20
1 1 BATH Business Improvement District Bath Business Improvement District 2011 -2016 2011 2016 Bath Busines s s I Im mp rovement D Di is strict 2011 2016 a BID for Bath...

Bath BID Proposal

Embed Size (px)

DESCRIPTION

A BID for Bath...

Citation preview

Page 1: Bath BID Proposal

11

BATHBusiness Improvement District

Bath Business Improvement District 2011 -20162011 2016Bath Businessss IImmpprovementt DDiisstrict 2011 2016

a BID for Bath...

Page 2: Bath BID Proposal

A Business Improvement District, which is business-led, will

bring together all those who rely on the city centre for their

own economic prosperity to work collaboratively on projects

that enhance the city centre and make a difference to their

own trading environment.

Future Bath Plus (FBP) is the proposer for the Bath BID. The

creation of Future Bath Plus grew out of a spirit of willingness

from both the private and public sectors, represented by:

Bath Chamber of Commerce & Initiative, Bath & North East

Somerset Council, to work together to achieve improvements

which will benefit business, residents and visitors. Historically

FBP has funded activities in the city centre to enhance the

overall offer. Through the BID, FBP will continue to support

these initiatives.

There is a widespread desire to enhance the appearance of the

City and the surrounding area and an enthusiasm to pursue a

more effective and co-ordinated approach to the management

of Retail, Tourism and Cultural activities and events.

The Future Bath Plus Board provides strategic direction to three

key areas - City Centre Management, Tourism and Culture.

Ensuring that these sectors work in partnership is instrumental

to a successful and well managed destination.

City Centre Management was established in 2008 and

appointed Andrew Cooper as City Centre Manager. Andrew has

long experience of the retail sector and is a member of the

Association of Town Centre Management.

The three year business plan of the City Centre Management

Board identified the need to look at the viability of Business

Improvement Districts. A number of other towns in the region

have already implemented a BID including Taunton, Worcester,

Torquay, Falmouth and Truro, and indeed Bristol is now in its

second term having successfully renewed its mandate with

businesses in the Autumn of 2008.

To develop from a voluntary partnership board, (comprising

retailers, organisations and companies that contribute limited

finance to city centre activity) to a Business Improvement

District would stimulate wider engagement within the business

community. As with other UK destinations this evolution of a

Business Improvement District from a voluntary partnership

provides a greater resource for businesses to tackle the issues

that are important and enables a greater level of business

influence and control.

Why do we need a BID in Bath?

2

"From our experience to date, IBRF membersconsider that BIDs are quickly becoming a "musthave" as a means of delivering added value to thebusiness environment."

Inter Bank Rating Forum 2010

“As just one of the landlords in the cityI believe we need to work togethertowards a clean, managed andanimated city centre with a vibrantcommercial heart. The BID provides astable, tried and tested mechanism forus all to contribute towards this end.”

Sarah MansfieldChair of Bath City Centre ManagementPartnership

Page 3: Bath BID Proposal

We have listened to businesses during our consultation over

the past year and have integrated your views into this Proposal

that outlines a 5 year programme of tangible improvements to

Bath City Centre through a Business Improvement District

(BID).

A BID is a business-led initiative that gives businesses the

power to manage their own operating environment so that it

directly benefits their business, their employees and their

clients and customers. Together, businesses identify projects

and services that they think are needed to add value to existing

services and agree, through a formal ballot process, to a level of

investment to ensure the delivery of these.

There are currently 104 BIDs around the UK, of which 64 are in

town and city centres. There have been 15 BIDs that have gone

back to their business communities to renew their mandate for

a second term, all 15 have successfully won their renewal

ballot.

BIDs are designed to suit the needs of businesses in a local area

and generally focus on:

• Improving the trading conditions for businesses;

• Increasing the competitiveness of the local area; and

• Reducing the operating costs for businesses.

Welcome to the Bath BID ProposalThe purpose of this Proposal is to:

• Outline the need for a BID in Bath

• Describe the projects and servicesto be delivered by the BID

• Define the potential Bath BID area

• Explain the management process,finances and the BID votingarrangements

From 1st to 28th October 2010 you will be asked tovote on this proposal. If the majority of businesses support

the proposal then a Business Improvement District will be

established in Bath and will commence on 1st April 2011.

