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Vol. 30 No. 37 September 10, 2012 A Weekly Space Coast Business Magazine printed in Brevard County, Florida since 1984
Please see The Historic Cocoa Village Playhouse, page 19
Cocoa Village Playhouserenovation project boostsseating capacity, comfortBy Ken Datzman
COCOA VILLAGE — Patrons attending shows at the fully renovated
Historic Cocoa Village Playhouse, which opens its season in late Septem-
ber, are going to see an auditorium that has been redesigned around
seating comfort and increased capacity.
The construction project includes the expansion of the orchestra pit, the
replacement of the decades–old auditorium seats, including those in the
balcony, and interior upgrades.
The Playhouse on Brevard Avenue, once considered the showcase of its
area (its history goes back to the Aladdin Theatre in 1924), is back on top
and the marquee is shining brightly.
“In the August 1924 edition of the ‘Cocoa Tribune,’ it was called the
‘scenic place of the Indian River section.’ And we have restored that luster
today,” said Staci Hawkins–Smith, the executive director of the Play-
house.
Decades ago, the facility was renamed the Cocoa Village Playhouse.
And in 1991, it was accepted and became part of the National Register of
Historic Places program in Tallahassee.
Hawkins–Smith has devoted her full career to guiding the Playhouse, a
community theater. She has led the organization for all of its 23 years,
enthusiastically working with volunteer performers, business partners,
supporters, and the community in general.
“This is a dream come true,” she said about the Playhouse’s remake.
Another dream has also come true for the Playhouse’s upcoming 23rd
season. For the first time, the theater has obtained the rights for “Jesus
Christ Superstar,” set for March at the Playhouse.
“I have applied every year for 23 years and it has not been available,”
said Hawkins–Smith, in an interview conducted at the Oleander Bakery
in Cocoa Village, her new convenient office while the construction is
ongoing at the Playhouse.
“In fact, it was the first show I would apply for each season. Now, we
will be one of the few community theaters to have gotten the rights to
‘Superstar.’ People stand in line for the rights to this show. It’s great
timing with our new look at the Playhouse.”
Renovations on the Playhouse actually began in 2000. This is the
fourth phase of the project.
The upgrading will not only have a positive impact on the audience but
also on the performers, musicians, support personnel, and on down the
line.
The orchestra pit, for example, typically seated 13 musicians for a
show. “Now,” said Hawkins–Smith, “the space can easily hold 25 to 30
musicians. What a gigantic increase for us. It’s wonderful.”
The Playhouse has gained 101 seats because of the renovation, which
BBN photo — Adrienne B. Roth
Staci Hawkins–Smith is the longtime executive director of The Historic Cocoa Village Playhouse, a communitytheater that is being fully renovated. When the project is completed, the auditorium will seat 596 people, up from495. The new seats are wider than the ones they replaced. The 23rd season opens Sept. 28 with ‘South Pacific.’On Sunday, Sept. 30, the Playhouse will host a grand reopening party open to the community.
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SEPTEMBER 10, 2012Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 2
BBN SPACE COAST BUSINESSPIP in Palm Bay receives VIP Award for salesachievement among worldwide network
MISSION VIEJO, Calif. — PIP Printing and Market-
ing Services in Palm Bay received a “VIP Award” at
the annual PIP Convention and Vendor Show held
Aug. 15–19 at the Hyatt Regency in Baltimore, Md.
The Volume Increase Percentage Award recognizes a
PIP owner, among all franchise centers worldwide, for the
largest year–over–year sales increase percentage.
Only three centers receive this annual award in one of
three gross–sales categories. PIP in Palm Bay is owned by
Leslie Wiggins and his wife Beverley Squire–Wiggins.
“PIP centers that receive the VIP Award exemplify the
value of strategic marketing, customer service, and
successful implementation of new technology and
marketing services to grow their business,” said Richard
Lowe, president and chief operating officer of Franchise
Services Inc., the parent company of PIP Printing and
Marketing Services. “I commend Beverley and Leslie on
their VIP status and for their outstanding contributions to
the PIP network.”
PIP Printing and Marketing Services specializes in the
“creation and execution” of growth–oriented printing and
marketing solutions for small– to medium–sized busi-
nesses.
More than 500 PIP locations worldwide offer digital
and offset–printing, integrated–marketing campaigns,
data and mailing services, signage, promotional products,
graphic design, and online services that help companies
advance their Web presence.
PIP has received numerous awards and recognition
including the “Franchise Times Top 200,” “Entrepreneur
Franchise 500,” “Quick Printing Top 100,” and “Printing
Impressions 400.”
PIP Printing and Marketing Services of Palm Bay is
at 1480 Palm Bay Road, NE. The telephone number is
951–4354. The e–mail address is [email protected] or
visit www.PIPcandoit.com.
West Melbourne Rummage Sale setThe City of West Melbourne will host a Rummage Sale
on Saturday, Sept. 22, at the West Melbourne Community
Center, 3000 Minton Road. Table rental for the event is
$22.50. To reserve your table, call Sandra Wood, special
projects coordinator for the City of West Melbourne, at
837–7779.
Realtor Davis joins Prudential SterlingBarbara Wall and Nancy Taylor, broker–owners of
Prudential Sterling Properties in Indian Harbour Beach,
recently welcomed their newest sales professional, Joette
Davis. She has 23 years experience in real estate and is a
Graduate of the Realtor Institute. Having “traveled” as an
Air Force “brat,” Davis lived in Hawaii for 37 years and
was co–owner and branch office broker for First Choice
Realty, in Wailua, Kauai. Licensed in Florida for eight
years, she says this “is as much like Hawaii as it gets.”
Davis said she enjoys participating in sports and has
played adult soccer for eight years and has coached track
and field. She has also chaired major fund–raisers in
communities. Contact Davis at [email protected],
or call 308–3249.
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Indian River Potters Guild expandsclasses in three–dimensional media
Indian River Potters Guild in Melbourne has expanded
its classes for students interested in three–dimensional
media. Over the last four years, the studio has been
operating mainly as a workplace for resident artists
devoted to the ceramic arts.
Responding to the demand for opportunities for novices
and advanced students alike to hone their skills, Indian
River Potters Guild has expanded its program to offer a
broad range of classes in sculpture, hand–building, wheel–
thrown pottery, as well as fused glass and mosaics.
Classes are taught by “talented artists who are also
dedicated to teaching and sharing their knowledge with
others.” This exchange of tips, skills and inspiration is a
“quality shared by teachers, students and resident artists
of the guild,” said Valerie Karas, the director.
“The intent is that a strong art community is built
through supporting one another, and developing new skills
and techniques. Often, students of the classes become
members and resident artists, as they are drawn to the
cooperative atmosphere of the studio.”
Karas says the guild has “been fortunate to offer stellar
instruction in a premiere studio. Our students and
members are joyful, almost playful when creating. It’s been
my desire to provide a phenomenal workspace which not
only gives the best in technical support, but also a pleasant
and inspirational atmosphere. The response from our
students appears to show that we are their ‘happy place.’”
For more information on the classes, visit
www.indianriverpotters.com. A new session will begin the
third week of September.
Zonta awards scholarship to FIT MBA studentA graduate student in business administration at
Florida Tech has won this year’s Jane M. Klausman
Scholarship, awarded by the Zonta Club of Melbourne.
Melisa Salmanoglu, 25, plans to earn her master’s degree
in December. She has a bachelor of science degree in
mining engineering from Istanbul Technical University in
Turkey. The $1,000 scholarship is awarded annually to a
woman pursuing undergraduate or master’s degrees in
business. The Zonta Club of Melbourne, a member of
Zonta International, was chartered in 1983. The club
participates in service projects and scholarships advancing
the status of women globally, nationally and locally. The
women–in–business scholarships were started by Zonta
International in 1998, after a bequest from Jane M.
Klausman, entrepreneur and Zontian from Syracuse, N.Y.
Freedom Athletics to move into new facilityFreedom Athletics of Rockledge is on the move to a
larger facility. The new 14,000–square–foot facility is
located at 290 Guss Hipp Blvd. The new complex opened
Sept. 3. Freedom Athletics provides training for all–star
competition including cheerleading, competitive hip–hop,
special–needs cheering, and entry level to advanced
tumbling classes. Freedom Athletics recently added new
competitive teams and several new tumbling classes.
Enrollment for all programs is open to males and females
from ages 5 to 18. For additional details, call 632–3737 or
visit www.freedom–athletics.com.
