BAUER ACADEMYAPPRENTICESHIP

PORTFOLIO

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IF YOU CHANGETHE WAY YOU

LOOK AT THINGS,THE THINGS YOU

LOOK AT WILLCHANGE

WAYNE DYER ”“ Hello! We are the Bauer Academy, the educational

division of Bauer Media UK which is one of the world’s

largest media companies. In the UK, it reaches over 25

million consumers through a portfolio of world-class,

multi-platform media and entertainment brands

including heat, Kiss, Grazia, Empire, Magic and Absolute Radio.

WHO ARE WE?

HOW WE CAN HELPThe Bauer Academy is perfectly placed, inside the

industry, to provide exciting, cutting edge training.

We specialise in digital marketing, creative content

production, sales, broadcast, leadership and journalism

apprenticeship programmes. We are a government

registered training provider, on the Register of

Apprenticeship Training Providers, and therefore we can work with you to ensure your levy

contribution delivers the best possible outcomes for your business, and the people and places

you want to benefit.

• Small groups of 10-15

• Create ‘a community of learning’ – cross function, even cross company

• The right processes and the right people (expert Tutors & Development Coaches working in partnership with you)

• Immersion sessions to create bespoke programmes that fit your strategy

• Assist with recruitment for entry leveltraining

• Support upskill programmes with existingstaff; internal launch communications,briefings and information sessions to winthe hearts and minds of delegates

Our Delivery Model

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• Puts the learner at the heart of the process

• Effectively pushes learning to the apprentice to

ensure they stay on track

• An easy to use interface similar to a 'Netflix'

experience

• Bespoke and tailored around the learningexperience mapped to your requirements

• Encourages learners to take control andbecome autonomous in their learningjourney

• Learn anywhere - can be used on anyplatform, desktop, mobile or tablet

• Tracks the 20% DDT

Our Online Delivery Platform

Who will this programme benefit?Anyone in a business who is tasked with (or interested in) the design, build and implementation of digitalcampaigns across a variety of online and social media platforms to drive customer acquisition,engagement and retention. Anyone in a marketing team who wants to understand how best to exploitdigital technology and future-proof teams and strategy. Topics covered:

A Digital Marketer designs, builds and implements digital campaigns across a variety of online and socialmedia platforms to drive customer engagement. They work autonomously or as part of part of a team andwill take responsibility for elements of an overall marketing plan or campaign.

This twelve-month programme will involve building and marketing a digital brand, enabling you to developkey digital skills in a cohesive way at a dynamic pace. You will apply learning in at least two of thefollowing specialist areas: search marketing, search engine optimisation, email marketing, web analyticsand metrics, mobile apps and Pay-Per-Click.

Assessment is continuous via regular reviews, the completion of online modules, a portfolio of evidenceand a final End Point Assessment. Learners will also work towards achieving an internationally recognisedvendor or professional qualification (e.g. CIM level 4 award in Digital Marketing).

Benefit to your business:Staff will develop valuable digital andmarketing knowledge and skills to driveyour business forward.

Why Digital Marketer?

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IDEA PLANNINGCAMPAIGN CREATION AUDIENCE STRATEGY CONTENT PRODUCTION ANALYTICSSOCIAL MANAGEMENT

SEARCH ENGINE OPTIMISATION COMMERCIAL STRATEGYREGULATORY FRAMEWORKTHE FUTURE OF DIGITAL BUSINESS PLANNINGPITCHES & PRESENTATIONS

“ ”Even after one workshop I gained knowledge that allowed me to change the wayI did things in my role; specifically to understand my audience better rather thanjumping straight to the technical performance elements of digital marketing.

LEARNER

OUR PORTFOLIO

Who will this programme benefit?This course is perfect for a junior reporter or trainee, and more experienced journalists looking to upskillacross new platforms. Areas covered:

This journalism programme is all about multi-platform storytelling for today’s audiences. Designed byleading journalists, it provides trainees, or those looking to upskill, with the relevant expertise to create andshare accurate and engaging news.

With training delivered inside industry studios and newsrooms, this programme allows learners to developcutting-edge journalism techniques by working on live reports, bulletins and interviews. The programmecovers traditional news platforms (print and broadcasting) but also online, mobile and social media, whichhave all become essential skills for journalists. Of course, there are also workshops on media law, ethicsand regulations. Learners are assessed through exams (NCTJ), a portfolio of evidence, and onlinemodules, and are supported throughout the programme by tutors and development coaches.

Why Junior Journalist?

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ESSENTIAL REPORTING MOBILE JOURNALISM MEDIA LAWPRINTINTERVIEW TECHNIQUES PODCASTINGSOCIAL MEDIAVOICE COACHING

WRITING TECHNIQUES VIDEO PRODUCTIONETHICS & REGULATION RADIOSCRIPTING & EDITING PHOTOGRAPHYRESEARCH NEWSROOM PRACTICE

“ ”It’s so different to any course I’ve ever been on, it’s great to learn from such encouraging and inspiring people.

