” x 10.125”Trim: 16.75” x 10.875”Bleed: 17” x 11.125”Gutter: 0.75”

Pub Date: 3/13Publication: BEAUTY FASHIONAd#: EL 4190

este

elau

der.

com

©

201

3 Es

tée

Laud

er In

c. NEW

ART FROM IMTECH INSERTED

QR CODE AND COPY DO NO SCALE

Now, a youth-infusing serum for eyes.

New. AdvancedNight Repair Eye Serum Infusion Fact: Everyday pollution can damage the delicate eye area and accelerate visible aging.

Now, discover this super-potent serum with anti-pollution technology to help significantlyinhibit the appearance of visible damage from environmental assaults. Eyes look beautiful, luminous, younger.

Tested and proven: Dramatically reduces the look of fine lines, wrinkles, dark circles, dryness and puffiness.

Inspired by DNA Research. 20+ Patents Worldwide.

FTP TO IMTECHTAF • 01-04-12

NEW

See the science behind this revolutionary youth infusion.

S:16”

S:10.125”

T:16.75”

T:10.875”

B:17”

B:11.125”

F:8.375”

FS:7.625”

F:8.375”

FS:7.625”

March_EsteeLauder-AdvNightRepair-spread.indd 1 3/12/13 6:55 PM

*84310*

DOC PATH: Production:Volumes:Production:ESTEE_LAUDER:ESTEE_LAUDER:ADVANCED_NIGHT_REPAIR_EYES:84310_12M_1054878_BEAUTYFASHION_SP:DOCS:84310_12M_1054878_BEAUTYFASHION_SP2r IMAGES:ANREyeSerumNA_DPS_SP13_SWOP_REL.psd CMYK 154 ppi 46.73% Up to Date Production:ESTEE_LAUDER:_MASTER_ART:ESTEE_LAUDER:ADVANCED_NIGHT_REPAIR:FROM IMTECH 11_28_12:ANREyeSe-rumNA_DPS_SP13_SWOP_REL.psd 2005 EL KO.eps 92.5% Up to Date Production:ESTEE_LAUDER:_MASTER_ART:ESTEE_LAUDER:ADVANCED_NIGHT_REPAIR:FROM CLIENT 11_27_12:2005 EL KO.eps EsteeLauder_QR_04.eps.eps RGB 800 ppi 37.5% Up to Date Production:ESTEE_LAUDER:_MASTER_ART:ESTEE_LAUDER:ADVANCED_NIGHT_EYE:EsteeLauder_QR_04.eps.epsFONTS:Optima Roman, Demi Type 1 TT Slug OTF Bold OpenType

FILE: 84310_12M_1054878_BEAUTYFASHION_SP2rSO5 Artist: T Fontaine

SO5#: 84310Client: Estee LauderBrand: ANR EYEJob Name: FY 13 SPRING ANR EYEJWT #: EL 1054878Campaign: FY 13 SPRING ANR EYE SPREADProof: 2 Page: 1

PP: Debra BucarPM: Stan Dross AD: Rico FrederickECD: NoneCD: Vito CaramiaCW: NoneAE: None

Saved: 1-4-2013 12:45 PMPrinted: 1-4-2013 12:45 PMPrint Scale: NonePrinter: AbbottMedia: PrintType: MagazineVendor: Imtech

INKS: Cyan Magenta Yellow Black

INK DENSITY: None

Safety: 16” x 10.125”Trim: 16.75” x 10.875”Bleed: 17” x 11.125”Gutter: 0.75”

Pub Date: 3/13Publication: BEAUTY FASHIONAd#: EL 4190

este

elau

der.

com

©

201

3 Es

tée

Laud

er In

c. NEW

ART FROM IMTECH INSERTED

QR CODE AND COPY DO NO SCALE

Now, a youth-infusing serum for eyes.

New. AdvancedNight Repair Eye Serum Infusion Fact: Everyday pollution can damage the delicate eye area and accelerate visible aging.

Now, discover this super-potent serum with anti-pollution technology to help significantlyinhibit the appearance of visible damage from environmental assaults. Eyes look beautiful, luminous, younger.

Tested and proven: Dramatically reduces the look of fine lines, wrinkles, dark circles, dryness and puffiness.

Inspired by DNA Research. 20+ Patents Worldwide.

FTP TO IMTECHTAF • 01-04-12

NEW

See the science behind this revolutionary youth infusion.

S:16”S:10.125”

T:16.75”T:10.875”

B:17”B:11.125”

F:8.375”

FS:7.625”

F:8.375”

FS:7.625”

March_EsteeLauder-AdvNightRepair-spread.indd 2 3/12/13 6:55 PM

ww

w.n

inar

icci

.co

m

Eau de Parfumpradacandy.com

for him, for her

ww

w.p

acor

aban

ne.c

om

THE NEW FRAGRANCE FROM PRADAPRADA.COM

LUNA ROSSA CHALLENGER OF THE 34TH

AMERICA’S CUP

PuigBeautyFashion311d.indd 1 3/11/13 3:55 PMMarch_EsteeLauder-AdvNightRepair-spread.indd 1 3/12/13 6:58 PM

ww

w.n

inar

icci

.co

m

Eau de Parfumpradacandy.com

for him, for her

ww

w.p

acor

aban

ne.c

om

THE NEW FRAGRANCE FROM PRADAPRADA.COM

LUNA ROSSA CHALLENGER OF THE 34TH

AMERICA’S CUP

PuigBeautyFashion311d.indd 1 3/11/13 3:55 PMMarch_EsteeLauder-AdvNightRepair-spread.indd 2 3/12/13 6:58 PM

AT-COUNTER

34 A Walk On The Line Side…With AMOREPACIFIC

THEBEAUTYBIZ

10 Beauty Flash

14 Maggie Ciafardini Helms PZ Cussons Beauty In The Americas

16 Industry Ear

20 The NPD Group And CEW Present “Hot Off The Press”

TheBeautyIndustry’s2012YearInReviewAndTrendspotting

23 Garnier’s10-YearSuccessStory

26 IvankaTrumpFragranceAtMacy’s

27 UK’sMailOnline ADigitalJuggernautStateside,Too

28 Hope For A Cure BeyondBeautyBenefitsOCDResearch

30 As I See It -Wendy Liebmann

35 The Elements Of Beauty

37 ScentWorld™ Sets Records At 4th Annual Conference

38 A Fragrance/Food Odyssey

© 2013 BY BEAUTY FASHION. No reproduction of material contained herein without express permission of the copyright owner. Reproduction by photographic or any method will be treated as willful violation of the copyright laws.

On the cover:St. Tropez is the premiere self tan brand that provides a healthy, natural-looking bronze glow. For over a decade, our award-winning products have been the choice of celebrities on and off the red carpet. Our extensive range of products allows you to customize a tan that is right for you—a subtle golden glow or a deep, dark tan—and everyone from the fairest to the deepest complexions can enjoy beautiful, radiant skin. We are more than self tan; we’ve created a new category in skin finishing—to reveal gorgeous, glowing skin. Our award- winning Aromaguard™ Fragrance Technology virtually eliminates that tell-tale self tan aroma. Easy to apply and long-lasting, you’ll never get dressed…or undressed without St. Tropez.

BEAUTY FASHION®

MARCH 2013 • VOLUME 97 • NUMBER 3

A NATURAL LOOKING TAN TO SUIT EVERY SKIN TONE

BEAUTY FASHION®

www.beautyfashion.com

MARCH 2013

28

20

34

BF-MARCH_TOC.indd4 3/13/138:10PM

482229cln_EBClinical_SP_B C M Y KF12Dom_TT_EBClinical_SP_B.indd

© C

liniq

ue L

abor

ator

ies,

LLC

Visibly reduces dark spots equal to a leading prescription ingredient.Just 4 weeks to a more even skin tone. At 12 weeks, a confi rmed 58% improvement.Even traces of acne past will be improved. On all skin tones.

Here’s our promise. Use Even Better Clinical Dark Spot Corrector twice a day, never forget the sunscreen. And get results you will see.

What does a 58% improvement look like? See it now at clinique.com/evenbetter

Clinique-EBC_Serum_BF.indd 1 10/9/12 10:37 AM

THEPARTYSCENE

49 On The Avenue

THELATESTLAUNCHES

18 CHANEL’sChoices:CocoMademoiselle AndMascara

18 MarcJacobs’DaisyChain

24 SecretAgent

25 EstéeLauderCruisingTheCaribbean

32 L’EspritFrançaise A French Flirt

33 Diorama:GlossAndGlamour

39 Shiseido’sMaskeradeBallAndBrightIdeas

40 SephoraAndPantone Wearing The Green

49 CalvinKlein’sSummerVacation He Sells Seashells By The Seashore

56 BottegaVeneta’sWaterfall

FOREIGNCORRESPONDENTS

41 BrazilBeautyBrief -Fernanda Bonifacio

REGIONALCORRESPONDENTS

42 SouthFloridaScene -Kay Renz

43 AtlantaPeach -Toni M. Lublin

EVERYMONTH

8 Editorial

10 ComingUp

BEAUTY FASHION®

MARCH 2013 • VOLUME 97 • NUMBER 3

26

14

27

BF-MARCH_TOC.indd 6 3/13/13 8:10 PM

Client:

Project:

Campaign:

Creative:

AE:

Christian Dior - 305306

2013 Dior

March Pubs - Dior Ad Work

Miss Dior

LL

Publication:

IO #:

Issue:

Ad Type:

Proofs:

Beauty Fashion and Cosmetic World

None

2013-03(Mar)

P4CB

B: = 8.625” x 11.125”

T: = 8.375” x 10.875”

S: = 7” x 10”

1

Ship Info: Beauty Fashion and Cosmetic World

Beauty Fashion

16 E. 40th St. (Suite 700)

New York, NY 10016

Attn: Advertising Production Dept - Debra Davis

T: 212-840-8800, x245

E: [email protected]

Contact Erica Ventura with any questions regarding these materials.ph: 646-929-5060 email: None

33 East 17th Street, New York, NY 10003 • 646-230-1900

K100 K75 K50 K25 C100 C75 C50 C25 M100 M75 M50 M25 Y100 Y75 Y50 Y25 R100 R75 R50 R25 G100 G75 G50 G25 B100 B75 B50 B25PAPER

DIO

R.C

OM

S:7”S:10”

T:8.375”T:10.875”

B:8.625”B:11.125”

305306_Dior-MD_BeautyFashion_Mar2013_P4CB.indd 1 2/26/13 10:28 AMMarch_Dior-MissDior.indd 1 3/12/13 6:36 PM

MARCH 2013 / / BEAUTY FASHION8

George LedesPresident and CEO

EDiTORiAL

It’s all about global reach and international brands this month as Beauty Fashion highlights up-and-coming brands from around the globe—PZ Cussons Beauty and AMOREPACIFIC—that are now in the US. We have given them major coverage as they seek to expand their presence on the American retail scene.

Also on the subject of retail, please take note of this month’s “Beauty Flash,” which features Aramis and Designer Fragrances teaming up with Saks Fifth Avenue for the launch of the Marni fragrance—just the latest in a long line of fragrances that underscores the enduring and successful partnership between Saks and The Estée Lauder Companies.

Thank you again for all of your support, and look for us at retail in the coming weeks. There is no better time to be in-store and at-counter than springtime.

See you soon…

THINK GLOBAL, ACT LOCAL

BF-March 2013_Editorial-new.indd 8 3/13/13 8:11 PM

P&G-D&G-PourHomme_ad_BF.indd 1 3/14/13 10:39 AM

THEB

EA

UT

YB

IZ

APRIL

phot

o by

M. M

cVei

gh

phot

o by

M. M

cVei

gh

phot

o by

M. M

cVei

gh

phot

o by

M. M

cVei

gh

phot

o by

M. M

cVei

gh

phot

o by

M. M

cVei

gh


MARNI FRAGRANCE DEBUTS AT SAKSSaks Fifth Avenue’s Steve Sadove and Ron Frasch (r.) with Consuelo Castiglioni and The Estée Lauder Companies’ Fabrizio Freda

Victorinox Swiss Army’s Becky Spalthoff, Jason Gellen and Debra Vittone

A store tour

with Victorinox

Beauty Ball celebrates March of Dimes’ 75th Anniversary

Interview with InterParfums Luxury Brands’ new Chief Executive Officer

Stanislas Archimbault

Saks Fifth Avenue celebrated the exclusive launch of Marni’s first fragrance with a private event at the New York flagship store hosted by Marni Designer Consuelo Castiglioni. Ms. Cas-tiglioni involved herself in every step of the Marni fragrance creation process. She worked closely with Givaudan’s Perfumer Daniela Andrier to create a subtly addictive and time-less olfactory experience.

The fragrance, introduced by Aramis and Designer Fragrances, evolved under Ms. Casti-glioni’s direction to a final olfactory narrative with a multifaceted subtleness. Veronique Gabai-Pinsky, Group President of Aramis Designer Fragrances, praised the “amazing partnership” with Saks Fifth Avenue as well as Ms. Castiglioni’s guidance, which “helped us go where we didn’t think we could go.”

Caroline Castiglione (c.) and Gianni Castiglioni (2nd r.) with Mr. Sadove, Consuelo Castiglione and Mr. Frasch

Mr. Sadove and Consuelo Castiglioni with Saks Fifth Avenue’s Deborah Walters

Consuelo Castiglioni and Mr. Freda with Aramis and Designer Fragrances’ Veronique Gabai-Pinsky

Consuelo Castiglioni (c.) with Saks’ Ondine Lamstein and Wendy Gottfried

Mr. Sadove, cuffed with a Marni bracelet blotter, chats with Saks’ Suzy Johnson and Karyn Benvenuto.

Aramis and Designer Fragrances’ Carol Russo and Andrea Goris

Caroline and Consuelo Castiglioni stand by Saks’ window devoted to Marni fragrance. BF

Beauty Flash March 2013-CS6.indd 10 3/13/13 7:46 PM

80 70

70 100

10.2 7.4

7.4100

100 100

100 100

60100

10070

7030

30100

100 60

100 100

100 100

70 70

30 30

100 100

6070

70 40

70 70

30 30

100 40

100 40

40 100

10 40

4020

70 70

3.1 2.2

2.270

40 40

75 66

6650

40 40

25 19

19B

0 0

0 0

10070

30100

1025

5075

90100

100 60

10070

30100

6040

70 40

7030

100 40

40 100

40 100

40 70

4070

40 40

340

70 40

70 40

40100

60A

3%IS

O 12647-7 D

igital Control S

trip 2009

7998_Beauty Fashion-March_r1.indd 1 1/4/13 6:44 PMMarch_Shiseido.indd 1 3/12/13 6:50 PM

CONTRIBUTING editors&columnistsCONTRIBUTING EDITORS

ItalySimona [email protected]: +39-06-59887673

FranceSarah [email protected] Fax: 011-331-45885386

AustraliaAndrea [email protected]

GermanyHeide [email protected] Fax: 011-49-621-400-6065

Marc [email protected]

UKLorraine [email protected] Brazil

Fernanda [email protected]

SpainJulia [email protected]

REGIONAL COLUMNISTS

San Francisco, CARaphaella Barkleytel.: (775) 849-7724 [email protected]

Seattle, WAMary Elizabeth Cronintel.: (206) [email protected]

Colorado Hilary Martintel.: (303) 499-6244fax: (303) [email protected]

Houston, TXMary Sittel./fax: (713) [email protected]

Boston, MABrittany Jasnofftel.: (617) [email protected]

Chicago, ILLisa D. Lenoirtel.: (773) 643-0238 [email protected]

Atlanta, GAToni M. Lublintel.: (404) [email protected]

Raleigh, NCBridgette A. Lacytel.: (919) [email protected]

Washington, DCBernadette Lacytel.: (571) [email protected]

Los Angeles to La Jolla, CALynn D. Ludlamtel.: (760) [email protected]

South FloridaKay [email protected]

Dallas/Fort Worth, TXNormita Joventel.: (214) [email protected]

Richmond, VAEmily [email protected]

BF-MARCH_Columnists.indd 12 3/13/13 8:10 PM

www.sttropeztan.com

A NATURAL LOOKING TAN TO SUIT EVERY

SKIN TONE

ST.TROPEZ’S AWARD-WINNING SELF TAN BRONZING MOUSSE DELIVERS AN INSTANT, STREAK-FREE BRONZE GLOW THAT LASTS FOR DAYS.

Available at

ADS.indd 1 13/03/2013 15:22St.Tropez_ad_BF.indd 1 3/13/13 1:42 PM


THEB

EA

UTY

BIZ

THEB

EA

UTY

BIZ

PZ Cussons was founded in 1884 by two traders, George Paterson and George Zochonis as Pater-

son, Zochonis and Company Ltd. in England. “They had a lot of personal-care products, soaps, detergents and household goods,” Ms. Ciafardini explained. The company was renamed PZ Cussons Plc. In 2002 and more recently they purchased beauty brands, including Charles Worthington, The Sanctuary Spa brand and St. Tropez. Following the formation of PZ Cus-sons Beauty LLP in 2011, the com-pany acquired Fudge, an Austra-lian hair brand.

“It’s great to have a parent com-pany that not only has the funds to help us but has the patience to want us to grow slowly and surely,” Ms. Ciafardini affirmed. “The North American division, especially the US, is a major focus of PZ Cussons Beauty going forward.”