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SEPTEMBER 10, 2012Call Adrienne Roth at 321-951-7777 for Advertising Information
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4300 Fortune Place, Suite DWest Melbourne, FL 32904
(321) 951–7777fax (321) 951–4444
BrevardBusinessNews.com
PUBLISHERAdrienne B. Roth
EDITORKen Datzman
SPECIAL PROJECTS EDITORBill Roth
Brevard Business News is published every Monday byBrevard Business News Inc. Bulk Rate postage is paid atMelbourne, FL and Cocoa, FL. This publication servesbusiness executives in Brevard County. It reports onnews, trends and ideas of interest to industry, trade,agribusiness, finance, health care, high technology,education and commerce.
Letters to the Editor must include the writer’s signatureand printed or typed name, full address and telephonenumber. Brevard Business News reserves the right to editall letters. Send your letters to: Editor, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].
Subscription Rates for home or office mail delivery are$26.00 for one year (52 issues). Send all addresschanges to: Circulation Department, Brevard BusinessNews, 4300 Fortune Place, Suite D, West Melbourne, FL,32904, or email [email protected].
By Jill Pease
Patients who have three or more chronic medical
conditions are half as likely to receive depression treat-
ment in primary care practices that use electronic medical
records as they are in practices that use paper–based
records, a new University of Florida study has found.
Electronic medical records, or EMRs, are generally
thought to improve health care by allowing better coordi-
nation of care and increased accuracy in diagnosis and
treatment. But the UF study raises questions about how
computerized records systems could affect mental health
care.
The findings appear in the August issue of the “Journal
of General Internal Medicine.”
“While we don’t know why EMRs are associated with
lower odds of depression treatment in patients with
multiple conditions, we think that either they reduce the
amount of interaction between patients and physicians or
they focus a physician’s attention on physical health
issues, pushing mental health issues off the radar screen,”
said lead investigator Jeffrey Harman, an associate
professor and the Louis C. and Jane Gapenski Term
Professor of Health Services Administration at the UF
College of Public Health and Health Professions.
Under the 2009 Health Information Technology for
Economic and Clinical Health Act, the federal government
offers incentive payments for Medicare and Medicaid
providers who adopt electronic health record systems.
Practitioners and hospitals must demonstrate “meaningful
use” of the electronic health systems, that is, improve-
ments in quality, safety and effectiveness of care. In 2011,
57 percent of office–based physicians were using EMRs,
according to the National Center for Health Statistics.
The UF study team, which included Dr. Robert Cook, a
UF associate professor of epidemiology and medicine,
Christopher Harle, a UF assistant professor of health
services research, management and policy, and Kathryn
Rost, a University of South Florida research professor of
mental health law and policy, analyzed 2006–2008 data
from the National Ambulatory Medical Care Survey, a
nationally representative sample of physician–office visits.
They looked at all visits in which patients 18 and older
received a depression diagnosis, a total of 3,467 visits, and
noted whether the physician prescribed or continued
antidepressant medication, mental health counseling or a
combination.
Depression treatment in patients with one or two
chronic conditions did not differ between EMR and non–
EMR practices. But if patients had three or more condi-
tions, they were half as likely to receive depression care at
an EMR practice.
In previous studies of EMRs in inpatient settings,
physicians reported that entering data is more time–
consuming, as it requires clicking through many screens
and system options. The result could be decreased
psychosocial interactions between doctors and patients,
Harman said.
“There is some evidence that typing these notes into the
computer is actually reducing the amount of time that
physicians and patients talk to each other during visits,”
Harman said. “If the physician only has time to address
two out of three conditions, depression may be the one that
they’re not talking about.”
The researchers also theorize that the prompts and
guidelines in EMRs are focused more on biomedical issues
than mental health. Still, more research is needed to prove
whether EMR use is responsible for the levels of depres-
sion care noted.
“Although the UF study is unable to determine a causal
relationship between EMR adoption and decreased quality
of depression care, identifying such an association is an
important first step in better understanding the impact of
EMRs on our health care system,” said Nir Menachemi, a
professor of health–care organization and policy at the
University of Alabama at Birmingham School of Public
Health, who was not involved in the UF research.
“The next step will be to rule out that physicians who
adopt EMRs are not somehow different from those who do
not, which may explain the differences observed. Either
way, I commend the team at UF for contributing valuable
information to the ongoing debate on this critical topic.”
New UF study: Depression may go overlooked when physicians use EMRs
Cocoa Beach Regional Chamber to host annual tournament Oct. 19 at Manatee Cove Golf ClubThe Cocoa Beach Regional Chamber of Commerce will host its annual Chamber Councils Golf Tournament on Friday,
Oct. 19, at Manatee Cove Golf Club on Patrick Air Force Base, now open to the public.
The tournament is a fund–raiser for the Chamber’s Military Affairs Council, Business Resource Council, and the
Convention and Visitors Bureau.
The event will begin with registration and lunch at 11:30 a.m. A shotgun start tee–off is scheduled for 12:30 p.m. An
awards reception ceremony will be held following the tournament.
The entry fee for the tournament is $80 per person with the format being a four–person, best–ball scramble.
“We are very excited for this year’s tournament,” said Melissa Byron, chief executive officer of the Cocoa Beach
Regional Chamber. “It will be a great tournament at one of the premier golf courses in Brevard County — Manatee Cove.
It is a major fund–raiser for the Chamber’s Councils, and an opportunity to provide a fun day of golf to all our partners.”
For more information, to register as a player or to become a sponsor, contact the Chamber at 459–2200, or visit
www.CocoaBeachChamber.com.
UCF to host its annual ‘Grad Fair’ on Sept. 12 at school’s main campus; learn about programsThe University of Central Florida’s College of Graduate Studies will host its annual “Grad Fair” from 4:30 to 7:30 p.m.
on Wednesday, Sept. 12.
The event will be held in the Pegasus Ballroom at the Student Union of UCF’s main campus in Orlando. The fair is an
open house where the public can learn more about the university’s nearly 200 graduate programs, including master’s,
doctoral and specialist programs, as well as certificate courses.
According to a recent Census Bureau study, those with a graduate degree earn about 30 percent more annually than
those with a baccalaureate degree alone.
UCF has 17 graduate programs ranked in the top 100 of their specific fields, according to this year’s “U.S. News &
World Report’s Best Graduate Schools” guide.
Fair attendees will have the opportunity to talk with faculty and staff representing the various programs. Graduate
admissions and financial staff will also be on hand to discuss the variety of options that UCF offers, as well as informa-
tion on the fellowships, assistantships and financial aid available.
Parking is available in any of the university’s nearby garages or student lots for $5. For more information, visit
www.Graduate.UCF.edu/GradFair or e–mail [email protected].
Visit BrevardBusinessNews.com for Advertising InformationSEPTEMBER 10, 2012 BREVARD BUSINESS NEWS / 5
BBN SPACE COAST BUSINESS
To Be Continued ...
Margaret Roth, M.A.Johns Hopkins UniversityBaltimore, Maryland
‘You cannot hold me responsible for the consequencesof the fact that they reacted poorly.’
Space Coast Community Law Schoolannounces its fall schedule of seminars
The Space Coast Community Law School is offering
legal seminars to the public on a variety of legal topics.
The seminars, free of charge, are presented in an
informational and educational setting. The seminars are
offered in the spring and fall each year. The speakers are
local judges and attorneys.
The fall session starts on Sept. 13. The seminars are
held on eight consecutive Thursdays from 6 to 8 p.m. at the
Moore Justice Center, 2825 Judge Fran Jamieson Way, in
Viera. The classes will be conducted in the Jury Assembly
Room. The scheduled includes:
l Sept. 13: “Judicial Merit Retention,” by Richard
Levenstein and Judge John Murphy.
l Sept. 20: “The Role of the Supreme Court — U.S. and
State,” by Judge David Silverman.
l Sept 27: “Consumer Law/Foreclosure,” by James
Torres.
l Oct. 4: “Immigration Law,” by Rasha Lutfi.
l Oct. 11: “Criminal Law Panel,” by John Frankowski
and Judge Jim Earp.
l Oct. 18: “Firearms Law/Stand Your Ground,” by
Judge John Murphy.
l Oct. 25: “Dependency Law,” by Angela Sturm.
l Nov. 1: “Social Security Disability,” by Brigitta
Hawkins.
