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BBC’s Response to Culture, Media and Sport Commons Select Committee Enquiry into the Future of the BBC . Audience Information Pack. The UK public’s relationship with the BBC. Their usage of BBC services. - PowerPoint PPT Presentation
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BBC’s Response to Culture, Media and Sport Commons Select Committee Enquiryinto the Future of the BBC
Audience Information Pack
The UK public’s relationship with the BBCOver this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around19 hours on average
1. Their usage of BBC services
This is because of the high level of quality that the public associates with BBC programmes and services
2. Their views on the quality of BBC content
And it is also because of the extent of the trust that they have in BBC output
3. Their trust in the BBC
The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period
4. Their views on theBBC overall
Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC
5. Their views on the licence fee
Slide 2
The UK public’s relationship with the BBCOver this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around 19 hours on average
1. Their usage of BBC services
This is because of the high level of quality that the public associates with BBC programmes and services
2. Their views on the quality of BBC content
And it is also because of the extent of the trust that they have in BBC output
3. Their trust in the BBC
The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period
4. Their views on theBBC overall
Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC
5. Their views on the licence fee
Slide 4
The UK public’s usage of BBC servicesOver this Charter period, usage of the BBC has stayed strong and steady despite increasing media choice and decreasing share of revenues
• Almost all of the UK (96% of UK adults) uses the BBC each week, and these audiences spend a considerable amount of time with BBC services (around 19 hours per week, on average)
• The public consumes the BBC for substantial periods of time across multiple platforms:- Almost nine in ten people watch BBC TV overall each week. BBC One
reaches more people than any other channel in the UK irrespective of age, socio-economic group and location
- Two-thirds of all adults listen to BBC Radio each week- Half of all adults use BBC Online each week (62% of online adults), and it
is the only UK-owned website in the top ten most-used websites in the UK
BBC expenditure now accounts for around a quarter of total broadcast industry revenues in the UK
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120%
10%20%30%40%50%60%70%80%90%
100%
30% 29% 27% 26% 28% 28% 26% 26% 26% 27% 26% 27% 26% 25% 26%
Share of broadcast industry revenues, 1998-2012
BBC spend on TV and Radio Advertising (inc. commercial radio)Subscription Other
Slide 5
Notes: Figures for 2007-12 are taken from Ofcom's 2013 Communications Market Report. Figures for 2000-2006 are taken from Ofcom's 2008 CMR. Figures for 1998-2000 are taken from Ofcom's 2004 CMR. 'BBC' includes Ofcom's estimates for BBC expenditure on TV and Radio, based on figures reported by the BBC. 'Advertising' includes TV advertising revenues and Commercial Radio revenues. ‘Subscriptions’ includes Ofcom’s estimates of BSkyB and Virgin Media television subscriber revenue. ‘Other’ includes TV shopping, sponsorship, interactive (including premium rate telephony services), programme sales and S4C’s grant from the DCMSOfcom
Pan-BBC consumption has stayed broadly stable in recent years (measurement in this form began in 2009)
Slide 6Cross-Media Insight Survey (CMI) by GfK, c6,000 UK adults per quarter. Pan-BBC average weekly reach (15+ minutes); pan-BBC average time spent per user per week
2009/10 2010/11 2011/12 2012/130%
10%20%30%40%50%60%70%80%90%
100%
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:0024:0097% 97% 96% 96%
18:44 19:08 18:48 19:26
Average weekly reach %
Ave
rage
wee
kly
reac
h
Tim
e sp
ent
per
wee
k hh
:mm
BBC TV viewing has stayed strong and steady over this Charter period
Slide 7BARB, 4+. BBC TV average weekly reach (15+ minutes cons.); BBC TV average time spent per viewer per week
2007/08 2008/09 2009/10 2010/11 2011/12 2012/130%
10%20%30%40%50%60%70%80%90%
100%
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:0024:00
85% 84% 85% 86% 87% 86%
10:12 10:21 10:19 10:52 10:43 11:06
Average weekly reach %
