BBC iPlayer stats for February 2010

8/14/2019 BBC iPlayer stats for February 2010

http://slidepdf.com/reader/full/bbc-iplayer-stats-for-february-2010 1/19

1

Please refer to slide 6 for guide footnotes

Monthly Performance Pack

February 2010

Dan Maynard, Publicist, BBC iPlayerBBC Marketing, Communications & AudiencesT. 020 8008 5294 | M. 07912 583654 | [email protected]

mailto:[email protected]

mailto:[email protected]



2


Monthly summary – February 2010

• February was another very strong month for BBC iPlayer, with new records set for averagedaily figures for both TV and radio – however, because it is a shorter month (28 days) this isslightly masked in some monthly total numbers.

• In total there were 116 million requests across all platforms (both online platforms anddevices and BBC iPlayer on Virgin Media TV combined), with a record of 3.5 millionrequests per day.

• The EastEnders Live event drove particularly high TV figures in the week of 15-21 February,making this the strongest week on record.

• Requests from Nintendo Wii consoles continue to grow (5% of TV requests), and iPhones arenow also matching this.

Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, butremains strongly under-55 in terms of age, which is younger than the typical TV viewer orradio listener’s profile.

• On-demand makes up the great majority of TV programme requests (in February only 8% of requests were for live simulcast streams), however over two-thirds of requests for radiostreams are for live programmes, as opposed to on-demand catch-up listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, althoughthere is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used

far more in daytime than traditional radio listening, which peaks at breakfast-time.



3


IndexPage

Overview for BBC iPlayer across all platforms 4

Monthly requests 7

Average daily requests 8

Average daily users 9

Weekly requests 10

Weekly users 11

Minutes per user per week 12

Top TV programmes 13

Top radio programmes 14

Live vs on-demand 15

Use of iPlayer for TV by time of day 16

Use of iPlayer for radio by time of day 17

Profile of iPlayer users 18

Glossary 19



4


Total Monthly BBC iPlayer Requests across all platformsIncludes Virgin Media

M i l l i o n s o f r e q u e s t s

16.1 18.426.8 23.6 25.4 24.7 25.7 25.5 26.5 26.1 29.3 28.2 32.3 29.9

30.836.0

36.7 37.2 39.1 36.5

44.9 43.3 44.553.2

59.6 65.268.2 68.7

14.7

14.1

14.8 15.316.2

14.8

16.7 15.816.3

18.1

18.520.8

19.817.8

61.5

68.5

78.3 76.080.7

76.1

87.3 84.6 87.397.4

107.4114.2

120.3116.4

Jan 09 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan 10 Feb

Virgin Media BBC iPlayer TV requests

Online BBC iPlayer TV requests

Online BBC iPlayer radio requests

In total the BBC iPlayer received 116 million requests for programmes across all platforms in

February, including both online platforms and devices, and BBC iPlayer on Virgin Media TV.



5


Requests for TV programmes by device typeIncludes BBC iPlayer on Virgin Media data

% of requests

BBC iPlayer requests via iPhones are now being measured again, and made up 4% of allrequests for TV programmes in February. Requests via the Wii increased again in February,both in absolute terms and as a percentage, while requests on other platforms droppedslightly due to February being a short month.

NB: iPhone data missing over 10 Nov – 02 Feb due to technical problems

36.4 35.1 33.740.6

46.951.5 52.9 50.7

4.2 3.9 4.1

5.1

5.96.3 6.5

6.3

3.6 3.5 3.3

3.7

2.13.1

0.5 0.5 3.8

3.4

3.85

5.5 4.90.7

2.02.8 3.2

16.715.8

16.3

18.1

18.520.8

19.8 17.8

J u l 0 9

A u g

S e p 0 9

O c t

N o v

D e c

J a n 1 0

F e b

Virgin Media

Wii

PS3

Mobile

iPhone/iTouch

Mac

PC

Number of requests(millions)

59 59 55 57 60 60 60 59

7 77 7 8 7 7

7

6 65 5 3 46 5 5 6 6 6

1 2 3 4

27 27 26 25 24 24 22 21

J u l 0 9

A u g

S e p 0 9

O c t

N o v

D e c

J a n 1 0

F e b

Virgin Media data arrives later than online stats, therefore the remainder of this reportis only for the online BBC iPlayer, available via computer / mobile / games consoles.



6


Notes on figures in this report

These notes apply to pages 7 to 19 in this pack and should be included as footnotes asrelevant when quoting any of these figures. A glossary is on page 20.

