Slide 1

BBC Radio1Xtra 1X Talks: 21:00-22:00

Share of listening:

0.7%

Weekly Reach (000’s):

21.3k

Proportion who also listen

to:

The Breakfast Show with Dotty : 31%

The Heartless Crew/David Rodigan Sun

19.00-21:00: 95%

Slide 2

SN

AP

SH

OT – 1

X T

alk

s: S

un

, 2

1:0

0-2

2:0

0

Source: RAJAR Q3 2019 15+/Pulse (latest quarter)

Average age:

Proportion target

audience:

(15-34s) : 42%

58% 42%

Samples too small

No AIs available for this slot

Slide 3

Live radio listening

performance &

appreciation

1.1

0.5

0.4

0.4

0.6

0.5

0.7

0

0.2

0.4

0.6

0.8

1

1.2

Q1 18 Q2 18 Q3 18 Q4 18 Q1 19 Q2 19 Q3 19

27.4

13.5 12.8 13.2 12.6 13.3 21.3

0

10

20

30

0

0.5

1

1.5

Share % Reach (000s)

Slide 4

This slot trend dipped in Q1, but has increased

since the beginning of 2019

Source: RAJAR Q3 2019 15+

0

5

10

15

20

25

21:00-21:15 21:15-21:30 21:30-21:45 21:45-22:00

Audience reach is strongest in the first half hour

of the show

Slide 5

Reach (000s) 1X Sun, 21:00-22:00

Source: RAJAR Q3 2019 15+

The audience skews

less well off:

67% are C2DE

The programme

attracts a more

female audience:

57% vs 43%

33%

67% ABC1

C2DE

42%

32%

26% 15-34

35-54

55+

58%

42% male

female

The audience skews

younger:

42% are under 35

The audience to the programme is more male

(58%), with the highest proportion aged 25-34 and more well off (59% are ABC1)

Source: RAJAR Q3 2019 15+

Slide 7

Listening by platform and

location

81% 18% 1%

The majority of listening hours come from

in home listening

Source: RAJAR Q3 2017 15+

Slide 9

Listening to the show via DAB is increasing

DTV

DAB

Online

Q3 2017: 63.1%

Q3 2019: 44.4%

2017: 3.4%

Q3 2019: 12.9%

2017: 33.5%

Q3 2019: 42.7%

Source: RAJAR Q3 2017 & Q3 2019 15+

Slide 10