Program Description:

The BBA (FS) with CMA add-on program, as the name suggests, is a program that aims to offer a bachelor

program on management studies with the globally Certified Management Accountant (CMA) certification as an

add-on. The CMA certification is offered by the Institute of Certified Management Accountants (ICMA), the

certification division of IMA, USA. BBA subjects will be taught on class-room mode and CMA subjects will be

taught on a blended mode (online plus offline). Training for the CMA subjects will be provided separately to

ensure that students can write their CMA Part I exam at the end of 3rd

semester and the Part II exam at the end of

5th

semester. On successful completion of the program, students will get the BBA degree from the respective

university. CMA certification will be awarded by ICMA on fulfilment of educational requirement and professional

requirement. The program is designed to provide students with the expert level knowledge of financial planning,

analysis, control, decision support, and professional ethics and the working level knowledge of general

management subjects.

BBA (FS) with CMA (Add-On)

Who Should Attend

The minimum qualification required to apply is a pass in the 10+2 examination in Science or Commerce or Arts from PUC / ISC / CBSE or equivalent board or a course recognized as equivalent thereto by the respective university

Difficulty

Intermediate to Advance

Pedagogy

Blended (Class room teaching + On-line learning)

Duration

3 years

Assessment

University examination Internal assessment MCQs and Essay based exam by ICMA

Degree offered by

Respective university

Certified / Accredited By

IMA-USA

Program Objective:

In an era of mushrooming management education programs, yet another

plain vanilla bachelor program on management studies will hardly have any

appeal towards the students and the prospective employers. Keeping that in

mind, this program attempts to integrate a BBA program with the coveted

CMA certification. Prestigious, professional, rigorous, empowering, and

competent are the attributes that make the CMA certification stand out the

in the crowd of certification programs in field of accounting and finance.

BBA coupled with CMA certification will provide students the cutting edge

required to succeed in today’s competitive corporate world.

Salient features:

The salient features of the program are as follows:

Equips students with the basic understanding of general

management subjects

Prepares students for rigorous CMA certification which tests

students on knowledge of financial planning, analysis, control,

decision support, and professional ethics

Trains students to become corporate finance professionals by

equipping them with the skills related to management accounting

Imparts knowledge on a variety of business-related topics, which

allow students to shape up as finance professionals who can assume

the responsibilities of strategic business leaders

Benefits to the students:

On successful completion of the program and CMA certification, students

will benefit in the following ways:

CMAs have a mastery of the critical accounting and financial

management skills needed in today’s rapidly changing international

business environment.

CMAs earn 63% more in total compensation than non-CMAs

(Source: IMA Global Salary Survey (based on 2014 median data).

CMAs are distinguished by the employers as qualified

professionals from the mediocre management graduates.

Career Opportunities:

BBA with the CMA certification as add-on can expand employment

opportunities multifold for the students. Leading employers from

multinational corporations to private firms, academic institutions, and not-

for-profit organizations seek out CMAs to hire and promote in positions

requiring critical accounting and financial management skills. Today,

CMAs hold key positions in a wide range of companies, including 3M,

Alcoa, AT&T, Bank of America, Boeing, Cargill, Caterpillar, Hewlett-

Packard, Johnson & Johnson, Procter & Gamble, and Verizon. Positions

students will qualify for:

Analyst

Associate

Consultant

Private Banker

Financial Planner

Equity Research

Private Equity & Venture Capital

Finance and Business Entrepreneurship

Competency Measure

The CMA measures competency in the following skill sets:

o Financial planning o Risk analysis o Internal control o Financial decision making

Job Mapping

After successful accomplishment of

this course, applicants can look for

prospects as

o Finance Manager o Financial Analyst o Financial Controller o Cost Accountant and

manager o Internal cost auditor o Business analyst o Financial risk manager o Financial planner and

analyst

Major Companies who hire the students of this program:

