BEART AIMS TO CREATE THE

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ART NETWORK OF THE FUTURE

How?

BEART brings together artists, curators, gallerists, collectors,

museums, foundations and other art world professionals with

their respective followers, for the purpose of developing a faithful

audience engagement towards the realisation of art projects.

To whom?

BEART is focused on contemporary art (visual artworks,

installations, performances, etc.) but also with a view on the

conservation and valorisation of artworks from the past and

of all the world art inheritance.

THE ART WORLD TODAY

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Always less investments in art

Nowadays governments make fewer and fewer stable investments

in cultural projects. Only in the UK, since 2010 the Department

for Culture, Media and Sports (DCMS) cut 29% of the money

allocated to the Arts Council.

Anyone working with art today has to diversify their funding

sources and seek innovative ways of funding.

More art engagement

The decline in the arts’fundings coincides with increasing demand

for art. Nowadays art lovers want to have an active role in the

creation process and have the chance to enjoy unique and

exclusive experiences: the art community wants to be part of art.

AT THE SAME TIME...

CROWDFUNDING IS GROWING

AT AN INCREDIBLE RATE

$16.2B

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+167%

Raised by

Crowdfunding

Platforms in 2014**

**2015CF Crowdfunding Iindustry Report

Crowdfunding

Growth** (Yr/Yr)

THE DIFFERENTIATOR

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BEART: the vertical online CROWDFUNDING platform

dedicated exclusively to supporting ART projects.

BEART Provides:

Fundraising: BEART gives artists, institutions and art

professionals an innovative and agile tool to raise funds

independently.

Audience engagement: BEART connects the art community

with artists, foundations, museums, curators and galleries and

gives it an active role.

HOW DOES IT WORK?

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IT’S EASY!!!

Opening a profile on BEART is completely free, pages can be

perfectly integrated with creators’own communication channels in

order to increase visibility and reach.

These are the steps to fundraise on BEART:

Upload a project

Set a goal

Establish the rewards

Raise funds

BEART keeps the 7% of the total amount raised (which

does not include VAT and transaction costs).

POSITIONING

comparing with available solutions

Vertical Rewards All Europe For profit projects

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POSITIONING

THE MARKETPLACE

BEART is the unique vertical crowdfunding platform dedicated to

all the kinds of art projects.

VERTICAL

PROFIT

GENERIC

NO PROFIT beartonline.com

THE NETWORK

The key to become the market leader in the crowdfunding

for art is the art lovers' network.

Viral loop is cheap and creates an exponential growth

Campaign 3

Platform network (Artist 1+2)

Backers Artist 3

Campaign 2

Platform network (Artist 1)

Backers Artist 2

Campaign 1

Backers Artist 1

1

2

3

Campaign 4

Platform network (Artist 1+2+3)

Backers Artist 4

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VALUES AND STRENGHTS

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HIGH QUALITY:

Every project has been selected by BeArt’s Art Specialists’

committee according to an internal quality policy.

TAILORED TUTORING:

The team has a specific expertise in art and in the fields of

crowdfunding and can help creators to establish goals,

rewards and time frame.

REWARD BASED VIEW:

Artworks, multiple editions, merchandising, exclusive

experiences: this feature attracts the interest of art

lovers and increases engagement.

WHAT WE HAVE DONE

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- Built a technical proprietary platform designed by BeArt,

developed and improved by a primary tech company specialised

in crowdfunding;

- Achieved operational know-how;

- Built a team with strong specific capabilities and connections;

- Created an internal Art specialists' committee;

- Started an extensive business development activity

in Italy and UK

WHAT WE WANT TO ACHIEVE

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Be recognized as “ the art crowdfunding platform”

- Go live in all Europe, in addition to UK and Italy

- Keep partnerships with institutions and art professionals

- Create a proper brand which distinguishes Beart’s rewards

- Develop an equity crowdfunding section.

TEAM CO-FOUNDERS

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Mauro Mattei CEO

Graduated in Economics.

Registered Trust and Estate Practitioner in UK, founder of

Paradigma Law and Strategy, international law firm based in

London and Milan.

Curator and Art Collector.

Giorgio Bartoli Creative director

Graduated in Art Direction and Graphic Design.

Creative Director and Communication Specialist, founder of

Golab, agency for communication and visual design based

in Milan.

Art Collector

Jessica Tanghetti Project Manager

Graduated in Management.

Italian Chartered Accountant, Teaching Assistant In Management,

PhD Student in Business and Law, with a research focus on

investments in art and relationships between art and business.

Art Collector.

-

50.000,00

100.000,00

150.000,00

200.000,00

250.000,00

300.000,00

350.000,00

400.000,00

450.000,00

500.000,00

£

Year 1 Year 2 Year 3

£1.3M £3.2M £0.45M

60

120

300

6

18

#Retail

30

#Institutional

Funding

OUR GOAL | £5mln for art players in 3 years.

WHAT WE ARE SEEKING

£70K to finance the first 66 art projects.

£450K pre money

£70K committed

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