3

“BIDs are proving to be ofsignificant benefit to town andcity centres across the countryand their positive impact isborne out in the 100% trackrecord of renewal ballots”

British BIDs 2010

"SouthGate is an integral part of the city centre. Through aBusiness Improvement District we believe the projects inthis proposal will make significant tangible improvementsthat will impact positively on all businesses in the city. ABid provides an opportunity for businesses to take a lead,have a voice and shape the future of our city. That is whywe are supporting the BID."

Simon Pullen, Chair BID Steering GroupGeneral Manager SouthGate

"St John's Hospital has been in Bath for 800 years and hasno desire to stand still. A BID for Bath is an innovative andexciting opportunity that is business led and allows allsectors to work together to achieve more, enabling allparticipants to flourish. The city will undoubtedly thriveand prosper as a consequence of this united approach."

Jonathan O’Shea, Vice Chair BID Steering GroupChief Executive, St John’s Hospital

Page 4: Bath BID Proposal

designated by UNESCO as a World Heritage Site and

nourished by Britain's only natural hot springs

stunning architecture, great shopping and iconic attractions -

the Royal Crescent, the Circus, Pulteney Bridge, the Roman

Baths, Bath Abbey and Thermae Bath Spa

grand Georgian streets and small picturesque passageways

a fabulous selection of small independent shops and stylish

boutiques alongside the familiar big name stores

wonderful award winning restaurants, quaint tearooms and

welcoming cosy pubs

a wide variety of 5 star luxury hotels, quality guest houses

and convivial bed and breakfasts

a rich mix of residential dwellings

a city of festivals and the arts

Despite all of this, there is work to do on maintaining this

standard and making Bath even better.

Bath is a world class city....

4

Page 5: Bath BID Proposal

5

“At Thermae Bath Spa, we stronglybelieve that the more effectively that'Bath' is managed and marketed, themore successful we are likely to be. Welook forward to playing an active role inthe Bath BID and gaining valuablebenefits from working in such a businesspartnership.”

Peter RollinsThermae Bath Spa

Phot

o:Th

e Ba

th C

hron

icle

... 1 great city

1 spectacular abbey

2 natural thermal spas

5 renowned theatres and cinemas

6 delightful parks and gardens

17 splendid museums and galleries

197 welcoming hotels, guest housesand bed & breakfast establishments

217 enticing cafes, restaurants, pubsand bars

1,126 shops of great diversity

8,652 varied jobs in retail and tourism

4,500,000 day visitors each year

£348,000,000 earned through tourismand visitors each year

Source - South West Tourism Research 2008, Bath Tourism Plus 2010

Page 6: Bath BID Proposal

6

Marketing • Retail Marketing Campaigns

• Bath In Fashion Event

• Retail Shopping Guide

• Bath Travel Guide

• Christmas Lights Switch-on

• City centre web site

www.bathcitycentremanagement.co.uk

Bath City CentreManagement Achievements so far...

“A Business Improvement District in

Bath provides a tremendous

opportunity for business to take the

lead in making a real difference to

their trading environment. Business

Improvement Districts across the UK

have effectively demonstrated that

through collective action, a town or

city can be more competitive, increase

footfall and dwell times and reduce

costs to businesses”.

Andrew Cooper

Bath City Centre Manager

Page 7: Bath BID Proposal

7

Environment• Westgate Street &

Northumberland Place Clean Up

• Finger Post Signs Repainting

• Street Cleaners Work WearProject

• Charity Collectors Agreementin place

• Volunteer Street FurniturePainting Days

Retail• Police and licensing training

session on the law regardingpedlars.

• Regular distribution of CityCentre PerformanceBarometer.

Evening Economy• City Centre Manager chaired

the Evening Economy group.Working closely with Avon andSomerset Police and theCommunity Safety Team toprogress numerous projectsthat work in partnership withbusinesses to deliver visiblesolutions that make those whovisit and live in Bath feel safe.

...but we need your help

Page 8: Bath BID Proposal

We have consulted businesses in a number of ways over the

past year to develop this BID Proposal.

• BID Feasibility Study commissioned by and presented to the

City Centre Board (Autumn 2009)

• BID Steering Group set up (Spring 2010)

• Business consultation questionnaire hand delivered to all

businesses in the BID area with 45% response rate (Spring

2010)

• Consultation summary produced and presented to BID

Steering Group (June 2010)

• One to one consultation and BID campaign (Summer 2010)

Consultation

8

“The BID in Bath gives a voice to be heard inspeaking up for the many businesses in thecity. It is essential to provide an environmentwhere businesses have the best opportunitiesto develop and prosper.”