Hewlett-Packard

Bank of America

Procter & Gamble

SBI Capital Markets Limited

Bajaj Capital Limited

DSP Merrill Lynch Limited

Birla Global Finance Limited

Housing Development Finance Corporation

PNB Housing Finance Limited

Franklin Templeton Investments

ICICI Group

LIC Finance Limited

L & T Finance Limited

Karvy Group

Kotak

Way2Wealth

Prospective Verticals Where Students can be employed:

Bank

Equity Research Companies

Asset Management Companies

Stock Broking Companies

Insurance Companies

Business Analytics

Accounts and Audit

Course Matrix for BBA (FS)

Semester I

Course Code

Course Title

Contact Hrs. / Week Credit

Evaluation Scheme

L T P Sessional (CA) Exam Subject Total CA TA Total ESE

BM150 Accounting - I 3 1 0 4 15 10 25 75 100

BM151 Management Concepts and Practices

3 1 0 4 15 10 25 75 100

BM152 Fundamentals of Managerial Economics

3 1 0 4 15 10 25 75 100

MT126 Basic Statistics 3 1 0 4 15 10 25 75 100

CA141 Excel Applications for Business

2 1 0 2 10 5 15 35 50

CA142 Excel Applications for Business Lab

0 0 4 2 0 15 15 35 50

LN105 Corporate Communication

3 1 0 4 15 10 25 75 100

Total 17 6 4 24 85 70 155 445 600

L = Lecture, P = Practical, T =Tutorials, C= Credit, CT = Class Test, TA =Teacher Assessment,

ESE=End Semester Examination Subject Total = Sessional Total (CA) + End Semester Exam

(ESE)

BM 150

ACCOUNTING – I

Total Number of Sessions-45

Max. Marks: 100

External Assessment:75

Internal Assessment:25

LTPC 3104

Course Objectives:

To acquaint students with the basic knowledge of the accounting principles and the

accounting process

Unit 1: Introduction to Accounting 09

Introduction; Meaning and Definition; Objectives of Accounting; Need for Accounting;

Functions of Accounting; Users of Accounting Information; Limitations of Accounting;

Accounting Principles: Accounting Concepts and Accounting Conventions. Indian

Accounting Standards and International Financial Reporting Standards – Brief Overview

only

Unit2:Journal, Ledger and Trial Balance 09

Journal, Rules of Debit and Credit, Compound Journal Entry; Opening Entry; Ledger,

Posting, Rules Regarding Posting, Balancing Ledger Accounts; Advantages of Ledger,

Meaning and Importance of Trial balance, Preparation of the Trial Balance

Unit 3: Subsidiary Books 09

Meaning and Significance of Subsidiary Books; Types of Subsidiary Books: Purchases Book

Sales Book, Purchase Returns Book, Sales Return Book, Bills Receivable Book, Bills Payable

Book, Cash Book (Simple Cash Book, Double Column Cash Book, Three Column Cash Book

and Petty Cash Book) and Journal proper

Unit4:Rectification of Errors and Bank Reconciliation Statement 09

Meaning of Accounting Errors, Types of Accounting Errors, Rectification of Errors –Before

Preparation of Trial Balance and After Preparation of Trial Balance

Meaning and objective of bank reconciliation statement; Importance of bank reconciliation

statement; Causes of difference between cash book balance and pass book balance;

Techniques of preparing bank reconciliation statement

Unit 5: Final Accounts of Proprietary Concerns 09

Final Accounts: Trading Account, Profit & Loss Account and Balance Sheet; Preparation of

Trading Account, Profit & Loss Account and Balance Sheet with the adjustments relating to:

closing stock, outstanding expenses, prepaid expenses, accrued incomes, unearned

incomes, depreciation, bad debts, provision for bad debts, provision for discount on

debtors, interest on capital, and interest on drawings

Suggested Reading:

1. S. N. Maheshwari and S. K. Maheshwari, an Introduction to Accountancy, 8th Edition,

Vikas Publishing House, 2008.

2. R. L. Gupta and V. K. Gupta. Financial Accounting: Fundamentals, 5th edition, Sultan,

Chand Publishers, 2006.

