BEAUTY BASH 2014 BASH 2014 STYLE GUIDE . STYLE ICONS Gwen Stefani, Blake Lively, ... Joannie started as a fashion writer for the San Jose Mercury News and went on to

BEAUTY BASH 2014

STYLE GUIDE

STYLE ICONS

Gwen Stefani, Blake Lively, Eva Mendes & Victoria Beckham

BEAUTY PRODUCTS YOU CAN’T LIVE WITHOUT

100% Pure Mascara, NARS Blush and Eucerin SPF Moisturizer

WARDROBE STAPLES

Wrap dresses, Joe’s jeans, wedges, casual blazers and my

vintage blouse collection

WHAT IS THE ONE ITEM EVERYONE SHOULD OWN?

A tailored, casual blazer, it goes with everything!

Jenna Ghosheh

Status Image Consulting

Jenna Ghosheh styles top Silicon Valley

executives and attends the renowned

Mercedes-Benz New York Fashion Week.

She opened her styling agency six years

ago and has helped hundreds of men and

women build their personal brand through

image and style. Jenna is in the process of

publishing her first book about her secret

formula for easy outfit building.

Meet Jenna at Brooks Brothers

Style Topic:

Can't Live Without It: Finding the Perfect

Jacket That Fits Your Figure And Lifestyle

Questions to Prepare For Beauty Bash:

-What color do you have the most of in your current

wardrobe?

-How do your superiors dress in the workplace?

-Which celebrity's style do you admire the most?

-Do you like bold colors and patterns or muted colors

and minimal patterns?

-What item do you have the most difficulty pairing

with an outfit?

Cheryl van den Berg

Oh to Be A Muse

Cheryl van den Berg is a personal style

blogger at Oh to Be a Muse. She is a 20

-something Bay Area blogger who is

originally from Jamaica and grew up

on the East Coast. Living from coast to

coast, Cheryl has adapted a style that

takes from both areas but is still all her

own. Her blog is all about inspiring

others to be their own style muses.

STYLE ICONS

I usually just wear what I feel comfortable in and what works for my body. But I

do think that Zoe Saldana and Lupita Nyong'o always look amazing.


I have very sensitive skin, so you'll never catch me without an Aveeno daily

moisturizer with SPF. As far as makeup goes, I'm really into the Urban Decay

24/7 glide-on eyeliner pencils and the ELF makeup mist and set spray that

keeps my makeup in place all day.

WARDROBE STAPLES

My staple pieces include my signature skinny jeans, a bright colored blazer for

spring and d'orsay flats. I could wear that combination all year

and never get bored with it.

WHAT IS THE ONE ITEM EVERYONE SHOULD OWN

Every woman should own a great pair of booties. They are comfortable

enough to wear all day, unlike heels, but usually more stylish than flats. As far as

clothing goes, get a chic blazer that can instantly add texture and style

to any ensemble.

Meet Cheryl at Scotch & Soda

Style Topic:

How To Find Spring Pieces That Will

Become Warm Weather Wardrobe Staples


-What do you feel comfortable in?

-What colors are you drawn to?

-How would you describe your style?

Cathy O’Brien

Bay Area Fashionista

Cathy O'Brien has been in the

fashion industry for over twenty years.

Her fashion experience includes

visual merchandising and fashion

journalism. As an attendee of New

York Fashion Week and regional

fashion shows, Cathy works hard to

bring runway trends to the streets of

the Bay Area.

STYLE ICONS

Grace Kelly & Audrey Hepburn.

I also admire Rihanna’s modern, risk-taking style.


Laura Mercier foundation, Dolce & Gabbana lipstick, Chanel nail polish

and Bond No. 9 fragrances.

WARDROBE STAPLES

Classic pieces that include black, pointed toe Prada pumps, Chanel

shoulder bags and a soft denim jacket for casual days.


A timeless, little black dress with the perfect fit.

Meet Cathy at Jest Jewels

Style Topic:

Navigating Spring's Color Story


-Do you consider yourself conservative or bold when

choosing colors to wear?

