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7/29/2019 BCS 1.6 BC & Ethical Context
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BUSINESS COMMUNICATION & THEETHICAL CONTEXT
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BACKGROUNDTO ETHICAL CONTEXTS
Ethics is about making right and wrong decisions.
Ethical principles such as fairness, service, quality,integrity, excellence, compassion, honesty anddignity, assist in those decisions.
Ethical situations
During an on-campus interview, a recruiter asksyou why he should hire you over anothercandidate (a classmate of yours). You have somenegative information about this person. Do youshare it with the recruiter?
You witness another student cheating during animportant accounting exam. Do you confront thestudent? Do you tell other students or a professorabout the incident?
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CONTEXTOFASITUATIONINFLUENCESTHEETHICALITYOFADECISION
A hotel food and beverage manager purchased 20cases of cool drinks from a new beverage purveyor.
Without his knowledge, the purveyor delivers a free
case to his residence. The manager decides to
keep the free case for his personal use since thefree case did not influence his purchase of 200
cases.
Restaurant manager spies on the bearers to check
whether they served properly and charged
correctly.
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INFLUENCESON PERSONAL ETHICS
1. Influential people in your life family, close friends,
role models, teachers.2. Culture city where you grew up influences. Culture
over time acquires its own set of values.
Ex: Abraham Lincoln who as a young man worked as
clerk in a store. Walked several miles to return apenny that he had overcharged a customer.
At another time, discovering on the scales in the
morning a weight with which he had weighed out a
package of tea for a woman the night before, he sawthat he had given her too little for her money. He
weighed out what was due, and carried it to her, much
to the surprise of the woman, who had not known that
she was short in the amount of her purchase.
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3. Philosophy theories of philosophy have longbeen concerned with ethical and moral issues.
4. Law represent the minimum standard ofbahaviour. It includes code of ethics for various
professions accounting, law and medicine.
5. Religion
INFLUENCESON PERSONAL ETHICS
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ETHICS ASA COMMUNICATION ISSUE INCORPORATIONS
We communicate our values and beliefs to others
verbal & nonverbal.
We are defined in the eyes of others according to
the way we behave. We need to communicate to others the importance
and necessity of good ethics.
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ETHICAL ISSUESIN BUSINESS COMMUNICATION
Every business needs to impress upon its employees
the importance of communicating ethically, whether thecommunication is between company employees orbetween company representatives and the outsideworld.
Employees must be honest, fair, sensitive and respectful
in communicating with one another and incommunicating with customers, vendors and the public.
Dishonesty
Honesty refers to telling the truth in its entirety.
Using exaggeration or manipulation seems to becommon in business, both in internal communicationand external communication.
When honesty is compromised, peopleand businesses can lose credibility and respect.
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Gender
Difficulties may result from how a person treats theopposite sex or how a person handles the issue of
sexual orientation.
For example, if a manager is kind to men but is harsh
and impatient with women, there may be complaints.
Problems can arise not only from words that people use
but also from nonverbal communication.
Religion
A person should keep his religious beliefs to himself,unless he would like to respond to someone's inquiry
about religion.
An employee should be cautious about displaying
religious symbols.
ETHICAL ISSUESIN BUSINESS COMMUNICATION
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Favoritism
Favoritism refers to unfairly rewarding, assisting orpunishing someone, and favoritism can result from
inappropriate communication.
Employees need to steer clear of communication
practices that can lead to accusations of favoritism.
ETHICAL ISSUESIN BUSINESS COMMUNICATION
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KEY AREAS FOR ETHICAL COMMUNICATION
1. Personal written and spoken messages
2. Cross-cultural messages
workplace is a mix of manyethical values.
3. Advertising messages false advertisement is both
unlawful and unethical.
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FORMAL VERSUS INFORMAL WAYSOFCOMMUNICATING ETHICS
Formal Ways of Communicating Ethics
Public messages press releases, annual
reports, speeches by CEO, etc.
Employee manuals and policy statements. Mission statements and ethical codes.
Informal Ways of Communicating Ethics
Through individual members
Organizations produce their own value systems Symbolic acts of managers can create culture
and corporate values.