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January 2016
1
Basic Elements January 2016
January 2016
2
Table of Contents
Branding Guidelines ................................................................................ 3
About MIFARE ...................................................................................... 4
Logo Versions ....................................................................................... 5
Logo Usage ........................................................................................... 6
Logo Colors ........................................................................................... 8
Trademark Guidelines ............................................................................. 9
MIFARE Brands ................................................................................... 10
Trademark Usage ............................................................................... 10
Contact Details ...................................................................................... 10
January 2016
3
Branding
Guidelines
January 2016
4
About MIFARE®
MIFARE is NXP´s
well –known brand for a
wide range of
contactless IC products
used in more
than 40 different
applications worldwide.
This huge installed base
of MIFARE products
enables service providers
to expand their offer while
reducing the total cost
and increasing the users`
convenience.
With 150 million reader
and 10 billion card
components sold,
MIFARE products are
proven and reliable
more than any others in
the market.
January 2016
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NXP created different versions of the MIFARE logo:
1. Full-color logo: This default logo should be used on virtually all materials
2. Black and white (grayscale) logo: For use in newsprint or on a fax sheet
3. Product family specific logos for: MIFARE Ultralight, MIFARE Classic,
MIFARE Plus and MIFARE DESFire
4. MIFARE Partner Program Logos: Registered Partner and Premium
Partner
Logo Examples:
®
Product family specific logo MIFARE partner logo
Logo Versions
®
® ®
®
®
®
® ®
January 2016
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Specific use of the MIFARE Logo
Third parties who accepted the MIFARE Partner Agreement on MIFARE.net and who have a written approval by the branding department of NXP are allowed to use the MIFARE Logo for confirmed advertisement purposes.
Logo usage in text
Never use the logo in running text. e.g. “We are partner.”
If the word MIFARE needs to be used in text, use the same typeface, style
and color as the rest of the text. Always use upper case characters – never
“mifare” or “Mifare” for example, unless you are referring to it in a URL (e.g.
www.mifare.net)
Specific use of the MIFARE Partner Program Logos
Usage in the context of a valid MIFARE Partner Program membership
and in conjunction with the sale and support of genuine MIFARE products
Members of the MIFARE Partner Program can display the MIFARE
Partner Logo on their website without prior approval by NXP. On
websites, the MIFARE Partner Logo should always link to
www.MIFARE.net
The respective partner category dependent MIFARE Partner Logos may
be used by valid members of the MIFARE Partner Program on printed
matter such as business cards or communication materials such as
brochures, posters etc. without prior approval by NXP.
For more details on the MIFARE Partner Program and branding
guidelines in different languages please visit www.MIFARE.net.
Logo Usage
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Logo clear space
Our logo must be shown in a clear and legible form. To help ensure this,
please maintain a white ‘clear space’ around the logo – where no text,
images or symbols may appear.
The minimum clear space around the MIFARE logo is defined by the half of
the size from the orange bubble.
Logo minimum size Minimum size for print: Minimum size for screen use
Min. clear space: 50% of orange
bubble size
Minimum size
20mm
Minimum size 55 pixels with 72dbi
®
®
January 2016
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The correct colors of the MIFARE Logo are specified below for use in pixel
and print
• CMYK (full-color for print)
• RGB (for digital)
• Pantone (for pure solid color in print)
Logo Colors
®
January 2016
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Trademark
Guidelines
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This short summary of the Trademark Guidelines consists of the most
important rules of the trademark usage and apply to the following
trademarks:
MIFARE
MIFARE Classic „MF1 ICS20‟, „MF1 ICS50‟, „MF1 ICS70‟ or equivalent
MIFARE DESFire „MF3 ICD40‟ or equivalent
MIFARE DESFire EV1 „MF3 ICD21‟, „MF3 ICD41‟, „MF3 ICD81‟ or equivalent
MIFARE DESFire EV2 „MF3D(H)22“, „MF3D(H)42“, „MF3D(H)82“ or equivalent
MIFARE Plus
„MF1 PLUS60‟, „MF1 PLUS80‟,
„MF1SPLUS60‟, „MF1SPLUS80‟
or equivalent
MIFARE Ultralight „MF0 ICU10‟ or equivalent
MIFARE Ultralight C „MF0 ICU20‟ or equivalent
MIFARE Ultralight EV1
„MF0UL1101DUD‟ or equivalent
MIFARE FleX
MIFARE4Mobile
MIFARE
Brands
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Point the following facts out – at least once in the document or website:
MIFARE is a registered Trademark of NXP B. V. or
MIFARE + “product name” is a registered Trademark of NXP
B.V. f.e. MIFARE Plus® is a registered trademark of NXP B.V.
„®‟ symbol: Put it at the first or most prominent appearance of the
Mark in any text, document, webpage or products the like as follows:
MIFARE®
MIFARE Classic®
MIFARE® DESFire®
MIFARE Plus®
MIFARE Ultralight®
MIFARE FleX®
MIFARE4Mobile®
Trademark
Usage
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Trademark Usage in the most specific way as possible!
• No solely MIFARE Trademark usage, if MIFARE DESFire, MIFARE
Plus, MIFARE Ultralight, MIFARE Classic or MIFARE4Mobile is
applicable.
• When e.g. the MIFARE® DESFire® technology is implemented in a
product, say it exactly in that way.
Only these additions to the Marks are allowed:
“EV 1, 2...“
for MIFARE DESFire EV1
“C“
for MIFARE Ultralight C
“MIFARE4Mobile API“ “MIFARE4Mobile Wallet API” “MIFARE4Mobile TSM API” “MIFARE4Mobile Remote
Management API“
for MIFARE4Mobile
Product description including a licensed technology: “<your
company name> <your product name> IC with / including e.g. MIFARE Plus®
product technology”
Never use MIFARE Compatible, Standard (1K/4K), MIFARE S50 / MIFARE
S70, MIFARE Cash (II), MIFARE Pro(X), MIFARE emulation.
To read the complete and comprehensive Trademark Guidelines
follow this link
January 2016
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For further information about the use of the MIFARE Trademarks or
MIFARE logos, please contact:
NXP Semiconductors
Ulrike Hauer
Mikron-Weg 1
8101 Gratkorn
Austria
E-mail: [email protected]
Tel: +43 3 124 299 ext. 8499
www.MIFARE.net
Contact Details