BATON ROUGE’S LIFESTYLE DESTINATIONperkinsrowe.com/wp-content/uploads/2020/07/Perkins... · Featuring premier retailers, desirable dining options, and a diverse entertainment line-up

BATON ROUGE’S

LIFESTYLE DESTINATION

WELCOME 2

WELCOMEPerkins Rowe is an unparalleled mixed-use development

in the heart of Baton Rouge’s high-end shopping district.

Featuring premier retailers, desirable dining options, and a

diverse entertainment line-up — all within a socially-driven

scene — Perkins Rowe is an ideal attraction for the area’s

most selective clientele.

Tree-lined streets and historic Louisiana oaks help create the

unique personality of this walkable neighborhood spread

of over 847,000 square feet. Capped off by 135,000 square

feet of Class A office space, 160,000 square feet of medical

office, 375,000 square feet of retail space, and 646 multi-

family residential units, Perkins Rowe is Baton Rouge’s only

destination where people can shop, dine, live and work.

MARKETOVERVIEW

MARKET OVERVIEW 4

MOBILE

GULFPORTBILOXI

JACKSON

LITTLE ROCK

BATON ROUGE

NEW ORLEANSHOUSTON

SHREVEPORT

DALLAS

CORPORATIONS IN BATON ROUGE

Petrochemical/Oil

Government

Biomedical

Healthcare

Agriculture

Software Development

Tourism

Higher Education

838,343POPULATION (2019)

BATON ROUGE

ECONOMIC DRIVERS

Biloxi (2 hours)

Dallas (6.5 hours)

Houston (4 hours)

Gulfport (2 hours)

Jackson (3 hours)

Little Rock (6 hours)

Mobile (3 hours)

New Orleans (1 hour)

Shreveport (3.5 hours)

DRIVE TIMES FROM PERKINS ROWE

13.1

M AIR

PORT V

ISIT

ORS

$11.5B DO

MESTIC

& INTERN

ATION

AL SPEND

ING

AT

A G

LA

NC

E

50,000+

COLL

EGE S

TUD

ENTS

in B

aton R

ouge•

Louisiana State University

• Southern U

niversity

• O

ur Lady of the Lake College

• Baton Rouge C

omm

unity College

28.9M STATE VISITO

RS

LOU

ISIA

NA’S

STATE CAPIT

AL

$843M STATE T

AX REVEN

UES

#1#1#1#4#5

Cost-Friendly Business Location Among Mid-Sized Cities

Competitive States for Business Costs

Top 10 Regional “South” MSAs

Top Ranked Quality of Life States

Top States for Doing Business

Baton RougeBusiness ClimateRankingsSOURCED: KPMG, Area Development & Business Facilities

$11.5B DO

MESTIC

& INTERN

ATION

AL SPEND

ING

C

C

A

16

A

A

BB

DOWNTOWN DISTRICT

A

D

D

E

B

C

D

• Hollywood Casino Baton Rouge• Belle of Baton Rouge Casino• Raising Cane’s River Center Arena• Louisiana Arts & Science Museum• Shaw Center for the Arts• LSU Water Campus

A. Celtic Media Centre

B. L’Auberge Casino & Resort

C. Blue Bayou Water Park

D. Baton Rouge Zoo ENTERTAINMENT

RECREATIONAL

A. Woman’s HospitalB. Ochsner Health CenterC. BR General HospitalD. Our Lady of the Lake HospitalE. Pennington Research CenterMEDICAL

A. Bass Pro Shops

B. Towne Center at Cedar Lodge

C. Mall of Louisiana

D. Acadian VillageSHOPPING

12

61

10

61

10

42

10

110

19037

190

16

1

408

A. Bluebonnet Swamp Nature Center

B. Highland Road Park Observatory

C. Cypress Mounds Baseball Complex

D. LSU LakesRECREATION

D

Old Hammond Hwy.

Florida Blvd.

Florida Blvd.

Government St.

Airline Hwy.

Sherwood Forest Blvd.

Prescott Rd.

Airline Hwy.

Plan

k Rd

.

Joor R

d.