Log on to www.SpaceCoastCommunityLawSchool.com
to register for the classes, or call Britta Hawkins or Jamie
Batson at 302–8797. The e–mail address is
The Space Coast Community Law School is a project of
the Brevard Bar Foundation. It is sponsored by: Brevard
Legal Aid, Cianfrogna, Telfer, Reda, Faherty & Anderson,
P.A., the Florida Design Group, Luke & Associates, and
Cooper Chiropractic.
Titusville Rotary Clubs plan Peace Daycelebration for Sept. 21 at Rotary Park
TITUSVILLE — The Titusville Rotary Club and the
Titusville Sunrise Rotary Club have joined together to
celebrate the United Nations International Peace Day
(IPD) on Sept. 21.
The event provides an opportunity for individuals,
organizations and nations to create practical acts of peace
on a shared date. It was established by a United Nations
resolution in 1981.
The General Assembly officially declared Sept. 21 as
the permanent date for the celebration.
As part of their local peace–building efforts, the
Titusville Rotary Clubs will celebrate IPD with the
unveiling of a “Peace Pole.”
Members of the community are invited to attend the
celebration beginning at 2 p.m. on Friday, Sept. 21, at
Rotary Park, 4141 S. Washington Ave., in Titusville. The
unveiling ceremony will be followed by a reception.
The Titusville Rotary Club and the Titusville Sunrise
Rotary Club meet weekly at La Cita Country Club and
invite local business leaders to visit any meeting. The
Titusville Rotary Club meets for lunch at 12:15 p.m. every
Thursday while the Titusville Sunrise Club meets for
breakfast at 7:15 a.m. on Tuesday.
SEPTEMBER 10, 2012Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 6
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BREVARD BUSINESS NEWS / 7
‘Healthy Happenings’ calender featuresfree presentations at various sites in area
Health First Inc. has released its “Healthy Happenings”
calendar of community events for the month of September.
The programs are offered free of charge to the community.
l “Hip or Knee Pain? Total or Partial Replacement
Options,” at 6 p.m. on Wednesday, Sept. 12, at the Health
First Pro–Health and Fitness Center Wellness Classroom
in Viera.
This lecture will be presented by Dr. Kenneth Sands, an
orthopedic surgeon with the Health First Physicians
Group. Wine and cheese will be served. Call 434–4335 for
reservations.
l “Hip Replacement Surgery: Understanding Really
Matters for a Successful Outcome,” at 6 p.m. on Tuesday,
Sept. 18, at the Greater Palm Bay Senior Center (Room C),
1275 Culver Drive, NE. Dr. Gonzalo Valdivia will give the
presentation. He’s an orthopedic surgeon.
l “Partial Knee Replacement for the Active Patient,” at
6 p.m. on Thursday, Sept. 20, at the Barefoot Bay Recre-
ation Department (Building D), 625 Barefoot Blvd.
Orthopedic surgeon Dr. Gonzalo Valdivia will present the
lecture. Call 434–4335 to make a reservation.
l “Surgical Weight–Loss and Orthopedic Relief,” at
6 p.m. on Thursday, Sept. 20, at the Pro–Health and
Fitness Center Wellness Classroom in Viera. The address
is 8705 N. Wickham Road.
This program will also be offered at 6 p.m. on Tuesday,
Sept. 25, at the DoubleTree Suites Oceanfront Hotel in
Melbourne Beach. The address is 1665 N. State Road A1A,
Indialantic.
Dr. Nathan Allison of the Health First Physicians
Group will present the lectures. He is a bariatric surgical
specialist. Dr. Allison will talk about the latest bariatric
surgery methods, including robotics–assisted and mini-
mally–invasive procedures. Call 434–9230 to make a
reservation for the lecture.
l “Innovative Options to Help Relieve Shoulder Pain,”
at 6 p.m. on Tuesday, Sept. 25, at the Holiday Inn
Titusville, 4715 Helen Hauser Blvd. Dr. Richard Harrison,
an orthopedic surgeon, will talk about the various options
for patients with shoulder pain. Wine and cheese will be
served. Call 434–4335 to make a reservation.
l The Basics on Stroke: Preventing a Brain Attack,” at
11 a.m. on Wednesday, Sept. 26, at the Holmes Regional
Medical Center Auditorium. Dr. Jill Miller, a board–
certified neurologist with The Neurology Clinic, will be the
speaker. The reservation number is 434–4335.
For more information about these lectures, send an
e–mail message to Community@Health–First.org.
Caregiver class set for Sunflower HouseThe Sunflower House and the East Central Florida
Memory Disorder Clinic are teaming up to offer a class on
helping caregivers cope with a loved one who has been
diagnosed with Alzheimer’s disease or related dementia.
“Next Steps after Diagnosis” provides the new family
caregiver with an overview of the next steps to moving
forward after diagnosis. This class will be held from 1:30 to
2:30 p.m. on Tuesday, Sept. 11, at Sunflower House,
located inside the Merritt Square Mall. To register for this
free class, call 452–4341.
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SEPTEMBER 10, 2012Call Adrienne Roth at 321-951-7777 for Advertising Information
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Susan Stone to conduct series of classesat the Art Gallery of Viera at The Avenue
Susan Stone will conduct a series of art classes at the
Art Gallery of Viera at The Avenue during September and
October.
The schedule includes:
l “Basic Pen and Ink Techniques.” During this class,
students will learn about and experiment with line and
shading techniques in pen and ink to create the illusion of
form, texture and value. The classes are set for Thursdays,
Sept. 6 to Sept. 27. The sessions are from 10 a.m. to
12 p.m., and 6 to 8 p.m. The fee is $75 for four weeks.
l “Watercolor.” Each week the instructor will focus on a
new aspect of painting with watercolor including basic
drawing, color mixing, washes, wet–into–wet, dry brush,
and using other materials for texture. The program begins
on Tuesday, Sept. 4. The classes are from 9:30 a.m. to
12:30 p.m. for four weeks. Starting Oct. 4, the classes are
offered from 5 to 8 p.m. The fee is $80 for the four weeks of
instruction paid in advance, or $25 per session.
l “Adventures in Art.” This class will introduce children
to basic art skills through a variety of fun projects, while
experimenting with mediums such as watercolor, paper
maché, collage and printmaking. All materials are
provided. The program is for 6– to 10–year–olds and will
held from 1 to 2:30 p.m. on Sundays. The fee is $75 for four
weeks, or $25 per session.
l “Watercolor for Teens.” Each week will focus on a new
aspect of painting with watercolor including basic drawing,
color mixing, washes, dry brush, using other materials for
texture, and more. All supplies including paint, brushes
and paper will be provided. The classes will be held on
Sundays from 3 to 5 p.m., Sept. 2 to Sept. 30. The fee for
the five weeks of instruction is $100 (plus $35 for materi-
als).
l “Drawing for Teens.” Good drawing skills are the
foundation for great art. In this class, students will learn
the basic principles of drawing, including perspective,
shading and composition. This program is for ages 11 to
17. It will be held from 3 to 5 p.m. on Sundays beginning
Oct. 7. The four–week fee is $80.
l “Open Studio.” This is an ongoing drawing class with
demonstrations in perspective, watercolor, colored pencil
and pen and ink as needed or requested. Students may
work on their own projects with direction from Stone or
participate in the ongoing drawing class. The program is
from 1 to 3 p.m. on Saturdays. The fee is $60 for four
weeks of instruction, or $20 per individual session.
For more information or to register for any of these
classes contact [email protected] or call
(401) 596–4266.
CFW concert at Suntree United Methodist ChurchThe Central Florida Chamber Winds will perform at
3 p.m. on Sunday, Nov. 4, at Suntree United Methodist
Church, 7400 N. Wickham Road, in Melbourne. Get more
up–to–date information at www.cfwinds.org. One of the
Southeast’s top wind ensembles, the members of Central
Florida Winds are volunteer musicians mainly from
Brevard County, with representation from Tampa,
Orlando, Jacksonville, Deland, Fort Pierce and Vero
Beach.
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BBN SPACE COAST BUSINESSBusinesses, organizations team up forbreast–cancer awareness event Sept. 23
Jan Hill of Wells Fargo Advisors and the Cancer
Care Centers of Brevard Foundation, with the support of
Revolutions Cyclery and Space Coast Velo Sport, will
present the “Ride 4 Breast Cancer Awareness,” a charity
event set for Sunday, Sept. 23.
