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BBC Bitesize GCSE Design and Technology – Video Brief
BBC Learning
March 2018
BBC Bitesize: GCSE Design and Technology Video Brief
March 2018
1
Contents About BBC Bitesize ....................................................................................................................... 2
Who is the BBC Bitesize audience? ..................................................................................................... 2
Style, tone and the Bitesize brand ...................................................................................................... 2
The commission .................................................................................................................................. 3
Look and feel ....................................................................................................................................... 3
GCSE Design and Technology ........................................................................................................ 4
Requirements .............................................................................................................................. 5
Outline of work ................................................................................................................................... 5
General points ..................................................................................................................................... 5
Storyboards and scripts ...................................................................................................................... 6
Suggested titles ................................................................................................................................... 6
Education consultant .......................................................................................................................... 7
Deliverables......................................................................................................................................... 7
Sustainable productions ..................................................................................................................... 7
Working together......................................................................................................................... 8
Who’s responsible for what? .............................................................................................................. 8
The BBC Learning team ....................................................................................................................... 8
Schedule/project management .......................................................................................................... 8
The process................................................................................................................................ 10
Proposal ............................................................................................................................................ 10
Proposal deliverable list ................................................................................................................ 10
Selection ............................................................................................................................................ 11
Pitch .................................................................................................................................................. 11
Key dates ........................................................................................................................................... 11
APPENDIX ..................................................................................................................................... I
BBC Bitesize: GCSE Design and Technology Video Brief
March 2018
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About BBC Bitesize
Who is the BBC Bitesize audience? Bitesize is the BBC’s study support service for students, helping 5-16+ year olds with their
coursework, homework and preparation for tests and exams. Bitesize covers core subjects at
primary, Scottish 1st and 2nd levels, and a much wider range of subjects at secondary, including KS3,
GCSE, Welsh TGAU, Scottish National 4 and 5 and Higher. It also covers Functional Skills Maths and
English in England and equivalent Core Skills qualifications in Scotland, Wales and Northern Ireland.
Bitesize is used by approximately three-quarters of secondary school students in the UK. It received
an average of 2.5 million unique UK users per week – with weekly traffic peaking at 3.5 million.
Style, tone and the Bitesize brand BBC Bitesize is a highly trusted brand that students know they can turn to for reliable and
trustworthy information that is produced in a high quality and entertaining way.
Bitesize values:
• Quality learning resources with high production values, tailored to the needs of our
audience
• Clear, concise delivery of the key educational points - bite-sized chunks
• Inclusive
• Factually correct, high-quality and curriculum-relevant
• Simple, straightforward language
• Funny, quirky or irreverent tone where appropriate
• Accessible to every level of academic ability
The video links below - whilst not necessarily being representative of the style we’re looking for from
this specific commission - give an indication of the variety of GCSE Bitesize videos currently available:
Exam and revision techniques: Planning your revision
http://www.bbc.co.uk/programmes/p03ntp1w
GCSE English Literature: Great Expectations plot
http://www.bbc.co.uk/programmes/p02nmq46
GCSE French: Sport
http://www.bbc.co.uk/programmes/p02nm39n
GCSE Maths: Solving algebraic problems
http://www.bbc.co.uk/programmes/p02m44z6
Given the videos are being produced for the GCSE Bitesize audience we tend to steer clear of talking
animals and inanimate objects in animations (which can ‘age-down’ content).
BBC Bitesize: GCSE Design and Technology Video Brief
March 2018
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The commission This commission is for live action, animation or live action/animation mix content.
We are open to ideas for live video, animation or a mixture depending on best fit for each of the
videos. There may be options for using on-screen text or graphics creatively or other effects to
underline learning points.
The BBC reserves the right to award this contract in the way that provides the best service and value
for money. The budget for this project is £80,000.
For a commission of £80,000 we expect 32 minutes of video (8 x 2-3 minutes; 7 x 90 seconds).
Delivery of all content is required by the 23rd November 2018.
The video content needs to appeal to KS4 students but should not alienate or patronise a wider
audience. Videos should be concise, lively, imaginative and accurate.
Subject specialism is not a prerequisite (although clearly it would be useful) – what we’re looking for
are creative and engaging solutions.