PERKINS ROWE CORRIDOR

F

UTU

RE

PIC

AR

DY

AV

E. E

XTE

NSIO

N

Oschner Health Center


Our Lady of The Lake Hospital

BR General Hospital

BR General Hospital

Future Medical District

Pennington Biomedical Research Center

Future Our Lady of The Lake Children’s

Hospital


Hospital



DAILY TRAFFIC COUNTS

A. 116,167 — I-10 at Bluebonnet Blvd.

B. 41,996 — Bluebonnet Blvd. at Perkins Rowe

C. 33,724 — Perkins Road at Perkins Rowe

B

C

A

10

F

UTU

RE

PIC

AR

DY

AV

E. E

XTE

NSIO

N




BR General Hospital

BR General Hospital

Future Medical District



Hospital


Hospital



DAILY TRAFFIC COUNTS

A. 116,167 — I-10 at Bluebonnet Blvd.

B. 41,996 — Bluebonnet Blvd. at Perkins Rowe

C. 33,724 — Perkins Road at Perkins Rowe

B

C

A

10

3 MILE

5 MILE

TRADE AREA

28,391HH COUNT

$96,936AVG HH INCOME

64,800POPULATION

66,520HH COUNT


147,463POPULATION

153,333HH COUNT


367,606POPULATION

ANY COLLEGE 75.1%

WHITE COLLAR 70.3%56,174TOTAL EMPLOYEES

ANY COLLEGE 74.8%


ANY COLLEGE 66.7%


PROPERTYOVERVIEW

RETAIL MIX

PROPERTY OVERVIEW 12

~375K ~295K ~60K ~847K

+640 Residential Units Employees +1,200RESIDENTIAL

Square feet Square feet Square feet Square feet

Retail Class A & Medical Office

Restaurants& Food

Specialties

Total mixed-use

PROPERTY MAP

PROPERTY OVERVIEW 14

F6

BLU

E B

ON

NE

T B

OU

LE

VA

RD

PARK ROWE AVENUE

WEST MARKET STREET

PARK ROWE AVENUE

PERKINS ROWE

EAST MARKET STREET

PERKINS ROWE

JAC

KSO

N S

TR

EE

T

GR

AN

D A

VE

NU

E

PERKINS ROAD

A3

C4 C5

C1

C6C3

B1B2

B3

RAMP

F1 F2 F3

F5

F4

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G2

G4 G5

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J6

J5

TOWNSQUARE

D1

D2 D4

E1E3

E3E2

F6

D5

PERKINS ROAD

THE GREEN

F7

H2

A1

MULTISTORYPARKING GARAGE

PARK ROWE 2

(220 APARTMENTS)

BOUTIQUE HOTEL

(PROP OSED)

PARK ROWE 1

(220 APARTMENTS)

252 SPACES

176SPACES

69 0 SPACES

VALET

DININGBin 77California Pizza KitchenROUJ CreoleThe Fresh MarketJinya Ramen BarLa MadeleineRock N PopsStarbucksTexas de BrazilZoes Kitchen

E3D4A1K1F1C4D2B1G1C1

SERVICESCinemark TheatreCVS PharmacyDrybarFedEx Kinko’sHair Club (2nd Floor)LA FitnessNeuBody CryotherapyParis ParkerVenetian Nail Spa

F4B3H4B2D5F5H8J6F7

SHOPPINGAltar’d StateAlumni HallAnthropologieApricot LaneBarnes & NobleBeautiful Bu�erfly Francesca’sFrock CandyThe Impeccable PigKendra Sco��Orvis

G2C5J5H2C3C6H3F3G4H6A3

Peregrin’s Home StoreShadesSunglass HutUrban Outfi�ersZ Gallerie

G5H5E2F2H1

F6

BLU

E B

ON

NE

T B

OU

LE

VA

RD

PARK ROWE AVENUE

WEST MARKET STREET

PARK ROWE AVENUE

PERKINS ROWE

EAST MARKET STREET

PERKINS ROWE

JAC

KSO

N S

TR

EE

T

GR

AN

D A

VE

NU

E

PERKINS ROAD

A3

C4 C5

C1

C6C3

B1B2

B3

RAMP

F1 F2 F3

F5

F4

G1

G2

G4 G5

H1

H3

H4

H5

H6

H8

K1

J3

J4

J6

J5

TOWNSQUARE

D1

D2 D4

E1E3

E3E2

F6

D5

PERKINS ROAD

THE GREEN

F7

H2

A1


PARK ROWE 2

(220 APARTMENTS)

BOUTIQUE HOTEL

(PROP OSED)

PARK ROWE 1

(220 APARTMENTS)

252 SPACES

176SPACES

69 0 SPACES

VALET




F4B3H4B2D5F5H8J6F7




G5H5E2F2H1

F6

BLU

E B

ON

NE

T B

OU

LE

VA

RD

PARK ROWE AVENUE

WEST MARKET STREET

PARK ROWE AVENUE

PERKINS ROWE

EAST MARKET STREET

PERKINS ROWE

JAC

KSO

N S

TR

EE

T

GR

AN

D A

VE

NU

E

PERKINS ROAD

A3

C4 C5

C1

C6C3

B1B2

B3

RAMP

F1 F2 F3

F5

F4

G1

G2

G4 G5

H1

H3

H4

H5

H6

H8

K1

J3

J4

J6

J5

TOWNSQUARE

D1

D2 D4

E1E3

E3E2

F6

D5

PERKINS ROAD

THE GREEN

F7

H2

A1


PARK ROWE 2

(220 APARTMENTS)

BOUTIQUE HOTEL

(PROP OSED)

PARK ROWE 1

(220 APARTMENTS)

252 SPACES

176SPACES

69 0 SPACES

VALET




F4B3H4B2D5F5H8J6F7




G5H5E2F2H1

F6

BLU

E B

ON

NE

T B

OU

LE

VA

RD

PARK ROWE AVENUE

WEST MARKET STREET

PARK ROWE AVENUE

PERKINS ROWE

EAST MARKET STREET

PERKINS ROWE

JAC

KSO

N S

TR

EE

T

GR

AN

D A

VE

NU

E

PERKINS ROAD

A3

C4 C5

C1

C6C3

B1B2

B3

RAMP

F1 F2 F3

F5

F4

G1

G2

G4 G5

H1

H3

H4

H5

H6

H8

K1

J3

J4

J6

J5

TOWNSQUARE

D1

D2 D4

E1E3

E3E2

F6

D5

PERKINS ROAD

THE GREEN

F7

H2

A1


PARK ROWE 2

(220 APARTMENTS)