Laurence SwanBath Independent Group

"We believe that BIDs can be animportant tool in co-ordinatingcollective investment to improvethe trading environment."

British Retail Consortium 2009

BID Feasibility Study BID Steering Group Business consultation questionnaire

Autumn 2009 Spring 2010 Spring 2010 June 2010 Summer 2010

BID Steering Group

Spring 2010

Business consultation questionnaire

Spring 2010

Consultation summary

June 2010

BID campaign

Summer 2010

BID

Fea

sibi

lity

Stud

yA

utum

n 20

09

BID

Ste

erin

g G

roup

Sp

ring

201

0

Busi

ness

con

sult

atio

n qu

esti

onna

ire

Spri

ng 2

010

Con

sult

atio

n su

mm

ary

June

201

0

BID

cam

paig

nSu

mm

er 2

010

BID

Fea

sibi

lity

Stud

yA

utum

n 20

09

BID

Ste

erin

g G

roup

Sp

ring

201

0

Busi

ness

con

sult

atio

n qu

esti

onna

ire

Spri

ng 2

010

Con

sult

atio

n su

mm

ary

June

201

0

BID

cam

paig

nSu

mm

er 2

010

Autumn 2009 Winter 2009 Spring 2010 Summer 20105%

23%

‘I think it can be easy and even tempting

during the current climate to find reasons

not to contribute to an initiative like the

BID. However, as a business, I see the BID as

an exciting way of pulling interested parties

together and I am confident that the power

of a single, united voice, will improve Bath

in many ways. It's refreshing to be part of a

solution and to have an input.’

Phil Lodge

Retail Director, Specsavers Bath

Page 9: Bath BID Proposal

1. ManagingYou wanted to see...

Provision of a dedicated team focused on intensive cleaning

especially gum and cigarette butt removal – 67.7%

Provision of more Police/enforcement offices on the streets day

and night – 64.0%

Ensuring the Council adheres to their existing cleansing

contracts – 56.3%

Provision of a ‘one stop shop’ to allow businesses to voice

concerns and issues to the relevant authorities – 48%

Managing and extending the Pubwatch and Nightwatch

schemes to actively manage the evening economy – 40.6%

2. PromotingYou wanted to see...

Running city centre events and festivals to increase footfall –

78.9%

Bringing additional speciality markets in to the city centre –

62.8%

Organising seasonal advertising campaigns - 53.9%

Improving accessibility through directories and maps – 56.3%

3. SavingYou wanted to see...

Introducing green initiatives including a dedicated trade

recycling service for BID businesses – 76.8%

Provision of events for informal networking and facilitating

trade between the businesses within the BID area – 51.3%

You told us this...

9

0

10%

20%

30%

40%

50%

60%

70%

80%

0

10%

20%

30%

40%

50%

60%

70%

80%

0

10%

20%

30%

40%

50%

60%

70%

80%

IntensiveCleaning

CleaningContracts

Events and Festivals

Advertising Campaigns

Speciality Markets

Directories and Maps

Green Initiatives Informal Networking& Facilitating Trade

Police/Enforcement

Officers

One Stop Shop

Pubwatch & Nightwatch

0

10%

20%

30%

40%

50%

60%

70%

80%

0

10%

20%

30%

40%

50%

60%

70%

80%

0

10%

20%

30%

40%

50%

60%

70%

80%

IntensiveCleaning

CleaningContracts

Events and Festivals

Advertising Campaigns

Speciality Markets

Directories and Maps

Green Initiatives Informal Networking& Facilitating Trade

Police/Enforcement

Officers

One Stop Shop

Pubwatch & Nightwatch

0

10%

20%

30%

40%

50%

60%

70%

80%

0

10%

20%

30%

40%

50%

60%

70%

80%

0

10%

20%

30%

40%

50%

60%

70%

80%

IntensiveCleaning

CleaningContracts

Events and Festivals

Advertising Campaigns

Speciality Markets

Directories and Maps

Green Initiatives Informal Networking& Facilitating Trade

Police/Enforcement

Officers

One Stop Shop

Pubwatch & Nightwatch

“The Council working with Future Bath Plus are

encouraging the creation of a BID for Bath city

centre in order to support businesses, and

continue to ensure Bath is presenting itself as

a vibrant business and retail centre."

Councillor Francine Haeberling

Leader of the Council

Page 10: Bath BID Proposal

• Rapid Response Street Team

Provide a Street Team focused on monitoring the management

and cleansing of the city centre.

