Be Clear by Eliminating Redundancy

8/8/2019 Be Clear by Eliminating Redundancy

1/13

A bald-headed man

A happy smile

A private yacht Wealthy millionaires

A best-selling hit

New recruits

A widespread epidemic

Established traditions

Pregnant with a child


2/13

She was the most dominant tennis playerof her generation.

The company is marketing a line of veryunique eyeglasses.

The blaze completely destroyed the

empty warehouse. The late touchdown could not affect the

ultimate outcome.


3/13

At that time; at that point in time

THEN

At this point in time; at the present time

NOW

Due to the fact that

BECAUSE

In the course of DURING, WHILE

In the event of

IF


4/13

In the near future

SOON

In reference to; in terms of ABOUT

Located at

AT On one occasion

ONCE

Once in a great while

SELDOM; RARELY


5/13

Previous to; prior to

BEFORE

Subsequent to

AFTER

With the expectation that

EXPECTING


6/13

Thorough knowledge of the academic

regulations and policies of theUniversity and its academic divisions isessential for all students. Each studentis expected to become familiar withthe University of Westmedia

undergraduate catalog and to consultwith the academic advisers providedby the student's division.


7/13

Jennilyn Mercado donated P25,000

of her own money to the KapusoFoundation due to the fact that shewants to help the poor.

The company owned by abusinessman makes labels for awide variety of products found in

retail stores and outlets.


8/13

People in Asian countries have

been eating jellyfish as a delicacyfor hundreds of years.

The educational facility isimmediately being scheduled forcomplete demolition at the end

of the current school year.


9/13


10/13

A typical night on the copy desk means ________

multiple stories by writers of varying _______. Younever have enough time, and you must rememberthat you are the ________, not the writer. Thistranslates into hurried decisions about someone

elses work. It can be a _________ for disaster if youbutcher the writing or change things that are all______.

TALENTS RIGHT FORMULA

EDITING EDITOR TALENT


11/13

I have spent ________ two decadesediting copy and working with student

copy editors. I am _________ that youneed some clear priorities before youstart __________ someone elses copy,

before you begin tinkering with whatsome reporter thought was _________.

CONVINCE REWRITING WRITING

NEARLY CONVINCED

PERFECT


12/13

When I was a rookie copy editor, I didnt

have a clear ______ of priorities. One of the

first stories I edited had an _________ lead.

Instead of letting it go, I ________ it. I

thought it was better, but the reporterdidnt. The next day, the _________ asked

me: What was wrong with my lead?

AVERAGE REWROTE SENSE

REPORTER EDITOR


13/13

I wanted to improve it, I replied. What was

wrong with my lead? the reporter ________. Itneeded work, I said a bit louder. I had no clearreason for changing it.

What was wrong with my lead? the reporter

shouted.By then, other reporters and editors were

_________. I was ________. The reporter was_________.

It sucked! I yelled. ASKED LISTENING COUNTERED

MAD FRUSTRATED

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Be Clear by Eliminating Redundancy