BCBS Undergraduate Courses

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This prospectus provides everything you need to know about undergraduate courses and life at Birmingham City Business School. The information is organised for you to gain an insight into the courses we offer and how we can support your learning experience.

You will also have received the Birmingham City University guide that provides information about the University and studying in Birmingham.

If after reading this prospectus you require further information please do not hesitate to contact us. There are many ways of getting in touch with us and Open Day events that you can register to attend.

Undergraduate Admissions OfficeBirmingham City Business School Birmingham City UniversityCity North Campus Galton BuildingPerry BarrBirminghamB42 2SU

Tel: +44(0) 121 331 5200 Email: [email protected] Web: www.bcu.ac.uk/bcbs

ChoicesCourse Information and Guidance CentreBirmingham City UniversityCity North CampusPerry BarrBirminghamB42 2SU

Tel: +44(0) 121 331 5595Fax: ++44(0) 121 331 7994Email: [email protected]: www.bcu.ac.uk

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Executive Dean’s messageWelcome to Birmingham City Business School’s Undergraduate prospectus.

Birmingham City Business School is home to around 3,000 students drawn from over 80 countries, studying a wide range of programmes all designed to provide you with the academic knowledge and practical skills and capabilities you need to take your first steps in developing a successful career in today’s highly competitive business environment.

The vision of the School is to be a leading practice-based international Business School and we are proud of our reputation as a progressive School with a focus on excellent teaching, innovative course design and unrivalled student care.

The School invests in researching the needs of our students and has close working relationships with employers and major professional bodies to ensure that our programmes are leading edge and delivering graduates able to make a mark in their chosen career.

Our portfolio of flexible full-time and part-time undergraduate programmes provide you with the opportunity to study single honours programmes

Management is making happen what ought to happen anyway. Leadership is about making happen what wouldn’t happen anyway.

Richard Pascale

in Accountancy, Marketing, Advertising and Public Relations, International Business, International Finance and International Marketing.

You can also choose from a range of extremely popular Business and Management pathways in Accountancy, Advertising, Business, Business Law, Economics, Finance, Human Resource Management, Management, Marketing and Public Relations, enabling you to benefit from a broad understanding of business subjects as well as developing a specialism in a chosen field.

A common first year provides you with the opportunity to sample a wide range of subjects before deciding on your chosen pathway, and all our programmes share a commitment to give you a chance to engage with business, developing your potential to the maximum.

I hope you find the prospectus interesting and informative.You can find out more about Birmingham City Business School activities through our website: www.bcu.ac.uk/bcbs Professor ChristoPher PrinCe Executive Dean, Birmingham City Business School

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Studying at associated and accredited collegesBirmingham City Business School is committed to widening access to courses, and you can study many programmes at associated and accredited colleges in the Birmingham area.

The HND Business and Management is a franchised programme, which means you can choose to study it at one of the associated colleges listed below:

Birmingham Metropolitan CollegeJosiah Mason CampusSlade RoadBirminghamB23 7JH

Sutton Coldfield CampusLichfield RoadSutton ColdfieldB74 2NW

Tel: 0845 155 0101www.bmetc.ac.uk

South Birmingham CollegeDigbeth CampusHigh Street DeritendBirmingham B5 5SU

Tel: +44 (0)121 694 5000www.sbirmc.ac.uk

To find out more about studying Birmingham City University courses at associated and accredited colleges, please contact the colleges direct.

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About Birmingham City UniversityAbout Birmingham City Business SchoolMeet our staffYour learning experienceStudent supportFees and fundingApplying for a courseInternational studentsResearch excellenceCourses*How to find us

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Contents

Undergraduate coursesSingle HonoursAccountancy | BA (Hons) Accounting and Finance | BA (Hons) Business Studies | BA (Hons) Marketing | BA (Hons)Marketing, Advertising and Public Relations | BA (Hons)

Courses offered through partner colleges Business and Management | HND

You are advised to check the entry requirements on our website to ensure you have the most up-to-date entry information - www.bcu.ac.uk/bcbs

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Marketing subject area Marketing and Business Law Marketing and Economics Marketing and Human Resource ManagementMarketing and Management Business Psychology and Marketing Business and Marketing

Advertising subject area Advertising and Business Law Advertising and Economics Advertising and Human Resource Management Advertising and Management Business and Advertising Business Psychology and Advertising

Public Relations subject areaPublic Relations and Business Law Public Relations and Human Resource Management Public Relations and Management Business and Public Relations Business Psychology and Public Relations

Human Resource Management subject area Advertising and Human Resource Management Business and Human Resource Management Business Law and Human Resource Management Business Psychology and Human Resource Management Management and Human Resource Management Marketing and Human Resource Management Public Relations and Human Resource Management

Management subject area Management and Business Law Management and Human Resource Management Accountancy and Management Advertising and Management Business and Management Business Psychology and Management Marketing and Management Public Relations and Management

Top-up coursesCombined Studies in Business | BA (Hons)International Business | BA (Hons) International Finance | BA (Hons) International Marketing | BA (Hons)

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BA (Hons) Joint coursesAccountancy subject area Accountancy and Business Accountancy and Business Law Accountancy and Economics Accountancy and Management

Finance subject area Business and Finance Business Law and Finance Economics and Finance

Business subject area Business and Advertising Business and Business Law Business and Economics Business and Finance Business and Human Resource Management Business and Management Business and Marketing Business and Public RelationsAccountancy and Business Business Psychology and Business

Business Law subject area Business Law and Finance Business Law and Human Resource Management Accountancy and Business Law Business and Business Law Management and Business Law Public Relations and Business Law Marketing and Business Law Advertising and Business Law

Business Psychology subject area Business Psychology and Advertising Business Psychology and Business Business Psychology and Human Resource Management Business Psychology and Management Business Psychology and Marketing Business Psychology and Public Relations

Economics subject area Economics and Finance Accountancy and Economics Advertising and Economics Business and Economics Marketing and Economics

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6 About Birmingham City University

Welcome to a vibrant, multicultural university in the centre of the UK, with around 23,000 students and more than 2,000 staff. Our six faculties are spread across eight city campuses.

We have a long history of learning provision in Birmingham dating back to 1843. After gaining university status in 1992, we were known as the University of Central England until changing to our current name in 2007.

Birmingham City University: over 150 years of wisdom

Respect and recognitionOur reputation for practical, professionally relevant courses and excellent teaching is making us a first choice for students. According to UCAS figures, last year Birmingham City University saw the biggest rise in student applications of any UK university.

Our research work is attracting attention too, having been classed as ‘world-leading’ in the independent Research Assessment Exercise (RAE) 2008.

PartnershipsWe have built strong partnerships with industry and the professions to ensure every aspect of our courses equips you with the skills and qualifications you need in today’s job market. In fact, many of our three year undergraduate courses involve work placements, helping make you highly employable.

Make tomorrow yoursOur commitment to the future is underlined by the multi-million pound investment we’re making over the next five years. Plans include new student accommodation and a £7m City North Sports Centre, which boasts an 80-station fitness suite, an eight-court sports hall, and workout and spinning studios.

The Centre, which opened in January, offers state-of-the-art fitness training equipment and plenty of room for team sports including five-a-side football and cricket. A soon-to-be-completed all-weather pitch will add the finishing touches to the centre, which is located close to our City North Campus.

It’s a future you can be a part of. Join us, and bring your dreams with you.

For more information about Birmingham City University, please visit www.bcu.ac.uk

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8 About Birmingham City Business School

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Birmingham City Business School: inspiring future successBased at the University’s main City North Campus, Birmingham City Business School incorporates three academic departments and two specialist centres:

• Department of Accountancy and Finance • Department of Business and Marketing • Department of Management and Human Resources• Centre for Internal Audit, Governance and Risk Management• Centre for Leadership and Management Practice

The School offers an extensive portfolio of courses covering all the major business disciplines, including advertising, accountancy, business studies, business law, business psychology, economics, finance, human resource management, marketing, management and public relations.

Furthermore, our highly successful Joint Honours degree programme offers you the opportunity to gain one of 34 different award titles made up from 11 subject pathways. You also have the option to incorporate a work placement in your programme of study, and to gain a Sandwich Degree award.

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The Birmingham City Business School students we’ve had on placement have been enthusiastic and ready to learn. We would encourage any organisation that has the capacity to take advantage of the Business School’s scheme to get involved.

Lynda Snape, Finance Development Manager, West Midlands Finance Skills Development Unit

In the words of the employer...

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Birmingham City Business School students, as well as bringing valuable additional resource to the department, also bring in fresh and new thinking, particularly in the case of new technology such as the use of e-Commerce, and the development of web pages. In addition, they bring a youthful dimension to the team and a challenge to established ways of working. Alan Oxenbury, Group Head, Standards and Systems Procurement Department, Magnox Electric

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The University offered me the best opportunity to fulfil my potential in my chosen career by providing both theoretical and practical experience. The course has given me the skills not only in qualifications, but also personal development to ensure that I can be the best I can be and meet my full potential. The course and lecturers exceeded my expectations and helped me to gain the necessary qualifications needed for my future. I would encourage anyone to study here. Laura Ann France, BA (Hons) Accountancy

Everybody was really friendly and approachable, plus the Business School has a good reputation, the course was going to be varied and it wasn’t too far from home. The lecturers on the course are really willing to help, with first-hand knowledge of the subject area. This was the best three years of my life…I long to go back!Laura Conlin, BA (Hons) Marketing, Advertising and PR

In the words of the student...

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I chose to come to Birmingham City Business School because of the excellent Joint Honours degree programme and because it’s a large, internationally focused University. Being an international student myself, I wanted to be able to mix with people from many other backgrounds and cultures. The course has been great.

Masoud Big Qassimi, BA (Hons) Accountancy and Management

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Teaching by exampleThe team of academic and support staff is the most valuable resource the School possesses.

Many are still active in practice, admired and respected for their expertise and fully representative of our policy of employing only the highest calibre staff, capable of excelling in their field.

During your time with us, you will find that staff members help you strive for the same high standards in innovation and creativity that they set for themselves.

Each staff member has a fundamental resolve to make their own experience of Birmingham City Business School, a rewarding, challenging and enjoyable voyage of self-discovery.

The teaching team’s determination to make the most of their own personal development is something you will benefit greatly from.

Meet our staff

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Birmingham City Business School Course Representatives

Birmingham City Business School Management

Birmingham City Business School Admissions Team

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Student Support CentreThe School’s dedicated Student Support Centre provides you with expert support to encourage your personal development and learning.

The Centre’s aim is to look for new initiatives to enhance existing services and learning environments, and it works closely with all academic staff to develop and deliver both individual and group learner support services.

The Centre encourages you to build personal development plans - improving your study and communication skills, as well as assistance with literacy and numeracy.

It also offers assistance with research for assignments and projects, access to a wide range of learning materials and other resources to enable you to excel at your studies.

Study Skills tutors are available to help you develop effective learning skills, providing academic and practical guidance if you want to enhance your existing study skills or require further learning support.

Learner Support SuiteThe School’s purpose-built Learner Support Suite offers open-plan and private study areas, counselling rooms, and presentation rehearsal rooms which can be booked in advance.

It provides a series of daily workshops designed to support you with academic report writing, referencing, presentations skills, time management and exam techniques.

You can book individual sessions with a member of student support staff for more detailed, tailored advice. Staff will offer feedback on course work for English content and give advice on layout and referencing. Presentation feedback is available on request.

Open throughout the week with late-night opening available during term-time, the Centre offers access to a range of learning materials and IT facilities such as:

• Specialist journals• Detailed company information• Student dissertations• Exam papers• Video and DVD players• Photocopying, binding, laminating, colour printing, presentation and computing facilities• Specific course-related software

Study Support: an essential tool in your progressionAlong with the provision of high quality teaching, Birmingham City Business School recognises the importance of giving you access to first-class study support outside of the classroom.

Here are just some of the facilities and services available to help you get the most from your studies.

Your learning experience

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18 Your learning experience

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Library facilitiesA two minute walk from the Birmingham City Business School on City North Campus brings you to the University’s main library.

Open throughout the week and at weekends, it houses over 300,000 items including books, journals, databases, video, DVD and other multimedia information sources.

You are able to access information from the library electronically, either on or away from campus, giving you flexibility to manage your study time outside the lecture room.

A ‘Digital Library’ is available where you can search exam papers, journal articles, book extracts and student projects via a password-protected system over the internet, and you also have the valuable assistance of our librarians who monitor and maintain your specific business information needs.

MoodleThe Virtual Learning Environment known as ‘Moodle’ is an invaluable part of the learning and teaching experience at Birmingham City University.