A team of up to five personnel led by a Supervisor will deal

with ensuring the management and cleansing of the streets are

kept to an acceptable standard. This will include focusing on

street trading, charity collectors and other street activities.

Budget: £140,000

• Waste Management Initiative

To work in partnership with Bath & North East Somerset

Council to carry out a review of waste management

arrangements in the city centre.

To consider how improvements can be made to the existing

arrangements including innovative solutions such as local

compacting and a business recycling service.

Budget: £15,000

• Clean and Cared-for Awards Scheme

Devise and implement an awards scheme for clean and cared-

for premises within the city centre.

An annual awards scheme to recognise those who take pride in

their premises.

Budget: £3,500

• Safe and Secure Evening Economy

Support the existing day time Bath & District Crime Reduction

Partnership whilst enhancing the night time Nightwatch

initiative.

The Nighwatch scheme will incorporate Pubwatch, Knightwatch

Radio and Street Marshals into one scheme ‘Nightwatch’

managed and administered by the BID Company.

The scheme will include state of the art radio technology to

support all licensed premises together with street & taxi

marshals, an on-site dedicated paramedic service and other

projects that support and secure evening economy.

The BID will support the ongoing work of the day time

partnership with a view to merging the two initiatives by

2012/13.

Budget: £40,000

Potential capital contribution from B&NES Council

Community Safety Team £26,000.

1. Managingwe will deliver this...

To deal with the management of the city centreincluding cleanliness, safety and general ambience

up to £198,500of total budget

10

"The Business Crime Reduction Partnership and its

Board are fully supportive of the ongoing BID process.

We look forward to working together with a future

BID Board in the development of new community

safety initiatives in the city centre."

Dave Dixon. Chair

Bath & District Business Crime Reduction Partnership.

Page 11: Bath BID Proposal

we will deliver this...

• Specialist Events

Initiate and support specialist events for the City Centre over

and above those already provided.

Building on the success of the first ‘Bath in Fashion’ event in

2010, the BID will aim to deliver future events of this type each

year. The BID will work closely with other events and marketing

personnel in the city centre to ensure a coordinated approach

with a particular focus on encouraging off-season activities in

core city centre areas.

Budget: £80,000

• Transportation Promotions

Working in partnership with others to facilitate coordinated

transportation promotions.

Supporting and resourcing where possible promotions to make

it more appealing and affordable to travel into the city centre.

Budget: £40,000

2. PromotingTo drive footfall through the delivery of high quality events and campaigns together with a range of promotional materials

11

"This is a fantastic opportunity for the retail sector to drive the standards

and presentation of Bath to every visitor. By directly influencing how this

money is spent we can best utilise it, to make the biggest impact, and

where visitors will see the biggest difference. By having a budget to

deliver targeted advertising and promotional activities the city centre

will be able to compete with schemes run by other sites such as Cribbs

Causeway and promote the benefits of visiting Bath."

Paul Shillam, Manager

Marks and Spencer Store Manager

up to £260,000of total budget

• City Centre Marketing Campaigns

Continue and enhance the existing marketing campaigns.

Building on the success of the campaigns led by Bath City

Centre Management in 2009 and 2010, the BID will continue

to coordinate targeted seasonal campaigns aimed at driving

footfall to the city centre.

Budget: £120,000

• Innovative Marketing Technologies

Use of new and innovative technologies to integrate with any

city centre promotion campaign that drives footfall and boosts

retail sales.

Initiatives including retail i-phone application, Twitter and

Bluetooth will be investigated alongside the main retail

marketing campaigns.

Budget: £20,000

“Pound for pound, compared withother operating costs, the servicesdelivered by the BID are excellentvalue for money.”

Ian Silverberg, Managing Director,Silverberg Opticians.Liverpool City Central BID2 Proposal, 2008

Page 12: Bath BID Proposal

• Collective Procurement Initiative

Develop a collective procurement initiative to provide cost

savings to businesses within the BID.

Companies that are part of a BID have the ability to work

together as a community, this has been successfully achieved

nationally and even globally throughout many BIDs. It is

common that the prices companies pay and service received

for commodities such as paper, energy, PAT testing and

recycling will be different from their neighbours. The BID will

work to ensure cost reductions are achieved through joint

purchasing power.