Ave
rage
wee
kly
reac
h %
Tim
e sp
ent
per
wee
k hh
:mm
New
BARB
con
tract
The BBC TV portfolio overall continues to reach almost nine out of ten people in the UK each week
Slide 8BARB, 4+, average weekly reach (15+ minutes cons.), FY 12/13
86%74%
66%
45% 44%
Average weekly reach per portfolio %
While BBC One’s reach varies across different audiences, it is the channel that reaches most people in every group
4-6 7-10
11-1516-24
25-3435-4
445-54
55-6465+
ABC1C2DE
BAMEWhite
Scotlan
dWale
s
Northe
rn Irelan
d
London
South of
Englan
d
Midlands
North o
f Englan
d
47%56% 61% 59%
71%80%
87% 91% 93%
77% 78%
61%
80% 78% 82%75% 73%
80% 78% 78%
BBC 1 ITV Ch4
Slide 9
Average weekly reach of the channel among each audience group %
BARB, average weekly reach (15+ minutes cons.), FY 12/13
While the actual level varies, the BBC TV portfolio is the most watched on all TV platforms
Slide 10BARB, 4+, share FY 12/13 . Channel 4 portfolio includes S4C; Sky portfolio includes Flextech.Platform viewing based on TV sets
All individuals Freeview platform Sky platform Virgin platform Freesat platform
34% 41%26% 31% 40%
22%27%
18%21%
26%12%
15%
9%10%
14%6%
8%
4%5%
6%8%
3%
14%9%
1%82%93%
70%76%
87%Sky portfolio
Channel 5 portfo-lio
Channel 4 portfo-lio
ITV porfolio
BBC TV portfolio
Portfolio share per TV platform %
BBC Radio reach remains strong, though there has been a drop in the amount of listening, reflecting the platform overall
Slide 11RAJAR, 15+. BBC Radio average weekly reach (15+ minutes); BBC Radio average time spent per listener per week. Data run using Jan-Mar quarter of each FY, 12-month weight
2007/08 2008/09 2009/10 2010/11 2011/12 2012/130%
10%20%30%40%50%60%70%80%90%
100%
00:0002:0004:0006:0008:0010:0012:0014:0016:0018:0020:0022:0024:00
66% 66% 66% 67% 67% 67%
17:07 16:50 16:24 16:34 16:36 16:15
Average weekly reach %
Ave
rage
wee
kly
reac
h %
Tim
e sp
ent
per
wee
k hh
:mm
BBC Radio is listened to more than Commercial Radio though both reach around two-thirds of UK adults each week
Slide 12RAJAR, 15+. Average weekly reach (15+ minutes), time spent per listener per week, FY 12/13. Data run using Jan-Mar quarter, 12-month weight
67% 63%Average weekly reach %
Time spent per week per listener hh:mm
16:15 13:14The most listened toUK-wide radio stationThe most listened to digital radio station
Commercial Radio
Half of UK adults use BBC Online each week, and it is the only UK-owned website in the top ten most-used sites in the UK
Slide 13
12
5
34
6
89
7
10
Top ten most-visited websites in the UK50
% All UK adults
62% UK online
adults
Average weekly reach of BBC Online
0
5
10
15
20
25
30
milli
ons
2003 2004 2005 2012 20132006 2007 2008 2009 20112010
Adults using BBC Online each week over time in millions
Met
hodo
logy
ch
ange
Cross-Media Insight Survey (CMI) by GfK, c6,000 UK adults per quarter, Q3 2013, average weekly reach (3 mins+) of BBC Online. BMRB/TNS/GfK Expenditure and Food Survey 2002 to 2004; Opinions and Lifestyle survey 2005-2008; CMI 2008 onwards (small method change from Oct 2012)
comScore Media Metrix, UK 6+, November 2013 (desktop only)
44m
The BBC has experienced strong growth on new platforms
Slide 14
BBC apps downloads since launchBBC iStatsiStats Digital Analytix. App store download figures (to end Oct 2013)
of all BBC TV iPlayer requests now come from mobiles or tablets, up from 6% in 2010
BBC iPlayer TV and radio requests per month in millions
41%
Oct 2012
Browsers accessing BBC Online per week
11.5m
Oct 2013
17.7m
4.2m 8.8m
From mobiles
From tablets
Series1
97139
178213
261
mill
ions
Oct 2012 Oct 2013Oct 2010 Oct 2011Oct 2009
The BBC makes a key contribution to the wider news market
Slide 15Kantar Media for Ofcom, 2,628 users of news nowadays, ‘News consumption in the UK: research report’, published Sep 2013
1 provider only – BBC
1 other provider only
2 providers
3 providers
4 or more providers
However, around one in ten news consumers get news only from the BBC as most choose to use more
than one provider*
*provider = wholesale provider – classified as the company that provides the news for the given source (hence if a consumer uses both Sky News and commercial radio for news, this would be classed as one provider as Sky News provides the news for both)
Owing to rounding, data does not sum to 100
Ofcom data shows that people regard the BBC as their most important news
provider
BBC
ITN
Sky
News
News
Cor
p
DMGT
Trin
ity M
irror
Guar
dian
Me.