• This data is collected via a BBC internal data warehouse (BBC iStats). The methodology

adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exceptionthat the BBC data is based on a 25% sample of users and not 100%. The BBC are workingtowards 100% sample over the coming months

• In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8are not comparable. There may be further changes in the data in future releases as wecontinue to refine the methodology

• Please quote the source of these figures as “BBC iStats”

• Unless specified otherwise, figures include requests for both on-demand catch-up (streamsand downloads), or views of live simulcasts. We cannot report download playback due todata privacy restrictions

• All data is for the UK only and excludes listening outside the UK

• This data includes requests via the BBC iPlayer on any BBC website – whether on a

programme, channel or station page, via the pop-out console, or on the BBC iPlayer websiteitself

• None of the data on following pages is for the BBC iPlayer on Virgin Media’s TVservice - all is for the online BBC iPlayer, available via computer / mobile / games consoles

• This report does not include requests for web-only content (such as online news or sportcoverage) – only requests for full-length programmes which have been transmitted on

a TV channel or radio station



7


30.836.0 36.7 37.1 39.1 36.5

44.9 43.3 44.5

53.259.6

65.2 68.2 68.7

16.1

18.4

26.8 23.625.4

24.7

25.725.5

26.5

26.1

29.3

28.232.3 29.9

46.8

54.4

63.560.8

64.561.3

70.668.8

71.0

79.3

89.0

93.4

100.598.7

0

20

40

60

80

100

120

Jan 09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan 10 Feb

M o n t h l y R e q u e s t s ( m i l l i o n

s

Radio Requests

TV Requests

Monthly BBC iPlayer Online Requests

The month of February 2010 saw BBC iPlayer receive a total of 98.7m requests for TVand radio programmes - with 29.9m requests for audio and a record 68.7m requestsfor TV content.



8


1.141.29

1.18 1.24 1.26 1.221.45 1.40 1.48

1.702.00 2.10

2.202.50

0.60

0.66 0.86 0.79 0.82 0.82

0.83 0.820.88

0.80

1.00 0.90

1.00

1.10

1.73

1.942.05 2.02

2.08 2.04

2.282.22

2.37

2.60

2.903.00

3.20

3.50

0

1

2

3

4

Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb

A v

e r a g e D a i l y R e q u e s t s ( m i l l i o n s

Radio Requests

TV Requests

In February 2010, BBC iPlayer received a record 3.5m requests per day on average, withnew benchmarks set for both TV (2.5m average) and radio (1.1m average).

Average Daily BBC iPlayer Requests



9


Average Daily BBC iPlayer Users

February 2010 saw another record-breaking average of 1.4 million users per day -1m users only of TV content, 0.3m for only radio content, and 60k users of both media.

0.480.54 0.51 0.53 0.54 0.53

0.60 0.570.64

0.74

0.86 0.88 0.910.990.03

0.030.03

0.03 0.03 0.03

0.04

0.04

0.04

0.050.05

0.05

0.06

0.26

0.270.26 0.24 0.24 0.25

0.260.27

0.28

0.27

0.3 0.290.32

0.32

0.03

0.77

0.840.81 0.80 0.80 0.80

0.900.87

0.96

1.05

1.21 1.22

1.29

1.37

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

Jan-09 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan-10 Feb

U s e r a g e n t s ( m i l l i o n s

Users of Radio Only

Users of Both

Users of TV Only



10


10.99.7 10.1 10.7 11.0 11.2

10.2

13.7 14.0

13.2 12.9

14.015.0 14.8 15.1 14.4 13.9

17.315.8

14.8 14.4 15.116.5 16.7

18.9

16.7

5.86.4

6.5 6.0 5.7 5.8

5.3

6.1 6.46.7

6.4

6.87.0 6.8 6.8 7.7

4.9

5.0 8.07.9

7.17.4

7.5 7.4

7.4

7.6

16.716.1

16.6 16.7 16.7 17.0

15.6

19.820.4

19.9

19.3

20.7

21.9 21.6 21.9 22.0

18.7

22.3

23.8

22.7

21.5

22.5

24.0 24.1

26.3

24.3

0

5

10

15

20

25

30

3 1 A u g

0 7 S e p

1 4 S e p

2 1 S e p

2 8 S e p

0 5 O c t

1 2 O c t

1 9 O c t

2 6 O c t

0 2 N o v

0 9 N o v

1 6 N o v

2 3 N o v

3 0 N o v

0 7 D e c

1 4 D e c

2 1 D e c

2 8 D e c

0 4 J a n

1 1 J a n

1 8 J a n

2 5 J a n

0 1 F e b

0 8 F e b

1 5 F e b

2 2 F e b

W e e k l y R e q u e s t s ( m )

Radio Requests

TV Requests

Weekly BBC iPlayer Requests - latest 6 months

The week commencing 15th February saw the highest number of weekly requests on record(26.3m), driven by requests for TV content which were boosted by the EastEnders Live event.

