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Basic Information World wide Organizational chart Goal Strategy Competitive advantages Products Services House of quality Process design. Headquarter Espoo Finland Employees 123 553 Turnover 41.0 billion euros Subsidiaries : Nokia Siemens Networks Vertu Navteq Qt Software. - PowerPoint PPT Presentation
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Lammi, Loug, Gharbawi, Ioannou
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• Basic Information• World wide • Organizational chart• Goal• Strategy• Competitive advantages• Products• Services• House of quality• Process design
Lammi, Loug, Gharbawi, Ioannou
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Headquarter Espoo Finland
Employees 123 553
Turnover 41.0 billion euros
Subsidiaries :• Nokia Siemens Networks• Vertu• Navteq• Qt Software
Lammi, Loug, Gharbawi, Ioannou
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more than 100 years, more than 20 leaders
1865 Fredrik Idestam Founder, 24 years CEO
1992 Jorma Ollila President and CEO
2006 Olli-Pekka Kallasvuo President and CEO
Lammi, Loug, Gharbawi, Ioannou
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Line of business
1865 Paper and power industries1898 Rubber Industry 1912 Cable Industry1980 Electronics1980 Information Technology1990 Telecommunications
Lammi, Loug, Gharbawi, Ioannou
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Timeline1865 Fredrik Idestam establishes a paper mill. 1912 Finnish Cable Works started1933 Nokia's first car tires came on the market1973 “Kontio” rubber boot model 1987 European third largest television manufacturer1992 First GSM phone 1998 Nokia leads the world
Lammi, Loug, Gharbawi, Ioannou
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Nokia’s Goal
• ”To become the leading provider of mobile solutions.”
Lammi, Loug, Gharbawi, Ioannou
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Vision
• "Connecting people”– Personal– Connecting the ”we”– Make the world a better place
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Nokia’s Strategy
• New focus and clear prioritization• Vibrant ecosystems with partners
• User experience
• Continuing transformation
• Intensify pulse on consumer needs• Bringing the best devices to all markets
• Smart context aware services with People & Places
Lammi, Loug, Gharbawi, Ioannou
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Competetive advantage
• Competetive environment is changing
– Expand the coverage
Consumer needs are changing
– To be a consumer driven company
Lammi, Loug, Gharbawi, Ioannou
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Competetive advantage
• Strengths:– Leading brand
– Scale
– Distribution capacity
– Product portfolio excellence
– Leading market position in most markets
Lammi, Loug, Gharbawi, Ioannou
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Differentiation
• Disruptive technology
• Inclusive and sustainable ecosystem
• Context enriched services
• User oriented development
Lammi, Loug, Gharbawi, Ioannou
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Customer requirements
• Small size• Light weight• Long-time battery• Good and much colors• Easy to use• Functionalities• Reliable
Lammi, Loug, Gharbawi, Ioannou
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Product requirements
• Low electricity requirements• Plastic components• High quality camera• Good quality hardware• Well prepared software• Ergonomic design