Likewise, learning experience is not a prerequisite. However, a thorough understanding of the needs
of the Bitesize audience and a clear approach to addressing those needs is expected. Companies
should have experience delivering engaging content for young audiences, ideally including short
form content.
Deadline for submissions is 5pm on Wednesday 4th April 2018.
Look and feel Each video should provide an engaging and succinct explanation of the content and be appropriate
for 14-16 year olds. We are looking for engaging presenters, useful visuals, exciting animation and
real world applications – dry voiceovers on slideshow presentations or experts straight to camera
simply won’t do for this audience.
We are focussing on areas where students need extra help to understand aspects of the course and
for topics to come alive through a visual stimulus. The videos should aim to simplify complex
concepts and show design and technology in action in real-life situations.
Our research suggests that students will benefit from seeing real-world design and technology
situations, and we would expect to see inspiring real examples of materials and systems being
worked with as much as is appropriate.
Humour may work for these films but we must ensure it is aimed at KS4-aged students, and that it
does not detract from the learning objectives.
BBC Bitesize: GCSE Design and Technology Video Brief
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GCSE Design and Technology The Department for Education has made changes to the GCSE Design and Technology curriculum in
England for teaching in 2017 (first exams in 2019). BBC Bitesize content will need to be brought up-
to-date with these changes.
On the Bitesize website, GCSE Design and Technology will exist as a series of study guides, including:
Webpages with text summaries and images (Revision chapters)
10-question multiple choice quizzes (Test chapters)
On the Bitesize Revision App, GCSE Design and Technology will exist as a series of flashcards, including text summaries, glossary terms, audio and video content, infographics and quizzes. This App flashcard content is a condensed version of the website content.
To both the website and the App content, we would like to add:
15 short-form videos to provide students with further explanations of GCSE Design and Technology content
This commission is for video content only. The maximum budget for the commission is £80,000.
The video content should appeal to GCSE Design and Technology students in the 14-16 age range
working towards and revising for their GCSE exam and creating their practical project (non-exam
assessment, NEA). Videos need to cover some basics but also include more advanced elements and
ideas for higher-ability students. Special thought should be given to how the videos can be made as
accessible as possible to students of differing academic abilities.
Videos should be concise, lively and imaginative, and should present the information in a way that is
interesting to everyone.
Specifically, teacher consultation has highlighted a number of areas that GCSE Design and
Technology students studying the course from September 2017 are likely to struggle with:
Mastering a broad core of theoretical knowledge across a number of materials and systems areas, some of which they will not necessarily get hands-on experience with. Our research indicates that students will likely be taught by teachers who do not have expertise across all materials and systems areas, who will likely rely on secondary resources to explain materials and processes that are not possible to demonstrate in the classroom.
Understanding the concepts of ‘iterative design processes’, what is meant by a ‘working prototype’ and how it should be developed. The non-exam (practical) assessment now forms half of the qualification. It focuses on students identifying design opportunities, evaluating wants and needs, and implementing iterative design processes to develop prototypes in response to their own brief. This requires a significantly more academic/research-based approach with an emphasis on ‘design thinking’ both in investigation and communication of the project. This is a new challenge particularly for students drawn to the practical element of the subject.
BBC Bitesize: GCSE Design and Technology Video Brief
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Requirements
Outline of work 15 short-form videos: SET A – 8 videos of lengths of approximately 2-3 minutes each; SET B
– 7 videos of lengths of approximately 90 seconds - to a total of 32 minutes. Within this
total, there may be some flexibility to make some videos shorter and others longer as the
learning requires.
Each video should stand alone in its own right as an engaging piece of content but also should feel part of a connected suite – with no connecting story arc.
Videos will be published on bbc.com, the Bitesize App and other channels as appropriate.
Videos should include voiceover, music and sound effects where appropriate.
All video content should use the learning outcomes provided by Bitesize as the basis for their
scripts. Bitesize is open to discussion about the number and breadth of learning outcomes.
A 20-30 second teaser of each of 7 films, specific films to be agreed with BBC Bitesize.
General points The videos should encourage multiple viewings and sharing with friends.
Video content typically remains live on Bitesize for at least 4-5 years, so topical references should be avoided to ensure that the content does not date too quickly.
Video content should be engaging and informative. The video content should present the
key points using a practical approach. We are open to all fresh, creative ideas.
