8
The right resource for the right need. The best results for the most efficient spend. Retail operational excellence has always been about speed, reach and completion. Offering service-certified national teams and best-in-class client service, you get it all: quality, flexibility and reliability. A SOLUTION FOR EVERY NEED Two distinct service solutions, customized to your budget and personalized to your brand’s retail landscape, deliver all of your retail marketing needs. Insights to create go-to-retail innovation. Consultative expertise for the most flexible retail execution. From designing shopper experiences to hands-on retail execution, we dynamically manage touchpoints to promote your brand, empower sales associates and turn the retail environment to your advantage.

Bds Mktg Brochure Overview Pdf 2009

  • Upload
    macmw

  • View
    151

  • Download
    2

Embed Size (px)

Citation preview

Page 1: Bds Mktg Brochure Overview Pdf 2009

The right resource for the right need.The best results for the most ef�cient spend.

Retail operational excellence has alwaysbeen about speed, reach and completion. Offering service-certi�ed national teams and best-in-class client service, you get it all: quality, �exibility and reliability.

A SOLUTION FOR EVERY NEEDTwo distinct service solutions, customized to your budget and personalized to your brand’s retail landscape, deliver all of your retail marketing needs.

Insights to create go-to-retail innovation. Consultative expertise for the most �exible retail execution.

From designing shopper experiences to hands-on retail execution, we dynamically manage touchpoints to promote your brand, empower sales associates and turn the retail environment to your advantage.

The right resource for the right need.The best results for the most ef�cient spend.

Retail operational excellence has alwaysbeen about speed, reach and completion. Offering service-certi�ed national teams and best-in-class client service, you get it all: quality, �exibility and reliability.

A SOLUTION FOR EVERY NEEDTwo distinct service solutions, customized to your budget and personalized to your brand’s retail landscape, deliver all of your retail marketing needs.

Insights to create go-to-retail innovation. Consultative expertise for the most �exible retail execution.

From designing shopper experiences to hands-on retail execution, we dynamically manage touchpoints to promote your brand, empower sales associates and turn the retail environment to your advantage.

Page 2: Bds Mktg Brochure Overview Pdf 2009

SERVICES THAT WORK TOGETHERWhat’s behind our remarkable feats? Insights built from knowledge, people-driven interactions and systems focused on results - not just data.

Go-to-Retail Consulting

Street IntelligenceSM

Learning Development

Brand Representation

Assisted Sales & Events

Insight:Center

Training

Demo Days & Staf�ng

Merchandising

DataTracker

Knowledge

Interaction

Systems

SERVICES THAT WORK TOGETHERWhat’s behind our remarkable feats? Insights built from knowledge, people-driven interactions and systems focused on results - not just data.

Go-to-Retail Consulting

Street IntelligenceSM

Learning Development

Brand Representation

Assisted Sales & Events

Insight:Center

Training

Demo Days & Staf�ng

Merchandising

DataTracker

Knowledge

Interaction

Systems

Page 3: Bds Mktg Brochure Overview Pdf 2009

Delivering the highest levels of �exibility and control,bds mktg offers multiple brand representation solutions. We still build turnkey outsourced brand teams, but now also provide access to standalone infrastructure and systems support.

We know a dedicated team is ideal – brand ambassadors, total �exibility, control. But it also has limits. At some point, desired reach doesn’t justify incremental spend. And whether your team is in-house or outsourced, team administration, deployment and management is still abig job.

With bds as your partner, you can do it all.

VISIONARY PEOPLE:Brand1 Dedicated

Delivering the highest levels of �exibility and control,bds mktg offers multiple brand representation solutions. We still build turnkey outsourced brand teams, but now also provide access to standalone infrastructure and systems support.

We know a dedicated team is ideal – brand ambassadors, total �exibility, control. But it also has limits. At some point, desired reach doesn’t justify incremental spend. And whether your team is in-house or outsourced, team administration, deployment and management is still abig job.

With bds as your partner, you can do it all.

