A STUDY ON RETAIL ANALYSIS OF

COMPANY PROFILE

• Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organisation. Incorporated as Bata Shoe Company Private Limited in 1931, the company was set up initially as a small operation in Konnagar (near Calcutta) in 1932.

• The Company went public in 1973 when it changed its name to Bata India Limited. Today, Bata India has established itself as India's largest footwear retailer. Its retail network of 1250 stores gives it a reach/ coverage that no other footwear company can match. The stores are present in good locations and can be found in all the metros, mini-metros and towns

Cont…• Today, backed by a brand perception of experience, the

company is working towards positioning itself as a vibrant and contemporary young brand. It has significantly transformed its retail formats to become more lifestyle-oriented, which has helped change consumer perceptions to a large extent.

Company Values

• Constant innovation in design and product development • Superior customer service • Excellence in operational and commercial execution • Entrepreneurial spirit and passion to win • Teamwork in international environment • Trust and respect for our employees • Adding value to the community • Delivering on our commitment to shareholders

Bata India – Today

• Sells over 45 million pairs of footwear every year • Serves over 120,000 customers every day • Sells through over 1200 retail stores • Operates 5 manufacturing facilities • Employs more than 6800 people

VISION AND MISSION

• Vision is that igniting spark that can inspire and energise people to do better. The focus of vision is to reach out hungrily for the future and drag it into the present.

Bata India today wishes to reposition itself as a market driven, fashion conscious lifestyle .Focus on a variety of customer groups.

• A mission statement Bata will provide its products and services to all the age groups in community ,will also provide the finest quality through customer involvement.

BRANDS UNDER BATA

HUSH PUPPIES • This unique invention would not only change the kind of shoes we

wear, it would also herald the beginning of today's relaxed style.• Bounce technology for shock absorption and energy return in every

step. • 100% relax, Hush Puppies collection of innovative, authentic casual

footwear, mixed textures of soft casual leathers and rich Hush Puppies worry-free suede.

DR SCHOLL'S• Dr Scholl's from Bata provides you with maximum comfort whole

daylong.The unique Anatomic Insole will give your feet that extra cushioning needed to keep all stresses at bay from your feet while providing support from all sides.

• The ribbed surface of the insole gently massages your feet while walking. This boosts the circulation and keeps you active all the day. The soft sole absorbs all the shocks while walking.

POWER

• POWER as a brand stands for Durability, Trends, Responsiveness, Performance and value. Power offers a Sporty range of basic as well as performance -oriented shoes at unbeatable prices. It's the Right Match for your active life style – be it Jogging, Running, Adventure, Cricket, Badminton, Tennis and lifestyle.

NORTH STAR• North Star is synonymous with street cred. Stylish, trendy

comfortable and durable, the range is ideally suited to the urban environment.

• The youth market is attracted to the brands retro styles, including designs from the late 80s as well as contemporary interpretations, making it a highly sought after brand name. It's a casual yet fashionable street-style shoes that caters to the young at heart.

MARIE CLAIRE

• Marie Claire, a fashion lifestyle brand of shoes with a touch of elegance that caters to the young cosmopolitan women. Bata

Brands is the trademark owner of Marie Claire for shoes worldwide • Marie Claire stands for Contemporary and modern styling, adaptive

to an active lifestyle yet elegant and feminine. Subtle fashion trend details and quality products with a clean finish, it is a brand that

brings out every woman's confidence & individual style.

BUBBLEGUMMERS • Bubblegummers is the leading children's footwear brand in India.

Bubblegummers offers good quality, comfortable, funny and colourful shoes for kids. Developed to the strictest standards of quality, all shoes are produced with state-of-art technology to ensure healthy foot growth, and parents can be assured that their children will enjoy these shoes in total comfort and safety.

• Bubblegummers also carry a range of accessories like school bag and socks.

ACHIEVEMENTS

• Bata India awarded Amity Corporate Excellence Award (2009)• Super Brands Award (2009)

• FMCG Consumer Reaction Award (2008) • Lycra Images Fashion Awards (2007)

• Retailer of the Year Award (2007)

• Retail Asia Pacific Top 500 Awards (2006)

THE ORGANIZATION STRUCTURE

MD

CFO

RETAIL MANAGER

DISTRICT MANAGER

STORE MANAGER

SALES EXCUTIVES

JOB PROFILES

WHAT BATA OFFERS

At Bata, we build business leaders who create value, who believe that the future belongs to those who are able to create it.

• We value integrity, creativity, passion, a 'Will-do' attitude and the will to succeed above all else.

• Together, these empower our people to take risks, to experiment, to set their own goals and win in the market place.

• In turn, encourage those who are eager to take the initiative to continuously learn and experiment. This attitude helps us remain contemporary and relevant at all times.

• We believe that the most enduring way to retain talent is to enable our people to continuously add value to them.

RECRUITMENT CRITERIA & PROCESS

• Merit is the sole criteria for selection • Attitude is given as much weight-age as functional

competencies. • Panel interviews comprising of Functional Head & HR

Head. • Sources for recruitment are through campus,

consultants, employee referrals, internal job postings and the Internet.

• Antecedent verification is an integral part of our recruitment process.

• Medical fitness is pre-requisite for all positions. • We are an equal opportunity employer and do not

discriminate on the basis of gender

RECRUITMENT PHILOSOPHY

• Our ability to meet our customers' needs depends on the knowledge, imagination, skills, diversity, teamwork and integrity of our people.

• We ensure this by recruiting and retaining the best people available.

• We are also guided by the principles of non-discrimination and respect for human rights and individual freedoms for all employees.

• We are committed to being socially responsible employers and our human resources programs are driven by this commitment.

• We look for and honour education, skill and experience and above all, commitment to the organization and its success.

TRAINING AND ADVANCEMENT

The company provide opportunities for personal development and advancement by:-

• Running local courses for training and improving skills..• Organizing several national and international courses at

all levels on a regular basis for teaching new technologies and systems.

• Encouraging life long learning.

BATA FOCUS ON VALUE ADDITION • They focus on value addition to enhance competencies. • They believe professional growth is the responsibility of

both the individual and the organization.

Provide opportunities for value addition through: • Exposure to World Class Manufacturing Facilities and

Practices • Exposure to Internationally Benchmarked Marketing

Practices • Formal Training and Development programs in India and

overseas • Membership of Multidisciplinary Task Forces and Project

Teams • Cross Functional and Cross Business Opportunities

STORE INFORMATION ( FRAZER TOWN)

• Total square feet ------------------ 2200 sq ft• Number of employees………………. 8 (fulltime) • Number of footfalls or walkins • Target segment --------------------- family

• Atmospherics of the store:

Colour : the colours used are white for walls ceilings and table, cream for the floor, red sofas.

Music: no music is played. Lighting: well lit, use of white lights staff uniform: red shirt and black pant.

• The best selling product line----- ladies and children fancy bags and shoes.

• The worst or slow moving product------ sandex slippers.

Promotions/ ads / discounts:• Sale period occurs once after every 6 months,

the discount of merchandise range from 15 upto 50 %.

• Ownership of bata stores are given in the form of franchise, but only for the employees of bata, not outsiders.

• The company doesn’t offer any customer loyalty programs as it is a 100 years old centurion company and doesn’t feel the need for such offers. It believes it has stood the test of time and have the goodwill of the people.

• Employee benefit schemes:

ESI, Provident Fund, Incentives etc..

THANK YOU!!