* Technical problems - the data measurement systems failed over 10:00-20:00 on Sunday October18th, so while users successfully received programmes, we did not record their usage of iPlayer.

*

C h r i s t m a s w e e k



11


2.82.5 2.6 2.8 2.8 2.8 2.6

4.13.5 3.3 3.3

3.7 3.6 3.6 3.7 3.5 3.54.1

3.7 3.93.5 3.7 3.9 3.9

4.33.9

0.30.3 0.3

0.3 0.3 0.30.3

0.4

0.40.4 0.4

0.4 0.4 0.4 0.40.5 0.4

0.4

0.50.5

0.40.4

0.4 0.40.5

0.5

1.11.2

1.3 1.1 1.1 1.01.0

1.3

1.1 1.3 1.1

1.2 1.21.1

1.1 1.5

0.9

0.9 1.51.4

1.1

1.21.2 1.2

1.2

1.2

4.24.0

4.2 4.2 4.2 4.23.9

5.8

4.9 5.04.8

5.2 5.2 5.2 5.25.4

4.8

5.45.7

5.9

5.05.3

5.5 5.5

5.95.6

0

1

2

3

4

5

6

7

3 1 A u g

0 7 S e p

1 4 S e p

2 1 S e p

2 8 S e p

0 5 O c t

1 2 O c t

1 9 O c t

2 6 O c t

0 2 N o v

0 9 N o v

1 6 N o v

2 3 N o v

3 0 N o v

0 7 D e c

1 4 D e c

2 1 D e c

2 8 D e c

0 4 J a n

1 1 J a n

1 8 J a n

2 5 J a n

0 1 F e b

0 8 F e b

1 5 F e b

2 2 F e b

U s e r a g e n t s ( m )

Users of Radio Only

Users of Both

Users of TV Only

Weekly BBC iPlayer Users – latest 6 months

Weekly user numbers in February peaked in w/c 15th at 5.9m, equalling the record of w/c 11th January. TV users also set a new record in the same week, of 4.3m users.

*

* Technical problems



12


Requests and average minutes per user per week

On a weekly basis, each user requesting TV content on BBC iPlayer is requesting 3.5programmes, and streaming around 60 minutes of content. Each weekly user of radiocontent is requesting just over 4 programmes, and is streaming around 2 hours 40

minutes of radio content.

0

20

40

60

80

100

120

140

160

180

200

0 7 S e p

1 4 S e p

2 1 S e p

2 8 S e p

0 5 O c t

1 2 O c t

1 9 O c t

2 6 O c t

0 2 N o v

0 9 N o v

1 6 N o v

2 3 N o v

3 0 N o v

0 7 D e c

1 4 D e c

2 1 D e c

2 8 D e c

0 4 J a n

1 1 J a n

1 8 J a n

2 5 J a n

0 1 F e b

0 8 F e b

1 5 F e b

2 2 F e b

A v e r a g e w e e k l y

m i n u t e s s t r e a m e d p e r u s e r

.

