8/9/2019 Basic Design 1

1/24

BASIC DESIGN 1BASIC DESIGN 1

TWO DIMENSIONAL DESIGNTWO DIMENSIONAL DESIGN

8/9/2019 Basic Design 1

2/24

What is Design? It is some kind of effort in beautifying the appearance of things.

Is it enough definition? Look around yourself and think

It is different from painting and sculpture

Design is an industrial product that must fill practical needs

It should not only be just aesthetic, but also functional

Design is practical. The designer is a practical man.

8/9/2019 Basic Design 1

3/24

The Visual Language

? The visual language is the basis of design creation .

? There are principles, rules, or concepts in respect of visualorganization that may concern a designer.

? The course of Basic Design or Two-Dimensional Designdeals with the grammar of this visual language.

8/9/2019 Basic Design 1

4/24

Interpreting the Visual Language

? There are numerous ways of interpreting the visuallanguage.

? The visual language has no laws.

? Each design theorist may have a completely different set ofdiscoveries.

? The designer is a problem-solving person.

8/9/2019 Basic Design 1

5/24

Elements of Design

Conceptualelements

Visualelements

Relationalelements

Practicalelements

8/9/2019 Basic Design 1

6/24

Elements of Design

1. Conceptual elements

? Conceptual elements are not visible.

? Point line p lane V olume

? If they are really there, they are no longer conceptual.

8/9/2019 Basic Design 1

7/24

PointPoint : has no length, breadth or depth.

It marks:

? the 2 ends of a line,

? the single place where lines intersect,

? the meeting of lines at a corner of a plane, and

? the angle of a solid form.

1. Conceptual elements: Point

Elements of Design

8/9/2019 Basic Design 1

8/24

? Created as a movement of a point. Its path becomes a line.

? A conceptual line has length no breadth or depth.

? It has position and direction.

It marks:

? The border of a plane,

? the place where 2 planes join or intersect each other.

1. Conceptual elements: Line

Elements of Design

8/9/2019 Basic Design 1

9/24

? Created as a movement of a line in a directional movement.

? A conceptual plane has length and breadth, but no depth.

It defines the external limits of a volume.

1. Conceptual elements: Plane

Elements of Design

8/9/2019 Basic Design 1

10/24

? Created as a movement of a plane in a directional movement.

? A conceptual volume has length, breadth and depth. But no weight.

It defines the amount of space contained or displaced by the volume.

1. Conceptual elements: Volume

Elements of Design

8/9/2019 Basic Design 1

11/24

2. Visual elements

When conceptual elements become visible, they haveshape , size , color and texture

? The visible line not only has length, but also breadth.? Its color and texture are determined by the material we use.

accordingly

Elements of Design

8/9/2019 Basic Design 1

12/24

? Anything that can be seen has a shape.

? This shape provides the main identification in ourperception.

2. Visual elements: Shape

Elements of Design

8/9/2019 Basic Design 1

13/24

? All shapes have size.

? Size is relative if we describe it in terms of bigness andsmallness.

? It is also physically measurable.

2. Visual elements: Size

Elements of Design

8/9/2019 Basic Design 1

14/24

A shape is distinguished from its surroundings because of color.

2. Visual elements: Color

Elements of Design

8/9/2019 Basic Design 1

15/24

Texture refers to the surface characteristics of a shape.

Plain or decorated.smooth or rough

2. Visual elements: Texture

Elements of Design

8/9/2019 Basic Design 1

16/24

3. Relational elements

? Direction;

? Position;

? Space; and

? Gravity.

Elements of Design

8/9/2019 Basic Design 1

17/24

It depends on how it is related to the observer, to theframe that contains it, or to other shapes nearby.

3. Relational elements: Direction

Elements of Design

8/9/2019 Basic Design 1

18/24

It is judged by its relationship to the frame or thestructure.

3. Relational elements: Position

Elements of Design

8/9/2019 Basic Design 1

19/24

? Shapes of any size, however small, occupy space.

? Thus it can be occupied or left blank.

? It can also be flat or illusory to suggest depth.

3. Relational elements: Space

Elements of Design

8/9/2019 Basic Design 1

20/24

? It is not visual but psychological.

? As we are pulled by the gravity of the earth, we tendto attribute heaviness or lightness, stability orinstability to individual shapes.

3. Relational elements: Gravity

Elements of Design

8/9/2019 Basic Design 1

21/24

4. Practical elements

Representation:

? when a shape is derived from nature or the man-made world, it is representational.

? It may be realistic, stylized, or near abstract.

Meaning:

It is present when the design conveys a message.

Function:

It is present when a design is to serve a purpose.

Elements of Design

8/9/2019 Basic Design 1

22/24

The Framal Reference

? All the elements of design normally exist within aboundary which call a framal reference.

? The framal reference marks the outer limits of a design.

? The framal reference is not necessarily an actual frame.

8/9/2019 Basic Design 1

23/24

Picture Plane

? Within the framal reference lies the picture plane.

? The picture plane is actually the plane surface of thepaper.

? Shapes are directly painted or printed on this pictureplane.

8/9/2019 Basic Design 1

24/24

Form & Structure

? All the visual elements have a form .

? Form is not just a shape that is seen, but a shape ofdefinite size, color and texture.

? The way form is created, constructed, or organizedalong with other form s is oven governed by a certaindiscipline which called structure .