BBYO Brand Update

August 10, 2011

Original Brand Architecture

Stakeholder Groups Surveys

• Teens (ILTC, Human Rights Summit, I-Board, Branding Council)

• Parents (combination of Passport, Panim, AZA/BBG)

• Board of Directors / Panim Committee• All Staff• All Advisors• FAN Leaders

New BBYO Master Logo

Comparison in Competitive Set

Final Division Logos

Brand Rollout Highlights

• Web-to-Print re-opens mid-September• Soft launch with teens at August Execs• Bbyo.org/brandcentral • Branded collateral collection and disposal /

auction for charity• Brand officially launches September 19 on

bbyo.org.• Advertising campaigns: New York, South Florida, Los

Angeles, San Francisco, Cleveland and Chicago

What’s on your mind?

• AZA/BBG red and blue books• BBYO calendars• BBYO Connect materials• Regional websites• Letterhead, business cards, banners….• Newsletter templates effective in October• ???? (email dhockenberry@bbyo.org)

AGENDABBYO Connect Mission, Principles, Strategies and Program AreasBBYO Connect Core PrinciplesSpecialist TeamGrant OpportunityImplementation Steps

5 Core Principles:

-AZA/BBG Leadership Engagement-Consistent and Quality Programming-Multi-Faceted Marketing and Communication-Parent Relationships-Community Partnerships

Grant Application- 3 Categories: Staff Support, Programming, Marketing/Camp Partnerships-4 general questions and 7-8 specific questions per category-Due September 2nd, 3 pages double spaced-Please ask for help and feedback!

Educational/Mentor Support- Hub Meetings- Staff Conference- Programmatic Resources- Conference Calls

Dear Parents and Middle School Students,

Hi! My name is NAME, and I am the BBYO Connect Director of CITY NAME, which is part of BBYO’s REGION NAME consisting of LIST CITIES. BBYO Connect, formerly known as Teen Connection, is a division of BBYO aiming to create a community of 6th, 7th, and 8th graders through social and meaningful experiences that will serve as a gateway to continued involvement in Jewish life.

BBYO Connect offers teens a variety of experiences to help bridge the gap between pre- and post- Bar/Bat Mitzvah and High School programs. The purpose is to provide middle school students with a positive experience in which they can get together with camp, school, and synagogue friends, as well as meet new teens from all over CITY. BBYO Connect allows middle schoolers to begin experiencing the privileges and obligations of being a member of the Jewish and general communities. Focused on Judaic, service and social programming, BBYO Connect builds a network of teens across North America at a critical age when middle school students begin to strengthen their identities, form social circles and prepare for high school and beyond.

Included in this letter is a schedule of events for this year. Some of the events we will host this year include LIST OF EVENTS. INCLUDE MORE DETAILED INFORMATION ABOUT KICK-OFF EVENT.

Hopefully we have included all Jewish 6th, 7th, and 8th graders in CITY. If we have inadvertently missed some names, please invite any Jewish middle schooler to please attend our BBYO Connect events. The more names we have, the bigger our database gets, which means that we have more great participants involved!

I am looking forward to meeting all of you, and having everyone involved in an exciting new year with BBYO Connect.

Sincerely,

CONTACT INFO