TV minutes

Radio minutes

Average weekly minutes streamed, per user, per week

Average =

163 minutes

Average = 64

minutes

C h r i s t m a s w e e k



13


BBC iPLAYER TOP 20 TV EPS – ALL

BBC iPlayer - Top 20 TV Episodes February 2010

Total requests per Ep

1 EastEnders Live 19/02/2010 1,131,000

2 Mock the Week Series 8 Ep.3 698,000



5 EastEnders 18/02/10 564,000

6 Hotter Than My Daughter Ep.1 531,000

7 EastEnders 15/02/10 524,000

8 EastEnders Live: The Aftermath 19/02/10 486,000

9 Film: Legally Blonde 16/09/09 478,000

10 EastEnders 12/02/10 473,000

11 EastEnders 09/02/10 469,000

12 EastEnders 16/02/10 464,000

13 EastEnders 05/02/10 461,000

14 EastEnders 02/02/10 433,000

15 Hustle Series 6 Ep.5 431,000

16 EastEnders 08/02/10 424,000

17 EastEnders 04/02/10 420,000

18 Snog Marry Avoid? Series 3 Ep.2 404,000

19 EastEnders 11/02/10 403,000


BBC iPLAYER TOP 20 TV EPS

– MOST-REQUESTED EPISODE PER SERIESTotal requests per Ep

1 EastEnders Live 19/02/2010 1,131,000


3 Hotter Than My Daughter Ep.1 531,000

4 Film: Legally Blonde 16/09/09 478,000


6 Snog Marry Avoid? Series 3 Ep.2 404,000

7 The Bubble Ep.1 372,000

8 Top Gear Series 13 Ep.6 371,000

9 Live at the Apollo Series 5 Ep.6 343,000

10 Tracy Beaker Returns Ep.7 341,000

11 Being Human Series 2 Ep.5 307,000

12 Q.I. Series 7 Ep.11 287,000

13 Friday Night with Jonathan Ross S.18 Ep.6 285,000

14 Film: Apocalypto 14/02/10 283,000

15 Coming of Age Series 2 Ep.4 279,000

16 Let's Dance for Sport Relief Ep.1 254,000

17 Survivors Series 2 Ep.5 236,000

18 Never Mind the Buzzcocks Series 23 Ep.11 222,000

19 Newswipe Series 2 Ep.5 222,000

20 Last Woman Standing Ep.1 214,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

EastEnders Live was easily the most popular individual programme in February, with over1.1m requests. Comedy and entertainment also continue to feature prominently and BBC3programmes were particularly strong this month.



14


BBC iPLAYER TOP 20 RADIO EPISODES – ALL

BBC iPlayer - Top 20 Radio Episodes February 2010

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

BBC iPLAYER TOP 20 RADIO EPISODES

– MOST-REQUESTED EPISODE PER SERIESTotal requests per episode

1 Chris Moyles Birthday Show 22/02/10 104,000

2 The Chris Moyles Show 12/02/10 104,000

3 5live Champ AC Mil v Man Utd 16/02/10 101,000


5 5live Prem A Villa v Man Utd 10/02/10 93,000

6 The News Quiz Series 70 Episode 7 87,000



9 5live Prem Man City v L’pool 21/02/10 85,000




13 BBC Radio 1's Chart Show 07/02/10 70,000

14 Fearne Cotton 18/02/10 66,00015 5live Prem Chels v Asnl 07/02/10 66,000





20 Just a Minute Series 56 Episode 5 61,000

Total requests per episode

1 Chris Moyles Birthday Show 22/02/10 104,000

2 5live Champ AC Mil v Man Utd 16/02/10 101,000

3 5 live Prem A Villa v Man Utd 10/02/10 93,000



6 Fearne Cotton 18/02/10 66,000

7 Just a Minute Series 56 Episode 5 61,000

8 Weekend Wogan 14/02/10 58,000

9 The Archers 14/02/10 57,000

10 Greg James 12/02/10 49,000

11 Ken Bruce 18/02/10 48,000

12 Desert Island Discs Gok Wan 07/02/2010 47,000

13 Steve Wright in the Afternoon 02/02/10 42,000

14 Jeremy Vine 04/02/10 39,00015 The Honourable Schoolboy Part 2 38,000

16 Annie Mac Lil Silva Mini Mix 19/02/2010 38,000

17 5 live Sport Final Whistle 16/02/10 37,000

18 Scott Mills Live at the Brit Awards 16/02/10 37,000

19 Sat’y Play Murder in Samarkand 20/02/10 36,000

20 Chris Evans Breakfast 05/02/10 34,000

The Chris Moyles Birthday Show on 22nd February was the most requested radio programmeof the month, and football also featured strongly.



15


Requests by on-demand catch-up vs live simulcast

TV Requests Radio requests

On-demand (catch-up) requests for programmes continued to dominate TV viewing viaBBC iPlayer in February. For radio programmes online, on-demand listening requestsincreased a little to make up 70% of the total.