This entirely web-based environment supports a huge number of activities, all aimed at improving access to, and dissemination of programme information and material.

Such activities include instant messaging between users, discussion forums, video lectures and even testing with instant automated feedback.

Moodle is available 24 hours a day, seven days a week providing invaluable support to your studies.

Computer networksAll students at Birmingham City Business School have access to its computer laboratories. During student induction, usually at the start of the first academic year, you will be issued with your own personal secure computer ID, allowing you to use any computer in the School, including email, internet, all appropriate software, and your own user storage space.

You can also use the University’s data network and IT facilities, including access to multimedia sources and information. Wireless networks are available in the main library and widely available in the Birmingham City Business School.

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Child careOur competitively priced, Ofsted-inspected nurseries offer a welcoming and stimulating environment to children from six months of age. We hold both the SureStart Award and the Gold Award for the Quality Framework. Our nurseries at the City North and City South campuses are open 7.30am-5.45pm, Monday to Friday, for 50 weeks per year, and offer full-time and part-time places. We also provide holiday play schemes and breakfast and after-school clubs for school age children.

Health and wellbeingWe can help you to find local doctors, dentists and other health care services, and provide support with registration if needed. Our mental health adviser can provide confidential advice and support, and act as a link to external organisations. Counsellors are available to talk over concerns such as relationship difficulties, exam anxiety and depression.

If you have a disability, our disability advisers make sure that you get the support you need while studying with us. We hold a list of university-trained support workers who can assist with note-taking, photocopying, reading etc. We also provide professionally qualified British Sign Language interpreters and dyslexia support tutors.

Our multi-faith chaplaincy team works with students from all faiths and is available 24 hours a day to offer welfare advice and support on spiritual and personal concerns. Active Students’ Union societies include Buddhist, Christian, Islamic, Jewish, Hindu and Sikh groups.

Job prospectsOur careers service is here to help both current students and graduates – you can continue to benefit from our support for up to five years after finishing your course. You can hone your CV or interview skills with us or use our virtual learning tool ‘Moodle’ to research employment opportunities. We also offer access to employers through our recruitment fairs and guest lectures.

If you’re looking to earn some extra cash while you study, we can help you to find part-time work that will fit in with your course timetable.

Money mattersYou may feel anxious about your finances and be wondering how you are going to manage to pay for your tuition fees, living expenses and other costs associated with going to university.

We are here to provide information and advice on a range of financial concerns, including:

• Debts (credit cards, loans, overdrafts) • Gas, electric, water bill issues • Contact with trusts and charities• Basic money management and budgeting skills • Tax

Student support

Making the transition to university can be a big step at any age. That’s why our ASK! Student Services team offers Advice, Support and Knowledge on a wide range of issues.

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for further information about any of the services, please contact ASK! Student Services on +44 (0)121 331 5588.

We are also responsible for the allocation of money from a number of student hardship funds including the Access to Learning Fund, a discretionary fund subject to means testing and availability, which may help you with:

• Course costs – books, travelling expenses, etc. • Living costs• Child care and nursery fees

Visas and immigrationOur International Student Advisors offer a wide range of services for both new and continuing international students.

We can provide advice and support on:

• Visa extensions• Travel outside the UK while studying• Funding and finance issues• Applications for student finance• Working during your studies• Working after your studies• Personal matters such as homesickness and adjusting to life in the UK

www.bcu.ac.uk/studentservices

22 Fees and funding

There are two main costs involved in going to university – tuition fees and living costs.

For our 2010/2011 student intake, tuition fees can be up to £3,290 (or as set by UK Government) for full-time first degrees, Higher National Diplomas and most Foundation Degrees*. In addition, we estimate that you will require approximately £6,000-£7,000 per year to cover the cost of accommodation, heating, food, books, stationery, travel and other basic living expenses.

* If you already have an equivalent level qualification, you may be charged a higher fee for your course. Visit www.bcu.ac.uk/ug-elqs for further information.

Funding for full-time studentsThe main sources are:

• Student Loans• Maintenance Grants • Special Support Grants• Bursaries

Additional grants include the Adult Dependant’s Grant, Childcare Grant, Parent’s Learning Allowance and Disabled Students’ Allowance. Student loansThese are Government loans – you repay them in instalments after completing your course once you’re earning over £15,000 a year. You could be eligible for:

• Tuition fee loan (up to £3,290 for 2010/2011 intake)

• Living expenses loan (up to £4,950 for 2010/2011 intake)

The interest on these loans is linked to inflation, so in real terms what you repay is roughly the same as you borrow.

Maintenance grantsThese are from the Government and don’t have to be repaid. You may qualify for a Maintenance Grant to help with your accommodation and other living costs. Grants of up to £2,906 are available for 2010/2011 intake and depend on your income/your household’s income.

Special support grantsThis is an alternative grant of up to £2,906 for students who are eligible for, but not necessarily receiving, means-tested state benefits (for example, if you have a disability or you are a single parent).

Eligibility is the same as for the Maintenance Grant. If you receive a Special Support Grant you will not have any amount deducted from your student loan entitlement.

BursariesWe can award students bursaries which do not need to be repaid. In 2010/11, bursaries can be up to £525 per year and are available to anyone paying a tuition fee of £3290 and receiving Maintenance of Special Support grants from the Government.

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How do I know if I qualify for a grant or loan?You will need to apply online via Student Finance England at www.studentfinanceengland.co.uk or contact them for an application form.

They can also give you information about whether you qualify for any grants and how big a loan you’re entitled to. Any grants or loans for living costs will be paid directly into your bank or building society account, usually in three instalments.

You do not need to wait until you receive an offer of a place before you apply for financial support.

EU studentsIf you are an EU national, you can apply for a loan to cover your tuition fees. Unless you’ve been living in the UK for three years before the start of your course, you will not be eligible for support for living costs through student loans, grants or the Access to Learning Fund. International studentsThere are a number of scholarships and bursaries which may be available to students from countries outside the EU. You may also be exempted from the higher rate international fee by showing a ‘relevant connection’ with the UK or EU. For more information, see the international students section on page 32.

Funding for part-time studentsFinancial help is available towards your tuition fees and other course costs. The value depends on your personal circumstances and your course.

The main sources are:• Fee Grant (to help with tuition fees) paid directly to your college or university.

• Course Grant (to help with study costs such as books, materials and travel) paid directly to you.

You won’t have to repay Fee Grants or Course Grants.

The maximum Fee Grant you can get is based on how ‘intensive’ your course is and how long it will take to complete compared with an equivalent full-time course.

Your household income and whether you have a live-in partner or dependent children will influence the amount of grant you receive. If you’re receiving certain benefits, you will get the maximum Fee Grant and the maximum Course Grant available for your course.

To apply for the Fee Grant and Course Grant, both you and your course must be ‘eligible’. Your course must last at least one year; be a higher education course leading to a qualification such as a Certificate or Diploma of Higher Education, a HNC, HND, BA or BSc; and must not take more than twice as long to complete as the equivalent full-time course. Postgraduate courses, part-time Initial Teacher Training courses and concurrent part-time courses aren’t eligible.

You can also apply to the Access to Learning Fund.

To find out more about funding sources, visit www.direct.gov.uk/en/educationandlearning

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STEP 1: EnTRy REqUiREMEnTS

Once you’ve found the course you’d like to apply for, it’s important that you make sure you have, or are aiming to achieve, the entry requirements for that course. We accept a wide variety of qualifications to meet the general entry requirements for our first (or undergraduate) degrees, foundation degrees and higher national courses.

Some courses have specific entry requirements. For others, an interview or portfolio review is an essential part of the selection process. Please check the relevant course page for details. You can contact our friendly advisers for guidance on +44 (0)121 331 5595.

If you already have an advanced qualification or significant relevant experience, you may be eligible for admission with credit, enabling you to be admitted to a later stage of the course.

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Applying for a course

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First degree coursesCandidates will need one of the following as a minimum:

• Two passes at GCE A Level/AVCE

• Three Scottish Certificate of Education/Scottish Qualifications Authority passes at higher level

• Four Irish Leaving Certificate passes at higher level

• National Certificate or Diploma awarded by BTEC/Edexcel

• Higher National Certificate or Diploma awarded by BTEC/Edexcel

• Advanced Diploma

• Progression Diploma

• Cambridge Pre-U Diploma

• International Baccalaureate Diploma (24 points or above)

• Welsh Baccalaureate Advanced Diploma

• Successful completion of an Access to Higher Education course*

* Successful completion is defined as modules/units worth at least 80 per cent of the available course credits passed, with at least 75 per cent of those credits achieved at Level 3 and the remaining credits at Level 2. Some courses require more credits than this – please use the contact details on the relevant course page to get more information. Applicants holding an Access to Higher Education qualification will need a suitable range of experience appropriate to their course.

Competence in English languageOur courses are taught and assessed entirely in English. Therefore, if your first language is not English, you will need to demonstrate appropriate proficiency. See the international students section on page 32 for further information.

We’re committed to an admissions policy that provides opportunities for people from all educational backgrounds and experience. We welcome applicants with a mix of academic and vocational qualifications and consider each application on its merits. For those without standard entry qualifications we may take account of alternative qualifications and/or relevant experience.

Foundation Degrees/Higher National Diplomas/Certificates (HND/C)Normally, you should satisfy one of the criteria for first degree courses. However, for some foundation degrees and higher national courses, one GCE A Level/AVCE is acceptable.

You are advised to check the entry requirements on our website to ensure you have the most up-to-date entry information - www.bcu.ac.uk/bcbs

28 Applying for a course

STEP 2: MAKing yOUR APPLiCATiOn

Full-timeApplications for full-time first degrees, foundation degrees or higher national courses should be made online through the Universities and Colleges Admissions Service (UCAS) www.ucas.ac.uk

Our institution code for UCAS applications is B25 BCITY.

Part-timeApplications for part-time undergraduate courses should be made direct to the relevant Faculty. Application forms are available from the Faculty office ( +44 0121 331 5200) or can be downloaded from:

www.bcu.ac.uk/student-info/how-to-apply

Faculty OfficeBirmingham City Business School +44 (0)121 331 5200

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STEP 3: PROCESSing yOUR APPLiCATiOn On receipt, your application form will be forwarded to the Course Admissions Office for consideration. If you’re called for interview, you should send the department a copy of the most up-to-date student summary sheet in your Record of Achievement, quoting your UCAS applicant number if relevant. Do not send the original. Please bring along any specified items such as a portfolio, and be prepared to discuss them with the interviewer.

After interview, if you’re considered suitable for the course, you will receive an offer of a place, which may be conditional upon your obtaining certain qualifications. The conditions will vary between courses and even within courses depending upon evidence of your motivation, commitment and previous academic record. Many of our offers will be expressed using the UCAS tariff point score, a system which assesses exam results. Visit www.ucas.com/students/ucas_tariff/ for the latest tariff information.

If you applied through UCAS, you will receive an official offer from them, but we will also send you an offer letter plus an information booklet telling you more about us and outlining the next steps in the application procedure.

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If you accept a conditional offer, we will confirm your place on the course once you have met those conditions. Sometimes, even if you don’t achieve the required grades of the offer, it may still be possible to reserve a place on the course.

If you receive an offer of a place without being invited for interview, you may wish to visit the University to discuss your application and see our facilities before deciding whether to accept the offer. Our Open and Visit Days (www.bcu.ac.uk/opendays) provide an opportunity for this, or you can arrange an individual visit through the Faculty.

If you’re not accepted on your chosen course, or your place is not confirmed after we’ve received your results, you may find an alternative place through Clearing. Please call the Clearing Helpline on +44 (0)121 331 6777 from mid-August.

STEP 4: AFTER yOU’vE BEEn MADE An OFFER

Applying for a course

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Deferred entryIf you’re thinking about taking a year out before coming to the University, we will be happy to consider your application for deferred entry, particularly if you plan to use the time constructively.

Additional informationAll application forms are designed to provide admissions tutors with the information they need. However, at any stage in the application process, we might ask you for further information. Please make sure you supply all the information requested, as without it we might not be able to consider your application.

Applicants with disabilitiesIf you have a disability, your application will be considered on the same basis as others. If we make you an offer, our Disability Services team will contact you to discuss any arrangements that may be necessary to allow you to undertake your studies.

STEP 4: AFTER yOU’vE BEEn MADE An OFFER

32 International students

People from all over the world choose to study at Birmingham City University. We currently have more than 1,500 undergraduate and postgraduate international students from over 80 countries.