Budget: £40,000

3. SavingTo act as the collective voice for business to develop andprocure services to deliver cost savings and carbon savings.

up to £40,000of total budget

12

"The BID is one of the most

important and exciting developments

in Bath in recent years. This will make

a huge difference to our city, region

and to our economic future. The BID

creates a fund for businesses and is

completely under business control.

This means we can direct those funds

to where ever businesses in the city

feel that we need extra resources to

be focused. “

Les Redwood

Bath Independent Guest House

Association

we will deliver this...

“The BID can give much needed support to owners of

independent businesses. Through the initiatives that will

be made possible by the funding, SME’s will have the

opportunity to help shape the future of their business in

Bath.”

Sarah Hewett

The Pole Company and Federation of Small Businesses

‘Leukaemia Research were about torenew with their current energyprovider within the InHolborn BID.Assistance was provided through theBID’s buying club and a 25% savingwas achieved in just six months’

InHolborn BID Website 2010

Page 13: Bath BID Proposal

BID Area

13

Tourist Information D5

Pedestrians only

Architectural Interest

Place of interest

Parks and Gardens

Toilet

Cinema

Church

Sport and Leisure

RUH Hospital (A&E)

Hospital (no A&E) C4

NHS Walk in Centre B4

Post Office D4

Railway Station D6

Shopmobility D5

Police Station E5

Library D4

No Access Point D4(buses and taxis only)

Lansdown Park & Ride C3Milsom Street

Newbridge Park & Ride C5Westgate Buildings

Odd Down Park & Ride D4St James Parade

University Park & Ride D4Terrace Walk (Saturdays only)

Car Parks

Taxi

Parking for the Disabled

Bus Station C5

Petrol Station A4

City Sightseeing Bus Stop D4City Centre Tour

City Sightseeing Bus Stop D4Skyline Tour

Riverside Coach and Lorry Park C5

Walcot Service Station, London Road, Bath, Avon, BA1 6PF

Churchill Bridge Service Station, Lower Bristol Road, Bath, Avon, BA2 3BA

24 hour convenience!Convenience products, acohol, freshly ground

co"ee, cash machine and carwash (only at Churchill Bridge)

FAQsWho pays and who collects the money?The BID levy is charged on business occupiers with a rateable value of £25,000 or

more and will be collected by the local authority into a ring-fenced account (called a

BID Revenue Account) then passed to the BID Company.

How much would I have to pay?The BID levy will be 1% of your rateable value. If you are not sure what your rateable

value is, you can look it up at www.voa.gov.uk or telephone 0845 112 0118.

How does the BID ballot work?All businesses eligible to pay the levy are balloted. The ballot will be run by Bath &

North East Somerset Council and for a BID to go ahead the ballot must be won on

two counts: straight majority and majority of rateable value.

Can you guarantee my money will be spent locally?The money does not go to Central Government or the Council. Funds are held by a

BID Company made up business representatives and are only for the projects agreed

and voted for by the participating businesses in line with this BID proposal

Businesses already pay rates, why should we payagain?The BID levy is a specific levy for additional projects identified and controlled by the

businesses. It cannot subsidise or substitute the existing provision by public agencies.

The BID has entered into a baseline agreement with the local authority which

guarantees the existing level of service provision in the area.

If successful at ballot, the proposed BID for Bath would run for five yearsfrom 1st April 2011 and would cover the area shown in the map below.

For a full list of streets included in the BID please visit www.bathbid.co.uk © Bath Tourism Plus

BID area

Page 14: Bath BID Proposal

BATHBusiness Improvement District

The BID levy will raise approximately £3.5m to be spent

exclusively in the BID area over its 5 year life.

A levy of 1% will be applied to the rateable value of each

defined ratepayer in the BID area with a rateable value of

£25,000 or more, of which there are in the region of 700,

raising approximately £600,000 per year.

Rateable values by property type The rateable values are split across the sectors as follows:

The approximate cost to individual businesses would be:

• Small business (rateable value of £25,000)

£250 per annum/£21 per month

• Medium business (rateable value of £50,000)

£500 per annum/£41 per month

• Large business (rateable value of £200,000)

£2,000 per annum/£166 per month

To calculate your proposed BID levy, simply multiply your

rateable value by 0.01. If you are not aware of the rateable

value of your business please visit the Valuation Office website

www.voa.gov.uk or telephone 0845 112 0118.

Following a successful BID ballot, all eligible ratepayers will be

required to pay the levy. The BID levy will be due on 1st April

each year and will be collected by Bath & North East Somerset

Council on behalf of the BID Company. The levy income will be

collected into a ring-fenced BID Revenue Account and these

funds will be regularly transferred to the BID Company.

