BCA Member Culture and Commitments

7/31/2019 BCA Member Culture and Commitments

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BCA Culture

BCA: A private, exclusive business club protected by its culture and

commitments and self-governed by its members.


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The power of BCA is driven by community

R e l a t i o n s h i p s t h a t f l o u r i s h f r o m a s a f e p l a c e a r e m o r e l i k e l y t o s u c c e e d . T h e B C A

c o m m u n i t y i s i n t e n t i o n a l l y c r e a t e d t o b e t h a t s a f e p l a c e f r o m w h i c h t h e s t r o n g e s t

r e l a t i o n s h i p s c a n b e b u i l t . T h e c o m m u n i t y c a n n o t e x i s t w i t h o u t s t r u c t u r e a n d

o r d e r . T h e B C A s t r u c t u r e a n d o r d e r d e r i v e f r o m t h e 1 0 b e h a v i o r s a n d c o m m i t m e n t s

d e s c r i b e d b e l o w.

a sense of belongingcommunity


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mindsetThink Long Term

Relat ionsh ips take t ime. To quote Ke i th Ba ldwin, Pres ident, Spikes

Trophies, You can not micro wave a re lat ionship. Bui ld a re lat ionship

before you need i t , becuase they dont get created in an instant.


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approachGenerosity before Self-Motive

BCA members a lways ask, How can I he lp you. Push ing a sa le ,

leading with a transactio n is against culture. Lets change how

business is done through trust ing, s incere re lat ionsh ips, he lp ing each

other and leading with generosity. Approach everyone with warmth and

the bas ic humani ty behav iors you would expect.


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educationCommunication is key

Be sure you know how to educate other BCA members about your

business & serv ices. Have a clear, concise message, this wi l l enable

the a comfor t between members.


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professionalism& behaviorsShow respect and integrity

The utmost pro fess ional ism is expected in ord er to mainta in

a safe, comfortable community. Basic warmth and humanity

behav iors are expected f rom our members, th is would

inc lude responsiveness, l i s ten ing, awareness of t iming,

intent and currency etc.


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looks withinReach out when in need

Our culture is as strong and exclusive as it is because members

have each others backs (professionally, personally, social ly and

charitably). We are NOT an obligation organization, no one is

required to do business with one another. The commitment is simply

to remember your BCA fr iends when you have any need, most l ikely

there is someone who wil l have your back.


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decision makerPeer to Peer Interaction

Decis ion Maker par t ic ipat ion is one of the most important

e lements that makes up our cu l ture . The safe communi ty is

enabled though peer to peer ( t i t le to t i t le ) in teract ion.


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relationshipbuildingDeepen Connections

Building through one on one meetings and small group activities,

outside of maintenance points, is the k ey to success. A relationship

is a process of interactive exchanges ( information, f inance, social,

products/services). Relationship Marketing is high-touch, person-

to-person communication. It is one of the most powerful marketing

techniques, but it is also one of the most personally invovledtechniques.


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maintenancepoints / hospitalityRemain Visable

Mainta in your re la t ionsh ips through casua l touches at

BCA events. Be sure not on ly to attend but also host

some guests and use the BCA Maintenance Points as

par t of your hospi ta l i ty p lan.


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pro-activeAnticipate what is needed

Relat ionsh ips are as strong as you make them so take i t upon

yourse l f to tap into a l l o f the resources of BCA and be proact ive

to set up meet ings and share ideas wi th your fe l low members.


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leadershipTake Ownership of your club

Take ownersh ip of YOUR c lub. BCA is as stro ng as i t s

membershi p and leaders make us stronger. Be a stand out!

Documents

BCA Member Culture and Commitments