Our most popular undergraduate courses with overseas students include BA Joint Business Degrees, and a dedicated International Student Support office is available in the Business School. Many students come from China, India, Malaysia, Nigeria and Pakistan, and we’ve welcomed others from as far afield as the Central African Republic, the Maldives and Turkmenistan.

We’ve built up partnerships with institutions all over the world including Enugu State University in Nigeria, Tunku Abdul Rahman College in Malaysia and Guilin University of Technology in China. These partnerships have enhanced our international reputation and led to a number of new initiatives.

As an international student it’s highly likely that there will be other students from your home country, and there will be many opportunities to meet and make friends with people from different countries and cultures.

If you’re from overseas and considering taking up a place at Birmingham City University, we’re sure that you will feel right at home in this welcoming environment. You can also expect:

• Competitive fees and a range of bursaries

• Priority allocation of our accommodation

• Free English language support

• Help with settling in through our Meet and Greet Service and Orientation Programme

• Social events running throughout the year

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Entry qualificationsWe accept a wide range of overseas qualifications – to find out the entry requirements for students from your country, please visit www.bcu.ac.uk/international/countries

Please note that due to immigration regulations, non-European students are unable to enter the UK to undertake part-time courses.

Tuition feesFees cover normal tuition and examination costs and membership of the Students’ Union. They can be paid in two equal instalments at the beginning of the first and second semesters. Fees vary between courses – please visit www.bcu.ac.uk/international for the full listing and the latest prices.

If you can show a relevant connection with the UK or the EU, you may be exempt from international fees. If you’re unsure whether you would be classified as a home or overseas student for fee-payment purposes and would like clarification before submitting an application, please complete our Fee Status Assessment Questionnaire, which can be downloaded from www.bcu.ac.uk/international

Living costsBirmingham has a relatively low cost of living and depending on your lifestyle, you will need around £6,000-£7,000 per year (around £600 per month) for accommodation and living expenses (excluding tuition fees). Your first few weeks here will be the most expensive, since as well as paying your fees, you may need books and equipment. Remember, you won’t be eligible for UK welfare benefits but most of you will be permitted to work. We have an Employment Zone that can help you find part-time and vacation work.

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AccommodationYou will be given priority for self-catering bedrooms in University accommodation for the duration of your course, provided we receive your application before the start of term. Living in our halls of residence is an ideal way to meet people. For more information visit www.bcu.ac.uk/accommodation

Student servicesAs well as offering advice to international students, we organise a programme of social and cultural events, orientation programmes, fun social activities to meet other students, a mentoring scheme and a newsletter to keep you updated.

English language requirementsAll tuition, examinations and subject material will be in English, so you will need a certain level of proficiency in the language. We may require you to have gained a recognised English qualification before commencing your studies. A full list of the minimum accepted qualifications is available at www.bcu.ac.uk/international, but please check with your faculty, as some courses may require a higher level of proficiency.

If you fall below the minimum English language entry requirements we may make you a conditional offer subject to attendance at one of our English language courses prior to starting your main studies. These vary from a five-week or 10-week course to bring your language skills up to scratch to a full-time one-year programme, the Foundation Certificate in English for Academic Purposes (FCEAP).

All international students are also welcome to attend our free English classes alongside their studies.

You can find further information on our English language courses at: www.bcu.ac.uk/international/discover-bcu/pre-sessional-english

EU studentsWe have a large number of full-time students from EU countries, as well as students participating in a Socrates/Erasmus exchange scheme. Those who are nationals or the children of nationals of EU member states and who have been ordinarily resident in European Economic Area countries for three years prior to commencing their course are normally classed as home students for fee-paying purposes.

International students

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Contact usCompleted applications can be forwarded to us at:

Fax: +44 (0)121 331 6314Email: [email protected] or [email protected] or [email protected]

For all other enquiries and advice:

Tel: +44 (0)121 331 6714Email: [email protected]

36 Research excellence

Birmingham City University has embarked on a new era of research after being officially recognised for its world-leading work by a national survey of research excellence across the UK.

In March 2009, our research funding was more than doubled after an outstanding performance in the 2008 Research Assessment Exercise (RAE-2008) which revealed that we had world-leading research in all subject areas submitted for review.

This success was followed up in August 2009 with the announcement that nine centres of research excellence would be created to build on our current research strengths and extend into key new areas. To support the initiative, we are investing an additional £3 million over three years on top of the £10 million already allocated. The expenditure allocated will help to fund 36 PhD bursaries.

The centres of research excellence cover: • Business, Innovation and Enterprise • Criminology• Design and Creative Industries • Digital Participation and Technology • Education • Fine Art• Health, Social Care and Well-Being • Low Carbon and Sustainability• Music and Performance

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38 Courses

Which type of course would you like to study?You can view the undergraduate course offering in Birmingham City Business School as being on a spectrum; at one end of the spectrum you have the specialist single honours courses: Accountancy, Accounting and Finance, Marketing and Marketing, Advertising and Public Relations. In these courses you study subjects in great depth, but only one subject (or subject area) you don’t get a generalist view of the complete field of business.

At the other end of the spectrum is the generalist single honours BA Business Studies, you study every aspect of business, but you don’t study them in as great detail as you would with the specialist single honours courses.

The middle ground is held by our portfolio of joint degree courses. In these courses, you choose to study two subjects in substantial depth, but not in as great depth as you would if you were studying specialist single honours courses.

The advantage of studying two subjects is that you can look at the interface between those two areas of business and see how they interact, as well as opening up employment opportunities in two separate areas following your graduation.

Once you decide the nature of the course you are interested in, you can move on to the next section and explore further the courses we offer.

Best wishes for your future studies.

Professor Mike Jackson Undergraduate Programmes Director

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Single Honours courses:• BA (Hons) Accountancy• BA (Hons) Accounting and Finance• BA (Hons) Business Studies• BA (Hons) Marketing • BA (Hons) Marketing, Advertising and Public Relations

Courses offered through Partner Colleges:• HND Business and Management

Key facts

Today, more than ever, business managers need the right accounting and numerical skills to understand business accounts, manage budgets and analyse research markets using quantitative methods. This course provides the preparation you need.

The course is taught by a department that has been granted status as a Platinum Approved learning partner three years running by the Association of Chartered Certified Accountants (ACCA). Professional accountancy programmes at Birmingham City Business School are internationally recognised and highly valued by employers.

‘Platinum’ is the highest level awarded by ACCA, granted only to institutions fulfilling key criteria such as exceeding the worldwide student pass rate for examinations.

This course has been designed to offer optimised exemptions should you decide to undertake Chartered institute of Management Accountants (CiMA) qualifications on completion.

Entry requirementsA minimum of five GCSEs at grade C or above including Mathematics and English Language or an equivalent qualification, plus one of the following:

• A minimum tariff score of 280 points made up of a minimum of two passes at A2 Level, two 6 unit awards, or one 12 unit AVCE. Remaining points can be made up from AS qualifications.

• Applications are welcome from those with international qualifications (equivalent to those above). An English Language qualification such as IELTS (minimum score of 6.0) or TOEFL (minimum score 550) is also required.• Advanced Diplomas and Progression Diplomas are accepted towards the stipulated entry criteria.

• Mature students with relevant work experience are also encouraged to apply.

BA (Hons) | ACCoUNTANCyBA (HONS) ACCoUNTANCy

+ Tariff score 280Faculty: Birmingham City Business School

Study Location: Business School, City North Campus

Application: Apply through UCAS, UCAS Code N400

Duration: 3 years Full-time / 4 years Sandwich

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If I were to do it again, Birmingham City Business School would be my choice. The experience, ranging from university facilities, friendliness of staff and the accommodation, is more than I ever expected. Anyone wanting to do accountancy should not look anywhere else. Birmingham City Business School is the recommended place.

Mercy Moyo, BA (Hons) Accountancy, graduated 2009

Course overviewThe programme equips you with the relevant, contemporary skills and knowledge to approach a career in accountancy with real confidence.

Focusing on the real-world challenges of this fascinating business discipline, the course not only develops your competence in professional accountancy, it also increases your commercial awareness, and enhances your communication and interpersonal skills.

You have the chance to gain optimised exemptions from Chartered Institute of Management Accountants (CIMA)

yEAR 1

AUTUMn TERM SPRing TERM CREDITS

Business Economics and Law 30

Fundamentals of Financial Accounting 30

Fundamentals of Management Accounting 30

Professional and Financial Skills 30

yEAR 2

Management Accounting - Financial and Decision Making Techniques Management Accounting - Planning and Control Systems 15 each

Financial Reporting 30

Operations and Project Management 30

Professional Development Tax Principles 15 each

oPTIoNAL PLACEMENT yEAR

yEAR 3 *

Statistical Decision Making Statistical Modelling 15 each

Advanced Financial Reporting (core) 30

Financial Strategy 30

Integrated Strategic Management (core) 30

Managing Performance (core) 30

Placement Project 30

Dissertation (not available if you take a Placement Project) 30

* In your third year, you undertake 60 credits per term made up from core and optional modules. Those not marked core are electives.

BA (Hons) | ACCoUNTANCy

professional body examinations and some exemptions from the Association of Chartered Certified Accountants (ACCA) qualifications.

The BA (Hons) Accountancy and BA (Hons) Accounting and Finance share a common first year. It may therefore be possible to transfer from one course to another at the end of the year (depending on space on the course) to ensure the maximum volume of optimised exemptions if you progress into postgraduate accountancy studies.

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Placements and study visitsYou will be able to attend career workshops throughout the course and benefit from the insight of visiting practising accountants.

Practical experience breathes real life into your learning, and we strongly encourage you to take up accountancy-related employment during University vacations.

In your second year, you get the chance to follow an exchange programme at one of our partner institutions around the world.

AssessmentYou will encounter various assessment methods, including group work and reports, oral presentations and computer-based work, as well as academic essays. Certain elective modules are assessed entirely by course work.

Professional accountancy bodies generally expect assessment by written, ‘closed book’ examinations for exemption purposes.

Further studyIf you want to obtain significant exemptions from the ACCA course, you can continue studying following completion of your programme.

As a recognised ACCA Premier Plus Tuition Provider, Birmingham City Business School will prepare you for the internal and external examinations of the ACCA on a part-time basis.

Your further study options also include MSc Accountancy and Finance, MBA Finance and MSc Management and Finance, all are offered full-time.

Please note – the information provided on professional body exemptions is for guidance only. For the latest information, please contact the relevant professional body directly.

EmployabilityYou have the opportunity to take a 12-month placement after your second year, which can significantly improve your business awareness and employability following graduation.

In general, your course will prepare you for the realities and demands of this part of the business sector, allowing you to take your place as a competent professional in accountancy or financial management.

Remember that local companies respect the capabilities of our graduates, often recruiting from our ranks.

More informationFor further information on this course, how to apply, or any other aspect of Birmingham City Business School, please contact us:

Tel: +44 (0)121 331 5200

Email: [email protected]

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BA (HONS) ACCoUNTINg AND FINANCE



Application: Apply through UCAS, UCAS Code NN43


Key facts

For those who have the necessary skills in numeracy, Accountancy and Finance qualifications provide routes to senior management positions in worldwide enterprises.

We have been granted status as a Platinum Approved learning partner three years running by the Association of Chartered Certified Accountants (ACCA), professional accountancy programmes at Birmingham City Business School are internationally recognised and highly valued by employers.

‘Platinum’ is the highest level awarded by ACCA, granted only to institutions fulfilling key criteria such as exceeding the worldwide student pass rate for examinations. Successful completion leads to certified membership of the organisation.

This course has been designed to offer optimised ACCA exemptions should you decide to undertake ACCA qualifications on completion.

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• A minimum tariff score of 280 points made up of a minimum of two passes at A2 Level, two 6 unit awards, or one 12 unit AVCE. Remaining points can be made up from AS qualifications.

• Applications are welcome from those with international qualifications (equivalent to those above). An English Language qualification such as IELTS (minimum score of 6.0) or TOEFL (minimum score 550) is also required.

• Advanced Diplomas and Progression Diplomas are accepted towards the stipulated entry criteria.

• Mature students with relevant work experience are also encouraged to apply.

Course overviewThe study of finance and associated decisions are vital to ensure efficient and effective wealth creation. At some stage, all organisations have to present their performance in the form of financial statements, and to interpret such statements to monitor the health of the company behind them.

Based on practical skills and reflection, the course introduces you to the key principles and practices of accountancy and finance, together with a foundation of business knowledge and personal transferable skills.

It provides the appropriate theoretical underpinning to ensure you cope with new developments and business change, and allows you to develop critical and analytical problem-solving skills.