She maintains “it is important to let the retailers know about the corporate heritage of PZ Cussons Beauty, which shows a consistent effort and support system. Howev-er, the consumer becomes more emotionally attached to a product and a brand. I am product- and brand-loyal, so I want it to be all about the efficacy of the products.”

“When St. Tropez was acquired by PZ Cussons Beauty, Michelle Feeney was heading the brand. She was asked to stay on to merge all of the beauty brands,” Ms. Ciafardini contin-ued. “Michelle and I had worked together in the past at The Estée Lauder Companies, and she asked me to start a beauty division in North and South America. I was very excited to take on this role because I love being entrepre-neurial and I love Michelle.”

“Michelle is an expert in public relations and commu-nications, having formerly headed up global communi-

cations for M·A·C worldwide,” Ms. Ciafardini informed. “She understands the value of getting the word out in a creative way. We are working with two PR companies in the US and one in Canada who are helping consumers discover our products through targeted brand messaging.”

“There is a diversity of brands in the PZ Cussons Beauty portfolio,” she noted, “but there is a common thread

among all of them—accessible luxury. We want to bring profes-sional results to the consumer at home. There is a different custom-er for each brand.”

“St. Tropez is our core brand. For the customer who wants to look fabulous with a glow that lasts year round, they can use St. Tropez products to get the glow. You can apply St. Tropez at home and look like you’ve had a profes-sional spray tan.”

Ms. Ciafardini never thought she needed St. Tropez because “I’m Italian and have color to my skin. But when I use St. Tropez, it just gives my skin a flawless, even finish. We call it skin-finishing. Along with hair styling and make-up, St. Tropez produces flawless skin from head to toe. St. Tropez is PZ Cussons Beauty’s celebrity brand and has drawn many super-

stars as customers.The strategy for the St. Tropez collection has been very

successful in the US, she said. “We seeded the brand on QVC to educate the consumer. We started at Sephora with 30 doors in 18 inches of space two years ago, and are now in all Sephora stores with between four to six shelves in full linear in skincare. We also see a big oppor-tunity for St. Tropez in Canada where we are launching with 36 Sephora stores.”

HELMS PZ CUSSONS BEAUTY IN THE AMERICAS

Beauty Fashion sat down with Maggie Ciafardini, Managing Director, The Americas, at PZ Cussons Beauty, to discuss her vision for the brands in the company’s portfolio and how she is raising consumer awareness going forward. Ms. Ciafardini also visited two Sephora stores, which is an important channel of distribution for PZ Cussons Beauty’s St. Tropez line.

PZ Cussons Beauty’s Maggie Ciafardini

(Continued on page 19)

MAGGIE CIAFARDINI

PZ Cussons-CS6.indd 14 3/13/13 8:01 PM

Experience the excitement of our creative process;from discovery through development, to the emotional

pleasure and celebration of the final product.Join us and enjoy the journey.

www.givaudan.com

Givaudan-new.ad_CW.indd 1 6/16/10 12:32:09 PMGivaudan_CW-new.indd 1 5/29/12 10:49 AM


THEB

EA

UTY

BIZ

THEB

EA

UTY

BIZ

INDUSTRY EARMarch of Dimes celebrates its 75th anniversary with beauty industry partners at the 38th Annual Beauty Ball. CBS 2 Co-anchor Kristine Johnson will emcee the dinner program, which includes an auction led by CK Swett of Phillips de Pury, and a “dance party” headlined by deejay DJ Cassidy.

Lancôme partners with fashion designer Jason Wu for a collection that will be in stores in September. Silvia Galfo, SVP of Marketing at Lancôme maintains, “by part-nering with Jason, we are able to reach an even more fashion-savvy and sophisticated woman.”

The Pratt Institute Art of Pack-aging Award Gala, benefiting the Marc Rosen Scholarship and Education Fund for Packaging by Design at Pratt Institute will honor Veronique Gabai-Pinsky and the Aramis & Designer Fragrances division of The Estée Lauder Companies for its out-standing commitment to pack-age design on April 30, 2013.

Fashion Fragrances & Cosmetics Ltd. Is celebrating the 65th anni-versary of FRACAS de Robert Piguet. A gala party will be held during Esxence in Milan, Italy, on March 23 to honor FRACAS.

Suzi Weiss-Fischmann, Co-Founder & Artistic Director of OPI Products Inc. will be the Honoree at the Delete Blood Cancer Gala at Cipriani Wall Street on May 1, and Harper’s Bazaar’s Editor in Chief, Glenda Bailey, will pres-ent the award. The event will benefit Delete Blood Cancer DKMS, the world’s largest bone marrow donor center.

Mark your calendar for beauty’s biggest product develop-ment event, HBA Global Expo & Conference taking place June 18-20, 2013 at the Javits Center in New York. Visit www.hbaexpo.com for more information, as well as updates on monthly educational Webinars and the Inter-national Package Design Awards (IPDA) recognizing the best in beauty and personal-care packaging innovations.

Symrise acquires the Belmay Group’s global fragrance activities. This will expand the company’s focus on fine fragrances, personal care and air care.

Symrise has strengthened its creative pool with the addition of Dr. George Preti from the Monell Chemical Senses Center, Philadelphia, PA, to its Scientific Advisory Board for Fragrances and Oral Care.

NIVEA USA developed a new “design language” to revamp the look and feel of the brand’s packaging and create a new logo. The newly-designed NIVEA products are available now at food, drug and mass merchandisers nationwide.

The Finalists breakfast for The Fragrance Foundation Awards 2013 will be at the Mandarin Oriental in New York City on April 19. RSVP to [email protected].

Cosmetic Executive Women (CEW) has partnered with 24 Seven in a national study to examine the state of careers in the beauty industry. The survey will provide insight on the attitudes and behaviors of those working in the industry.

Avon has appointed David Powell as Senior Vice Presi-dent of Business Transformation & Global Supply Chain. Mr. Powell reports to Sheri McCoy, Avon’s Chief Executive Officer, and will join the company’s Executive Committee.

LUXE PACK NEW YORK 2013 will add more exhibit space and exhibitors to its show to be held May 15-16 at Manhattan’s Altman Building and Metropolitan Pavilion.

OPI Spokeswoman Danica Patrick was the first woman to win a pole position in NAS-CAR’s premier division. Ms. Patrick stars in the OPI ad campaign with the theme “Endur-ance.”

Anne Fulenwider, Editor-in-Chief of Marie Claire, announced that Jennifer Goldstein has been named Executive Beauty and Health Editor.

Duane Reade has expanded its digi-tal and social footprint through its integration with Ingress, a multiplayer location-based mobile game from Niantic Labs at Google.

Only 4% of all Americans aged 15 to 25 think that a brand page on Face-book is a credible source of informa-tion about the product, according to an InSites Consulting survey.

Veronique Gabai-Pinsky

NIVEA’s newly-designed packaging across all products

Danica Patrick

Duane Reade has part-nered with Ingress.

March 2013 Industry Ear-CS6.indd 16 3/13/13 7:57 PM


Sun & Skin Care Research (SSCR, LLC) has completed the acquisition of the sunscreen brand Bull Frog.

Italian Model Bianca Balti stars as the classic Mediterranean beauty in the advertising cam-paign for Dolce & Gabbana’s Light Blue fragrances. The campaign was directed by Mario Testino.

L’Oréal’s Chairman and Chief Executive Officer Jean Paul Agon reported that”2012 was a good year for L’Oréal on many fronts.” Sales were +10.4% based on reported figures; +6.2% excluding currency fluctuations and +5.5% like-for-like. Operating profit was +12.3% at 16.5% of sales; net profit after non-controlling interests was +17.6%; net earnings per share were +13.6% at 4.91 euros; dividend +15% at 2.30 euros and net cash flow +26.4% at 2.58 billion euros.

Mr. Agon declared that 2012 accelerated the Group’s internationalization as the “New Markets” became the number-one geographic zone.

Women in Flavor & Fragrance Commerce (WFFC) announced the 2013 scholarship award recipients.

Laruen Musumeci received the 2013 Rita Flynn Memo-rial Fragrance Scholarship Award. Kayla Babbush was given the 2013 WWFC Flavor Scholarship Award.

Aveda highlights April as Earth Month by setting a goal to raise $5 million in 30 days for the protection of clean water. The Aveda Light the Way Candle—sold exclusively

during April for the price of $12.00—is one of the brand’s fundraising vehicles.

Lane Bryant’s new 7,835 square-foot flagship store is located on 34th Street in New York City, near Herald Square. Customers will experience a new look consistent with the recent branding efforts offering Fashion for every day. Style just for you.

Procter & Gamble (P&G)’s Olay kicked off a special online contest that seeks ideas and

proposals to reinvent its Olay Pro-X line of skincare products. The contest, with a first prize of $5,000, is open to residents of the US and Canada. The goal of the contest is to defy expectations and reinvent Olay Pro-X for beauty-involved skincare shoppers.

Glamour has debuted Glam Belleza Latina, a new title under the magaz ine ’s umbrella, targeting the next generation in beauty for Latina women. The first issue’s cover features Jenni-fer Lopez with an article on her life, love and the diverse beauty found in Hispanic culture.

INDUSTRY EAR

Title March 2013 March 2012 % of Diff. YTD 2013 YTD 2012 % of Diff.

Allure 122.19 144.20 -15.26 294.97 274.15 7.59

Cosmopolitan 142.38 116.97 21.72 298.16 265.64 12.24

Elle 332.48 313.96 5.90 552.09 499.38 10.56

Glamour 160.31 182.07 -11.95 290.77 289.52 0.43

Harper’s Bazaar 330.90 271.98 21.66 452.66 365.90 23.71

InStyle 360.92 347.04 4.00 558.70 531.85 5.05

Lucky 102.28 106.24 -3.73 175.19 174.50 0.40

Marie Claire 208.26 179.86 15.79 322.30 287.25 12.20

Vogue 456.86 442.44 3.26 671.02 637.61 5.24

W 210.00 203.50 3.19 327.97 309.50 5.97

MIN’S Monthly Boxscores Source: Media Industry Newsletter <<>> 2013.

The good news for Elle, Harper’s Bazaar, InStyle, Marie Claire, Vogue and W is that they all had advertising-page strong first quarters in 2013. The bad news is that all were down in newsstand sales in second-half 2012. That nega-tive trend reflects nearly the entire magazine industry.Steve Cohn, Editor in Chief, Media Industry Newsletter

Glam Belleza Latina debuts.

The new Lane Bryant store on 34th Street

March 2013 Industry Ear-CS6.indd 17 3/13/13 7:58 PM


THEL

AT

ES

TLA

UN

CH

ESTH

ELA

TE

ST

LAU

NC

HES

BF

CHANEL sizes up the Spring/

Summer season with a new 6.8-oz. limited edition of the Coco Made-moiselle Eau de Pa r f u m S p r ay, priced at $195.00. (The 1.7-oz. Eau de Parfum Spray retails for $85.00.)

The Duo Se t offers a 6.8-oz. Moisturizing Body Lotion paired with the 1.7-oz. Coco Mademoiselle Eau de Parfum Spray for a complemen-tary reinforcement to the fragrance.

Both are housed in the signature CHANEL packaging for $135.00.

A sensually scented body requires a sensual eye, and Le Volume de CHANEL delivers just that: dramatic mascaras in two new drop-dead shades—bold purple and modern blue. They are accompanied by the “Snowflakes” spiral brush that combines long bristles to evenly coat the lashes, and small ones to separate and build volume ($30.00).

All the products above are available this month at specialty and select department stores, as well as on chanel.com.

CHANEL’S CHOICES: COCO MADEMOISELLE

AND MASCARA

Le Volume de Chanel mascara with “Snow-flakes” spiral brushes

“Daisy, Daisy, give your answer, do!I’m half crazy, all for the love of you!

Marc Jacobs, with a song in his heart, says it with flowers this season. His two limited-edition offerings—sun-splashed offshoots of the iconic Daisy fragrance provide an answer. Both scents in the Daisy Marc Jacobs Sun-shine Edition are floral and fruity, feminine and flirta-tious, and both are the creations of Harry Fremont of Firmenich.

First up is the golden-hued Daisy Sunshine with top notes of red currant, guava and juicy manda-rin. Its heartbeat is a bou-quet combining lily of the valley, violet and lychee that dries down to base notes of apricot skin, blonde woods and musks. It is priced at $65.00 for 1.7 oz.

The second scent—the lemonade-pink Daisy Eau So Fresh—is playful, if headier and fruitier than the original Daisy fra-grance, as evidenced by its composition. Its top notes of strawberry, apple blossom and pink grape-fruit blend into mid-notes

of jasmine petals, day lily and rose. The base notes consist of violet leaf, white oak moss and amber wood. The 2.5-oz. eau de toilette spray retails for $75.00.

Daisies bloom from their bottle caps and a multicolored daisy chain adorns the bor-ders of the glossy white outer cartons.

Both will be avail-able this month at specialty retailers nationwide. BF

MARC JACOBS’

DAISY CHAIN

Daisy Sunshine

Daisy Eau So Fresh

Coco Mademoiselle Eau de Parfum Spray

Chanel Choices/Marc jacobs.indd 18 3/13/13 8:34 PM


According to Ms. Ciafardini, Latin America is a critical market for St. Tropez, which works well on all skin types. It has been launched in Mexico and is about to enter the Brazilian market. “We have hired a Latin American celebrity Makeup Artist who works a lot with Telemundo,” she said. “We went to Mexico with a Spanish-speaking Account Executive on our team to do extensive training in Mexico, as well as set up magazine editorial coverage with our team there. We will do the same with the Brazilian market.”

“Our definition of beauty has changed to a more global look,” she noted. “When you think about beautiful women today, Beyoncé or Jennifer Lopez come to mind. St. Tropez appeals to a broad range of women by offering luminous, radiant skin for all.”

“The Sephora Cast Members love St. Tropez,” she declared. “We are giving every Sephora Cast Member a 4-oz. mousse and mitt, because if you try the product, you are in love with it. Not only is St. Tropez a great product, but it provides incremental volume. A Cast

Member can sell her makeup and skincare products, and St. Tropez is an add-on.”

“Our team goes into as many Sephora stores as possible, but can’t cover the over 300 doors nationwide where St. Tropez is available. We are also in the Sephora stores inside JCPen-ney, which reach a wider audi-ence than the typical, free-standing stores. To train the Cast Members in every door, we worked with our wonderful Sephora partner and put together a ‘Training-in-a-Box.’ The black box with a St. Tropez label on top contains our key

products with a script. Each Store Director demonstrates the products to educate their Cast Members.”

Ms. Ciafardini’s personal goal is to tan every person in North and South America. She hopes to get closer to that goal with a new infomercial on St. Tropez, which features testimonials from enthusiastic customers who have tried the products.

The infomercial includes a segment with Dr. Lawrence Samuels, Chief of Dermatology at St. Luke’s Washington University School of Medicine in St. Louis. “Dr. Samuels loves St. Tropez,” Ms. Ciafardini confided, “but he doesn’t love the sun and what it does to our skin, not only from an aging perspective but also because of the sun’s dam-aging rays.”

The St. Tropez line does 60% of its business in the sea-son that runs from February 15 through July. “The rest of our business, 40% to 50%, is completed the rest of the year,” she said. “We ended last year at Sephora with the Self Tan Bronzing Mousse and mitt ranking #15 in the retailer’s skincare category. In our ‘season,’ we rank as the #1 SKU in skincare. We are gaining traction, and the momentum is continuing. I believe the infomercial will take us over the top, because it will educate more and more people.”

St. Tropez has its own celebrity Tanner, Sophie Evans, who started with the brand in the UK several years ago. She has now moved to the US and is St. Tropez’s special-ist in education based on the East Coast. St. Tropez also has a West Coast celebrity Tanner, Fiona Locke.

In building the St. Tropez brand, Ms. Ciafardini has pur-sued a cautious strategy “because we want to do it right. We are launching in ULTA, Lord & Taylor and The Bay and are working with partners who understand how to nurture a brand. Our brands are about culture, and you become very emotionally connected to our products.”

PZ Cussons Beauty’s Yvonne Moore, Lauren Lepore, Krista Schwen, Alison Gavurnik, Sonia Garcia, Sophie Evans, Fiona Locke and Laurie Kilkenny at the St. Tropez 2013 Sales Meeting

PZ Cussons Beauty’s Charles Helme, Roxann Paulson, Taylor Peacock, Monica Butler and Tatiana Foster on a break from the St. Tropez 2013 Sales Meeting

MAGGIE CIAFARDINI HELMS PZ CUSSONS BEAUTY IN THE AMERICAS


(continued from page 14)



THEB

EA

UTY

BIZ

THEB

EA

UTY

BIZ

The NPD Group, in partnership with Cosmetic Executive Women (CEW), presented the US beauty industry’s year-end results at two events.

The first, the annual “Hot Off the Press Beauty Industry 2012 Year in Review,” was held on January 24 at New York City’s Harmonie Club. The report, compiled by The NPD Group, covered the skincare, makeup and fragrance categories.