VISIONARY PEOPLE:Brand1 Dedicated

Page 4: Bds Mktg Brochure Overview Pdf 2009

High-performance Teams Your Way

Outsource or complement internal brand teams

Dedicated Brand and Assisted Sales Teams

On-Demand Service Specialty Teams

• Merchandising• Training• Demo Days

Augm

ent

Provide expertise, infrastructure & systems to optimize team performance

Go-to-Retail ConsultingStreet IntelligenceSM

Learning DevelopmentPerformance Management SystemsTalent AcquisitionLogistics Planning & Field Deployment

Acce

lera

te

Outsource & streamline employee administration via Professional Employer Org. (PEO)

Human Resources• EEOC Compliance• FLSA Compliance• Unemployment AdministrationPayrollWorker’s CompensationBenefits Administration

Adm

inist

rate

High-performance Teams Your Way

Outsource or complement internal brand teams

Dedicated Brand and Assisted Sales Teams

On-Demand Service Specialty Teams

• Merchandising• Training• Demo Days

Augm

ent

Provide expertise, infrastructure & systems to optimize team performance

Go-to-Retail ConsultingStreet IntelligenceSM

Learning DevelopmentPerformance Management SystemsTalent AcquisitionLogistics Planning & Field Deployment

Acce

lera

te

Outsource & streamline employee administration via Professional Employer Org. (PEO)

Human Resources• EEOC Compliance• FLSA Compliance• Unemployment AdministrationPayrollWorker’s CompensationBenefits Administration

Adm

inist

rate

Page 5: Bds Mktg Brochure Overview Pdf 2009

Built 100% custom to manage retail sell-through programs, bds’ performance management systems represent the critical link between activities and results. We know which data are important, the best data collection structures and how to create meaningful dashboards to turn insights into action.

DataTrackerBasic data capture and reporting focused on automating collection and creating �exible, real-time reporting.

Insight:Center Integrate people, process and results. From work�ow to data integration, a robust technology infrastructure and analyst support ensures you get the best results.

INSPIRED PLANS:Dynamically Manage Performance

Built 100% custom to manage retail sell-through programs, bds’ performance management systems represent the critical link between activities and results. We know which data are important, the best data collection structures and how to create meaningful dashboards to turn insights into action.

DataTrackerBasic data capture and reporting focused on automating collection and creating �exible, real-time reporting.

Insight:Center Integrate people, process and results. From work�ow to data integration, a robust technology infrastructure and analyst support ensures you get the best results.

INSPIRED PLANS:Dynamically Manage Performance

Page 6: Bds Mktg Brochure Overview Pdf 2009

Activity PlannerMaximize coverage, accountability and team capacity with an at-a-glance online calendar

Dashboard WidgetsTrack status against business objectives, see an overview of activity or simply view data that’s important to you

PLANS IN ACTION:

Activity PlannerMaximize coverage, accountability and team capacity with an at-a-glance online calendar

Dashboard WidgetsTrack status against business objectives, see an overview of activity or simply view data that’s important to you

PLANS IN ACTION:

Page 7: Bds Mktg Brochure Overview Pdf 2009

With expertise in lifestyle selling and experiential events, our demo day programs take a creative approach to the long-standing intercept tactic. As a standalone effort at a product launch or as part of an integrated retail campaign, demo days can be a strategic weapon and aproductive investment.

Access 15,000+ local �eld representatives in North America across all classes of trade that execute:

• Product Sampling, Demonstrations & Couponing • Co-Operative Events • Retailtainment• Consumer Education Events• Out-of-Store Events

EXPERT COLLABORATION:Demo Days and Staf�ng

With expertise in lifestyle selling and experiential events, our demo day programs take a creative approach to the long-standing intercept tactic. As a standalone effort at a product launch or as part of an integrated retail campaign, demo days can be a strategic weapon and aproductive investment.

Access 15,000+ local �eld representatives in North America across all classes of trade that execute:

• Product Sampling, Demonstrations & Couponing • Co-Operative Events • Retailtainment• Consumer Education Events• Out-of-Store Events

EXPERT COLLABORATION:Demo Days and Staf�ng

Page 8: Bds Mktg Brochure Overview Pdf 2009

We know the process and steps needed to increase sell-through.

• Matched profile of field personnel for target audience• Experienced regional field supervision• Debit card systems for event product purchase• Complete training/manual development for client • Event store auditing to improve staff performance• Post-event Reporting Summary, including photos• Promotest® Pre-event Focus GroupTesting (Validation)

• RODI™ Post-event Research

EXPERT COLLABORATION:Demo Days and Staf�ng

We know the process and steps needed to increase sell-through.

• Matched profile of field personnel for target audience• Experienced regional field supervision• Debit card systems for event product purchase• Complete training/manual development for client • Event store auditing to improve staff performance• Post-event Reporting Summary, including photos• Promotest® Pre-event Focus GroupTesting (Validation)

• RODI™ Post-event Research

EXPERT COLLABORATION:Demo Days and Staf�ng