-What hues do you generally wear to work?

-What colors do you prefer to wear at night?

-What is your number one go-to color?

-Do you gravitate more pastel hues or bright colors?

Rommellyn Fisher

The Stunning Post

Rommellyn Fisher, is a native of the Bay

Area. With her background as a

makeup artist and her love for styling

clothes and accessories, she created a

local digital publication called,

The Stunning Post which features stories

in fashion, beauty, lifestyle and local

events. Rommellyn has worked with

Santana Row in the past to write the

fashion column in their monthly

newsletter and has interviewed high

end designers from Trina Turk, Badgley

Mischka, Donald J. Pliner & Lisa Pliner

to icons such as Dita Von Teese.

STYLE ICONS

Gwen Stefani, Sarah Jessica Parker & Dita Von Teese


BB Cream, Lip Gloss & Mascara

WARDROBE STAPLES

Clutches & Colorful Shoes


Pointy Toe Black Pumps


-What are you looking to change in your wardrobe this season?

-If you can wear one amazing statement piece (shoes, handbag

or jewelry), which would you choose?

-Which fashion era / trend do you love the most and how do you

incorporate that into your daily looks?

-If you were stuck on a deserted island for 2 weeks, which 2 beauty

products would you not be left without?

-Who do you consider your fashion icon or muse?

Meet Rommellyn at C. Wonder

Style Topic:

Add A Splash of Color To Your Wardrobe

From Head to Toe

Monica Cruz Hernandez

Living In Vogue

A Silicon Valley native,

Monica Cruz-Hernandez is the creative

voice behind San Francisco Bay Area

style blog Living In Vogue and

#teamred blogger contributor to

Redbook Magazine. Mixing trendy

details with classic silhouettes, she

loves to create current chic looks with

a vintage flair.

STYLE ICONS

Mira Duma, Alexa Chung & Olivia Palermo


Dry shampoo hair spray, fake lashes and a great red lipstick

WARDROBE STAPLES

A chambray button-up, cocktail rings and strappy black heels.


Number One Style Tip: Take the time to figure out your personal style. Whether

it be a certain go-to color or accessory, invest in those signature pieces

that define your look.

Meet Monica at Diesel

Style Topic:

“Denim Chic”

Learn how to take simple denim looks and make them pop.

Accessorize denim pieces for a day to night ensemble or

achieve on-trend spring style with a denim on denim look.


What is you go-to denim wash?

How do you dress up denim?

Do you like to explore denim trends?

Have you tried a denim on denim look?

Joannie McIntyre

Fashion Stylist

Freelance Beauty/Lifestyle Writer

Joannie started as a fashion writer for the

San Jose Mercury News and went on to

become a Beauty Editor at Sephora.com.

After venturing into eCommerce writing

emails for Shutterfly and eBay, she's now

in the process of revamping her beauty/

lifestyle blog. In her spare time, she's a

personal stylist helping clients update their

wardrobes and beauty routines every

season.

STYLE ICONS

Gwyneth Paltrow, Jennifer Aniston, Jackie Kennedy


Soap, moisturizer/SPF, tinted lip balm, mascara

WARDROBE STAPLES

My boyfriend jeans and army green cargo jacket


Classic gold hoops

Meet Joannie at 100% Pure

Style Topic:

Simplifying Your Beauty Routine


-What is your typical beauty routine?

-If you could get rid of one thing, what would it be?

-Would less products be better for you?

-Do you think your routine takes too much time?

-Are you open to a more natural beauty routine?

Kat Ensign

KatWalkSF

Kathleen Ensign has spent over ten years in

the retail apparel industry and lives

for fashion. When she isn't working, she is on

a shoot for her blog, KatWalkSF, or spending

time with her infamous pooch, Benji. San

Francisco is home for Kat and she uses the

scenic city as her backdrop for the blog.

