BBOI: Branding and Art Direction

7/29/2019 BBOI: Branding and Art Direction

1/11

Various artists, illustrators and

graphic designers were involved

in the production of these works.

The branding came in the

concepts, then the crafting of the

words(which is its own process

that can be described separately

called ViVa) and then the artdirection given to the artist

big bowl of ideas

brand names,

writing, art

direction and

collaboration

s of wyatt


2/11

3 of 11 comps developed for the Raise Every Voice effort which was used to

brand not only these report covers, but an annual convention and other

campaign material. Design to be impactful but with a long shelf life. To see fullstory behind development of this brand see Case Studies on BBOI website


3/11


4/11

Created with an illustrator and painter for an MLK March


5/11


6/11

Promo Flyer/Retail Poster and

Web Site Front Page for Fresh

Start Working Families

Community Festival

Following these images is the

pocket-sized Festival guide


7/11


8/11

The Hope Mosaic. Concept: 1000+ individualConference attendees fill out a 1.5 x 3 piece of paper

with their hope for the future on it.

Overnight, all of those pieces were converted into a 12

foot mosaic that was placed on conference stage (see

inset). The piece was turned into panels and mounted in

union hall. The photos became this holiday card.


9/11

QualityHomecareWinsforLACountyQU

ALITYHO

MECAREWINSFORLACOUNTY

LAWINSLAWINSLAWINS

QUALITY

HOMECARE

WINS FOR

LA COUNTY

LAWINSLAWINSLAWINS

QUALITY

HOMECARE

WINS FOR

LA COUNTY

LAWINSLAWINSLAWINS

QUALITY

HOMECARE

WINS FOR

LA COUNTY

1

2

3

4

6

7

8

9

LAWINSLAWINSLAWINS

LAWINSLAWINSLAWINS

LAWINSLAWINSLAWINS

11

12

13

14

15

16

17

18

WINSQUALTIYHOMECAREWINSFORLACOUNTY

WINSQUALTIYHOMECAREWINS

FORLACOUNTY

WINS

WINS

5

10

19

20

Concepts for LA County

Bargaining Campaign to

illustrate the win-win nature

of the proposal and have a

real local flavor as well.

Comp #1 was the final

design in the end, followed

by Comp #2 and Comp #12


10/11

Created for Inaugural Watch Breakfast at Sundance Film Festival


11/11

This PowerPoint slide template stems from a branding design for a

set of forums about the state of the economy and community-based

solutions related to it. The idea was to get across a sense of urgency.

And while the forums themselves were produced in a formal

manner, the idea was to convey the rawness of community pain and

suffering as staggering statistics were shown, even in a slide.

Documents

BBOI: Branding and Art Direction