M.M. Institute of Management

Maharishi Markandeshwar University Mullana-Ambala

www.mmumullana.org

Students’ Handbook

BBA

Important Contact Numbers Dr. Amit Mittal, Principal : 01731 - 304133 Principal Office : 01731 – 304240 Ms. Monika Gupta, Academic Coordinator : 01731 – 304245 Mr. Saranjeet Singh (Head CRC) : 01731 – 304243

Mr. Sandeep Narula, Programme Mentor : 9896113135

Dr. Roshan Lal, Anti-Ragging & Discipline : 9416328775

BBA Programme (Semester System)

The BBA programme is spread over six semesters (3 academic years), each of six months duration. The details of course structure are as follows:

BBA Course Structure

Semester I Semester II

IM-101

(3 Credits)

Introduction to Business OB-201

(3 Credits)

Organisational Behaviour

IBC-102

(3 Credits)

Introduction to Business Communication

Acct-202

(3 Credits)

Financial Accounting

IA-103

(3 Credits)

Introduction to Accounting Econs-203

(3 Credits)

Economic Principles and their Application to Business

IQM-104

(3 Credits)

Introduction to Quantitative Methods

QM-204

(3 Credits)

Quantitative Methods for Business and Management

OP-101

(2 Credits)

Communication Skills

BBVV-1 Viva-Voce-I (2 Credits)

Semester III Semester IV

HRM-301

(3 Credits)

Human Resource Management

SM- 401

(3 Credits)

Corporate Strategy and Planning

MKT-302

(3 Credits)

Marketing Policy , Planning and Communication

MO- 402

(3 Credits)

Managing in Organisations

MIA-303

(3 Credits)

Management in Action CSBP- 403

(3 Credits)

International Business Case Study

SA-304

(3 Credits)

Systems Analysis and Design

(3 Credits) Elective – I

CMA-305

(3 Credits)

Managerial Accounting (3 Credits) Elective – II

BBVV-2 Viva-Voce-II (2 Credits)

BBST-500 Summer Training (6 Credits)

Semester V Semester VI

BBCP- 501

(3 Credits)

Business Law BBCP-602

(3 Credits)

Entrepreneurship Development

BBCP- 502 (3 Credits)

Business Values and Ethics BBCP-603

(3 Credits)

Disaster Management

BBCP-503 (3 Credits)

E-Commerce BBCP-604

(3 Credits)

Project Management

BBCP- 504

(3 Credits)

Foreign Language (3 Credits) Elective – III

BBCP- 505 (3 Credits)

Research Methodology (3 Credits) Elective – IV

BBRP-601 Research Project with Viva (4 Credits)

Elective Courses

During fourth semester of the programme, all the students are required to opt for Two Courses out of the Four Electives offered.

4th Semester MM-404 Strategic Marketing Management FM-405 Corporate Finance HRMB-406 Strategic Human Resource Management for Business Organisation MIR-407 Managing the Information Resource During sixth semester of the programme, all the participants shall be required to opt for Two Elective Courses, one from each of the four elective areas available; opting not more than one from each area.

6th Semester Marketing BBMM- 605 Retail Marketing BBMM- 606 Advertising Management BBMM- 607 Marketing of Services Finance BBFM- 605 Banking Concepts and Principles BBFM- 606 Portfolio and Securities Management BBFM- 607 International Finance Human Resource BBHRM- 605 Personnel Management BBHRM- 606 Compensation Management BBHRM- 607 Industrial and Labour Legislation International Business BBIB- 605 Export-Import Procedures and Documentation BBIB- 606 International Financial Management BBIB- 607 International Marketing Summer Training After completion of fourth semester (second year) of the BBA programme, all participants are required to undergo summer training for a period of 6-8 weeks in an industrial or service organization and take up a project study. Each participant shall be required to submit a project report to the Institute regarding the work undertaken during this period, on the commencement of the fifth semester.

.

Syllabus:

BBA

First Semester

IM-101: Introduction to Business

Objective: The objective of this course is to develop an understanding of the basic concepts of business and

various functional areas of management. Course Contents:

1. Nature and purpose of business - needs of different stakeholders; inputs required;

accountability. 2. Structure and classification of business - forms of legal structure; the private and public

sector 3. Objectives that exist in a business and different stakeholder perspectives – corporate

aims, corporate objectives and corporate strategy 4. The external environment; interest rates, exchange rates, inflation, unemployment, the

business cycle, government legislation, technology; PEST; other influences on business activity

5. Factors that influence the scale of production, the location of production and types of production process; job, batch, flow, lean and cell; economies and diseconomies of scale

6. Means of achieving control over quality and stock levels in production - approaches to achieving quality; self checking versus inspection, TQM, benchmarking, continuous improvement (kaizen); costs and benefits of holding stock; JIT system of stock management

7. The marketing process-identifying, targeting and satisfying customers; marketing strategy in terms of company objectives, available resources and market possibilities; various methods of market research

8. Understand and explain marketing strategy and marketing planning - the marketing mix (4 Ps); the product life cycle; niche market, mass market, USP

9. The main accounting terms and statements - fixed costs, variable costs, revenue, profit, break-even, working capital; budgets and cash flow forecasts; final accounts; balance sheet and profit and loss statement; gearing, current ratio and Return on Capital Employed (ROCE) in relation to risk, liquidity and profitability

10. Sources of finance 11. Human resource planning - workforce planning in action; recruitment, selection, induction

and training; equation for labour turnover 12.Motivation: principal theories - Taylor, Mayo, Maslow and Herzberg; benefits of

motivation in practice; job enrichment, job enlargement, empowerment, team working; Financial incentives - means of remuneration; piecework, time-based wage, salary, commission, profit sharing, share ownership, fringe benefits

Recommended Readings:

Needham David, Dransfield Robert – Business Studies, McGraw Hill Book Co. Marcouse I, Martin B, Surridge M, Wall N – Business Studies (2003), Hodder and Stoughton Barrat M, Mottershead A – Business Studies: Student’s Book (2000), Longman Singh S K - Fundamentals of Management, Bharat Publications Gitman Lawrence J., McDaniel Carl – The World of Business, South – Western College Pub. Ivancevich John M., Skinner Steven J. - Business for the 21st Century, Irwin Bittel Lester R. Bittel, Burke Ronald S., LaForge R. Lawrence – Business in Action – An Introduction to Business, McGraw Hill Book Co. Sherlekar S A, Sherlekar V S - Principles of Business of Management, Himalaya Pub. House Prasad L M - Principles of Business of Management, Sultan Chand & Sons

IBC-102: Introduction to Business Communication

Objective: The objective of this course is to develop effective business communication skills among the students. Course Contents:

1. Principles which govern the transmission of information in business: Purpose of communication, mediums of communication, effects of business relationships on communication. 2. Composing written communication: business letters, Letters of appreciation or complaint, applying for a job, Prepare reports, memos, notices, simple advertisements, curriculum vitae. 3. Oral communication: Use of telephone, face to face communication, how to give a talk or speech. 4. Non-verbal communication 5. Barriers to effective communication & how to overcome them. 6. Writing simple business documents 7. Role of computers & related technology in modern business communication 8. Office organizational skills 9. Formal and informal communications structures in business contexts: Vertical, horizontal, diagonal, grapevine, communication cycle, communication models 10. Common business and communications terms. Recommended Readings:

Lesikar, Pettit, Flately -Lesikar’s Basic Business Communication, Tata McGraw Hill

Andal N.-Communication Theories & Models, Himalaya Publishing

Murphy, Herbert, Jane Thomas - Effective Business Communication, Tata Mcgraw Hill Bovee, Thill, Schatzman- Business Communication Today, Prentice Hall; 7 edition (June 14, 2002)

Parag Diwan - Business Communication Excel Books, 2002

Asha Kaul- Business Communication- Prentice-Hall of India, 2004

Reddy, Appannaiah, Naga Raj, Raja Rao -Essentials of Business Communication- Himalaya Publishing House

Urmila Rai, S M Rai -Business Communciation , Himalaya Publishing House

IA-103: Introduction to Accounting

Objectives: The objective of this course is to provide a theoretical framework as well as business applications of various accounting methods in management Course Contents: 1. Nature & scope of accounting: Purpose of financial & management accounting; users of financial information; Differences b/w a sole trader, a partnership & a limited company; Accounting concepts, principles, standards, Statements of Standard Accounting Practice & Financial Reporting Standards. 2. Double entry bookkeeping principles & adjustments: Bookkeeping entries & adjustments; Cash book; Control accounts & suspense accounts including adjustments; Trial balance & adjustments in the books of a business. 3. Final accounts including adjustments for a sole trader, a partnership & a limited company. 4. Cash flow statement 5. Financial ratio analysis 6. Nature, purpose & objectives of cost & management accounting; Understanding of direct & indirect cost, overhead cost, fixed & variable cost; Calculation of different elements of cost 7. Material cost & Labour cost: Methods of stock valuation FIFO, LIFO, AVCO; Calculation of labour costs given a range of figures on wage &payroll rates & labour hours 8. Concepts & principles of break even point & break even analysis & calculation of break even point 9. Budget; Budgeting & Budgetary control: Purposes & benefits, different time scales for budgets; Steps in the preparation of a budget; Types of budgets; Preparing a budget from given figures; Concepts & principles of budgeting; Essential factors behind budgetary controlS Recommended Readings:

Wood F, Sangster A – Business Accounting 1 (2005), Pearson Higher Education Maheshwari S.N., Maheshwari S.K. - Introduction to Accountancy,Vikas Publication House Pvt. Ltd. Banerjee Ashok -Financial Accounting, Excel Books Pandey I.M. -Management Accounting, Vikas Publishing House Gupta Shashi K., Sharma R.K. -Management Accounting &Business finance, Kalyani Publishers Khan M.Y. , Jain P.K. -Cost Accounting,TATA Mc Graw Hill Dhir A.K. , Mrs. Kanwaldeep-Accountancy, Sharma Publications Sikka Dr. T.R. -Cost Accounting, Sharma Publications Jain, Narang-Corporate Financial Accounting, Kalyani Publishers

