Be Expertise, Be Doctor, Be Consultant

A Guide to Consulting

By Rosllyn.Ye

Nov.3, 2006

Internship Training Workshop(2)

Guideline

Contents Page

A. What is Consulting 4

B. Quick Facts about Consulting Industry 8

C. The Trump of Consulting 11

D. A Career Guide to Consulting 14

Guideline

Contents Page

A. What is Consulting 4

Definition Mission History B. Quick Facts about Consulting Industry

8

C. The Trump of Consulting 11

D. A Career Guide to Consulting 14

What is Consulting(1/3)

Definition Consulting is an advisory service that helps clients identify and

analyze their problems or opportunities. Consultants recommend solutions or suggested actions with respect to client issues and help when requested in their implementation.

Provide an objective viewpoint

Solve problems Drive change Assist with

implementation

Be Consultant

Sympathetic for the client

Find and analyze “symptoms”

“Prescribe Medicine”

Be Doctor

Skills& Talents

Be an expert in short time

Deep insights in target industry

Extensive network

Be Expertise

What is Consulting(2/3)

Mission

Reduce the cost through professional division

Take advantage of external resources

Need help to drive internal changes

Providing tight structural thinking Provides a wealth of accumulated

industry knowledge provide professional solutions and

implementations

Client

Consulting

To be an expertise&

doctor for the

client

Guideline

Contents Page A. What is Consulting 4

B. Quick Facts about Consulting Industry 8

Categories Examples

C. The Trump of Consulting 11

D. A Career Guide to Consulting 14

Quick Facts about Consulting Industry(1/2)

CategoriesConsulting

Industry

Strategy Operations IT E-Business HR

Aim to help a client’s senior executives understand and face the strategic challenges of running their company or organization.

Examine a client’s internal workings, such as production processes, distribution, order fulfillment, and customer service.

Work with corporations and clients to best leverage technology for the organization.

Solve problems connected with e-business and e-commerce.

Understand, develop and implement the effectiveness of companies’ human resources programs.

Quick Facts about Consulting Industry(2/2)

FIRM Strategy Operating IT E-Business HR

Mckinsey& Company √ √ 　 　 　

BCG √ √ 　 　 　

Bain & Company √ √ 　 　

Booz Allen Hamilton √ √ 　 　 　

Monitor Group √ 　 　 　 　

Deloitte Consulting 　 √ 　 　 　

Mercer HR Consulting 　 　 　 　 √

A.T. Kearney √ √ 　 　 　

IBM BCS 　 　 √ √ 　

Accenture 　 　 √ √ 　

Roland Berger √ √ 　 　 　

The Gallup Organization 　 √ 　 　 　

Bearing Point 　√ √ 　 √ 　 　

Watson Wyatt Worldwide 　 　 　 　 √

Hay Group 　 　 　 　 √

Sinomc（新华信） √ √ √

PKUAlliance（北大纵横） √ √ √

H&J Vangard（和君创业） √ √ 　 　 　

Han Consulting(联想汉普） 　 　 √ √ 　

Examples

Guideline

Contents Page A. What is Consulting 4

B. Quick Facts about Consulting Industry 8

C. The Trump of Consulting 11

Project Process The Trumps behind the Magic

D. A Career Guide to Consulting 14

The Trump of Consulting(1/2)

Beginning During the Process

Final presentation to the clients

Follow the implementation

Listen to the clients demands

Negotiation

Collect data and information

Interview Fast learn the

knowledge PPT and proposal Presentations and

feedback

Project Process

End

What consultants

do

What clients do Find problems

but don’t know how to solve them

Negotiation

Provide internal resources

Feedback

Implement the solutions

Feedback Evaluation

The Trump of Consulting(2/2)

The Trumps behind The Magic

Trumps

1

2

3

4

The way of thinking: •Logical

•Strategical

•Objective

•Sharp Business Sense

Analysis Tools: •Environment AnalysisPEST （ Politics 、 Economy 、 Society 、 Technology）SWOT （ Strength 、 Weakness 、 Opportunity 、 Threat）

•Industry Analysis 5 Forces•Company Analysis BCG matrix, Mckinsey 7 Cs

Network ：•Extensive recourses

•Alumni

•Agencies

Expertise Knowledge:

• Skills& Talents

• Rich project experience

Guideline

Contents Page A. What is Consulting 4

B. Quick Facts about Consulting Industry 8

C. The Trump of Consulting 11

D. A Career Guide to Consulting 14

Skills & Talents Required Typical Recruitment Process

3 Internship Programs

A Career Guide to Consulting （ 1/4 ）Skills & Talents Required

Logical Thinking Fast-

Learning

Communication

Knowledge Structure

Be an expert in a short time

Case Study

Presentation Pre-talk

Extensive knowledge in varied industries

A Career Guide to Consulting(2/4)

Typical Recruitment Process

GPAInternshipOverseas Experience

Extracurricular activities

Resume Screening PST

Problem Solving Test

Number- oriented

Fast-learning ability

Pre-talk Case Interview

Communication

Sometimes replaced by telephone interview

Face to face Logical thinking

Process

1 、中国一年隐形眼镜片销量多少？2 、给你一百万如何进行投资？ 3 、如何确定世界上最贵的液体？ 4 、如何做一个 M&A 的 deal ，需要考虑哪些方面？ 5 、预测一下中国的家电连锁销售行业的并购趋势？

Case

Examples

A Career Guide to Consulting(3/4)

Case Study

Summarize the question

Confirm the targets

Keep communicating with interviewer

Draft analysis frame

A Career Guide to Consulting(4/4)

3 Internship Programs

Recruitment Process Characteristics

Resume Screening

PST Pre-talk+

Case Interview

Official training Summer Intern

Opportunities

Resume Screening

Pre-talk+ Case Interview+ Excel+ Mock cold-call

Project Assistant

Resume Screening

Telephone Interview

Full-time Offer

Mckinsey Scholar Program

BCG PTA

Program

Bain Internship

Program

Part-time Assistant

Q&A

Q & A