3. Rajesh Agarwal and R Srinivasan, Accounting Made Easy, 3rd edition, McGraw Hill,

2008.

BM 151

MANAGEMENT CONCEPTS AND PRACTICES

Total Number of Sessions-45

Max. Marks: 100

External Assessment:75

Internal Assessment:25

LTPC 3104

Course Objectives:

To enable the students to understand the principles of management thought and applying

the same in practice.

Unit 1 : Introduction to Management 09

Introduction and Nature of Management

Definition & Meaning-By P. F. Drucker, Koontz O’ Donnel, S. George

Management as an Art, Science and Profession

Distinction between Administration and Management

Importance & Functions of Management.

Unit 2: Evolution of Management 09

Evolution of Management- Thought

Pre Scientific Management era

Scientific Management & Contribution of F. W. Taylor

Process Management & contribution of Henri Fayol

HR movement - Hawthrone experiments

Contributions of Behavioral scientists- Abraham Maslow, Peter Drukker, Douglas Mc.

Gregor

Unit 3 : Planning and Decision Making 09

Nature & Definition of Planning- Koontz o’Donnel, Hart, Alfred &Beaty

Importance and limitations

Planning process

Types of Plans- on the basis of use, functions, time (meaning only)

Meaning of Decision making

Steps in decision making

Types of decisions- Programmed-Non-programmed; Strategic-tactical, Individual-

Group, Policy-Operation, Organizational-Personal

Unit 4 : Organizing &Departmentation 09

Meaning & Definition- Koontz O’Donnell & McFarland

Organizing - Nature, Purpose & Principles

Types of Organization (Formal & Informal)

Types of Authority relationships- Line, Functional, Line& staff, Committees,

Meaning and types of Departmentation

Centralization and De-centralization (Meaning Only)

Unit 5 : Elements of Directing, Co-ordination and Control 09

Meaning & Importance of Directing

Leadership: Meaning & Styles

Motivation: importance & Theories (Maslow, Herzberg. Mcgregor)

Communication- Meaning, Objectives & Types of communication

Meaning, Principles and techniques of Co- ordination

Meaning, Need & steps in Controlling

Suggested Reading:

1. Harold Koontz, Cyril O'Donnell, Management: A Book of Readings, Third Edition,

McGraw-Hill, 1972.

2. Dr P. N. Reddy, Prof H R Appannaiah, P C Tripathi, Essentials of Management, Eleventh

Edition, Himalaya, 2004.

3. L. M. Prasad, Principles and Practice of Management. 7th Edition, Sultan Chand & Sons,

2007.

4. R. Srinivasan and S. A. Chunawalla, Management: Principles and Practice, Second

Edition, Himalaya, 1983.

5. P. C. Tripathi and P. N. Reddy, Principles of Management, Fourth Edition, Tata McGraw

Hill, 2008.

BM 152

FUNDAMENTALS OF MANAGERIAL ECONOMICS

Total Number of Sessions-45

Max. Marks: 100

External Assessment:75

Internal Assessment:25

LTPC 3104

Course Objectives:

The objective of this subject is to acquaint the student with the basic Principles, tools and

techniques of Economics and application of the same in the competitive business world.

Unit 1 : Introduction to Managerial Economics 09

Meaning & Definition

Features of Managerial Economics

Scope of Managerial Economics

Objectives and practical uses of Managerial Economics

Role and Responsibilities of Business Economist to modern Business Management.

Unit 2 : Theory of Demand and Demand Forecasting 09

Meaning- determinants - demand schedule - demand curve.

Law of Demand- exceptions- shifts in demand and movements in demand.

Elasticity of demand- meaning- types.

Price elasticity of demand- meaning-degrees-measurement:

Total outlay- Point Method.

Income elasticity of demand

Cross elasticity of demand

Demand Forecasting- Meaning- levels- objective

Method of estimation-Survey Method and Statistical method

Forecasting for a new product

Unit 3: Theory of Consumption 09

Consumption - meaning, features –types.