STYLE ICONS

My style icons are all over the place. I am obsessed with Diana Vreeland

(former editor-in-chief of Vogue). Her life fascinates me. I also have a guilty

love for Anna Dello Russo. She has mastered the art of street style.


I am obsessed with the, 'one perfecting brush' by BECCA cosmetics. It is the

only brush you need and is with me at all times! I wish I had amazing make up

skills, but I am pretty much a bronzer, lip gloss kind of gal.

WARDROBE STAPLES

My wardrobe is in constant rotation but my go to staples are denim skinny

jeans, denim shorts and a denim jacket! I love to incorporate the casual com-

fortable feel of denim in every look.


Everyone should own an amazing handbag. A handbag can make or break

a look. I love a statement bag and am always willing to splurge on a

high quality/high statement bag!

Meet Kat at LOFT

Style Topic:

How to Infuse Sexy Street Style Into Your Basics


-What are the basic pieces in your wardrobe?

-What items do you currently wear when you want to

dress sexy?

-What trends have you been wanting to try but don’t know

how to incorporate with your current wardrobe?

-Which colors this season are you drawn to but hesitant to try?

Kathy Besser

The Party Evangelist

Kathryn Besser, aka “The Party Evangelist”

has been entertaining since she was

twelve years old. She started with French

crepe parties for her middle school friends

and expanded to semi-professionally plan-

ning and throwing parties and events, for

both clients and community non-profit or-

ganizations. When not in party mode,

Kathy is a freelance graphic designer, wife,

mother of two teenage boys and author of

a small parenting book, “Dirt & Sunshine:

Random Thoughts on the Art of Raising

Children”.

STYLE ICONS

Audrey Hepburn, Patti Hansen and Carolyn Bessette Kennedy


Royal Bee Jelly moisturizer, Burt’s Bees™ tinted lip balm, Smashbox™ Water-

proof Kohl Liner, Maybelline™ mascara and SPF 50 sunscreen.

WARDROBE STAPLES

I count several little black dresses, cashmere scarves, Joie™ blouses and

Mother ™ jeans among my wardrobe staples. My secret weapons for com-

batting the variable weather patterns in the Bay Area are extra-long Lycra

(maternity!) tanks in black, white and medium grey– they layer under just

about anything.


A beautiful scarf – it can take any look up a notch and you never have to

worry about how it’s going to fit!

Meet Kathy at V Bar in Hotel Valencia

Style Topic:

From Prawns to Prada: How to Master Entertaining Basics

in Your Little Black Dress


-How many times a year do you entertain at home?

-How would you describe your entertaining style: casual, formal or

somewhere in-between?

-Do you own a little black dress? If so, how long have you had it? If

not, what is your “go to” outfit when going out at night?

-Have you ever mixed a special drink for a party? If so, what was it?

-Do you have any “pantry staples” that you always keep on hand so

you can feed guests if they happen to drop by?

STYLE ICONS My Mom was my greatest inspiration for style when I was growing up. She

still is the epitome of class and sophistication. My Grandmother is the same

way. I'm very lucky to have their timeless fashion sense. My latest go to de-

signer is Rachel Zoe -she puts everything together in flawless styles with no

rules-girly with an edge!

BEAUTY PRODUCTS YOU CAN’T LIVE WITHOUT Tinted facial moisturizer, Black mascara and Revlon lip gloss in Pinkissimo.

WARDROBE STAPLES Black pencil skirts and super skinny jeans.

WHAT IS THE ONE ITEM EVERYONE SHOULD OWN? My toy Poodle, Bisous is my favorite accessory! But ideally a girl should

always own a fabulous pair of black pumps and a nice big smile ;)

Traci Halvorson

HMM Halvorson Model Management

Traci Halvorson has been part of the modeling

industry for over 20+ years. Since 1992 she has

been a reputable talent agent and a top US

Model Scout. Traci’s former years were occupied

as a professional model throughout the US. Traci is

a Northern California native who owns and oper-

ates a boutique model agency in San Jose-Silicon

Valley. She represents top quality talent and

manages their careers with honesty, integrity and

motivation. She interviews, advises and critiques

hundreds of new faces aspiring to become a

model.

