Slide 1

BBC 6 Music Funk & Soul Show : Sat, 18:00-21:00

Summary

• The Funk & Soul Show currently has a reach of 307k, with 4% share.

Performance has generally been steady in recent years, with a peak of 378k

and 5% share in Q4 2016.

• The audience to the programme is more male (59% vs 58% for 6 Music), skews

35-54 (61%; more than network) and well off (74% are ABC1, in line with network

avg).

• The show’s appreciation (AI) is strong and above the 6 Music average,

although it dipped in 2016 (-2pts to 83).

• Recent figures show DAB Radio as the primary means of listening (72%), but

online listening is on the rise.

• Online requests are broadly split between live and on-demand.

Av. Hrs per listener:

01:29

Share of listening:

4%

Weekly Reach (000’s):

307

Proportion who also listen to:

Shaun Keaveny Mon-Fri 07.00-10.00: 54%

Gilles Peterson Sat 15.00-18.00: 43%

The Tom Robinson Show Sat 21.00-24.00: 21%

AI average:

83

Slide 3

SN

AP

SH

OT

– F

un

k &

So

ul S

ho

w : S

at,

18

:00

-21

:00

Source: RAJAR Q2 2017 15+/Pulse (latest quarter)

Average age:

43 Proportion target

audience:

(20-34s): 24%

59% 41%

Slide 4

Live radio listening

performance &

appreciation

3.9

3.9

3.7

3.1

3.9

5.0

5.0

4.0

0

1

2

3

4

5

6

Q3 15 Q4 15 Q1 16 Q2 16 Q3 16 Q4 16 Q1 17 Q2 17

282 270 267 274 283 378 352 307

0

100

200

300

400

0

0.5

1

1.5

Share % Reach (000s)

Slide 5

Reach stands at 307k, with 4% share, having recently

seen a peak of 378k and 5% share in Q4 2016

Source: RAJAR Q2 2017 15+

Source: Pulse Panel

85

83 83

80

2015 2016

Funk & Soul Show :

Sat, 18:00-21:00

6 Music Average

The show’s appreciation (AI) is strong, above the

6 Music average, yet dipped in 2016

Appreciation Index

01:20 01:28

01:21

01:04

01:29 01:25 01:29 01:37

Adults 15+ 15-34 35-54 55+

Q2 16 Q2 17

Slide 7

Avg. hours per listener are strong at 1hr 29mins,

having recently risen among those listening

aged 35+; particularly among the 55+

Ave. hours per listener

Source: RAJAR Q2 2017 15+

0

50

100

150

200

250

300

17:30 17:45 18:00 18:15 18:30 18:45 19:00 19:15 19:30 19:45 20:00 20:15 20:30 20:45 21:00 21:15

Q2 2016

Q1 2017

Q2 2017

Reach tends to be higher across the 1st half of

programme with a decline across the 2nd half in the

latest quarter

Slide 8

Reach (000s) Funk & Soul Show Sat, 18:00-21:00

Source: RAJAR Q2 2017 15+

The peak in reach has shifted from the first half in Q1 17 to between 700-730pm in Q2 17.

Slide 9

The Audience

The audience skews

more well off:

74% are ABC1.

Similar to network at

76%

The programme

attracts a more male

audience:

59% vs 41%.

Similar to network

overall: 58% male

74%

26%

ABC1

C2DE 5%

21%

29%

32%

11%

3%

15-24

25-34

35-44

45-54

55-64 65+

59%

41%

male

female

The audience skews

35-54:

61% are 35-54.

More than the

network overall at

53%.

The audience to the programme is more male

(59%), skews 35-54 (61%), and more well off (74% are ABC1)

Source: RAJAR Q2 2017 15+

Slide 11

Growth in listeners has been strongest for 35-54s,

with more gradual growth for 55+s, while 15-34

year old listeners have stayed steady since 2011

78

189

40

0

50

100

150

200

250

Q3

2007

Q4

2007

Q1

2008

Q2

2008

Q3

2008

Q4

2008

Q1

2009

Q2

2009

Q3

2009

Q4

2009

Q1

2010

Q2

2010

Q3

2010

Q4

2010

Q1

2011

Q2

2011

Q3

2011

Q4

2011

Q1

2012

Q2

2012

Q3

2012

Q4

2012

Q1

2013

Q2

2013

Q3

2013

Q4

2013

Q1

2014

Q2

2014

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

15-34 35-54s 55+

Reach (000s) by age groups for Funk & Soul Show Sat, 18:00-21:00

Source: RAJAR Q2 2017 15+

Slide 12

Listening by platform and

location

95% 2% 4%

Nearly all the live listeners to the show are at

home (95%)

Source: RAJAR Q2 2017 15+

0

50

100

150

200

250

17:30 17:45 18:00 18:15 18:30 18:45 19:00 19:15 19:30 19:45 20:00 20:15 20:30 20:45 21:00 21:15

At Home

In A Car/Van/Lorry

At Work/Elsewhere

Listening at home is dominant throughout,

dipping after the first hour

Slide 14

Reach (000s) Funk & Soul Show Sat, 18:00-21:00

Source: RAJAR Q2 2017 15+

Slide 15

Recent figures show DAB Radio is the primary

means of listening, but with online listening on

the rise

DAB

Online

2014: 63.3%

2017: 72.4%

2014: 8.6%

2017: 17.4%

Source: RAJAR Q2 2017 15+

Slide 16

iPlayer requests for the Funk & Soul Show (Sat, 18:00-

21:00) are broadly split between live and on-demand

requests

Source: Comscore digital analytics /R&M Multiplatform; UK/ BBC iStats av; off-schedule included; UK only. Figures monthly

43 23

41 54

42 47 50 46 36

52 42

31

40

38

40

43

41 37 42

36 39

37 39

28

0

20

40

60

80

100

120

Tho

usa

nd

s

Catch-up UK Requests

Live UK Requests

Live & Catch-up Funk & Soul Show : Sat, 18:00-21:00 iPlayer Requests

Slide 17