Role of consumer under open and closed economy.

Theory of consumer Behaviour

Cardinal Approach: Gossen first law and second law.

Concept of consumer surplus

Ordinal approach – Hicks and Allen model.

Meaning of ICA properties - consumer’s equilibrium.

Concept of MRS– substitution effect- Income effect -price effects.

Concept of Engle’s law

Unit 4: Theory of Production and Cost 09

Meaning of production function- classification- fixed factors-variable factors.

Law of variable proportion

Concept of Iso-quant and Iso-cost - producer’s equilibrium.

Managerial equilibrium- MRTS- optimal combination.

Economies of scale- meaning- Internal and External economies of scale.

Supply- meaning- determinants

Law of supply

Cost: Meaning- concepts-Computation of costs.

Unit 5 : Market Structure 09

Revenue: Meaning- classification

Perfect competition- meaning- features- equilibrium price determination simultaneous

changes in demand and supply – importance of time element- short run and long run

equilibrium.

Imperfect competition –

o Monopoly- meaning- features- short and long run equilibrium – price and output

determination under Discriminating Monopoly.

o Oligopoly- meaning – features-kinked demand curve.

o Duopoly-meaning- features

Suggested Reading:

1. Alfred William Stonier and Douglas Chalmers Hague, A Text of Economic Theory, Fourth

Edition, Wiley, 1972.

2. M. L. Jhingan, International Economics, Fourth Edition, Vrinda Publication Pvt. Limited,

1997.

3. Joel Dean, Managerial Economics, Second Edition, Prentice-Hall, 1951.

4. Varshney and Maheshwari: Managerial Economics, Fourth Edition, Sultan Chand, 2007.

5. D. M. Mithani, Business Economics, First Edition, Himalaya Publishing House, 2006.

6. K. K. Dewett, Modern Economic Theory, Fourth Edition, S Chand & Co Ltd, 2006.

7. Harold Craig Petersen and W. Cris Lewis, Managerial Economics, Fourth Edition,

Prentice Hall PTR, 1999.

8. V. Mote, Samuel Paul and G. Gupta, Managerial Economics, Second Edition, Tata McGraw

Hill, 2004.

MT 126

BASIC STATISTICS

Total Number of Sessions-45

Max. Marks: 100

External Assessment:75

Internal Assessment:25

LTPC 3104

Course Objectives:

To provide basic knowledge of quantitative tools and their applications in business and

management

Unit 1: Introduction to Statistics& Organization of Data 09

Definition of Statistics

Functions

Limitations

Scope of statistics in Business

Industry and Economics

Concept of Data, Variable population, Sample

Concept of Classification of data - Types

Frequency distributions

Tabulation of Data

Parts of table

Requisites of a good table

Unit 2 : Analysis of Uni-Variate Data 09

Measures of Central Tendency

Introduction, Types of Central Tendency Measures, qualities of good measure of Central

tendency

Arithmetic mean – Computation using Direct shortcut and step-deviation method,

problems on missing frequencies (one or two), properties of AM, problems on

combined Mean, corrected Mean

Weighted AM – Simple problems of Weighted AM

Median – computation for raw data, discrete and continuous data, problems on missing

frequencies

Mode – computation of mode for raw data, discrete and continuous data – for Uni-

modal distribution, problems on Grouping and analysis table

Measures of Dispersion

Introduction, Types of dispersion measures – concept absolute and relative measures

Qualities of good measure of dispersion

Range – Concept and simple problems

Quartile deviation – computation of QD and its coefficient for raw, discrete and

continuous data

Standard Deviation – Computation of SD and its coefficient for raw, discrete and

continuous data

Unit 3 : Time Series Analysis 09

Objectives and uses of Time series analysis

Components of Time series

Measurement of Trend by Moving averages method and Least squares method to

Linear.

Unit 4: Analysis of Bi Variate Data- Correlation 09

Correlation – Meaning & Types

Spearman’s Rank correlation, Karl Pearson’s co efficient of correlation,

Probable error

Concurrent deviation method.