We are not necessarily looking for responses featuring established star names for the voice
overs or people on screen – in fact up-and-coming talent would be preferred.
Films should be linear – interactivity is out of scope for this commission.
Bitesize will require final sign-off on voices and on-screen talent, as well as initial concepts,
scripts, sfx, rough cuts/animatics and final versions.
Where used, music should be production/mood music rather than commercial.
The overall tone should be informal, chatty and appealing to the audience.
It is vital that the content feels part of the students’ world – the subject area can seem daunting so using easily-accessible examples should pique their interest.
Content should feel confident and assured, but not teacher-like. It should feel friendly and informal, but not like it is ‘trying too hard’.
The delivery should be quite pacey and natural, but not so quick that it loses learners. Clarity
is very important.
It is essential that, where applicable, the characters featured represent the diversity of the
Bitesize audience in terms of gender, gender identity, sexuality, race, ethnicity, disability,
socio-economic status and regionality. For example, approximately 25% of school children
today identify themselves as not being White British. BBC Bitesize celebrates diversity in all
its forms: BBC Bitesize has produced a ‘Diversity and Inclusion Commissioning Guidelines’
document to support the attainment of the BBC and BBC Bitesize’s diversity targets.
With regard to gender, we are keen to ensure that these videos appeal to girls as well as
boys.
BBC Bitesize: GCSE Design and Technology Video Brief
March 2018
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Please note that although Bitesize currently incorporates video clips for use in class by
teachers, this commission is part of our student-facing content and will sit within our Study
Guides.
Storyboards and scripts The company awarded the contract will produce initial concepts, storyboards and scripts for each of
the videos above.
Bitesize requires full consultation during the scripting process, including the reviewing of drafts to
ensure the scripts hit the learning points, and full sign-off on completed scripts.
Suggested titles The list below shows potential video titles (these are subject to change in consultation with BBC):
SET A (21.5 minutes)
1 Identifying design opportunities 3 minutes
2 Environmental concerns in design 3 minutes
3 Modelling and prototyping 3 minutes
4 Designing a specification 3 minutes
5 User-centred design 2 minutes
6 Iterative design 3 minutes
7 Manufacturing processes 2 minutes
8 Responsible use of materials and energy 2.5 minutes
From our research we have found there are common themes/elements which it would be useful for
the Set A films to include. They do not need to include all of these, this is provided as guidance for
you to consider for scoping and shaping the films. These themes/elements can feature in each of the
videos as appropriate: familiar products; relevant design processes; British design and
manufacturing; surprising or unexpected contexts for materials eg textiles in car engines;
processes/materials that are difficult to demonstrate in the classroom.
For each of SET B videos, show design thinking around some or all of: sourcing and selecting,
working with and assessing the societal/environmental impacts of the materials/systems.
SET B (10.5 minutes)
1 Papers and boards 90 seconds
2 Timber-based materials 90 seconds
3 Metal-based materials 90 seconds
4 Polymers 90 seconds
5 Textile-based materials 90 seconds
6 Systems (electronic and mechanical) 90 seconds
7 Smart, modern and composite materials 90 seconds
BBC Bitesize: GCSE Design and Technology Video Brief
March 2018
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Education consultant You will need to contract and work with an educational specialist/consultant who will be involved
throughout the process to ensure all learning objectives are covered and content is accurate and
relevant to our audience. All content (ie video concepts, initial scripts, final scripts, animatics/rough
cuts, fine cuts/final versions, etc.) will need to be reviewed by the consultant before they are sent to
us.
Deliverables Final videos in electronic format – 15 x HD (a technical specification will be provided), both
compressed and uncompressed. Uncompressed audio provided in multiple editable audio
layers.
A 20-30 second ‘teaser’ for 7 selected films, to be agreed with BBC Bitesize.
XML transcripts for subtitles (template will be provided).
Post-production paperwork (template will be provided).
All content should be cleared for all rights in perpetuity. Any exceptions to this must be agreed with
BBC in advance of inclusion. This commission will be based on a framework 2 contract. This link
provides further information:
http://www.bbc.co.uk/commissioning/online/articles/how-we-work#framework
Sustainable productions BBC Learning is working to ensure that all its projects are environmentally sustainable. As part of this,
we ask that any independent supplier we work with has an environmental sustainability policy,
carbon literacy aware staff (free training can be found here - http://wearealbert.org/help/get-
trained) and that all productions, where appropriate, complete an Albert carbon footprint
calculation.