IQM-104: Introduction to Quantitative Methods Objective: Students will be expected to be able to define relevant terms, discuss the importance of statistical and mathematical concepts in business decision-making and to interpret all results. Course Contents:

1.Rules of numeracy: Four rules to whole numbers, fractions and decimals. Numbers in standard form. Multiply and divide negative numbers 2. Calculations: Ratios, Proportions and Percentages; simple financial transactions involving purchases, wages, taxation, discount simple and compound interest. Depreciation using straight line and reducing balance method. Convert foreign currency. Using a scientific calculator including roots and powers; logarithms and exponential values. Sequence of operations and use of brackets. Interpret, transpose and evaluate formulae rounding of numbers, significant figures 3. Algebraic methods: Linear and simultaneous equations. Quadratic equations using factorization and formulae. Equations using roots or logarithms equation of a straight line through two points and with given one point and its gradient. The gradient and intercepts on the x or y axes for a straight line 4. Graphs, charts and diagrams: Charts and diagrams derived from tabular data: e.g. bar charts, pie charts, scatter diagrams. Graphical construction including axes, choice of scale and zero. Mathematical graphs for simple linear, quadratic, exponential and logarithmic equations. Points of importance on graphs e.g. maximum, minimum 5. Statistical methods: Qualitative and quantitative data. Continuous and Discrete and random variables. Histograms; stem and leaf diagrams, cumulative frequency curve Sigma notation for summation. Measures of location; mean, median and mode. Measure of dispersion; standard deviation. Measure of skewness. 6. Laws of probability: Likely, equally likely or subjective outcomes. Probability for complementary, mutually exclusive, independent and conditional events. Probability using a sample space, two way table or tree diagram. Expected values of a variable. Normal distribution, Area under the standard normal curve. Recommended Readings:

Swift L., Piff S., Quantitative Methods for Business Management and Finance, Pelgrave McMillan Curwin J, Slater R, Quantitative Methods for Business Decisions (2001), Thomson Learning

Ernest F.Haeussler, Jr., Richard S. Paul, Introductory Mathematical analysis. Prentice Hall Michael A. Gallo,-Fundamentals of Mathematical Analysis, Pearson education, Robert D. Mason,Douglas A. Lind, William G. Marchal, Statistical Techniques in Business and Economics,Tata Mc Graw hill publications ltd. Larry J. Goldstein, David I. Schneider, Martha j. Siegal, Finite Mathematics and its applications, Prentice Hall Anderson, Swenney and Williams, Statistics for Business and Economics, Cengage Learning Canavos/ Miller, An Introduction to Modern Business Statistics, Duxbury press.

Prem S. Mann, , Introductory Statistics,.(PJ) John Wiley & Sons Inc, 2001

Syllabus:

BBA

Second Semester

OB-201: Organisational Behaviour Objective: This paper will help the students to develop a better work-related understanding about themselves and other people. It can also help expand the students‟ potential for career success in the dynamic, shifting, complex, and challenging new workplaces of today and tomorrow. Course Contents:

1. Organisational Behaviour - nature, meaning, importance; concept, contribution of Mayo, the Human Relations School and Behavioural School; organizational culture-characteristics, types; ways. 2. Individual’s contribution, factors affecting behaviour; analysing performance by recognizing (a) Personality approaches, difficulties, measure, importance and (b) Perception – process, principles, importance, problems, distortions. 3. Individuals within the organisation - Goals, expectations, roles of within organizations; Attitude - significance, formation, functions, measurement; attitude change, impact of behavioural issues; Learning process - internal and external factors; Stress – nature, causes, links with personality. 4. Motivation – nature, meaning, definition, early developments, content and process theories including expectancy; Individual behaviour - „need theories‟ (Maslow, McClelland, Alderfer), motivation and hygiene (Hertzberg). 5. Groups – nature, significance, types; Group development – process, impact on individual behaviour; workgroups (e.g. norms, cohesion, conformity) – characteristics, task, maintenance functions; Team spirit – nature, characteristics, skills required. 6. Leadership – nature, definition, types, difference between leadership and management; exercise of power and authority; leadership theories, variables affecting leadership effectiveness. 7. Conflicts – nature, types; causes, effects; role of manager, implications; conflict resolution – strategies, situations, structures and procedures. 8. Communication – nature, scope; communication process; verbal and non-verbal behaviour; Group communication (networks) – meaning, importance, alternative patterns; Barriers; formal and informal communication systems and techniques for improvement.

Recommended Readings: Mullins L, Management and Organisational Behaviour (2008), Pearson Education Luthans, Fred; Organizational Behaviour, Tata McGraw Hill, New Delhi, 2003. Stephen P., Robbins; Organizational Behaviour; “Prentice Hall of India Pvt. Ltd.”, New Delhi, 2003. Griffin, R.W. and Moorhead, G., Organizational Behaviour, Houghton Mifflin Co.. Hersey, Blanchard & Johnson, Management of Organisation Behaviour, N.Delhi. Davis, K, “Organization Behavior-Human Behaviour at Work”, Tata McGraw Hill, New Delhi. Prasad, L.M.; Organizational Behaviour, Sultan Chand & Sons, 2003. Schermerhorn, Hunt, and Osborn, “Organization Behavior”, 7th Ed. John Wiley and Sons. Uma Sekran, “Organizational Behavior Text and Cases”, Tata McGraw Hill, New Delhi. Shukla, “Organization Theory and Practice In India”, Prentice Hall of India, New Delhi. Khanka, S.S.; Organizational Behaviour, Sultan Chand and Sons, New Delhi Joseph, Weiss; Organization Behaviour and Change, Vikas Publishing house

Acct-202: Financial Accounting

Objective: The objective of this course is to provide a theoretical framework as well as business applications of various accounting methods in management. Course Contents:

1. Framework of Financial Accounting: Scope and objectives of financial accounting, main users of accounting information, accounting concepts, distinction between capital and revenue, role and scope of auditing in business both external and internal auditing 2. Financial statements of Limited Companies: External publication of companies financial statements, the elements that make up the external financial reports, prepare income statements, balance sheets, cash flows statement and statement of retained earnings for limited companies as per Indian Companies Act,1956. 3. Ratio Analysis: Merits and limitations, Liquidity ratios, Efficiency ratios, Profitability ratios, Capital structure ratios 4. Accounting treatment of Long Term Funds: Various types of shares and loans, issue and redemption of equity shares and debentures, balance sheets after the issue and redemption of shares 5. Cost of Finance: cost of equity, cost of preference shares, cost of debt capital, weighted average cost of capital 6. Discuss the Various Sources of Finance: Difference between short-term, medium-term and long-term sources of finance, working capital management-concepts of working capital. Determinants, Approaches of financing working capital; appraise the financing needs of a given organization Recommended Readings:

Banerjee Ashok -Financial Accounting, Excel Books Pandey I.M. -Management Accounting, Vikas Publishing House Gupta Shashi K., Sharma R.K. -Management Accounting & Business Finance, Kalyani Publishers Dhir A.K. , Mrs. Kanwaldeep-Accountancy, Sharma Publications Jain, Narang-Corporate Financial Accounting, Kalyani Publishers Gupta R.L.-Advanced Accountancy, Sultan Chand & sons

Econs-203: Economic Principles and Their Applications to Business

Objective: This Course is meant to acquaint the students with the principles of Business Economics as are applicable in business.

Course Contents:

1. The problem of scarcity, the concept of opportunity cost, the difference between macroeconomics and microeconomics and the difference between normative and positive economics 2. The concept of utility, individual demand and market demand. The concept of elasticity. 3. The theory of costs 4. Market Equilibrium- Demand & supply analysis, difference between private & social costs, effects of various types of govt. intervention on market outcomes. 5. Profit- maximizing outcomes under monopoly & perfect competition in short run & long run. Effects of changes in govt. policy upon these markets. 6. Kinked demand curve model of oligopoly & model of monopolistic competition. Idea of collusion. 7. National Income as a measure of societal well being and various methods of measurement. 8. Determination of the equilibrium levels of national income using the Keynesian macroeconomic model in a closed & open economy & its use in businesses. 9. Monetary policy in a closed & open economy. 10. Macroeconomic policy 11. Advantages & disadvantages of free trade- principles of absolute & comparative advantage. 12. Determination of exchange rates & evaluation of the relative merits of fixed & floating exchange rate regimes. Recommended Readings:

Koutsoyiannis A, Modern Micro-economics, Macmillan Press Ltd., New Delhi. Mithani DM, Managerial Economics, Himalaya Publishing House, New Delhi. Chaturvedi DD, Business Economics (Text & Cases), Galgotia Publications, New Delhi. Ahuja H.L. Business Economics, S. Chand & Sons, New Delhi. Dingra I.C. Business Economics, Sultan Chand & Sons, New Delhi. Mote V.L., Paul Samuel, Gupta G.S. Managerial Economics, Tata McGraw Hill Publication Trivedi M.L., Managerial Economics, Tata McGraw Hill Publication Peterson, Lewis, Managerial Economics, Prentice Hall of India, N. Delhi. Salvatore, Managerial Economics in Global Economy, Thomson learning, Bombay. E.F. Brigham and J.L. Pappas, Managerial Economics, Dryden Press, Illinois. (Students are expected to read daily economic and business papers and business publications. Topical economic and business issues will form an integral part of the course and class discussions.)

QM-204: Quantitative Methods for Business and Management

Objective: Students will be expected to be able to define relevant terms, discuss the importance of statistical and mathematical concepts in business decision-making and to interpret all results.