Unit 5 : Analysis of Bi Variate Data- Regression 09

Regression – Meaning

Regression lines

Properties of Regression lines and regression coefficient

Related problems on regression lines and Regression coefficient

Suggested Reading:

1. Sancheti D. C. & Kapoor V. K., Business Mathematics, Eleventh Edition, Sultan Chand &

Sons, 2012

2. V. K. Khanna, QaziZameeruddin, S. K. Bhambri, Business Mathematics, Second Edition,

Vikas Publishing House Pvt Limited, 2009

3. R. S. Soni, Essential Business Mathematics & Business Statistics, ANE Books, 2012

4. J. K. Singh, Business Mathematics, Second Edition, Himalaya Publishing House, 2012

CA 141

EXCEL APPLICATIONS FOR BUSINESS

Total Number of Sessions-20

Max. Marks: 50

External Assessment: 35

Internal Assessment: 15

LTPC 2102

Course Objectives:

At the end of this course, students will be able to understand the basic and advanced

functions in Excel for business activities.

Unit 1: Introduction to Excel 04

Excel Introduction

Understanding Workbooks and Worksheets

Introducing the Ribbon

Using Shortcut Menus

Working with Dialog Boxes

Using the Task Pane

Creating Excel Worksheet

Entering and Editing Worksheet Data

Essential Worksheet Operations

Unit 2: Advanced Excel 1 04

Working with Cells and Ranges

Introducing Tables

Worksheet Formatting

Using Custom Number Formats

Understanding Excel Files

Using and Creating Templates

Printing Your Work

Working with Dates and Times

Unit 3: Advanced Excel 2 04

Introducing Formulas and Functions

Creating Formulas That Count and Sum

Creating Formulas That Look Up Values

Creating Formulas for Financial Applications

Introducing Array Formulas

Visualizing Data Using Conditional Formatting

Using Data Validation

Unit 4:Creating Charts and Graphics 04

Understanding How Excel Handles Charts

Understanding Chart Types

Understanding Chart Elements

Modifying the Chart Area Modifying the Plot Area Working with Chart Titles Working with a Legend Working with Gridlines

Working with Data Series

Creating Chart Templates

Unit 5: Analyzing Data with Excel 04

Introducing Pivot Tables

Analyzing Data with Pivot Tables

Understanding Slicers and Slicer properties

Suggested Reading:

1. John Walkenbach, Excel 2013 Bible, Wiley, PAP/CDR edition, 2013

2. John Walkenbach, Excel 2013 Power Programming with VBA (Mr. Spreadsheet's

Bookshelf) Wiley; PAP/CDR edition, 2013

CA 142

EXCEL APPLICATIONS FOR BUSINESS LAB

Total Number of Sessions-25

Max. Marks: 50

External Assessment: 35

Internal Assessment: 15

LTPC 0042

Course Objectives:

At the end of this course, students will be able to apply basic and advanced functions in

Excel for business activities.

Unit 1: Introduction to Excel 05

Excel Introduction

Basic formulae: Entering and editing data, Creating and copying formulae, Creating

functions easily

Formatting: Inserting/deleting rows/columns, Changing fonts, Colors and borders,

Merging and aligning cells

Printing: Page break preview, Using page layout view, Headers and footers, Freezing

print titles

Charts: Selecting data, Quick ways to create charts, Formatting your chart

Basic tables: Table styles, Using calculated columns, Header rows and total rows

Case Exercises/ Practical Assignments/Activities

Unit 2: Advanced Excel 1 05

Sorting and filtering lists/tables of data, custom sort

Number formatting: Creating custom formats, The four parts of a format, Scaling

numbers

Dates and times: How dates and times are stored, Useful date/time functions,

Formatting dates and times

Case Exercises/ Practical Assignments/Activities

Unit 3. Advanced Excel 2 05

Conditional formatting: Creating/using cell rules, Data bars and colour sets, Styles