After a welcome by Jill Scalamandre, Chairwoman of the CEW board, there were presentations by The NPD Group’s Diane Nicholson, President of Beauty, Accesso-ries & Footwear; Marshal Cohen, Chief Industry Analyst; Karen Grant Senior Global Industry Analyst and Vice President, Beauty; and the SymphonyIRI Group’s Larry Levin, General Manager of Consumer and Shopper Insights.

According to The NPD Group, the total US prestige beauty industry showed an increase of 7% in dollar sales in 2012 vs. 2011. All of the prestige beauty categories posted healthy growth, with prestige skincare sold in US department stores generating the largest growth at 10%. Makeup was up 7%, and fragrance up 5%.

The US Food/Drug/Mass channel experienced nearly a 3% increase in sales for total beauty in 2012 vs. 2011. Makeup sales increased 5%, skincare was up 3% and fragrance sales declined 4% in dollar sales compared to 2011. However, in national chain stores, fragrance sales grew 7%.

THE NPD GROUP AND CEW PRESENT

“HOT OFF THE PRESS”The Beauty Industry’s 2012 Year In Review And Trendspotting

Puig USA’s Jerome Leloup, Tania Ropero, Beth Carr and Didier Mane de Biron

AAUW’s Cordy Galligan with IFF’s Anahita Mekanik and Ginny Beltroa

Claudia Lucas of QVC with Mane’s Westly Morris

Stage Stores’ Joan Bolingbroke and Chris Johnston with NPD’s Donna DeMarzo

Arcade Marketing’s Diane Crecca, Coty’s Tom Burkhardt and Mr. Morris

IFF’s Matt Frost with The Estée Lauder Companies’ Trudi Loren

Inter Parfums’ Marine Mamakos, Clarins’ Debbie Nuzzo, Elizabeth Arden’s Laurie Dowley and Macy’s Nancy Schmidt

Macy’s Muriel Gonzalez and Farrell Foster with Ms. Dowley

Firmenich’s Jerry Vittoria and Linda Levy of Parlux

SymphonyIRI Group’s Larry Levin, CEW’s Carlotta Jacobson and Jill Scalamandre (2nd r.), with Sephora’s Margarita Arriagada, NPD’s Diane Nicholson, Karen Grant and Marshal Cohen

NPD CEW.indd 20 3/13/13 8:00 PM


The Estée Lauder Companies’ Carol Russo, Catherine Barber and Caroline Geerlings with Symrise’s Rhona Stokols

Lord & Taylor’s Barbara Zinn-Moore, Ms. Dowley, Shiseido’s Heidi Manheimer, Ms. Scalamandre and Ms. Schmidt

Ms. Jacobson with Elizabeth Arden’s Scott Beattie and Tamara Steele

Ms. Russo with Cosmopolitan’s Lauren Finzizio and Donna Kalajian Lagani

The second event on trendspotting in the beauty indus-try, also at the Harmonie Club on February 5, featured a keynote address by The Estée Lauder Companies’ Group President, North America, Thia Breen, and presentations by Mr. Cohen and Ms. Grant.

Ms. Breen sees the prestige beauty category driven by a multicultural woman, with about 40% under the age of

25 and 50% under 55. She shared that the Baby Boomer woman likes to shop in department stores, while tweens shop in channels ranging from mass to prestige.

Ms. Breen declared that “high touch service” is a key differentiator for the brands at retail. Assortments tailored by region are being implemented by retailers.

Mane was the exclusive fragrance sponsor of the event. Westly Morris, Senior Vice President Fine Fragrance at Mane commented, “We live in a ‘today’ world, and it’s a great opportunity to support an event dealing with hot-off-the-press information being shared with our clients and the industry at the first major gathering of the New Year. As we re-focus the Mane Fine Fragrance group for new leadership in creativity and innovation, we are proud to align ourselves with strong organizations like CEW that promote and foster leadership for current and future industry executives.”

Mr. Cohen, Ms. Grant, The Estée Lauder Com-panies’ Thia Breen and Mane’s Michel Mane

Ms. Dowley, Ms. Jacobson and Ms. Baxter CEW’s Lisa Klein, Mr. Mane, Ms. Jacobson and Mr. Morris

Jonathan Zrihen with Ms. Scalamandre and Ms. Schmidt

NPD’s Karyn Schoenbart and Ms. Nicholson with LVMH’s Pamela Baxter

Gurwitch Products’ Dee Dee Parks, Ellen Greenwald and Bonnie Beer

Parlux’s Diana Espino, Ms. Levy and Angela Budd

Elizabeth Arden’s Susan Debellis and Elizabeth Naramore (r.) with Dillard’s Gary Borofsky


Laura Geller of Laura Geller Beauty with Completely Bare’s Cindy Barshop

Dior Beauty’s Terry Darland and Lisa Hawkins

NPD CEW.indd 21 3/13/13 8:00 PM


THEB

EA

UTY

BIZ

THEB

EA

UTY

BIZ

A crowd of customers waited patiently for the arrival of Ivanka Trump on the evening of her fragrance launch

at Macy’s/Herald Square in New York City. Executives of Macy’s, as well as the Parlux Fragrances team which launched the fragrance, attended the special event at Macy’s HSQ Café where champagne toasts and hors d’oeuvres added to the festive mood.

Terry Lundgren , CEO, Chairman and President of Macy’s introduced Ms. Trump to the friends, fans and fragrance enthusiasts who were invited to stop by Macy’s, meet Ms. Trump and share a photo opportuni ty with her. In addition, shoppers who made any purchase from her Ivanka Trump fra-grance line received an autographed bottle plus an Ivanka Trump branded tote bag.

A private reception was held for customers who paid $78.00 for the 3.4-oz. Eau de Parfum.

Macy’s CMO, Martine Reardon, introduced Ms. Trump at the fragrance launch as an entrepreneur, fashion designer, style influencer, TV personality, Executive Vice President of Development & Acquisitions of the Trump Organization, as well as a wife and new mother. In a question-and-answer format with Ms. Reardon, Ms. Trump thanked Macy’s for their incredible support of her fragrance launch.

“In the crowded fragrance marketplace, there was a void in what I was looking for that suited my age range and life-style. There was no [scent] I wanted to wear,” so she decided to create her own by partnering with Parlux Fragrances.

IVANKA TRUMPFRAGRANCE AT MACY’S

Macy’s Martine Reardon conducts a Q&A with Ms. Trump.

Ivanka Trump with Macy’s Terry Lundgren

Ms. Trump displays her new fragrance.Parlux Fragrances’ Linda Levy with Macy’s Marti Moore and Ms. Reardon


Ivanka Trump-CS6.indd 22 3/13/13 7:58 PM


THEB

EA

UTY

BIZ

THEB

EA

UTY

BIZ

A decade ago, Garnier Fructis arrived in America. Already a success in Europe, the brand captured American consumers’ loyalty. “It has succeeded in

the US marketplace through its breakthrough innova-tion,” declared Garnier’s Debora Koyama, Assistant Vice President Marketing. “Garnier revolutionized the hair-care category [with its products] in green and gold packaging at the wall.”

“This year we are celebrating 10 years of Fructis in the US, and we are commit-ted to keep re-invent-ing ourselves, as well as cont inuing to bring first-to-market, breakthrough inno-vations—such as the ones we are launch-ing in 2013—they are all “firsts,” Ms. Koyama affirmed. “We are also launch-ing a new advertising and integrated cam-paign that is debut-ing on March 4th and are also kicking off a great partnership in SXSW in the intersection of Hair, Style and Music.”

Both the print and digital campaigns will have the tag line “Find your strength to shine.” Targeted to millennials aged 18 to 34, it’s all about how consumers use hair to express themselves. The ad will appear in 15 magazines.

Garnier Fructis has sustained its market share with innovative products driven by innovative technology. T h e b r a n d h a s launched the Hydra Recharge collection. Hydra Recharge Forti-fy ing Shampoo i s f o r m u l a t e d w i t h Superfruit Beads, that release a concentrated

dose of anti-oxidants and nutrients when they are in con-tact with water. The Hydra Recharge Fortifying Condi-tioner’s superfruits work to fortify hair strands for a silky feel. Other SKUs in the collection are Hydra Recharge 1-Minute Moisture-Plenish Treatment to leave hair ten times more moisturized in one minute, and Moisture Whip, a light foam leave-in conditioner with Superfruits. The collection ranges in price from $3.99 to $5.99.

Invisible fruit fibers in Garnier Fructis’ Volume Extend col-lection strengthen as they th icken hai r s t rands to c rea te 24-hour volume. The line includes Instant Bodifier Dry Sham-poo to refresh hair for volume and Fortifying Shampoo with papaya a n d c u c u m b e r extracts to extend vol-ume all day. Fortifying Cond i t ione r w i th

papaya and cucumber extracts adds softness without heaviness and build-up. The products range in price from $3.99 to $5.99.

Consumers can get the glow from head to toe with Garnier Fructis Triple Nutrition Miracle Dry Oil for Hair, Body & Face. This multi-use treatment is for-mulated with a new generation of dry oils made with nutritive fruit oils. The product can be sprayed on damp or dry hair, on the body and dabbed on the face to hydrate and give skin a glow. It is priced at $5.99.

All of the new Garnier Fructis products are available now at drugstores, grocery stores and mass-market re ta i l out le ts nationwide.

The new Garnier Fructis products were on display during

10-YEAR SUCCESS STORY

Head-to-toe treatment with Garnier Fructis’ Triple Nutrition Miracle Dry Oil for Hair, Body & Face


Tommy Buckett with Garnier’s Debora Koyama at the Pop-up Fructis Blow-Out Bar

Garnier Fructis’ Hydra Recharge collection

Garnier Fructis’ Volume Extend collection

Garnier 10 Years-CS6.indd 23 3/13/13 7:57 PM


THEL

AT

ES

TLA

UN

CH

ESTH

ELA

TE

ST

LAU

NC

HES


A gent Provocateur has captured the essence of dangerous passion with the launch of the new

fragrance, Pétale Noir. This scent, introduced by Worth Paris, Inc., epitomizes sensuality and unlocks the darker side of female seduction. The original inspiration for the project was the film O, but it was viewed from the per-spective of a modern seductress…more subtle at first view-ing, less overt but still determined to get what she wants.

Pétale Noir, developed by CPL Aromas, is a deep floral scent with a hint of oriental mystique. Exquisite oils are subtly layered with dramatic floral notes at its heart. Accents of precious woods are enhanced by musk crystals and sweet, spicy accords that ignite the senses.

The fragrance opens on a top note of mandarin, water lily, bergamot, violet leaves, hyacinth and magnolia. Its heart of rose otto, rose absolute, ylang ylang, muguet, orris, osmanthus, neroli and cassis blossom is based on a blend of ginger, leather, sandalwood, vetiver, tobacco leaf, amber, musk and cedarwood. The top note of the fragrance represents innocence while the deeper, darker, smoldering base note represents (the female’s) darker side. The proliferation of ingredients in the base shows where the fragrance’s true power lies—sweet, spice and utterly sensual—a modern temptress.

The vintage rose pink juice complements the deli-cately tactile and sensual bottle, produced by Heinz Glas, which is etched with a romantic floral display. To add a touch of danger, the floral design mingles with prickly thorns. The contrast in mood is further enhanced by a striking black chain symbolizing the dark, suggestive passion that binds.

Agent Provocateur’s Pétale Noir is accompa-nied by Luxury Body Elixir, which is a blend of natural oils including gold of pleasure, babassu oil, extract of devil’s eyelashes and tephrosia purpurea seeds. The formulation delivers moisture to pamper the skin.

Pétale Noir Eau de Parfum comes in a 50-ml size for $87.00 and 100 ml for $118.00. Luxury Body Elixir comes in a 25-ml size for $53.00. The Pétale Noir collection was launched exclusively at all Nordstrom locations, on Nordstrom.com and in Agent Provocateur boutiques. Scented blow-ins for Agent Provocateur were included in Nordstrom’s mid-February catalog. Agent Provocateur Pétale Noir will be featured in Nordstrom’s upcoming Cosmetic Trend Show events and will

be promoted online, as well as in the retailer’s Smart Sampling program. The fragrance is supported by an advertising print campaign in March issues of key women’s fashion magazines tagged with the line, “Exclusively

at Nordstrom.”Suzanne Lang, Marketing Director of

Worth Paris, Inc., commented, “The fra-grance really is a personification of this new seductress, as indeed are the bottle, the advertising visual and even the name. The tension lies between the outward expression of seeming inno-cence and the darker sentiments just below the surface. Thus our protago-nist seems innocent (maybe even in the Garden of Eden as suggested by the ad)

yet the dark thorns that encircle her leg give us a feeling that she is perhaps not

as innocent as she looks. The name Pétale Noir,” Ms. Lang added, “illustrates perfectly

this tension…Pétale, soft, floral…Noir, dark and sinful.” BF

The advertising campaign for Agent Provocateur’s Pétale Noir

Agent Provocateur’s Pétale Noir is a new fragrance with a dark, passionate secret.

Secret Agent-CS6.indd 24 3/13/13 7:43 PM


THEL

AT

ES

TLA

UN

CH

ESTH

ELA

TE

ST

LAU

NC

HES

If the Ides of March and the lingering chill of winter turn a young woman’s fancy to thoughts of summer, warm sands, sea breezes and beaches, Estée Lauder is front

and center. The introduction of the company’s limited edition Bronze Goddess Collection, entirely inspired by the hues and scents of the Caribbean, will fill the bill—with or without the benefit of a cruise ship or an airplane.

This Caribbean heat wave is personified by Estée Lauder’s Bronze Goddess, Spokesmodel Hilary Rhoda, who is guaranteed to turn any young man’s fancy to thoughts of love. Her eye-opening presence starts off with lids and lashes that turn up the thermostat with the Limited Edition Pure Color Five Color Eyeshadow Palette in Batik Sun, a brilliant green, gold and nude range from matte to shimmer ($48.00). The Limited Edition Pure Color Liquid Eyeliner Duo in Black Sands defines the eyes with a dual-ended felt tip wand in smoldering bronze and ebony black ($29.00). To complete the seductive eye, there is Sumptuous Extreme Waterproof Mascara in Extreme Black ($26.00).

The tropical lip is served by two tasty solutions. Solu-tion one: Limited Edition Pure Color Sheer Roller Gloss in Succulent and Squeeze that feature a metal roller ball applicator. A formula of fruit extracts keep the lips supple and hydrated. They are lightly flavored with Passion Fruit or Guava Lychee ($18.50 each). Solution two: Limited Edition Pure Color Long Lasting Lipstick in Solar Crush and Fuchsia Fever in pink and tangerine tones, both fade-proof for hours in sun and sea ($25.00 each).

All hands are on deck with Limited Edition Pure Color Nail Lacquer in Hot Spell, a coral flash for the nails ($20.00).

The sun-kissed face is further enhanced by the Limited Edition Pure Color Illuminating Powder Gelée in Heat Wave ($40.00), the Bronze Goddess Powder Bronzer Collection in four shades—Light, Medium, Medium Deep and Deep ($36.00 each) and the Limited Edition Bronze Goddess Luminous Liquid Bronzer ($28.50). The Pure Color Illuminating Gelée leaves the skin with a pol-ished glow that, because it is “blendable and buildable,” ranges from a subtle to a highly pearlized coverage. Housed in a tortoise shell compact, the Bronze Goddess Powder Bronzer delivers a delicate shimmer, which is also buildable, to provide either a warm, subtle complex-ion or dramatic facial contouring. The alternative is the


The Bronze Goddess Collection

Estée Lauder’s Bronze Goddess, Hilary Rhoda

Estee lauder Caribbean-CS6.indd 25 3/13/13 7:56 PM



“Like many hardworking women, who have many different roles, I wanted a fragrance that I could wear from day to night. I knew I wanted a floral fragrance, and I partnered with Parlux who [made it happen]. She also shared that her husband “loves it.” She compared intro-ducing a fragrance to “birthing a child.”

When asked to name her role model, Ms. Trump declared that “it starts with my mother. She is strong and confident. Glamorous and feminine. I admire people I meet every day and how they conduct themselves. There are incredible people in this world, especially in New York City.” BF

Ms. Levy with Macy’s Eleanor Neufeld

IVANKA TRUMPFRAGRANCE AT MACY’S

Fashion Week at the first-ever Pop-up Fructis Blow-Out Bar at New York City’s Time Warner Center. Celebrity Stylist Tommy Buckett demonstrated the new products and showcased the latest looks for hair while DJ Alexandra Richards kept the event rocking with rhythm. BF

DJ Alexandra Richards is master of the music.

Garnier-Maybelline New York’s Lisa Carvalho with Mr. Buckett

Mr. Buckett styles a

guest’s hair at the Pop-up

Fructis Blow-Out Bar

Garnier Fructis’ products on display at the Pop-up Fructis Blow-Out Bar

10-YEAR SUCCESS STORY(continued from page 23)

Macy’s Muriel Gonzalez and Ms. Moore

Parlux Fragrances’ Jim Fine, Diana Espino and Amin Rizk

Ms. Levy and Ms. Moore

Ivanka Trump-CS6.indd 26 3/13/13 7:58 PM


THEB

EA

UTY

BIZ

THEB

EA

UTY

BIZ

One Direction—and The New York Times, for that matter—take heed. The latest British phenom has arrived from across the pond and is enthrall-

ing American audiences by the millions. Mail Online, the online sister of UK newspaper the Daily Mail, has rapidly evolved into an all-out digital juggernaut.