..
Tele
grap
h M.
..
North
ern
and.
..
Othe
r
Don'
t kno
w
None
53%
15%8%
3% 3% 1% 1% 1% 1%11%
1% 2%
In answering the question, respondents give the name of the one news source of greatest personal importance to them. Ofcom then categorises the responses into wholesale providers
Looking at all the sources of news you have said that you use, which one IS MOST IMPORTANT TO YOU
PERSONALLY?
2005/062006/072007/082008/092009/102010/112011/122012/13
211234 234 238 241 225 239 256
BBC Global News services reach around a quarter of a million people around the world per week
Slide 16The Global Audience Estimate (GAE) measures the combined reach of the BBC’s international services – BBC World Service, BBC World News and bbc.com/news – across the world
BBC Global News any platform reach per week in millions
milli
ons
The UK public’s relationship with the BBCOver this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around 19 hours on average
1. Their usage of BBC services
This is because of the high level of quality that the public associates with BBC programmes and services
2. Their views on the quality of BBC content
And it is also because of the extent of the trust that they have in BBC output
3. Their trust in the BBC
The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period
4. Their views on theBBC overall
Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC
5. Their views on the licence fee
Slide 18
The UK public’s views on the quality of BBC content The public’s high usage of the BBC is directly connected to their high appreciation of the quality and impact of BBC content
• Data from Ofcom shows that BBC One and BBC Two are rated as higher quality than the other public service broadcaster (PSB) channels
• The BBC also emerges as a global leader on quality – in a recent international survey of 14 countries, BBC One was rated highest out of 66 major TV channels
• The BBC has a considerable impact across all parts of its mission to Inform, Educate and Entertain
• That said, the BBC continues to focus on increasing the distinctiveness of content and catering for the nations, regions and communities of the UK where BBC scores are not ahead of other broadcasters’
• The UK public values a wide range of genres from the BBC
Ofcom’s data shows that BBC channels are rated as higher quality than the other public service broadcaster channels
Slide 19Ofcom, PSB Annual Report, 2013. Data collected by BDRC Continental, Mar-Dec 2012, self-reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361
BBC One BBC Two ITV Ch4 Ch5
81% 79%68% 66%
48%
% 7
-10
out o
f 10
% of viewers saying channel shows well-made, high quality programmes
International research shows that the UK is a leader on overall TV quality, with BBC One receiving the highest quality score
Slide 20Populus for the BBC, 14 countries, 500 adults per country rated the quality of each of the biggest TV channels in their country, Oct 2013
79%71%
Dark blue = Publicly-funded channelLight blue = Commercially-funded channel
Out of 66 channels in 14 countries, BBC One receives the highest quality score of all, with BBC Two ranked thirdPerceptions of TV channel quality rated by respondents in
the country% Very / fairly good quality
To what extent do you think the quality of programmes on the following television channels in [INSERT COUNTRY NAME] is good or poor?