Participants can choose between rides of eight,
30, or 46 miles, starting at the Centre of Suntree,
6300 N. Wickham Road, in Melbourne. The event begins
at 8 a.m. for the 46–mile option, 8:15 for the 30–mile
ride and 8:45 for the eight–mile ride.
This non–competitive ride features T–shirts for
registered participants, beer glasses, goodie bags, and
rest stops stocked with food and drinks.
To register, visit www.cccfoundationinc.org or submit
a $35 check, with a registration form, payable to CCCF
and mail to 6300 N. Wickham Road, Suite 135,
Melbourne, Fla., 32940. The deadline is Sept. 14.
Packet pickup and late registration of $40 will be
made available at Revolutions Cyclery from 1 to 8 p.m.
on Saturday, Sept. 22. On Sunday, Sept. 23, late
registration opens at 6:30 a.m. at Club Performax.
In addition to the ride fund–raiser, Charlie and
Jake’s Brewery will host an “October Breast” celebration
on Saturday, Sept. 22, donating 10 percent of its sales
from 5 p.m. to closing to the foundation. People who visit
the restaurant can register for raffle items. The John
Quinlivan Band will entertain.
Also on the day of the event, a spin class will be
offered at Club Performax for those who do not have a
bike or are unsure about riding in the road.
The opportunity for a “shower and massage” and
even a post–ride pancake breakfast will be available.
For those you do not wish to ride can still take part in a
pancake breakfast, by Mary Lee’s Lunch and Catering of
Melbourne, for a small donation.
All of the monies raised will benefit the Cancer Care
Centers of Brevard Foundation. The organization assists
needy cancer patients in Brevard and Indian River
counties with rent, mortgage, light, water and phone
bills, as well as pain and cancer–related medications.
Annual ‘Advocacy Walk’ set for Riverfront ParkThe 10th annual “Step Up for Down Syndrome
Advocacy Walk” will be held from 8 a.m. to 12 p.m. on
Saturday, Nov. 3, at Riverfront Park in Cocoa Village.
Anyone can join in the festivities and come together and
“Step Up” in support of county residents living with
Down syndrome. Registration begins at 8 a.m. and
collecting $15 or more in pledges entitles you to a free
T–shirt, participation in the one–mile advocacy walk
along the Indian River, and a fun–filled morning of face–
painting, pony rides, crafts and activities. Pledges
collected will help to promote acceptance and inclusion
of people with Down syndrome. About 600 people are
expected to attend. Participants will include people with
Down syndrome, their families, friends, neighbors,
teachers, co–workers and other supporters. To volun-
teer, call Pat Wright at 591–4425. For more information
and to create your own fund–raising page, visit
FEDSofBrevard.org.
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Merrill Lynch Wealth Management makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated, a registered broker-dealer and member SIPC, and other subsidiaries of Bank of America Corporation. © 2012 Bank of America Corporation. All rights reserved.AD-03-12-2071 ARM313M5-08-11 Code 444608PM-0312
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Senior Vice President–Wealth Management Wealth Management Advisor
Merrill Lynch
Visit BrevardBusinessNews.com for Advertising InformationSEPTEMBER 10, 2012
BBN SPACE COAST BUSINESS
BREVARD BUSINESS NEWS / 10
By Ken Datzman
PALM BAY — The veteran design–
build team that recently completed the
new Palm Bay Fire Station, a roughly
15,000–square–foot building on Port
Malabar Boulevard, thinks they have a
showcase facility within that industry
and hope to gain this city some recogni-
tion for the project.
The team for the new Fire Station 1
included Certified General Contractors,
the Construction Engineering Group, and
Dave Nagrodsky Architects.
“I believe that Dave’s design of the
front façade of the fire station is going to
be timeless,” said businessman Jim
Stivers, president and founder of
Certified General Contractors, a firm that
caters to the commercial–building
market.
“People will drive by this fire station
20 years from now and will have no idea
the year it was built. What’s nice about a
design like this is its look is not dated.”
“We wanted to make it an icon for the
City of Palm Bay. Hopefully, they will
reproduce it on a smaller scale around the
town for some of their other stations,”
added Nagrodsky, whose signature
designs in the region include the new
Melbourne City Hall.
The station is one of five serving the
more than 100,000 residents of Palm Bay,
the largest city in Brevard County.
The interior finishes were designed to
sustain the “wear and tear of the firemen
living there.”
Ryan Runte, vice president and senior
project manager for Certified General
Contractors, said the design–build team
plans to submit the project to “Fire Chief”
magazine’s annual “Station Style Design
Awards” competition.
“We think it’s very worthy of consider-
ation,” said Runte, who headed up the
Fire Station 1 project team for Certified
General Contractors. The prestigious
competition recognizes architects and fire
departments for their achievements in
fire–station design and construction.
The project winners are highlighted in
the November issue of the magazine
which is seen by more than 47,000 fire
chiefs, officers, and manufacturers in the
service market.
Civil engineer Jake Wise, a Construc-
Design–build team of Certified General Contactors, CEG, and DNA delivers new15,000–square–foot Palm Bay Fire Station ahead of schedule; ‘timeless design’
tion Engineering Group partner, said the
design–build team worked closely with
Palm Bay city staff on the project.
“We worked hand–in–hand with the
city. We had to do some rezoning and also
relocated a water–main storm drainpipe.
It was all part of the project. We worked
through the city staff and city council to
get the work completed in a timely
manner.”
“We worked closely with Palm Bay
assistant fire chief Art Renfro, who was
very involved in the project,” said Runte.
“He assisted us in every way during the
construction and design of the station.”
The building, which took about six to
seven months to complete, was delivered
to the City of Palm Bay ahead of sched-
ule.
“The city was expecting to be in the
building in October,” said Runte, “and
they were able to move in the first week
of August. We fast–tracked the construc-
tion.”
The $2 million station on Port
Malabar Boulevard replaces the old
Station 1 on Palm Bay Road, which was
constructed decades ago. The new facility
will help the city improve its efficiency
and better serve its citizens.
In 2011, Fire Station 1, on Palm Bay
Road, responded to more than 4,000 calls
for service in the community. That
number made up roughly 35 percent of
the total calls for fire–rescue service
throughout the City of Palm Bay.
The new station, in a residential area,
is situated on five acres. Wise said two
acres were preserved. “From a site
perspective, we were able to save most of
the trees and the vegetation. So it was an
environmentally friendly project.”
He added, “We did some right–of–way
improvements and median improvements
to give the fire trucks the full access they
need.”
The three area businesses — Certified
General Contractors, the Construction
Engineering Group, and Dave Nagrodsky
Architects — were awarded the Fire
Station 1 project through a request–for–
proposal, or a competitive–bid process,
that resulted in about 15 companies
submitting their qualifications.
“We made the short list of five
companies and went on to win the
contract,” said Runte.
“We came in under the city’s budget
for the project. It was another example of
a great public–private partnership, just
like the Palm Bay City Hall Annex
project the same team did last year.”
The design–build team constructed
the new Palm Bay City Hall Annex, a
27,000–square–foot building on Malabar
Road.
“I think the success of the Palm Bay
City Hall Annex, having worked with the
city staff closely on that project, played a
big part in our team winning the fire–
station contract,” said Wise.
“This design–build team has worked
together on projects for the past 10 years,”
said Stivers. “There is a lot of cohesive-
ness. We’re thankful to the city of Palm
Bay for these opportunities. The team has
enjoyed providing services to them and to
the citizens of Palm Bay.”
The $5 million three–story Palm Bay
City Annex houses a host of departments
that cater to residents, including water
and sewer billing. The facility was built
with federal stimulus funds and a loan.
The Palm Bay City Hall Annex was
designed as a LEED building. LEED
stands for Leadership in Energy and
Environmental Design. These types of
buildings typically lower operating costs,
conserve water and energy, and reduce
harmful greenhouse emissions.
Palm Bay Mayor John Mazziotti, in a
recent “BBN” article on the facility, said
the annex is a long–term investment for
the city. “We’re actually saving money
versus renting. We have ownership of the
building.”
This design–build team did two construction projects for the City of Palm Bay over the last two years,including the new 15,000–square–foot Fire Station 1 on Port Malabar Boulevard. From left: JakeWise, partner, Construction Engineering Group; Ryan Runte, vice president and senior projectmanager, Certified General Contractors; Jim Stivers, president and CEO, Certified GeneralContractors; and Dave Nagrodsky, principal, DNA.
