PUBLIC BUILDINGS201

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Campaign Media . Digital

Mall Video

MEDIA DATA

PUBLIC BUILDINGS

Campaign Media . Digital

Mall Video

Mall video in shopping centers takes campaigns to the point of interest, which is where over 70 percent of purchase decisions are made*. This flexible form of digital advertising that can be updated as required enables you to target willing consumers just when they are deciding whether to make a purchase. The mall offers visitors a high-quality, diverse and exclusive shopping environment in which the shoppers’ minds are opened to inspi-rations they are most receptive to when making purchases. Shoppers spend on average 90 minutes in a shopping center, which implies a high frequency of contact. It’s easy to manage national advertising campaigns regionally without long lead times and the ability to update content at any time.* Source: GfK Store Effects study

Technical Specifications/FormatsMall video includes portrait and landscape format screens. Size of portrait format columns: 46, 60 and 70 inch; Resolution: 1080 x 1920 pixels (9:16). Size of landscape format flat screens: 60 inch; Resolution: 1920 x 1080 pixels (16:9).

Time SlotsThe minimum time slot is 3 hours per shopping mall.

Booking DetailsIndividual centers selectable, 4 time slots of 3 hours each. 60 repeats of spots per time slot (single frequency). Run from Monday to Saturday 9 am to 9 pm, lengths of spots are variable (10 to 30 seconds). Second-by-second, contact-based billing per spot.

. Media Data 2015Valid as of January 2015 – 2 /3

. Media data 2015

Offer conditions:

PUBLIC BUILDINGS

All prices stated are exclusive of production costs and sales tax. All services are subject to the general terms and conditions of Infoscreen GmbH. More information’s at www.infoscreen.de.

Contact: Rico WiemannInfoscreen GmbHStaffelseestraße 881477 Munichrico.wiemann@infoscreen.deFon +49 89. 74 89 89-38Fax +49 89. 74 89 89-74

Campaign Media . Digital

Mall Video

As the prices depend on the length of the spot and the chosen allocation, please use our online calculation tool at www.infoscreen.de/kalkulationstool to plan your individual booking quickly and easily.

Valid as of January 2015 – 3 /3