60%
43% 41%
% A
gree21%
Inform: the BBC is the UK’s major news provider
Slide 21BARB, Jan-Jun 2013YouGov for BBC, May 2010. Based on those who watched coverage of each respective broadcaster
BBC News is an active choice among the UK population
TV news minutes broadcast
73%
TV news viewing
BBC News helps citizens understand big issues
Election 2010 coverage improved my understanding of the issues:
% of viewers to the provider
BARB, Election Night (3 min+ reach cons.), Royal Wedding and Euros (average audience). BARB Olympics 15+ minute cumulative reach; Ipsos MORI 2012
While news consumers use c4-5 different sources of news on average, they choose the BBC for national moments
BBC One coverage on Election Night 2010 reached 15m
people – 2x higher than ITV
18.7m watched the 2011 Royal Wedding ceremony on BBC One
– 3x higher than ITV
91% of the UK watched the 2012 Olympics on BBC TV
96% felt the BBC’s coverage met or exceeded
their expectations
12.3m watched the 2012 Euros Final on BBC One
– 6x higher than ITV
Educate: the BBC’s educational mission has real impact
Slide 22
BBC content helps people learn in a variety of ways
Ofcom PSB Annual Report, 2013. Data collected by BDRC Continental, Mar-Dec 2012, self-reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361
Pulse by GfK for BBC. 777 UK adults who used iPlayer on a computer in the last 3 months. Oct 2013; TNS for BBC. 1,038 adults, Dec 2007. BARB 4+ cumulative reach; Dax/iStats; Retail Week Oct 2013
BBC services encourage people to take up new digital skills
iPlayer users say iPlayer is a reason they got home broadband
internet users said one of the main reasons they went online was because of bbc.co.uk
1 in 10
1 in 8
Ofcom data shows that more viewers say they find programmes to make them stop
and think on the BBC
Series1
69% 62% 56%40%
31%
% 7
-10
out o
f 10
% of viewers saying channel shows programmes that make me stop and think
The Shakespeare Unlocked season reached over 14m
people
Bitesize (BBC’s online study support resource for school-age students in the UK) : 1.6m average weekly unique
UK browsers
John Lewis’ sales of food mixers rose 62% and cake cooling racks by 70% during The Great British Bake
Off
Slide 23
,;
Ofcom data shows that more viewers say they find programmes they want to watch on
BBC channels
Series1
69% 67% 63% 60%48%
% 7
-10
out o
f 10
Ofcom PSB Annual Report, 2013. Data collected by BDRC Continental, Mar-Dec 2012, self-reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361 . BARB, 4+, average audience / Glastonbury 3 min+ cumulative reach
BARB, 4+, average monthly reach 15+ mins (cons.), Sep-Nov 2013, first-runs only, BARB Entertainment genre (excludes comedy sub-genres). Channel examples: average audience
% of viewers saying channel shows programmes I want to watch
Entertain: the BBC makes content viewers find highly engaging
Entertainment shows are among the top-performing programmes on each BBC TV channel
The BBC brings audiences together for different
forms of entertainment
67% of the UK watch
entertainment content on BBC TV in a month
Top Gear: series average
audience 5.3m
Russell Howard’s Good News:
series average audience
0.9m
12.8m people in the UK watched the 50th anniversary episode of Doctor Who
Only Connect: series average
audience 0.9 m
Strictly Come Dancing:
series average audience 10.8m
9.5m people in the UK watched series 3 of Miranda, and 11.5m watched the Boxing Day 2012 episode
33% (19.0m) of the UK watched Glastonbury ‘13 on BBC TV
The BBC continues to focus on increasing the distinctiveness of content
Slide 24
Series1
59% 58% 56%47%
35%
% 7
-10
out o
f 10
% of viewers saying channel shows programmeswith new ideas / different approaches
Ofcom data shows that BBC channels are not ahead of other PSBs on distinctiveness
of content
However, improvements are being made
% of BBC TV programmes viewers rate as being fresh and new (BBC measure of distinctiveness)
Not measured in this form prior to 2010
Series1
68% 71%
2010/11 2012/13
Pulse by GfK for the BBC. c20,000 UK adults 16+ on panelOfcom, PSB Annual Report, 2013. Data collected by BDRC Continental, Mar-Dec 2012, self-reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361
% A
gree
Series1
57% 56%
42%36%
26%
% 7
-10
out o
f 10
And the BBC continues to focus on how it caters for the nations, regions and communities of the UK
% of viewers saying channel portrays my region fairly to the rest of the UK
Ofcom data shows that BBC channels are not well ahead of the other PSBs on portrayal
Series1
58% 58% 55%46%
31%
% of viewers saying channel shows different kinds of cultures within the UK
Slide 25Ofcom, PSB Annual Report, 2013. Data collected by BDRC Continental, Mar-Dec 2012, self-reported viewers of the channel: BBC One 1,683; BBC Two 684; ITV 1,214; C4 676; C5 361
4.9
-1.5
1.5
-1.6-0.4
-2.2-3.9
-0.5-1.7
-6.8
5.2
0.5 0.5
-1.9-0.9
-1.9 -2.4-1.4 -1.6
-5.8
5.4
0.8 0.3
-1.0 -1.5 -1.8 -1.6 -1.8 -2.5
-6.7
2010/11 2011/12 2012/13
Some improvement is being made – BBC TV share in Scotland, Wales and the North West is moving closer to the UK average
Slide 26BARB, 4+, financial yearsBBC Accountability and Reputation Tracker by Kantar Media
Wales Scotland Northern Ireland
South Midlands London North West
North sub-regions
Nations and regions BBC TV share compared with the UK averageChart shows share gap: BBC TV share in each nation/region minus BBC TV share in the UK overall
Yorks & Humb
North East
In the North West people’s perceptions of BBC portrayal of their region now match
the UK average
North
News
UK dram
aUK s
oaps
UK seri
ous f
actua
lUK c
omed
yUK e
nterta
inmen
tUK f
actua
l ent
Sport
Overse
as pro
gra...