Mail Online is cur-rently the single most popular online news-paper in the world, boasting more than 50 million unique visitors e ve r y mon th . I t s tone—sensational and acerbic—is distinctly Bri t ish, though i ts focus, part icularly with regard to celebri-ty news, fashion, lifestyle and human interest coverage, is decidedly American. The site also comprises highly pop-ular world and political news pages.

And stateside, audiences are devouring the roughly 1,000 new stories posted daily by a team of more than 150 journalists in London, New York and Los Angeles—in addition to a boatload of accompanying photo and video content.

Mail Online’s edit includes —but is not exclusive to—that of the printed Daily Mail, which was first published in 1896 and is now owned by the British media conglomerate, The Daily Mail and General Trust.

While its print counterpart touts a minimal presence in the U.S., Mail Online’s readership here has already toppled that of local competitors like people.com, ew.com, Gawker and E! Online. Additionally, its female audience is larger than those of the respective Web sites for every major women’s fashion, beauty and lifestyle title.

If the site seems to have arrived and conquered over-night, that’s precisely because it has, noted Sean O’Neal, Mail Online’s Global CMO, during an exclusive inter-view at the company’s Soho offices. Explosive growth of 5% compounded monthly means that audiences spend the equivalent of 608 years at the site each month and leave 36,000 comments every day.

And the ramifications of these numbers for the beauty industry are huge. The site itself offers a wealth of beauty editorial that comprises product reviews, celebrity trendspotting, runway and red-carpet coverage, shopping tips and more.

Mail Online readers over-index for “beauty product purchasing,” O’Neal said, and 8.4 million of its visitors have purchased cosmetics, fragrances, hair care and skincare items in the last six months.

To further connect with its vast, affluent, highly engaged and product-hungry readership, Mail Online’s advertising program traverses desktop, mobile, social and video content. The company also integrates e-commerce into its beauty- and fashion-related stories, and hotspotting enables marketers to link purchasing opportunities to celebrity images and videos.

Beauty advertisers already include L’Oréal, P&G, Burberry and more.

While most publications today are pursuing digital mediums, O’Neal noted that Mail Online’s particular strength—and an as-yet-untapped segment in the mar-ket—is the impact of mobile distribution. The average desktop user spends about 11 minutes on the site, whereas smartphone users spend 13 minutes, and iPad users spend a whopping 15 minutes.

Mail Online is helmed by Publisher Martin Clarke, who joined the Daily Mail in 1987 and has held numerous editori-al positions at the company’s Scottish and Irish divisions over the years. In this month’s British GQ, Clarke was named the 11th most influential man in Britain, and the single most influential digital personality in all of Britain.

Other key players on the site’s U.S. executive team include Rich Sutton, who serves as Chief Revenue Officer and oversees North American sales, and O’Neal, who heads global marketing.

“Mail Online showcases all that is best about British popular journalism,” Clarke stated. “It is produced using traditional journalistic values and skills that are as old as Fleet Street itself and illustrates not just how its legacy can survive, but how it can evolve and prosper as a global powerhouse in the digital age.” BF

A Digital Juggernaut Stateside, Too

Mail Online’s Publisher, Martin Clarke

Global Chief Marketing Officer, Sean O’Neal

Chief Revenue Officer, Rich Sutton

UK’s

Mail Online-CS6.indd 27 3/13/13 7:59 PM


THEB

EA

UTY

BIZ

Benefits OCD Research

Dionne Warwick (3rd l.) with the Marshall family: John, Jadyn, Linda, Jennifer and Ryan

Dr. Gerald Nestat of Johns Hopkins Medicine with Mr. Mirzayantz, Ms. Marshall, Amway’s Mr. Calvert and Nicholas Ratut of

Aquila International

Mr. Calvert (2nd l.) with Gurwitch Products’ Ellen Greenwald, Claudia Poccia

and Dee Dee Parks

Melissa and Scott Beattie of Elizabeth Arden with Morning Joe’s Mika Brzezinski, Ms. Marshall and Mr. Mirzayantz.

Ann Gottlieb of Ann Gottlieb Associates (2nd l.) with Ron Rolleston, and Elizabeth

Arden’s Scott Beattie and Art Spiro

Mr. Mirzayantz and Princess Alexandra of Greece with Cosmetic World’s John and

George Ledes

The Estée Lauder Companies’ Karyn Khoury, Cosmetic World’s John Ledes and Jennifer

MarshallMr. Calvert, Clare Wade, Lori Diamond,

Andrea Clark and Maud Pansing

IFF’s Nicolas Mirzayantz, Dionne Warwick, Linda Marshall of Elysée Scientific Cosmetics and Amyay’s George Calvert

The annual Beyond Beauty dinner to benefit The James E. Marshall OCD Foundation supports research on Obsessive Compulsive Disorder

(OCD). Linda Marshall, President of Elysée Scientific Cosmetics, started the foundation after losing her son, James E. Marshall, to the disease. He committed suicide just before Valentine’s Day, but in his last words to his mother, he stated that he wanted to “make a difference in the lives of people with OCD.” Since he couldn’t do that, Ms. Marshall has dedicated herself and the Foundation to making it happen. Nine years ago, she organized the first Beyond Beauty event, which was named by Beauty Fashion’s Publisher and Editor Emeritus, John Ledes.

Hope For A Cure

Beyond Beauty 2013.indd 28 3/13/13 7:50 PM


IFF’s Pascal Gaurin and Veronique Gabai- Pinsky of Aramis & Designer Fragrances with Mark Knitowski of Victoria’s Secret Beauty

IFF’s Doug Tough, Yvette Ross and Bruno Jovanovic (r.) with Ms. Marshall

Ms. Marshall with Shiseido’s Heidi Manheimer and Carlotta Jacobson of CEW

Shiseido’s Jadzia Tirsch with Liz Kaplow of Kaplow PR

Andrea Goris and Carol Russo (r.) of Aramis & Designer Fragrances with Francine Klein

of Bloomingdale’s

Aurelian Lis of Benefit Cosmetics with Diotima von Kempski of DVK Air Vitalizing

and Mr. Mirzayantz

Elizabeth Arden’s Robin Mason and Tamara Steele (r.) with Marie Claire’s

Nancy Berger Cardone

Gurwitch Products’ Robert Luzzi and Regina Maguire (r.) with Coty’s Catherine Walsh

Dr. Nestadt with Caroline Pieper-Vogt of ScentWorld and Nicholas Ratut of Aquila

International

This year’s Beyond Beauty gala on February 12 was held at New York City’s Union League Club. It honored Interna-tional Flavors & Fragrances’ Nicolas Mirzayantz, Group President, Fragrances, and Amway’s George Calvert, Chief Supply Chain and R&D Officer. Mika Brzezinski, Co-Host of MSNBC’s “Morning Joe” show, served as emcee. Grammy Award-winning music legend Dionne Warwick provided entertainment with some of her best-known and loved

songs. The Beyond Beauty dinner raised $250,000.The James E. Marshall Foundation has supported

research at the Johns Hopkins Department of Psychiatry and Behavioral Sciences, where Dr. Gerald Nestadt is Professor & Director of the Obsessive-Compulsive Disorder Program. Dr. Nestadt spoke of the current research focusing on genes related to OCD, which affects six to eight million people in the US.

Pamela Vaile of Pamela Vaile Associates with Arcade’s Diane Crecca and Marine Ravera

The Cloudbreak Group’s Tom Butkiewicz with Arcade’s Rich Nightingale and Larry Berman

Marie Claire’s Jennifer Goldstein, Lauren Krieger, Courtney Gibson and Diane DePaul




THEB

EA

UT

YB

IZ THEB

EA

UT

YB

IZ

As I See It By Wendy Liebmann

American shoppers have come to terms with the recession. They recognize it’s not over. Contrary to what economic

pundits in Washington say, eight out of ten shoppers told us in our How America Shops® MegaTrends 2012 study that “their” recession would last three or more years.

Shoppers recognize that, in spite of a slowly improving economy, economic, social and political upheaval will continue. As a result, they’re taking control of what they can and moving on.

Two-thirds of women tell us, “Before I buy something I ask myself, ‘Is this a smart use of my money?’” This has driven many to change where and how they shop, and how they go about it. They shop more places than ever before. They use old and new tools to ensure they make wise decisions. They are no longer firmly wedded to brands or retailers to the degree they were in years past. As a result, the way we have to do business is more and more complex.

Of late, there’s been much written about the emerging omni-channel shopper (“omni” defined as people who shop in both a retailer’s physical store and Web site). However, that definition only captures a sliver of shoppers’ choices, and what they actu-ally do now. It goes way beyond “omni” to “hyper.” Whether they’re shopping for commodities, like food, or beauty or clothes, they are shopping—or willing to consider shopping—in more different places than ever before. “Hyper” is the only word for it.

As a result, the competitive environment has expanded dra-matically. That means retailers who only think their competition lies in similar formats or price points will quickly lose sight of their shoppers, lose trips and sales.

We now no longer have the luxury of delivering goods and services to a “one-size-fits-all” world. The days of creating a brand relevant to millions and millions of Anglo shoppers are over. The days of enticing them with messages delivered through one or two major media outlets are over. The days of selling to them through two or three or four big retailers are over.

We have finally arrived at a time when the business commu-

nity must understand and deliver to one shopper at a time. It means the days of mass marketing are finally dead. (If you doubt this, consider what happened in the 2012 Presidential election.)

If you’ve ever wondered about the real power of a retailer like Amazon, it’s not that it can efficiently deliver lots of prod-ucts around the world at the very best prices. It’s rather that it knows what products each shopper wants—or will. That is the inherent threat of Amazon to traditional retailers. In today’s world where shoppers expect to be recognized for who they are and offered what they want, Amazon has a leg up on everyone. “Hi Wendy, If you like that, you might like this…” And you usually do.

We now live in a hugely complicated business world. The way we have traditionally done business is no longer viable. American shoppers are moving on, but they are not going back to the way they used to live or shop. For them, value is the beginning and the end. We must deliver it in every product, service or experience we offer.

We must fight commoditization in everything we deliver. Innovation is increasingly important. Otherwise shoppers will buy at the lowest price in the cheapest outlet. They have too many options at their fingertips.

We must face the fact that loyalty, as we knew it, is no more. Now we have to build emotional engagement with shoppers in new and different ways, one shopper at a time, if we are to encourage them to buy our products once, and again.

We must recognize that our retail models and distribution strategies must include many more options that are relevant to shoppers than we have ever had to provide. Small formats, large formats, digital stores, localized stores, urban and suburban…market by market, shopper by shopper.

Welcome to the new fragmented, disjointed, incoherent, noisy shopping world—one where shoppers have all the control and are ready, willing and able to use it.

As we have said for 25 years, if you follow the shopper you will see the future. We should add, whether you like it or not.

Wendy Liebmann is CEO & Chief Shopper of WSL/STRATEGIC RETAIL, retail strategists and shopping futurists, that help global clients understand their shoppers and build strategies to keep them in the store (whether that store is real or virtual).

CEO & Chief ShopperWSL/Strategic RetailWELCOME

TO THE NEW SHOPPING WORLD

March 2013 As I See It-CS6.indd 30 3/13/13 7:45 PM


THEP

AR

TY

SC

ENE TH

EPA

RT

YS

CEN

E

on the avenue

Scent Soirée

Euroscents Inc., the exclusive US distributor of Etat Libre d’Orange, hosted an event at the new Museum of Olfactory Art (MOA) in New York City, attended by the museum’s Director, Chandler Burr, and Mane’s Perfumer as well as the museum’s in-house Olfactory Director, Ralf Schwieger.

Mr. Schwieger created Afternoon of a Faun for Etat Libre d’Orange, and Artist/Poet Mx. Justin Vivian Bond interpreted the fragrance’s theme with a performance of Afternoon of a Faun.

FIT Fêtes Mentors

The Fashion Institute of Technology (FIT) held its annual Mentor Luncheon at the LVMH Tower in Manhattan hosted by LVMH Perfumes & Cosmetics, N.A. Mentors and their Mentees gathered to share experiences and the important aspects of the program.

Pacific Collection At BGRobert Piguet Parfums had an outpost on Bergdorf Goodman’s first floor at the Fifth Avenue entrance and by the down escalator to preview the brand’s Pac i f ic Col lec t ion, wh ich cons i s t s o f Blossom, Chaí and Jeunesse.

FGI’s Rising Stars


Mane’s Westly Morris and Ralf Schwieger with MOA’s Chandler Burr and Etat Libre d’Orange’s Etienne de Swardt

Alex and Westly MorrisMr. de Swardt mix with Mx. Justin Vivian Bond

FIT’s Stephan Kanlian with Firmenich’s Jerry Vittoria

CEW’s Carlotta Jacobson, Givaudan’s Cos Policastro and Kate Greene with Gayathra Balasundar of Battalure

Lauren Hirschbach of Shiseido with LVMH’s Terry Darland and Joanna Grillo

Coty Prestige’s Lori Singer and Katherine Walsh with Renée Bukowski of trufragrance.com

LVMH’s Pamela Baxter with Unilever’s Brenna Koorse

AHAVA’s Alana Drell Szyfer with Mr. Kanlian

L’Oréal’s Roshini Menon and Karen Fondu

HBA’s Jill Birkett and Dina Nicovic

Robert Piguet Parfums’ DJ Pesta, Atique Majrouh and Kathleen Clyne

Lord & Taylor’s Barbara Zinn-Moore with Bliss’ Mike Indursky

IFF’s Kristiina Raisanen, Matt Frost and Yvette Ross

BF_March On The Ave.indd 31 3/13/13 7:51 PM


THEL

AT

ES

TLA

UN

CH

ES

BF

She is delicate and irre-sistible, innocent and

sultry, part Lolita and part Louise Brooks . Wi th Mademoiselle Piguet, Robert Piguet Parfums has chosen to pay tribute to both the romantic and sensual associations of orange blossom. Made-moiselle Piguet is a new g e n e ra t i o n f l o ra l fragrance, but its alluring character

makes it a perfect addition to the Piguet family of feminine masterpieces.

Orange blossoms play a prominent role in Mademoiselle Piguet’s juice, developed by Givaudan’s Perfumer, Aurélien Guichard. The radiant Mademoiselle Piguet cap-tures the beguiling beauty of orange blossoms from their bright verdancy to their rich warmth. The exhilarat-ing citrus prelude suggests a lighthearted character, while the smoky sweetness of tonka beans lends Mademoiselle Piguet a sensual touch.

Structured with a top note of bergamot, the scent’s heart of orange flower dries down to a base of tonka beans. Mademoiselle Piguet clings to the skin like warm silk and enchants with its gentle and charming sillage.

In Perfume Magazine, Beth Schreibman Gehring wrote that “Mademoiselle Piguet is simply the most feminine perfume that I’ve enjoyed in many years. I’ve noticed that it’s a real head-turner, probably because it’s instantly recognizable and emotionally unforgettable.”

Ms. Gehring commented that she was “mesmerized by the glossy bottle” and turned it over and over in her

hands. “It is stunning, with the prettiest fuchsia and white label that is the color of an abundant bougain-

villea tumbling over a wrought-iron gate in the courtyard of an antiquated Bourbon Street

garden.” Mademoiselle Piguet comes in a 3.4-oz.

Eau de Parfum for $150.00. It has launched exclusively at all Neiman Marcus stores

nationwide. The fragrance introduction is supported by l55,000 deluxe sam-

ples, and they will be included in all Neiman Marcus gift bags for their

scent events this month.

L’ESPRIT FRANÇAISA French Flirt

An image from the promotion for Mademoiselle Piguet

Mademoiselle Piguet is a French flirt.

The ingredients from top to base notes for Mademoiselle Piguet

Mademoisell Piguet full page-CS6.indd 32 3/13/13 7:59 PM


THEL

AT

ES

TLA

UN

CH

ESTH

ELA

TE

ST

LAU

NC

HES

BF


Dior seems destined to shine this season. Make that “outshine.” Remember the matte mouths of yore?

Forget ‘em. They’re gone. Very, very gone. Dior Addict Gloss delivers ultra-shiny, luscious, mirror-like lips in 24 shades and three different gamuts of glistening glam: sparkling, pearly and pure. The dazzling “mirror-shine” effect is obtained thanks to a mix of glass micro-beads and round crystalline micro-particles that align perfectly to maximize light diffusion, allowing for perfectly even distribution. Dior Addict Gloss is priced at $29.00 each.

But if high-gloss lips are front and center this season, so are super-shine nails. Dior Vernis dispenses mega-sheen once again by providing four must-have shades that coordinate with those in the Addict Gloss collection: Spring Ball, Delice, Princess and Diablotine ($24.00 each). This “mirror manicure” is further aided and abetted by Dior Gel Coat, a long-wearing, high-shine top coat ($24.00).

Nor have the eyes been forgotten. The Dior Art Pen features a high-precision felt tip with a long-last-ing formula that glides on smoothly, dries impeccably and rinses off easily. I t is available in Catwalk Black.

I ts companion, t h e D i o r Twin Set Eye-shad-

ow Duo, comes in three different shades, each with two effects: a creamy stick eye shadow on one end and a foam tip on the other that applies an iridescent setting powder. Available in Grey Sigh, Ballerina Pink and Fishnet Black for $30.00 each. All the above products are available now on counter at Saks Fifth Avenue and at Dior.com.

