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CONTENTS
SERIAL
NO
DETAILS PAGE
NO
I CHAPTER 1
INTRODUCTION
INDUSTRY PROFILE
COMPANY PROFILE
PRODUCT PROFILE
2
3
5
13
II CHAPTER II
DESIGN OF THE STUDY
OBJECTIVES OF THE STUDY
SCOPE OF THE STUDY
LIMITATIONS OF THE STUDY
17
18
19
19
III CHAPTER III
ORGANISATIONAL STUDY
SWOT ANALYSIS
21
33
IV
CHAPTER IV
FINDINGS
SUGGESTIONS
BIBLIOGRAPHY
37
38
39
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INTRODUCTION
This training serves the purposes of acquainting the student with environment of
an organisation in which student have to work hard in future .Only theoretical
knowledge is not enough but its practical application is
also required to be learned.
I was fortunate enough to have an opportunity of doing summer training at
BIGBAZAAR,CHENNAI. Every trainee was required to prepare a report of
his working in the organisation. I was assigned a project on
“STORE OPERATIONS IN BIG BAZAAR”
In this report,all the important findings of the project are included ,over and
above an overall profile of the company(PANTALOON ) is also given.It is
hoped that this report will make the readers familiar with the store and also give
the idea about the product and services offered by the company.
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INDUSTRY PROFILE
The Retail Industry in India
India's vast middle class and its almost untapped retail industry are key
attractions for global retail giants wanting to enter newer markets. Driven by
changing lifestyles, strong income growth and favorable demographic patterns,
Indian retail is expected to grow 25 per cent annually.
Modern retail in India could be worth US$ 175-200 billion by 2016. With the
economy booming, competition in the marketplace is fierce. According to
'Retail in India Getting Organized to Drive Growth', a report by AT Kearney
and the Confederation of Indian Industry, retail is one of India's fastest growing
industries with a 5 per cent compounded annual growth rate and expected
revenues of US$ 320 billion in 2007. Rising incomes, increasing consumerism
in urban areas and an upswing in rural consumption will fuel this growth to
around 7-8 per cent. KSA-Technopak, a retail consulting and research agency,
predicts that by 2010, organized retailing in India will cross the US$ 21.5-
billion mark from the current size of US$ 7.5 billion.
Retail space
Retailers in India are the most aggressive in Asia in expanding their businesses,
thus creating a huge demand for real estate. Their preferred means of expansion
is to increase the number of their outlets in a city, and also expand to other
regions, revealed the Jones Lang LaSalle third annual Retailer Sentiment
Survey-Asia.
Deutsche Bank's research report on 'Building up India' says India's burgeoning
middle class will drive up nominal retail sales through 2010 by 10 per cent per
annum. The country may have 600 new shopping centers by 2010.
Food retail
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Food dominates the shopping basket in India. The US$ 6.1 billion Indian foods
industry, which forms 44 per cent of the entire FMCG sales, is growing at 9 per
cent and has set the growth agenda for modern trade formats. Since nearly 60
per cent of the average Indian grocery basket comprises non-branded items, the
branded food industry is homing in on converting Indian consumers to branded
food.
Future Group
Pantaloon Retail is the flagship enterprise of the Future Group, which is
positioned to cater to the entire Indian consumption space. The Future Groupoperates through six verticals: Future Retail (encompassing all retail
businesses), Future Capital (financial products and services), and Future Brands
(management of all brands owned or managed by group companies), Future
Space (management of retail real estate), Future Logistics (management of
supply chain and distribution) and Future Media (development and management
of retail media). Future Capital Holdings, the group's financial arm, focuses onasset management and consumer finance. It manages two real estate investment
funds (Horizon and Kshitij) and consumer-related private equity fund, In
division. It also plans to get into insurance, consumer credit and other
consumer-related financial products and services in the near future.
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COMPANY PROFILE
Pantaloon Retail (India) Limited, is India’s leading retailer that operates
multiple retail formats in both the value and lifestyle segment of the Indian
consumer marker. Headquartered in Mumbai (Bombay), the company operates
over 5 million square feet of retail space, has over 450 stores across 40 cities in
India and employs over 18,000 people.
The company’s leading formats include Pantaloons, a chain of fashion outlets,
Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket
chain, blends the look, touch and feel of Indian bazaars with aspects of modern
retail like choice, convenience and quality and Central, a chain of seamless
destination malls. Some of its other formats include, Depot, Shoe Factory,Brand Factory, Blue Sky, Fashion Station, aLL, Top 10, mBazaar and Star and
Sitara. The company also operates an online portal, futurebazaar.com.
