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Brief: Manage and create an identity for two mergingorganisations; Batoyle Lubricants & Freedom Lubricants
Batoyle Lubricants prior to merger Freedom Lubricants prior to merger
Freedom - Pantone 130 cv
Batoyle - Pantone 1797 cv
Stage 1
External research
Stage 2
Evaluation of
existing brand
equity
External research
confirmed the equity of
both Batoyle & Freedom
Lubricants corporate
colours
Research of existing brand equity
Stage 1 - Evaluation of brand equity Stage 2 - Visual analysis of the market Stage 3 - First stage ideas and concepts
Our creative process
Stage 1 - Evaluation of brand equity Stage 2 - Visual analysis of the market Stage 4 - Brand identity
Our creative process
Stage 3 - First stage ideas and concepts