Loca
l prog
rammes
UK pan
el sh
ows
FilmUK c
hildre
n's
Music
12 1210 9 8 8 7 7 6 5 5 5 4 3
9 Among parents
From both a consumer and citizen perspective, people want a variety of genres on BBC TV
The UK public values a wide range of genres from the BBC
Ipsos MORI for the BBC, 2,118 UK adults 15+, June 2013. Consumer value: Please divide these 100 points between the types of programmes you and your household watch on BBC TV based on the amount you value watching them
Among parents
Consumer value
Points allocatedRespondents divided 100 points between genres based on how much they / their household value them from BBC TV
Citizen valueMean scoreRespondents rated each genre out of 10 based on how much they value each from BBC TV for the benefit of society
7.6
6.0
4.7
6.8
5.9
5.7
5.3
6.4
4.3
7.1
5.4
5.9
5.46.
7
5.8
Citizen value: Thinking about the good of society as a whole, how important do you feel it is that the BBC broadcasts each type of programme? (Scale: 1 = not important at all; 10 = extremely important)Slide 27
The UK public’s relationship with the BBCOver this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around 19 hours on average
1. Their usage of BBC services
This is because of the high level of quality that the public associates with BBC programmes and services
2. Their views on the quality of BBC content
And it is also because of the extent of the trust that they have in BBC output
3. Their trust in the BBC
The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period
4. Their views on theBBC overall
Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC
5. Their views on the licence fee
Slide 29
The UK public’s trust in the BBCHigh usage of the BBC is also linked to the public’s trust in BBC output
• Levels of trust in the BBC dropped in the autumn of 2012 with the events around Jimmy Savile and Newsnight
• In 2013 scores have been moving closer to the levels they were at earlier in 2012, though recovery is not yet complete
• Public trust in the BBC has been rising over the longer term. This means that levels of trust, despite the recent fall, are higher now than they were in 2004
• The BBC remains by far the most trusted news source in the UK and is also seen as the most impartial news provider
Jun 2012Jul 2012
Sep 2012Oct 2012
Jan 2013Apr 2013
May 2013Aug 2013
Nov 2013
Levels of trust in the BBC dropped in the autumn of 2012 with the events around Jimmy Savile and Newsnight. There has been improvement in 2013, though recovery is not yet complete
6.7
6.0
6.4 6.
2
Slide 30BBC Accountability and Reputation Tracker by Kantar Media, c1,000 UK adults per month
Olympics fortnight
Severance pay
Jubilee weekend
PAC* session
*Public Accounts Committee
Savile coverage
Newsnightapology
Pollard Report
Transcripts released
Stuart Hall guilty
6.56.
2
6.5
6.7
6.7
6.8 6.
2
6.5 6.
46.2
6.4
6.3
I trust the BBC - mean score / 101 = strongly disagree; 10 = strongly agree
General impression of the BBC - mean score / 101 = extremely unfavourable; 10 = extremely favourable
7.0
7.0
7.1
7.3 6.
96.9
6.9
7.1
7.2 6.
96.9
7.0
7.0
7.0
6.9 6.