Course Contents:

Different types of data and data collection processes: Main sources and types of data, Sampling methods, questionnaire design and Concept of sampling error

Presentation of data and summary statistics: Tables and charts including frequency

and cumulative frequency distributions and their graphical representations. Measures of central tendency, Measures of dispersion and Determination of the shape of frequency distribution

Index Numbers- Computation of Unweighted and Weighted index numbers

Concepts of probability and probability distributions: Introduction to the concept of

probability. Uses of binomial and Poisson distributions. Central limit theorem, Normal distribution and its application in Business and Economics

Correlation and regression analysis : Scatter diagrams, Pearson‟s coefficient of

correlation and Spearman‟s „rank‟ correlation coefficient , difference between correlation and causality. The „least squares‟ regression line. Estimated regression equation

The normal and t distributions, hypothesis testing and chi-squared tests:

Hypothesis tests of a single mean, a single proportion, the difference between two means and the difference between two proportions. Chi-squared tests of goodness-of-fit, variance and independence.

Recommended Readings:

Anderson, Swenney and Williams, Statistics for Business and Economics, Cengage Learning Canavos/Miller, An Introduction to Modern Business Statistics , Duxbury press.

Prem S. Mann, John Wiley & Sons, Introductory Statistics. Wiley Publishers S.P. Gupta, Statistical Methods, Sultan Chand, New Delhi R. P. Hooda, Statistics for Business and Economics, McMiller, India R.S Bhardwaj ,Maths for Business and Economics ,Excel

Syllabus:

BBA

Third Semester

HRM-301: Human Resource Management

Objective: To develop an understanding of the basic concepts of human resource and various functional areas of HR. 1 Introduction to HRM: Meaning, Nature , Features, Function, Theories of HRM, Role of the HR professional and line manager ,the Psychological Contract, The Impact of Organizational Culture on HRM, The Impact on HRM of the Unpredictable Global Environment. 2 Ethical Issues and Dilemmas Of HRM, Ethics – Competing and Contradictory Theories; Ethics Applied to Management, Ethics at Organizational Level – Corporate Social Responsibility,

3 Human Resource Planning (HRP) The Purposes and Importance of Human Resource Planning, The Processes of Human Resource Planning, Redesigning the Organization, External Lab our market, HRP and Horizontal Integration, HRP in Today‟s Unpredictable Global Environment. 4 Recruitment and Selection: The Recruitment and Selection Process, Defining the Vacancy, Selection Procedures, Employee Induction 5 Performance Management – An Overview: What is Performance Management, High Performance Working, The Contrasting Objectives of the Employer and the Employee Reward and Motivation, Need Theories of Motivation, Process Theories of Motivation, Excellence Theory and Motivation 6 Job Design Definitions of Job Design, Empowerment, Centralisation and Decentralisation, Elements of Good Job Design, Delegating and Monitoring Work, Flexible Working 7 Performance Appraisal: What is Appraisal? Appraisal in the Context of Performance Management, Different Approaches to Appraisal, Typical Processes of Appraisal, Personal Objective Setting, Managers Need to Have Appraisal Skills, Self-appraisal, Continuous Appraisal 8 Learning and Development: Learning, Training, Development or Education? Value of Learning Identifying Learning Needs, Theories about Learning, Ways of Delivering Learning, Aligning the Individual‟s Needs to Those of the Organisation 9 Talent Management The Importance of Career Development, The Individual‟s Contribution to Career Development, The Employer‟s Contribution to Career Development, Self-Assessment and Keeping Aware of Career, Opportunities Continuing Professional Development 10 Employee Reward: The Elements of Reward, Financial Reward, Non-Pay Reward, Flexible Benefits 11 Discipline and Grievance, Disciplinary Procedures, Grievance Procedures Disciplinary Penalties, Appeals Processes, The Right to be Accompanied Redundancy 12 Employee Communication: Involvement and Engagement Communication in Organisations, The Communication Process, Methods of Communication, Effective Communication Negotiation 13 Health, Safety and Welfare: Tensions Between the Legal, Ethical and Business, The Size of the Challenge, The H&S Responsibilities of the Employer Stress, Occupational Health, Working Hours.

Recommended Readings:

1. Aswathappa K,Human Resources and Personnel Management, Tata McGraw Hill

2. Rao,VSP, HRM Text and Cases, Excel Books

3. De Cenzo, Human Resources Management, New York John Wiley

4. Gary Desseler, Human Resources Management,Pearson Education

MKT-302 : Marketing Policy, Planning & Communication

Objective: The objective of this course is to develop an understanding of the basic concepts of marketing and

various functional areas of marketing. Course Contents:

1. Marketing Concept & its Orientation – Development of Marketing thought; Creative &

Entrepreneurial Nature of Marketing; Nature, Role & Value of Modern Marketing. 2. Marketing Mix, Pricing Policy & New Product development – Nature of Mix Elements;

Marketing Communication Policies; Formulation of Pricing Policies; Distribution Policies; New Product Development Process.

3. Marketing Decision Making & Marketing Information System – Techniques & Tools of Market Analysis; Marketing Strategies & Plans; Marketing Planning Process; Role of Marketing Information System; Methods of control; Use of Quantitative & Qualitative Measures of Performance.

4. Market, Marketing Research & Marketing Environment – Understanding Market; Marketing Research Methodology & its Process; Sources of Secondary Data; Methods of Collecting Primary Data; Environment Factors affecting Marketing Decisions, Environment Scanning, External Marketing Audit.

5. Consumer & Organizational Buyer Behaviour - Types of Consumer Buying Behaviour & Organisations; Factors affecting Buying Decision Process & Consumer Behaviour; DMU (Decision Making Unit); Buying Centre; Relationship Marketing.

6. Segmentation, Targeting & Positioning for Products & Services – Issues Involved; Segmentation Tools, Bases & Techniques; Positioning Strategies; Undifferentiated, Concentrated & Differentiated Marketing Policies.

7. Internet related Technologies & Computer-Based Technologies – World Wide Web; e-commerce; e-marketing; Internet; Database Marketing; Data Mining; Data Fusion; Use of Computer-Based Technologies in Customer Relationship Management

8. Service Marketing & its relation to Internet Based Technologies – Nature of Services; Difference between Service & Product Marketing; Nature & Importance of Service Marketing; GAPS Model; Service Quality Frameworks & other appropriate analysis to Service Marketing Problems.

Recommended Readings:

David L. Kurtz & Louis E. Boone – Principles of Marketing, 12th Edition, Thomson Publishing Mc Carthy & Perreault – Essentials of marketing, 6th Edition, IRWIN, Australia Philip Kotler – Marketing Management, 12th Edition, Dorling Kindersley (India) Pvt. Ltd. Jobber D – Principles & Practice of Marketing (2003), Mc Graw-Hill Lancaster G, Reynolds P – Marketing (2001), Butterworth-Heinemann V.S. Ramaswamy – Marketing Management, 2nd Edition, Mac Millian India Ltd. Lamb, Hair, Mc Daniel – Essentials of Marketing, South – Western College Publishing, International Thomson Publishing Company. S.A.Sherelakar – Marketing Management, 1st Edition, Himalaya Publishing House, New Delhi. T.N. Chhabra & S.K. Grover – Marketing Management, 4th Edition, Dhanpat Rai & Co. (Pvt.) Ltd. Mukesh Dhunna – Marketing Management: Text & Cases, 1st Edition – Wisdom Publications, New Delhi. Rajan Saxena – Marketing Management, 3rd Edition, Tata Mc Graw Hill Publishing Co. Ltd. New Delhi.

MIA-303: MANAGEMENT IN ACTION Objective: The objective of this course is to develop an understanding of the various concepts of management Course Contents:

1 Understand, evaluate and apply, within a business context, key theories and concepts covered in the units: 1.1 Financial Accounting 1.2 Human Resource Management 1.3 Economic Principles and Their Application to Business 1.4 Marketing Policy Planning and Communication 1.5 Organizational Behaviour 1.6 Quantitative Methods for Business and Management 2 Understand the nature, role and significance of management activities in a range of organizations 2.1 Demonstrate the transferable skills of critical thinking, analysis, synthesis , problem solving, decision making and quantitative aspects 2.2 Apply business-specific tools of analysis, decision making and evaluation to a wide range of scenarios and problems and use them to devise and sustain arguments 2.3 Find solutions to problems and issues that might be encountered in the contemporary professional and business world 3 Identify and explain the structure and content of meetings and interviews 3.1 Identify different types of meetings and interviews 3.2 Explain the formal structures, procedures and documentation needed for successful meetings and interviews 4 Explain and employ the various types of written communication used in business and organizational contexts 4.1 Demonstrate the ability to use the complete range of written communications including electronic mail messages, letters, briefs, direct mail messages, reports and press releases 5 Discuss and describe the use of visual aids to enhance oral communication 5.1 Examine the purpose of presentations 5.2 Explain how to deliver effective oral communications and discuss the factors that need to be taken into consideration 5.3 Describe how to choose and use visual aids and explain the value of using visual communications for business 5.4 Find solutions to various scenarios regarding the role and benefit of various types of graphics 6 Demonstrate an understanding of information technology used for business communication 6.1 Explain the benefit of promoting the use of IT in business, including telecommuting, work group commuting, videoconferencing, commercial services and e-business

Recommended Readings:

Stephen P., Robbins; Organizational Behaviour; “Prentice Hall of India Pvt. Ltd.”, New Delhi, 2003.

Philip Kotler – Marketing Management, 12th Edition, Dorling Kindersley (India) Pvt. Ltd. Rao V.S.P–HRM Text & Cases, Excel Books Anderson, Swenney and Williams, Stastistics for business and economics., Cengage Learning Maheshwari S.N., Maheshwari S.K. - Introduction to Accountancy, Vikas Publication House

Pandey I.M. -Management Accounting, Vikas Publishing House

SA-304: Systems Analysis and Design Objective: The objective of this course is to make students understand procedure for developing any new system or changing existing system within an organization.

Course Contents:

1) INTRODUCTION TO INFORMATION SYSTEM: Data, information and system, types of information and information systems, need of information systems, System theory, Objectives of a System.