Voluntary contributorsVoluntary contributions have been secured from a number of

private sector organisations by way of a continuation of their

support to City Centre Management. Bath & North East

Somerset Council has confirmed its commitment to match this

private sector funding pound for pound via Future Bath Plus up

to a maximum of £50,000 per annum. Small businesses falling

below the threshold will also be invited to join by making a

voluntary contribution of £100 per annum and thereby being

represented on the BID board.

Proposed BID expenditureThe expenditure of the BID levy each year will be divided as

follows:

The BID board will have the responsibility for agreeing and

managing the budget. The board could decide to vary the

budget by up to 10% for each area of expenditure. If a

variation greater than 10% was required, the board would be

required to present this to an EGM/AGM for approval.

Financials

14

� � %

21%

19%

6%

� 8%

6%

18%

9%

29%

� � %

21%

19%

6%

Retail

Office

Leisure

Other

Managing

Promoting

Saving

BID Running Costs

Contingency & Loan

Managed Promoted Sustained BID Running Costs Contingency

� � %

21%

19%

6%

� 8%

6%

18%

9%

29%

� � %

21%

19%

6%

Retail

Office

Leisure

Other

Managing

Promoting

Saving

BID Running Costs

Contingency & Loan

Managed Promoted Sustained BID Running Costs Contingency

"The BID levy raised approximately £1million from retailers; this was matchedby an additional £10 million from TheBristol Alliance, The Mall Bristol, BristolCity Council, the South West RegionalDevelopment Agency and otherproperty owners.

Bristol Broadmead BID2 Business Plan,2008

“The BID offers particularly good value formoney to the small independent businessesin Bath. A really affordable contribution willmushroom into a huge fund, with a payback worth many times what it will cost usindependents.”

Guy Douglas, Independent Trader andChamber of Commerce Member

Page 15: Bath BID Proposal

BATHBusiness Improvement District

BID Budget for the five year term2011 to 2016

BID Budget for Year 12011/2012

15

INCOME 2011/2012 2012/2013 2013/2014 2014/2015 2015/2016BID Levy Income 600,000 612,000 624,000 636,000 648,000Voluntary Contributions (Private) 40,000 40,000 40,000 40,000 40,000Council Contribution 40,000 40,000 40,000 40,000 40,000TOTAL INCOME 680,000 692,000 704,000 716,000 728,000

EXPENDITUREBID ProjectsManaging 198,500 202470 206440 210410 214,380Promoting 260,000 265200 270400 275600 280800Saving 40,000 40800 41600 42400 43200BID Running Costs 122,500 124950 127400 129850 132300BID Set-up Loan Repayment 25,000 25,000 0 0 0Contingency (minimum 5%) 34,000 33,580 58,160 57,740 57,320TOTAL EXPENDITURE 680,000 692,000 704,000 716000 728,000

INCOME £BID Levy Income 600,000

Voluntary Contributions (Private Sector) 40,000

Council Contribution 40,000

TOTAL INCOME 680,000

EXPENDITUREBID ProjectsManagingRapid Response Street Team 140,000

Waste Management Initiative 15,000

Clean and Cared-for Awards 3,500

Safe & Secure Evening Economy 40,000

Promoting

City Centre Marketing Campaigns 120,000

Innovative Marketing Technologies 20,000

Specialist Events 80,000

Transportation Promotions 40,000

Saving

Joint Procurement Initiative 40,000

TOTAL PROJECT COSTS 498,500

BID Running CostsManagement and Overheads 90,000

Levy Collection 32,500

TOTAL RUNNING COSTS 122,500

BID Set-up Loan Repayment 25,000

Contingency c. 5% 34,000

TOTAL EXPENDITURE 680,000

"I passionately believe that the BID provides an excellent opportunity for the businesses

in Bath to make a real tangible impact on the economic prosperity of Bath City Centre.

The Banking sector in Bath deal with the vast majority of our local businesses in some

form and interact daily with a wide cross section of our local population and as such has

a huge vested interest in the development of the city. In particular the banking sector will

benefit from the increased footfall in the city centre and we welcome the opportunity to

contribute to the inevitable improvements that the BID will undertake."

Dan J Gregory

Branch Manager, HSBC Bank Plc UK Budget figures are indicative based on the anticipated levy income.

Management and overheads will cover all costs associated with thestaffing, legal, accountancy and accomodation for the BID.

