Bci telephone intellegence, Consumer profiles from telephone number

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    14-Jul-2015

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  • Telephone

    Intelligence

    Gaining Insight from Telephone

    Numbers.

  • Adding Knowledge, Enabling Insight

    Telephone Intelligence is designed to add knowledge about the people on the other end of the telephone.

    This knowledge enables insights to be gleaned which, when added to the behavioral data collected provides a more complete picture.

    Linking an individuals Product World to their Real World

  • Making the Telephone More Personal

    Telephone Numbers

    Knowledge and Insight

    Refining telemarketing and customer care

  • The Person Not the Number

    The telephone is personal. Inbound or Outbound the more you know the better it works. Analysing call center, enquirer or customer data which contains just a telephone number can now provide an understanding of who those people are. What do the most valuable customers

    look like? Which customers have what kind of

    problems? What is the headroom? Where do we find potentially valuable

    customers? What are they interested in buying? How best to contact and influence them?

  • How Telephone Intelligence Works

    BCI Phone/address

    directory

    Client phone list and

    segment codes

    Matched Data Set

    Geography, Regional Split

    Postcode Sector Distribution and Hot

    Spot Analysis

    Geodemographic Segmentation and

    Segment Intelligence

    Full Demographic and Marketing Profile

    Level 1

    Level 2

    Level 3

    Level 4

    Level 5 Data Append

  • DataTalk Research Ltd March 2013

    Telephone Intelligence is part of the Intelligence suite of products from The British Consumer Index. Segment Intelligence; provides a detailed understanding of both

    commercial segmentation models and organisations own segmentations. It also provides the ability to ask bespoke questions and have the answers by segment.

    Email Intelligence; works in the same way as Telephone Intelligence

    providing a rich understanding of the people for whom only the email address is known.

    Postcode Intelligence; Often the billing system holds the key to customer insight. Postcode Intelligence is designed to take customer postcodes and value (often held in the billing not marketing database) and add real intelligence.

    For full details of BCI Intelligence products call Steve Abbott on 0203 286 1981 or email stevea@thebps.co.uk