BBN photo — Adrienne B. Roth
SEPTEMBER 10, 2012BREVARD BUSINESS NEWS
Visit BrevardBusinessNews.com for Advertising InformationSEPTEMBER 10, 2012 BREVARD BUSINESS NEWS / 11
BBN SPACE COAST BUSINESS
By Ken Datzman
Face of Change Inc., a humanitarian
organization founded two years ago by area
physician Ross Clevens and his wife Dani,
is planning to put on its third assembly–
line–like food–packaging event in the
county to benefit hungry children.
The ambitious undertaking brings
together hundreds of community volun-
teers who work in teams assembling
nutritious meals, which end up going to
needy children and families in Brevard
County through distribution by the Second
Harvest Food Bank.
“There are a lot of kids in Brevard who
are hungry and in need of food,” said Dani
Clevens. “How can they possibly be
functioning well in school if they are not
eating well? One of the goals of Face of
Change is to be able to provide healthy food
to kids in Brevard as well as to children
abroad.”
Brevard, like many communities across
the nation, faces a new challenge because
of the growing number of “food–insecure”
families, a phrase used by the U.S.
Department of Agriculture to describe lack
of consistent access to adequate amounts of
food for an active, healthy life.
In 2010, Harvard Medical School–
educated Dr. Clevens, a facial plastic
surgeon, traveled to the East African
nation of Tanzania and took part in a
medical mission with a group from
Outreach International.
He worked 12–hour days there perform-
ing surgeries correcting cleft palates and
lips, repairing burns, and treating children
and families who would otherwise not have
had access to medical care.
Since then Dr. Clevens, who runs the
Melbourne–based Clevens Center for
Facial Cosmetic Surgery, has made a
number of these trips aboard. His teenage
sons have joined him on the journeys.
Face of Change was a result of that
experience with his family. Its mission is to
provide food, health care, and educational
assistance to children. And the charitable
entity is having an impact through these
food–packing initiatives that involve the
local community.
Face of Change held its first food–
packaging event in January 2011 at Cocoa
Beach Junior–Senior High School, “where
our oldest son was a senior that year,” said
Humanitarian organization Face of Change to put on its big food–packagingevent at Florida Air Academy — seeks community volunteers, students, sponsors
Dani Clevens. “The response from the
community was incredible. Since it was the
first such event for our organization, we
really didn’t know what to expect. But we
packaged more than 100,000 meals that
day. What a great feeling.”
Community volunteer Lorin Carpenter
organized the event, said Dani Clevens.
Face of Change purchased the bulk food
for $25,000, or 25 cents per meal. “At the
event, we raise money to pay for it,” she
said. “The $25,000 includes all the supplies
and materials with which to package it.”
The nutritious food that is packaged
and later distributed to families has to be
mixed with boiling water before being
consumed.
“When it’s packed for kids in Tanzania,
it has a certain flavor and a certain texture.
When it’s packed for the local market, it’s
different. For example, it would taste more
like boxed macaroni and cheese, or rice and
beans depending upon the selection,” said
Dani Clevens.
In September 2011, Face of Change’s
strong community response to the first
packaging event continued at Florida Air
Academy in Melbourne, where teams
worked throughout the day assembling
tens of thousands of meals for the local
market as well as for children in Africa.
Now, Brevard Countians will have the
opportunity to be part of the third Face of
Change and Outreach International Food–
Packaging Event. The program will be held
from 9 a.m. to 3 p.m. on Saturday, Oct. 6,
at the Florida Air Academy Gymnasium.
Dani Clevens says more than 600
volunteers typically take part in these
events. “That is what we have experienced
in the past.”
For information about donating
(donations can also be made at the event),
sponsoring, or participating in the Oct. 6
program at Florida Air Academy, send a
message to [email protected] or
visit www.FaceOfChange.info. The
telephone number is 727–3223.
Face of Change is seeking adults and
area high school and college students to
volunteer for one or two hours that day.
The organizing committee includes
Mary Ellen Troilo, broker, Traid Realty
LLC; Sandy DeLuca, outreach coordinator
for the behavioral science and technology
programs at Florida Tech and owner of
Coastal Behavior Therapy; Carpenter,
community volunteer; Dani Clevens,
Clevens Center for Facial Cosmetic
Surgery; Shelly Anderson, Marketing
World Specialties; Mary Meibers, Clevens
Center for Facial Cosmetic Surgery; and
Jodie Hernandez, marketing director,
Clevens Center for Facial Cosmetic
Surgery.
The Face of Change Student Advisory
Board includes Max Clevens, of Florida Air
Academy; Camrin Cox, of Melbourne High
School; and Sydney Zackeroff, of Cocoa
Beach Junior–Senior High School.
At the event at Florida Air Academy,
teams of 10 people will be assembling and
packaging food. Each team member will
have an assignment, from measuring out
the nutrients to pouring it into the bag to
putting the bag into a box.
The food is ordered in bulk from
Outreach International. “They deliver it to
us on an 18–wheeler the night before the
event. Part of organizing the event is
having enough people on site to unload the
food from the truck. We start unloading at
6:30 in the morning,” said Dani Clevens.
Athletes from Florida Air Academy
have committed to help unload the truck,
just like Cocoa Beach Junior–Senior High
athletes did in 2011 for the inaugural Face
of Change event.
The Oct. 6 project will benefit Face of
Change, the Women’s Center, and The
Children’s Hunger Project Inc., which
supplies healthy food for Brevard County’s
“Backpack Program” for needy children to
eat on the weekends. The Backpack
Program is led by community volunteer
Robert Barnes.
BBN photo — Adrienne B. Roth
Face of Change, a charitable entity founded by Dr. Ross Clevens and his wife Dani, is organizing itsthird food–packaging event to help Brevard families that are food insecure. The project is set for Oct.6 at FAA in Melbourne. From left, volunteers include: Robert Barnes, The Children’s Hunger Project;Shelly Anderson, Marketing World Specialties; Sandy DeLuca, Florida Tech outreach coordinator forbehavioral science and technology programs and owner of Coastal Behavior Therapy; Dani Clevens;Lorin Carpenter; Jodie Hernandez, marketing director, Clevens Center for Facial Cosmetic Surgery;and Mary Ellen Troilo, Traid Realty.
SEPTEMBER 10, 2012Call Adrienne Roth at 321-951-7777 for Advertising Information
BBN SPACE COAST BUSINESS
BREVARD BUSINESS NEWS / 12
Family practitioner Dr. Lynette Graff joins4 Care Medical Center team in Palm Bay
Dr. Lynette Graff has joined 4Care Medical Center in
Palm Bay, effective Sept. 5. She will provide both family
practice and urgent–care services and is accepting new
patients.
Dr. Graff is a graduate of the Medical College of Ohio.
She completed her residency in family practice at The
Center for Family Medicine, at Fairview Hospital, which is
part of the Cleveland Clinic Health System.
Before joining 4Care, she was employed by the Brevard
Health Alliance as a family practice physician.
4Care provides both urgent Care and family practice
services. Equipped with the latest in technology to assess
and treat both urgent and non–urgent medical issues, the
board–certified physicians and the practice’s extended
hours provide patients an alternative to the emergency
room, with walk–in service and “lower co–pays.”
The clinic provides on–site digital X–ray, EKG and lab
services. Most insurance, including Health First and
Medicare, are accepted. For those patients without
insurance, competitive self–pay rates are also available.
The facility is at 590 Malabar Road, in Suites 6 and 7,
1.5 miles west of Interstate 95. The center is open seven
days a week, from 8 a.m. to 6 p.m. Monday through Friday,
and 9 a.m. to 2 p.m. Saturday and Sunday.
For more information or to make a patient appointment
with Dr. Graff, contact the center at 676–3535 or visit
4CareMedicalCenter.com.
Classical pianist to perform at Atlantic MusicAtlantic Music Center will present the first concert
of its “Fabulous Fifth” season at 7:30 p.m. on Friday,
Sept. 21. The concert will be held at the business, 25 S.
Wickham Road in Melbourne. The program will showcase
classical pianist and composer Alexander Peskanov.
Tickets for the concert are $27 for adults and $20 for
students (under age 18). Peskanov has received top
reviews around the nation: “This brilliant pianist can
create incredible excitement and knows how to please a
crowd,” says the “Washington Post.” The “New York
Times” called Peskanov “a powerful player with a tempera-
ment and virtuoso flair.” Visit www.Peskanov.com for full
details. For more information about the concert, call
Atlantic Music Center's Ginny Gatchell at 768–2221.