LEARNER

OUR PORTFOLIO

Who will this programme benefit?Anyone in a business who is tasked with (or interested in) planning, producing and sharing innovative,creative and effective stories across multiple channels to excite and engage consumers or clients (e.g.marketers, admin or support teams, account managers, Charity/CSR divisions or PR juniors). You mightwant to produce engaging presentations, build brand extensions (e.g. Podcasts, YouTube channel),improve social channels, start blogging or improve writing skills. Topics covered:

Every business needs to tell exciting stories in order to engage new and existing customers or clients. Withan ever-evolving array of digital and traditional platforms available, it is essential to be able to tell thesestories effectively across multiple touch-points.

This twelve-month programme will enable you to develop and create content across a variety of mediaincluding digital, social media, broadcast or print. You will work to an editorial or client brief and research,prepare, produce and analyse media messaging to maximise audience engagement.

Assessment is continuous via regular reviews, the completion of online modules, a portfolio of evidenceand a final End Point Assessment.

Why Junior Content Producer?

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INTRODUCTION TO CREATIVE CONTENTRESPONDING TO A BRIEF PRODUCTION PROCESSESCREATIVE WRITINGAUDIO PRODUCTIONIMAGES & PHOTOGRAPHY

VIDEO PRODUCTIONDIGITAL PRODUCTIONCONTENT MANAGEMENT SYSTEMS SOCIAL MEDIA MANAGEMENT PITCHING & PRESENTING

“ ”Delegates are bringing their learning back to our radio station and it’s instantlychanging how we do things, for the better.

MANAGER

OUR PORTFOLIO

Who will this programme benefit?Anyone in a junior role working within TV or Radio with a passion for developing and producing content.

In addition to the core skills covered, each trainee selects three specialist skills based on their role andbroadcast employer. Specialist options include: Editing & Post Production, Technical Support, ProductionCo-ordination, Live Content Creation, Commercial. Topics covered:

This programme allows you to develop core skills that ensure smooth delivery of content for TV or Radio,as well as building specialist skills that are relevant to your role and broadcast employer.

Training is delivered within one of the biggest media companies in the UK, the perfect place to developbroadcast skills.

The programme has been designed by leading broadcast professionals across Bauer’s portfolio andcovers the broadcast production process end to end. This includes developing creative content ideas,pitching, producing content - whilst incorporating production planning, script writing, capturing images andaudio on location or in a studio and post production work.

Why Broadcast Production Assistant?

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RESEARCH PRODUCTION BRIEFSCREATIVITY PRODUCTION PLANNING RESOURCES FOR MEDIA PRODUCTION CAPTURING AUDIO / VIDEO CONTENT WRITING TECHNIQUESSTORYBOARDINGPERSUASIVE PITCHESCOPYRIGHT

TECHNICAL OPERATION (RADIO OR TV)STUDIO WORK WORKING ON LOCATION INTELLECTUAL PROPERTYSCRIPT WRITINGPOST PRODUCTION EDITINGBUDGETING & RESOURCESLIVE CONTENT CREATIONBRANDED CONTENT

“ ”I love the course. We have amazing support from our Manager, she can see thetraining has really energised us.

LEARNER

OUR PORTFOLIO

LEADERS BECOMEGREAT NOT BECAUSE

OF THEIR POWER, BUTBECAUSE OF THEIR

ABILITY TO EMPOWEROTHERS

JOHN MAXWELL”“

Who will this programme benefit?Anyone in a first line management role, with operational/project responsibilities or responsibility formanaging a team to deliver a clearly defined outcome. They will provide direction, instructions andguidance to ensure the achievement of set goals.

The primary role of any leader in an organisation is to inspire, motivate and encourage others to genuinely careabout what they do and how they do it. An effective leader will have developed a rock-solid sense of purposeand a clear plan for achieving it – they set a vision and are able to articulate how each of their team members fitwithin this. Typically, an effective leader will be directly responsible for delivering results (in any area of theirbusiness) through the effective management of people.

This programme supports the development of leadership by covering a variety of topics which will inspire youand give you the skills to support, manage and develop yourself and your team. You will also learn to manageprojects, plan and monitor workloads and resources, deliver business plans, resolve problems and makedecisions.

The programme is designed to help you to optimise your communication, motivational and peopledevelopment skills in order to successfully lead and manage teams and individuals right now and in the future.

Why Team Leader/Supervisor?

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INTERPERSONAL AWARENESS INTRAPERSONAL AWARENESS EMOTIONAL INTELLIGENCE COACHINGSOURCING AND RECRUITING

EFFECTIVE PERSONAL DEVELOPMENTPERFORMANCE MANAGEMENT PROJECT MANAGEMENT MANAGING BUDGETS

OUR PORTFOLIO

“ ”This programme has changed my outlook on how I deal with change myself, and how I support the individuals within my team through change.