A subsidiary company, Home Solutions Retail (India) Limited, operates Home
Town, a large-format home solutions store, Collection i, selling home furniture
products and E-Zone focused on catering to the consumer electronics segment.
Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging
Market Retailer of the Year 2007 at the World Retail Congress held in
Barcelona.
Pantaloon Retail is the flagship company of Future Group, a business group
catering to the entire Indian consumption space.
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It was the first Pantaloons store in Kolkata that set off a chain of discoveries that
have led us to where we are today. Ten years later, we have launched our largest
Pantaloons store in Kankurgachi in Kolkata. Spread across 85,000 square feet,
the store is the first among a series of large format stores that will be launched
across the nation. After consolidating its Fresh Fashion positioning, Pantaloons
embarked on a major expansion during the year 2006-07. In 8 cities,11
Pantaloons stores were opened with 7 of them opening in the single month of
March 2007. The total count of Pantaloons stores as on 30th June 2007 stood at
31 with the total area under retail close to 1 million square feet. In order to
maintain the top of the mind association with fashion in India, Pantaloons
continued to be the title sponsor for the Femina Miss India 2007 pageant. In
addition, Bipasha Basu and Zayed Khan were roped in as brand ambassadors in
the month of August 2006. The success of this initiative was evident in the
increased sales for the ‘Haldi Gulal’ range as well as the ‘Svayam Utsav’
summer collection that were endorsed by Bipasha and Zayed. The private label
apparel share during the year was in excess of 70 percent. The year alsowitnessed categories like Winter-wear and Ethnic Ladies-wear strengthening
their presence in the stores. The increasing success of the store brand is evident
from the fact that the store’s loyalty programme, Green Card, added 200,000
new members.
Pantaloons will see a significant expansion during the coming year with an
increase of nearly 0.50 million square feet of retail space and an addition of
about 15 stores. Pantaloons will look at dominating cities where it has a first
entrant advantage and will scale up sizeably with larger stores, additional
categories and retail formats. Delhi and the NCR area along with Punjab,
Chandigarh and Ludhiana will see the next stage of expansion. Cities like
Ranchi, Guwahati and Siliguri in the East will also discover Fresh Fashion.
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In 2006-2007, more Indians discovered the value of shopping in Big Bazaar.
And with the launch of each store, we discovered more value in terms of
operational efficiency. Big Baazaar launched 27 new stores in 22 cities,
covering over 1.40 million square feet. As of June 2007, there were 56 Big
Bazaar stores across 43 cities. While Big Bazaar continued to expand in the
large cities, it also tapped consumption potential in smaller cities like Agra,
Allahabad, Coimbatore, Surat, Panipat, Palakkad, Kanpur and olhapur.The year
under review also witnessed realigning of business teams with shared
experience in category management, sourcing, front-end operations and
business planning. In addition, separate teams have been formed to look into all
aspects of new store launches and to manage mature stores. This provides more
flexibility and focus in expansion plans.
The increase in SKUs in existing categories and the introduction of new
categories encouraged the opening of larger stores or Super Centres, measuring
100,000 square feet or more. There are now 5 Big Bazaar Super Centres.
Considering this scale of expansion, technology plays a significant facilitating
role.
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Big Bazaar has initiated the process of Auto Replenishments Systems, thus
improving operational efficiencies and productivity. The company has also
rationalized nearly 250 vendors through better vendor management in terms of
potential to expand, and for inclusion and upgradation to the online B2B
platform.
Based on the company’s in-house consumer data and research, and in
cognizance with observations on customer movements and the shoppingconvenience factor, Food Bazaar has initiated certain refurbishments and layout
design across all stores. The intention is to continuously change with the times
and demands of the evolving Indian consumer.
Food Bazaar also witnessed healthy expansion during the year 2006-07, making
its presence felt in nearly 26 cities and adding 40 stores during the year under
review. The total count of Food Bazaars as on 30th June 2007 stood at 86 stores.
The year under review witnessed the company’s private label programme
gaining significant traction. The brands have been very competitive vis-à-vis the
established brands in quality and price terms, and have in fact scored better than
national or international players in certain categories.
The share of private labels as a percentage of total Food Bazaar revenues has
increased significantly and comprise nearly 50 merchandise categories.