Speakers available to talk about merit retentionThe Florida Bar’s education program to inform voters
about merit retention now has volunteer attorneys
available to speak with civic groups and organizations.
This fall, 15 appellate judges in the District Courts of
Appeal and three justices of the Florida Supreme Court
will be on the ballot in merit retention elections. Earlier
this year, The Florida Bar launched “The Vote’s in Your
Court,” an outreach program to give voters information
about the process of merit retention and the judges and
justices who will be on the ballot. Groups that want to find
out more about merit retention can request attorneys who
have been trained to discuss the process by e–mailing
[email protected]. Additionally, requests for
speakers may be submitted online. To learn more about
program, visit www.FloridaBar.org/TheVotesInYourCourt.
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BBN SPACE COAST BUSINESSAdam Wilke joins recruiting and staffingfirm Lonski and Associates in Indialantic
INDIALANTIC — Adam Wilke has joined Lonski and
Associates LLC, a growing recruitment, staffing and
consulting firm.
His experience includes having worked for CNI
Recruiting, Gannett Co.’s “Florida Today,” Journal
Communications, Cars.com and CarSoup.com.
Wilke’s primary focus will be working on retained and
contingency searches for industry clients in the marine,
power sports, automotive and outdoor recreation indus-
tries. These searches will include the fields of information
technology, technology systems and network development,
original equipment manufacturer sales, and operations
management.
“From dot–com website business development, sales
and sales management to having extensive knowledge in
multimedia advertising, Adam Wilke brings significant
experience to the position,” said Henry Lonski.
“Additionally, his six years in the recreational–products
industry, including his knowledge of retail–dealership
operations, will not only be a valuable resource but also a
significant client asset to Lonski and Associates.”
Lonski and Associates provides specialized services for
the power sports, recreational, RV and marine industries.
It is a provider of recruiting, staffing and consulting
solutions, with operating experience in the U.S., Asia,
Canada and Europe.
The firm has developed “extensive resources and
expertise to meet even the most demanding human
resources challenges.” For more information, visit
www.HenryLonski.com
Rodes Park Community Center to offer classesBrevard County South Area Parks and Recreation is
offering Home School Art and Physical Education classes
at the Rodes Park Community Center. The center is
located inside the new Max K. Rodes Park, 3410 Flanagan
Ave., in West Melbourne. Art class is from noon to 1 p.m.
and physical education from 1 to 2 p.m. Classes are for
children ages 5 through 12. The fee is $2 per child per
class. Additional supply charges may apply to art class.
Home School Art will focus on creativity and imagination.
Physical education will focus on teaching cooperation and
teamwork and keeping children active. Call 952–3215 for
more details about the classes.
Lightle Beckner Robison opens in MiamiCommercial broker Lightle Beckner Robison has
announced the opening of its new Miami office located at
1200 Brickell Ave. With this addition, the firm is poised to
provide a “greater reach and maximum exposure for our
current clients” as well as expand that base, said Brian
Lightle, president of the Melbourne–based firm. “This in
no way detracts from our current business but instead will
benefit both our Brevard and South Florida clients by
exposing all opportunities and services to more people,”
said Lightle. Lightle Beckner Robison Inc. is a full–service
commercial real–estate firm. The business specializes in
office, retail, industrial and investment properties, as well
as asset and property management. It serves Florida and
Georgia. Visit www.TeamLBR.com.
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SEPTEMBER 10, 2012Call Adrienne Roth at 321-951-7777 for Advertising InformationBREVARD BUSINESS NEWS / 14
BBN SPACE COAST BUSINESS
HFHP representatives to explain Medicareoptions at open forums in the community
Representatives of Health First Health Plans in Rockledge will make educational
presentations in the community during September to help residents better understand
the various Medicare options. The program is titled “Original Medicare Educational
Session: Learn the A–B–C–Ds of Original Medicare.”
The first session is from 2 to 4 p.m. on Thursday, Sept. 13, at Holmes Regional Medical
Center’s Auditorium A. The address is 1350 S. Hickory St. in Melbourne. Parts A, B, C
and D of Medicare will be fully explained at the session, which is also open to family and
friends who are interested in this information. This is an educational forum and not a
sales meeting.
The second presentation is scheduled from 10 a.m. to 12 p.m. on Saturday, Sept. 29, at
Crane Community Center, 1440 Mosswood Drive, in Melbourne.
For more information or to make a reservation, call 434–5665 or send a message to
HFHPinfo@Health–First.org.
‘Mastering the Art of Caregiving’ at SunflowerThe Sunflower House is teaming with the Brevard Alzheimer’s Foundation to offer a
class titled “Mastering the Art of Caregiving.” Janet Steiner will discuss the five elements
related to caregiving: physical, emotional, mental, financial and spiritual. Participants will
learn how to achieve healthy personal well–being and quality family relationships. This
class will be held on Thursday, Sept. 13, beginning at 10:30 a.m. To register for this free
class, call 452–4341. The Sunflower House is a senior and caregiver–resource center
located in Merritt Square Mall and is a program of Aging Matters in Brevard.
Attorneys to make presentation Sept. 13The Cocoa Beach Public Library will present a program titled “Aging Matters: Plan-
ning for Tomorrow” at 1:30 p.m. on Thursday, Sept. 13. The featured speakers will be
Steve and Jerry Allender of the area law firm Allender & Allender. They will address
awareness and advance planning to protect your assets in the event you or loved ones are
faced with entering an assisted–living or nursing–home facility. The program will include
details on how to qualify for Medicaid, and the Aid and Attendance Benefit offered
through the Veterans Administration. The library is at 550 N. Brevard Ave. Visit
www.CocoaBeachPublicLibrary.org or call 868–1104.
Dance studio to feature Todd Shanks of NYCThe Imperial Dance Corps on Merritt Island will host master classes with Todd
Shanks on Friday, Sept. 14, and Saturday, Sept. 15. All dancers are welcome to attend.
Shanks is on faculty at Steps on Broadway in New York City, and has been featured in
“Dance,” “Dance Spirit,” “Dance Teacher” and “Dancer” magazines. He has performed in
music videos, commercials and television programs. Shanks has taught at colleges and
dance studios throughout the nation. Visit www.toddshanks.com for more information.
The classes will be held at Dussich Dance Studio, 125 Imperial St., Merritt Island (behind
Red Lobster Restaurant on State Road 520). Prices are $20 for one class, $35 for two
classes and $50 for all three classes. The schedule is: tap class, 7 to 8 p.m. on Friday, Sept.
14; hip–hop, 1 to 2 p.m. on Saturday, Sept. 15; and jazz, 2 to 3:30 p.m. on Saturday, Sept.
15. Call Dussich Dance Studio for more information about these classes. Call 452–2046 or
visit www.DussichDanceStudio.com.
Humane Society seeks sponsors, vendors for eventThe Central Brevard Humane Society will present its annual “Paws at the Pier” fund–
raiser from 10 a.m. to 3 p.m. on Saturday, Sept. 15, at the Cocoa Beach Pier. This is an
“interactive pet–friendly” benefit which includes live entertainment, pet contests, door
prizes, a silent auction and a vendor village. Sponsorship opportunities are available for
individuals and businesses, beginning at $50. The primary sponsorship is “The Big Dog
Kahuna.” The money helps support the homeless animals of Brevard. The cost for
businesses to be a part of the vendor village at the event is $50. All vendors must supply
their own tables, chairs, promotional materials, display racks and set–up staff. The
proceeds from this event will also help to fund the organization’s “low–cost” spay/neuter
facility in Cocoa. If you would like to receive more information on becoming a sponsor or
vendor, contact the Central Brevard Humane Society at 636–3343 or visit
www.CritterSavers.com.
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Breast Friends of Florida to hosts its annualcharity event Oct. 7 at Burton Park in Cocoa
Breast Friends of Florida will host its third annual “Bikers for Breasts — Ride for the
Girls,” an escorted event, on Sunday, Oct. 7, beginning at F. Burton Regional Park, 7575
State Road 520, in Cocoa.
Brevard County Sheriff’s Office will escort the more than 1,000 expected motorcycle
riders for the 60–mile ride. Participants will also enjoy raffle opportunities, lunch, and live
music throughout the afternoon.
The application fee is $15 per person (includes lunch), with registration at 9 a.m. The
event starts at 11 a.m.
“We are expecting bikers from across the Southeast to participate in this unique event
hosted by Breast Friends,” said Sherry Palmer, Breast Friends of Florida director.
