A project on communication analysis in the Field of Social, Political, Business & Sports

ByPrashant Verma 1403009Sagar G Ahire 1403011Sagarneel Biswas 1403012Vinit Gupta 1403021Sumeet Kumar 1403028

Under the Guidance of Dr. Upasna AggarwalAssistant Professor

What is communication?• Communication is the activity of conveying information through the

exchange of ideas, feelings, intentions, attitudes, expectations, perceptions or commands, as by speech, gestures, writings, behaviour and possibly by other means such as electromagnetic, chemical or physical phenomena. It is the meaningful exchange of information between two or more participants.

Types of communication

• Verbal Communication• Non Verbal Communication

Fields considered

To explain the communication process we have considered the following fields•Political•Business•Social•Sports

PoliticalGood Communication

Barack Obama Convinced all Americans that they has common goal and purpose

He has a message for world too- that America will be continue to be force for good.

The use of Anaphora : “It’s the answer .. To provide a multitude of the examples of the responses required by this wide spectrum.

Obama’s use of alliteration and metaphor: “poisoned our politics “ to emphasis that it is the politics that have been corrupted ,not the American ideas.

Use of Contrasting pairs : young & old , rich & poor ,Democrat And republican – to encompass huge spectrum of his audience.

Reference- http://www.youtube.com/watch?v=HoFqV3qVMGA

Bad CommunicationRahul Gandhi vs Arnab Goswami

Analysis

Rahul Gandhi

Bad Listener Not Understanding the

situation Lack of confidence No clarity in words

Analysis

Arnab Goswami

Over-aggressiveAmbiguous

Business Good communication

COMMUNICATION TO STAKE HOLDERS FROM TATA MOTORS ON LAUNCHING OF “TATA NANO” AND TAKEOVER OF “LAND ROVER &

JAGUAR

• Motivational • Convincing • Clear view about future aspect• Commitment • Cooperation

•Link::http://www.youtube.com/watch?v=NpLFWoG8YOg• http://www.youtube.com/watch?v=RqqzvSBQPL8

Bad CommunicationOpposition for TATA MOTORS “Nano” Manufacturing plant by Environmentalist &

Political Parties

• Lack of awareness about information• Conveyed half of the massages.• Issue also works as communicator• Negative actions

Link:http://www.youtube.com/watch?v=tOeWF929mF0

SocialGood verbal Communication

Steve Jobs' 2005 Stanford Commencement Address, the learning we fetched

• Inspire others• Be clear• Think before you speak• Speak with confidence• Focus on your body language• Be conciseLink to videohttps://www.youtube.com/watch?v=UF8uR6

Z6KLc

Bad verbal CommunicationThe concept of Jihad and its misinterpretation

Jihad is not a violent conceptJihad is not a declaration of war against other

religionsMilitary action in the name of Islam has not been

common in the history of IslamMost calls for violent jihad are not sanctioned by

Islam.Warfare in the name of God is not unique to Islam

Link to videohttps://www.youtube.com/watch?v=ZQcjOmvHiPM

SPORTSGood Communication

Analysis of Sachin Tendulkar’s farewell speech Emotional and heart touching

Appropriate use of wordsEncouraging for coming generationWords came direct from heartAmazing response from crowdExcellent body languageFull of expressionsRespectLove for game and family

Reference- https://www.youtube.com/watch?v=CfCBWUkWzXM

Analysis of Sourav Ganguly’s celebration at Lords

AggressionDelighted ProudTit for tat

Bad CommunicationBad body languageLack of respect for each otherWords and facial expression were not synchronisingUse of harsh words and expressionsBrought personal opinion in conversation

Reference- https://www.youtube.com/watch?v=4QSK9t6OrgU

Thank You