86.9
6.4
7.1
6.3
Apr-Ju
n 04
Jul-Se
p 04
Oct-Dec
04
Jan-Mar
05
Apr-Ju
n 05
Jul-Se
p 05
Oct-Dec
05
Jan-Mar
06
Apr-Ju
n 06
Jul-Se
p 06
Oct-Dec
06
Jan-Mar
07
Apr-Ju
n 07
Jul-Se
p 07
Oct-Dec
07
Jan-Mar
08
Apr-Ju
n 08
Jul-Se
p 08
Oct-Dec
08
Jan-Mar
09
Apr-Ju
n 09
Jul-Se
p 09
Oct-Dec
09
Jan-Mar
10
Apr-Ju
n 10
Jul-Se
p 10
Oct-Dec
10
Jan-Mar
2011
Apr-Ju
n 201
1
Jul-Se
p 201
1
Oct-Dec
2011
Jan-Mar
2012
April-
Jun 20
12
Jul-Se
p 201
2
Oct-Dec
2012
Jan-Mar
2013
Apr-Ju
n 201
3
Jul-Se
p 201
3
Oct-Nov
2013
55.25.45.65.8
66.26.46.66.8
77.2
Slide 31BBC Accountability and Reputation Tracker by Kantar Media, c700 UK adults per quarter until Oct 2010, c1,000 per month from Nov 2010
People’s trust in the BBC has been rising over the long term. Current figures are higher than 2004
Queen / faked
competitions
07-10/07
Mea
n sc
ore
/10 General impression of BBC
I trust the BBC
Gaza Appea
l01/09
PQF 6Musi
c01/10
JimmySavile10/12
Ross/Brand10/08 I trust the BBC - mean score / 10
1 = strongly disagree; 10 = strongly agree
General impression of the BBC - mean score / 101 = extremely unfavourable; 10 = extremely favourable
58%
14%6% 2% 2% 1% 1% 1% 1% 1% 1% 1% 4% 3% 6%
In comparison with other news providers, the BBC remains by far the most trusted source of news in the UK
Slide 32Ipsos MORI for the BBC, UK adults 16+ who follow the news (1,873), Feb 2013 Newspaper titles include the Sunday editions
Of all the news sources (TV broadcaster, radio, newspaper, magazine or website), which ONE source are you most likely to turn to for news you
trust the most? Open-ended
Other Don’t know NoneNews
Othe
r
Don't
know
None
49%
14%6% 3% 2% 1% 1% 1% 1% 1% 1% 1% 1% 5% 6% 8%
And the BBC is the news source people turn to for impartial news coverage
Slide 33
Of all the news sources (TV broadcaster, radio, newspaper, magazine or website), which ONE source are you most likely to turn to if you want
impartial news coverage? Open-ended
Ipsos MORI for the BBC, UK adults 16+ who follow the news (1,873), Feb 2013Newspaper titles include the Sunday editions
NewsOther Don’t know None
BBC
News
ITV N
ews
Chan
nel 4
New
sTh
e Fina
ncial
T...
The I
ndep
ende
ntCo
mm
ercia
l rad
ioCh
anne
l 5 N
ews
Sky N
ews
The G
uard
ianTh
e Tim
esTh
e Dail
y Tele
g...
The M
etro
Goog
le Ne
wsMS
N Ne
wsYa
hoo N
ews
The D
aily E
xpre
ssTh
e Dail
y Mail
The M
irror
The P
eople
Twitt
erFa
cebo
okTh
e Sun
The D
aily S
tar
6.8 6.4 6.2 5.8 5.7 5.6 5.6 5.6 5.5 5.4 5.3 5.2 5.2 4.9 4.8 4.4 4.3 4.2 4.2 4.0 3.9 3.7 3.7
When people rate different news providers in turn, broadcasters and broadsheet newspapers receive the highest scores for impartiality
Slide 34
How biased or impartial do you think each of the following news sources is?
Mean score / 10: 1 = very biased; 10 = very impartial
Ipsos MORI for the BBC, UK adults 16+ who follow news (half sample answering about impartiality: 919). Newspaper titles include the Sunday editions
BroadcasterBroadsheet newspaperMid-market newspaperTabloid newspaperNews aggregatorSocial network
Slide 35
The vast majority of the public think that it is of real importance for the BBC to be independent from the Government of the day
Column15%6%
34%
53% Very importantFairly importantNot very importantNot at all importantDon't know
How important, if at all, do you think it is that the BBC is independent from the
Government of the day? TNS for the BBC, 1,030 UK adults 16+, Aug 2010
87%
11%
ImportantUnimportant
The UK public’s relationship with the BBCOver this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around 19 hours on average