BOUTIQUE HOTEL

(PROP OSED)

PARK ROWE 1

(220 APARTMENTS)

252 SPACES

176SPACES

69 0 SPACES

VALET




F4B3H4B2D5F5H8J6F7




G5H5E2F2H1

SHOPPING 18

SHOPPINGFrom national brands such as Anthropologie and

Urban Outfitters, to locally-based and sought after

boutiques such as Frock Candy and Apricot Lane,

Perkins Rowe brings together a unique blend of

more than 28 retailers. Every retailer within Perkins

Rowe caters to a distinct variety of lifestyles, tastes

and spending habits.

DINING 20

DININGIn Louisiana, food is king and the centerpiece of

social engagement. Whether it’s a full-service dinner

in an elegant setting, lunch with cocktails on the

patio, a bite of local flare or international cuisine,

Perkins Rowe has what you crave on the menu.

LIVING 22

LIVINGAs a true urban-life community with 646 multi-

family units, Perkins Rowe provides residents with

a full slate of modern lifestyle amenities. Shopping,

dining, entertainment, green space, community –

the list is endless. Perkins Rowe places your lifestyle

at your fingertips.

COMMUNITY

24

COMMUNITYPerkins Rowe is an active leader within our community

at-large. Throughout the year, Perkins Rowe takes a

proactive roll in supporting organizations and causes

that benefit the interests of the Greater Baton Rouge

Area. These gatherings shine a positive light on the

Perkins Rowe family, and offer opportunities for

all Perkins Rowe tenants, shoppers and residents

to engage with one another while supporting

worthwhile causes.

R O C K N R O W E C O N C E R T S E R I E SDiscover the sounds of a variety of local artists during our

Spring and Fall concert series in the park.

P E R K I N S R O W E A R T S F E S T I V A L

In collaboration with The Arts Council of Greater Baton

Rouge, we put on a two-day arts festival comprised of

different mediums of art, performances, and more!

S A N T A R O C K S T H E R O W E

With +5,000 attendees, this event is held on a merry and

bright Louisiana Saturday night before the holidays. Free

carriage rides, a visit from Santa, face painting and more

make this event a family-friendly winter wonderland.

W A L K T H E R O W E F O R H E A R TIn conjunction with the American Heart Association, we

promote a heart-healthy lifestyle at the Rowe! Come take

a stroll around our 1-mile walking path and join us for our

annual event.

F O O D T R U C K R O U N D U PCurb your cravings with our much-anticpated culinary event

each quarter! With over 10-12 participating food trucks,

there’s sure to be something to tempt your taste buds!

REDEVELOPMENT 26

REDEVELOPMENTAs the managing partner for Perkins Rowe,

Trademark Property continuously strives to evolve

the property for the future state of retail. Part

of that initiative includes redevelopment efforts,

which were completed in 2019. Included in the

redevelopment was the activation of both public

green spaces, increased wayfinding for tenants

and more.

TENANT MARKETING 28

TENANT MARKETING

D I G I T A L & S O C I A L • Inclusion on property website and directories.

• Consistent social media posts on property social

media channels with paid support when applicable.

• Opportunity to include info (offers, events, promotions)

in monthly e-newsletter to subscribers as well as

employees and residents.

• Influencer program for retail tenants in conjunction

with #TryItOnTuesday inclusion and blog post

mentions.

P U B L I C R E L A T I O N S• Press releases coordinated with tenants.

• Extensive relationships with local media with the

ability to offer turnkey services.

A D V E R T I S I N G & E V E N T S• Rock N Rowe concert series, Arts Festival, Santa

Rocks the Rowe, Food Truck Round-Ups, Blogger

Crawls, Dogtoberfest, Wine Walks, Charity Events,

Seasonal Events and more!

• General campaigns for center brand awareness

across digital, social, print and out-of-home mediums.

• Engagement opportunities for all property events.

• Opportunity to advertise on the property’s jumbotron

above Cinemark.

29.7K+Likes

@perkinsrowebr

3.6M+Annual

Impressions

136K+Annual Web Trafficperkinsrowe.com

6.7K+Likes

@perkinsrowebr

1K+Followers

@perkinsrowebr

25.4K+Annual

Impressions

#SHOWYOURROWE

PERKINSROWE.COM | #SHOWYOURROWE | CONNECT WITH US

FOR MORE INFORMATION, CONTACT: Daniel Goldware 817.810.5392 [email protected]

Jodie Pearson 832.592.1033 [email protected]

Documents

BATON ROUGE’S LIFESTYLE DESTINATIONperkinsrowe.com/wp-content/uploads/2020/07/Perkins... · Featuring premier retailers, desirable dining options, and a diverse entertainment line-up