www.secret-retreats.com

“The world is a book, and those who do not travel read only one page.”

Saint Augustine

BE THE WRITER OF YOUR LIFE

Stephane Junca

Co-founder and Managing Director of

SECRET RETREATS

My Life

Think by yourself

Open your mind

Be curious

Enjoy every moment

Dare

The Sleeping Philosophy

The Audience

Who are you?

What do you want to do with your life?

Are you ready to start a professional life?

Who wants to be a… traveler

A little game to test your knowledge

of Asia… with a prize

after 10 questions

Sharing

Experiencing

Respecting

Such is our mission in and for Asia

Secret RetreatsUnveil the Essence of Asia

Secret Retreats is a collection of 80 independently owned boutique

hotels, residences, restaurants and cruises throughout Asia offering

guests authentic travel experiences that go beyond typical offerings

and connect to the very heart of Asian culture and traditions.

• Reject uniformity of luxury hotel chains

• Travel experiences

• Luxury is not about extravagant and lavish facilities

• Local insight and knowledge

• Sustainable practices

United in Diversity

Sea & Islands

Culture & Architecture

Reflecting Local Cultures &

Traditions

Nature

Supanniga Cruise

Manda de laos

Babe

Cuca

David's Kitchen

LeDu

JL Studio

Flavours

Cuisine Wat Damnak

Locavore

Filled with Charm

& Character

Secret Retreats Property

Exclusively located in Asia

Hosts constantly present on site

Mission and Values

-Be the best representative of indelible, captivating havens

that reflect the pure essence and inner spirit of Asia.

-Strengthen their global awareness and recognition in key

markets.

- Become the reference for charming boutique hotels.

- Find unique places and experiences

- Be a community of individuals and places integrated in

their local environment and sharing their passion

- Be an awakening to a new dimension.

- Convey the beauty of life.

- Unveil the essence of Asia.

Members Selection Criteria

Criteria checklist to apply as member:

•Small properties (average 20 Rooms)

• Located in Asia

• Independently owned

• Offering unique experiences

• Highlighting local culture, traditions and

flavors

• Presence of a host on site

• Personalized service

• Charm, and attention to details

Our story is told

through

the eyes of a young

man named Kim

who’s quest is to

unravel the

mystical secret

behind an emblem

inherited from his

father. As his tale

unfolds, Kim’s

journey will lead

him to each

member’s property,

forming the link

that expresses our

fellowship.

The invisible link between properties

SECRET RETREATS IS NOT

Secret Retreats is not

for everyone

Secret Retreats is not just an online

platform

Secret Retreats is beyond material luxury

Secret Retreats is not a chain

Fast Facts

✓ The growing Secret Retreats Collection currently consists of around 100 properties

and restaurants members including:

62 Retreats and Inns

6 Villas

13 Cruises

16 Tables

✓ 9 Secret Journeys itineraries have been created so far in total, about 25 itineraries

will be designed gradually.

✓ Average property capacity : 18

✓ Average room rate 320$

✓ Offices in:

Singapore, Thailand, China, Australia, Korea, France, Hong Kong, Japan

✓ Bookings can be made online at www.secret-retreats.com or by contacting

dream@secret-retreats.com

✓ Bookings:

Facebook : SecretRetreatsAsia

Instagram : secretretreats

Twitter : @SecretRetreats

YouTube: SecretRetreats

The voyage of discovery

is not in seeking new landscapes

but in having new eyes

Marcel Proust

Experiential and Inspirational

Luxury in Hospitality

Unveil the essence of Asia

LUXURY

What is luxury?

What is luxury?

Many people mix luxury with extravagant décor, 5*accommodation standards,

expensive amenities

We have a different perception of Luxury

In addition to comfort and facilities standards:

- It is rather about what comes from within people’s hearts.

- Luxury can be free if guests are open to receive it.

- It relates to a genuine service, a pleasure to serve and share in simplicity

Unveil the essence of Asia

EXPERIENCES

What is an experience?

What is an experience?

Something that happens and affects how you feel:

=> to experience something

The process of getting knowledge or skill from doing, seeing or feeling

things:

=> to have experience

The combination of both is to have your guests sharing and living unique

memorable moments

When to live an experience?• The first impression : web, brochure, media, images

• The Reservation process

• The airport pick up, drive to the property, the first person in contact

• The welcome and check in

• The room: amenities, sense of home, turn down

• All the services available: spa, restaurant, facilities, secret dinner…

• The check out

• And after departure?

The Guest Experiences

• A state of happiness

• Sharing with our guests our passion for the country, the region, our cultures

• A journey beyond the destination

• A constant presence with a special attention to details

• A personal relationship, close to friendship with an owner, a general manager, a team.

• A feeling of being welcomed into someone’s home and being part of the family

• A celebration of life and important moments in life

• A Surprise beyond expectation

Unveil the essence of Asia

KEYS OF SUCCESS

U.S.P

How & what to communicate

to attract travellers?

-Unique Selling Points-

How can Asia/Thailand manage and succeed to luring travelers?

1) Branding – marketing affiliation - Destination Awareness

2) Cultural understanding - Adaptability

3) Highlight your Heritage(culture, gastronomy, traditions, architecture)

4) Social and eco responsibility: sustainability

5) Communication - Image and story telling

Branding – marketing affiliation

Global International

Management Chains

IHG

ACCOR

STARWOOD

Asian International

Management Chains

PENINSULA

SHANGRI-LA

TAJ

Asian Boutique

Management Chains

AMAN

BANYAN TREE

GHM

ALILA

Global Affiliations

LHW

SLH

R&C

Asian Boutique Affiliations

SECRET RETREATS

RYOKAN COLLECTION

MAHOUT

Independent Boutique Hotels

= alone

?

Chain Management

Independence

Glo

bal

G

ener

alis

ts Lo

cal specialists

Cultural understanding and adaptability

Thailand Bali

When local traditions and habits can integrate modernity and foreign influences:

Heritage: culture, cuisine, traditions, architecture

Heritage to share:

Tourism Boards and

local initiatives

Communication – Image and story telling

The legends of

Tugu Hotels

Social and eco responsibility: sustainability

Projects and passions

that may

change people’s life

Do not go where the path may lead,go instead where there is no path and leave a trail.

- Ralph Waldo Emerson

Secret Retreats Pte Ltd (201211954D)

60 Paya Lebar Road #08-12 Paya Lebar Square

Singapore 409051

www.secret-retreats.com

OFFICES: SINGAPORE • BANGKOK • BALI • CHIANG MAI• DELHI • KUNMING • SEOUL