LEARNER

OUR GREATEST WEAKNESS LIES IN

GIVING UP. THE MOST CERTAIN WAY TO

SUCCESS IS ALWAYS TOTRY JUST ONE MORE TIME

THOMAS EDISON”“

Who will this programme benefit?Any sales executive who is looking for meaningful development to progress their career.The skills, knowledge and behaviours gained would benefit anyone responsible for debveloping traditionaland non-traditional revenue streams.

Sales Executives understand their organisation’s products and services and are experts at analysingcustomer needs and creating solutions by linking their features and benefits to the customer’srequirements. They will develop relationships by building trust and confidence through detailed productknowledge, competitor knowledge and a clear understanding of the market in which they operate.

This year-long programme will enable delegates to plan sales activity, lead end-to-end sales interactionwith customers and manage their sales internally within their organisation.

Assessment is via regular reviews, the completion of online modules, building a portfolio of evidence and afinal End point Assessment that includes a professional discussion.

Why Sales Executive?

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SALES PLANNING AND PREPARATIONCUSTOMER ENGAGEMENTCUSTOMER NEEDS ANALYSISPROPOSE AND PRESENT SOLUTIONSNEGOTIATIONCLOSING SALES

GATHERING INTELLIGENCETIME MANAGEMENTCOLLABORATION AND TEAMWORKCUSTOMER EXPERIENCE MANAGEMENTDIGITAL SKILLS

OUR PORTFOLIO

“ ”I’m excited about having access to the latest thinking on how to sell effectively,and building a tool kit to help me achieve more in my role.

LEARNER

Why not create an additional‘layer’ of valuable learningopportunities to benefit an evenwider pool of employees?

A little more investment can makea world of difference, with theaddition of short courses to teachskills that the Bauer Academy isfamous for.

We don’t just offer apprenticeships...

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Storytelling

In the UK we reach over 25

million consumers through our

Magazine & Radio brands

Team Building

We have over 400 teams,

many of which are award

winning, working across the

length & breadth of the UK

Digital MarketingOur international digital portfolio

comprises more than 400 online

newspapers, magazines, apps

and portals.

Leadership and InnovationEstablished in 1875 as a printingbusiness, Bauer Media now operatesacross markets including Europe &Australia and owns 600 magazines,more than 400 digital media outlets,and over 100 radio and TV stations

“I just wanted to drop an email saying thank you for such a greatworkshop yesterday. Everyone had a great time and the challenge ofmaking radio ads in only a short amount of time was so rewarding. I always find when I leave your workshops I feel so inspired to create andchallenge myself. Thank you so much for a great day!”

Danii | ITV

“Working with Bauer to take our home-grown Space Academy traininginitiative to the next level has been a pleasure. The staff are wonderfuland the programme comprehensive with lots of value being added to ourbusiness as we learn a lot about training delivery. Bauer Academy hashelped us realise this difference. Our mutual journey has been a win-winon all accounts, and thanks to Bauer, the future of learning anddevelopment at Space & Time looks bright!”

Lesley | Space & Time

“We launched the 7stars ‘School of Excellence’ earlier this year, usingthe Team Leader Supervisor Apprenticeship Standard. The BauerAcademy team instinctively understood how we could use the training tocreate a blueprint for leadership within the 7stars and have come up witha programme that works for us and our unique culture.”

Caroline | 7stars

Testimonials

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Hilary has over 20 years experience working within Bauer,from Sales Executive to Sales Director, Tutor to GroupTraining Manager, she now works within the Academy,developing our external business relationships. 

Hilary is passionate about truly understanding a client'sbrief and presenting the best most effective trainingsolution to meet business needs,  ensuring a fit within yourorganisation's culture and mapping the training to your L&Dstrategy.

Hilary can advise on the best way to maximise your levy.Working with our team of industry based tutors, Hilary usesher insight of your organisation to create trainingprogrammes that generate real business impact. 

Hilary PickeringHead of Business Development

Courtnay is the Director of the Bauer Academy and hasan extensive career in both media and education.

She has a range of qualifications, including an MA(Hons) in Politics, a Post Graduate Certificate inTeaching and Learning, and a Diploma in ManagerialLeadership. She also has industry qualifications inMedia Law. 

She is a Fellow of the Royal Society of Arts and a Fellowof the Higher Education Academy and in 2011 she wasappointed a Teaching Fellowship in recognition of herinnovative approach to teaching and training.

Courtnay McLeodDirector

Academy Team

The Academy’s award-winning team is made up of industry leadingprofessionals from a range of back grounds. Come meet them…

Simon LongHead of Teaching & Learning

Simon is responsible for our team of tutors and theAcademy’s Teaching & Learning policy.