Embracing legal, taxation, regulatory and institutional issues within a national and international context, the course provides the intellectual knowledge and technical skills needed to successfully pursue a career within an accounting or a finance function.

If you follow a Sandwich programme with an appropriate work placement, you may also obtain full AAT membership on completion of the degree.

The BA (Hons) Accounting and Finance, and BA (Hons) Accountancy share a common first year. It may therefore be possible to transfer from one course to another at the end of the year (depending on space on the course) to ensure the maximum volume of optimised exemptions if you progress into postgraduate accountancy studies.

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BA (Hons) | ACCoUNTINg AND FINANCE

yEAR 1


Business Economics and Law 30

Fundamentals of Financial Accounting 30

Fundamentals of Management Accounting 30

Professional and Financial Skills 30

yEAR 2

Management Accounting - Financial and Decision Making Techniques Management Accounting - Planning and Control Systems 15 each

Financial Reporting 30

Taxation 30

Professional Development Principles of Audit and Assurance 15 each


yEAR 3 *

Statistical Decision Making Statistical Modelling 15 each

Advanced Financial Reporting (core) 30

Financial Strategy 30

Integrated Strategic Management (core) 30

Global Finance Islamic Finance 30

Placement Project 15 each



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47

Placements and study visitsYou will be able to attend career workshops throughout the course and benefit from the insight of visiting practising accountants.

Practical experience breathes real life into your learning, and we strongly encourage you to take up finance/accountancy-related employment during University vacations.

In your second year, you also get the chance to follow an exchange programme at one of our partner institutions around the world.

AssessmentYou will encounter various assessment methods, including group work and reports, oral presentations and computer-based work, as well as academic essays.

Professional accountancy bodies generally expect assessment by written, ‘closed book’ examinations for exemption purposes.

Further studyYou have the chance to gain optimised exemptions from the Association of Chartered Certified Accountants (ACCA) qualifications and certain exemptions from Chartered Institute of Management Accountants (CIMA) professional body examinations.

Your further study options also include MSc Accountancy and Finance, MBA Finance and MSc Management and Finance, all are offered full-time.


EmployabilityYou have the opportunity to take a 12-month placement after the second year, which can significantly improve your business awareness and employability following graduation.

In general, your course will prepare you for the realities and demands of this part of the business sector, allowing you to take your place as a competent, capable professional in financial management.

Remember that local companies respect the capabilities of our graduates, often recruiting from our ranks.


Tel: +44 (0)121 331 5200


48 BA (HONS) BUSINESS STUDIES





Key facts

Entrepreneurs are innovators, who introduce new technologies into the workplace or market, increasing efficiency, productivity or generating new products or services. This course will offer you a broad grounding in business, including entrepreneurship and business development.

As early as the first year, you will start to work as part of a team on a business plan through which you gain, develop, and utilise subject knowledge, and apply this to a real business problem.

In the style of ‘Dragons’ Den’, you will then ‘pitch’ your business plan to experts from industry, with the opportunity to win £1,000 for your team to progress your project during the remainder of the year.

In fact, practice-based learning continues throughout. You bring financial markets to life as you choose and monitor a portfolio of shares, with a cash prize of £500 being awarded to the student who makes the greatest return on their capital investment.

Please note - A part-time BA (Hons) Business and Management by flexible learning and BA (Hons) Combined Studies in Business is also available. For more information, please visit: www.bcu.ac.uk/bcbs

48

Entry requirements• A minimum of five GCSEs at grade C, including Mathematics and English Language, or an equivalent qualification.

• A minimum tariff score of 280 points made up of a minimum of two passes at A2 Level, two 6 unit or one 12 unit AVCE. Remaining points can be made up from AS qualifications.

• Applications are welcome from those with international qualifications (equivalent to those above, and nationally accredited Foundation courses). An English Language qualification such as IELTS (minimum score of 6.0) or TOEFL (minimum score 550) is also required.

Our admissions tutor will be pleased to discuss individual circumstances with prospective students.

Course overviewWith its practice-based learning approach, this course blends key business principles with creative, entrepreneurial vision. You will not only learn to impress employers, but also assess whether you have what it takes to build a business and become an employer yourself.

The course offers a comprehensive introduction to the key disciplines of business, including finance, human resources and marketing, and final year options allow you to develop your study of the areas most relevant to you and your career aims.

At all times, the course stresses the application of business theory to the working world, providing contemporary insight and offering examples from the industry to the boardroom. You will be actively encouraged to consider a work placement and exchange programme with a partner University.

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yEAR 1


Accounting for Business 15

International Business Environment 30

Managing People and Organisations 15

Marketing and Business Operations 30

Personal Development Business Problem Analysis 15 each

yEAR 2

Contemporary Business Business Logistics 15 each

Professional Development International Business 15 each

HRM Resourcing and Development 30

Marketing 30


yEAR 3 *

Creative Industries Marketing Business Operations and Systems 15 each

Entrepreneurship and Small Business Development Customer Relationship Management 15 each

Global Marketing Digital Marketing 15 each

Leadership Change in HRM Event Management 15 each

Managing and Leading Strategic Change Globalisation 15 each

Selling and Sales Management International HRM 15 each

Web Marketing Making Sense of Organisations 15 each

Services Marketing 15

International Business Strategy (core) 30

Placement Project (core if students take a placement year) 30

Dissertation (not available if students take a Placement Project) 30


BA (Hons) | BUSINESS STUDIES50

Placements and study visits You will benefit from the opportunity to spend a year working in industry between your second and third study year, allowing you to acquire invaluable, hands-on experience ahead of your career in business.

Supported by your placement company, which gains from your fresh ideas and enthusiasm, your work experience allows you to develop a greater understanding of the business world, pick up key transferable skills, and put theory into practice.

Approximately 150 Birmingham City Business School students go out on placement each year, supported by the placements office with workshops on CV writing, interview skills and the completion of application forms.

AssessmentYou’ll be asked to demonstrate a thorough grasp and application of key business skills.

You’ll encounter a balanced range of assessment methods, including course work, the preparation of a portfolio, and examinations.

Further studyAs a graduate of this course, you can progress to postgraduate study on our MA, MSc and MBA programmes.

Alternatively, you could complete professional examinations in accountancy, human resources or marketing.

EmployabilityThe course has an established reputation with industry for producing graduates able to meet the challenges of a changing workplace.

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Tel: +44 (0)121 331 5200


52 BA (HONS) MARkETINg





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Key facts

in this course you will study a broad range of modules with a marketing focus, including digital marketing, event management and the importance of a positive customer experience.

It offers the maximum possible exemptions from Chartered Institute of Marketing (CIM) professional examinations, which you can study with Birmingham City Business School on a part-time basis.

Our professional body relationships have led to us being one of only a small number of study centres selected by CIM to offer their new Chartered Professional Postgraduate Diploma in Marketing.

I was delighted with the level of involvement from lecturers, as well as the quality of teaching and incredible professionalism they demonstrated. My time at Birmingham City Business School was a truly invaluable experience.Nasir Manir, BA (Hons) Marketing, graduated 2009

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Entry requirements• A minimum of five GCSEs at grade C or above including Mathematics and English Language or an equivalent qualification.


• Applications are welcome from those with international qualifications (equivalent to those above, including nationally accredited Foundation courses). An English Language qualification such as IELTS (minimum score of 6.0) or TOEFL (minimum score of 550) is also required.

• We welcome applications from mature students.

• Our admissions tutor will be pleased to discuss individual circumstances with prospective students.

Course overviewProviding an in-depth understanding of the principles and practice of marketing, together with a foundation of business knowledge and personal transferable skills, the BA (Hons) Marketing course has a reputation for excellence.

With its emphasis on real-world practice, it offers a deep understanding of marketing concepts and techniques and applies them to specialist environments, including international marketing, retail marketing and services marketing.

You can undertake a live marketing project, which will include the application of relevant concepts and techniques to actual client problems.

You will emerge as a highly practical marketing graduate who possesses key analytical problem-solving skills essential to a successful marketing career.

BA (Hons) | MARkETINg

yEAR 1


Design in Marketing Creative Concepts 15 each

Business Fundamentals 30

Marketing Fundamentals 30

Personal Development The Customer Experience 15 each

yEAR 2

Marketing Research International Business 15 each

Managing the Brand 30

Marketing Communications 30

Professional Development Marketing, Advertising and Public Relations Practice 15 each


yEAR 3 *

Creative Industries Marketing Customer Relationship Management 15 each

Global Marketing Digital Marketing 15 each

Selling and Sales Management Event Management 15 each

Web Marketing Marketing Strategy (core) 15 each

Placement Project (core if students take a placement year) 30

Dissertation (not available if students take a Placement Project) 30


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Placements and study visitsYou will benefit from the opportunity to spend a year working in industry between your second and third study year, allowing you to acquire invaluable, hands-on experience ahead of your career in business.



AssessmentYou encounter a variety of assessment methods throughout the course, including project presentations, course work portfolios and examinations.

You will benefit from participation in team-based and individual presentations and pitches; the development of a prototype website; drafting marketing and advertising briefs; and creating marketing and advertising copy.

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Tel: +44 (0)121 331 5200


Further studyThis degree offers the maximum possible exemptions from Chartered Institute of Marketing (CIM) professional examinations, which you can study with Birmingham City Business School on a part-time basis.

Alternatively, you could go on to study the Chartered Institute of Public Relations Diploma, MA Marketing Management, MBA Marketing or MSc Management and Marketing.

EmployabilityYou will be able to pursue careers in a wide range of marketing roles including product management, sales, advertising, public relations and market research.

Key facts

Aimed squarely at opening a door to the creative side of business, this course develops commercial rigour and sparkling originality – the bottom line for any career in this exciting sector.

The degree offers the maximum possible exemptions from Chartered Institute of Marketing (CIM) professional examinations, which you can study with Birmingham City Business School on a part-time basis.

Our professional body relationships have led to us being one of only a small number of study centres selected by CIM to offer their new Chartered Professional Postgraduate Diploma in Marketing.

Entry requirements• A minimum of five GCSEs at grade C including Mathematics and English Language or an equivalent qualification.

• A minimum tariff score of 280 points made up of a minimum of two A2 Level passes, two 6 unit or one 12 unit AVCE. Remaining points can be made up from AS qualifications.

• Applications are welcome from those with international qualifications (equivalent to those above, and nationally accredited Foundation courses). An English Language qualification such as IELTS (minimum score of 6.0) or TOEFL (minimum score 550) is also required.

• We welcome applications from mature students.

• The admissions tutor will be pleased to discuss individual circumstances with prospective students.

56 BA (HONS) MARkEtiNg, ADvERtiSiNg AND PuBliC RElAtiONS



Application: Apply through UCAS, UCAS Code NLM2


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The course has enabled me to get into advertising which is where I plan to stay throughout my career.James Annis, BA (Hons) Marketing, Advertising and PR, graduated, 2009

Course overviewFrom communicating a new service to a potential customer or an apology to an existing client, finding the right way to put across the right message is crucial to a company’s image, credibility and survival.

This course lifts the lid on the principles and practice of marketing, advertising and public relations, as well as offering a bedrock of business knowledge and personal transferable skills.

Your creativity will be encouraged, nurtured and expertly directed. But at all times it will be grounded in business discipline, addressing the needs of the balance sheet and moods of the market.

Preparing you for a fulfilling career with either a marketing agency or a commercial client, the course is innovative and exciting, and geared towards today’s business environment.

You gain key personal skills, as well as critical and analytical problem solving abilities, and an understanding of marketing in an organisational context.

yEAR 1


Design in Marketing Creative Concepts 15 each

Business Fundamentals 30

Marketing Fundamentals 30

Personal Development The Customer Experience 15 each

yEAR 2

Marketing Research Finance for Marketers 15 each

Managing the Brand 30

Marketing Communications 30

Professional Development Marketing, Advertising and Public Relations Practice 15 each


yEAR 3 *

Contemporary Advertising (core) Customer Relationship Management 15 each

Creative Industries Marketing Digital Marketing 15 each

Global Marketing Event Management 15 each

Public Relations Planning (core) Marketing Strategy (core) 15 each

Selling and Sales Management Services Marketing 15 each

Web Marketing 15

Placement Project (core if you take a placement year) 30



58BA (Hons) | MARkEtiNg, ADvERtiSiNg AND PuBliC RElAtiONS




AssessmentThroughout the course, you encounter a variety of assessment methods, including project work, team and individual presentations, portfolios, advertising pitches, case studies and conventional examinations.

Further studyYou can choose from the portfolio of postgraduate and professional study programmes in marketing offered by Birmingham City Business School, which includes Chartered Institute of Marketing (CIM) qualifications, Chartered Institute of Public Relations (CIPR) qualifications, as well as MA Marketing Management and MBA Marketing awards.

