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Basic Design Presentation by BINUS University
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TOPIC Session #
Course: Course NameEffective Period: September 2015BASIC DESIGN
Session 1Sub Title Template (Optional)Students will be able to describe the meaning of elements and principles of design through the creation of 2D objects .
Learning ObjectivesELEMENTS OF DESIGN :
1. LINE2. SHAPE3. FORM4. SPACE5. COLOR6. TEXTURE7. VALUEContentsA point in motion, having only one dimension and length.
Differences in the type, orientation and quality of lines can be used to suggest a variety of ideas, states, or moods.
Line has physical characteristic : vertical, horizontal, diagonal, straight, curved, thick, thin, faint, bold)
LINE
LINE IN INTERIORThe outline of an image produced by the use of line, value, color or texture.
Specific surface configuration of a plane, figure or object.
There are 2 types of shapes : geometric shapes and organic shapes.
SHAPE A total three dimensional whole such as an object, geometric solid, sculpture, product, structure architecture etc.
VOLUME A three dimensional forms that has length, width & depth.
FORM Four characteristics of color are hue (name), value (lightness or darkness), intensity (amount of pigment), and temperature (warm and cool).
COLORThe feel, appearance, thickness, or stickiness of a surface or substance. We can make a trick to the eye into seeing three-dimensional materials on a two-dimensional surface (illusory texture).
TEXTURE
Textures application :There are 2 types of texture : Tactile texture :This refers to how the art surface physically feels. Rough, smooth, bumpy, scratchy etc. Tactile texture also refers to 3D artwork, where the surface of a clay sculpture can be scratched, poked, or pressed to give the actual surface a texture rich quality.
Visual texture :This refers to an implied texture. The surface of the actual artwork remains smooth, but the image on that smooth surface may look bumpy, rough, scratchy, velvety etc. A good example of this type of texture would be a photograph taken of tree bark. The photograph surfaceitselfis glossy and smooth, but the visual image appears to have a rough, bark texture.The distance or area between or around things. Separates or unifies highlights and gives the eye a visual rest.2D art takes place of a flat surface. The element of space allows you to take that 2D surface and give it the illusion of a third dimension.
SPACESPACE CAN CREATE :
ILLUSION.SHADING (DEPTH)PERSPECTIVE.
The darkness or lightness of an area. Value separates, suggests mood, adds drama and creates the illusion of depth.
VALUEReferenceshttp://www.polyvore.com/graphic_design_basics_line_patterns/thing?id=14146868http://hatchdesign.ca/elements-of-design-part-1-line/http://stelcymj.blogspot.comhttp://www.nzqa.govt.nz/qualifications-standards/qualifications/ncea/subjects/graphics-dvc/glossary/http://2ddesignnscc.blogspot.com/2011/12/texture-element-of-design.htmlGoogle image