2) SAD METHODOLOGY: System development life cycle (SDLC), Advantages and

disadvantages of SDLC, Water fall model of SDLC

3) SYSTEM ANALYSIS: Introduction to System analysis, Systems Investigation, The Feasibility or Initial Study, Requirements Specification, cost-benefit analysis.

4) SYSTEM DESIGN: System Design Stages, System Design Specification, Design

Considerations, Human-Computer Interface.

5) STRUCTURED ANALYSIS AND DESIGN METHODOLOGY: Stages in SSADM, benefits and limitations of employing SSADM.

6) STRUCTURED SYSTEM ANALYSIS AND DESIGN TOOLS: DFD‟s, Data

Modeling, data dictionary and minor case study.

7) ADVANCED ANALYSIS AND DESIGN METHODS: Hard and Soft Systems, Compare and contrast SSM, SSADM, OOAD, UPLC, Rapid Application Development (RAD), Joint Application Development (JAD), CASE tools.

8) STANDARDS IN SAD: Role and scope of standards in SAD, Components for

documentation, System documentation.

9) SYSTEM IMPLEMENTATION: A comparative analysis of project monitoring and controlling techniques/strategies, degree of project success.

10) SYSTEM SECURITY AND SUPPORT: Procedure and precautions for system

security, support and maintenance.

Recommended Readings:

1) Avison D E, Fitzgerald G, Information Systems Development , McGraw-Hill Education, 2002 ISBN: 0077096266

2) Yeates D, Cadle J, Wakefield T, “Systems Analysis and Design”,Pearson Higher Education, 2003 ISBN: 0273655361

3) Valacich, George, “Hoffer, Essentials of System analysis and Design”, Prantice Hall publications

4) Elias M. Awad, “System Analysis and design”, Galgotia publication, 2nd Edition. 5) Er. V.K. Jain, “System Analysis and Design”, dreamtech Press, 2008. 6) Joseph S. Valacich, ”Essentials of System Analysis and design”, Prentice Hall

Publications,2001.

CMA-305: Managerial Accounting

Objective- The objective of this course is to provide theoretical framework as well as business applications of

various accounting methods in management Course Contents:

1. Control System for Materials, Labour and Overheads – Nature of costs, behavioural aspects of costs, types of cost centre and cost units, problems and costs associated with labour turnover, Methods of allocation and apportionment of overheads, pricing of material and impact upon profits of different method available.

2. Cost Classification And Effect of Volume on Costs – Cost volume profit analysis, assumptions, validity of the assumptions, on which such analysis is based.

3. Marginal and Absorption Costing – Marginal and absorption costing profit statements, differences in profits between these two statements

4. Cost analysis for short-term decision making – Contribution theory, limiting factors and their use in profit maximization, sunk costs, opportunity costs, differential costs, relevant costs and incremental costs and their influence on short-term decisions, qualitative aspects of short-term decision making.

5. Budgetary Control - Objectives and benefits of budgets and budgetary control, construction of budgets for planning and control purposes, management of budgets.

6. Standard Costing and Variance Analysis – Significance and inter- relationship of different types of variances, causes of both cost and sales variances, value of investigation of variances, difference between fixed and variable cost variances, types of standards and their suitability, control ratios and their relationship to variances

7. Working Capital Management – Operating cycle, funding and control of each of the elements of working capital, problems and costs associated with having too much or too little of each element, solvency ratios, use of economic material order quantity to control working capital

8. Capital investment project appraisal – Time value of money, financial and non-financial factors involved in investment decisions, calculation of accounting rate of return , payback , net present value, internal rate of return, strengths and weaknesses of different methods

9. Performance Measurement – Explain the use of ratios and non-financial indicators in the analysis of company and departmental performance in both manufacturing and service industries

10. Job, Process and Contract costing – Characteristics of process costing, normal and abnormal losses and their treatment within the accounts, Difference between joint products and by-products, methods of apportioning joint costs, cost and selling price of a product or service, activity based costing methods

11. Information Management – Shortcomings of financial accounts as a management control tool, essential requirements of a management accounting system, value of information, information requirements of operational, strategic and tactical management and the role of management accounting system in supplying such information, importance of internal control systems.

Recommended Readings:

Bhattacharya, S. K. And Dearden, J.– Accounting for Management Vani Educational Books, 1984 Anthony & Reece – Accounting Principles R.D. Irwin, 1983

Horngren, C. T., Foster, G. And Datar, S. M.– Management Accounting Elsevier Books Tulsian, P. C.– Financial Accounting, Pearson Education C. Mohan Juneja, Rajesh Bagga – Accounting for Management Kalyani Books Don R. Hansen, Maryanne M. Mowen – Management Accounting South-Western College Publishing, 2000

Syllabus:

BBA

Fourth Semester

SM- 401: Corporate Strategy and Planning Objective- The objective of this course is to provide theoretical framework as well as business applications of

various strategies used by the corporates.

Course Contents:

1. Introduction to corporate strategic planning: nature, scope and need, process. Systematic corporate strategic planning: Growth, advantages and limitations, different models, levels of strategy 2. Techniques of analysis for corporate strategic planning: scope, importance and uses. Strategic Fit and SWOT, Environmental analysis –External and Internal; The PESTEL, Market and Customer analysis, Competitor analysis, Portfolio analysis 3. Identify, consider and assess strategic options and decisions: Objective-process of objective setting and Gap analysis, goal, mission, vision, strategic intent statement, and „strategic stubbornness‟ and „strategic drift‟. Strategies for- competitive advantage, growth: directions and methods, mature and declining markets, different market positions 4. Evaluate and decide between strategic options: Use of ideas and concepts related to the decision making process, frameworks, concepts and criteria for evaluating and selecting strategies. Identification of techniques of strategy appraisal and decision making- decision trees and the PIMS database 5. Implementing, measuring and controlling strategies for corporate strategic performance: „Strategic architecture‟, links between corporate strategies and organizational structure, Strategic Business Units, resource allocation and budgeting. Assessment of - human resource, planning and managing change, techniques available for measuring and controlling corporate strategic performance role and importance of management information and decision support systems in evaluation and control 6. Contemporary issues and future challenges affecting corporate strategic planning: global influences and aspects of corporate strategic planning in innovative and entrepreneurial organizations, social and ethical issues, corporate governance and stakeholder concepts of business Recommended Readings: Johnson G, Scholes, Exploring Corporate Strategy, Pearson Higher Education, Haberberg A, Rieple A, The strategic management of Organizations, Oxford University Press P.Subba Rao, Business Policy& Strategic Management, Himalaya Books

V S P Rao, Strategic Management, Excel Books, 2003 David ,Strategic Management: Concept& cases, Pearson Education Gupta, Gollakota & Srinivasan: Business policy & Strategic Management: Concepts& Applications, PHI Learning Pvt. Ltd. Kazmi Azhar: Strategic Management & Business policy, TATA Mc-Graw Hill

MO - 402 : Managing in Organizations Objective- The objective of this course is to make the students understand the key factors of organisational

change and development.

Course Contents: 1. Understand the key factors in designing an organization: Identification of factors and their

effect in designing of an organization, various organizational structure, centralization and decentralization, metaphors(organic, machine-like, organizations as systems etc) and difference between the terms „structure‟ and „process‟ in an organizational context

2. Reasons of adopting organization their current form to provide effectiveness in light of external/internal pressures: Identification and assessment of business environment;

Competitive environment, the role of technology in achieving short and long term goals

3. Evaluation and effectiveness of relevant management and organizational theory: Identify and explain appropriate management and organizational theory to assist in achieving operational or functional aims, and their application

4. Appreciate organizational performance and the links with performance management of staff: Examine the role of goals and objectives and their contribution to organizational success,

explain how organizations help employees and managers to achieve their goals

5. Critical evaluation of main functions of management (planning, organizing, leading and controlling): Explain the main functions of management and the role of managerial ethics

and their appropriateness in today‟s organizations

6. Understand organizational change and the need for organizational innovation: Identify

and explain external and internal triggers of change and innovation. Discuss different approaches to

change and the use of current theory on how to manage the change process and resistance to change

7. Understand the role of organizational and corporate culture and its relevance to

achieving long-term goals: Describe and explain organizational culture. Critically assess the

value of such knowledge to understand the value of organizational culture to managers

8. Understand the value of organizational development: Identify and explain approaches to

organizational development. Critically evaluate approaches to organizational development Recommended Readings:

Mullins L, Management and Organisational Behaviour (2004), Pearson Higher Education Daft R, Organizational Theory and Design (2006), South-Western College Publishing Ashwathappa : Business Environment , TATA Mc-Graw Hill VSP Rao, V Hari Krishna, Management, text and cases : Excel Books, 2009

CSBP-403: International Business Case Study Objective: To develop an understanding on the basic of case studies for international business in various functional areas. Course Contents: 1.The Importance and Nature of International Business: Introduction, The Importance and Growth of International Business, International and Domestic Business, Types of International Business Involvement. 2. Understanding the International Business Environment Introduction Social/Cultural Factors ,Legal Factors, Economic Factors Political Factors ,Technological Factors ,The „C‟ Factors ,The Use of Slept and C Factors in International Business Planning ,Social Responsibility and International Business ,International Buyer Behavior ,International Business Research 3. International Business Strategy :Introduction ,Business Planning ,Strategy Development ,Strategy and Company Factors, Strategy and Competition, Strategy and Level of Economic Development ,Strategy and Finance. 4. Organizational Structures, Cultures and Capabilities : Introduction ,Organizational Structures ,Organizational Culture ,Staffing and the International Business