EmployabilityEquipped with the skills, knowledge and insight of this course, you will have the confidence to pursue a career across a range of marketing roles, for both agencies and corporate clients, within the field of advertising and PR.

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Tel: +44 (0)121 331 5200


Faculty: Birmingham City Business School (delivered through partner colleges)

Study Location: This programme is only offered at the Associated and Accredited Colleges of the University Birmingham Metropolitan College - UCAS Code: 122N South Birmingham College - UCAS Code: 022N

Application: Full-time applicants should apply through UCAS, the corresponding UCAS codes are above. Part-time applicants should apply directly to the University.

Duration: 2 years Full-time

Note - A part-time HNC Business and Management programme is also available. For more information please visit: www.bcu.ac.uk/bcbs

Course overviewThis two-year programme (through a partner college) provides a broad-based knowledge and understanding of business principles and practice along with developing business skills. You may also move up to an honours degree on completion with direct entry into a range of top-up subjects offered by the Birmingham City Business School.

Entry requirements• The minimum UCAS tariff point scale will be in the

region of 120 points. Applicants will normally be expected to have successfully completed at least two subjects at A2 level, two six-unit or one 12-unit VCE. Remaining points can be made up with AS level qualifications.

• A minimum grade C in English Language and Mathematics at GCSE level or a key skills equivalent is also required.

• The programme welcomes international students and Birmingham City University accepts a wide range of international qualifications equivalent to the entry requirements for UK students shown above.

• In addition, international students must hold a recognised English language qualification at the level of IELTS 6.0 or equivalent.

• The University is also keen to encourage applications from mature applicants with business experience.

Our admissions tutor will be pleased to discuss individual circumstances with prospective students.

6060 HND BUSINESS AND MANAgEMENT

+ Tariff score 120

AssessmentYou encounter a variety of assessment methods throughout the course, including project work, team and individual presentations, portfolios, advertising pitches, case studies, and conventional examinations.

Further studyOn completion of the course, you will have the opportunity to top-up your degree to a BA (Hons) classification with Birmingham City Business School.

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Business Environment

Customer Service

European Business

Human Resource Management

Law for Business

Marketing

Managing Financial Resources and Decisions

Organisations and Behaviour

Y1

Advertising and Promotion

Business Analysis

Business Planning

Communicating with and Leading People

Managing Activities to Achieve Results

Marketing Planning

Managing Professional Development

Management Report

Y2

Modules studiedFor a course structure you should contact the college directly. The below modules can be used for general guidance.


Tel: +44 (0)121 331 5200


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Joint Honours courses: let’s go your wayWith its mix of subject disciplines, a Joint Honours degree offers you the flexibility to match your course to your personal career aims.

the benefits of combining coursesIt’s not surprising that these courses have grown in popularity, as they offer you the chance to:

• Gain a broader perspective of business-related issues through studying two distinct fields.

• Develop skills within the context of two complementary subject areas.

• Discover the links between two business-related subjects.

• Keep your future career options open.

At Birmingham City Business School, you have an excellent choice of Joint Honours degrees, including subjects in Management, Marketing, Business and Accountancy and Finance.

Joint honours courses

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Flexibility for your futureIn a Joint Honours degree, your study time is split roughly half-and-half between two subjects (also known as subject pathways).

You can study all our Joint Honours degree courses as either a 3 year full-time programme or as a 4 year sandwich programme, including a one-year business placement.

the Common first yearThe Joint Honours degree programme has been developed to offer the flexibility of a common first year.

It allows you, at the end of your first year, to move course to any available Joint Honours degree programme or BA (Hons) Business Studies. This means you can tailor your degree programme based on your first year experience.

For example, you could enrol on the BA (Hons) Business Law and Human Resource Management course, but develop an interest in marketing following the Marketing and Business Operations module. At the end of the common first year (and subject to availability), you would be able to change to a marketing-based Joint Honours programme.

importantly, this means you:• Spend your crucial student years on a programme you really enjoy.

• Follow a programme you have already performed well at.

• Increase your career opportunities in your selected area once you graduate.

The standard first year structure is under continued review to ensure it provides an effective introductory skill set. Please note that the structure outlined below is for guidance purposes only.

yEAR 1


Accounting for Business 15

International Business Environment 30

Managing People and Organisations 15

Marketing and Business Operations 30

Personal Development Business Problem Analysis 15 each

Joint Honours courses64

Joint Honours degree courses: Flexibility and opportunity...

Accountancy and Finance• Courses in Accountancy• Courses in Finance

Business (and related)• Courses in Business • Courses in Business Law• Courses in Business Psychology• Courses in Economics

Marketing• Courses in Marketing• Courses in Advertising • Courses in Public Relations

Management• Courses in Human Resource Management • Courses in Management

Choose your joint degree...

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Key facts

if the figures tell you a story no one else can see, you’re in a position to potentially save a business and set it on the right track. That’s power. This course shows you how some of it could be yours.



Application: Apply through UCAS, see table below for codes


If you would prefer to study a specialist course in accountancy or finance, please refer to the BA (Hons) Accountancy and BA (Hons) Accounting and Finance courses on page 40 and 44.

COURSE TiTLE UCAS CODE

BA (Hons) Accountancy and Business NN41

BA (Hons) Accountancy and Business Law MN24

BA (Hons) Accountancy and Economics NL41

BA (Hons) Accountancy and Management NN42

Birmingham City Business School is one of only a small number of institutions granted status as a Platinum Approved learning partner by the Association of Chartered Certified Accountants (ACCA) for its professional accountancy tuition programmes.

Recognised and valued by employers, this accolade is the highest level awarded by the ACCA. It means you study the Accountancy pathway in a professional, progressive environment.

The Joint Honours degree portfolio benefits from a practice-based learning approach which is encouraged by the common first year structure.

During your first year, you participate in an integrated business plan which stretches across several business subject areas. You gain, develop and utilise subject knowledge including finance, human resources and marketing, and apply this to a real business problem.

You and your team then ‘pitch’ your plan in front of experts from industry in the style of ‘Dragons’ Den’, and you could win £1,000 for your team to develop your business plan further during the rest of the year.

The choice and monitoring of an international share portfolio also allows you to bring financial markets to life, with a cash prize of £500 awarded to the student who makes the greatest return on their capital investment.

6666 DISCOVER JOINT COURSES IN ACCoUNTANCy

6767

Course overviewAt some stage, all organisations must present their performance in the form of financial statements. They must also be able to analyse performance from the figures before them.

The study of accountancy enables you to acquire the skills necessary for the preparation and, more importantly, the interpretation of such financial statements.

Following the common first year structure, you will learn the basics of financial and management accounting from the standpoint of both practical skills and reflection.

You then build on these basic skills with a range of specific accounting and related options, such as Business Taxation, Corporate Reporting and Management Accounting.

Course structureAs a Joint Honours degree student at Birmingham City Business School, you will study a common first year before continuing onto subject-specific modules in the remaining years of your course.

This exciting development is designed to offer you flexibility of subject choice and increase your employability. Read more about the common first year on page 63 of this brochure.

Modules studiedTypical core and elective modules following the common first year structure includes:

• Comparative International Reporting• Corporate Reporting• Current Issues in Company Reporting• Financial Reporting• Management Accounting• Statistical Decision Making

By the end of the course, you will be able to:

• Understand the basic techniques of double- entry book keeping.

• Evaluate the role of Accounting Standards in the regulatory framework.

• Understand the basics of cost accounting as a part of decision making.

• Understand the basics of UK business taxation.

• Employ a variety of IT skills and presentational techniques.

• Manage time efficiently.

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Supported by your placement company which gains from your fresh ideas and enthusiasm, your work experience allows you to develop a greater understanding of the business world, pick up key transferable skills, and put theory into practice.


AssessmentYou encounter a wide range of innovative assessment styles, including business reports, academic papers, case studies, individual and group presentations, portfolios and projects, as well as conventional examinations.

Further studyThe University is an Association of Chartered Certified Accountants (ACCA) Platinum Approved Learning Partner and, if you wish to continue studying following graduation, you can make an individual application to obtain exemptions from the ACCA course and some exemptions for CIMA qualifications. We are able to prepare you for the internal and external ACCA examinations on a part-time basis.

Alternatively, you could choose to study MSc Accountancy and Finance, MBA Finance or MSc Management and Finance on a full-time basis.


EmployabilityThe Accountancy subject area provides an entry to the profession with a range of exemptions from the Institute of Chartered Accountants in England and Wales (ICAEW), Chartered Institute of Management Accountants (CIMA), and ACCA qualifications. It is also excellent preparation for a wider range of careers in business, finance and education.

If you are a prospective student wishing to pursue a career in accountancy, please also consider the Single Honours courses. These are designed to allow you to maximise exemptions against professional body requirements.

| ACCoUNTANCy


Tel: +44 (0)121 331 5200


DISCOVER JOINT COURSES IN FINANCE





If you would prefer to study a specialist course in accountancy or finance, please refer to the BA (Hons) Accountancy and BA (Hons) Accounting and Finance courses on page 40 and 44.

Key facts

The study of finance and the associated decisions necessary to support the organisation is vital to ensure efficient and effective wealth creation.

The Joint Honours degree portfolio benefits from a practice-based learning approach, encouraged by the common first year structure.

Typifying this approach, you and your team acquire and harness knowledge of finance, human resources and marketing during your first year, as you put together a business plan which you then ‘pitch’ to a ‘Dragons’ Den’-style panel. Your prize, if successful, is £1,000 for your team to develop your plan further during the rest of the year.

The choice and monitoring of an international share portfolio also allows you to bring financial markets to life, with a cash prize of £500 awarded to the student who makes the greatest return on their capital investment.


BA (Hons) Business and Finance NN13

BA (Hons) Business Law and Finance MN23

BA (Hons) Economics and Finance LN13

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• Applications are welcome from those with international qualifications (equivalent to those above) such as International Baccalaureate 24 points, and internationally accredited Foundation courses. An English Language qualification such as IELTS (minimum score of 6.0) or TOEFL (minimum score 550) is also required.

• Satisfactory completion of a full-time foundation course of an appropriate type.

• The programme welcomes applications from mature students.

Course overviewThe Finance pathway is designed to provide an in-depth understanding of the principles and practice of finance, together with a foundation of business knowledge and personal transferable skills.

The programme develops the intellectual knowledge and technical skills necessary to ensure that, as you enter the profession, you can cope with new developments and business change, and be able to bring critical and analytical problem-solving skills to contemporary challenges.

It offers breadth as well as depth, embracing legal, taxation, regulatory and institutional issues within a national and international context.

By the end of the course, you should:• Be able to apply financial theory to a variety of business and financial situations.

• Be able to take a strategic view of a business and its financial operations.

• Know how to bring critical skills to financial analysis.

• Be able to demonstrate key transferable skills in numeracy, data analysis, problem solving, communication and IT.



70 | FINANCE

Modules studiedTypical core and elective modules following the common first year structure include:

• Business Finance Decisions• Financial Markets – Risk and Returns• Financial Strategy• Global Finance • Islamic Finance• Statistical Decision Making• Statistical Modelling • Tax and Financial Planning





Further studyThe University is an Association of Chartered Certified Accountants (ACCA) Platinum Approved Learning Partner and, if you wish to continue studying following graduation, you can make an individual application to obtain exemptions from the ACCA course and some exemptions for CIMA qualifications. We are able to prepare you for the internal and external ACCA examinations on a part-time basis.

Alternatively, you could choose to study MSc Accountancy and Finance, MBA Finance or MSc Management and Finance on a full-time basis.


EmployabilityThe Finance pathway integrates theory with practice to produce graduates who have a broad knowledge of finance and can apply it in real-world situations.

Our alumni have an excellent employment record, with many successfully completing professional examinations following their degree.


Tel: +44 (0)121 331 5200


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Key facts

The distinctive themed approach to the Business pathway is designed to arm you with the professional skills and the critical awareness demanded by today’s business world.

The programme gives you the confidence to effectively apply business theory and practical techniques in order to address complex business issues in constructive ways.

The Joint Honours degree portfolio benefits from a practice-based learning approach which is encouraged by the common first year structure.





If you would prefer to study a specialist course in business, please refer to the BA (Hons) Business Studies course on page 48.