95% 94% 98% 96% 93% 92% 92% 92%

5% 6% 2% 4% 7% 8% 8% 8%

Jul 09 Aug Sep Oct Nov Dec Jan 10 Feb

Simulcast

On-demand

34% 32% 33% 31% 28% 28% 26% 30%

66% 68% 67% 69% 72% 72% 74% 70%

Jul 09 Aug Sep Oct Nov Dec Jan 10 Feb

Simulcast

On-demand

*

* There were technical problems measuring some simulcast streams in September and October



16


BBC iPlayer – use for TV by time of day, February 2010

Internet and TV usage patterns by time of day

(scales adjusted for comparison)

0 6 : 0 0

0 7 : 0 0

0 8 : 0 0

0 9 : 0 0

1 0 : 0 0

1 1 : 0 0

1 2 : 0 0

1 3 : 0 0

1 4 : 0 0

1 5 : 0 0

1 6 : 0 0

1 7 : 0 0

1 8 : 0 0

1 9 : 0 0

2 0 : 0 0

2 1 : 0 0

2 2 : 0 0

2 3 : 0 0

0 0 : 0 0

0 1 : 0 0

0 2 : 0 0

0 3 : 0 0

0 4 : 0 0

0 5 : 0 0

TV viewers

BBC iPlayer TV requests

Internet users (any website)

The scale for each line on this graph is different – traditional TV viewing is far higher thanBBC iPlayer use. However it shows the relative usage pattern by time of day – withBBC iPlayer use (for TV) being closer to the pattern of TV viewing, than of internet use,with proportionally more viewing in daytime and late peak.

TV peak – 26.9 millioniPlayer peak – 216,000

Internet peak – 28.9 million

Sources–

TV (aged 4+) from BARB Feb 10, internet (aged 2+) from Nielsen Jan 10,iPlayer February 2010 iStatsSee footnotes on final page for more detail

N o t e : e a c h l i n e h a s a v e r y d i f f e r e n t s c a l e ( s e e p e a k s )



17


BBC iPlayer – use for radio by time of day, February 2010

Internet and radio usage patterns by time of day

(scales adjusted for comparison)

0 6 : 0 0

0 7 : 0 0

0 8 : 0 0

0 9 : 0 0

1 0 : 0 0

1 1 : 0 0

1 2 : 0 0

1 3 : 0 0

1 4 : 0 0

1 5 : 0 0

1 6 : 0 0

1 7 : 0 0

1 8 : 0 0

1 9 : 0 0

2 0 : 0 0

2 1 : 0 0

2 2 : 0 0

2 3 : 0 0

0 0 : 0 0

0 1 : 0 0

0 2 : 0 0

0 3 : 0 0

0 4 : 0 0

0 5 : 0 0

Radio listeners

BBC iPlayer requests for radio

Internet users (any website)

Sources - radio (aged 16+) from RAJAR Q4 09, internet (aged 2+) from Nielsen Jan 10,iPlayer Feb 10 BBC iStats

See footnotes on final page for more detail

Radio peak – 14.3 million

iPlayer peak – 94,000 Internet peak – 28.9 million

The scale for each line on this graph is different – traditional radio listening is far higherthan BBC iPlayer use. However it shows the relative usage pattern by time of day – withBBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use,with proportionally more listening in daytime and evening compared with the traditionallinear breakfast peak.

N o t e : e a

c h l i n e h a s a v e r y d i f f e r e n t s c a l e ( s e e p e a k s )



18


BBC iPlayer use by demographic

Use of the BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. Thedemographic profile of iPlayer has stabilised for gender, and remains strongly under-55.

57 52 48 49

43 48 52 51

Users of PC

iPlayer

All broadband

users

All TV viewers All radio

listeners

Women

Men

42 3730 31

4341

35 35

1523

35 34

Users of PC

iPlayer

All broadband

users

All TV

viewers

All radio

listeners

55+

35-54

15-34

Gender Age

User profiles - TV from BARB (Q4 09), radio from RAJAR (Q4 09), broadband from TNS survey 2000 adults (Sep 09)

70 63 59 59 57 56 58 57

31 37 41 41 43 44 42 43

0%

20%

40%

60%

80%

100%

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

Women

Men

38 38 41 43 45 43 43 42

39 4342 41 39 41 42 43

21 20 16 16 17 16 15 15

0%

20%

40%

60%

80%

100%

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

Jan-

Mar

Apr-

Jun

Jul-

Sep

Oct-

Dec

55+

35-54

15-34



19

Glossary

Stream – click to play instantly

Download – save to your computer to play laterWe cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browers accessing the online iPlayer serviceSo please note: if someone has a different computer at work and at home, they are counted twice. If a family watches ona computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” towebsites.

Requests – number of successful requests to stream or download a programme

We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeatedif the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, atexactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides showing data for time of day

TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV

Radio data - RAJAR average audience, by hour, all adults 16+, all radio stations

iPlayer - average requests, by hour, all programmes, stream & downloading, live andon-demand, UK only

Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million

individuals

Documents

BBC iPlayer stats for February 2010