5. International Marketing: Introduction,Product Management ,Pricing Strategies and International Pricing Policies ,International Promotion Policy ,International Distribution and Logistics ,The Extended Marketing Mix 6. International Manufacturing: Introduction, Manufacturing Management, Manufacturing Location ,Make or Buy , Co-ordination of International Manufacturing 7. International Human Resource Management: Introduction,T he Strategic Role of International HRM , Staffing ,Developing the Global Approach, Labour Relations. 8. Implementation, Evaluation and Control: Introduction, Individual Country Annual Plans ,Managing the Implementation Process ,Performance Evaluation and Control ,Planning for the Future 9. Finance and International Business: Introduction , Finance and the Development of International Business , Financing International Trade ,Finance and the Multinational Company ,International Investment Decisions. 10. Risk and the International Business :Introduction ,Risk and International Trade/Finance ,Managing Political Risk Internal Methods of Managing Exchange Rate Risk and Exposure ,External Methods of Managing Exchange Rate Risk and Exposure 11. The International Business Case Study – Guidance: Introduction, Initial Reading ,Detailed Analysis,The Examination. Recommended Readings:

Hill C, International Business, McGraw-Hill Rugman A, International Business, Pearson

MM-404: Strategic Marketing Management Objective: To acquaint the students with the latest strategies being used in the area of marketing management Course Contents: 1. Concepts of marketing strategy and planning: societal and customer values, meaning of marketing in society and for an organization, identify and describe strategic marketing activities, marketing‟s social responsibility, scope of strategic marketing, the marketing orientation of companies. 2. The processes of strategy development and marketing planning: describe and critically evaluate the function of mission statements, goals and objectives, how companies identify and implement the marketing mix of an applied strategic plan. 3. Process of strategy development in a dynamic business environment: Demonstrate and apply portfolio models to the analysis of markets and competitors, the importance of monitoring the marketing environment, product life cycle and its implication for managing the marketing mix, nature and structure of competition in markets, impact of market structure on marketing management, consumer buying process 4. Operationalising marketing strategy, and the elements of the marketing mix: Distinction between strategic and tactical planning, product/service issues and product/service management issues, branding and its purpose, strategic marketing communications, the promotions mix, channel decisions & price in strategic marketing management 5. Applicability of strategic marketing to a range of business contexts: the appropriateness of strategic marketing across all sectors of business, importance of services marketing within the context of strategic marketing. 6. Appropriateness of strategic marketing theories to small to medium sized businesses: role played by small to medium sized businesses developing and established economies, characteristics of the small firm context, suitability of the key theories and approaches of strategic marketing in the small to medium firm context. 7. Apply and implement strategic marketing plans: Strategic marketing issues of implementation, performance and control, important role of human resources in the implementation of marketing strategy, the challenges of implementing and controlling marketing strategy. 8. The impact of technological advances on strategic marketing: 9. The influence of increasing levels of management education on strategic marketing management and practice

Recommended Readings:

Kotler P, Marketing Management (2005), Pearson Higher Education Doyle P, Marketing Management and Strategy (2006), Pearson Higher Education Wilson R.M.S., Gilligan C, Strategic Marketing Management, Viva Books Pvt.Ltd. Sahaf, Strategic Marketing: Making decisions for Strategic Advantage, Prentice Hall of India Ferrell,O.C., Hartline Michael, Strategic Marketing, Cengage Learning

FM-405: Corporate Finance

Objective: The objective of this course is to develop an understanding of the Foundation of Finance and various

functional areas of finance. Course Contents:

1. Role of the Corporate Finance Manager and its main links to business objectives – Role of the finance manager & Main business objectives and its links to the finance manager. 2. Main sources of equity business finance & debt finance – Outline the process for gaining a quotation on the Official List (OL) or the Alternative Investment Market (AIM); Differences between ordinary shares and preference shares & a rights issue and a scrip issue; and the advantages and disadvantages of ordinary shares, preference shares and the different types of share available; & also identify the main sources of debt finance available to any size of business and available from the financial markets. 3. Evaluation of Investment Decisions using a variety of appraisal techniques – Different types of investment appraisal method; Calculation of risk in the investment appraisal process;& Principles, Benefits and Limitations of Investment Appraisal; 4. Methods of valuing company shares and calculation of the necessary share values-Calculation of the share value of a business based on the methods: NAV, PER, Free Cash Flow Basis, DVM; & Qualities of a business that are likely to influence the Share Value. 5. Factors helps in determining a Company’s Dividend Policy – Main dividend policies that companies might adopt; Calculation of the dividend growth model; Effect of dividends on shareholder wealth. 6. Calculation of the cost of capital – Calculation of the cost of equity share capital, both ordinary shares and preference shares; cost of debt capital; & the weighted average cost of capital. 7. Similarities & Differences b/w merger or a takeover & its process – City Code on Takeovers and Mergers; Main justifications, financial and otherwise, for mergers and takeovers. 8. Working capital of a business & different types of risk that a finance manager will be affected – Main areas of treasury and working capital; Calculation of the working capital cycle and the cash conversion or operating cycle; Different types of risk that will affect the finance manager; Different costs associated with managing risk; Derivative Instruments; & the Significance of gearing, both operating and financial gearing, managing the risk of exchange rate movements. Recommended Readings:

R.M. Srivastava, Financial Management, Himalaya Publishing House. Lawrence J. Gitman, Principles of Managerial Finance: 8th Edition, ADDISON-WESLEY LONGMAN, Inc. Chinmoy Sahu, M. Mallikarjun, Managing Finance & Growth: Emerging Issues & Challenges, EXCEL BOOKS, New Delhi. Hickman, Hunter, Byrd, Foundation of Corporate Finance, WEST Publishing Company. Brealey Myers, Principles of Corporate finance, Tata Mc Graw Hill Inc. R. Charles Moyer, Contemporary Financial Management, Thomson Publishing. Ross, Westerfield, Jordam, Essentials of corporate finance: 2nd Edition, Tata Mc Graw Hill Inc. ABE, ABE Study Manual- Corporate Finance, ABE

SYLLABUS

BBA

FIFTH SEMESTER

BBCP- 501: Business Law

Objective: The objective of this course is to familiarise the students with the basics of legal environment of

business, the evolution of legal system and the sources of commercial law as well as the issue in

corporate legal governance in India with a stress on application of law on business transactions with

reference to the case laws.

Course Outline: 1. Evolution of legal system and sources of business law, Business Legislation's social

responsibilities of business.

2. Indian Contract Act, 1872: Meaning and Nature of Contract, Essential Elements of a Valid

Contract, Flaws in Contract, Void Agreements.

3. Quasi contracts, Discharge of Contracts, Remedies for Breach, Contract of Indemnity and

Guarantee.

4. Law relating to Bailment, Pledge and Agency.

5. Sale of Goods Act, 1930: Contract of Sale and Agreement to Sell, Conditions & Warranties,

Doctrine of "Caveat Emptor", "Resperit Demino" and "Nemo Dat Quod Non Habet", Transfer of

Title by Non-owners, Unpaid Seller, Auction Sale.

6. Negotiable Instruments Act, 1881: Definition & Characteristics, Kinds of Negotiable

Instruments, Liability of Banker, Endorsement, Crossing of Cheques

7. Holder & Holder in Due Course, Maturity, Discharge, Dishonour of Cheques including special

provisions of Section 138to 142 under the Negotiable Instruments Act, 1881.

8. Consumer Protection Act, 1986: Objects, Definitions of Important Terms, Consumer,

Redressal Machinery Jurisdiction and Remedies.

9. Partnership Act, 1932: Definition & Types of partnership, rights & duties of partners, implied

authority of partners, minor’s position as a partner, dissolution of partnership.

10. Companies Act, 1956: Company - Meaning and Characteristics, Kinds of Companies and

Formation of a Company.

11. Company Management & Board Meetings.

12. Company Meetings

13. Winding up of Companies

14. SEBI Act, 1992: Important Features & Definitions, Establishment and Incorporation of Board,

Functions, Guidelines for Public Issue, Right Issue & Bonus Issue.

15. Competition bill/law-general awareness

16. RTI Act 17. Seminar / Presentations.

Suggested Readings: Avtar Singh, Company Law, Eastern Book Co, Lucknow.

Ghosh & Kapoor, Business Policy and Environment, Sultan Chand & Sons, New Delhi.

Goel Rohini, Mercantile Law (2003), Taxman Allied Service Pvt. Ltd., New Delhi

Khurana , Ajit and Chandhok (2007), Business Legislations, S Dinesh & Co, Jalandhar

Kapoor, N.D., Elements of Mercantile Law, Sultan Chand & Sons, New Delhi.

Taxmann's, Corporate Laws, Taxmann Allied Service Pvt. Ltd., New Delhi.

Bare acts relevant to the respective laws.

BBCP-502:BUSINESS ETHICS AND VALUES OBJECTIVES • To create an awareness on Engineering Ethics and Human Values.

• To instill Moral and Social Values and Loyalty

• To appreciate the rights of Others

. To Sensitise the Student on the various Ethical Aspects concerning the Functioning

of Business Enterprises, within the Organisations and in their Relationship with the

External World.

HUMAN VALUES

Integrity – Respect for Others – Living Peacefully – caring – Sharing – Honesty – Courage – Valuing

Time – Co-operation – Commitment – Empathy – Self-Confidence – Character – Freedom-Creativity-

Love-Wisdom

Values In Work Life Attitudes to work-work ethics and quality of work life.

Role and importance of Business Ethics and Values in Business Definition of Business ethics - Impact on Business Policy and Business Strategy - Role of CEO -

Impact on the Business Culture;Types of Ethical issues - Bribes - Coercion - Deception –

Theft;Corporate Social Responsibilityt;Social Audit;Whistle Blowing.

SAFETY, RESPONSIBILITIES AND RIGHTS

Safety and risk - assessment of safety and risk - risk benefit analysis and reducing risk - the three mile

island and chernobyl case studies.

Collegiality and loyalty

Respect for authority - collective bargaining - confidentiality - conflicts of interest - occupational crime -

professional rights - employee rights - Intellectual Property Rights (IPR) - discrimination.

Moral dilemmas - moral autonomy - Kohlberg's theory - theories about right action - Self-interest -

customs and religion - uses of ethical theories.

