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    NATIONAL SEMINARON

    GREEN COMMUNICATION &

    SUSTAINABLE DEVELOPMENT :

    PROSPECTS AND CHALLENGES

    Date: 28th-29th January, 2015

    ORGANIZED BY DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION

    BABASAHEB BHIMRAO AMBEDKAR CENTRAL UNIVERSITY,VIDYA VIHAR, RAEBARELI ROAD,

    LUCKNOW 226025Website: www.bbau.ac.in

    LETSETS

    ST TT TCOMMUNIC TING GREENGREEN

    LETS

    STARTCOMMUNIC TING GREEN

    Patron Padmashree Prof. R.C. Sob

    Honble Vice Chancellor

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    N TION L SEMIN R TION L SEMIN RONN

    GREEN COMMUNIC TION &GREEN COMMUNIC TION &

    SUST IN BLE DEVELOPMENT :UST IN BLE DEVELOPMENT :

    PROSPECTS ND CH LLENGESROSPECTS ND CH LLENGES

    Date: 28th-29th January, 2015ate: 28th-29th January, 2015

    NATIONAL SEMINARON

    GREEN COMMUNICATION &

    SUSTAINABLE DEVELOPMENT :

    PROSPECTS AND CHALLENGES

    Date: 28th-29th January, 2015

    Concept NoteGree ngs from the department of Journalism andMass Communica on, Babasaheb BhimraoAmbedkar Central University, Lucknow!It's a great pleasure in invi ng you all mediaacademicians, professionals, research scholars andstudents to par cipate in the Na onal seminar on anemerging eld of communica on tled ' GreenCommunica on and Sustainable Development:Prospects and Challenges. Green Communica onfor Sustainable Development has come in an appliedcontext in the communica on studies. The

    importance of the same gained momentum whenthe concept of development passed throughvarious phases and evolved as sustainabledevelopment, encompassing almost all spheres ofhuman life. This new concept has widened thescope of development signicantly. While theearlier concept of development was meant byand large for the Third World countries ,sustainable development is for the en re globe andinto a distant future, calling for intra genera onaland inter genera onal equity, demanding thepar cipa on of people from individual to global

    levels. The communica on poten ali es of manalso increased manifold. Though sustainabledevelopment is over a decade old concept andcon nues to be the only solu on for healthy andproduc ve life into a distant future, propera en on has not been paid to this aspect in

    development communica on. The subjectsystema cally deals with various dimensions ofsustainable development and the importance ofgreen communica on in general and variouscommunica on channels in par cular in mee ngthe different goals of sustainable development.The concept of sustainable development hasoccupied a central place in every aspect of humanlife today. It is a mul dimensional and muldisciplinary concept covering almost all spheres ofhuman ac vity. Sustainable development hasbecome the concern of economists, ecologists,administrators, lawyers, communica on experts,environmentalists, human right ac vists, feminists,scien sts and NGO's. In other words, it has becomeeverybody's cup of tea. It is observed thatsustainable development is a coin which consists oftwo obliga ons on its two sides. One side is theallevia on of poverty and the other, the protec onof environment. Sustainable development is verymuch linked with the involvement and ac vepar cipa on of people. It is a holis c concept thatcan be on the global, na onal, local and individualscale. Green communica on is an interveningvariable without which the materializa on ofdifferent goals of sustainable development is notpossible. Therefore. green communica on has thekey role in facilita ng the par cipa on of peoplerela ng to sustainable development. The Na onalSeminar on the above subject is a humble and asincere effort in this direc on.

    Organizing Commi ee for the Na onal SeminarPatron

    Padmashree Prof. R.C. SobVice Chancellor, Babasaheb Bhimrao Ambedkar University, Lucknow.

    Co-Convener Dr. Rachana Gangwar

    Convener cum Organizing SecretaryDr. Mahendra Kumar Padhy

    AdvisorDr. Gopal Singh

    Dr. Govind Ji Pandey

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    EXECUTIVE COMMITTEE OF THE NATIONAL SEMINAR :

    IMPORTANT DATESLast date for Submission of Abstract : 1st December, 2014.In ma on of acceptance of abstract for presentaon : 20th December, 2014Last date for Submission of Full Paper : 30th December, 2014.Last date for Seminar Registra on payment : 20th December, 2014.Last date for in ma on of travel plan by : 20th January, 2015outside par cipantsREGISTRATION FEE DETAILS- Academician (Outside Lucknow) : Rs. 750/-- Local delegates- Media Professional: Rs. 1000/-- Research Scholars/Student par cipants: Rs. 500/-- On the Spot Registra on: Rs. 1000/-MODE OF REGISTRATION FEE PAYMENTBank dra in favour of convener cum organizing secretary

    Na onal Seminar 2015, Payable at Canara Bank, BBAU, Lucknow, UP-226025,should be sent at the following address-

    Dr. Mahendra Kumar Padhy (Organizing Secretary, DJMC Na onal Seminar,2015), Department of Journalism & Mass Communica on, Babasaheb BhimraoAmbedkar Central University, Lucknow.SEMINAR VENUEAuditorium, Babasaheb Bhimrao Ambedkar Central University, Lucknow.CALL FOR PAPERSThe Organizer of the Seminar cordially expects and invite your valuable viewson the following themes with research papers on the topics.THEMES & SUB THEMES

    Environment & Mass Media. Media Policy for Sustainable Development Green adver sing. Development communica on. Ci zen and community journalism. Indian cinema and environment. Tradi onal and folk media. Science and health communica on. Tourism and environmental communica on. Mobile communica on and social media for protec on and

    preven on of bio diversity conserva on. Media and wildlife protec on. Media ethics and social responsibility.