But Dior is not done there. The “there” is a very new Miss Dior Eau de Toilette. A floral chypre with an exciting top note of blood orange, a floral heart that includes Tunisian neroli oil, along with Turkish and Bulgarian Damask roses, and a dry down of a dense Indonesian patchouli,

today’s Miss Dior is bolder, but still grounded in a tradition dating from 1947. Retailing at $75.00 for 1.7 oz. and $98.00 for 3.4 oz, it is available at Dior counters nationwide this month.

Actress Natalie Portman stars in the print advertisements shot by Photographer Tim Walker. The TV commercial is directed by none other than Sofia Coppola.

For Spring, Dior offers a mix between makeup and skin care with an all-in-one product that illuminates, corrects, hydrates, protects and smoothes for an all-over rosy glow with its new Diorskin Nude BB Crème. This formula glides on and dissolves into the skin for an “awakened” look. Its innovative Rosy Glow Complex creates a “pink light” effect. Available in four shades—Light, Fair, Medium and Dark—for $44.00.

Dior’s Capture Totale Multi-Per-fection UV Base SPF 50 ($65.00) and Capture Totale Multi-Perfection Makeup Base SPF 25 ($50.00) both contain Survivyl™ that boosts stem

cells’ resistance to harmful UV rays, while preserving their regenerative potential. The first has a light, silky texture, pro-

vides a flawless finish and corrects visible signs of aging, preventing the

appearance of age spots due to UV rays. The second is infused with Capture Totale’s anti-aging ingredients, leav-ing the complexion’s skin tone even and smooth, while allowing makeup to last longer. Both products are avail-able at Dior.com.

Diorama Gloss And Glamour

Dior Addict Gloss gives “mirror-shine” lips the time of day…and night.

Miss Dior Eau de Toilette, version 2013

Dior Capture Totale Multi- Perfection Makeup Base SPF 25

Dior Capture Totale Multi-Perfection UV

Base 50 SPF

Diorama-CS6.indd 33 3/13/13 7:53 PM


AT-C

OU

NT

ER

AT-CO

UN

TE

R

AMORE-PACIFIC’s President and CEO Bradley Horowitz, Esther Dong, Senior Vice President of Sales and Marketing and Kamilla Khanbalinova,

National Sales Director invited Beauty Fashion to tour stores and review the brand’s distribution as well as how they are growing customer awareness.

“We want to think differently about how we service the customer,” Mr. Horowitz declared. “Sometimes we all find ourselves becoming stagnant with marketing techniques, and AMOREPACIFIC has tried to break down that wall. We are in a very cluttered skincare market, so I constantly chal-lenge myself and my team to increase our visibility and provide a value proposition for our customer that is special and unique.”

“I informed my team that I want to grow ‘narrow and deep.’ We want to become more important to the part-ners we already are doing business with—Bergdorf Goodman, Neiman Marcus, Nordstrom and Sephora. We have a lot of potential with our retail partners today,” he continued. “If we can’t service a door, train it and really support it, we are not opening it. We are in a distribution today that we can support. We are never going to let our distribution get out in front of our capacity to service it.”

When Mr. Horowitz joined AMOREPACIFIC, he believed the brand needed to make more noise in the marketplace, not only to accelerate their sales but to increase its visibility. “I credit Esther and Kamilla with seeing where I want to take the company and being good supporters of my initiatives. They have risen to the challenge and raised the bar higher.”

“AMOREPACIFIC is the leading skincare company in Korea,” Ms. Dong informed. “We have 40% market share. It is a combination of ancient beauty secrets and what the company invests in skin biotech research that maintains our position.” She believes that more people are becoming aware of Korea’s importance in cosmetics and skincare.

“AMOREPACIFIC has had a presence in the US for ten years,” Ms. Dong reported. “Before I joined the company, I admired its gorgeous product packaging. Now, as part of AMOREPACIFIC, I have learned about the science and technology behind the products.” Trained as a biochem-ist, she wants to connect that scientific research and

AMOREPACIFIC’s high-performance Asian botanical ingredients in simple language that can be easily understood by the customer at-counter.

Ms. Dong credits Mr. Horowitz with adapting AMORE- PACIFIC’s Asian heritage to the American culture. “AMOREPACIFIC is a huge Korean company with global ambition, but it didn’t leverage its local talent until Bradley stepped in. We want to celebrate our cultural differences but must speak to the American customer with ideas they can understand. Some of the marketing concepts in the

Korean market need to be adapted to the US market.”

“The company has realized that they must win in the US if they want to win globally,” she added. “It was a great move by AMOREPACIFIC to put Bradley at the helm in the US. We have tremendous support from Bradley. He fights for anything we need at headquarters in Korea. He defends his ideas even though they may not be in line with the company’s leadership. He knows how to deliver the message.”

Ms. Khanbalinova agreed. “I have worked with AMOREPACIFIC from day one in the US, and we never had a team like the one in place now. When Bradley first joined us, he had a fresh ear. His door is always open. He is very detail-oriented, and even the Product Specialists at-counter can contact him at any time and get his input. This is very important.” She also believes that his calm presence keeps his team balanced and in control.

10:00 AM: Neiman Marcus Westfield Garden State Plaza Mall Paramus, New Jersey

A Walk On The Line Side...With

AMOREPACIFIC

Branching With Bradley Horowitz At The Westfield

Garden State Plaza Mall In Paramus,

New Jersey

AMOREPACIFIC’s Bradley Horowitz, Esther Dong and Kamilla Khanbalinova (r.) with Neiman Marcus’ Elisa Ruggiero


Walk on line side AmorePacific-CS6.indd 34 3/13/13 7:44 PM


THEB

EA

UTY

BIZ

THEB

EA

UTY

BIZ

The fifth Elements Showcase was held January 28 to 29 in New York City’s Skylight West. The 3,000 indus-try leaders, buyers and media that attended the event

experienced the perennial educational panel discussions and interactive installations that are part of every show.

The show featured new brands in new categories and was highlighted by educational forums and cutting-edge tradeshow technology from Pop Market. This technology enables brands to work with their buyers via an offline/online iPad application. Brands can share collections, create custom suggested orders and take orders directly on the application.

The show is a marketplace focused on design objects in the worlds of beauty and fragrance. Called the “Art Basel of the fragrance industry,” the January 2013 show featured 120 exhibitors in a wider range of categories than seen at previous shows, including personal fragrance, home ambiance, skincare, hair care and color cosmetics. Each of the luxury brands shares a commit-ment to beautiful design and independent thinking.

On January 28, the presentation of the second annual “Indie” Award in partnership with The Fragrance Founda-tion was held. Of the 30 Indie fragrance nominees, five finalists were introduced at Elements Showcase by Eliza-beth Musmanno, President of The Fragrance Foundation. Ms. Musmanno declared that “The Foundation and our industry are thrilled to support small companies who have been chosen by our industry elite.”

To qualify as such, an Indie brand must have been on the market for at least two years, is not distributed or owned by a large company and is sold in one to 50 stores in the US. The winner of the “Indie” Award was By Kilian’s Amber Oud. The award was accepted by Givaudan’s Perfumer, Rodrigo Flores-Roux.

OF BEAUTY

Elements Showcase’s Frederick Bouchardy, Jeffrey Lawson and Ulrich Lang

WFFC’s Gillian Bleimann, Bea Hornedo, Anne Marie Api, Alpa Roman, Jeanine Pedersen, Celine Roche, Kay Bardsley-Murano, Erica Lermond and Amy Marks-McGee

The Fragrance Foundation’s Elizabeth Musmanno presented the “Indie” Award to Givaudan’s Rodrigo Flores-Roux for By Kilian’s Amber Oud.

Mr. Lang (r.) led members of WFFC on a tour of Elements Showcase.

THE

Elements Showcase 2013_CS6.indd 35 3/13/13 7:54 PM


The Women in Flavor and Fragrance Commerce (WFFC) attended a private tour of the Elements Showcase prior to the Indie Award. They later held a January business meeting at a nearby restaurant.

Robertet held a workshop on January 29 on “Ylang Ylang: The Perfume Tree from Nosy Be, Madagascar.” It was moderated by Robertet’s Arnaud Adrian, Vice Presi-dent of Sales, Jennifer Powderly, Director of Marketing and Olivia Jan, Senior Perfumer. Members of the panel were D.S. & Durga’s Perfumer and Co-Owner, David Moltz; Sarah Horowitz Parfums’ Perfumer & Founder Sarah Horowitz and Ms. Jan.

One area of production for ylang ylang in Robertet’s Seed To Scent Program is Madagascar. According to Mr. Adrian, ylang ylang, the “flower of all flowers,” is sourced

from very small islands in Robertet’s sustainable approach starting from seeds. The plants are then raised in nurser-ies, and after they reach full growth, the ylang flowers go through a steam distillation process. He informed that 60% of Robertet’s plantation for ylang ylang is preserved as a forest in a wood management program. “High-end equipment reduces water consumption by 50%.”

“Ylang ylang has played roles in different cultures,” Ms. Jan explained. “Moslems burned ylang to scent harems. Chinese Emperors scented their robes with ylang. Ylang in India is an aphrodisiac for honeymoon-ers. It is also used for medicinal purposes and in aroma-therapy as a calming and antidepressant ingredient.”

Ms. Jan presented her fragrance creation using ylang. The scent, “Evening at Goldeneye,” opens on a top note of bergamot, rum extract, bigardier heart (exclusive Roberet Petit Grain fraction). Its middle note of Lislang (exclusive Robertet ylang fraction), Jamaican pimento berry and cedarwood dries down to a base of sandal-wood, vetiver and benzoin.

Elements Showcase will hold its first international edition of the show in Dubai this spring. It will return to New York City in September for the 6th installment of the show in the United States. BF

The Robertet workshop’s panelists: Robertet’s Olivia Jan, Sarah Horowitz of Sarah Horowitz Parfums and D.S & Durga’s David Moltz

W’s Jane Larkworthy, Paul Austin of the Austin Advisory Group and Kavi Moltz of D.S. & Durga chat about the Robertet workshop.

Robertet’s Jennifer Powderly and Arnaud Adrian

OF BEAUTY

THE

Elements Showcase 2013_CS6.indd 36 3/13/13 7:54 PM


THEB

EA

UTY

BIZ

The fourth annual conference of ScentWorld, LLC was held in New York City’s Marriott Downtown February 6-8. “Our event offered conference attendees

the opportunity to explore the latest trends and creative avenues in scent and sensory marketing and to network with professionals from over 21 countries,” affirmed Caroline Pieper-Vogt, President of ScentWorld Events, LLC and Chairperson of the Scent Marketing Institute.

“Our aim is to raise awareness that there is a world of scent beyond the bottle,” Ms. Pieper-Vogt explained. “It’s about making scent a part of our lifestyle. Scent plays an important role in branding and the consumer’s experience. Ambient scent raises the quality of life.”

ScentWorld 2013 reached a new record for industry participation with a 35% increase in attendance over the 2012 conference. “Global scent and sensory marketing are on the rise, and we saw a significant increase in attendance and overall interest in the subject across a variety of industries and disciplines,” Ms. Pieper-Vogt shared. “While we were pleased with this result, we view ScentWorld 2013 as only an early step in our continued

support and increased visi-bility for the scent and sen-sory marketing industry and the increasing n u m b e r o f brands who u s e t h e s e p o w e r f u l tools.”

The sponsors of ScentWorld 2013 were ScentAir, Prolitec, Inc., MyPod Studios, Sniffapalooza, Beauty News NYC, Aromasys and Givaudan. Representatives from scent and sensory marketing distributors and consultants, advertising and branding agency professionals and estab-lished brands from across the globe attended the two days of exhibits and seminars. New this year was the addition of two roundtable sessions—”The Creation of Scent Advertising and Messaging: An Insider’s View from the Creators” and “Smelling, Feeling, Wanting, Learning: A Scent Lover’s Workshop.”

The team of Matt Frost, Global Marketing Director at International Flavors & Fragrances Inc., Syed Shamil, PhD, Vice President of Marketing Fine Fragrance North America at Mane, and Sue Phillips, CEO of Scenterprises, held a panel discussion on “Fragrance Trends.” Dr. Shamil maintains that the sense of smell develops in relation to our experiences at a very early age. In the professional world of perfumery, Mr. Frost stated that it is necessary to understand what message and emotion the brand wants to communicate to the consumer. “It is a challenge to keep the familiar but have innovation come through.”

SETS RECORDS AT 4TH ANNUAL CONFERENCE

Sniffapalooza’s Hernando Courtright, Beauty News NYC’s Candice Sabatini, Museum of Arts & Design’s Chandler Burr, ScentWorld Events LLC’s Caroline Pieper-Vogt and Scentcommunication’s Robert Muller-Grunow


ScentAir’s Andrew Kindfuller with Prolitec’s Richard Weening

ScentWorld Events LLC’s Jennifer Dublino and Ms. Pieper-Vogt (3rd r.) with the SMitty Award winners Mr. Kindfuller, Nose Knows Design’s Tracy Pepe, Scentandrea’s Carmine Santandrea and Scentevents’ Neal Harris, who accepted Shania Twain’s award.

The Scent of Depar-ture NYC created by Histoires de Parfums’ Gerald Ghislain and the Scent of Resilience developed by Belmay Fragrance’s Steven Claisse especially for ScentWorld symbolize the optimism and sense of community in New York City.

ScentWorld-CS6.indd 37 3/13/13 8:03 PM


THEB

EA

UTY

BIZ

THEB

EA

UTY

BIZ

The Fragrance Foundation presented “Pop Your Cork” at Manhattan’s City Winery to explore emerg-ing tastes on a journey to China, Russia and Egypt.

It was an evening of wine tasting, fragrance sniffing and networking featuring a four-course menu paired with wines. City Winery’s Chef, Andres Barrera, produced the Emerging Tastes menu. Joshua Wesson, Founding Partner of Joshua Wesson Wine & Food, led guests through the pairings of wines and beers with courses.

Bruno Jovanovic, Senior Perfumer at International Flavors & Fragrances, was inspired by China, which he called a “very olfactive coun t ry,” to deve lop Shanghai-Beij ing. This impressionistic vision of China opens on a top note of rice flour, tea jasmine and magnolia. Its heart of ginger, cinnamon and incense is based on musk and millennia wood. Those ingredients suggested the recipe for drunken shrimp over green tea noodle salad that was paired with a Chinese beer and a Chilean wine.

Givaudan Fragrances’ Calice Becker, Vice Presi-dent and Executive Per-f umer, d r ew on he r Russian heritage to create the Slavic Tea Fragrance. Tea in Russia, Ms. Becker explained, is considered the “solution to all prob-lems and is the premiere beverage in the country.”

Slavic Tea Fragrance opens on a top note of bergamot and galbanum. Its middle note of orris and rose petals blends to a drydown of moss and organic Laos beeswax. The tasting course to complement the fragrance was steamed halibut with marinadom and draniki that was washed down with either a semisweet red wine from the Republic of Georgia or a rose cava from Spain.

A FRAGRANCE/ FOOD ODYSSEY

International Flavors & Fragrances’ Bruno Jovanovic, Givaudan’s Calice Becker, The Fragrance Foundation’s Elizabeth Musmanno, drom fragrances’ Kevin Verspoor and Joshua Wesson Wine & Food’s Joshua Wesson

Mr. Verspoor with Inter Parfums’ Tara Kearns

Ann Gottlieb of Ann Gottlieb Associates with Mane’s Westly Morris


Takasago’s Frederic Jacques and Mane’s Julie Brouard with HDM’s Henri de Monclin

Robertet’s Jerome Épinette and Pierre Wulff (r.) with Givaudan’s Remy Bhatia

Coty’s Cherisse Carrington with Arcade Marketing’s Eric Dalbo

Fragrance Odyssey-cs6.indd 38 3/13/13 7:52 PM


THEL

AT

ES

TLA

UN

CH

ESTH

ELA

TE

ST

LAU

NC

HES

Shiseido’s latest brain child for its award-winning White Lucent collec-

tion is the new Power Brightening Mask. Based on Iontophoresis, positive- and negative-charged ions increase by tenfold the penetration into the skin of br ightening ingredients, such as Vitamin C.

The company’s Ion Force Complex provides a powerful brightening solution that embeds brighteners and targets excess pigment for both immediate and long-term results with a marked improve-ment after three weeks of use. The mask itself is a stretchable sheet with openings to accommodate the eyes, nose and mouth. It is meant to be used twice a week for ten minutes. Priced at $68.00 for six masks, it is available as of this month at www.shiseido.com.

MASKERADE BALL AND BRIGHT IDEAS

Urban Environment Tinted UV Protector SPF43 com-bines anti-oxidants and moisturizers with a hint of color.It also fills the gaps in the ridges and furrows of the skin’s surface. This is attained by four main ingredients: SuperVeil-UV 360, a patent-pending technology that ensures even coverage for effec-tive sun protection; ProfenseCEL inhibits enzyme activity that causes wrinkles and uneven skin tone; Rose Apple Leaf Extract and Thiotaurine, strong antioxidants that prevent DNA damage from environmental stressors; and Hydro-Restoring Complex, which has exceptional moisturizing capabilities. Available this month in three shades, it is priced at $30.00 for 30 ml.