Assumed 2% annual inflation uplift.A contingency has been budgeted for on the basis that the exact levy income is unknown due to further Southgateproperties still to be rated.

Page 16: Bath BID Proposal

Following a successful vote, the City Centre Management

initiative will evolve into the BID. The BID will operate within

Future Bath Plus, which is a not for profit company. The existing

steering group will start the BID in year 1, with a new board

being created at the first AGM.

Your RepresentativesThe BID board will be made up of representatives from all

sectors and sizes of BID levy payers with the split of places as

shown below.

The small business place will be available to a representative of

small businesses falling below the rateable value threshold and

paying a voluntary contribution.

ManagementThere will be a management team to run the day to day

operations of the BID. The management team will report to the

BID board and will be based within the city centre.

Legal AgreementsIt is important that the activities of the BID represent added

value over and above the public services already provided in the

BID area. For this reason, a Baseline Agreement will exist

between the BID and Bath & North East Somerset Council to

clearly define the level of service that can be expected from

the Council.

There will also be an Operating Agreement between the BID

and Bath & North East Somerset Council that will define the

contractual arrangements for the collection and enforcement of

the BID levy.

A copy of these agreements can be viewed at

www.bathbid.co.uk

Governance

BATH

Large retail 3 Small retail 3 Leisure 3 Office 3 Landlords 2 Small business 1 Local authority 1

Retail 6 Leisure 4 Office 3 Landlords 2 Local Authority 1

GREATER HAMMERSMITH BID BOARD1 LOCAL AUTHORITY REP2 INVESTOR MEMBER REPS1 NON VOTING EXEMPT BUSINESSES REP1 NON VOTING COMMUNITY REP3 RETAIL SECTOR REPS5 OFFICE SECTOR REPS2 LEISURE SECTOR REPS1 FINANCE SECTOR REP

The BID process is governed by Government Legislation and

Regulations. As such, once a majority vote has been achieved,

the BID levy becomes mandatory on all defined ratepayers.

The rules for the BID levy are as follows:

• The levy will be fixed at 1% of rateable value using the 2010

rating list as at 1st April 2011

• The term of the BID will be for a period of 5 years from 1st

April 2011

• The BID levy will be applied to all ratepayers with a rateable

value of £25,000 or more

• All new hereditaments entering the rating list after 1st April

2011 will be levied at 1% on the prevailing list

• All hereditaments with charitable status and in receipt of

mandatory charitable relief from business rates will be fully

exempt from the BID levy

• Shopping centre tenants paying a service charge will receive a

discount of 25%

• When a hereditament is empty, the eligible ratepayer will be

liable for the BID levy with no void period, except in the case

of listed buildings which will be exempt

• The BID board will agree on an annual basis whether the levy

will assume a growth rate for inflation of 2%, and if so this

will be applied on 1st April each year

• There will be no VAT charged on the BID levy

Hereditament means a rateable business unit

A full version of the levy rules can be found at

www.bathbid.co.uk

BID levy rules

16

”The New West End Company BID ensuresthat there is a body that can put significantinvestment into the West End, targeteddirectly to the needs of the area andparticularly the customers. Great progressis being made to improve Oxford Street andmake it a great destination.”

Sir Philip Green, Owner, Arcadia GroupNWEC Business Plan, 2008 – 2013

‘I do believe that this initiative provides an excellent

opportunity to build on the excellent partnership we

already have with businesses in Bath and that it will

make a real difference in making sure that people

who use Bath especially at night are even safer'

Gary Davies

Police Commander Bath and North East Somerset

Page 17: Bath BID Proposal

17

BID Steering Group MembershipLes Redwood, Proprietor, Apple Tree Guest House,[email protected]

John Betty, Director, Bath & NE Somerset Council,[email protected]

Sarah Hewett, Proprietor, The Pole Company,[email protected]

Paul Wiltshire, Advertising Director, Bath News & Media,[email protected]

Lynne Blackmore, Manager, Boots,[email protected]

Andrew Cooper, City Centre Manager, Future Bath Plus,[email protected]

Lawrence Swan, Proprietor, Hands Tea Room,[email protected]

Dan Gregory, Senior Service and Sales Manager, HSBC,[email protected]

Matt Davis, Manager, IPL,[email protected]

Sarah Mansfield, Director, Milsom Place Ltd,[email protected]

Paul Shillam, General Manager, Marks and Spencer,[email protected]