1. Their usage of BBC services
This is because of the high level of quality that the public associates with BBC programmes and services
2. Their views on the quality of BBC content
And it is also because of the extent of the trust that they have in BBC output
3. Their trust in the BBC
The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period
4. Their views on theBBC overall
Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC
5. Their views on the licence fee
Slide 37
The UK public’s views on the BBC overallThe time people spend with the BBC, coupled with their appreciation of the content, has meant that public support for the BBC has risen over this Charter period
• The public has a very positive view of the BBC overall and gives the BBC a 7 out of 10, on average. This has stayed broadly steady over the last year and has been rising over this Charter period
• Compared with 2007/08 and despite greater media choice today, more people now feel:- the BBC maintains high standards of quality- the BBC is a great ambassador for the UK- the BBC helps people make up their minds about issues of the day- glad the BBC exists
• Four in five people would miss the BBC if it no longer existed
17%3% 2% 3%
18%33% 37%
5%
38%27%
13% 10%
32%46%
18%3%
9% 9% 10%
8%
7%8%
9%
5%13%
15%10%
18%7%
19%4%
8% 12% 11%
10%
7%6%
14%
6% 9%
12%14%
8% 9%
18%
16% 27%30% 34%
30%18% 15%
40%
18% 21%31% 38%
18%20% 30%59% 53% 46% 42% 35% 33% 33% 32% 31% 30% 30% 28% 23% 17% 15%
High approvers (8-10)
Approvers (6-7)
Neutral (5)
Low approvers (1-4)
Don't know/ No opinion
The public has a very positive view of the BBC, giving a score of 7 out of 10, on average. This has stayed steady over the last year
Slide 38BBC Accountability and Reputation Tracker by Kantar Media, Jan – Nov 2013, 11,177 UK adults 16+.General impression scale: 1 = extremely unfavourable; 10 = extremely favourable
General impression of broadcasters and organisationsMean Score 7.0 7.2 6.6 5.77.28.1 6.7 6.07.26.97.4 6.9 6.6 6.56.4% Approvers 76% 48% 66
%45%49%75% 72% 41%51%65%80% 76% 51% 37%61%
General im-pression of the
BBC
I am glad the BBC exists
BBC maintains high standards of
quality
BBC is a great ambassador for
UK to world
BBC helps people understand and make up their mind on issues
6.6 6.9 6.3 6.5 5.97.0 7.6 7.1 7.3
6.6
2007/08 2012/13
Public perceptions of the BBC have improved over this Charter period
Slide 39Kantar for the BBC, Pan-BBC Tracking Study and BBC Brand and Reputation Tracker, UK adults2007/08: sample sizes: 10,312 General impression; high standards of quality; 4,284 Glad the BBC exists, BBC helps people understand; 4,212 BBC is a great ambassador
2012/13: sample sizes: 12,236 General impression; high standards of quality; 6,140 Glad the BBC exists, BBC is a great ambassador; 6,096 BBC helps people understand
Mean score / 101 = extremely unfavourable; 10 = extremely favourable (general impression)
1 = strongly disagree; 10 = strongly agree (other statements)
Mea
n sc
ore
/ 10
Four out of five people would miss the BBC if it was no longer there
Slide 40NatCen Social Research for BBC Trust, 2,609 UK adults16+, Jan-Feb 2013
BBC ITV Ch4 Sky Ch5
80%70% 64%
46% 44%
% A
gree
% who would miss each broadcaster if it no longer existed
The public strongly supports the BBC’s mission and backs the BBC taking creative risks
Slide 41Ipsos MORI for the BBC, 1,024 UK adults 15+, Aug 2010
Inform
, edu
cate
an...
Taste
s and
inter
...
All kind
s of v
iews a
...
Fresh
and n
ew i...
Creativ
ity
Not be
afrai
d to s
h...