Professional Ethics Professional ethos-sample code of Ethics like ASME, ASCE, IEEE, Institution of Engineers (India),

Indian Institute of Materials Management, Institution of electronics and telecommunication engineers

(IETE), India, etc.

Ethics Ethics of duty-Ethics of responsibility-Factors determining Ethical judgements- Ethics and

Organisations;Employee Duties and Rights;Discriminatory and Prejudicial Employee

Practices;Downsizing the Workforce;Handling Ethical Dilemmas at Work;Ethical Practices in Market

Place;Ethics and Finance;Business and the Environment;Social Audit and Ethical Investing;Computers

and Ethics; Case Studies.

TEXT BOOKS : 1.Memoria & Memoria - Business Policy

2. David J. Fritzsche - Business Ethics

3. Velasquez - Business Ethics - Prentice-Hall Of India

4.Human Values by A.N.Tripathi-New Age Publishers

5. Pratley - Essence of Business Ethics - Prentice-Hall Of India

BBCP-503 e- COMMERCE

Objectives

The objective of the course is to acquaint the students with the use of E-Commerce in competing

markets.

Course Contents

Introduction to Electronic Commerce: Framework, applications: network infrastructure (including

internet), internet commercialization.

Electronic payment system, inter organizational commerce & intra-organizational commerce, EDI,

value-added network, digital library.

Secutiry, advertising & marketing on the internet, introduction to e CRM, Consumer search & resource

discovery, computer based education & training, digital Copyrights.

Fundamental of mobile computation and wireless computation, multimedia & digital video, software

agents, characteristics & properties, technology, tele-script, agent language, applets & browsers.

ERP Introduction- enterprise resource planning, benefits, business process reengineering, Data ware housing, Data Mining, On line Analytical Processing (OLAP), Supply chain management

Suggested Readings

1. Kienam, Managing Your E-Commerce Business, Prentice Hall of India, N. Delhi.

2. Kosiur, Understanding E-Commerce, Prentice Hall of India, N. Delhi.

3. Kalakota, Whinston, Frontiers of Electronic Commerce, Addison Wesley.

4. Schneider P. Grey, Perry T. James, E-Commerce, Thomson Learning Bombay.

5. Shurety, E-business with Net Commerce (with CD), Addison Wesley.

BBCP:504-French Language

Objective: To make the student professionally competent in the ever developing modern era, thus broadening his outlook towards the rest of the world and inculcating in him global approach. The course will help the student in becoming proficient with the usage of the world’s second largest spoken language.

GRAMMAR

I) DETERMINANTS II) PREPOSITIONS III) ADJECTIVES-PERSONAL, POSSESSIVE, INTERROGATIVE, DEMONSTRATIVE IV) PRONOUNS- PERSONAL, INTERROGATIVE, DEMONSTRATIVE, POSSESSIVE V) PAST TENSE VI) PRESENT TENSE VII) FUTURE TENSE

WRITTEN EXPRESSION TRANSLATION (ENGLISH TO FRENCH) TRANSLATION(FRENCH TO ENGLISH) SHORT QUESTIONS ON DAY TO DAY LIFE IN FRANCE GRAMMAR AND BUSINEES FRENCH GRAMMAR

I) IMPERATIVE II) COMPARATIVE AND SUPERLATIVE III) ADVERBES IV) IMPERFECT TENSE

BUSINESS FRENCH VIVA-VOCE TEXT BOOK PRESCRIBED FOR CERTIFICATE COURSE: CAMPUS I

BBCP- 505 : Research Methodology

Objective: The objective of this course is to provide an insight into the scope and extent of application of Business Research as an information providing activity for management decision-making and to equip the students with the basic understanding of the research methodology and forecasting techniques.

Course Outline: Nature and Scope of Business Research. Problem Formulation and Statement of Research Objectives. Business Research Process. Sample Design. Fieldwork and tabulation of data. Basic techniques for Analysis of data. Advance techniques for data analysis: Discriminant analysis, Factor analysis, Conjoint

analysis. Business Research Applications in Management Functions. Ethical issues in Business Research. Nature and types of Research: Specifying a problem for research in Business, Planning

and Organizing Research. Techniques of Data Collection. Writing the Research Report. Forecasting- short term and long term; Various Techniques of Forecasting. Delphi Method, Survey Opinion Method, Barometric Techniques, Regression Analysis. Time Series Analysis, its decomposition.

Suggested Readings: Kothari, C.R., Research Methodology, New Age Publishers Luck, D.J. and Rubin, R.S., Marketing Research, Prentice Hall of India. Mentzer, J.T. and Bienstock, C.C., Sales Forecasting Management, Sage Publications. Boyd, H.W. and Westfall, R., Marketing Research: Text and Cases, Richard D. Irwin. Tull,D.S. and Hawkins, D.I., Marketing Research: Measurement and Methods, Prentice Hall of India.

Beri, G.C., Marketing Research, Tata McGraw Hill. Gupta, S.P., Statistical Methods, Sultan Chand & Sons

SYLLABUS

BBA

SIXTH SEMESTER

BBCP-602: Entrepreneurship Development

Objective:

The objective of this course is to develop a basic understanding of the entrepreneurial development and

the process of setting up of new ventures and their management.

Course Outline:

1. Entrepreneur and Entrepreneurship: concepts; role, attitude, values and characteristics of an

entrepreneur. Entrepreneurial motivation.

2. Entrepreneurship: its need, growth and barriers to the growth of entrepreneurship.

3. Innovation and entrepreneurship. Entrepreneurship process

4. Institutional support system for the growth of SMEs and Entrepreneurship Development

Programmes.

5. Steps in setting up a new venture: business idea generation and entrepreneur- product match.

Development of business plan and project feasibility report.

6. Forms of business organizations and ownership structure.

7. Market assessment, marketing problems and marketing strategies for new ventures.

8. Capacity planning for new enterprises.

9. Choice of technology, production system planning and quality management. Estimating the

investment in plant & machinery for new business enterprises.

10. Layout planning and planning for other physical resources and buildings and land. Location

considerations for new enterprises.

11. Organization structure and manpower planning, Project implementation schedule.

12. Inventory considerations and assessment of working capital requirements. Estimates of project

cost, means of finance.

13. Techno-economic feasibility analysis: profitability, ratio analysis and break-even point.

Costbenefit analysis. Project appraisal and arranging complete financial tie-up for new

enterprises.

14. Franchising: definition, selection, franchise relationship and master franchise.

15. Entrepreneurial buying: seller’s motives, selection & evaluation, price fixation for target buying,

and buying for expansion.

16. Growth strategies for SMEs and industrial sickness.

17. Role of Venture Capital in Entrepreneurship development

18. HR issues in small and medium enterprises.

Suggested Readings:

S.S.Khanka, Entrepreneurial Development (Text Book).

Schempter, Entrepreneurship & Economic Development.

Joy P.K., Total Project Management; The Indian Context, MacMillan India Ltd.

Tandon B.C., Environment & Entrepreneur, Chand Publications.

Nicholas Siropolis, Entrepreneurship & Small Business.

BBCP-603: DISASTER MANAGEMENT

Objective:

To provide adequate theoretical knowledge about Disaster Management with focus from traditional

response based management to structured skill based management and understanding the whole cycle of

disaster management, i.e., Prevention, Preparedness, Mitigation, Response, Relief and Rehabilitation.

Course Outline: • Principles/Components of Disaster Management, Natural Disasters, Hazards, Risks & Vulnerabilities.

• Organisation Structure for Disaster Management

• Assessment of Disaster Vulnerability of a location and vulnerable groups.

• Preparedness and Mitigation measures for various Disasters

• Preparation of Disaster Management Plans

• School Awareness & Safety Programme

• Issues in Environmental Health, Water & Sanitation. Earthquake Mitigation, Floods, Fire, Landslides

and other natural calamities.

• Post Disaster Relief & Logistics Management

• Role of Armed Forces/Other Agencies in Disasters, Important Statutes/ Legal Provisions

• Emergency Support Functions and their coordination mechanism

• Resource & Material Management

• Management of Relief Camp

• Information systems & decision making tools

• Voluntary Agencies & Community Participation at various stages of disaster management

• Integration of Rural Development Programmes with disaster reduction and mitigation activities.

• Role of Remote Sensing, Science & Technology

• Rehabilitation Programmes

• New Initiatives

Suggested Readings:

Comfort K., Louise, Managing Disaster: Strategies & Policy Perspectives, Duke University Press

Ghosh, G.K., Disaster Management, A.P.H. Publishing Corporation

Singh, R.B., Disaster Management, Rawat Publications

Kumar, Nikuj, Disaster Management, Alfa Publications

Kumar, Arvind, Disaster Management, Anmol Publications

BBCP-604 : PROJECT MANAGEMENT

Objectives

The basic purpose of this course is to understand the framework for evaluating capital expenditure

proposals, their planning and management in the review of the projects undertaken.

Course Contents

Generation and Screening of Project Idea, Capital Expenditure, Importance and Difficulties, Market

Demand and Situational Analysis, Technical Analysis, Financial Analysis, Capital

Budgeting:NPV,IRR,Profitability index,Payback period. Analysis of Project risk, Firm Risk and Market

Risk, Social Cost and Benefit Analysis, Multiple projects and Constraints, Network Techniques for

Project Management, Project Review and Administrative Aspects, Project Financing in India, Problem

of Time and Cost Overrun in Public Sector Enterprises in India, Assessment of the Tax Burden,

Environment Appraisal of Projects.

Suggested Readings

1. Ahuja, G K & Gupta Ravi. Systematic Approach to Income Tax. Allahabad, Bharat Law

House, 1997.

2. Bhalla V K. Financial Management and Policy. 2nd

ed. New Delhi, Anmol, 1998.

3. Chandra, Prasanna. Projects: Preparation, Appraisal, Budgeting and Implementation. 3rd

ed.,

New Delhi Tata McGraw Hill, 1987.