Emma Faiclough, Solicitor Commercial Property,Mogers Solicitors,[email protected]

Jon Overton, Proprietor, Sally Lunns,[email protected]

Simon Pullen, General Manager, SouthGate,[email protected]

Phil Lodge, Retail Director, Specsavers,[email protected]

Jonathan O’Shea, Chief Executive, St John’s Hospital,[email protected]

Guy Douglas, Proprietor, The Silver Shop,[email protected]

Peter Rollins, Sales & Marketing Manager,Thermae Bath Spa,[email protected]

“Since the Kingstonfirst BID started in January 2005, retailershave enjoyed impressive sales. I am confident the platform thatour BID provides will allow us to continue to maintain Kingstonas the place that people love to shop and visit.”

David Barford, Managing Director, John Lewis Kingston andChairman, Kingstonfirst

Kingstonfirst Business Plan, 2009-2014

Page 18: Bath BID Proposal

Measuring our PerformanceThe BID will be fully transparent and accountable to the levy

payers.

We will measure the performance of the City Centre through:

• Customer satisfaction surveys

• Crime statistics

• Footfall counts

• Media coverage

• Website hits

The Management of the BID will be scrutinised through:

• Monthly business satisfaction surveys

• Annual business surveys

• 360° review

• Annual review and report

• Annual General Meeting

BIDs are run by business and forbusiness

BIDs create a real business voiceto influence change

BIDs enable collective investmentto achieve cost savings toindividual businesses

BIDs attract match funding tomake your money go further

BIDs allow you to plan aheadwith certainty for the five yearBID term

What’s in it for me?

"It is absolutely right that the private sector should

become even more actively involved in shaping the

environment in which we do business. We are very

supportive of the concept of a BID and are optimistic

that it will make a big contribution to the future

prosperity of the City Centre."

Ian Bell, Executive Director

Bath Chamber of Commerce and the Initiative in B&NES

18

Page 19: Bath BID Proposal

From 1st to 28th October 2010, businesses will be asked to

cast their vote in a formal ballot. To ensure neutrality, the

ballot will be administered by Bath & North East Somerset

Council and will be a secret ballot.

Eligible votersAll defined ratepayers, will be entitled to one vote per

hereditament. Some businesses will occupy more than one

hereditament within an area and therefore will have more than

one vote and receive more than one ballot paper.

Ratepayers that have been exempt from paying the BID levy

will not be eligible to vote.

It will be possible to appoint a proxy to vote on your behalf.

Proxy applications will need to be made to the ballot holder by

5pm on 18th October 2010.

Steps in the ballot process16th September 2010Your notice of ballot will be sent out

1st October 2010Your ballot paper will arrive

28th October 2010You will need to cast your vote by 5pm

29th October 2010The ballot result will be announced on the BID websiteand then notified by post.

What Happens Next

A YES VOTEwill establish a BID, the ballot willneed to satisfy two tests as follows:

• A majority in number of thosevoting

• A majority in Rateable Value ofthose voting

Imag

es a

re ©

Bat

h To

uris

m P

lus

and

Bath

Cit

y Ce

ntre

Man

agem

ent.

Des

ign

Har

knes

s Br

owne

“A BID for Bath offers a

fantastic opportunity and

will make a real difference

to businesses in the City

Centre”

Paul Wiltshire

Bath News & Media

“The BID in Bath acts as a

powerful voice for the business

community. As a local business

proud of its Bath heritage

Mogers believe that the BID’s

existence is vital to help

provide an environment in

which business can thrive and

prosper.”

Emma Fairclough

Mogers Solicitor

19

Page 20: Bath BID Proposal

Your vote countsYou will be asked to cast your vote to establish a BID during a formal ballot period from

1st to 28th October 2010

FOR BATH

For further information about the Bath BID,please contact the City Centre Management team in any of the following ways:

• Email your comments [email protected]

• Discuss your comments by telephoning 01225 396 458

• Visit www.bathbid.co.uk

Future Bath Plus is the Proposer for the Bath Business Improvement District

Bath BID is a British BIDs member

BritishBIDs

Dark Blue

CMYK 100% Cyan100% Magenta

Websafe: 2E3192

Pantone: Blue 072

Light Blue

CMYK 100% Cyan8.5% Magenta

Websafe: 00A2E5

Pantone: 2995

BritishBIDs

BritishBIDs

Andrew CooperCity Centre Manager

Melanie HeathPA to the City Centre Manager