A good way to demonstrate your environmental credentials is to undertake Albert certification.
Please see here for more details http://www.bbc.co.uk/responsibility/environment/albert-plus or
contact [email protected] for more information.
More details can be found at http://wearealbert.org/ and
http://www.bbc.co.uk/responsibility/environment/industry-collaboration.
BBC Bitesize: GCSE Design and Technology Video Brief
March 2018
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Working together
Who’s responsible for what? You will be responsible for:
project management and production of deliverables to agreed deadline and budget
chairing regular production meetings and communicating project plans and status
quality assurance of content (in cooperation with the educational consultant)
We will be responsible for:
sharing project documentation from the wider suite of Bitesize Design and Technology
content if available
collaboration throughout the production and delivery
sign-off on the following: storylines/initial concepts, look and feel, scripts, storyboards,
essential cast members, voice-casting, music, sounds effects, rough-cuts/animatics and final
delivery – within an agreed timeframe
We will be jointly responsible for:
ensuring the learning outcomes are met
ensuring that content is best-fit for the Bitesize audience
The BBC Learning team Oonagh Jaquest – Editor, Bitesize
Claire Jones – Producer, Bitesize
Gillian Donovan – Assistant Producer, Bitesize
Erin MacTague – Production Manager
Schedule/project management Although key points such as casting, concepts, script, animatic/rough draft and final delivery
sign-off, etc will be identified in the Editorial Specification, all Bitesize production follows an
iterative development process. We will require accommodation for feedback cycles
(including, but not limited to: initial outlines; scripts – versions 1 and 2; storyboard/animatic
– versions 1 and 2; key talent; music/sound sign off; finished film – rough and fine) in the
schedule. We will feed back ASAP on all editorial decisions, in line with the schedule.
Final delivery for the project is 23th November 2018.
This project is highly dependent on specific delivery dates that will be defined in the contract. As
such we would like you to give particular attention to clause 9 in our standard terms which states
the following:
If you fail or are due to fail to deliver a Deliverable (or any part thereof) due at any stage specified in Schedule 2
for any reason not directly and solely attributable to the BBC, the BBC shall (without prejudice to any other
rights or remedies available to the BBC under this Agreement or at law) be entitled to terminate this
Agreement.
BBC Bitesize: GCSE Design and Technology Video Brief
March 2018
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Should this situation arise and the BBC is forced to terminate, the BBC would only be liable to you for
anything delivered prior to termination. For this reason we would ask that you give timeframes and
delivery the highest priority.
BBC Bitesize: GCSE Design and Technology Video Brief
March 2018
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The process
Proposal Proposals should be provided as either MS Word documents or PDFs. They should be a maximum of
15 pages long. Please submit proposals to Rhia MacKenzie (Production Management Assistant,
Bitesize) at [email protected]. Proposals that that are larger than 7 MB may not be
accepted by our email system. Please let us know, prior to the deadline, if your proposal is 7+ MB
and we will agree another delivery method.
The delivery date for the submission of proposals is 5pm Wednesday 4th April 2018. Please note
that submissions received after this deadline WILL NOT be considered.
Please use the following two videos to base your proposal on (highlighted in yellow in the appendix):
6. Iterative design
15. Smart, modern and composite materials
If there are any general questions about the project, rather than those specific to your own
approach, we will distribute responses to all companies pitching.
To allow you to work up your summary creative solutions in relation to this commission, we have
provided further information (see appendix) on the videos. For each video, we have provided a
potential title and a list of learning outcomes - what the students should know after they’ve watched
the videos.
Proposal deliverable list
Company overview
What relevant experience does your company have to deliver this project? We’re interested
in hearing about relevant previous projects, your experience in creating content for young
audiences and your understanding of the challenges of this commission.
Creative approach
Demonstrate what creative approach you would take for this commission in order to cover
learning points described. Please include:
o design ideas or concepts
o an episode summary
Summary creative solutions to the two videos listed above
Resourcing
Please define your project team within your response, including an indication of core staff
members and freelance support. Please outline any talent, including – writer, director,
subject matter experts, etc.