0.01 0.01 0.04 0.02 0.030.11
0.04 0.05 0.04 0.08 0.09
0.130.350.49 0.4
0.49 0.470.42
0.580.43 0.5 0.4 0.38 0.3
0.01 0.02
Strongly agree
Tend to agree
Neither agree nor disagree
Tend to disagree
Strongly disagree
Don't know
AgreeDisagree
The BBC’s programmes and services should inform, educate and entertain
people
The BBC should air all kinds of
views and opinions, even if
some people find them
challenging
The BBC should encourage
creativity, new talent and
innovation, even if some people might
take offence
The BBC should provide something that suits different people’s tastes and
interests, even if not everything is of
interest to me personally
The BBC should try out new and fresh ideas for
programmes and services even if not everything they try always
works well
The BBC should not be afraid to show material
that some people might find offensive
89% 2%
93% 1%
91% 2%
85%4%
90% 4%
72%
13%
The UK public’s relationship with the BBCOver this Charter period, usage of the BBC has remained very high: almost all of the UK uses the BBC each week, for around 19 hours on average
1. Their usage of BBC services
This is because of the high level of quality that the public associates with BBC programmes and services
2. Their views on the quality of BBC content
And it is also because of the extent of the trust that they have in BBC output
3. Their trust in the BBC
The time people spend with the BBC, coupled with their appreciation of the content, has meant that support for the BBC has risen over this Charter period
4. Their views on theBBC overall
Likewise, while no form of taxation is universally popular, there has also been an increase in public backing for the licence fee as the means of funding the BBC
5. Their views on the licence fee
Slide 43
The UK public’s views on the licence feeWhile no form of taxation is universally popular, long term polling (using the same question in each wave) shows that there has been an increase in public backing for the licence fee over this Charter period
• 47% of the UK overall now back the licence fee – making it the method of funding the BBC with the single most support (compared with 27% for advertising and 22% for subscription)
• Support is higher now than it was in 2004 when 31% backed the licence fee (and higher than twenty years ago)
• Public perceptions of the value for money of the BBC have also been rising
• The household cost in real terms today, the range of services now and continued high levels of usage of the BBC all help to raise public support for the BBC and for the licence fee
Long term polling using the same question shows that there has been an increase in public backing for the licence fee since 2004
Slide 442004: ICM, 1,037 UK adults 18+; 2009: ICM, 1,001 GB adults 18+; 2011: ICM, 1,034 UK adults 18+; 2012: Ipsos MORI, 2,078 adults 15+; 2013: Ipsos MORI, 1,034 UK adults 18+. All telephone surveys except Ipsos MORI 2012, which was face-to-face
1-3 Nov
Which of the following would you like to see as the main source of BBC funding?
2004 2009 2011 2012 2013
36% 30% 21% 25% 22%
31% 24%23% 21% 27%
31% 43% 51% 47% 47%
Don't knowA subscription-only service paid by those who want to receive BBC programmes
Slide 45
The licence fee is the top choice for funding the BBC across all ages, socio-economic groups and types of TV ownership
Total 18-24 25-34 35-44 45-54 55-64 65+ ABC1 C2DE Freeview Sky Virgin
47% 47% 49%41% 43%
49% 52% 52%
40%
52%
41%47%
A licence fee by everyone with a TV Advertising Subscription
Which of the following would you like to see as the main source of BBC funding?
Ipsos MORI for the BBC, 1,031 UK adults 18+, Nov 2013
6%6%
13%
27%
48%Not sure
The licence fee should be dropped and replaced with a mixture of advertis-ing and subscriptions, like Sky
The licence fee should be dropped, and BBC’s main source of income should be subscriptions, so that only people who want the BBC should pay for it – but there should still be no advertising breaks
The licence fee should be dropped and the main source of BBC income should be advertising, like ITV
The licence fee should remain, so the BBC is free from commercial pressure and doesn’t have to interrupt programmes with advertising breaks
Recent polling by YouGov also shows that the licence fee is the means of funding the BBC with the single most support, backed by c50% of the public
Slide 46YouGov for Prospect, 1,712 GB adults 18+, Feb 2013
Which of these statements about the BBC comes closest to your view?
When scored on a scale from 1 to 10, public perceptions of the value for money of the BBC have shown an increase
Slide 47
2007/08 2008/09 2009/10 2010/11 2011/12 2012/134.00
4.25
4.50
4.75
5.00
5.25
5.50
5.75
6.00
4.9 4.9 5.0
5.3
5.75.9
Mea
n sc
ore
/ 10
Surv
ey c
hang
e No
v 20
10
Value for money of the BBCMean score /10: 1 = extremely poor; 10 = extremely good
BBC Accountability and Reputation Tracker by Kantar Media, 700 UK adults per month until Oct 2010,1,000 per month from Nov 2010
The BBC Trust also asks the public for their perceptions of value for money on a four-point scale. On the four-point scale, perceptions have stayed steady
The household cost today, the range of services now and high usage all help to raise public support for the BBC and licence fee
Slide 48BARB 4+, RAJAR 15+, CMI 16+
• £147.44 per household (in 2013 prices)• 0.25% of GDP• c40% of broadcast revenues
• £145.50 per household• 0.23% of GDP• c25% of broadcast revenues
Limited competition: 46% share of TV and radio
Extraordinary competition:
42% share of TV and radio
19.8 hours per person per week 21.3 hours per person per week(1)
NATIONS RADIO
NATIONS RADIO
20 years ago Today
Notes: (1) Figure comparable to 1994 methodology and sources so differs from source used on slide 6
End
Slide 49