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8/7/2019 Be The Media Self-Publishing Presentation
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Self-PublishingCarla King
8/7/2019 Be The Media Self-Publishing Presentation
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http://selfpubbootcamp.com/
Why Self-Publish? Traditional publishing Advance + ~12% royalty + backlisting
Failing-shrinking business model Only top few % of authors get publishersupport Self- Indie- Micro-publishing
Up-front costs + high royalty + longevity Growing business model (technology-driven)
Author retains revision, formatting,design, channel control
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http://selfpubbootcamp.com/
Why Am I
Publishing? Set expectations. Will my book... Make money? Contribute to career? Provide credibility?
Personal satisfaction? See: Mission statement and goalsworksheet in self-pub workbook
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http://selfpubbootcamp.com/
About platform
Consistent branding
Start: NOW
Website, blog, social media
Contribute
to community Marketing and publicity
ASK: Where are my readers?
Platform = Marketing
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http://selfpubbootcamp.com/
Publishing
Possibilities E-books
for download in text formats for reading in browsers for distribution to browser/devices via Smashwords, Scribd,
subsidy press
for sale in e-tailer stores for reading in devices via bookshelves
POD (Print On Demand) books via subsidy press, short run
Offset print books (traditional, requires inventory, quality full colorbooks)
Transmedia books (Web-designer skills) Book apps (C++ programmer skills, browser-based tools in
development)
Audio books (Audio programmer, recording studio, voice talent)
Ask again: Where are my readers?
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http://selfpubbootcamp.com/
E-Book First:
Channels 1: Scribd for feedback / platform development Easy, fast, builds platform, creates working drafts, review copies, reader feedback,
community, buzz
2: Smashwords to e-tailers and devices likeiPad, Sony,
Nook, Android, iPhone... everybody but
Amazon (for now)
3: Amazon Kindle via CreateSpace or DTP
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http://selfpubbootcamp.com/
Platform Alphabet
Soup PDF, HTML5, EPUB,ANDROID, DTP, TXT,DOC, RTF, PDB, AZW,
MOBI, OH MY! Dont worry about the hype(channels make it easy)
The importance ofreflowable content The case against reflow:
design-heavy books - PDF,EPUB
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http://selfpubbootcamp.com/
Editing is #1 Writing groups or peer groups
Conceptual editing Copyediting / line editing
Proofreading Finding editors and proofreaders
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http://selfpubbootcamp.com/
Design is also #1 Book cover - digital and print Interior - digital and print (static vs
reflowable)
Tools - DIY w/MS Word or hire-out pro withInDesign and Quark, Photoshop, Illustratorskills
Hiring designers For more info: selfpubbootcamp.com
resources
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Digital Rights
Management Why DRM is not a good idea DRM, Digital Content, and the Consumer Experience:
Lessons Learned from the Music Industry
The problem of pirating Copyright infringement
When DRM might be okay
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http://selfpubbootcamp.com/
Bowker:Control Your ISBN1.Buy block of 10 ISBN
numbersThe Pitfalls of Using Self-Publishing Book Packages
2.Insert metadata for SEOA Self-Publisher's Guide to Metadata for Books
3.Price your book
4.Buy your bar code
5.Notify when out-of-print or2nd edition available
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http://selfpubbootcamp.com/
Printing Requires formatting, editing, design, andPDF.
Print proofs for proofreading and forreviews - i.e., advance reading copies(ARCs)
Print on-demand (POD) as ordered Printing short runs (~100 or more) Traditional offset printing (~1000 or more)
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http://selfpubbootcamp.com/
Too much work! Why not... Vanity Presses
Subsidy Presses Author Services Companies Book Packagers The Pitfalls of Using Self-Publishing Book
Packages on PBS MediaShift
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http://selfpubbootcamp.com/
Transmedia Books Enhanced e-books Book apps - apps based on
books
Included QR Codes in print booksfor mobile tagging
A Self-Publisher's Primer to
Enhanced
E-Books and Book Apps
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http://selfpubbootcamp.com/
Sales Channels Scribd (social, browsers, mobile)
Smashwords (browsers, devices, wide distro)
Amazon (CreateSpace, DTP, Kindle) Bookstores - http://to.pbs.org/bTwFbw
Direct - website, personal appearances
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Royalties Amazon Kindle channel = 30% Smashwords channel = 20% +
aggregation
Apple, Sony, B&N, others - 30% so w/aggregation you get 50%
Scribd channel = 20% Subsidy presses = vary and often have
setup costs
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http://selfpubbootcamp.com/
The Future Is
Curation Targeted / vertical markets - genre,
industry
Vetted: Bloggers, reviewers Vetted: Social, community, rating
systems
Catalogs - books, supplies, gear Micropublishing
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http://selfpubbootcamp.com/
To do list1. Brand: author photo,
logos, colors, design
2. Platform, marketing,
publicity: Social
sharing, website, blog,social media...
3. Edit, design
4. Bowkerfor ISBN
5. Distribute/aggregate
with Scribd,Smashwords, Amazon
6. Print POD or short-run
for self-distribution
DISTRIBUTIONCHANNELS
1: Writing groups, Scribd, blogs, socialmedia for sharing, getting feedback,building platform
2:Amazon (DTP or CreateSpace) foredited and designed e-book
3: Smashwords or other aggregator forsales and digital distribution to readers viabrowsers, e-readers, mobile devices
4: Direct from your website, live events,catalogs, other curators via digitaldistribution and print
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http://selfpubbootcamp.com/
Reading &
Resources Self-Publishing Boot Camp educationalprogram: workbook, recommended resourcesfor hiring web designers, editors, book designers,publicists, etc. selfpubbootcamp.comFind the table of contents here.
Small Publishers Association ofNorth America spannet.org
Understanding and keeping up to date on publishing:
PBS BookShift articles http://www.pbs.org/mediashift/carla-king/
A publishers view of the digital transformation http://bit.ly/bKzqZi Publishers Weekly http://www.publishersweekly.com
Booktrade http://www.booktrade.info/