Shiseido Perfect Hydrating BB Cream SPF35 is also tinted, com-bining makeup effects with the benefits of skincare, thanks to SPF35, which includes titanium dioxide, rose apple leaf and thio-taurine, amino acids and Xylitol, a humectant that promotes opti-mal hydration and smooth skin. Available in two shades ($33.00 for 30ml) online at the Shiseido Web site. BF

White Lucent Power Brightening Mask

Urban Environment Tinted UV Protector SPF43 Shiseido Perfect Hydrating BB Cream SPF43

Shiseido-CS6.indd 39 3/13/13 8:04 PM


THEL

AT

ES

TLA

UN

CH

ES


Contrary to Kermit the Frog’s lament, it’s easy being green—at least this year. Just in time for St. Patrick’s Day and beyond, Sephora and Pantone Universe

announced the 2013 Color of the Year beauty collection featuring PANTONE 17-5641 Emerald. It is available exclusively for a limited time at Sephora stores and Sephora.com as of this month.

Their 2013 Color of the Year Emerald Capsule Collec-

tion, priced at $68.00, is extensive, comprising of one Color Grid Eye Shadow in Bionic (Emerald, White Alyssum and Crown); one Color Code Prismatic Shadow, a high-pigment cream formula for the eyes that lasts all day; one Color Cube Lid Liner Stain; one Lightspeed Glitter Dust, a loose emerald glitter for a subtle shimmer or a powerful pop; one Graphic Sculpt Waterproof Jumbo Eyeliner, a long-wearing, easy-glide liner with a luminous finish; and one Color Watt Highlighting Mascara, a retractable pencil, also waterproof in a matte finish. The Color Grid Eye Shadow also comes in two other combinations: Eclipsed (Emerald Glitter, Amberlight and Olivine; and Elemental (Emerald shimmer, Appleblossom

and Camel). Purchased individually, prices range from $14.00 to $26.00.

Other products, not included in the Emerald Capsule Collection, are numerous. The Colorbyte Lip Wands ($24.00) is a lip gloss set that offers four shades—Touch of Emerald (clear with an emerald sparkle), Crocus (lac-quer lilac), Georgia Peach (lacquer peach) and Cameo Brown (lacquer nude). Graphic Lift Liquid Liner ($17.00)

has a flocked tip applicator delivering a long-lasting metal-lic shimmer finish. Glitter Strobe Eyeliner Set ($18.00) consists of four emerald eyelin-ers with different finishes— glitter, iridescent, metallic and matte. The Color Theory Sculpt-ing Blush ($24.00), a duo to compliment emerald accents, comes in Dusty Pink and Pink Mist . The Color Charged Graphic Lacquer ($10.00) is an intense shade of emerald in a high-gloss lacquer. Mini Graphic E f fec t Lacquers ($18.00) is a collection of three emerald mini polishes in Emer-ald (clear with emerald glitter), shimmer (Emerald and silver) and matte metallic. Lastly, the Emerald Tip Nail Ring ($22.00), a nail jewel statement featuring an emerald and crystal tip.

There are also six Color of the Year Accessories: the Color

Contour Face Brush Set ($68.00), an 8-piece synthetic brush set with a stand that provides every function to cre-ate your Emerald look; the Spectra Blend Eye Brush Roll ($20.00), a 3-piece mini travel brush set in a magnetic pouch; the Color Black Beauty Box ($38.00), a hard cosmetic case featuring organizing compartments and a removable travel box; Prismatic Glitter False Eyelashes ($10.00) consisting of luxurious black lashes with a strip of emerald glitter; the Color Sculpting Kabuki Brush ($22.00), a travel-size synthetic brush; and the Emerald Compact Mirror ($18.00), a must-have two-sided travel mirror for touch-ups featuring 3x magnification.

Miss Piggy is going to flip. BF

SEPHORA AND PANTONE WEARING THE GREEN

The Sephora + Pantone Universe 2013 Emerald Capsule Collection

Sephora and Pantone-CS6.indd 40 3/13/13 8:04 PM


FO

RE

IGN

CO

RR

ESP

ON

DEN

TSF

OR

EIG

NC

OR

RES

PO

ND

ENTS

by Fernanda Bonifacio

BRAZIL BEAUTY

BRIEFSephora Breaks Into the Brazilian Market

With over 1,300 stores in 27 countries, there were sever-al speculations on why Sephora had not entered Brazil, one of the fastest-growing beauty markets worldwide. In fact, the prestige beauty retailer was carefully preparing the ground for an audacious goal: to open 40 stores throughout the country in five years.

Sephora’s strategy to enter Brazil started in 2008, when the company conducted a thorough study of the Brazil-ian cosmetics segment and confirmed what had been suspected—there was no rival to its position in the marketplace. “Brazil is the world’s third largest beauty market. Although customers are quite sophisticated, they did not have many options,” said David Suliteanu, President and CEO of Sephora Americas. “Sephora has changed that by bringing our unique store concept and a wide range of excellent brands to meet such great demand.”

Sephora’s first Latin American store was inaugurated in 2009, in Mexico City, after the company inked a deal with Mexican distributor Groupo Axo. One year later, Sephora finally broke into the Brazilian market, with the acquisition of a 70% controlling stake in Brazil’s largest online beauty retailer, Sack’s, by the LVMH group.

The first step to develop a local platform was to integrate Sephora’s expertise and new products into the Sack’s web-site, which already carried 270 brands and had 4 million unique visitors each month. In July 2012, the company completed the migration, converting Sack’s formal website

into www.sephora.com.br and inaugurating its long-awaited first physical store in Brazil. São Paulo’s JK Iguatemi Mall—home to the first Lanvin, Van Cleef & Arpels and Topshop stores in Latin America— was chosen as the site for the first location, followed by a second store in São Paulo and another two in Rio—all in shopping malls.

By 2017, the LVMH group expects Brazil to be among the brand’s top 10 markets, with an addition-al 36 stores open through-out the country. “Our goal is to expand sales in Brazil to offset the downturn


Shopping at Sephora/JK Iguatemi Mall, São Paulo

Tattoo Artist Kat Von D at Sephora JK Iguatemi

At Sephora/Morumbi Mall, São Paulo

March 2013_Brazil-CS6.indd 41 3/13/13 7:52 PM


RE

GIO

NA

LC

OR

RES

PO

ND

ENTS

RE

GIO

NA

LC

OR

RES

PO

ND

ENTS

by Kay Renz SOUTH FLORIDA SCENE

Neiman Marcus Boca Raton Welcomes Star Artists

Antonio Costa from Giorgio ArmaniThe buzz in the beauty blogosphere about Giorgio Armani’s Maestro Fusion Makeup was on the lips of women waiting on line at Neiman Marcus/Boca Raton to meet Premier Face Designer Antonio Costa.

“I’ve heard so much about it,” said customer Linda Carson. “But I wanted to experience it at an event like this where I could learn proper application from Armani experts.”

Mr Costa, who oozes charm, and obviously loves his role as a teacher, explained that while many women are calling this new product a foundation, it’s really a revolu-tionary complexion perfector.

“It’s magical,” he said. “There has never been anything like it. The texture is amazing, it just blends into your skin and disappears…leaving incredibly perfected skin.”

The feel is unbelievably lightweight, but it covers trouble spots with ease. The tiny amount of product that is needed truly surprised the guests getting makeovers. Women who were used to layering on foundation to cover flaws were shocked how just a drop or two of Maestro Fusion transformed their faces.

“You need very little product,” said Costa. “Just use a little bit in the center of your face and blend outward. It is super lightweight and very easy to apply.”

Mr. Costa suggested using finger application. “You don’t need to use a brush with this to get that perfected look,” he explained. “And just watch how it doesn’t get into pores and lines…that’s due to Armani’s technology.”

The unforgettable and unique texture created by this patented Fusion Technology delivers the thinnest color film that blends perfectly and corrects skin imperfections without buildup.

As the Boca women were having “wow” moments, Mr. Costa talked with me about how much he loves being able to do these events. “Teaching is so important to me. Just handing a woman a product does nothing. Showing her how to use it, how to be more beautiful and how it will make her life easier…now that is what I am excited about.”

For South Florida women, Mr. Costa especially felt Maestro Fusion was going to be huge. “We are selling out all over the country,” he said. “But South Florida women are truly going to appreciate this because of their

active lifestyles. They want application to be easy… they don’t want to look like they are wearing makeup, yet they w a n t t o l o o k amazing.”

Costa also felt that the Spring palette will be a huge hit here. Women love these small com-pacts wi th the i r blush and shadows all in one. Trend-wise, he stressed pops of pink and coral on the cheeks with pastel and nude lips. “It’s joyful, playful and colorful,” he said. Sums up the Boca woman pretty well!


…and the new Maestro Foundation

Antonio Costa in action

BF_March South_Florida-CS6.indd 42 3/13/13 8:05 PM


RE

GIO

NA

LC

OR

RES

PO

ND

ENTS

RE

GIO

NA

LC

OR

RES

PO

ND

ENTS

by Toni M. Lublin ATLANTA PEACH

Macy’s/Lenox Square Grand ReopeningMacy’s at Lenox Square Mall in Atlanta, Georgia, recently unveiled its newly expanded interior departments and storewide upgrades. To celebrate the occasion a mult level department extravaganza was held for its customers at the Mall. The well-planned event showed a lot of hard work put forth by vendors. Raffles for cosmetics and fragrance gift baskets valued over $300 and a Michael Kors handbag were just a couple of the many giveaways.

The cosmetics department was the epicenter of traffic on the grand reopening day. Cosmetic vendors had flown in their skincare and makeup experts to man every make-up counter. Included in the offerings were makeovers, demonstrations and a fun time for everyone.

The new and improved Macy’s Lenox Square store has for a long time been a sales winner location for Dolce & Gabbana and Gucci women’s and men’s fragrances, both distributed by P&G Prestige. “We have excellent expo-sure in Macy’s fragrance department combined with a number-one team of Sales Associates. Those factors and a great line of products have made this Macy’s location Dolce & Gabbana and Gucci’s highest-ranking sales volume fragrance store,” said Gail Arrojo, Retail Executive for P&G Prestige.

P&G Prestige showcases Dolce & Gabbana and Gucci men’s and women’s fragrances, and the Lacoste for Men and The Art of Shaving for Men lines at all Macy’s stores. Lisa Sagneri, District Manager for Macy’s East, commented on the impact of the update and sales expectations for 2013. “We expect 2013 to be a banner year for our total store sales and that the cosmetics department will see double-digit increases,” said Ms. Sagneri.


Dany Balbuena, RSS for P&G Prestige, and Gail Arrojo, P&G Prestige Retail Account Executive

Clinique’s Beauty Consultants Judith Tummings and Jennie Meridith

The Dior team at Macy’s/Lenox Square Mall

Dior National Skincare Specialist Sheba Vignale, Fragrance Specialist Sari Hidi and Hoban Hersi, Dior Skincare Specialist

BF Atlanta March 2013-CS6.indd 43 3/13/13 7:46 PM


Growing the St. Tro-pez brand is achieved not only with bricks and mortar, but also, social media and PR. “We have chats with our tan-ning experts. We work with Designers and tweet backstage during Fashion Weeks. At the Academy Awards, St. Tropez had two Artists tanning the celebrities.”

Now that St. Tropez is “off and running,” Ms. Ciafardini is “starting the process with Sanctu-ary Spa in the US. We have made the products compliant with the US regulations. The prod-ucts are efficacious and consumer-friendly. They are at an affordable price to create a spa in a consumer’s own home.”

She explained that the Sanctuary Spa brand was creat-ed 30 years ago. A ballerina’s husband built a spa for her and her friends to relax in after dancing. It became the Sanctuary Spa in London’s Covent Garden, which spawned the products that have been created with over 100 Estheticians over the years.

“Michelle recreated the ballerina theme by making Darcy Bussell, a famous Ballerina and now a judge on Dancing With The Stars in the UK, the Spokesperson for Sanctuary Spa. We have also identified Dawn Gallagher, a former Model and spa expert, as the US spokesperson for Sanctuary Spa.”

Ms. Ciafardini is seeding the Sanctuary Spa brand on QVC to help spread the word about the line. “We will then find the right brick-and-mortar retailer partner to slowly and confidently build the brand across the US and Canada.”

Sanctuary Spa has a celebrity Facialist, Nicola Joss, and the brand was introduced at an event for Beauty Edi-tors at New York City’s Park Avenue Autumn.

She shares that Fudge is a youth-attitude styling prod-uct that helps women to create their own hairstyles at home. “Fudge is fun, and we are still working on our strategy for the brand,” Ms. Ciafardini reported. Currently the business is divided between the UK and Australia in salons only.

Along with its business in the UK, Australia and the Americas, she maintains that PZ Cussons is in the process of opening up many more countries. “When I started [at the Americas division] on June 1, 2011, there were three people in the field. Now, we have 11 people in our New York City office. We have six Account Managers across the US and will be adding more, as well as one in Canada.”

“What is consistent at PZ Cussons Beauty is the tre-mendous amount of passion our people have for the brands,” Ms. Ciafardini affirmed. “Our strategy is really simple. It is based on hard work and great products. Then we let the consumer take our brands to the next level.”

MAGGIE CIAFARDINI HELMS PZ CUSSONS BEAUTY IN THE AMERICAS


Ms. Kilkenny and Ms. Ciafardini chat during the St. Tropez 2013 Sales Meeting.

The PZ Cussons Beauty team at the St. Tropez 2013 Sales Conference



Sephora/Meatpacking District

“This is an amazing new store,” Ms. Ciafardini declared. “It is a new interior design for the retailer, and St. Tropez has a wonderful location on a main aisle near the store’s entrance. St. Tropez’s iconic visual showing models in white swimwear is the largest graphic in the store.” Also on display is a visual for St. Tropez’s 2012 ALLURE Beauty Breakthrough Award for Self Tan Dark Range and Self Tan Bronzing Mousse.

“The customer who comes to this store is among New York’s hippest,” disclosed Yvonne Moore, St. Tropez’s Senior Account Executive for the New York Metro area. “They are very savvy, and this store’s Cast Members are very supportive and knowledgeable about all of the prod-ucts in Sephora.”

Ms. Moore maintains that her ethnicity gives her an advantage in explaining St. Tropez. When customers or Cast Members ask why she would need a self-tanner, Ms. Moore explains that St. Tropez provides a skin finish. “Clients with dark skin can have an uneven skin tone, so St. Tropez evens out the complexion. Customers with darker skin can use the St. Tropez skin illuminator to give an additional glow to skin. And there is One Night Only for those who are commitment-phobic.”

Sephora/SoHo“Sephora/SoHo is

our #1 store,” Ms. Ciafardini disclosed. “St. Tropez ranks #1 in self-tanning prod-ucts and #3 in the skincare category.” She also noted the popular i ty o f the b rand among an Asian-based clientele, such as Sephora in Vancouver’s Pacific Place mall.

A new visual at Sephora showing the consumer that St. Tro-pez is a year-round brand is displayed on the skincare wall.

“Sephora has given us an end cap, so we are very happy with our space and location on the store’s main thor-oughfare,” she added. BF

MAGGIE CIAFARDINI AT SEPHORA STORES IN MANHATTAN

Ms. Ciafardini and Ms. Moore (r.) with Sephora’s Lauren Vasquez showcase the iconic visual for St. Tropez.

Ms. Vasquez and Ms. Ciafardini highlight St. Tropez Self Tan Dark Range, which won an ALLURE 2012 Beauty Award.

Ms. Moore with Sephora’s Lorenna Fuentes at the St. Tropez display in the store’s main aisle

Ms. Ciafardini and Ms. Moore at the end cap display for St. Tropez

Ms. Ciafardini and Ms. Moore (r.) with Sephora’s Kenya Gonzalez at the linear visual for St. Tropez



IFF’s Mara Dumski and Lorenzo Cavallaro with Nancy Williams of L’Oréal

IFF’s Julianne Pruett with Mark Knitowski of Victoria’s Secret Beauty IFF’s Kristiina Raisanen and Yves Cassar

Ken and Catherine Ehrenberger of Amway with Roberto Olivi of Firmenich

Firmenich’s Cheryl Morano, Debra Butler and Hervé Pierini

Firmenich’s Joseph Pagliuco, Karen Tay and Roberto Olivi

Daniel Clarke of Coty Prestige (2nd l.) with Givaudan’s Rose Eckert, Britta Sevin and

Kate GreeneGivaudan’s Britta Sevin and Kate Greene (r.)

with Nichole Kirtley of Parluxybf Beauty’s Kristin Hambel and Amanda

Hudziak

Elizabeth Arden’s Francine Gingras with Anahita Mekanik of IFF

IFF’s Carlos Benaïm with Trudi Loren of The Estée Lauder

CompaniesGivaudan’s Yara Karmiloff with

L’Oréal’s David SuffitMs. Marshall with FGI’s Margaret

Hayes

Nicholas Ratut, a beauty industry veteran, spoke of his son’s battle with mental illness. Declaring that disorders such as OCD are highly stigmatizing, Mr. Ratut shared that his son is currently residing at Clubhouse Interna-tional in Paris, which is a community center for people living with mental illness.