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While Fresh & Pure brand entered categories like cheese slices, frozen peas,
honey, packaged drinking water and packaged tea, the Tasty Treat brand
received a very favorable response in new categories like namkeens and wafers.
In the home care category, Caremate launched aluminum foil and baby diapers
while Cleanmate launched detergent bars and scrubbers.
A new format ‘BB Wholesale Club’ was launched and 4 such stores have
been opened so far. To be managed by Food Bazaar from the ensuing financial
year, this format sells only multi-packs and bulk packs of a select range of fast
moving categories and caters to price sensitive customers and smaller retailers.
The company has also forged tie-ups with established companies like ITC,
Adanis, DCM Group, USAID and other farm groups in Maharashtra and
Madhya Pradesh to source directly from them. These alliances are expected to
drive efficiencies as well as bring better products to consumers.
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Group Vision
1. Future Group shall deliver Everything, Everywhere, Every time for Every
Indian Consumer in the most profitable manner.
Group Mission
1. We share the vision and belief that our customers and stakeholders shall
be served only by creating and executing future scenarios in the
consumption space leading to economic development.
2. We will be the trendsetters in evolving delivery formats, creating retail
realty, making consumption affordable for all customer segments – for
classes and for masses.
3. We shall infuse Indian brands with confidence and renewed ambition.
4. We shall be efficient, cost- conscious and committed to quality in
whatever we do. We shall ensure that our positive attitude, sincerity,
humility and united determination shall be the driving force to make us
successful.
Flow: to respect and understand the universal laws of nature.
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Core Values
Indianness:
Confidence in ourselves.
Leadership:
To be a leader, both in thought and business.
Respect & Humility:
To respect every individual and be humble in our conduct.
Introspection:
Leading to purposeful thinking.
Openness:
To be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships:
To build long term relationships.
Simplicity & Positivity:
Simplicity and positivity in our thought, business and action.
Adaptability:
To be flexible and adaptable, to meet challenges.
Flow:
To respect and understand the universal laws of nature.
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Hierarchy of Pantaloon (Future Group)
Mr. Kishore Biyani, Managing Director
Mr. Gopikishan Biyani, Wholetime Director
Mr. Rakesh Biyani, Wholetime Director
Mr. Ved Prakash Arya, Director
Mr. Shailesh Haribhakti, Independent Director
Mr. S Doreswamy, Independent Director
Dr. D O Koshy, Independent Director
Ms. Anju Poddar, Independent Director
Ms. Bala Deshpande, Independent Director
Mr. Anil Harish, Independent Director
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PRODUCT PROFILE
Shopping in the Big Bazaar is a great experience as one can find almost
everything under the same roof. It has different features which caters all the
needs of the shoppers. Some of the significant departments of Big Bazaar are:
Food Bazaar
Furniture Bazaar
Electronic Bazaar
Home Bazaar
Home Fashion
Footwear Bazaar
FOOD BAZAAR
Life is all about good taste and Food Bazaar aims to ensure the same with
the low prices, a wide selection of products and guaranteed freshness, you are
bound to find it irresistible.
Food bazaar consists of Staples, Ready to eat products, Ready to cook
products, Spices, Vegetables, Fruits, Dairy products. It also consist of Soft
drinks, Packaged juices, Milk items, Frozen food, Ice creams and it also
includes Home and Personal Care.
FURNITURE BAZAAR
Furniture Bazaar offers an entire range of Home Furniture needs that are
utilitarian and affordable in their pricing. Furniture bazaar meets the furniture
needs of Living room, Bed room, Kitchen, Dining hall etc.
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ELECTORNIC BAZAAR
Currently present within Big Bazaar stores, Electronic Bazaar offers the best
deals in Branded Electronic goods and appliances.
It offers entire range of Electronic items such as Television sets, Washing
Machines, Refrigerators, Computer Accessories.
HOME BAZAAR
Home Bazaar offers a range of goods which makes your home stylish and more
comfortable. It includes Bathroom fittings, flooring and tiles, lights and shades,
Electronic Appliances.
HOME FASHION
Home Fashion Department deals with good which are needed for personal use,
but also to make home more beautiful and decorate. Home fashion deals with
Bed sheets, Bath towels, Imported carpets, Pillows, Blankets, and Floor Mats
etc
FOOTWEAR BAZAAR
Foot Bazaar meets all the footwear requirements of both casual and Formal, for
men and women of all age groups. It has a wide range of branded sports shoes
Such as Nike, Adidas, Lee cooper, Spunk, Spalding.