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CNN.com/international re-launch
1st July 2007
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Since 1995, CNN.com has provided news to the world
From July 1st, the enhanced CNN.com/international
will improve the way users interact with news
leverage CNN’s existing expertise
incorporate latest web trends and developments
1995
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CNN.com/international homepage
New features include:
Switch to horizontal navigation
Embedded video for appropriate
news
Regionally synchronized CNN Int’l
TV schedule
Localised weather and news
Permanent, stronger presence of
blogs, podcasts, and I-Report
links
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Integrated story-telling
Re-launched site, redefines how
a news story is told.
Leads with the strongest
storytelling element
• Article
• Video
• Photos
Offers easy tab-based navigation
between elements
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CNN Video
FREE On demand CNN Video
Free Live video with CNN Live
Larger play – in – page video
replaces traditional pop-up player
Allows easy navigation by
Category, Most Popular, Top
Stories or by following our
editorial picks.
Offers customisation with a My
Playlist ‘self choice’ section
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Hot topics page
Focuses on leading topics in the news
Living and breathing content as story develops
Encourages active navigation and interaction with the story
Simple and instant access to historical stories
Covers specific news, events and people
Incorporates CNN news archive to build a broad and detailed picture
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Section headings: World News
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World Business
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World Sport
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Tech
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Weather