Mr. Mirzayantz said he first learned about OCD at the Beyond Beauty events. “There is still the stigma attached

to mental illness, and that shame and secrecy only worsens the condition. I saw on my recent visit to the Johns Hopkins Department of Psychiatry and Behavioral Sciences the impact that Dr. Nestadt’s program has on patients who are suffering the fear and doubt of mental illness.”

Mr. Calvert praised the “great work by genetic research-ers at Johns Hopkins.” He also paid tribute to the tireless




Givaudan’s Yara Karmiloff with IFF’s Sue McEwen and Olivier Delcour (r.) and SGD’s Shéhérazade Chamlou

John Ledes (c.) with David Schieffelin of ybf Beauty, Ms Marshall and Peter Barton Hutt of Covington & Burling

PCPC’s Mary Foster with John Ledes and ybf Beauty’s Stacey Schieffelin

energy of Linda Marshall and her family in organizing the annual Beyond Beauty event. “The Marshall family is making a difference.” BF

Princess Alexandra of Greece with Ms. Gabai-Pinsky, Mr. Mirzayantz and Mr. Rolleston

Cosmetic World’s Debra Davis and George Ledes (r.) with Mail Online’s Rich Sutton, Kelly Davis and Matt Kaplan

Johnson & Johnson’s Stefano Curti with PCPC’s Louanne Roark, Alison Brod of Alison Brod Public Relations and Mr. Ratut

Marie Claire’s Nancy Berger Cardone, Ms. Pieper-Vogt, Abby Wallach of Beautiful

Stranger and Mr. Butkiewicz

Princess Alexandra of Greece and Mr. Mirzayantz with Ms. Marshall and Coty’s Catherine Walsh.

Gurwitch Products’ Robert Luzzi, Mr. Butkiewicz and Art Spiro



Ms. Zinn-Moore, Ms. Russo, Ms. Breen and Ms. Drell-Szyfer

Linda Marshall of Elysée Cosmetics with Johnson & Johnson’s Stefano Curti

Ms. Baxter and Gurwitch Products’ Claudia Poccia

Robertet’s Pierre Wulff with Estée Lauder’s Charisse Ford

Coty Beauty’s Lorrie King with Ms. CreccaMane’s Dr. Syed Shamil with Beauty Fashion’s George Ledes QVC’s Diane Paccione and Ms. Lucas

AHAVA’s Elana Drell Szyfer with Nordstrom’s Debbi Hartley Triesch and Amy Fisher of Elizabeth Arden

Mane’s Donna Harrington, Mr. Morris and Ms. Crecca

Ms. Grant with Nordstrom’s Laurie Black and Denny Meadows

Pochet’s Gerald Walle with The NPD Group’s Dennis Brown and Mane’s Ralf Schwieger

Ms. Breen with Gail Gordon of gg Global Consulting

Mane’s Tony Cannone and Jim Krivda (r.) with Maria Corbiscello of Studio MC2

Mr. Curti with Redbook’s Mary Morgan and Jeannine Shao Collins of Meredith Corporation

SGD’s Peter Acerra and Shéhérazade Chamlou

Mr. Cohen stated that brands must adapt to the consumer. It is the new consumer era of “more—more components, more communication and more competition than ever before.” He defines bricks-and-mortar stores as “sensory” with a touch-and-feel social experience. The Internet is a “resource” that is convenient for checking prices. The question he sees is how to merge in-store and online, pulling from each side, to create 3-D retail.

Ms. Grant reported that 50% of US beauty shoppers cut spending while about half did not. She shared that 75% of prestige beauty shoppers were somewhat/strongly influenced by product reviews/endorsements. They were some-what/strongly influenced (52%) by “best” awards. BF

THE NPD GROUP AND CEW PRESENT “HOT OFF THE PRESS”(continued from page 21)

NPD CEW.indd 48 3/13/13 8:00 PM


on the avenue


The Fashion Group International (FGI) presented the 16th annual Rising Star Awards at Cipriani 42nd Street in New York City. Ralph Rucci delivered the keynote address.

FIT Hosts Digital Program

The alumni of FIT’s Cosmetics & Fragrance Marketing & Management program as well as current students gathered at New York City’s House of bumble in the Meatpacking District for a presentation given by Scott Galloway and Maureen Mullen from L2, a renowned think tank, on digital innovation.

WFFC’s 2013 Board

Women in Flavor & Fragrance Commerce elected its 2013 Board of Directors helmed by Celine Roche of Mane USA.

Miracle Skin Transformer In UK

Miracle Skin Transformer is now available in the new Beauty Workshop department of Self-ridges in the United Kingdom, and online at Selfridges.com.

Cosmo Cover GirlMiley Cyrus was feted at New York City’s Acme by Cosmopolitan as the magazine ’s March cover girl. BF

Calvin Klein Eternity summer springs eternal, albeit in a limited edition. Inspired by the beauty of glistening

seashells on sunsoaked sands, his Eternity summer, an aquatic floral, opens with breezy and water-spangled notes—seabreeze, aquatic accord and sparkling berga-mot. With mid-notes of wisteria, living cotton flower and osmanthus deepening into a dry down of musk, white amber and sandalwood, how could this not spell out a fresh, calm and elegant summery afternoon by the shore? The 3.4-oz eau de parfum spray retails at $58.00.

But no beautiful day at the beach is complete without a companion. Enter Eternity for men summer—a verita-ble foray in a fresh fougère fragrance. Top notes feature tarragon, Mediterranean bergamot, orange flower and wet summer aldehydes, melting into midnotes of cedar leaf oil, violet leaf, mimosa, lavender oil and seagrass. Patchouli, white amber, driftwood, musk and ebony cashmere woods complete a perfect picture. The 3.4-oz. eau de toilette sells for $58.00.

That said, no summer afternoon is really com-plete without a cool, refreshing dip in the water provided by a splash of ck one summer, a tonic woody scent, to quench just such a thirst for an aquatic adventure. Its top notes combine waterfall effect, water-melon, crushed leaves and zesty citrus that cas-

cade into mid-notes of water lily, cucumber, caraway and watermint, pooling into a dry down of moss, blonde woods and musk. (How cool is that? Very cool.) Even the flacon is cool—a neon green logo on an aqua flask whose surface mimics the droplets of sea spray. The 3.4-oz eau de toi-lette spray is priced at $48.00.

All the above scents are available at department and specialty stores beginning in March 2013. BF

CALVIN KLEIN’S SUMMER VACATION

He Sells Seashells By The Seashore

Eternity summer and Eternity for men summer beached among the seashells—and happy to be there.

Just too cool for words, ck one summer dives right in.

THEL

AT

ES

TLA

UN

CH

ES

Lisa Hoffman Beauty’s Lee Gottsegen and Lisa Hoffman

Cosmopolitan’s Donna Kalajian Lagani and Joanna Coles (r.), Michael Clinton of Hearst Magazines and Miley Cyrus

The Estée Lauder Compa-nies’ Frank Fronzo, Carly

Guerra (3rd r.), Alex Fritsch Gil (2nd r.) and Mark Polson

(r.) with Bergdorf Good-man’s Teril Turner, L2 Digital Think Tank’s Scott Galloway

and Maureen Mullen and Bumble and bumble/Smash-

box’s Peter Lichtenthal

Miracle Skin Transformer’s Anthony Vesnaver and Sarah McNamara at Selfridges to greet customers

Givaudan’s Cathy Torelli and Cos Policastro with Andrew Hilfiger

(Front) Gillian Bleimann, Bea Hornedo, Anne Marie Api, Jeanine Pedersen and Kathryn Bardsley; (rear) Alpa Roman, Celine Roche, Erica Lermond and Amy Marks-McGee

BF_March On The Ave.indd 49 3/13/13 7:51 PM


A Walk On The Line Side...With AMOREPACIFIC

“We love Neiman Marcus and they love us back,” enthused Ms. Khanbalinova. “We have a great relation-ship, and it’s gotten even better with Brad-ley as our leader. After a lot of troubleshoot-ing we now have a clear path and are getting stronger and stronger.”

“Neiman Marcus has been a terrific part-ner for us,” she contin-ued. “In every store, we have a partnership that extends from the

Department Managers to the Assistant Managers to the General Managers. They know what AMOREPACIFIC is about, and that is the secret to our success.”

“We opened our first counter at Bergdorf Goodman in 2003 and started at the top of the market. We expanded to Neiman Marcus in 2004, and it is our largest and oldest account,” Mr. Horowitz said. “Our partnership with Neiman Marcus is incredibly important to us.”

“Our performance in the past two years has been really great,” Ms. Dong added. “Neiman Marcus has definitely taken note of us in relation to the rest of the skincare brands in the department, and we don’t take it lightly. It is a result of hard work in the field. It is very important that we have our own people in the stores, and now have Product Specialists in 16 of the 26 Neiman Marcus doors where we are located.”

The space and location for AMOREPACIFIC’s counter in Neiman Marcus is by the escalators. “It is an amazing location as far as foot traffic is concerned,” Ms. Khan-balinova affirmed. “We have access to the majority of customers walking through the store.”

AMOREPACIFIC’s Product Specialist, Katherine Han, educates customers about the brand by encouraging them to sample the products. Ms. Han tells her customers about the powerful ingredients in this Korean skincare line and their benefits. This education creates an initial interest to try the products, and by providing a custom-ized selection of samples, customers are able to see and feel the difference prior to purchase. Follow-up and exclusive invitations to special events help build the connection and encourage repeat purchases.

Ms. Dong places very high importance on product sampling. “We make a big investment in sampling with packettes for every product. The SKUs that are not suited to packette sampling have deluxe samples for our high-end Neiman Marcus customers. If the client purchases a moisturizer, they are given samples of serums and eye creams to take home that we expect will convince them to purchase the rest of the regimen to complement the moisturizer.”

Mr. Horowitz emphasized that training and education are imperative to translate the benefits of AMOREPACIFIC’s products to the customer. “We invest in training so that Katherine [Han] can have a very high level of product expertise. We have three Trainers who give the Product Specialists new product training at least once a season. Our National Trainer, Steven Snook, is in the stores a few times a season to make sure the Product Specialists get whatever support they need.”

Neiman Marcus Department Manager Elisa Ruggiero praised Ms. Han’s relationship with her customers citing her efforts to provide personalized attention, customized product sampling and consistent follow-up as the keys to her success.

One sampling effort was noted as being especially


Neiman Marcus’ Lynne Vreeland joins Ms. Ruggiero and Mr. Horowitz.

Mr. Horowitz, AMOREPACIFIC’s Katherine Han and Ms. Ruggiero

Ms. Han and Mr. Horowitz showcase AMOREPACIFIC’s products.




successful in creating new AMOREPACIFIC customers. During a special in-store event, each client making a purchase in the Beauty Department received a deluxe AMORE-PACIFIC sample in their gift bag. Katherine’s follow-up with those clients to make sure they know how to use those products resulted in excellent feedback and repeat purchases.

When Ms. Han became the Product Specialist at the AMOREPACIFIC counter, Neiman Marcus sent out a letter from the Public Relations Department to any of the brand’s clients announcing her arrival. “Every member of the Beauty Department team is essential to the growth of the business,” stated Lynne Vreeland, Public Relations Manager at Neiman Marcus/Westfield Garden State Plaza Mall. “And Katherine is very representative of our wonderful beauty team.”

“The number-one point we focus on is customer ser-vice, and I think that is how we get our repeat customers,” Ms. Vreeland explained. “Not only are we warm and kind in our approach, but [members of the Beauty Department] have a lot of talent. A combination of cus-tomer service and talent cultivates a repeat customer. Cosmetics are in every store everywhere. For anyone to make the decision to come to Neiman Marcus over and above another store is because we have an edge and that edge is customer service.”

11:00 AM: SephoraAccording to Ms. Dong, AMOREPACIFIC is doing very

well at Sephora as well. “Most recently, they said we are one of the top growth brands for the past two years. Under Bradley’s direction, we have increased our support

in the field, and our growth is due to the brand coordina-tors who visit the stores on a regular basis.”

“Training is a big deal at AMOREPACIFIC,” she contin-ued. “We have regular training of the Cast Members and provide AMOREPACIFIC videos [about our products] for them. We have a phrase for Sephora: ‘Leave no door behind.’ We have a relationship with every single Sephora door.”

“No brand provides as abundant sampling as we do at Sephora. We are in 140 Sephora doors and have just opened in Canada. Every month we send samples direct-ly to every Sephora store, which is a big commitment.”

“In a luxury retail environment, we have a dedicated Product Specialist to tell the story of the products and their benefits. In Sephora,” she disclosed, “it is a very different story. So we have put sleeves on our products that give four key selling points. They help the client to navigate the product themselves and to learn about its treatment. The Cast Member can hold the product and remind themselves of the selling points. We are told by Sephora’s Buying Office that the packaging is so helpful.”

“Three years ago, we entered Sephora stores and are continuing to open new doors,” Ms. Khanbalinova reported. “Our comp store sales are growing double-digit as well. We have a huge freelance field team that visits every single Sephora store at least once a month. Our commitment is that no Sephora store will be left unattended. There is a lot of education, sampling and follow-up. Our success is based on leadership between our team and our retail partner.”

Ms. Dong and Ms. Khanbalinova at AMOREPACIFIC’s excellent location at Sephora

Mr. Horowitz and Ms. Dong hold a product from AMOREPACIFIC’s Moisture Bound collection with a special sleeve that explains its

benefits.




11:30 AM: NordstromMs. Khanbalinova started her career at Nordstrom and

worked there for eight years. “Nordstrom is very loyal to their employees, to their customers and to their vendors. It is a retailer of choice for us because of their attention to detail, level of service and that culture of loyalty.”

“Nordstrom is approachable for many different clients, and we need to tweak how we service those customers, she explained. “Our assortment is value-oriented with a luxury level of service.”

“We have a wonderful partnership with Nordstrom, which helps us highlight our brand. We have opened seven stores, because we want to have the narrow and deep approach. We want to devote enough training and resources to each store to make a mark.”

Ms. Khanbalinova maintains that Nordstrom appreci-ates the great technology behind AMOREPACIFIC. They believe in our innovative products based on great botanical formulations, and our price points appeal to them as well.”

“Nordstrom is accessible to a wide variety of consum-ers with a slightly younger demographic. At Sephora, the customer is looking for preventative products. At Neiman Marcus, the customer seeks anti-aging products. At Nordstrom, we have both clients. We separate out that difference and determine how we support each retailer with the appropriate samples and in-store customer communication.”

Mr. Horowitz notes that the space and location of the AMOREPACIFIC counter is “excellent and right in the middle of the Beauty Department. I never want to be in less than two cases. We are next to Bobbi Brown, which

is focused on color, creating a complementary balance as we are grounded in skincare.”

“We haven’t been in this market for very long, so we have introductory sets that cater to people who are completely new to the brand, don’t want to spend a lot of money and just want to try the products,” Ms. Dong declared. “These introductory sets have deluxe size samples, but they are not as big as the full sizes of prod-ucts. It is a good trial supply and is priced at $150.00.”

“We opened Nordstrom in 2012, and our growth has met Nordstrom’s and our expectations. Some stores are actually exceeding plan. There are constant training and store visits from our sales team to touch people in the department, as well as the clients.”

“We have added a new position to our team called the Beauty Creator,” Ms. Khanbalinova continued. “This highly trained AMOREPACIFIC Aesthetician is a great ambassador for the brand. She travels to the stores, so we make sure to book customer appointments, which have been extremely successful. This 45-minute appointment is very luxurious and brings the brand to the next level. Our customers in Neiman Marcus and Nordstrom love it.”

“The level of service that AMOREPACIFIC provides defines it as a luxury brand,” Ms. Dong affirmed. “The facials performed by our Beauty Creator are one way to differentiate ourselves from the other skincare brands. Service itself is a huge element of AMOREPACIFIC, and it is how we win in the field.”

Ms. Khanbalinova praised the market message about the AMOREPACIFIC products. “The customer is educated about the products in very simple but important sentences based on scientific research. Our product messaging is Esther’s achievement.”

Ms. Dong explains the rationale behind the way AMOREPACIFIC’s collections are organized. “Marketing is all about having simple language and a consistent message the customer can understand. For example, when we launched Future Response Age Defense Creme, we showed how it broke the chain of aging.”

AMOREPACIFIC’s skincare products are presented in collections targeted for specific customers. The Time Response collection is preventative to delay aging. The Moisture Bound collection, the only collection available at Sephora, is targeted to a younger consumer. Both col-lections are available at Nordstrom and Neiman Marcus.

“Our message is about high-performance products based on Asian botanicals, which are natural and potent,” Ms. Dong noted. “Our Product Specialists deliver that message to the customers by first capturing their attention and then moving forward to speak about the technology and the origin of the AMOREPACIFIC products.” BF

Ms. Dong AMOREPACIFIC’s Irma Dubinsky, Ms. Khanbalinova, Nordstrom’s Desi Femera and Mr. Horowitz highlight the core

product display.



With the thousands of raw materials in use for fragrance creation, Mr. Frost noted that the classics still remain. “Fragrance structure changes due to the socio-economic status of what is happening in society. The relation between fashion and scent is influenced by the marketplace.”