BA (Hons) Business and Advertising NNC5

BA (Hons) Business and Business Law MN21

BA (Hons) Business and Economics NL11

BA (Hons) Business and Finance NN13

BA (Hons) Business and Human Resource Management NN16

BA (Hons) Business and Management GN51

BA (Hons) Business and Marketing NN15

BA (Hons) Business and Public Relations NL12

BA (Hons) Accountancy and Business NN41

BA (Hons) Business Psychology and Business N191

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During your first year, you and your team put together a business plan which draws from several business subject areas, including finance, human resources and marketing.

You then ‘pitch’ your plan to a ‘Dragons’ Den’- style panel, and you could win £1,000 for your team to develop your business plan further during the rest of the year.

The selection and monitoring of an international share portfolio also allows you to bring financial markets to life, with a cash prize of £500 awarded to the best return on capital investment.

Entry requirementsA minimum of five GCSEs at grade C or above, including Mathematics and English Language or an equivalent qualification, plus one of the following:





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Course overviewThe study of business provides a detailed understanding of the way organisations work, how they operate within their specific environment and the impact on individuals working within them.

This pathway develops a general knowledge of business to complement a more specialised area of study. Modules introduce key themes, specifically, business operations (how it works) and entrepreneurship (creating opportunity within a competitive environment).

You learn how to apply business theory, identify types of business opportunity and address a range of business issues in an imaginative way.

Investigating the issues confronting individuals within a business, you will develop an awareness of the problems businesses can face in general, and be able to identify a number of possible responses.



| BUSINESS


• Business Logistics• Business Operations and Systems• Contemporary Business• Entrepreneurship and Small Business Development• International Business• International Business Strategy• Professional Development




AssessmentBy combining business theory with real-world practice, assessment methods help nurture skills in problem-identification, analytical and critical approaches to data, demonstration, argument and evaluation.

Methods draw from professional research in the field, and include the preparation of portfolios, project work and presentations.

Further studyYou may progress to postgraduate study on the University’s MA, MSc and MBA programmes or complete professional examinations in management or marketing.

EmployabilityIf you take the Business pathway, you will be well placed for graduate fast-track training and entry-level management posts in a number of industries, including commerce, government, community organisations and charities.

You may also use your knowledge to set up your own entrepreneurial venture.

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Tel: +44 (0)121 331 5200


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76 DISCOVER JOINT COURSES IN BUSINESS LAW


BA (Hons) Business Law and Finance MN23

BA (Hons) Business Law and Human Resource Management MN26

BA (Hons) Accountancy and Business Law MN24

BA (Hons) Business and Business Law MN21

BA (Hons) Management and Business Law NM22

BA (Hons) Public Relations and Business Law MP22

BA (Hons) Marketing and Business Law NM52

BA (Hons) Advertising and Business Law MN25

By studying Business Law as part of a Joint Honours degree programme, you will develop a grounding in the principles of business law and be able to apply these to a range of organisational and business decision-making and policy-formulating problems.

It provides a stimulating and relevant programme of study, equipping you with key legal knowledge surrounding a business organisation and its transactions, as well as problem-solving skills and the ability to maintain and update your knowledge of business law.

This pathway is built around studies essential to the general activities of business organisations. However, you may also choose more specialist legal studies if you have a particular interest in human resource management, finance, or general management.

Please note that the programme is not designed for students who wish to qualify as professional lawyers, but provides an excellent foundation if you want to undertake postgraduate studies in business, corporate or management law.

Key facts

An understanding of the legal framework is a critical foundation for business strategy and decision-making, and is a key feature of business risk management.

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Course overviewThis pathway will enable you to develop a thorough understanding of relevant legislation, principles, concepts and values within the business law sector.

You also gain the knowledge of how to apply them to decision-making and policy-formulating problems within an organisation.

This is a stimulating programme, providing a relevant curriculum that equips you with key practical knowledge and the skills to follow a variety of career paths.

On completion of this award, you will be able to:

• Understand legal concepts and theories in the field of business law.

• Search for and interpret legal information that ` impacts on business organisations, management and transactions (using the full range of paper and electronic sources).

• Apply legal principles to business and organisational problems.

• Apply problem-solving skills in a range of business law settings.

• Bring critical and structured legal reasoning to business problems and construct reasoned solutions.

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• Commercial Law• Company Law• Corporate Social Responsibility: The Legal Context• Employment Law• Legal Systems• Intellectual Property Law





Further studyFollowing graduation, you may progress to postgraduate study on the University’s MA, MSc and MBA programmes or consider postgraduate programmes in law (conversion courses will apply for certain course routes).

EmployabilityThe Business Law pathway offers valuable preparation for anyone contemplating a career in general management, human resource management, sales and customer relations management, accountancy, banking, finance, insurance, stockbroking, marketing and the civil service.


Tel: +44 (0)121 331 5200


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The University offered the course I was looking for and was at the top of its game in the areas covered by this degree. The Business School was and still is famous for its links with industry and the School of Law had just been assessed by the Law Society and had scored top marks in each of the categories.Samantha Roe, Management and Business Law, Class of 2007

| gRADUATE PRoFILE

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Why did you choose to study at the University?The University offered the course I was looking for and was at the top of its game in the areas covered by this degree. The Business School was and still is famous for its links with industry and the School of Law had just been assessed by the Law Society and had scored top marks in each of the categories.

Why did you choose to study the course you completed?I didn’t want to do a degree I would never use but I didn’t want to specialise as early as University so I decided to do a combined degree. Not only did the course I took keep multiple options open to me, it provided me with an understanding of the legal implications of my actions if I became a manager.

What did you most enjoy about the course and why?Because of the degree I took, I had lecturers from the Birmingham City Business School and the School of Law – and every single one of them had ‘real life’ experiences that they could relate to during lectures. Not only did this make lectures more interesting – it also helped me to remember the course content.

What did you most enjoy about studying and living in Birmingham and why?Birmingham is a very diverse city giving you access to pretty much anything you want to do – from Snowboarding and Rock climbing to the late night curry houses of the Balti triangle. Add to that the large student population which commands a number of deals, nightclubs open seven days a week, shops that sell course-specific books and lots of cheap student accommodation and it seems Birmingham is the perfect city to be a student in. Additionally, because of the large number of non-students, it is relatively easy to get work that will fit around university and lectures.

How has studying at Birmingham City University helped you in your career?My application to the BT graduate scheme was successful and obviously one of the prerequisites for this was the successful completion of my course which was made easier because of the way lectures are taught. During lectures we were encouraged to challenge the theories and text books, to question what we were being taught rather than simply accepting it. This made the lectures interesting and interactive and gave me the confidence to continue challenging established processes and to look for improvements wherever possible – something which has been invaluable at work.

Who is your current employer? What is your job title and what does your role involve?I am a flexible resource in the Project and Programme Management Community in BT which means that I work on projects for specific, agreed time periods and then move onto other projects in Project Management related roles. Currently I am working on two projects – as the Project Manager for rolling out internet and networking capability to a number of sites in Ireland for one of our customers and as a Project Control Manager rolling out a new operating and reporting model on one of our large Government contracts.

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Key facts

This challenging, yet exciting pathway offers you the chance to follow a rapidly developing field where psychology and workplace human interaction are currently seen as a key aspect of business performance.

These psychological dimensions have a significant bearing on every aspect of a business, from its advertising, public relations and the way in which it sees its customers, to the design of its products and all facets of its management. For example, looking at employee relations and the business psychology in staff dress codes, staff training, the conduct of meetings, the composition of an executive board or interpersonal communications at all levels.

The psychological and social dynamics within work organisations are seen as having a critical impact on whether the organisation makes a profit or loss, enjoys harmony or suffers conflict and embraces change or endures tedium.

This fascinating and topical Joint Honours degree pathway is especially relevant in a changing and turbulent world.






BA (Hons) Business Psychology and Advertising CNV5

BA (Hons Business Psychology and Business N191

BA (Hons) Business Psychology and Human Resource Management CN86

BA (Hons) Business Psychology and Management CN82

BA (Hons) Business Psychology and Marketing CN85

BA (Hons) Business Psychology and Public Relations CL82

82 DISCOVER JOINT COURSES IN BUSINESS PSyCHoLogy

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Course overviewThe Business Psychology pathway is designed to provide an in-depth understanding of the dynamics that affect human experience and behaviour in the workplace.

It also examines how applying business psychology can contribute to effective business practice.

Understanding the psychological dimensions enables practitioners to change every aspect of business, including advertising, public relations, management and employee relations.

in preparing you for the transition to employment, the course encourages you to:

• Work autonomously and accept increasing responsibility for your own personal and interpersonal development.

• Develop rich perspectives on the psychological workings of organisations, providing the basis for well-constructed research programmes.

• Manage, analyse and evaluate complex psychological phenomena.

• Assess and reconcile competing ethical issues and the challenges of social responsibility.

On completion of the course, you will be able to:

• Take an informed stance on the social and psychological complexity of businesses and organisations.

• Advise on the viability and appropriateness of initiatives as they impact on the management of people in the workplace.

• Analyse, evaluate and interpret human performance in the workplace.

• Employ data handling skills appropriate for business psychology.




• Applications of Business Psychology Workshop• Experiencing Organisations• Organisational Psychology• Personal Development and Reflective Experience• Professional Development• Psychology in the Marketplace• Social Psychology of Work• The Psychology of Individual and Organisational Health

| BUSINESS PSyCHoLogy

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Further studyYou may progress to postgraduate study on the University’s MA, MSc and MBA programmes, or complete professional examinations in Management or Marketing.

EmployabilityYou will be well placed for jobs in business consultancy, business supervision and management, people management, public services and careers that demand high levels of interpersonal skills and personal flair.


Tel: +44 (0)121 331 5200


868686






BA (Hons) Economics and Finance LN13

BA (Hons) Accountancy and Economics NL41

BA (Hons) Advertising and Economics NLM1

BA (Hons) Business and Economics NL11

BA (Hons) Marketing and Economics NL51

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Key facts

The subject of intense scrutiny in recent months, and probably for years to come, it is difficult to overstate the importance of economics in understanding business strategy, behaviour and performance. This study programme offers you a strong intellectual and practical background to enable you to understand and efficiently resolve such issues faced by economists.

The Joint Honours degree portfolio benefits from a practice-based learning approach, encouraged by the common first year structure.


You then ‘pitch’ your plan to a ‘Dragons’ Den’-style panel, and you could win £1,000 for your team to develop your business plan further during the rest of the year.

The choice and monitoring of an international share portfolio also allows you to bring financial markets to life, with a cash prize of £500 awarded to the best return on capital investment.

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Course overviewThe economic standpoint is crucial in any issue which involves deciding the allocation of scarce resources, or the improvement of the well-being of an individual or society.

This pathway is designed to provide an in-depth understanding of the principles of economics and their application in problem-solving for a wide variety of business, social, and political issues.

The study of economics provides a strong intellectual and practical background to business strategy, behaviour, and performance, as well as developing key personal, transferable skills.

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• Economic Principles• Environmental Economics• European Labour Markets• Industrial Economics• International Economics • Microeconomic Theory and Practice• Monetary Theory and Policy• Statistical Decision Making• Statistical Modelling

| ECoNoMICS





Further studyYou may progress to postgraduate study on the University’s MA, MSc and MBA programmes or complete professional examinations in management.

EmployabilityThe Economics pathway provides an excellent foundation for a career not only as an economist, but also in business management, commerce, the public sector and in voluntary organisations.



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If you would prefer to study a specialist course in marketing, please refer to the BA (Hons) Marketing and BA (Hons) Marketing, Advertising and Public Relations courses on page 52 and 56.

90 DISCOVER JOINT COURSES IN MARkETINg


BA (Hons) Marketing and Business Law NM52

BA (Hons) Marketing and Economics NL51

BA (Hons) Marketing and Human Resource Management NN56

BA (Hons) Marketing and Management NN52

BA (Hons) Business Psychology and Marketing CN85

BA (Hons) Business and Marketing NN15

Key facts

A clear marketing focus is recognised as an essential part of a successful business strategy, and the arrival of new media channels means more marketing opportunities for organisations seeking a sustainable competitive advantage.

In difficult times, organisations who have traditionally focused on customer acquisition are adopting increasingly sophisticated customer satisfaction and retention strategies.

The value of a marketing orientation grows with increased customer sophistication, and as ever more aggressive competition impacts upon organisations across all business sectors.

Depending on the modules studied, you may also be in a position to gain exemptions from postgraduate Chartered Institute of Marketing (CIM) professional body qualifications.

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• Satisfactory completion of a full-time foundation course of an appropriate type.• The programme welcomes applications from mature students.

Course overviewTaught by experienced marketing professionals, the Marketing pathway gives you the practical skills required to succeed in this dynamic sector.

The programme aims to apply a broad understanding of marketing theory to a range of practical marketing situations and develop key transferable skills to enhance your employability.