Logistics
How do you intend to deliver the project? Please outline your technical approach, project
management approach and approach to risk management.
Budget
The maximum budget for this commission is £80,000. Please provide a detailed budget
BBC Bitesize: GCSE Design and Technology Video Brief
March 2018
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breakdown to show how you intend to cost the project. Payment schedule to be agreed
upon award of contract. Typical payment might be:
o 15% on signature
o 15% on script sign off
o 15% on first day of principle photography / prod
o 25% on sign off of rough cuts
o 15% on sign off of fine cuts
o 15% on acceptance of full delivery
Schedule
Please include an indication of key milestones and sign-off points for the BBC, as well as any
audience testing.
Selection The BBC will use the following standard criteria to evaluate the proposals submitted:
creative approach – originality / suitability for Bitesize audience
ability to meet editorial requirements, including appropriate consideration of diversity and
inclusion
pricing / value for money
project management / production plan (schedule and budget)
prior experience of company and core staff experience
presentation of response
Any queries on this commission should be emailed to Oonagh Jaquest ([email protected]).
Pitch Shortlisted companies will be invited to a face-to-face pitch at MediaCityUK, Salford the week of 30th
April 2018.
Key dates
Brief published 7th March 2018
Deadline for questions 16th March 2018
Response to questions 21st March 2018
Deadline for proposal submission 5pm 4th April 2018
Invitation to pitch notification 19th April 2018
Face-to-face pitch w/c 30th April 2018
Notification of Contract Award 8th May 2018
Final delivery 23rd November 2018
I
APPENDIX SET A
Title Short description (with timings) To cover – learning objectives Learning outcomes (what students know AFTER WATCHING film)
1. Identifying design opportunities 3 minutes
Basic overview/definition of what is meant by a design context. Example of a design context in industry and the process taken from beginning with the broad context to creating a design brief that the client/user was happy with.
What is meant by the term ‘design context’
At least one example of a commercial design context and how it led to a full design brief for the client.
How the needs/wants of the client were gathered for the example above.
Understand that designing takes place in contexts
Understand the importance of user/client needs
Know the basic steps of the process of taking a design context to a design brief that satisfies the end user/client.
2. Environmental concerns in design 3 minutes
Explanation of the 6Rs of sustainability (reduce, re-use, recycle etc), their importance and their application when designing/producing a product.
The importance of sustainable/green design.
The meaning of each of the 6Rs.
The application of the 6Rs when designing/producing products (e.g. products that are designed to be easy to disassemble so that the components can be re-used).
Understand the importance of sustainable design.
Know the meaning of the 6Rs of sustainability.
Understand how the 6Rs are applied when designing a product.
3. Modelling and prototyping 3 minutes
Explanation of why designers produce models and prototypes of their ideas. Overview of a commercial product and the use of both modelling and rapid prototyping in its design.
Why designers produce models and prototypes.
What is meant by and the advantages of rapid prototyping.
How modelling and rapid prototyping is used as part of the design process.
Understand the reasons why designers make models and prototypes of their ideas.
Understand the process of and advantages of rapid prototyping.
Understand the application of modelling and rapid prototyping.
4. Designing a specification 3 minutes
Overview of a commercial product and the steps taken to produce a specification through to initial sketches and more formal drawings, with each stage discussed and explained.
What is meant by the term ‘design specification’.
The difference between a freehand sketch and a formal drawing.
How at least one formal drawing technique (e.g. exploded, isometric, orthographic etc) is used in the design of a product.
Understand the purpose of a design specification.
Understand the difference between a freehand sketch and a formal drawing.
Understand the use of at least one formal drawing technique.
5. User-centred design 2 minutes
Explanation of what is meant by user-centred design and of its application when designing a product.
The purpose of user centred-design and its advantages/disadvantages.
The application of user centred-design in a real context.
Understand the purpose and advantages/disadvantages of user-centred design.
Understand how user-centred design is applied in the design of a product.
BBC Bitesize: GCSE Design and Technology Video Brief
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6. Iterative design 3 minutes
Overview of the iterative design process and how it is applied in the design of a product.
The main stages of the iterative design process (make a prototype – test/evaluate it – new iteration produced from results of testing).
The advantages/disadvantages of the iterative design process.
Know the main stages of the iterative design process.