“Proceeds will stay in Brevard County. The money will help our residents survive the
trauma of cancer, while also supporting their needs from diagnosis throughout the
treatment process.”
Sponsorship and vendor exhibit opportunities are available by calling 474–6900. The
deadline is Friday, Sept. 14.
For more information, call Palmer at 474–6900, or Barbie Braden at 403–5454.
Registration forms are available at [email protected].
Donations can be mailed to Breast Friends of Florida, 1103 Hibiscus Blvd., Suite
301 B, Melbourne, Fla., 32901.
Breast Friends is a national organization providing physical, emotional, social,
and spiritual support to breast–cancer patients. The Florida Chapter was founded in
July 2009.
Attorney Mommers to speak at paralegal meetingBrevard Paralegal Association, a local affiliate of the Paralegal Association of Florida
Inc., will hold its monthly dinner meeting at 6 p.m. on Thursday, Sept. 13, at Suntree
Country Club in Melbourne. The guest speaker will be attorney Pierre A.L. Mommers,
who will talk on the topic of “Wills vs. Trusts and Probate vs. Trust Administration: A
Comparison & Analysis.” From the time of its formation in 1991, BPA has supported the
needs of paralegals and paralegal students on the Space Coast by providing a forum for
networking and continuing legal education. For more information, contact Sabine Martel
Vendors sought for garage sale in VieraBrevard County Parks and Recreation will host a “Mom–to–Mom Toy and Clothing
Garage Sale” from 8 a.m. to 1 p.m. on Saturday, Sept. 22, at the Viera Regional Commu-
nity Center. Vendors may obtain applications at the Viera Regional Community Center,
2300 Judge Fran Jamieson Way, in Viera. Six–by–six–foot vendor spaces are $15.90 and
include a five–foot–long table. All spaces are indoors. Payment for table space must be
made by Thursday, Sept. 20. Call 433–4891 for more information.
Space Coast Authors of Romance event setBest–selling author Anna DeStefano and 3 Seas literary agent Michelle Grajkowski
will be the guests speakers for the Space Coast Authors of Romance’s “Super Saturday”
meeting on Sept. 22 at Franklin T. Degroodt Public Library, 6475 Minton Road, SW, in
Palm Bay. The meeting will take place from 10 a.m. to 3 p.m. and is open to the public.
The cost, which includes a light lunch and snacks, is $65 for non–members and $40 for
members. Visit http://authorsofromance.com/supersaturday for registration details, and
sign up at http://authorsofromance.com/supersaturday/ssregform. Space Coast Authors of
Romance is Chapter 187 of Romance Writers of America. The organization hosts monthly
meetings and workshops for all levels of writers.
Mel–High Alumni Reception Sept. 28Melbourne High School’s Parent–Teacher Organization will host its eighth annual
Mel–High Alumni Reception from 5 to 7 p.m. on Friday, Sept. 28, at the school’s audito-
rium. The reception, open to all Mel–High alumni, is free of charge. In order for this event
to be a success, the PTO is requesting support in the form of a food item or monetary
donation. The PTO’s 2012–2013 agenda includes projects such as Teacher Appreciation
Day, and obtaining supplies and grants for teachers. For more information about the
Alumni Reception, call Jeannie Smith, PTO president, at 725–0716.
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Veterans: Your Business Means Jobs
12th Annual Veterans Conference
SEPTEMBER 19, 2012KING CENTER FOR THE PERFORMING ARTS
$60 registration fee due by September 17.
For more information, register online at www.brevardcc.edu/go/sbdc
or contact Sandy Pfrimmer at [email protected]
or 321-433-5570
HIREHEROES
Call the SBDC for SBA Portability Resources: Including specialized counseling in Marketing, Finance, Government Contracting and Teaming. To access the Resource library, please call the SBDC at 433-5570 or go online: www.brevardcc.edu/go/sbdc
Two time Bronze Star Medal with Valor
and Purple Heart recipient, Michael
Waldrop, keynotes this year’s conference.
As President and CEO of Blue Cord Design
and Construction, Waldrop has built a
construction company “run by veterans to
employ veterans.”
SEPTEMBER 10, 2012Call Adrienne Roth at 321-951-7777 for Advertising Information
BBN
BREVARD BUSINESS NEWS / 16
SPACE COAST BUSINESS
Cancer Care Centers of Brevard welcomesDr. Kancharla to its new facility in Palm Bay
In its continued efforts to provide Brevard County residents access to highly trained
cancer specialists, Cancer Care Centers of Brevard recently announced that Dr. Venkat
Pavan Kancharla has joined its team of medical oncology experts at its new state–of–the–
art Palm Bay Cancer Care Center.
As a hematologist and oncologist, Dr. Kancharla specializes in the treatment of all
forms of cancer. He is also board certified in internal medicine.
“I am very excited to join CCCB because of its unwavering commitment to delivering
outstanding cancer care to its community,” said Dr. Kancharla. “My number–one priority
is to provide our patients compassionate and innovative treatments that will give them
the best possible chance to beat their disease.”
Before joining CCCB, Dr. Kancharla served as a locum tenens hospitalist at Vassar
Brothers Medical Center in Poughkeepsie, N.Y., and The Reading Hospital Medical
Center in West Reading, Pa.
He also worked in the areas of internal–medicine surgery, pediatrics, orthopedics and
ear, nose and throat at Kingston Public Hospital in Kingston, Jamaica.
Dr. Kancharla earned his medical degree and completed an internship at the NDMVP
Samaj’s Medical College in India. He was a resident medical officer at Susrutha Hospital
in Hyderabad, India.
In 2003, he came to the United States where he was a medical research assistant at
the Hope Center for Blood Diseases and Cancer Care in Terre Haute, Ind.
He recently completed a hematology and oncology fellowship at Brookdale Hospital
Medical Center in Brooklyn, N.Y.
“Dr. Kancharla represents another gifted medical oncologist that we and our patients
are fortunate enough to have at our cancer centers,” said Dr. Ravi Shankar, medical
director of CCCB. “I am confident that his incredible work ethic and clinical acumen will
significantly enhance the quality of life for countless patients in the years to come.”
Dr. Kancharla is an active member in major national organizations including the
American Society of Hematology and American Society of Clinical Oncology. Dr.
Kancharla has published and presented numerous oncologic journal articles and abstracts
and currently has several studies in progress.
He resides in West Melbourne with his wife, Dr. Swetha Reddy, a dentist, and their
daughter.
For more information or to schedule an appointment with Dr. Kancharla, call the Palm
Bay Cancer Care Center at 725–8300 or log on to www.CancerCareBrevard.com.
Signup under way for softball leagueA coed softball league, sponsored by the Brevard County Parks and Recreation
Department’s North Area, will begin at 6:30 p.m. on Wednesday, Sept. 12, at the Chain of
Lakes Recreational Complex, 2300 Truman Scarborough Way, in Titusville. The fee of
$368 for a 12–game schedule, including a single–elimination tournament, is due by 4 p.m.
on Monday, Sept 10, at the North Area Parks Operations office, 475 N. Williams Ave., in
Titusville. Call 264–5105 for information on this and other athletic activities in North
Brevard.
BSO event set for Barnes & NobleBarnes & Noble in West Melbourne will present “Sunday with the Symphony” at
2 p.m. on Sept. 30. The store is at 1955 W. New Haven Ave. The program will provide
insights into the Brevard Symphony Orchestra’s 2012–2013 season, “Dream.” Music
director and principal conductor Christopher Confessore will provide the commentary.
BSO musicians will perform and attendees can enter to win prizes and participate in
“Ask the Maestro!”
Home, Garden and Healthy Living ShowThe 2012 Spring Space Coast Home, Garden and Healthy Living Show is set for
Saturday, Oct. 13, at Space Coast Stadium in Viera. The event typically attracts “thou-
sands of qualified attendees.” Vendor space is available. The event is sponsored by
SpaceCoastDaily.com and Bright House Networks. For more information, call 327–2753
or visit www.BrevardProductions.com. The show promoters said the event will be
marketed through a number of formats, including newspaper, radio, television, magazine,
direct mail, outdoor and multimedia.
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Visit BrevardBusinessNews.com for Advertising InformationSEPTEMBER 10, 2012 BREVARD BUSINESS NEWS / 19
BBN SPECIAL FOCUSThe Historic Cocoa Village PlayhouseContinued from page 1
presents the opportunity to boost revenue.
