Introducing the All-New Bass Player After more than two decades of delivering spot-on artist interviews, product reviews, and music transcriptions, Bass Player has been re-launched and redesigned to deliver even better inspiration, information, and instruction for players seeking mastery of the low end. In print, online, and in person at Bass Player LIVE!, Bass Player is at the core of a dynamic and diverse community of professionals and enthusiasts alike. By investing in our print product, Bass Player is reinforcing its role as the single most important hub connecting all branches of the bass world. e magazine’s fresh new look lines up with its editorial goal: to spread enthusiasm for playing with vibrant graphics and photos, and to help cultivate players of all skill levels by delivering information in a clear, coherent way. e new Bass Player stays true to its core mission of providing deep interviews, detailed gear reviews, and practical lessons, but it extends its reach with coverage of the ancillary tools bass players need to get heard, including: • Expanded gear coverage, including round-ups of similar products, plus tutorials on home recording, mobile music apps, and other areas of interest for aspiring bassists. • Columns connecting players with the builders and engineers who make the gear we play. • Special features including readers’ polls, gift guides, etc. • An expanded Community section of the magazine, reinforcing the link between Bass Player’s print product and the magazine’s broader online community. e Bass Player audience is comprised of serious, modern music makers, passionately invested in Bass Player’s editorial mission with the ﬁnancial means to feed their obsession for new gear. Our audience expands beyond our print magazine into our unique web visitors, social networks, eNewsletter subscribers, live events and more. Every month, we reach more than 214,000 dedicated musicians and proven buyers. • 87% of subscribers read half or more of the advertisements in Bass Player. • 62% purchased a product as a result of reading advertisements in Bass Player. • 81% visited an advertiser’s website as a result of reading advertisements in Bass Player. • 70% of subscribers plan to buy some type of bass gear in the next 12 months. Joe Perry Group Publisher: 770.343.9978; [email protected] Greg Sutton Advertising Director Northwest, Midwest, Canada & New Business Development: 925.425.9967; [email protected] Albert Margolis Advertising Director Southwest and Asia: 949.582.2753; [email protected] Jeff Donnenwerth Advertising Director East Coast & Europe: 770.643.1425; [email protected] Specialty Sales/Product Spotlight Advertising: Michelle Eigen Specialty Sales Associate 650.238.0325; [email protected]

Bass Player Redesign Profile

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I wrote the copy and directed the concept for this piece detailing the 2012 redesign of Bass Player. This piece was distributed to BP advertisers.

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Introducing the All-New

Bass PlayerAfter more than two decades of delivering spot-on artist interviews, product reviews, and music transcriptions, Bass Player has been re-launched and redesigned to deliver even better inspiration, information, and instruction for players seeking mastery of the low end. In print, online, and in person at Bass Player LIVE!, Bass Player is at the core of a dynamic and diverse community of professionals and enthusiasts alike. By investing in our print product, Bass Player is reinforcing its role as the single most important hub connecting all branches of the bass world.

� e magazine’s fresh new look lines up with its editorial goal: to spread enthusiasm for playing with vibrant graphics and

photos, and to help cultivate players of all skill levels by delivering information in a clear, coherent way. � e new Bass Player stays true to its core mission of providing deep interviews, detailed gear reviews, and practical lessons, but it extends its reach with coverage of the ancillary tools bass players need to get heard, including:

• Expanded gear coverage, including round-ups of similar products, plus tutorials on home recording, mobile music apps, and other areas of interest for aspiring bassists.• Columns connecting players with the builders and engineers who make the gear we play.• Special features including readers’ polls, gift guides, etc.• An expanded Community section of the magazine, reinforcing the link between Bass Player’s print product and the magazine’s broader online community.

� e Bass Player audience is comprised of serious, modern music makers, passionately invested in Bass Player’s editorial mission with the � nancial means to feed their obsession for new gear. Our audience expands beyond our print magazine into our unique web visitors, social networks, eNewsletter subscribers, live events and more. Every month, we reach more than 214,000 dedicated musicians and proven buyers.

• 87% of subscribers read half or more of the advertisements in Bass Player.• 62% purchased a product as a result of reading advertisements in Bass Player.• 81% visited an advertiser’s website as a result of reading advertisements in Bass Player.• 70% of subscribers plan to buy some type of bass gear in the next 12 months.

Joe Perry Group Publisher: 770.343.9978; [email protected]

Greg Sutton Advertising Director Northwest, Midwest, Canada & New Business Development: 925.425.9967; [email protected]

Albert Margolis Advertising Director Southwest and Asia: 949.582.2753; [email protected]

Jeff Donnenwerth Advertising Director East Coast & Europe: 770.643.1425; [email protected]

Specialty Sales/Product Spotlight Advertising: Michelle Eigen Specialty Sales Associate 650.238.0325; [email protected]