Dr. Shamil declared that wearing fragrance in Europe is part of the culture, but there is still a debate in the US about whether or not to wear a fragrance. Mr. Frost agreed, declaring that consumers should be “educated to find the fragrance that’s right for them and feel good about it. Fragrance should be all about happiness, but the pressure is on the customer” to sort through the thousands of fragrances available.

“Fragrance is a powerful communicator,” noted Dr. Shamil. “How you perceive something is dictated by a fragrance.”

When fragrancing a space, Ms. Phillips maintains that scent can be used to stimulate a purchase. She explained that there are various delivery systems today to scent space, including fragranced glass and metal, as well as digital systems.

Mr. Frost believes that consumers are more open to experimenting with fragrance today. “The gourmand cat-egory has helped to boost fragrance usage,” Mr. Shamil added. Gourmand or food flavors transport consumers back to their childhood and happy memories.

The 2013 SMitty Awards were presented to those dedi-cated individuals and companies that had a tremendous impact on the scent and sensory marketing industry. The ScentWorld 2013 winners included: ScentAir, which received the Harald Vogt Scent Marketer of the Year award; Tracy Pepe of Nose Knows Design’s YSmell Project, which received the Best Sensory Marketing Campaign Award; Shania Twain, who received the Most Innovative Use of Scent Marketing Award for her concert scenting; and Scentandrea’s Scent Halo Light, which was recog-nized with the Scent Technology Innovation Award. BF

(continued from page 37)(continued from page 38)

Egypt motivated drom fragrances’ Per-fumer Kevin Verspoor to create a juice with herbs and spices. His scent began on a top note of galbanum, spearmint, carda-mom, parsley leaf, peppermint and nut-meg. The middle note of elemi resin, cumin, coriander seed, papy-

rus, juniper and cinnamon was based on olibanum, myrrh, benzoin, cedarwood, jalamansi and musk. The recipe to accompany this fragrance was Baharat kofta with fu medames, a dish of marinated, grilled meatballs and fava beans. The course was accompanied by Egyp-tian beer and an Israeli cabernet sauvignon.

T h e t h r e e Perfumers were involved in the dessert of choc-olate cheese-cake with bour-bon cherries and whipped cream, thereby return-ing to New York City for the jour-ney’s end. Ms. Becker created a fragrance that

had the gourmand elements of dark chocolate cheese-cake. Mr. Jovanovic’s juice was suggestive of bourbon cherries. Mr. Verspoor named his fragrance “New Amster-dam Whipped Cream” to represent the dessert’s topping. The last course was accompanied by a black Muscat

from California and che r ry bourbon from Kentucky.

The Pop Your Cork event was sup-ported by the spon-sorship of Elizabeth Arden, Saks Fifth Avenue and Inter-national Flavors & Fragrances, as well as a fund-raising silent auction. BF

Baze Mpinja with Glamour’s Andrea Pomerantz

Elizabeth Arden’s Christina Campisi and Jennifer Rinaldi

Ms. Musmanno with Ms. Gottlieb

A FRAGRANCE/ FOOD ODYSSEY

Ms. Pieper-Vogt with Scenterprises’ Sue Phillips, Mane’s Dr. Syed Shamil and IFF’s Matt Frost

ScentWorld-CS6.indd 53 3/13/13 8:41 PM


BRAZIL BEAUTY BRIEF

experienced in most of Sephora’s traditional markets,” said Christopher de Lapuente, Global President and CEO of Sephora. According to him, the Brazilian opera-tion is part of a long-term expansion plan, and therefore possible downturns in the economy will not impact on investment decisions.

To try and replicate Sephora’s global model in Brazil, the first challenge was to keep prices competitive. Brazil-ian import taxes for cosmetics (18% to 35%) as well as currency fluctuation have resulted in significantly higher prices than those in the USA. But according to Lapuente, that is not a major problem. “Brazilian consumers are willing to invest in high-quality products.” A lipstick from brands such as Dior or Givenchy is sold in Brazil for about R$100.00 (approximately $47.00). The same prod-uct costs $25.00 at the Sephora store in Times Square.

All stores in Brazil are in line with the brand’s identity and feature many of its well-known concepts within the shopping experience, including Sephora Favourites (the most-buzzed-about items in-store) and Beauty-To-Go (selected products under R$100.00). Sephora’s Brazilian stores have also introduced a slew of new brands to the market, including BareMinerals, Benefit, Dr. Brandt, Nars, Kat Von D, Keratin Perfect, Oscar Blandi, Ouidad and Peter Thomas Roth.

“In Brazil you can find all major international fragrance brands, but there is still a lack of makeup and skincare products. To purchase a prestige hair care prod-uct, customers have had to go to a hair salon, because the market was dominated by few big players,” said Paula Larroque, Sephora’s SVP of Latin America. “We have experienced an increase in sales of makeup, and hair care products are also expected to perform well.”

Sephora’s successful operations have already sparked interest from competitors. In 2012, Brazilian cosmetics giant Boticário Group launched The Beauty Box, a multi-brand retail chain with more than 60 selected local and international brands, including Shiseido, Dior, Artdeco, O.P.I, and Lancôme. The Beauty Box finished 2012 with six stores open in the State of São Paulo and is expected to start its e-commerce operations by mid-2013.

According to Lapuente, Sephora does not intend to start manufacturing in Brazil as yet, and the products will continue to be imported from France and the USA. After establishing itself in Mexico and Brazil, the company plans to take on Argentina, Colombia and Chile. BF


The Sephora store at Rio Sul Mall in Rio De Janero

Actress Camila Morgado at Sephora/Village Mall, Rio de Janeiro

March 2013_Brazil-CS6.indd 54 3/13/13 7:53 PM


SOUTH FLORIDA SCENE

Dell Ashley from Yves St. LaurentThe South Flori-

da woman’s desire for flawless skin that looks perfect even in bright sun-light is truly being ca te red to th i s Spring. Dell Ash-ley, the National Makeup Artist for Yves St. Laurent, met a bevy of Boca women at Neiman Marcus who were excited to learn about the newest products from the iconic line.

“La Teint Touche Eclat Foundation is what all the women have been asking about,” confided the handsome artist. “We have taken out all the powder and all the alcohol. There is no drying effect, only radiant, glowing, luminous skin.”

“It is more of a soft focus gel,” he explained. “It conceals imperfections and shadowy areas, without the look of makeup.”

Another brand-new product that women loved trying was the Rouge Volupte Shine. This lipstick is an experi-ence—very sensual-feeling, hydrating, luxurious and wet-looking, but it doesn’t smudge and lasts for hours.

“South Florida women especially want a hydrating lipstick,” said Mr. Ashley. “But the key is getting color and sheerness at the same time. You want that pop of color…the pigment, while still being sheer.”

Mr. Ashley said that coral and bright pink shades will be big hits in Boca.

For Spring eyes, he stressed not to overpower them. “Think light, airy and feminine,” he said. He suggested soft cream shades, and taupe colors for contouring.

However, knowing this area likes its glitz, he suggested adding oomph with the false eyelash look provided by Volume Effect Faux Cil Shock-ing…in green!

“Yes, green mas-cara,” he said. “It adds that pop of color to the neutral eye.”

Totally attention- getting! BF

(continued from page 42) (continued from page 43)

Lauren Johnson, Neiman Marcus PR Director, getting a makeover from Dell

ATLANTA PEACH

At the Dior counter, resident Artists Austin Locklear and Sherelle Young demonstrated to customers how to use Diorskin Airflash spray foundation. “It goes on so quick and easily, and the final finish gives you that runway flawless look,” said Ms. Young. The product has been blowing out of stores.

Over at the M.A.C. cosmetic counter, Janie Carthome was showing her customer how to wear the newer bright lip shades. “Fuch-sia, red, and purple shades are all about the lips this season. The eyes are taking a back seat in terms of the pop,” said Ms. Carthome. Some of her favorite lipstick colors from M.A.C. include a retro glamorous red, “Ruby Woo,” and a hot cream pink, “Girl about Town.”

Carla Lowery at the CHANEL counter shared the hot-test-selling lipstick colors: “The red bold lips are a must-have buy for Spring 2013. Our Rouge Allure Lipstick offers intense colors. Pirate, Inimitable and Passion are all very strong red hues for Spring,” said Ms. Lowery. BF

P&G Macy’s Associates, Macy’s Cosmetic Managers and Ed “E-Clazz” Stewart of E-Clazz Entertainment

Lisa Sagneri, District Merchant for Macy’s East and Gail Arrojo, P&G Prestige Retail Account Executive

Dior Resident Artists Austin Locklear and Sherelle Young

Chanel Beauty Associates Carla Lowery and Masoumeh Parhizkar

Dell Ashley in action

BF_March South_Florida-CS6.indd 55 3/13/13 8:06 PM


BF

weightless, comfortable L u m i n o u s L i q u i d B ronze r tha t bo th brightens the skin and of fers a pear l ized, reflective base for sheer radiance. Both the Bronze Goddess Pow-der Bronzer and the L u m i n o u s L i q u i d Bronzer are packaged in an island-inspired

pattern.Nor is the sun-drenched body neglected.

Estée Lauder offers up a cult favorite, the Limited Edition Bronze Goddess Eau Fraiche SkinScent (100 ml for $60.00) and its chosen companion, the Bronze Goddess Body Oil (100 ml for $50.00). Within the Bronze God-dess Eau Fraiche SkinScent beats a heart of amber. Add to that Coconut Milk. Sandal-wood, Vanilla, Vetiver, Myrrh, Juicy Manda-rin, Sicilian Bergamot, Lemon, Pulpy Orange, Tiare Flower, Jasmine, Magnolia Petals, Orange Flower Buds and Lavender, and you have an entire island in a bottle. The same ingredients are infused in the body oil, enriched with emollients.

If no man is an island, every woman can be—if Estée Lauder has anything to do with it.

But that’s not all. Estée Lauder is also introducing Tom Pecheux’s Pure Color Nail Lacquer French Nudes Collection. “This collection is like a foundation for nails,” he explained. “It’s all about enhancing nails, rather than making a big

statement with color.”The collection com-

prises f ive “nudes” priced at $20.00 for 0.3 oz. in chocolate brown, creamy cocoa, mi lky beige and a couple of soft pinks.

All the above prod-ucts are available in March 2013 at Estée Lauder counters and at esteelauder.com.

BF

Pure Color Sheer Roller Gloss in Succulent


Bottega Veneta, a House famous for its luxurious leath-er goods, branched out into the perfumer’s art with

Bottega Veneta Eau de Parfum, inspired by the Venetian countryside. It now has a companion, Bottega Veneta Eau Légère, a leathery floral chypre whose top notes echo and preserve the identity of its elder sibling. Master Per-fumer Michel Almairac described its creation as “passing the original fra-grance through a waterfall.”

The Eau de Toilette pres-ents with brilliant top notes reminiscent of the Eau de Parfum. The heart beats to the rhythm of a f loral accord, now animated by delicate gardenia. Its base notes of musk and oak moss provide a feminine and graceful foundation. It is priced at $80.00 for 1.7 oz, and at $115.00 for 2.5 oz.

Eau Légère’s launch is accompanied by an advertising campaign featuring Nine D’Urso, the “face” of Bottega Veneta Fragrance. Photographed by Bruce Weber in South Florida, she is seen in a less formal and more relaxed pose.

Eau Légère, originally available exclusively at Saks Fifth Avenue and Neiman Marcus in February, will be sold at select retailers nationwide beginning this month.

BOTTEGA VENETA’S WATERFALL

Bottega Veneta’s Eau Légère

Nine D’Urso, Bottega Veneta’s “face”

BEAUTY FASHION (ISSN00057487) is published monthly by Beauty Fashion 16 E. 40th Street, Suite 700 New York, NY 10016 U.S.A. (212) 840-8800. Fax: (212) 840-7246. Subscription: Domestic $25.00 a year. Foreign: Canada and Mexico $50.00: Air Mail-Europe and all other countries $175.00. Single copy price: $5.00 except directory issues which are $10.00. Periodical postage paid at New York and additional mailing offices. POSTMASTER: Send address change to Beauty Fashion 16 East 40th Street Suite 700 New York, NY 10016 U.S.A

PUBLISHER CONFIDENTIALITY POLICYThe subscription lists of this publication are maintained on a confidential basis. Beauty Fashion has never marketed, sold or otherwise distributed, its subscription lists for any commercial or other purpose.

THEL

AT

ES

TLA

UN

CH

ES

Pure Color Illuminating Powder Gelée

Pure Color Palette in Batik

Estee lauder Caribbean-CS6.indd 56 3/13/13 7:56 PM

MARCH 2 - 3The Makeup Show LACalifornia Market Center • Los Angeles CA (T) (TA)www.themakeupshow.com

MARCH 6Cosmetic Executive WomenBeauty Insiders’ Choice Awards Product DemoMetropolitan Pavilion • NYC 6:00 PM Members Only (646) 929-8026www.cew.org

MARCH 8 - 11Cosmoprof BolognaBologna Italy (T)www.cosmoprof.com

MARCH 12March of DimesBeauty Ball Celebrating M.O.D. 75th Anniversary, with Deejay DJ Cassidy, Auctioneer CK Swett and CBS Co-Anchor Kristine JohnsonCipriani 42nd Street • NYC 7:00 PM (B) (TA)(212) [email protected]

MARCH 15 - 17Beauty InternationalDusseldorf Germany (T)(312) 781-5185www.mdna.com

MARCH 21Cosmetic Executive WomenWomen & Men in Beauty Series - West Coast: Hair Innovators with Frederic Fekkai, Hershberger’s Sally Hershberger & Ouidad Founder OuidadFairmont Miramar Hotel • Santa Monica CA 6:00 PM (R) (S) (TA)(646) 929-8026www.cew.org

MARCH 28Cosmetic Executive WomenWomen & Men in Beauty Series - New York: Maximizing Mobile Moments with Facebook’s Erin Hunter & L’Oréal Paris’ Kelly SolomonHarmonie Club • NYC 5:30 PM (R) (TA)(646) 929-8026www.cew.org

APRIL 10QVCBeauty EventNYC 4:30 PM (IO)(212) 730-7277

APRIL 15Fashion Group InternationalFall/Winter 2014 Trend PresentationTime Life Building • NYC 9:30 AM, 10:30 AM, 12:00 PM (TA)(212) 302-5511www.fgi.org

APRIL 18Cosmetic Executive WomenWomen & Men in Beauty Series - New York: The Estée Lauder Companies’ Dream Team: Beauty Product Innovators with MAC’s Jennifer Balbier, Estée Lauder & Tom Ford Beauty’s Anne Carullo, & Estée Lauder’s Karyn KhouryHarmonie Club • NYC 5:30 PM (R) (TA)(646) 929-8026www.cew.org

APRIL 19Fragrance FoundationFragrance Foundation Awards 2013 Finalists BreakfastMandarin Oriental • NYC 8:30 AM Members Only (A)(212) 725-2755www.fragrance.org

APRIL 20 - 21AvonWalk for Breast CancerHouston, TX www.avonwalk.org

APRIL 20 - 23NACDSAnnual MeetingThe Breakers • Palm Beach FL (M)(703) 549-3001www.nacds.org

APRIL 23 - 24Luxe Pack ShanghaiShanghai Intl Convention Center Shanghai China (T)www.luxepack.com

APRIL 24Fashion Group InternationalBeauty SymposiumHilton Hotel • NYC 11:15 AM (TA)(212) 302-5511www.fgi.org

APRIL 30Pratt InstituteArt of Packaging Award Gala Honoring Veronique Gabai-Pinsky and Aramis & Designer Fragrances Benefiting the Marc Rosen Scholarship & Education Fund for Packaging by Design at Pratt InstituteUniversity Club • NYC 6:30 PM Reception, Dinner (A)

MAY 4 - 5AvonWalk for Breast CancerWashington, DC www.avonwalk.org

BEAUTY FASHION EVENTS CALENDAR

2013

SUBJECT (A) Awards(B) Benefit(E) Retail Event(I) Product Intro

(M) Meeting(P) Press Trip(R) Reception(S) Seminar(T) Trade Show

ADMISSION DETAIL(IO) Invitation Only(TA) Tickets Available* Phone numbers provided are for further information.

PRESIDENT AND CEO GEORGE [email protected]

EDITOR ADELAIDE P. [email protected]

CONTRIBUTING EDITOR DIANE ROOTCONTRIBUTING EDITOR GEOFF WEISS

[email protected]

ADVERTISING DIRECTOR DEBRA [email protected]

DIRECTORY EDITOR HOWARD [email protected]

PUBLISHER AND EDITOR EMERITUS JOHN G. LEDESART DIRECTOR JAMES MCLERNON

[email protected]

PHOTOGRAPHER ERIC MICHELSON

BEAUTY FASHION®

www.beautyfashion.comwww.cosmeticworld.com

EXECUTIVE OFFICE16 E. 40th Street Suite 700 New York, NY 10016Telephone: 212-840-8800 Fax: 212-840-7246

BF-MARCH_Masthead-Calendar.indd 1 3/13/13 8:09 PM

8.375" x 10.875"March 2013

CH

AN

EL.C

OM

©

2013 C

HA

NE

L®

, Inc.

March_Chanel-Rouge.indd 1 3/12/13 6:37 PM

Documents

Beauty Fashion March 2013