It offers an exciting range of specialist marketing options, all of which have a workplace focus which enables you to apply your academic learning directly to your career aims.



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Supported by your placement company which gains from your fresh ideas and enthusiasm, your work experience allows you to develop a greater understanding of the business world, pick up key transferable skills, and put theory into practice.



Further studyYou may progress to postgraduate study on the University’s MA, MSc and MBA programmes, or complete professional examinations with the Chartered Institute of Marketing.

EmployabilityThis pathway is specifically designed to meet the needs of commerce, and provides you with the skills to succeed in a number of marketing career paths.


• Customer Relationship Management• Global Marketing• International Marketing• Managing the Brand• Marketing, Advertising and Public Relations Practice• Marketing Strategy• Professional Development• Selling and Sales Management

| MARkETINg

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Tel: +44 (0)121 331 5200


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Key facts

This specialist Advertising pathway offers an exciting range of options, all of which have a real-world focus.

The Joint Honours degree course portfolio benefits from a practice-based learning approach, encouraged by the common first year structure.


You then ‘pitch’ your plan to a ‘Dragons’ Den’-style panel, and you could win £1,000 for your team to develop your business plan further during the rest of the year.

The choice and monitoring of an international share portfolio also allows you to bring financial markets to life, with a cash prize of £500 awarded to the best return on capital investment.





If you would prefer to study a specialist course in marketing or advertising, please refer to the BA (Hons) Marketing and BA (Hons) Marketing, Advertising and Public Relations courses on page 52 and 56


BA (Hons) Advertising and Business Law MN25

BA (Hons) Advertising and Economics NLM1

BA (Hons) Advertising and Human Resource Management NNM6

BA (Hons) Advertising and Management NNM2

BA (Hons) Business and Advertising NNC5

BA (Hons) Business Psychology and Advertising CNV5

94 DISCOVER JOINT COURSES IN ADVERTISINg

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• Contemporary Advertising• Creative Industries Marketing• Digital Marketing• Event Management• Marketing Communications• Marketing Research• Marketing, Advertising and Public Relations Practice

96| ADVERTISINg

Course overviewAdvertising is an attractive and vibrant sector that combines marketing techniques with creative execution, and the pathway provides a broad understanding of advertising theory applied to a range of practical activities.

You will be taught by experienced marketing and advertising professionals who recognise the value of an academic perspective complemented by real-world insight.

The principal aim of the Advertising pathway is to prepare you for a career in advertising.

As you embark on your career, you will have the practical skills necessary to make an immediate impact in the workplace. It also ensures that you gain key transferable skills to enhance your employability.




AssessmentYou encounter a wide range of innovative assessment styles, including business reports, academic papers, case studies, individual and group presentations, portfolios and projects, as well as sitting conventional examinations.

Further studyYou may progress to postgraduate study on the University’s MA, MSc and MBA programmes or complete professional examinations with the Chartered Institute of Marketing.

EmployabilityYou could pursue a career within a client organisation, creative agency or in the media sector. This pathway seeks to encourage your creative expression and help smooth a path to this exciting sector.

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Tel: +44 (0)121 331 5200


98989898

Key facts

if you’re a company, getting your name praised and recommended isn’t easy, and having your message heard and remembered is hard.

This specialist pathway offers an exciting range of PR options with a real-world focus, taking you to the front line of one of the most talked-about marketing fields.

You are taught by Marketing and PR professionals whose experience and insight add living colour to your academic investigations.

You will have the opportunity to spend a year on a marketing placement in the commercial sector where you can apply theory to real-world challenges.

Dependent on the modules studied, you may also be in the position to gain exemptions from postgraduate Chartered Institute of Marketing (CIM) professional qualifications.





If you would prefer to study a specialist course in public relations or marketing, please refer to the BA (Hons) Marketing and BA (Hons) Marketing, Advertising and Public Relations courses on page 52 and 56

98 DISCOVER JOINT COURSES IN PUBLIC RELATIoNS


BA (Hons) Public Relations and Business Law MP22

BA (Hons) Public Relations and Human Resource Management PN26

BA (Hons) Public Relations and Management LNF2

BA (Hons) Business and Public Relations NL12

BA (Hons) Business Psychology and Public Relations CL82

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Course overviewThe Public Relations pathway aims to develop graduates who have a genuine interest in the management of communications between organisations and the public.

You will gain a broad understanding of PR theory allied to a range of practical activities, and develop key transferable skills to enhance employability.

The course is specifically designed to prepare you for a career in PR, equipping you with the practical know-how required to succeed in this exciting, fast-moving sector of the media.

On successful completion of the course, you will be able to:

• Clearly understand public relations concepts.

• Apply the PR process to a variety of subjects and develop public relations strategies.

• Critically evaluate the role of public relations in developing brand value and corporate identity.




• Creative Industries Marketing• Event Management• Marketing, Advertising and Public Relations Practice• Marketing Communications• Marketing Research• Public Relations Planning• Services Marketing

| PUBLIC RELATIoNS100





Further studyYou may progress to postgraduate study on the University’s MA, MSc and MBA programmes or complete professional examinations with the Chartered Institute of Marketing.

EmployabilityThe Public Relations pathway is designed specifically to meet the needs of commerce. You will therefore be able to pursue a career in PR from the perspective of a private, public or not-for-profit sector client, or a commercial agency.

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Tel: +44 (0)121 331 5200


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Key facts






BA (Hons) Advertising and Human Resource Management NNM6

BA (Hons) Business and Human Resource Management NN16

BA (Hons) Business Law and Human Resource Management MN26

BA (Hons) Business Psychology and Human Resource Management CN86

BA (Hons) Management and Human Resource Management NNF6

BA (Hons) Marketing and Human Resource Management NN56

BA (Hons) Public Relations and Human Resource Management PN26

102 DISCOVER JOINT COURSES IN HUMAN RESoURCE MANAgEMENT

increasingly, organisations are encountering environments which can be characterised as complex, diverse, subject to frequent change and hence presenting greater uncertainty.

A key issue for managers, and all members of a workforce, is how to apply informed insight to the nature of these challenges and opportunities, in order to bring about positive and proactive responses.

This pathway builds on a framework in the first year that combines management and organisational theory and practice.

The second and third years adopt a critical, questioning approach, drawing on links between theory and insights into the world of managers, to explore, analyse and evaluate key issues facing organisations today.

Your own participation and interaction in the learning process is encouraged, providing ongoing opportunities for your personal development, as well as enhanced academic and transferable skills.

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Course overviewThe Human Resource Management pathway offers an in-depth study of the close integration between people management and the needs of the business.

It looks at how businesses can attract, retain, motivate and manage people and aims to offer you the opportunity to reach the high standards necessary to pursue a successful career in this field.

The programme provides the knowledge, skills and attitudes to effectively manage people within an organisation, as well as communicate well with customers.

You develop methods, practices and techniques for human resource management within a range of situations, and upon graduation, you will be able to demonstrate how to integrate human resources within the wider business strategy, and manage a variety of interpersonal issues that may arise within an organisation.

| HUMAN RESoURCE MANAgEMENT




• Coaching and Mentoring• Contemporary Issues in Human Resource Management• International Human Resource Management• Legal Aspects of Human Resources• Resourcing and Development• Relations and Rewards





Further studyYou may progress to postgraduate study on the MSc and MBA programmes, or complete professional examinations with the Chartered Institute of Personnel and Development.

EmployabilityCompleting a pathway in HRM provides you with excellent career opportunities, including roles in employee relations, employee development and recruitment.

Organisations recognise that a strong HRM team is an essential part of a business, and the HRM pathway will allow you to perform effectively in roles in the private, public and not-for-profit sectors.

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Tel: +44 (0)121 331 5200


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DISCOVER JOINT COURSES IN MANAgEMENT106

Key facts

Management is a process of forming a plan, allocating resources to implement the plan and finally measuring the outcomes of the plan.

The Management pathway first establishes a foundation of management and organisational theory and practice, and then proceeds to adopt a critical questioning approach, through exploring, analysing and evaluating key issues and challenges facing managers and organisations today. The links between theory and practice are critically examined, to help to develop strong working relationships, and so enhancing performance.

You will study the development of the management discipline by commencing with an examination of the practices of management. Later modules build on this foundation, inquiring into the theoretical models and concepts that form the academic basis of management as a field of study.


BA (Hons) Management and Business Law NM22

BA (Hons) Management and Human Resource Management NNF6

BA (Hons) Accountancy and Management NN42

BA (Hons) Advertising and Management NNM2

BA (Hons) Business and Management GN51

BA (Hons) Business Psychology and Management CN82

BA (Hons) Marketing and Management NN52

BA (Hons) Public Relations and Management LNF2

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Entry requirements

A minimum of five GCSEs at grade C or above including Mathematics and English Language or an equivalent qualification, plus one of the following:





My course has enabled me to get a very good job and experience in my desired field.

Olaolu Fashola, BA (Hons) Business and Management, graduated 2009

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Modules studied

Typical core and elective modules following the common first year structure includes:

• Critical Management Perspectives• Exploring Organisations• Managing and Leading Strategic Change• Management/Organisation Synergy• The Complexity of Management• The Reflective Manager• The Real World of Management

Course overviewAs is widely reported and discussed, today’s businesses in all sectors face many complex and diverse challenges and have to respond quickly to change.

By encouraging you to adopt a critical questioning approach, this pathway prepares you to meet the demands of these rapidly changing environments in a positive and proactive way.

On completion of this programme, you will be able to:• Appreciate and understand the integrated and complex nature of management practice.

• Apply management concepts, models and theories, in order to analyse and evaluate issues in contemporary management practice.

• Call upon key transferable skills to enhance your employment and career progression opportunities.

• Take increasing responsibility for managing personal learning and development.

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Approximately 150 Birmingham City Business School students go out on placement each year, supported by the Placements Office with workshops on CV writing, interview skills and the completion of application forms.

AssessmentYou will encounter a wide range of innovative assessment styles, including business reports, academic papers, case studies, individual and group presentations, portfolios and projects, as well as conventional examinations.

Further studyYou may progress to postgraduate study on the University’s MA, MSc and MBA programmes or complete professional examinations in management.

EmployabilityThe Management pathway is an ideal step towards graduate-level employment, especially if you want to progress your career from an entry-level to management position. You are also well placed for graduate fast-track training and self-employment.

In addition, the pathway may lead to many opportunities in industry, commerce and government within the public, private, or not-for-profit sectors.


Tel: +44 (0)121 331 5200


110 Top-up courses

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Top-up courses: in a year, you’ll see a future

• BA (Hons) Combined Studies in Business

• BA (Hons) international Business

• BA (Hons) international Finance

• BA (Hons) international Marketing

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Faculty: Birmingham City Business School


Application: Full-time applicants should apply through UCAS, UCAS Code N101 Part-time applicants should apply directly to the University

Duration: 1 year Full-time / 2 years Part-time

Start Date: September

BA (Hons) CoMBINED STUDIES IN BUSINESS112

Key facts

An all-round grasp of the key business disciplines marks you out as a valuable asset to any ambitious business.

The flexibility of this top-up course enables you to deepen your area of specialisation, or extend the breadth of your knowledge in the main business functions.

You can negotiate your own studies to suit your individual needs, which means you receive a high level of individual attention.

As each student on this programme will have transferred from another course, another UK university, or another country, you will gain from a rich blend of academic, social and cultural influences.

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Entry requirements• 240 UK credits or 120 ECTS credits in a business-related field.

• A UK HND with 5 distinctions at Level 2 and no more than one pass.

• ABE Advanced Diploma (C in all subjects).

• Higher National or Advanced Diploma from recognised countries.

Course overviewYou will study 10 modules of your choice, with assessment taking place at the end of each term.

This is a personalised learning programme, with each student having an individual study timetable. Tutors will guide you in making the most appropriate choices for your career path.

Modules studiedDepending on your skills and experience, you will have a range of module choices from our final year courses. The below core and elective modules should offer guidance on the nature of modules you can expect to study:

• Business Operations and Systems • Customer Relationship Management • Digital Marketing • Entrepreneurship and Small Business Development• Globalisation• International Business Strategy• Leadership Change in Human Resource Management• Managing and Leading Strategic Change• Selling and Sales Management

AssessmentYou encounter a wide range of innovative assessment styles according to the module being studied, including business reports, academic papers, case studies, individual and group presentations, portfolios and projects, as well as conventional examinations.

Further studyUpon graduation, you may wish to continue your studies on one of our MA, MSc or MBA programmes.