Before the reconfiguration, the Playhouse had
seating capacity for 495 people. When the new season
opens, the Playhouse will feature 596 plush seats, on
both the lower and upper levels.
“The balcony is going to be one of the nicest areas of
the auditorium to watch a show,” she said. “Some of the
seats in the balcony are 22 inches wide versus the
normal 19–inch–wide seats.”
On the main floor, the spacing between the seats has
been widened, providing patrons with more ease of
movement.
The balcony also has “spacious rows,” said
Hawkins–Smith, adding that all the seats were
custom–made for the Playhouse. “It’s a special design
and will not be duplicated for other facilities.”
Barbara Brad & Associates in Melbourne was one of
the firms involved in the processing of the order.
The $800,000 renovation got under way in June. The
project is being managed by Gary Palmer of the City of
Cocoa. The Playhouse board of director liaison is area
Realtor Dee Dee Sheffield. The project’s architect is
John Zwick of Rood and Zwick Architects in Association
Inc. in Cocoa. The CAM Group LLC is the general
contractor.
Last year, ownership of the Playhouse transitioned
to the City of Cocoa. Since 1984, the Playhouse had
operated as a direct–support organization of Brevard
Community College.
Season tickets are now available for purchase for the
Playhouse season. The box office is at 300 Brevard Ave.
The phone number is 636–5050. Individual tickets will
go on sale Sept. 4.
Because of the renovation, seating will be based on
“best available” at the time of application processing,
said Hawkins–Smith. Season sponsorships are
available, too, starting at $125.
The season ticket includes four selections from the
“Broadway on Brevard” musical series. The schedule
includes “South Pacific,” the “world premier” of “Build
Me Up Buttercup,” “Big River,” “A Christmas Carol,”
“Jesus Christ Superstar,” and “1776.”
The Playhouse is also offering season ticket holders
a “Broadway Bonus.” Details will be posted on the
website at www.CocoaVillagePlayhouse.com.
A range of pricing and ticket packages is available
for adults, senior citizens, students, children, and
military personnel. The Playhouse is even marketing a
“Super Season” ticket package.
Hawkins–Smith said the renovation will be com-
pleted before the opening of the Playhouse’s “Broadway
on Brevard” series, which kicks off with Richard
Rodgers and Oscar Hammerstein’s “South Pacific” on
Friday, Sept. 28. “It’s the perfect show to open the
season.”
“South Pacific” is considered one of the greatest
Broadway musicals. The plot draws from James
Michener’s Pulitzer Prize–winning book “Tales of the
South Pacific.”
Performances of “South Pacific” are scheduled in
September and October at the Playhouse.
Following the Sunday matinee on Sept. 30, there
will be a “grand reopening of the theater,” she said.
“The street will be closed for the community party.
There will be appetizers, drinks, and authentic
Hawaiian entertainment to celebrate the occasion. The
program will include tours of the Playhouse.”
The reception begins at 5:30 p.m. in front of the
Playhouse. Tickets are $25 each. “South Pacific”
specialty drinks will be available for purchase. The
attire is “Hawaiian casual.”
At 7 p.m., the Playhouse tours will begin. VIP
sponsorships for the event are $500 (includes 10
tickets). To make a reservation, send an e–mail
message to Susie Wasdin. Her address is
At the celebration event, the winner of the first
“Stacy Award” will be announced. The honor is named
after Hawkins–Smith for her many years of dedication
and Playhouse leadership.
The award will be presented annually honoring
Playhouse actors and outstanding people within the
organization. Hundreds of volunteers are involved each
season in making the Playhouse a success.
In a ceremony last year at the Maxwell C. King
Center for the Performing Arts in Melbourne,
Hawkins–Smith was awarded an honorary doctorate
degree from Brevard Community College. Dr. James
Drake, who at the time was the president of the Cocoa–
based institution, made the presentation.
BCC received permission from the state system to
make the degree award to Hawkins–Smith, a former
BCC student who is now often referred to as the
“Drama Doctor” among Playhouse colleagues.
Here is the Playhouse’s “Broadway on Brevard”
schedule of entertainment for 2012–2013. Evening
shows are at 7:30 and matinees at 2 o’clock.
l “South Pacific,” Sept. 28 through Oct. 14. Thirteen
performances are set for this musical that explores the
theme of racial prejudice in several ways. The musical
premiered in 1949 and won the Pulitzer Prize for
Drama in 1950.
l “A Christmas Carol,” Nov. 16 through Dec. 2.
Thirteen shows of this classic are scheduled.
l “Build Me Up Buttercup, The Musical,” Feb. 1
through Feb. 17, with 13 performances set. “This is the
new ‘world premier’ of ‘Buttercup,’ which was written in
its entirely by composer, author, and lyricist Tony
Macaulay (a winter resident),” said Hawkins–Smith.
“We are super–excited about this show.”
Macaulay’s long list of hits includes “Baby, Now
That I’ve Found You,” “Don’t Give Up On Us Baby,”
“Last Night I Didn’t Get to Sleep At All,” “Love Grows
Where Rosemary Goes,” and “If I Get Home on
Christmas Day.”
l “Jesus Christ Superstar,” March 15 through
March 31, including an Easter Day performance. In all,
14 shows are scheduled. This is a rock opera by Andrew
Lloyd Webber, with lyrics by Tim Rice. The musical is
based loosely on the Gospels’ account of the last week of
Jesus’ life.
l “Big River: The Adventures of Huckleberry Finn,”
April 26 through May 12, with 13 shows on tap
including a Mother’s Day performance. “Big River” is
based on Mark Twain’s great 1884 novel. The show
features music in the bluegrass and country styles in
keeping with the setting of the novel.
l “1776,” July 4 through July 14, with 10 produc-
tions scheduled. The July 4 show is a special matinee
opening performance. The “1776” delegation is “coming
back and will feature a new set,” said Hawkins–Smith.
The story is based on the events surrounding the
signing of the Declaration of Independence.
The additional 2012–2013 “Broadway on Brevard”
performances include:
l Tad Allen in “An Afternoon with Abraham
Lincoln,” at 2 p.m. on Sunday, Oct. 28. “Brevard’s own
Tad Allen has portrayed Abe Lincoln for years, and he’s
performed all over the country,” said Hawkins–Smith.
“This show will tie in nicely as the presidential election
nears.”
l “Home for the Holidays,” at 7:30 p.m. on Friday,
Dec. 14, and 2 p.m. on Saturday, Dec. 15. This program
features holiday songs and entertainment. “This is our
second time with ‘Home for the Holidays,’ which
showcases Playhouse performers. The audience loved it
last year so are doing two shows this year.”
The list continues with: The Galmont Ballet’s “The
American Nutcracker;” the Space Coast Swing
Ensemble’s “Celebrating the Holidays;” a “Spring
Concert;” and former New York City singer Margaret
Cross in “I’ll Be Seeing You,” a 1940s cabaret show.
Cross now lives in Brevard County.
In January, the Playhouse with introduce outdoor
theater — “The Ryan Case” presented by Live In
Theater Productions. It’s a murder mystery “who done
it” walking tour in Cocoa Village. The dates will be
announced soon.
Written by Drama Desk Award nominee Carlo
D’Amore, “The Ryan Case is a historic case of an
unsolved murder on the streets of New York (1873) that
has found its way to Cocoa Village.”
D’Amore will be coming to Cocoa Village to conduct
the tour, Hawkins–Smith said. Up to 30 people will pay
a fee to be part of the tour to figure out the mystery.
Finally, the Playhouse’s “Stars of Tomorrow” 2012–
2013 schedule features these shows: “The Martian Who
Missed Christmas,” by Shirley Larson, at 7:30 p.m. on
Dec. 11; “A Military’s Mom’s Christmas Surprise,” also
by Larson, at 7:30 p.m. on Dec. 12; Disney’s “Winnie the
Pooh Kids,” at 7:30 p.m. on May 31 and June 1, and 2
p.m. on June 3; Disney’s “The Little Mermaid Jr.,” at
7:30 p.m. on June 7 and June 8, and 2 p.m. on June 9;
and “How to Succeed in Business Without Really
Trying,” at 7:30 p.m. on June 14 and June 15, and 2
p.m. on June 16.
The Playhouse’s annual “Friday FUNday” is at 1
p.m. on June 14.
The “Stars of Tomorrow” program is designed to help
develop the skills necessary to be successful in the
performing arts and to assist young performers in life–
management skills, said Hawkins–Smith. “These
performers represent the future of the Playhouse.”
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