Understand the process of testing, evaluating and producing a new iteration.
Understand the main advantages and disadvantages of this approach.
7. Manufacturing processes 2 minutes
Overview of an example of a commercial product and the main manufacturing methods used to produce it.
How a commercial product is manufactured and the tools/processes used.
Why the manufacturing methods are used instead of other potential methods (e.g. use of CAD/CAM over manual tooling).
Understand the steps needed to manufacture a commercial product.
Know the tools and equipment needed.
Understand advantages of the manufacturing method used.
8. Responsible use of materials and energy 2.5 minutes
Explanation of the importance of considering the amount of energy and materials used in a product. Overview of two practical ways of achieving this in a product (one method of reducing waste material, one of reducing energy consumption).
The importance of considering the amount of energy and materials used in a product.
Examples of how materials and energy can be reduced when designing a product (one of each). E.g. nesting (for reducing material waste) and using more renewable energy, such as solar to power a product).
Understand why energy and materials should be conserved wherever possible when producing a product.
Be able to describe/explain practical methods of achieving this.
SET A 1. Papers and
boards 90 seconds
Explanation of where papers and boards are sourced from. Overview of different examples of papers and boards (at least one of each) and their basic properties.
Where papers and boards are sourced from.
The basic properties of at least one paper type and one board type (e.g. bleed proof paper, corrugated card etc).
Know where papers and boards are sourced from.
Understand the basic properties of papers and boards.
2. Timber-based materials 90 seconds
Brief explanation of where timber-based materials are sourced from. Explanation of the difference between hardwoods, softwoods and manufactured boards. Overview of different examples of timber-based materials (at least one for each category) and their basic properties.
Where timbers are sourced from.
What is meant by a hardwood and a softwood and the basic properties of at least one of each (e.g. mahogany, pine and plywood).
Know where timbers are sourced from.
Understand the difference between hardwoods, softwoods and manufactured boards and their basic properties.
BBC Bitesize: GCSE Design and Technology Video Brief
March 2018
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3. Metal-based materials 90 seconds
Brief explanation of where metal-based materials are sourced from. Explanation of the difference between ferrous and non-ferrous metals. Overview of different examples of metals (at least one for each category) and their basic properties.
Where metals are sourced from.
What is meant by a ferrous and non-ferrous metal and the basic properties of at least one of each (e.g. high carbon steel, aluminium etc).
Know where metals are sourced from.
Understand the difference between ferrous and non-ferrous metals and their basic properties.
4. Polymers 90 seconds
Brief explanation of where polymers are sourced from. Explanation of the difference between thermoplastics and thermosetting plastics. Overview of different examples of polymers (at least one for each category) and their basic properties.
Where polymers are sourced from.
What is meant by a thermoplastic and a thermosetting plastic and the basic properties of at least one of each (e.g. polyvinyl chloride (PVC), epoxy resin (ER) etc).
Know where polymers are sourced from.
Understand the difference between thermoplastics and thermosetting plastics and their basic properties.
5. Textile-based materials 90 seconds
Brief explanation of where textile-based materials are sourced from. Explanation of the difference between natural and synthetic fibres. Overview of different examples of textile-based materials (at least one for each category) and their basic properties.
Where textiles are sourced from.
What is meant by a natural fibre and a synthetic fibre and the basic properties of at least one of each (e.g. cotton, polyester etc).
Know where textiles are sourced from.
Understand the difference between natural and synthetic fibres and their basic properties.
6. Systems (electronic and mechanical) 90 seconds
Explanation of how systems are made up of inputs, processes and outputs. Overview of one electronic system and one mechanical system, and its main components.
What is meant by an input, a process and an output device.
The use of components in electronic and mechanical systems (e.g. an electronic security system and a mechanical gear system).
Know that systems are made up of inputs, processes and outputs.
Understand the use of components in electronic and mechanical systems.
7. Smart, modern and composite materials 90 seconds
Definition of a smart, modern and composite material. Examples of common smart, modern and composite materials and their uses in products (one of each).
What makes a material ‘smart’, modern or a composite.
The use of smart and modern materials (e.g, shape memory alloys, graphene, CFRP)
Know the definition of a smart, modern and/or composite material
Understand uses of one smart, modern and composite material in a commercial product (s).