and themes, How themes work, Using the default styles, Creating custom styles

Validation and protection: Setting cell validation, Protecting cells/worksheets,

Grouping and outlining, Cell comments

Range names and absolute references: Absolute references ($ symbol), Fixing only

the row/column, Creating range names, Labelling ranges automatically

Unit 4: Excel Functions 05

Excel Functions: Introduction to Mathematical Functions, Introduction to Text

Functions, Introduction to Logical & Reference Functions, Introduction to Date &

Time Functions, Introduction to Financial Functions, Introduction to Information

Functions

IF and LOOKUP functions: The conditional (IF) function, Nested Ifs, Lookup

functions

Case Exercises/ Practical Assignments/Activities

Unit 5: Tables and Charts 05

Advanced Tables, Using calculated columns, Removing duplicates, Advanced filter

Pivot tables: Creating pivot tables, Swapping rows, columns and pages, Grouping

fields

Slicers, Pivot table slicers, Changing slicer properties

Advanced charts, Creating chart templates, Combination charts, Picture charts,

Custom chart types

Case Exercises/ Practical Assignments/Activities

Suggested Reading:

1. John Walkenbach, Excel 2013 Bible, Wiley, PAP/CDR edition, 2013

2. John Walkenbach, Excel 2013 Power Programming with VBA (Mr. Spreadsheet's

Bookshelf) Wiley; PAP/CDR edition, 2013

LN 105

CORPORATE COMMUNICATION

Total Number of Sessions-45

Max. Marks: 100

External Assessment:75

Internal Assessment:25

LTPC 3104

Course Objectives:

At the end of this course, students will be able to familiarize with business communication,

types of communication, Business Correspondence, and Business Report Writing

Unit 1: Communication in Business 09

Introduction, Communication Process, Essentials of Business Communication, Barriers to

Business Communication

Unit 2: Methods, Models and Theories of Communication 09

Models of communication, Shannon's Model of the communication Process, Derivative

Models of the Communication Process, New Model of the Communication Process, Defining

Communication Theories

Types of Communication: Verbal Communication, Nonverbal Communication, Types of

Communication Based on Style and Purpose

Unit 3: English Grammar 09

Remedial English - I: Parts of Speech (Nouns, Pronouns, Adjectives, Verbs, Adverbs,

Prepositions, Conjunctions, and Interjections)

Reading Skills – II: Sentences, Subject-Verb Agreement, Active and Passive Voice, Direct and

Indirect Speech

Unit 4: Business Correspondence 09

Communication in an Organization: Types of Communication Meetings, Memo, Circulars

and Notices

Business Correspondence: General Rules for All Business Correspondence, Guidelines for

the Basic Cover Letter, Guidelines for Information Interviewing, Networking Letters,

Guidelines for Thank You Letters, Guidelines for Job Offer, Acceptance Letters, Guidelines

for Letters Declining a Job Offer, Style in Business Correspondence

Unit 5: Business Report Writing 09

Cover Letters, Business Report Writing, The purpose of statistical studies, sample of

business correspondence

Suggested Reading:

1. David A Ricks. (1983)Big Business Blunders. Dow Jones-Irwin.

2. Business Communication. ICMR Publications

3. Gibson, J W and Hodgetts R M. (1990) BusinessCommunication:Skills and Strategies.

Harper and Row.

4. Bovee C L and Thill J V. (2009). Business Communication Today, (10thed.). McGraw

Hill.

5. Ron Hoff. (1992). A Fearless Guide to Making Great Presentations. Andrews McMee,

Original edition.

6. Hall J A and Kapp M L (1992). Nonverbal Communication in Human Interaction,

7. (3rd ed.). Holt Rinehart and Winston.

8. Jack Criffrin. (2010).How to Say it for the First-Time Managers, (1sted.). Prentice Hall.

9. Mark Goulston. (2009). Just Listen. (1sted.). AMACOM.

10. Adrian Furham and EvgeniyaPetrova. (2010). Body Language in Business, 1sted.).

Palgrave Macmillan.