4. Dhankar, Raj S. Financial Management of Public Sector Undertakings. New Delhi,

Westville, 1995.

The list of cases and specific references including recent articles will be announced in the class at the

time of launching of the course.

Note: The examiner will set eight questions in all. Question No. 1, comprising of seven

Short answer type questions, shall be compulsory. In all, the students would be required to

attempt five questions. All questions will carry equal marks.

ELECTIVES IN THE AREA OF MARKETING – 6th SEMESTER

BBMM- 605 Retail Marketing

Objective:

This course builds the foundation by introducing the basic concepts in retailing and understanding its relationship with respect to marketing mix. It will also provide an overview of the different cases (Indian & Global) to equip students with the practical aspects of retailing.

Course Outline:

Introduction to retailing Introduction to retail marketing Consumer Behaviour & retail operations The management of service and quality retailing The retail marketing mix: Product The retail marketing mix: Place The retail marketing mix: Price The retail marketing mix: Promotion Merchandise management Methods and approaches to retail marketing planning Retail location structure and decision The management of retail brand The applications of IT to retain marketing Consumerism & Ethics in retailing International retailing The future of retailing

Suggested Readings:

D. Gilbert, Retail Marketing Management; Prentice Hall Vedamani, G.Gibson, Retail Management: Functional Principles & Practices; Jaico Publishers Lucas; Bush & Gresham, Retailing; All India Publishers Berman & Evans, Retail Management; Prentice Hall Newman, Andrew J & Cullen, Peter; Retailing: Environment & Operations; Vikas Publishers

BBMM- 606 Advertising Management

Objectives

The aim of the paper is to acquaint the students with concepts, techniques and give experience in the

application of concepts for developing an effective advertising programme.

Course Contents

Advertising: Concepts, Types, Forms and Importance, Role of advertising in the Marketing Process:

Legal Ethical and Social Aspects of Advertising, Process of Communication- Wilbur Schramm’s Model,

Two Step Flow of Communication, Theory of Congnitive Dissonance and clues for advertising

Strategists: Simulation of Primary and Selective Demand – Advertising Planning and Objective Setting:

Dagmar Approach. Determination of Target Audience, Building of Advertising Programme- Message,

Headlines, Copy, Logo, Illustration, Appeal, Layout, Campaign Planning, Media Planning, Budgeting,

Evaluation – Rationale of Testing Opinion and Aptitude Tests, Measurement of Advertising

Effectiveness, Advertising Organisation- Selection Compensation and Appraisal of an Agency,

Electronic Media Buying. Advertising and Consumer Behaviour: Rule of Creativity in Advertising.

Suggested Readings

1. Belch, George E and Belch, Michael A. Introduction to Advertising and promotion. 3rd

ed.

Chicago, Irwin, 2002.

2. Arens and Bovee, Contemporary Advertising, Irwin, 1995]

3. Sandage and Fryberger, Advertising, AITBS, Delhi, 2000.

4. Batra, Rajeev, Myers, Johan G. and Aaker, David A. Advertising Management. 4th

ed., New

Delhi, Prentice Hall of India, 2002.

5. O. Guinn, Advertising & Integrated Brand Production, Vikas Publishing House, New Delhi.

6. Kleppner, Otto. Advertising Procedure. Englewood Cliffs, New Jersey, Prentice Hall Inc.,

1986.

7. Wells, William, Burnett, John & Moriarty Sandara, PHI, 2002.

The list of cases and specific references including recent articles will be announced in the class at the

time of launching of the course.

BBMM- 607 Marketing of Services

Objective: The objective of this course is to develop insights into emerging trends in the service sector in a developing economy and issues involved in the management of services with special emphasis on Customer Relationship Management (CRM).

Course Outline: Emergence of service Economy: Definition and characteristics of Service Classification of Services Growth of Services. Segmentation, Targeting and Positioning of services. Services Marketing Mix: Classical Marketing Mix Vs. Augmented Marketing Mix,

Service Product, Price, Service Promotion, Place, People, Physical evidence and Process in services.

Service Quality: Determinants of Quality, Levels of Quality, SERVQUAL, PZB model of quality.

Services Encounters Complaint handling and Service Recovery Customer Relationship Management (CRM): Definition & Conceptual framework Technology aspects for CRM Internal Marketing Customer Churn and Retention Customer Value Determination Service Profitability Measuring Customer Satisfaction Service Applications: Hospital services, Cellular & Telecom service, Call centres in

Banking and Financial services, Insurance Services.

Suggested Readings:

Lovelock, Christopher H., Services Marketing, People, Technology, Strategy, Pearson Education, Asia. Payne, A., Essence of Service Marketing, Prentice Hall of India. Swift, Ronalds., Accelerating Customer Relationships: Using CRM and Relationship Technologies, Prentice hall of India. Zeithaml, Valarie.A., Service Marketing, New York, McGraw Hill. Steven Baron and Kim Harris Services Marketing, Palgrave. Sheth, Parvatiyan and Shainesh Customer Relationship Management. Gupta, S.L. and Rampal, M.K. Services Marketing, Galgotia Publishing Company.

Finance BBFM- 605 Banking Concepts and Principles

OBJECTIVE This course enables the students to know the working of the Indian banking System.

COURSE INPUTS

Origin and Development of Indian Banking: Present Structure: Central Banking (RBI); Commercial Banking

(Nationalized and Private); Cooperative Banking; (Financial Institutions like NABARD, IDBI, SIDBI,EXIM Bank,

IFCI, ICICI, SHCL, DFHI, NHB, SFCs etc.) Roles and functions of different types of banking.

Regulatory framework: RBI: Organization, Objectives, Role and Functions, RBI Act, 1934,; Laws and

enactments affecting day to day Banking Operations: Collection of payments, Indemnities, bank guarantees, letter of

credit, Bill discounting, bill financing and securities.

Principles & Practices of Banking: Various functions associated with banking, Different products & services

rendered by banks: documentation, monitoring and control, bancassurance, Different Deposit Products, Principles of

lending, various credit facilities, working capital and term loans, Credit Appraisal Techniques

Innovations in Banking: New technology in Banking, E-services, Debit and Credit cards, smart cards ,ATM,

Internet Banking: Electronic fund transfer systems, Electronic payments systems

Customer relationship Management in Banking: KYC guidelines, An insight into marketing of banking services

Suggested Readings:

1. Basu A.K.: Fundamentals of Banking-Theory & Practice; A.Mukherjee & Co., Calcutta

2. Shekhar and Shekhar : Banking Theory & Practice; Vikas Publishing House, New Delhi

3. Sayers R.S: Modern banking, Oxford University Press

4. Khubchandani B.S.: Practice and law of Banking; Macmillan, New Delhi

BBFM- 606 Security Analysis and Portfolio Management

Objectives

The objective of this course is to impart knowledge to students regarding the theory and practice of

Security Analysis and Portfolio Management.

An Introduction to Investment: Nature and Scope of investment, Investment Process,

Investment Alternatives, Investment return and risk

Indian Stock market: Primary and Secondary markets: origin, growth, role, membership,

management and trading system of secondary markets, listing requirements and

regulation(SEBI)

Security Analysis : Fundamental Analysis: economy, industry and company level analysis

Technical analysis: price, market and volume indicators, charting tools and techniques,

Efficient market hypothesis: various forms of efficiency and their tests

Portfolio Theory: Return and risk characteristics of individual assets, diversification,

Portfolio risk and optimum portfolio ,Portfolio selection: Markowitz’s approach, Sharpe’s

Single index model

Capital market theory : Efficient set with risk free lending and borrowing, CAPM

Evaluation of Portfolio performance: Alternative measures and application of evaluation

techniques, Portfolio revision.

Suggested Readings:

1. Kevin, portfolio Management, Prentice Hall of India, New Delhi.

2. Fisher and Jordon, Security Analysis and Portfolio Management, Prentice Hall of India, New

Delhi.

3. Fuller, Russell J. and Farrell, James L. Modern Investment and Security Analysis, New York,

BBFM- 607 International Finance

Objective:

To develop a global orientation for the Management of Finance in Multinational Firms.

To introduce the participants to complexities of the world of international finance.

To provide a thorough understanding of the financial issues facing International enterprises, particularly in developing countries.

To help to learn basic analytical tools used in international corporate finance.

Course Outline:

International Finance: Nature, scope and significance of international finance.

International Flow of Funds: Balance of Payments-Structure, Equilibrium, Disequilibrium and

adjustment

Foreign Exchange Market: Structure and The Participants, Types of Transactions: Spot and

forward, Indian Foreign Exchange Market

Exchange Rate Mechanism: Exchange rate quotations, types of exchange rates, Factors

influencing exchange rate, Exchange rate determination in spot and forward market.

Nature And Measurement Of Exposure And Risk: Defining And Measuring Foreign

Exchange Exposure, Classification Of Foreign Exchange Exposure: Transactions Exposure,

Translation Exposure and Operating Exposure Managing Exposure: Internal & External Hedging

Strategies.

International Investment Decision: Foreign direct Investment: Theories of FDI, Cost and

benefits of FDI, International Portfolio Investment: benefits, Modes and Problems

International Financial Market: Structure , Sources and forms of Funds, International

Financial market instruments; International Equities, Bonds, Short-term and medium term

instruments, Secondary market operations of International securities.

Suggested Readings: Shapiro, AC, Multinational Financial Management, Prentice Hall Of India.

Vij, M, Multinational Financial Management, Excel Books.

Eiun & Resnick, International Financial Management, Mcgraw Hill.

Apte, P G, International Financial Management, Tata Mcgraw Hill.

Buckley, A, The Essence Of International Money, Prentice Hall Of India.