EmployabilityThis course opens up a variety of career opportunities in areas including finance, management or marketing, depending on the chosen area of specialism.


Tel: +44 (0)121 331 5200


114114114114114114114



Application: Full-time applicants should apply through UCAS, UCAS Code N121 Part-time applicants should apply directly to the University Duration: 1 year or 2 years Full-time / 2 years or 4 years Part-time


BA (Hons) INTERNATIoNAL BUSINESS114

Key facts

With more and more markets emerging across the world, global trade is now key to many organisations’ short and long-term strategies and ambitions.

The ability to source, engage and do business with overseas partners is critical to growth, and graduate talent in this field is highly valued.

All students on this programme will have transferred from another course, another UK university, or another country. Therefore all students are new to the course, bringing a fresh perspective to the subject topics offered.

To help you work towards your preferred career route, you get the opportunity to shape your own package of study, receiving a high level of individual attention.

The flexibility of the course means you can focus on specialist areas or extend the breadth of your knowledge in the key business disciplines.

115

Entry requirementsFor year 3 entry:

• 240 UK credits or 120 ECTS credits in a business-related field.• A UK HND with 5 distinctions at Level 2 and no more than one pass.• ABE Advanced Diploma (C in all subjects). • Higher National or Advanced Diploma from recognised countries.

For year 2 entry:

• 120 UK credits or 60 ECTS credits in a business-related field.• A UK HND with 5 merits at Level 2 and no more than one pass. • ABE Diploma (C in all subjects).

• Diploma from recognised countries.

Course overviewThe International Business degree is designed to build upon your knowledge of business and management practice within an international context.

You will further develop your understanding of strategic management, allowing you to become effective in the ever-changing and increasingly internationally oriented business environment.

Modules studiedThe below typical core and elective modules should offer guidance on the modules you can expect to study:

• Business Operations and Systems• Entrepreneurship and Small Business Development • Globalisation• Global Marketing• International Business Strategy• Making Sense of Organisations• Managing and Leading Strategic Change

AssessmentYou will encounter a wide range of innovative assessment styles according to the module being studied, including business reports, academic papers, case studies, individual and group presentations, portfolios and projects, as well as conventional examinations.

Further studyFollowing graduation, you may wish to continue your studies on one of our MA, MSc or MBA programmes.

EmployabilityThis course opens up a variety of career opportunities in finance, management or marketing, depending on your chosen area of specialism.


Tel: +44 (0)121 331 5200


116116116116116116116116



Application: Full-time applicants should apply through UCAS, UCAS Code N390 Duration: 1 year Full-time


BA (Hons) INTERNATIoNAL FINANCE116

Key facts

global finance, strategy, theory and reporting are an essential element of business. This top-up course may set you up for an international career and will add to existing accounting and finance knowledge.

All students will be new to the course, having transferred from another course, another UK university, or another country. Therefore your studies will benefit from a healthy mix of opinions, influences and standpoints.


The course’s flexibility allows you to focus on specialist areas or to extend the breadth of your knowledge in the main business functions.

117

Entry requirements• 240 UK credits or 120 ECTS credits in a business-related field.

• A UK HND with 5 distinctions at Level 2 and no more than one pass.

• ABE Advanced Diploma (C in all subjects).

• Higher National or Advanced Diploma from recognised countries.

Course overviewThe International Finance top-up degree is designed to consolidate and build upon your knowledge of accountancy and finance acquired during previous study.

It also aims to enhance your understanding of financial management within the context of an increasingly inter-dependent international financial and business environment.

You study 10 modules of your choice, with assessment taking place at the end of each term.


• Comparative International Accounting• Current Issues in Corporate Reporting• Financial Strategy• Global Finance • Globalisation• International Business Strategy• Islamic Finance• Statistical Decision Making• Statistical Modelling

AssessmentYou will encounter a wide range of innovative assessment styles according to the module being studied, including business reports, academic papers, case studies, individual and group presentations, portfolios and projects, as well as conventional examinations.

Further studyUpon graduation, you may wish to continue your studies by joining one of our MA, MSc or MBA programmes.



Tel: +44 (0)121 331 5200


118118118118118118118118118



Application: Full-time applicants should apply through UCAS, UCAS Code N550 Duration: 1 year Full-time


BA (Hons) INTERNATIoNAL MARkETINg118

Key facts

The effective cross-border promotion of goods and services requires business know-how, creative imagination and cultural sensitivity. With more and more channels of global communication available, there will always be demand for graduates with the skills offered on this course.

All the students on this programme have transferred from another course, another UK university, or another country. Therefore all students are new to the course.


The flexibility of the course enables students either to deepen their areas of specialisation or to extend the breadth of their knowledge in the main business functions.

119

Entry requirements• 240 UK credits or 120 ECTS credits in a business-related field.• A UK HND with 5 distinctions at Level 2 and no more than one pass.• ABE Advanced Diploma (C in all subjects).• Higher National or Advanced Diploma from recognised countries.

Course overviewThe International Marketing top-up degree is designed to consolidate and build upon your knowledge of marketing developed during previous study and experienced in the workplace.

It enhances your understanding of customer-focused management within an international business environment, enabling you to move towards a career as a marketing manager operating in an international context.

You choose 10 study modules and assessment will take place at the end of each term.


• Customer Relationship Management• Digital Marketing• Global Marketing• International Business Strategy• Selling and Sales management• Services Marketing• Web Marketing

AssessmentYou encounter a wide range of innovative assessment styles according to the module being studied, including business reports, academic papers, case studies, individual and group presentations, portfolios and projects, as well as conventional examinations.

Further studyFollowing graduation, you may wish to continue your studies by joining one of our MA, MSc or MBA programmes.



Tel: +44 (0)121 331 5200


TO SUTTON COLDFIELD

TO TAMWORTH AND LICHFIELD

TO COVENTRY AND NEC

TO WARWICK

TO STRATFORD-D-UPON-AVON

TO WORCESTER

TO KIDDERMINSTER

WEST BROMWICH

CITY NORTH CAMPUS

PERRY BARR

1

3

4

1

6

M42

M42

M42

M5

M6

M6

M40

BRISTOL/�THE SW OXFORD

LONDON

EAST �MIDLANDS

MANCHESTER/� NW

4

6

A38

A456

A34

A45

A38A41

MOTORWAY MAP

21

345677

CITY NORTH CAMPUS

GOSTA GREEN (BIAD)*

MILLENNIUM POINT

VITTORIA STREET (BIAD)*

MARGARET STREET (BIAD)*

BIRMINGHAM CONSERVATOIRE

BOURNVILLE (BIAD)*

* Birmingham Institute of Art and Design

120

By ROADFrom the North and South via M6Leave M6 at junction 7, taking the A34 (Birmingham City Centre). Keeping in the left hand lane continue along the dual-carriageway for approximately 2 miles. Birmingham City University will now be ahead of you. On approaching Perry Barr Greyhound Stadium (left-hand side), turn left onto Aldridge Road (A453), immediately moving into right-hand filter lane for Wellhead Lane (signposted). Follow the lane, turning right into the student car park of the main University entrance in Franchise Street.

From Bristol and the South West Via M5The M5 joins the M6 at West Bromwich. Take the M6 (south) to Junction 7, then take the A34 (Birmingham City Centre) and continue as above to Birmingham City University City North Campus.

From Coventry and the East (via Spaghetti Junction) Heading towards Birmingham City Centre on the A38(M), follow signs for Aston and Waterlinks, turning left off the A38(M) at Park Circus. Turn right into Victoria Road (signposted to Birchfield and Perry Barr – Birmingham City University is approximately 2 miles from this point). At the next traffic island turn right onto the A34 to Walsall and Perry Barr. Join the dual-carriageway and filter off at the next available exit signposted “One Stop Shopping Centre”. Turn right at the traffic island (along Aston Lane) to the first set of traffic lights. Turn left onto Wellhead Lane, over the humped back bridge to the University main entrance and car parks.

From Birmingham City Centre (approximately 3 miles from Perry Barr)

Take the A34 towards Birchfield, Perry Barr and Walsall (signposted). After approximately 2.5 miles, passing through traffic lights and an underpass, keep in the left-hand lane and filter off the dual-carriageway signposted to “One Stop Shopping Centre”. Turn right at the traffic island (along Aston Lane) to the first set of traffic lights. Turn left onto Wellhead Lane, over the humped back bridge to the University main entrance and car parks.

By BUS FROM BiRMingHAMQuickest buses are the limited stop services 996 from Priory Queensway (Argos/Living Well) and the 997 from Carrs Lane. Additionally, services 51, 52 and 52A travel from Priory Queensway (Argos/Living Well) and Carrs Lane, services 33 and 34 travel from Dale End, services 91 and 107 travel from Bull Street. When travelling by bus from Birmingham City Centre alight at the “One Stop Shopping Centre”. Birmingham City University City North Campus is opposite and easily reached by foot via the crossings. Further information can be obtained from traveline, wwwtraveline.co.uk

TAXi FROM BiRMingHAM There are taxi ranks at New Street Station and throughout the City Centre. The journey time from the City Centre to Perry Barr is approximately 10 minutes.

By TRAinAll Inter-City services to Birmingham arrive at Birmingham New Street Station. At least two trains an hour leave New Street for Perry Barr Station (journey time approximately 13 minutes) on the Cross City (Walsall) line.

By AiRBirmingham International Airport is directly linked to the rail Inter-City network by Birmingham International Station. Birmingham New Street Station, located in the City Centre, is 10 minutes away by Inter-City or local services, which run every 15 minutes at peak times.

Birmingham International Airport and Birmingham International Station are linked by a complimentary bus service, journey time approximately 90 seconds.

How to find us

TO SUTTON COLDFIELD

TO TAMWORTH AND LICHFIELD

TO COVENTRY AND NEC

TO WARWICK

TO STRATFORD-D-UPON-AVON

TO WORCESTER

TO KIDDERMINSTER

WEST BROMWICH

CITY NORTH CAMPUS

PERRY BARR

1

3

4

1

6

M42

M42

M42

M5

M6

M6

M40

BRISTOL/�THE SW OXFORD

LONDON

EAST �MIDLANDS

MANCHESTER/� NW

4

6

A38

A456

A34

A45

A38A41

MOTORWAY MAP

21

345677

CITY NORTH CAMPUS

GOSTA GREEN (BIAD)*

MILLENNIUM POINT

VITTORIA STREET (BIAD)*

MARGARET STREET (BIAD)*

BIRMINGHAM CONSERVATOIRE

BOURNVILLE (BIAD)*

* Birmingham Institute of Art and Design

121

122

LEgALThis information is intended as a general guide to the University’s courses and facilities and forms no part of any contract between you and the University. Although reasonable steps are taken to provide the courses as described, the University cannot guarantee the provision of any course or facility. Any course may be altered or withdrawn owing to circumstances beyond the University’s control. It is strongly recommended that prospective students contact the (relevant) faculty to obtain the most up-to-date course information. For full terms and conditions please log on to www.bcu.ac.uk/web2/misc/legal.html

DiSABiLiTyBirmingham City University’s Disability Service aims to enable students with disabilities or learning support needs to make the most of their time at university, whether they have a physical, sensory or hidden disability, mental health difficulties or specific learning difficulties. In order to help you plan and prepare for university life, we have a range of services and equipment which can be made available to you.

At Birmingham City University we think it is important that you feel you can tell us about any disability you may have. We regard disclosure of a disability as a positive step, because once we are aware of your disability we can then try to support your individual needs.

If you have not made us aware of your disability or you feel you may have a disability please contact the Disability Service on 0121 331 5588, or email [email protected]

EqUAL OPPORTUniTiESBirmingham City University promotes equality of opportunity in respect of every aspect of its provision. University policy and practice will seek to provide an environment that is free from discrimination against students, staff and others. The University and its staff will ensure that all prospective students are treated solely on the basis of their merits, abilities and potential.

The University will seek to prevent discrimination on the grounds of race, colour, ethnic origin, nationality, religious belief, gender, sexual orientation, disability, age, marital status, family circumstances, citizenship, social and economic status, or any other irrelevant individual differences.

For full details of the University’s Equal Opportunities Policy please log on to www.bcu.ac.uk

Disclaimer

123

Prospectus designed and produced by the Marketing and Communications Department

Print: Sterling

SUBJECT PROSPECTUS SERiES

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TO ORDER A PROSPECTUS PLEASE COnTACT:

Choices Birmingham City University Course Information and Guidance Perry Barr Birmingham B42 2SU

Tel: +44 (0)121 331 5595Email: [email protected]

Discover more at www.bcu.ac.uk

Acknowledgements

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Documents

BCBS Undergraduate Courses