In this business project we are going to talk about Baskin Robbins and the possibility to bring the franchise to Guayaquil, Ecuador. As far as we know Ecuador has great ice-cream makers such as Il’Gelato, Top Cream and Pingüino, just to name some. Our main objective is to bring the great quality of American ice-cream makers.

Baskin Robbins is a franchise but the one that is located in United Stated is a retailing company. PERSONNEL PRODUCT/SERVICES MARKET MARKETING INFRASTRUCTURE

Our business system are built on three legs of success:

 

First, to delight customers with magical experiences.

 

Second, profit potential for franchisees.

 

And third, a financially strong parent company.

Our mission is to delight consumers with a wide variety of high-quality frozen treats and to offer spoonfuls of happiness to millions of customers every day.

Our customer are all people from all ages, specially kids.

Name of Company: Baskin Robbins Flavors Inc.

Address: 1001 S Victory Blvd Burbank, CA 91502-2548

Type of Business: Extracts, syrups

Industry Sector: Food & Beverage / Tobacco

Market Target: Japan, South Korea, Australia, Canada, and Russia

Phone: 818-843-5500

Fax: 818-843-1855

Baskin-Robbins is the world’s largest chain of ice cream specialty stores with more than 4,500 locations around the globe.

There are continuous learning organization, innovating and building new strategies to stay ahead of competitors while taking advantage of opportunities to enhance their presentation to their customers.

Baskin-Robbins has popularized the practice of offering free tasted on miniature pink spoons to customers dazzled by its selection of flavors Baskin-Robbins carries on the tradition of offering spoonfuls of happiness to millions of customers every day. Source: company’s web page.

CEOGiovanna Cordero

Human Resources

Solange Carbo

Advertising & marketing Manager

Julissa Chong

Financial ManagerMaite Vélez

Sales ManagerDavid Sánchez

Purchasing/Ventures ManagerHector Bastida

Giovanna CorderoGeneral Manager

Julissa Chong

Advertising & Marketing Manager Hector Bastidas

Purchasing/ Ventures Manager David Sánchez.

Sales Manager

Maite Vélez

Financial Manager

Solange Carbo

Human Resources Manager

STRONGIf we need something we can get help from our franchisorVariety of flavors that we offer.Our brand. It is well-know

WEAKNESSESReatilers now

demand freezers without having to pay any deposit

OPPORTUNITIESCompetitors reduce

qualityTo open new locals

THREADSCompetitors.The people stop

buying our products because they are too expensive for them.

Target: The advertising will be directed to:  Children’s 7 – 12 years oldMen and womenMiddle class, middle high ang high

Promise to the consumer: We will offer product to our target with

one wide scale of flavors, different of high quality.

 

 Support:

  We will rest on the quality of the ice creams.

Mass media:

  Radio, television, internet, advertising fences.

“Enjoying a new flavor each day of the month.”

Our first short them at the moment is to open the store here in Guayaquil, then as a long term, we expect to expand our markets all over the city

-10.00020.00030.00040.00050.00060.00070.00080.000

1 2 3 4 5

IncomesExpensesProfits

50%31%

19%

IncomesExpensesProfits

We have practiced our business English, we have learned the basic steps for creating a franchise , we have improved our personal relationships with our group partners and in general with all our classmates for our future business development . And the most important of all, we have learned that starting a franchise demands huge amount of time and that the market is small and competitive in our country.

The end...