Human Resource BBHRM- 605 Personnel Management Objectives :

In a complex world of industry and business, organizational efficiency is largely dependent on the contribution made by the members of the organization. The objectives of this course is to sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of human resource management

Course Outline :

Concepts, structure and Perspectives of HRM Human Resource Planning: Concepts and Techniques of Planning Job analysis and Job designing Recruitment process: Model and internal and external recruitment process Selection process Induction and Socialization Training and Development: Concepts, Principles of learning On-the job and Off-the job methods Performance appraisal and Potential Evaluation Job Evaluation and Wage Determination Employee Welfare Industrial Relations and Trade Unions Grievance Management Discipline Management Changing the nature of Workforce

Suggested Readings: Aswathappa, K. Human Resource and Personnel Management, Tata McGraw Hill, New Delhi. De Cenzo, D A Human Resource Management, New York John Wiley Chadha, N.K. Human Resource Management, Friends Publishers. Holloway, J. Ed. Performance Measurement and Evaluation, Sage, New Delhi. Legge, K. Human Resource Management, McMillan Business, London. Rao, VSP HRM text and Cases, Excel books, New Delhi. Stone , Lloyed and Leslie W. Rue. Human Resource and Personnel Management, Richard D. Irwin, Illinois.

BBHRM- 606 Compensation Management

Objectives

The course is designed to promote understanding of issues related to the compensation or rewarding

human resources in the corporate sector, public services and other forms of organizations and to

impart skills in designing, analyzing and restructuring reward management systems, policies and

strategies.

Course Contents

Understanding of economic theory related to reward management.

Competitive imperatives: productivity, quality, service, speed, learning.

Planning for improved competitiveness.

Determination of inter and intra-industry compensation differentials.

Internal and external equity in compensation systems,

Understanding and compensation packages,

Compensation of chief executives, senior managers, R & D Staff, etc.

Understanding different components of compensation packages.

Compensation practices of multinational corporations and strategic compensation systems.

Statutory provisions governing different components of reward systems.

Working of different institutions related to reward system like wage boards, pay

commissions.

Suggested Readings

1. Armstrong, Michel and Murlis, Helen. Reward Management: A Handbook of Salary

Administration. London, Kegan Paul, 1988.

2. Bergess, Lenard R. Wage and Salary Administration. London, Charles E-Merril, 1984.

3. Capeman, George, Employees Share Ownership. New York, Kogan Page, 1991.

4. Hart, Robert A. Economics of Non-Wage Labour costs. London, George Aller and Unwin,

1984.

5. Hendorson, Richard I. Compensation Management: Rewording Performance. 6th

ed.

Englewood Cliffs. Prentice Hall Inc. 1994.

6. Micton, Rock. Handbook of Wage and Salary Administration, 1984.

BBHRM- 607 Industrial and Labour Legislation

Objective:

The objective of this course is to provide a framework of the issues relating to Industrial relations

and overview of the legal environment relating to Indian workforce.

Course Outline:

Meaning of IR, Objectives of IR, Components of IR, Parties to IR

Evolution of IR-Pre &Post Independence Period, Theories of IR

IR Perspectives, Approaches to IR

IR and State, Evolution of IR Policies during Pre & Post Independence Period

Trade Unions – Meaning, Role, Need, Functions, Objectives, Features, Rights &Duties of Trade

Unions, Major Trade Unions in India

Legal Framework of IR – Labour Legislations

Discipline & Grievance Management, Negotiation & Collective

Settlements

Participative Management Co-ownership, Productive Bargaining

Factories Act, 1948: Important Definitions, Health, Safety and Welfare of Workers, Working

Hours, Holidays and Overtime, Leave with Wages.

Payment of Bonus Act, 1965: Scope & Coverage, Employees Entitled

Industrial disputes Act, 1947: Industry & Industrial Dispute, Works committee, Strikes Lay off

& Lock-out Retrenchment & Dismissal.

Trade Unions Act, 1926: Trade Union & Its Registration, Obligations & Rights...

Workmen compensation Act, 1923: Scope & Coverage, Important Definitions, Fatal Accident,

Accident compensation-when payable, Compensation – When not Payable, Notice of Accident,

Filing of Claims, Obligations of Employers &Employees

Employee Empowerment & Quality Management

IR & Technological Change, ILO & IR

Suggested Readings:

• Arora M. Industrial Relations, Excel Books.

• Dwivedi R.S. Industrial Relations in Indian Enterprises, Galgotia Publishing Company.

• Garg Ajay, Labour Laws, Nabhi Publications.

• Monappa, A. Industrial Relations, Tata McGraw Hill Publishing Co., New Delhi.

• RaoV. P.S. Essentials of Human Resource Management and Industrial Relations, Himalaya

Publishing House New Delhi.

• N.D. Kapoor . Elements of Mercantile Law

• Mamoria & Gankar . Dynamics of Industrial Relations

• B.D. Singh. Industrial Relations –Emerging Paradigms

• Richard Pettinger . The Future of IR

International Business

BBIB- 605 Export-Import Procedures and Documentation Objective:

The main objective of this paper is to develop an understanding in students about the increasing pace of exports and the various formalities and procedure need to be taken into consideration.

Course Outline:

Introduction Export-Import Trade: introduction to regulatory framework, Export

Preliminaries, Documentation Framework – Introduction to Aligned Documentation system, International business contracts.

Terms of payment, Instruments of payment & Methods of Financing, Export-Pre-shipment and Post Shipment Finance.

Cargo insurance, Excise clearance of cargo, Shipment of Export Cargo, Custom Clearance of Export Cargo, Custom clearance of Import.

Processing an export Order, Business Risk Coverage, Uniforms customs and Practise of Documentary Credits, Procedure and Documentation for availing Export Incentive.

World Shipping, Indian Shipping, Containerisation, Machinery for consultation, Air Transport, International set- Up, Globalization and business.

Foreign Exchange Regulation and Formalities.

Suggested Readings: 1. C. Ram Gopal, Export Import Procedure, New age International Publishers, New Delhi 2. Charles W.L. Hill, International Business, tata McGraw Hill, New Delhi. 3. Paras Ram, What, Where and How to export, Anupam Publishers, New Delhi 4. Tas Balgopal, Export Management, Himalaya Publishing House, Mumbai

BBIB- 606 International Financial Management Objective:

To develop global orientation for the Management of Finance in Multinational Firms.

To Introduce The Participants To Complexities Of The World Of International Finance.

To Provide A Thorough Understanding Of The Financial Issues Facing International Enterprises, Particularly In Developing Countries.

Course Outline:

International Finance And Economic Scenario: Increasing Interdependence In The Global Economy, Trends In International Trade And Cross Border Financial Flows, India In The Global Financial Markets, Liberalization, Integration And Innovation, Challenges Of International Financial Management, Gains From International Trade And Investment.

International Monetary System- Payments And Settlement Systems, Globalisation Of Financial Markets And Tax Environment, An Overview Of International Financial Markets, Exchange Rate Determination And Forecasting.

The Foreign Exchange Market: Structure And The Participants, Types Of Transactions, Mechanics Of Currency Dealing, Evolution Of Exchange Control And The Foreign Exchange Market In India, Exchange Rate Computations. The Links Between The Forex Market And The Money Market, Interest Arbitrage, Interest Rate Parity Theorem, Forward Options, Cancellation Of Forward Contracts, Swaps.

Nature And Measurement Of Exposure And Risk: Macroeconomic Risks And Corporate Performance, Defining And Measuring Foreign Exchange Exposure, Conceptual Approach, Classification Of Foreign Exchange Exposure, Transactions Exposure, Translation Exposure, Operating Exposure And Risk, Risk As Variability Of Cash Flows. Managing Transactions Exposure: The Hedging Decision, Internal & External Hedging Strategies.

Operating Exposure: Operating Exposure, Purchasing Power Parity And Real Exchange Rates, Determinants Of Operating Exposure Operating Exposure For Exporters And Importers, Assessing And Coping With Operating Exposure.

Short Term Financial Management In A Multinational Context: Short Term Funding & Investment, Centralized Vs. Decentralized Cash Management, Netting, Pooling, Exposure Management, Offshore Invoicing Centres, Cost Management For MNCs

International Project Appraisal: The Difficulties In Appraising A Foreign Project, Issues In Cost Of Capital, The Adjusted Present Value Approach, The APV Approach For A Foreign Project, Choice Of Discount Rates.

International Portfolio Investment: Total Return, Benefits, International Bond Investing, Optimal International Asset Allocation

Suggested Readings:

Shapiro, AC, Multinational Financial Management, Prentice Hall Of India. Vij, M, Multinational Financial Management, Excel Books. Eiun & Resnick, International Financial Management, Mcgraw Hill. Apte, P G, International Financial Management, Tata Mcgraw Hill. Buckley, A, The Essence Of International Money, Prentice Hall Of India. Eiteman, D K, Stonehill, A I, Moffett, M H, Multinational Business Finance, Pearson Education.

BBIB- 607 International Marketing Objective:

The course aims to understand the differences and similarities between International

marketing and domestic marketing. The emphasis is upon understanding and application

of the tools, techniques and methodologies of assessing the different situations related to

International marketing.

Course Outline:

Introduction: Forces and concepts of International Marketing Economic and political environment Consumer behaviour: Cultural and social factors and International marketing International Market Research Market Opportunity analysis Standardisation concepts Adaptation concepts Pricing policy Promotional & distribution strategies in the International market Issues related to people, process and technology in International marketing context The Entry strategy: Joint venture & Franchising Merger & Acquisitions International Marketing strategies International Marketing Planning Exporting The Internet & International Marketing

Suggested Readings:

Chee, H, and Harris, R., ‘Global Marketing Strategy’; Pitman Publishing. Keegan W., ‘Global Marketing Management’; Prentice Hall. Fifield, P., & Lewis, K., ‘Global Marketing Strategy 1997-1998’ Chartered Institute of Marketing. Doole, Isobel & Lowe, Robin, International Marketing Strategy, Business Press. Cherunilam, Francis, International Marketing, Himalaya Publishing House. Jain, Subhash C, International Marketing Management, CBS publishers. Shaw, John J & Onkvisit, Sak, International Marketing, Prentic

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