The HMM agency is a Silicon Valley hotspot for

fashion models, commercial print models, local

actors, photographers and stylists. The agency

currently represents 350 models and growing!

Meet Traci at Atelier SalonSpa

Style Topic:

How to Pose for the Camera: Red Carpet Ready


What's the best pose that will make me look slimmer?

What's the most flattering item to wear in photos?

What type of models do you represent?

What kind of modeling work is in San Jose?

Who's your model icon?

STYLE ICONS

Coco Chanel- She was the epitome of style and elegance

and I absolutely love her quotes, here are my two favorites:

“A girl should be two things: Classy & Fabulous”-Coco Chanel

“Every day is a fashion show and the world is the runway”-Coco Chanel


Eyeliner, blush and something for your lips.

It can be a color or nude lipstick or at least gloss!

WARDROBE STAPLES

My staples are anything in black and navy.

I’m all about the accessories to make the statement.


A fabulous pair of perfectly tailored black pants.

Beverly Zeiss

Red Haute & Co.

Beverly has enjoyed a successful career in public

relations, marketing and special event production

for corporate, high-end retail and non-profit

organizations for over 30 years. She is the Owner and

Creative Director of Red Haute & Co., a full service

production and event company specializing in

fashion and corporate events. She has been

Santana Row’s Fashion Consultant for 8 years and

produces fashion related and other special events

for The Row. In addition, she produces several

charity fundraisers and corporate events throughout

the year in LA, Orange County and San Diego, as

well as the entire Bay area.

In addition, Beverly is a fashion stylist, interior

designer and is the Fashion Director and food writer

for GEV Magazine.


-Do you consider yourself conservative, classic or on-trend?

-What do you do for work?

-What’s your favorite weekend activity?

-What’s your dress code when going out for the evening?

-What are your go-to colors?

-Do you want to step out-of-your-box and try new things?

Meet Beverly at Calypso St. Barth

Style Topic:

Red Haute Accessorizing

Erin Eckert

Photographer & Stylist

Erin is the owner of her own accessory collection Red Haute Rock ‘n’

Roll. Her entrepreneurial spirit has helped her grow businesses in various

areas of the fashion industry in both Northern and Southern California.

She is a sought after stylist for numerous photographers & is currently

published in national magazines.

Erin is a contributing Fashion and Lifestyle Correspondent for GEV

magazine and most recently was creative director of a fashion

editorial in their upcoming Spring 2014 issue. She has taken her interest

in photography to the next level by documenting behind the scenes

shots during photo shoots, restaurant and retail openings.

She started in the entertainment world as a child actor and model who

enjoyed musical theater and appeared in national television

commercials. To fulfill her creative passion, Erin earned her degree in

Graphic Communications and went on to enjoy working for advertising

and clothing companies designing logos, merchandise & marketing/

promotional materials.

Keep An Eye Out for Erin at Beauty Bash,

She will Be Photographing The Event!

Erin’s Posing Tips:

Lower your chin a bit and move it towards the camera,

elongating your neck.

All of our faces are asymmetrical, if one eye is larger, turn your face a

bit so the smaller eye is closer to the camera.

Placing a hand on your hip or loosely in a pocket is helpful if you are

unsure what to do with your hands.

Slightly turn your body sideways planting one foot in front of the other.

Then point your toe to the camera and put your weight on your back

foot. A small turn to the side gives a photo that is still the subject

facing the camera, but in a slimmer profile.

Leaning slightly forward can be a very attractive gesture. It is a subtle

way to emphasize upper body shape.

Move your arm away from your body, then lift your arm an inch or

two so it is "floating" and not pressed against the body.

Smile, breathe and relax!

Documents

BEAUTY BASH 2014 BASH 2014 STYLE GUIDE . STYLE ICONS Gwen Stefani, Blake Lively, ... Joannie started as a fashion writer for the San Jose Mercury News and went on to