Bayan Abu-saad

BAYAN ABU-SAAD // INTERIOR DESIGNER

LEVELS HOTEL

levels

Hlevels

Bayan Abu-saad - Interior Design - 2013

Saint David’s House

Saint David’s house located in the heart of Cardiff provides the perfect location for a city centre hotel as this particular area of Cardiff lacks design and innovation. The original structure was built to house offices for different companies. The buildingincluded a reception, on-site parking, passenger lifts and disabled facilities. With the building being in close proximity to central public transport stations, towncity centres, museums and many other tourist attractions, it allows the space to beeasily accessible by a wide variety of guests. This means that a hotel placed in an easily accessible by a wide variety of guests. This means that a hotel placed in an area with such high demand must be able to cater to a number of different socialgroups ranging from business men and women to families or groups of friends.

Levels hotel is based on the concept of subtraction. By using geometry to subtract from the exterior walls and creating void spaces this creates a unique experience for hotel guests. Also, minimal and affordable bedroom spaces that vary in size allow the hotel to be experienced by as many people as possible. By punching holesthrough the exterior walls, and utilising this by placing courtyards outlooking ontothrough the exterior walls, and utilising this by placing courtyards outlooking ontoCardiff city, the emphasis of the outdoors is brought indoors and people are able toexperience this within the comfort of their hotel. The large communal areas within the hotel also act as a space where people are able to meet each other and socialise with different or similar social groups as guests could vary from international tourists, to families, to couples, to groups of friends and to local business people.

The vertical void shape going through the rooftop of the hotel down to the thirdfloor provides a different geometrical aesthetic as opposed to the horizontal outdoorfloor provides a different geometrical aesthetic as opposed to the horizontal outdoorvoids throughout each floor of the building. This vertical void also provides the hotelwith the different level terraces that guests could socialise on and bring drinks down tofrom the rooftop bar.

Entire existing floor plan - NTS

Key moves/ circulation throughout the space Exploded AXO floor plates

Chosen area of the building

otel

Key

Circulation

Toilets

Cafe/bar

Reception desk

Key

Circulation

Communal/social areas

Private bedrooms

Key

Circulation


Private bedrooms

Key

Circulation

Toilets

Bar

Key

Circulation


Private bedrooms

Key

Circulation


Private bedrooms

Key

Circulation


Private bedrooms

levels

Hlevels

Bedroom wall construction detailing (scale 1:50)

Corrugated steel claddingon the exterior of all bedroomwalls

Frosted glass sliding doorsthat slide back into the structure of the walls

Insulation

Metal stud frame

Section BB 1:100

otel

levels

Hlevels

otel

Section AA 1:100

Level three large communal area

Level four communal terrace

levels

Hlevels

East elevation 1:100

West elevation 1:100

Indoor courtyard space Reception and ground floor cafe

otel

PRIVATE VILLA, JORDAN

Private villa in Amman, Jordan

A three-story residential villa thatconsists of a full basement apartment with outdoor pool area andpool amenities, a ground floor consisting of a living room and a formal living area, large kitchen andutility room, office and large entrance,utility room, office and large entrance,and all bedrooms complete with en-suites and walk-in closets on theupper first floor.

PRIVATE EXTENSION, DUBAI

Private villa extension in Dubai,

An extension of a villa to be made into a large,formal seating area (majlis). The client requiredsimplicity and modernity with the use of neutralcolours. These images were completed usingAutoDesk 3Ds max and Adobe Photoshop.

WORKPLACE OF THE FUTURE

[GUCH] OFFICE

iTUNES BRANDING

iTunes That’s entertainment.

Bayan Abu-Saad- Interior design- Year 2- University of Glamorgan- iTunes branding project- Sheet 1 of 4-

Realeased in January 2011 and now availablein over 19 languages, iTunes includes the iTunesstore, iTunes player and its’ newest feature iTunesiCloud (everywhere). iTunes player is where you are able to organise all your media; listen, watch,play. It allows you to do anything from browsingto orto organising and making your own soundtracks.The iTunes store, currently the world’s number 1 music store, allows you to search for andpurchase anything from music to films to booksand more. Find exactly what you want throughbetter ways to browse, and discover new thingsthrough iTunes recommendations. iTunes iCloudis a nis a new feature that enables you to purchasesomething from the iTunes store on any one ofyour apple devices, and automatically puts it onall of your other apple devices through wi-fi. iTunes is all about simplicity and always making it easier for the user; thus aimed foreveryone of all ages.

“Y“Your entertainment. Everywhere.”

What is iTunes about as a brand..

Power to the peoplethrough technology

Simplicty & the removal ofcomplexity from peoples’ lives

ImaginationInnovation

Passion

Lifestyle

Media management. File format support. Library sharing.Genius. Playlists. Apps and games. Video support/movies.Television shows. Books. Podcasts. Internet radio. iTunes gift cards.

Concept & inspiration..

The concept of this design wasinspired by the simple shape ofan app (square with roundedcorners). Originally, the app shapedexhibition building would hold allthe activites on 1 or 2 floors. HoHowever considering that iTunesincludes so many areas/sections, it was only right to categorise and section the activities. Using4 main app shaped squares, andthe 4 most prominent areas ofiTunes; apps/games, books,music andmusic and TV shows/movies, thesub-categories of each app squarewas created; iPlay, iListen, iReadand iWatch (based on the activitiesincluded within the square). The activities would be held on top of each app square with each one gradualgradually getting higher. Howeverplacing the acitivites inside eachsquare rather than on top provedno need for the app shaped exteriorbuilding thus exposing the interior and making it more intriguing topassing customers.

Entry throughpause button



A A

B B

Path 1; a more complexway around the exhibition,fun? exciting?

Path 2 (chosen path); simpleand consistent with the brands’simplicity

Floor plan

Metal chrome (interior)

White paint

iRead: A reading corner where people can comeand relax and read books available on iTunes



Elevation

Section AA

After experimenting withdifferent chair styles, thefinal one was the mostcomfortable and the mostloyal to the simplicity of the brand

2 differentlogos, howeverthe second one is morebold

iWatch; where people cango watch a quick moviefrom iTunes on the bigscreen or moreprivately in the booths

iListen; wherepeople can goand create their own instrumentalsong and the winnerhas it sold on iTunes



M&M’s BRANDING

Documents

Bayan Abu-saad