His passion for learning and development led to himjoining the Academy from national radio station KISSwhere he was Deputy Content Director.

His goal is to ensure the Academy nurtures the talentof the future by delivering exciting and innovativeindustry-focused learning programmes.

Michelle is a radio producer with over 10 years ofexperience. She is also responsible for themanagement of Accelerator – Bauer’s internal suite ofapprenticeship programmes.

Bauer’s long-term aim is to train and retain staff toenable their award-winning teams to continueachieving the industry’s highest standards.

Accelerator programmes are open to all staff, whethernew recruits or longer serving staff looking to upskill.They are specifically designed to ensure they aretotally relevant to Bauer’s people and focus on the keyskills needed to respond to the changing needs of thebusiness and the wider industry.

Michelle regularly teaches within the Academy -sharing her passion for creativity/creative solutions,audio, learning and development to create memorableand valuable learning experiences.

Michelle MackayHead of Talent

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Genevieve PotterGeneral Manager

Genevieve is responsible for the operational aspects ofthe Academy as well as working closely with theAcademy’s external clients to ensure that theirexpectations are exceeded.

Having previously worked in senior roles within traveland fashion marketing, and Bauer’s PR andCommunication team, Genevieve is able to use hermarcomms and commercial experience to drivequality and innovation for the Academy and its clients.

“There are so many rewarding aspects to this role; helping learners tap into their existing talents whilstupskilling themselves, watching them develop the confidence to let their ideas fly within the business, goingthe extra mile to stretch them further in their own specific areas of interest through buddying up ormentoring  and receiving praise and positive feedback from managers who reap the benefits.”

Paula Whitelock

Jodie Hutson

Alex Barker

Meet our Development CoachesOur Development Coaches are industry professionals who work closely with delegates to ensure that they trulyachieve their potential. They meet regularly with delegates and their line managers to ensure that their progressis measured and tracked and that delegates are supported, stretched and challenged and can effectively applytheir new knowledge and skills to their role.

They are coaches, mentors and cheerleaders, rolled in to one!

“The variety that this job offers really does make every day interesting. Getting to meet so many people whoare excited about the prospect of gaining new skills, and then witnessing the increase in confidence as they’reput into practice makes this the best job in the world!”

“Watching learners grow throughout their time on the programme and seeing their confidence grow in theskills they are learning gives you the greatest sense of achievement. The different people you meet andskillset you learn through this role makes it so unique and personal.” 

Apprenticeships are only for young people at “entry level”

Apprenticeships have changed significantly since Government reforms camein to effect in 2017. Apprenticeship Standards very definitely can be used toupskill existing employees. In simple terms, it’s a case of making sure thateach individual is matched to the right Apprenticeship Standard, in order todevelop their skills and knowledge – meaning your people are betterequipped to do their jobs and they receive exceptional developmentopportunities – win win!

At the Bauer Academy, we’re running Apprenticeship Standard programmesthat are transforming learning and development for existing employeesacross a variety of business sectors.

Apprenticeships Standards are fixed and can’t be changed

Whilst all of our Apprenticeship Standard programmes will meet andexceed the requirements of the Standard and the corresponding end pointassessment, we ensure that they are tailor made to meet the requirementsof each client’s people, business and culture. That way, it’s simply moreeffective for learners and employers.

The 20% off the job requirement is impossible to meet

We disagree! With buy-in and support from a business and its leaders,guidance from our Academy tutors and coaches, and of course,dedication from the Apprentice, the 20% will be achieved using anappropriate variety of learning methods. These include face to faceworkshops, online learning, written assignments and even job swapsand mentoring. We describe this as Dedicated Development Time.

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Naomi Eldon“As a development coach it gives me huge amounts of excitement and satisfaction to see learners flourish anddevelop – for me, enabling learners to develop in their chosen field is why I wanted to do what I do. It is afantastic feeling to build professional relationships with our learners and the future is an exciting one!”

Throughout this programme learners develop skills, knowledgeand behaviours in a variety of ways that contribute to what wecall ‘Dedicated Development Time (DDT)’.

Achieving 20% is not as challenging as it sounds. Yes, it requiresdedication and commitment but it's flexible.

We use a variety of ways to integrate learning and ensure DDTsuits the learner and isn't disruptive to the business.

20% Dedicated Development Time

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“We will act as a trusted advisor,delivering ApprenticeshipStandards that meetGovernment requirements,whilst aligning to your business,people and culture. We willensure that you derivemaximum value from your levy.”

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COME SAY

Hi!@baueracademyuk

baueracademy @thebaueracademy

BauerAcademy0131 475 1345 baueracademy.co.uk

apprenticeships @baueracademy.co.uk

Genevieve PotterGeneral Manager