    NOTE:i) The par cipants are requested to submit their so copy of the abstract

    and full papers on the following e-mail address : e-mail:[email protected],

    [email protected]) N o a c c o m m o d a o n w i l l b e p r o v i d e d t o t h e l o c a l

    delegates/par cipants.iii) Registra on Fee covers food and seminar kit for all registered delegates.

    Limited accommoda on is available for the outside par cipants.(Outside par cipants will be provided breakfast, lunch and dinner)

    CONTACT DETAILS (For any queries related to the Na onal Seminar)

    HOW TO REACHThe University is situated near Ramabai Maidan approximately 9 kms away(30 minutes approx.) from the Lucknow Charbagh Railway Sta on and abut 7kms away (15 minutes approx.) from Choudhary Charan Singh Airport(Amausi) Lucknow. Taxis and auto-rickshaws are easily available round theclock to reach the university.

    GUIDELINES FOR PAPER SUBMISSION

    BABASAHEB BHIMRAO AMBEDKAR CENTRAL UNIVERSITY,

    DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION,

    VIDYA VIHAR, RAEBARELI ROAD,

    LUCKNOW 226025.

    Phone no.: 0522-2440820, 2998835; Fax: 0522 - 2441888, 2440821; Website: www.bbau.ac.in

    Abstract of the research paper (about 250 words) be sent to the convener cum organizing secretary,na onal seminar by dt. 1st December, 2014. A so copy of the abstract may also be mailed [email protected] . The selected papers will be published in the form of seminar proceedingswith ISBN number by a na onal level publisher. While wri ng the paper, the author should follow the APAformat for cita on and references, please use Times New Roman font (size 12 pt.) for English and kru dev16 (size 14 pt.) for hindi.

    INTERNAL COMMITTEE Prof. S.K. BhatnagarDr. Sunita ChandraProf. N.M.P. VermaProf. D.P. SinghProf. R. P. SinghProf. R.B. RamProf. Sunita MishraProf. Kameshwar ChaudhuryProf. K.L. MahawarDr. A.K. PandeyDr. Kushendra MishraDr. Gopal SinghDr. Govind Ji PandeyDr. M.K. PadhyDr. Rachana GangwarDr. U.V. KiranDr. Salini AgarwalDr. Neetu SinghDr. Manish VermaDr. Sarthik Bagh

    EXTERNAL COMMITTEE Prof. K.V. NagrajProf. B.K. KuthialaProf. S.K. BeheraProf. Tapa BasuProf. Bala SubramaniumProf. Sanjeev BhanawatProf. B.P. SanjayProf. Jay Shri JethwaneyProf. Harish KumarProf. M.S. ParmarProf. Vandna PandeyProf. O.P. SinghProf. Pramod JenaProf. B.R. GuptaProf. Geeta BamzaiProf. Birbala Agarwal

    Dr. Mahendra Kumar PadhyMobile: +91 9451529128

    Email: [email protected]. Rachana Gangwar

    Mobile: +91 9648434415Email: [email protected]

    Dr. Gopal SinghMobile: +91 9412401693

    Email: [email protected]. Govind Ji Pandey

    Mobile: +91 9580803904Email: [email protected]

    ABOUT THE UNIVERSITYBabasaheb Bhimrao Ambedkar University, Lucknow was established as a CentralUniversity in 1996. It offers mostly Post-Graduate and Ph.D programmes in manyimportant areas, like social sciences, legal studies, management studies, homescience and physical sciences. Department of Journalism & MassCommunica on was started in 2008, which offers MA, M.Phil and Ph.Dprogrammes. Given its strength in post-graduate teaching and research, the UGChas sanc oned Special Assistance Programme (SAP-DRSI) to the department.

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    NATIONAL SEMINARON

    GREEN COMMUNICATION & SUSTAINABLE DEVELOPMENT :

    PROSPECTS AND CHALLENGES

    Date: 28th-29th January, 2015

    1. Name in Block Le er : ..............................................

    2. Designa on : .............................................

    3. Na onality : ...................................................

    4. Mailing Address with Pin Code : ................................................. ...................................................................................................

    5. E-Mail : .................................................

    6. Contact Number : ...............................................

    7. Registra on Payment Details

    Demand Dra No. : ................. Amount : ............. Date : .............

    8. Category : Academician Media Professionals

    Research Scholar/Student Accompanying person (s)

    9. I am interested in contribu ng the paper : Yes No

    If yes send the abstract to [email protected]

    10. Title of the paper : ..............................................................................

    .........................................................................................................................................................

    11. I am interested in reserva on of accommoda on : Yes No

    Bank dra in favour of the "Convener cum Organizing Secretary, Na onal Seminar 2015"

    payable at Canara Bank, Babasaheb Bhimrao Ambedkar University, Lucknow, UP, India.

    Note: All the par cipants should send emails as well as the print form of the duly signed

    Registra on Forms along with DD.

    Date:

    Place: Signature of the Par cipant

    Registra on Form

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    NATIONAL SEMINAR

    ONGREEN COMMUNICATION &SUSTAINABLE DEVELOPMENT :

    PROSPECTS AND CHALLENGESDate: 28th-29th January, 2015

    To, .................................................................

    ................................................................

    .............................................................

    From:

    Organizing CommitteeDJMC, National Seminar, 2015Babasaheb Bhimrao Ambedkar University,Lucknow, Uttar Pradesh.Mobile: 9451529128

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